{"id":9593,"date":"2018-08-14T05:18:38","date_gmt":"2018-08-14T13:18:38","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=9593"},"modified":"2023-10-05T02:56:04","modified_gmt":"2023-10-05T07:56:04","slug":"find-backlinks","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/find-backlinks\/","title":{"rendered":"How to Find Backlinks (That You Can Replicate)"},"content":{"rendered":"<div class=\"intro-txt\"> Do you want to find backlinks that you can easily replicate for your website? You should; backlinks are one of Google\u2019s top two ranking factors.<\/div>\n<p>How do we know? They <a href=\"https:\/\/www.youtube.com\/watch?v=l8VnZCcl9J4&amp;feature=youtu.be&amp;t=30m23s\" target=\"_blank\" rel=\"noopener noreferrer\">confirmed it<\/a>&nbsp;a couple of years&nbsp;ago.<\/p>\n<p>Pages with lots of backlinks also tend to&nbsp;get&nbsp;more traffic from Google, according to <a href=\"https:\/\/ahrefs.com\/blog\/search-traffic-study\/\" target=\"_blank\" rel=\"noopener noreferrer\">our study<\/a>.<\/p>\n<div id=\"attachment_22572\" style=\"width: 910px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-22572\" class=\"wp-image-22572\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/referring-domains-vs-organic-search-traffic-ahrefs-content-explorer-1.png\" alt=\"referring domains vs organic search traffic ahrefs content explorer 1\" width=\"900\" height=\"600\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/referring-domains-vs-organic-search-traffic-ahrefs-content-explorer-1.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/referring-domains-vs-organic-search-traffic-ahrefs-content-explorer-1-768x512.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/referring-domains-vs-organic-search-traffic-ahrefs-content-explorer-1-638x425.png 638w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><p id=\"caption-attachment-22572\" class=\"wp-caption-text\">From <a href=\"https:\/\/ahrefs.com\/blog\/search-traffic-study\/\" target=\"_blank\" rel=\"noopener noreferrer\">our study<\/a>&nbsp;of ~1 billion pages<\/p><\/div>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> This is a <strong>correlation<\/strong>&nbsp;study, as almost all SEO studies are. We can\u2019t confirm <strong>causation<\/strong>. But, in saying that links are one of the top ranking factors, Google has pretty much done that for&nbsp;us.<\/div>\n<p>But how do you find replicable, needle-moving backlinks anyhow?<\/p>\n<div class=\"hub-link\"><img decoding=\"async\" alt=\"Beginner's guide to link building\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/05\/backlinks.png\"><div class=\"hl-title\">New to link building? Check out&nbsp;our<\/div><div class=\"hl-content\"><a href=\"https:\/\/ahrefs.com\/blog\/link-building\/\" target=\"_blank\">Beginner\u2019s guide to link building<\/a><\/div><\/div>\n<h2>The secret to finding backlinks that help you rank in Google<\/h2>\n<p>Find out where your competitors get their links from, then replicate them.<\/p>\n<p>Not sure who your competitors are? They\u2019re the sites that already rank high in Google for the search queries you want to rank for. Your job is to find (and replicate) the backlinks that helped them get&nbsp;there.<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Do you want to find more competitors?<\/div><div class=\"recommendation-content\">\n<p>Use the <strong>Competing domains<\/strong>&nbsp;report in <a href=\"https:\/\/ahrefs.com\/site-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Site Explorer<\/a>&nbsp;to see the sites that compete with yours in the&nbsp;SERPs.<\/p>\n<p><em><a href=\"https:\/\/ahrefs.com\/site-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Site Explorer<\/a>&nbsp;&gt; enter your domain &gt; Competing domains<\/em><\/p>\n<div id=\"attachment_22567\" style=\"width: 750px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-22567\" class=\"wp-image-22567\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/competing-domains.png\" alt=\"competing domains\" width=\"740\" height=\"434\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/competing-domains.png 740w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/competing-domains-680x399.png 680w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\"><p id=\"caption-attachment-22567\" class=\"wp-caption-text\">Via the<strong>&nbsp;Competing Domains<\/strong>&nbsp;report in <a href=\"https:\/\/ahrefs.com\/site-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs Site Explorer<\/a><\/p><\/div>\n<p>Keep in mind that this will only work with established sites. If your site is new and doesn\u2019t yet rank for anything, you may not see great results here.<\/p>\n<\/div><\/div>\n<p>For us, one competing site would be <em>backlinko.com<\/em>&nbsp;as it ranks for a ton of search terms that we want to rank for. Same goes for <em>moz.com<\/em>.<\/p>\n<p>But how do we know where their backlinks come&nbsp;from?<\/p>\n<h2>How to find backlinks&nbsp;(to any webpage or website)<\/h2>\n<ol>\n<li>Go to <a href=\"https:\/\/ahrefs.com\/site-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs Site Explorer<\/a>;<\/li>\n<li>Paste in any URL or domain (e.g., <em>https:\/\/competitor\/blog\/blog-post\/<\/em>&nbsp;or <em>https:\/\/competitor.com<\/em>)<\/li>\n<li>Select the \u201cexact URL\u201d (for web pages) or \u201c*.domain\/*\u201d (for websites) mode from the drop-down;<\/li>\n<li>Go to the <strong>Backlinks<\/strong>&nbsp;report (on the left-hand menu)<\/li>\n<\/ol>\n<p>You\u2019ll then see backlinks pointing to your chosen website or webpage, plus <em>lots<\/em>&nbsp;of data, including:<\/p>\n<ul>\n<li><strong>Referring page<\/strong>&nbsp;(where the link comes&nbsp;from);<\/li>\n<li><strong>Anchor text<\/strong>&nbsp;(the <a href=\"https:\/\/ahrefs.com\/blog\/anchor-text\/\" target=\"_blank\" rel=\"noopener noreferrer\">clickable words<\/a>&nbsp;that link to the target page);<\/li>\n<li><strong>Traffic<\/strong>&nbsp;(estimated Google search traffic to the linking page);<\/li>\n<li><strong>First seen<\/strong>&nbsp;(when we first saw the&nbsp;link)<\/li>\n<\/ul>\n<div id=\"attachment_22584\" style=\"width: 910px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-22584\" class=\"wp-image-22584\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/backlinks-ahrefs.png\" alt=\"backlinks ahrefs\" width=\"900\" height=\"259\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/backlinks-ahrefs.