T Ahrefs Tutorials :: Top Pages Analysis with Site Explorer

15 Jan '13 | by Daria Kizilova | Site Explorer

In the Pages tab of Site Explorer you can see best-rated pages of the domain or URL you are exploring and view other related metrics.

To access this data, go to the Site Explorer directory and enter either domain or URL you would like to study. Please don’t forget to specify whether you would like to see the data for the domain, domain with subdomains or for the specific URL with all its subpaths. Right after that click the tab “Pages”.

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How to view pages listed by Page Rank?

This information you will get from the first column of the table. In this column all the pages of domain/URL you are studying are ranged according to their Ahrefs Rank. Ahrefs Rank performs the same function as Google PR. It takes billions of backlinks leading from some sources to others and weights their impact on the rating of a given page. As a rule, the more links refer to the URL or domain, the higher score it gets, and the more juicy a link is the bigger its contribution to the final URL or domain’s rank. You can click here to learn more about Ahrefs Rank.

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Ahrefs calculates rank for domains, pages and links. In the Pages tab you will be able to see Ahrefs rank for the pages. Most heavily linked pages of the domain or URL you are studying will be placed at the top of the list.

How can this information be used for your benefit?

First, just with one click you are able to see top-performing (in terms of backlinks) pages of your site or certain directory. The same way you can find out to what pages of your competitor’s site the biggest link juice flows. This will help you understand that either the information on this page is very valuable for the users or your competitor puts a lot of efforts to build links to it.

What else can you do there?

In the second column of the table you will find the following:

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  1. Page URL: by clicking it you will be able to view the page in a new browser tab
  2. Page title: handy information that instantly lets you see keywords your competitor is using in the title
  3. Inbound external links: a very useful feature that can help you a lot in your competition study. Let’s imagine you have found out that your competitor’s page offering the same service as you do is ranked very well. Naturally, you want to obtain the same kind of success so would like to know what links this page has. Click the icon and you will be taken to the External tab of Site Explorer.

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There you will see what pages from what domain link to your competitor’s page, what ranks they have, what link anchor is used, and more. With this information in hands it will be easy for you to find similar web sources or contact these ones to get some links for your site too.

Social metrics

Recent studies show, that there is a strong correlation between social media signals (volume of likes, shares, etc.) and Google ranking. The explanation is simple. Google rewards quality content, and since people in social networks are more likely to share sources that are valuable for them, Google tends to take into account such signals.

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In the table, in front of the each page URL you will find social media statistics, which will help you figure out how relevant your page content is for the users. Generally, you will notice that page popularity in social networks is directly reflected in good page rank.

How to see pages according to their crawl date?

Next to the social metrics section you will find a column showing the exact date and time, when the given page was crawled. Using its own crawler, Ahrefs indexes up to 1.5 billion pages every day, which ensures the data is fresh and up-to-date.

If the time aspect is crucial for your study and you want to view the pages that were crawled the last, click the icon in the Crawl date column header. The pages will be listed in the order starting from the most recently crawled.

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Additionally, you will be provided with some page statistics, which you will be able to see in the three last columns of the table.

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  1. Page size.
  2. Internal links count on the page. Number of internal links placed on a given page shouldn’t be excessive. On average, search engines are able to follow around 150 links on one page. So to make sure all links of your page are crawled, try not to go beyond this number.
  3. Outbound external links count on the page. You can see whether or not your competitor’s page links to some other external web sources, and if so, what their number is.
  4. Redirect. If the page has a status code - for example 303, 301 – you will be able to see this at once, without having to open the page in the tab browser. Please bear in mind, that 303 redirect is less advisable since it doesn’t pass link juice. 301 lets flow the page rank but not full.

Is it possible to save the data?

You can save all the data you are shown during the exploration. Navigate to the green button “Export” in the top right corner of the table and click it. Then you will choose the file format you wish the results to be saved in.

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  1. Using Aherfs Rank you can easily determine the pages that have the largest link popularity.
  2. With the help of Site Explorer tab “External” you can study the page backlinks and link anchors.
  3. In the Pages tab you have access to the social metrics of the certain page.
  4. There is an option in the Pages tab that lets you rate the pages by the crawl date.
  5. You can view additional page statistics including http status code, number of internal and external links, page size.
  6. All the data can be exported in Microsoft Excel, Open Office or other file format, which is convenient for you.

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