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/backlinks-ahrefs-768x221.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/backlinks-ahrefs-680x196.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><p id=\"caption-attachment-22584\" class=\"wp-caption-text\">Backlinks to this page, via <a href=\"https:\/\/ahrefs.com\/site-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs Site Explorer<\/a><\/p><\/div>\n<p>This data comes from Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/big-data\" target=\"_blank\" rel=\"noopener noreferrer\">industry-leading backlink database<\/a>&nbsp;which contains 212 BILLION pages. It was built by crawling the web and is updated every 15-30 minutes. We also crawl 4.1 million pages every minute!<\/p>\n<p>We&nbsp;crawl so fast, in fact, that Ahrefs\u2019 crawler <a href=\"https:\/\/www.incapsula.com\/blog\/most-active-good-bots.html\" target=\"_blank\" rel=\"noopener noreferrer\">outperforms<\/a>&nbsp;Bing, Yahoo, and Yandex.<\/p>\n<p>The bottomline? You can use the <strong>Backlinks<\/strong>&nbsp;report <a href=\"https:\/\/ahrefs.com\/site-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Site Explorer<\/a>&nbsp;to&nbsp;check backlinks to any website or web page. So if you enter a competitor\u2019s site, you\u2019ll see all their backlinks.<\/p>\n<p>How is this useful? Because some&nbsp;of your competitor\u2019s links helped them to rank well. Your job is to find those links and replicate them<strong>.<\/strong><\/p>\n<p>But this report often uncovers hundreds of thousands of backlinks\u2026.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"387\" height=\"142\" class=\"wp-image-22583\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/lots-of-backlinks.png\" alt=\"lots of backlinks\"><\/p>\n<p>\u2026 so how do you know which ones are potentially replicable?<\/p>\n<h2>How to find replicable backlink opportunities from your competitors<\/h2>\n<p>You should <em>always<\/em>&nbsp;research backlinks on a page-by-page basis. This is crucial.<\/p>\n<p>I repeat: if your goal is to steal backlinks, <strong>do not<\/strong>&nbsp;look at the backlinks pointing to a competing website as a whole. You won\u2019t learn much from this. Always start by researching the page from which you\u2019re trying to replicate backlinks.<\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> If your goal is to build links to your homepage, it\u2019s fine to start your research from a competing homepage. Just make sure you\u2019re researching the individual URL, not the entire website.<\/div>\n<p>How do you choose a page to research?<\/p>\n<p>It comes down to&nbsp;your circumstances and&nbsp;goals.<\/p>\n<ol>\n<li><strong>If you want to build links to existing content on your site<\/strong>, start by finding similar content that already has backlinks. For example, if&nbsp;we wanted to build links to <a href=\"https:\/\/ahrefs.com\/blog\/seo-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\">our list of SEO tips<\/a>, we\u2019d start by researching a similar list of tools that has some backlinks, like <a href=\"https:\/\/ahrefs.com\/site-explorer\/overview\/v2\/prefix\/live?target=backlinko.com%2Factionable-seo-tips\" target=\"_blank\" rel=\"noopener noreferrer\">this one<\/a>.<\/li>\n<li><strong>If you want to create new content with the goal of attracting links<\/strong>, start by studying what works for competitors. For example, if we were doing this for <em>ahrefs.com<\/em>, we may start by researching what kind of content attracted the most links for a site like <em>backlinko.com<\/em>&nbsp;or <em>moz.com<\/em>.<\/li>\n<\/ol>\n<p>Let\u2019s take a look at how to find replicable backlinks in each of these&nbsp;cases.<\/p>\n<h3>Step 1. Find a relevant page with lots of backlinks<\/h3>\n<p>Let\u2019s assume that we want to build backlinks to <em>ahrefs.com<\/em>&nbsp;but we don\u2019t yet have any content.<\/p>\n<p>First, we need to find a page that has a lot of backlinks. We\u2019ll then take inspiration from this page and create something similar, but better. Finally, we\u2019ll use this newly-created content to replicate some of the links to the original page.<\/p>\n<p>To start, let\u2019s see which pages attracted the most backlinks for one of our competitor\u2019s, <em>moz.com.<\/em>&nbsp;For this, we\u2019ll use the <strong>Best by Links<\/strong>&nbsp;report in <a href=\"https:\/\/ahrefs.com\/site-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Site Explorer<\/a>.<\/p>\n<p><em><a href=\"https:\/\/ahrefs.com\/site-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Site Explorer<\/a>&nbsp;&gt; enter a competing domain &gt; Pages &gt; Best by Links &gt; add a HTTP 200 filter<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"615\" height=\"468\" class=\"wp-image-22565\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/best-by-links-report.png\" alt=\"best by links report\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/best-by-links-report.png 615w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/best-by-links-report-558x425.png 558w\" sizes=\"auto, (max-width: 615px) 100vw, 615px\"><\/p>\n<p>In this particular case, you\u2019ll notice that some of these pages are irrelevant given the task at hand. We don\u2019t want product and service pages included here; we only want to see links to content on their&nbsp;blog.<\/p>\n<p>To do this, we can use the&nbsp;\u201cprefix\u201d mode in <a href=\"https:\/\/ahrefs.com\/site-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Site Explorer<\/a>. This restricts data to only a subsection of a website (e.g., <em>moz.com\/blog*<\/em>).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"685\" height=\"86\" class=\"wp-image-22568\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/prefix-mode-site-explorer.png\" alt=\"prefix mode site explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/prefix-mode-site-explorer.png 685w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/prefix-mode-site-explorer-680x85.png 680w\" sizes=\"auto, (max-width: 685px) 100vw, 685px\"><\/p>\n<p>Here\u2019s one of the pages that popped up in the <strong>Best by Links <\/strong>report for <em>moz.com\/blog<\/em>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"106\" class=\"wp-image-22564\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/moz-best-by-links.png\" alt=\"moz best by links\"><\/p>\n<p>It has over 2,500 backlinks from 1,021 referring domains.<\/p>\n<p>I\u2019m pretty sure we could create something similar to (and better than) this, don\u2019t&nbsp;you!?<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">PRO TIP<\/div><div class=\"recommendation-content\">\n<p>It\u2019s not always necessary to create a better version of an exact page. You could also use this report to find out what <a href=\"https:\/\/ahrefs.com\/blog\/linkable-assets\/\" target=\"_blank\" rel=\"noopener noreferrer\">type<\/a>&nbsp;of content is likely to attract backlinks, then create something slightly different.<\/p>\n<p>For example, a lot of the most-linked-to pages on <em>backlinko.com<\/em>&nbsp;are studies.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"417\" class=\"wp-image-22566\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/studies-best-by-links.png\" alt=\"studies best by links\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/studies-best-by-links.png 736w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/studies-best-by-links-680x385.png 680w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\"><\/p>\n<p>So, if we were trying to <a href=\"https:\/\/ahrefs.com\/blog\/content-creation\/\" target=\"_blank\" rel=\"noopener noreferrer\">create content<\/a>&nbsp;that attracts backlinks for <em>ahrefs.com<\/em>, creating an experiment or case study would be the best course of action.<\/p>\n<p>But we don\u2019t even have to \u201ccopy\u201d these exact topics.<\/p>\n<p>For example, instead of effectively \u201c<a href=\"https:\/\/ahrefs.com\/blog\/skyscraper-technique\/\" target=\"_blank\" rel=\"noopener noreferrer\">skyscrapering<\/a>\u201d that voice search SEO study (see screenshot above), which focuses on Google Home optimization, we could instead do a similar study for Alexa voice search. People who link to the voice SEO study will likely be open to linking to our Alexa study because it adds value to the conversation.<\/p>\n<p>Alternatively, we could create a super in-depth guide to the role <a href=\"https:\/\/ahrefs.com\/blog\/schema-markup\/\">schema markup<\/a> plays in voice SEO. This is something Brian mentions in his voice SEO study, but he doesn\u2019t go into much detail about it. I\u2019m sure people who linked to Brian\u2019s guide would also be willing to link a post that expanded on this&nbsp;point.<\/p>\n<\/div><\/div>\n<p>But what if we already had a page to which we wanted to build backlinks, such as <a href=\"https:\/\/ahrefs.com\/seo\/on-page-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/on-page-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">our on-page SEO guide<\/a>? This would require a different approach, as we\u2019d instead need to find similar pages that already have backlinks.<\/p>\n<p>We could do this by Googling the topic of our page, then pasting each of the top 10 pages into <a href=\"https:\/\/ahrefs.com\/site-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Site Explorer<\/a>&nbsp;to see how many backlinks they&nbsp;have\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1128\" height=\"481\" class=\"wp-image-22573\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/on-page-seo-google-ahrefs.gif\" alt=\"on page seo google ahrefs\"><\/p>\n<p>\u2026 but that\u2019s a bit long-winded, so I prefer to use the <strong>SERP overview<\/strong>&nbsp;in <a href=\"https:\/\/ahrefs.com\/keywords-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Keywords Explorer<\/a>&nbsp;which shows backlinks to all the top 10 pages at&nbsp;once.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"882\" height=\"797\" class=\"wp-image-22574\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/serp-overview-keywords-explorer.png\" alt=\"serp overview keywords explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/serp-overview-keywords-explorer.png 882w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/serp-overview-keywords-explorer-768x694.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/serp-overview-keywords-explorer-470x425.png 470w\" sizes=\"auto, (max-width: 882px) 100vw, 882px\"><\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">pro tip<\/div><div class=\"recommendation-content\">\n<p>Want to see the backlinks for the top-100 pages?<\/p>\n<p>Change your Google search settings so it shows the top 100 results, <a href=\"https:\/\/ahrefs.com\/blog\/web-scraping-for-marketers\/\" target=\"_blank\" rel=\"noopener noreferrer\">scrape<\/a>&nbsp;them, paste them into <a href=\"https:\/\/ahrefs.com\/batch-analysis\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs Batch Analysis tool<\/a>, then sort by referring domains.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"902\" height=\"389\" class=\"wp-image-22588\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/batch-analysis-referring-domains.png\" alt=\"batch analysis referring domains\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/batch-analysis-referring-domains.png 902w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/batch-analysis-referring-domains-768x331.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/batch-analysis-referring-domains-680x293.png 680w\" sizes=\"auto, (max-width: 902px) 100vw, 902px\"><\/p>\n<\/div><\/div>\n<p>We can also find relevant pages with lots of backlinks using <a href=\"https:\/\/ahrefs.com\/content-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Content Explorer<\/a>.<\/p>\n<p><a href=\"https:\/\/ahrefs.com\/content-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Content Explorer<\/a>&nbsp;is like a&nbsp;mini-search engine powered by a <a href=\"https:\/\/ahrefs.com\/big-data\" target=\"_blank\" rel=\"noopener noreferrer\">database<\/a>&nbsp;of almost one BILLION pages. Search for something and it\u2019ll kick back all the pages that mention that term in the content (or in their title tag, if you select that option, which I recommend).<\/p>\n<p>How is this useful?<\/p>\n<p>Because you can then use Content Explorer\u2019s inbuilt filters to instantly sort and filter the results by the amount of backlinks they have. In other words, you can see the most linked-to pages on your topic. Here\u2019s how to do&nbsp;it:<\/p>\n<p><em><a href=\"https:\/\/ahrefs.com\/content-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Content Explorer<\/a>&nbsp;&gt; enter a search term &gt; select \u201cIn title\u201d from the drop-down (optional - it just usually gives more relevant results) &gt; sort the results by the referring domains<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"483\" class=\"wp-image-22577\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/referring-domains-content-explorer.png\" alt=\"referring domains content explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/referring-domains-content-explorer.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/referring-domains-content-explorer-768x412.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/referring-domains-content-explorer-680x365.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>You can see that we got 9,478 results for \u201con page seo,\u201d one of which happens to come from our competitor, <em>backlinko.com<\/em>.<\/p>\n<p>Being as we already have <a href=\"https:\/\/ahrefs.com\/seo\/on-page-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/on-page-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">a similar page<\/a>&nbsp;to this, I\u2019ll stick with this example for the rest of the article.<\/p>\n<p>Once you\u2019ve found a page from which you want to replicate backlinks, paste the URL into <a href=\"https:\/\/ahrefs.com\/site-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Site Explorer<\/a>&nbsp;and go to the <strong>Backlinks<\/strong>&nbsp;report.&nbsp;You\u2019re now going to examine the backlinks for this page (and any other relevant pages you found) one by&nbsp;one.<\/p>\n<p>Don\u2019t get scared if you\u2019re seeing <em>a lot <\/em>of backlinks in this report. You won\u2019t have to analyse all these. You\u2019re first going to filter down this list so that you only need to analyse backlinks that:<\/p>\n<ul>\n<li>You actually want;<\/li>\n<li>Are actually possible to replicate.<\/li>\n<\/ul>\n<p>Let\u2019s do&nbsp;this!<\/p>\n<h3>Step 2. Filter and sort the backlinks<\/h3>\n<p>Link prospecting cannot be fully-automated. Some degree of manual vetting is always required.<\/p>\n<p>But what if the backlinks report for the page you\u2019re viewing looks like&nbsp;this?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"430\" height=\"152\" class=\"wp-image-22578\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/too-many-backlinks.png\" alt=\"too many backlinks\"><\/p>\n<p>Nobody has the time to manually vet that many links, right? You don\u2019t need&nbsp;to.<\/p>\n<p>The truth is that a&nbsp;lot of the links won\u2019t be worth pursuing, such as those that are low-quality, nofollowed, or from foreign-language pages.<\/p>\n<p>Filter these out by adding the following filters:<\/p>\n<ul>\n<li>Language \u2192&nbsp;English<\/li>\n<li>Link type \u2192 Dofollow<\/li>\n<li>Platform \u2192&nbsp;Blogs<\/li>\n<\/ul>\n<p>That last filter is an important one. It filters for links that appear on blogs, which are almost always in-content editorial links. These are the powerful links that <em>everyone<\/em>&nbsp;wants.<\/p>\n<p>You may also want to sort the links by traffic&nbsp;(high to low) so that you\u2019re prioritising links from pages with the most traffic. Here\u2019s why:<\/p>\n<ol>\n<li><strong>It\u2019s rumoured that Google sees backlinks from pages with significant traffic as more valuable. <\/strong>If Google is sending traffic to the linking page, then they must see that page as valuable. So, although Google has never confirmed it, I do think it would make sense that any pages associated with these \u201cproven\u201d pages are also seen as high-quality by power of association.<\/li>\n<li><strong>It will lead to more referral traffic. <\/strong>Remember that the original point of links has nothing to do with SEO. They provide a way for people to navigate the web. You click a link, it takes you to a destination. That\u2019s why it\u2019s called a link. The more traffic the referring page has, the greater the chance that someone will click on your link and land on your site. This is known as referral traffic.<\/li>\n<li><strong>It will lead to more links on autopilot.<\/strong>&nbsp;No matter what tactic you\u2019re using to attract backlinks, the starting point is always the same: the potential linker first has to become aware that your content exists. Negate this first step and there\u2019s no possible way they can link to it, no matter how great it is. Links on pages with lots of traffic will get your content in front of more eyeballs which, in turn, leads to more&nbsp;links.<\/li>\n<\/ol>\n<p>Here\u2019s what your list should look like once filtered:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1030\" height=\"480\" class=\"wp-image-22563\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/backlinks-report-filtered.png\" alt=\"backlinks report filtered\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/backlinks-report-filtered.png 1030w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/backlinks-report-filtered-768x358.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/backlinks-report-filtered-680x317.png 680w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\"><\/p>\n<p>You\u2019ll notice that there are already far fewer backlinks to vet: <strong>795<\/strong>&nbsp;rather than<strong>&nbsp;4,485<\/strong>. This is a much more manageable number.<\/p>\n<h3>Step 3. Find replicable links<\/h3>\n<p>At this stage, you should have a filtered, junk-free list of backlinks that you may want to replicate. So now let\u2019s tackle the other part of the equation: finding the links that are actually \u201creplicable.\u201d<\/p>\n<p>This is where a lot of so-called marketers get&nbsp;lazy.<\/p>\n<p>Many just export this report and hit everyone with some blanket <a href=\"https:\/\/ahrefs.com\/blog\/blogger-outreach\/\" target=\"_blank\" rel=\"noopener noreferrer\">outreach<\/a>&nbsp;along the lines&nbsp;of:<\/p>\n<blockquote><p><em>\u201cHey [Name],<\/em><\/p>\n<p><em>I was just looking for some content about [topic] and saw your guide: [insert URL]<\/em><\/p>\n<p><em>Great stuff!<\/em><\/p>\n<p><em>I recently published a guide about [topic] and thought you might like to check it out. Here\u2019s the link: [insert your&nbsp;URL]<\/em><\/p>\n<p><em>What do you think? Perhaps this would make a nice addition to the&nbsp;post?<\/em><\/p>\n<p><em>Thanks,<\/em><\/p>\n<p><em>Scummy marketer\u201d<\/em><\/p><\/blockquote>\n<p>Don\u2019t do this. Your conversion rate will be very low. You\u2019ll annoy people. And you\u2019ll burn bridges.<\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> I\u2019m not saying you won\u2019t be able to build any links by doing this. If you do it at scale, you will. It\u2019s just not something we recommend because you\u2019ll burn through a lot of prospects.<\/div>\n<p>So what should you&nbsp;do?<\/p>\n<p>Work your way down your filtered list&nbsp;and:<\/p>\n<ol>\n<li>Look at the context of the link, to understand why it was given (hint: look to the \u201creferring page\u201d and \u201canchor and backlink\u201d columns for&nbsp;this);<\/li>\n<li>Figure out <strong>if<\/strong>, and how, swapping out or adding your link will add value to the linking page.<\/li>\n<\/ol>\n<p>Did you notice that I bolded the word \u201cif\u201d in that second point? That\u2019s because it\u2019s not always appropriate to ask the author to swap out the existing link in favor of yours, or even add your link to the&nbsp;page.<\/p>\n<p>You should only ask if there\u2019s a compelling reason to do so. That\u2019s why it\u2019s so important to understand the context of the link and the reason it was&nbsp;given.<\/p>\n<p>This can be somewhat difficult, so here are a few common reasons people link contextually:<\/p>\n<ol>\n<li>Recommendation;<\/li>\n<li>Source link;<\/li>\n<li>Existing relationship;<\/li>\n<li>Paid link<\/li>\n<\/ol>\n<p>If you can identify which one of these was the catalyst for the link, then you can often figure out how to replicate it.<\/p>\n<p>Let\u2019s take a look at each of these in more detail.<\/p>\n<h4>1. Recommendation<\/h4>\n<p>These links recommend a resource, but not explicitly. Rather, they\u2019re linked contextually within the natural flow of the article. Like&nbsp;this:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"97\" class=\"wp-image-22576\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/recommendation-link.png\" alt=\"recommendation link\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/recommendation-link.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/recommendation-link-768x83.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/recommendation-link-680x73.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>You can spot these by looking at the anchor and surrounding text in the \u201canchor and backlink\u201d column. If the link exists within a sentence, it\u2019s a contextual recommendation.<\/p>\n<p>These are generally regarded as the best links one can&nbsp;get.<\/p>\n<p>The problem? Replicating them can be rather difficult.<\/p>\n<p>Bloggers usually link in this way when they\u2019re a fan of a specific article, so a quick <em>\u201chey, our post is better, can u link to that instead pls?\u201d<\/em>&nbsp;isn\u2019t going to cut&nbsp;it.<\/p>\n<p>You\u2019re going to need a real compelling reason to get them to do a like for like swap on the link, such&nbsp;as:<\/p>\n<ul>\n<li>The article they\u2019re currently linking to is broken (i.e., <a href=\"https:\/\/ahrefs.com\/blog\/broken-link-building\/\" target=\"_blank\" rel=\"noopener noreferrer\">broken link building<\/a>);<\/li>\n<li>The article they\u2019re currently linking to is drastically inaccurate and\/or out of&nbsp;date;<\/li>\n<li>The article they\u2019re currently linking to is categorically worse than your article, by a long shot (i.e., the \u201c<a href=\"https:\/\/ahrefs.com\/blog\/skyscraper-technique\/\" target=\"_blank\" rel=\"noopener noreferrer\">skyscraper<\/a>\u201d approach).<\/li>\n<\/ul>\n<p>If any of those apply, feel free to go for it with a direct pitch.<\/p>\n<p>Otherwise I recommend a less more subtle approach, whereby you:<\/p>\n<ol>\n<li><strong>Find something unique about your article.<\/strong>&nbsp;Did you talk about something that your competitor didn\u2019t? Did you offer a unique viewpoint? Did you disprove something they said? You can usually find <em>something<\/em>.<\/li>\n<li><strong>Use that as a \u201csoft pitch.\u201d<\/strong>&nbsp;Let the author of the linking page know about your article via email. Don\u2019t ask for a link. Just say that you saw they mentioned X in their article and that they might be interested in reading Y, because [insert unique angle&nbsp;here].<\/li>\n<\/ol>\n<p>The aim here isn\u2019t to convince them to swap out the link. It\u2019s to introduce them to your content and spark a relationship.<\/p>\n<p>People link to others that they know and like, so it\u2019s well worth building relationships with those who regularly link out to other blogs in their&nbsp;niche.<\/p>\n<p><em>(I\u2019ll show you a hack for taking this further later in the&nbsp;guide.)<\/em><\/p>\n<p>That way, they may link to you in future.<\/p>\n<p>And yes, this is a long-term play. Honestly, that\u2019s pretty much the only way you will get truly great&nbsp;links.<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/outreach\/\" target=\"_blank\" rel=\"noopener noreferrer\">I Just Deleted Your Outreach Email Without Reading. And NO, I Don\u2019t Feel Sorry. (Evergreen)<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/blogger-outreach\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blogger Outreach: How to Do It and Scale It Without Feeling Like a&nbsp;Jerk<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<h4>2. Source links<\/h4>\n<p>Articles with unique statistics, graphics, facts or ideas will often attract so-called source links, like&nbsp;this:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"876\" height=\"140\" class=\"wp-image-22579\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/source-link-1.png\" alt=\"source link 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/source-link-1.png 876w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/source-link-1-768x123.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/source-link-1-680x109.png 680w\" sizes=\"auto, (max-width: 876px) 100vw, 876px\"><\/p>\n<p>You can see from looking at the anchor and surrounding link text that the author quoted a fact from this post. They linked back (contextually) as the source of the&nbsp;data.<\/p>\n<p>But it\u2019s not just stats that result in \u201csource\u201d links. Sometimes it\u2019s an image attribution link\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"869\" height=\"107\" class=\"wp-image-22569\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/source-link.png\" alt=\"source link\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/source-link.png 869w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/source-link-768x95.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/source-link-680x84.png 680w\" sizes=\"auto, (max-width: 869px) 100vw, 869px\"><\/p>\n<p>\u2026 or a definition\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"857\" height=\"123\" class=\"wp-image-22570\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/definition-link.png\" alt=\"definition link\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/definition-link.png 857w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/definition-link-768x110.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/definition-link-680x98.png 680w\" sizes=\"auto, (max-width: 857px) 100vw, 857px\"><\/p>\n<p>\u2026 or even just an&nbsp;idea\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"867\" height=\"109\" class=\"wp-image-22575\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/idea-link.png\" alt=\"idea link\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/idea-link.png 867w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/idea-link-768x97.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/idea-link-680x85.png 680w\" sizes=\"auto, (max-width: 867px) 100vw, 867px\"><\/p>\n<p>Here are some ideas for replicating&nbsp;these links:<\/p>\n<ul>\n<li><strong>Newer statistic. <\/strong>Do you have a more up to date statistic about the same thing in your article? Then you\u2019re onto a winner. Nobody wants to link to out of date stuff, so reach out and tell the author that they might want to switch this out and link to something more up to&nbsp;date;<\/li>\n<li><strong>Prettier graphic.<\/strong>&nbsp;Is the graphic they\u2019ve embedded ugly? Is it low-quality? Send them a better replacement;<\/li>\n<li><strong>Better definition.<\/strong>&nbsp;Does it make sense? Is there a better definition in your article that would be a better replacement? Tell&nbsp;them.<\/li>\n<\/ul>\n<p>But here\u2019s the thing: these ideas can work, but only in quite specific circumstances.<\/p>\n<p>Your best bet with source links is to take a more holistic approach and look for trends. If you notice that a competing article has lots of source links for a specific reason (e.g., lots of people embedding a graphic from the post), you may want to refine your content with this in&nbsp;mind.<\/p>\n<p>If a high percentage of links are&nbsp;the result of image embeds, include a similar image in your&nbsp;post.<\/p>\n<p>If they\u2019re the result of a definition being quoted, add a definition to your post&nbsp;too.<\/p>\n<p>If most of the links occur because of a statistic\u2026 well, you get the&nbsp;idea!<\/p>\n<h4>3. Existing relationship<\/h4>\n<p>People link out to others that they know and like. It\u2019s just human nature.<\/p>\n<p>But how do you spot whether a site has a relationship with another site by looking at the <strong>Backlinks<\/strong>&nbsp;report?<\/p>\n<p>You can\u2019t. For this, you need to enter your competitor\u2019s domain (yes, domain!) into <a href=\"https:\/\/ahrefs.com\/site-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Site Explorer<\/a>&nbsp;and check the <strong>Referring domains<\/strong>&nbsp;report. This will show you all the unique sites that are linking to your competitor\u2019s domain and, crucially, how many times they\u2019ve each linked.<\/p>\n<p><em><a href=\"https:\/\/ahrefs.com\/site-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Site Explorer<\/a>&nbsp;&gt; enter competing domain &gt; Referring domains &gt; add dofollow filter &gt; sort by \u201clinks to target\u201d<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"854\" height=\"466\" class=\"wp-image-22571\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/referring-domains-links-to-target.png\" alt=\"referring domains links to target\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/referring-domains-links-to-target.png 854w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/referring-domains-links-to-target-768x419.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/referring-domains-links-to-target-680x371.png 680w\" sizes=\"auto, (max-width: 854px) 100vw, 854px\"><\/p>\n<p>You can then scan through this report looking for domains that you recognise, or even just domains that sound legit and relevant. Ignore any&nbsp;junk.<\/p>\n<p>I did this for <em>backlinko.com<\/em>&nbsp;and instantly, I spotted this:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"805\" height=\"92\" class=\"wp-image-22582\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/neilpatel-crazy-links.png\" alt=\"neilpatel crazy links\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/neilpatel-crazy-links.png 805w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/neilpatel-crazy-links-768x88.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/neilpatel-crazy-links-680x78.png 680w\" sizes=\"auto, (max-width: 805px) 100vw, 805px\"><\/p>\n<p>No, your eyes don\u2019t deceive you. That\u2019s 2,500+ links from <em>neilpatel.com<\/em>&nbsp;to <em>backlinko.com<\/em>.<\/p>\n<p>It doesn\u2019t take a genius to work out that Neil must be a big fan of Brian. He clearly respects his work\u2026 enough to link to it 2.5K times, apparently!<\/p>\n<p>How does this help you? These are the people with whom it pays to build relationships, as they publish a lot of content and have a tendency to link out to the same sites over and over&nbsp;again.<\/p>\n<p>That\u2019s not to say that this should be your only reason for doing this. Build relationships with people that you like and admire. Don\u2019t fake it just for&nbsp;links!<\/p>\n<h4>4. Paid&nbsp;links<\/h4>\n<p>Paid links are, well paid links. People buy these links from bloggers for <a href=\"https:\/\/ahrefs.com\/blog\/buy-backlinks\/\" target=\"_blank\" rel=\"noopener noreferrer\">an average price of $361.44<\/a>.<\/p>\n<p>These can be somewhat difficult to spot at times, but a few telltale signs&nbsp;are:<\/p>\n<ul>\n<li>Exact-match <a href=\"https:\/\/ahrefs.com\/blog\/anchor-text\/\" target=\"_blank\" rel=\"noopener noreferrer\">anchor text<\/a>;<\/li>\n<li>From a \u201cguest post\u201d;<\/li>\n<li>Very few other external links on the&nbsp;page;<\/li>\n<li>Unnaturally placed\u2014i.e., shoehorned where it doesn\u2019t really belong.<\/li>\n<\/ul>\n<p>It probably goes without saying that you <strong>shouldn\u2019t<\/strong>&nbsp;try to replicate these&nbsp;links.<\/p>\n<p>I just wanted to mention this one briefly as you need to be aware of it. Otherwise, you can waste a lot of&nbsp;time.<\/p>\n<p>If you reach out to a blogger and they ask for money, make a note not to contact that website again and move on. Chances are your competitor paid for a link from that site, and that\u2019s not a game we recommend you get involved in.<\/p>\n<h4>5. Other<\/h4>\n<p>Are the four reasons above all-encompassing? <em>Not at&nbsp;all.&nbsp;<\/em><\/p>\n<p>You should always judge each link individually. If you\u2019re unsure about the context or reason for the link, click through and visit the actual linking page. Hit CTRL\/CMD+F and search for the anchor text.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"678\" height=\"183\" class=\"wp-image-22580\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/here-anchor-text.png\" alt=\"here anchor text\"><\/p>\n<p>This is sometimes the <em>only<\/em>&nbsp;way to understand the real reason a link was&nbsp;given.<\/p>\n<p>Take this link, for example:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"896\" height=\"159\" class=\"wp-image-22581\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/on-page-seo-link-no-context.png\" alt=\"on page seo link no context\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/on-page-seo-link-no-context.png 896w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/on-page-seo-link-no-context-768x136.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/on-page-seo-link-no-context-680x121.png 680w\" sizes=\"auto, (max-width: 896px) 100vw, 896px\"><\/p>\n<p>We know where it links from and to, but the word \u201chere\u201d as the anchor text doesn\u2019t tell us anything about <strong>why<\/strong>&nbsp;this link exists.<\/p>\n<p>But if we look at the linking page, it becomes instantly clear.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"267\" class=\"wp-image-22586\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/content-upgrade-link.png\" alt=\"content upgrade link\"><\/p>\n<p>The author used the \u201ccontent upgrade\u201d from Brian\u2019s post as an example in his article.<\/p>\n<p>Is this link replicable? Not for us. But if you happen to have a so-called content upgrade in your post, it may make sense to reach out and offer this as another example for inclusion in the post. <em>(It\u2019s probably worth building up a relationship before doing that, though).&nbsp;<\/em><\/p>\n<h2>Can you rank without backlinks?<\/h2>\n<p>Yes, it is possible. But it\u2019s&nbsp;rare.<\/p>\n<p>How do we know? Because there\u2019s a positive correlation between the number of referring domains to a page and the number of keywords it ranks for (in the top&nbsp;100).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" class=\"wp-image-22589\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/referring-domains-vs-keyword-rankings-ahrefs-content-explorer.png\" alt=\"referring domains vs keyword rankings ahrefs content explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/referring-domains-vs-keyword-rankings-ahrefs-content-explorer.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/referring-domains-vs-keyword-rankings-ahrefs-content-explorer-768x512.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/referring-domains-vs-keyword-rankings-ahrefs-content-explorer-638x425.png 638w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Just to reiterate, this graph is the result of a correlation study. It does not definitively prove causation. Google has stated that backlinks are one of the top two ranking factors, though, so we can say with reasonable certainty that it is, in this&nbsp;case.&nbsp;<\/div>\n<p>But what if there was a way to identify topics you may be able to rank for with few or no backlinks? That would be cool,&nbsp;right?<\/p>\n<p>Enter: <a href=\"https:\/\/ahrefs.com\/content-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Content Explorer<\/a>&nbsp;(again!)<\/p>\n<p>Just to refresh your memory, Content Explorer is like a mini search engine built into Ahrefs. It runs off <a href=\"https:\/\/ahrefs.com\/big-data\" target=\"_blank\" rel=\"noopener noreferrer\">our database<\/a>&nbsp;of almost one BILLION pages. You use it the same way you would Google. Type something in and we\u2019ll kick back any pages that mention your keyword(s) from our database.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22598\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/content-explorer-results.jpg\" alt width=\"655\" height=\"158\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/content-explorer-results.jpg 655w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/content-explorer-results-650x158.jpg 650w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\"><\/p>\n<p>But for this hack, we also need to add a few filters.<\/p>\n<ul>\n<li><strong>Estimated monthly organic traffic:<\/strong>&nbsp;&gt; 500;<\/li>\n<li><strong>Referring domains: <\/strong>&lt;5<\/li>\n<li><strong>Language:<\/strong>&nbsp;English<\/li>\n<\/ul>\n<p>This filters for pages that have few referring domains (backlinks) <em>and<\/em>&nbsp;at least five-hundred monthly visits from Google.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"383\" class=\"wp-image-22587\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/content-explorer-hack.png\" alt=\"content explorer hack\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/content-explorer-hack.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/content-explorer-hack-768x327.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/content-explorer-hack-680x289.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>You should be able to rank for these topics without the need for many backlinks at&nbsp;all.<\/p>\n<p>Watch Sam Oh\u2019s <a href=\"https:\/\/www.youtube.com\/watch?v=NKurQTHDcDc\" target=\"_blank\" rel=\"noopener noreferrer\">video<\/a> to learn about even more cool Content Explorer hacks.<\/p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-nkurqthdcdc\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-nkurqthdcdc\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/NKurQTHDcDc?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/NKurQTHDcDc?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe><\/p><\/div>\n<\/div>\n<\/div>\n<h2>Final Thoughts<\/h2>\n<p>Backlinks aren\u2019t always easy to replicate,&nbsp;especially the&nbsp;needle-moving ones.<\/p>\n<p>But that\u2019s a good thing. It\u2019s difficult for everyone, not just you. This creates a level-playing field where rankings are dictated primarily by content quality.<\/p>\n<p>That said, it\u2019s not enough to simply <a href=\"https:\/\/ahrefs.com\/blog\/content-writing\/\" target=\"_blank\" rel=\"noopener noreferrer\">create high-quality content<\/a>. People also need to know it exists, especially those with the power to link. This is where <a href=\"https:\/\/ahrefs.com\/blog\/blogger-outreach\/\" target=\"_blank\" rel=\"noopener noreferrer\">blogger outreach<\/a>&nbsp;comes in.<\/p>\n<p>Want more actionable ways to steal your competitors\u2019 links? See <a href=\"https:\/\/ahrefs.com\/blog\/find-competitors-backlinks\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/get-competitors-backlinks\/\" target=\"_blank\" rel=\"noopener noreferrer\">our list of seven actionable ways to loot your competitors backlinks<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do we know? They confirmed it&nbsp;a couple of years&nbsp;ago. Pages with lots of backlinks also tend to&nbsp;get&nbsp;more traffic from Google, according to our study. But how do you find replicable, needle-moving backlinks anyhow? The secret to finding backlinks that<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":22617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[76],"tags":[],"coauthors":[336],"class_list":["post-9593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-link-building","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Find Backlinks (That You Can Replicate)<\/title>\n<meta name=\"description\" content=\"Do you want to know how to find backlinks that will help you rank? Check your competitors&#039; backlinks and replicate the best ones. Learn how in this post.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/find-backlinks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Find Backlinks (That You Can Replicate)\" \/>\n<meta property=\"og:description\" content=\"Learn how to find and replicate your competitors&#039; best links.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/find-backlinks\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-14T13:18:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-05T07:56:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/how-to-find-backlinks.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"520\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joshua Hardwick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to Find Backlinks (That You Can Replicate)\" \/>\n<meta name=\"twitter:description\" content=\"Learn how to find and replicate your competitors&#039; best links.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/08\/how-to-find-backlinks.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@JoshuaCHardwick\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/find-backlinks\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/find-backlinks\\\/\"},\"author\":{\"name\":\"Joshua Hardwick\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e6a89cbde8e750d22996aa26e213e712\"},\"headline\":\"How to Find Backlinks (That You Can Replicate)\",\"datePublished\":\"2018-08-14T13:18:38+00:00\",\"dateModified\":\"2023-10-05T07:56:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/find-backlinks\\\/\"},\"wordCount\":4101,\"commentCount\":29,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/find-backlinks\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/how-to-find-backlinks.jpg\",\"articleSection\":[\"Link Building\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ahrefs.com\\\/blog\\\/find-backlinks\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/find-backlinks\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/find-backlinks\\\/\",\"name\":\"How to Find Backlinks (That You Can Replicate)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/find-backlinks\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/find-backlinks\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/how-to-find-backlinks.jpg\",\"datePublished\":\"2018-08-14T13:18:38+00:00\",\"dateModified\":\"2023-10-05T07:56:04+00:00\",\"description\":\"Do you want to know how to find backlinks that will help you rank? 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