{"id":9425,"date":"2017-01-23T19:45:47","date_gmt":"2017-01-24T03:45:47","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=9425"},"modified":"2021-09-06T05:33:49","modified_gmt":"2021-09-06T10:33:49","slug":"outreach","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/outreach\/","title":{"rendered":"I Just Deleted Your Outreach Email Without Reading. And NO, I Don\u2019t Feel&nbsp;Sorry."},"content":{"rendered":"<p><strong>WARNING:<\/strong> This article will drastically improve your outreach skills.<\/p>\n<blockquote class=\"small\"><div class=\"quote-content\"> Tim, your post about outreach had a massive impact on the amount of links we were getting. It was something like 7-10 links for every 100 emails sent. Now its like 7-10 links for every 50 (or so) emails sent! People\u2019s responses were totally different too (in a good way). I\u2019ve since hired someone to do email outreach completely based on your post. Works b.e.a.u.tifully! (I hope you read that in Jim Carry\u2019s voice)&nbsp;\ud83d\ude42&nbsp;<\/div><div class=\"quote-info clearfix\"><span class=\"quote-author\">Keith Bresee,<\/span> <span class=\"quote-author-job\">ValconMedia<\/span><\/div><\/blockquote>\n<p>The profession of an \u201conline marketer\u201d requires us to do lot of so-called \u201coutreach.\u201d<\/p>\n<p>We reach out to let others know about our content, ask for a backlink or simply make a connection.<\/p>\n<p>But there\u2019s one more group of people who do lots of \u201coutreach.\u201d<\/p>\n<p>SPAMmers.<\/p>\n<p>So where\u2019s the red line between the two? And which camp would you put yourself into?<\/p>\n<div class=\"hub-link\"><img decoding=\"async\" alt=\"Beginner's guide to link building\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/05\/backlinks.png\"><div class=\"hl-title\">New to link building? Check out&nbsp;our<\/div><div class=\"hl-content\"><a href=\"https:\/\/ahrefs.com\/blog\/link-building\/\" target=\"_blank\">Beginner\u2019s guide to link building<\/a><\/div><\/div>\n<h2>Trivia: Outreach or&nbsp;Spam?<\/h2>\n<p>Here\u2019s an email I got the other&nbsp;day:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9427\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2016\/01\/outreach-email1.png\" alt=\"templated outreach email\" width=\"700\" height=\"417\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2016\/01\/outreach-email1.png 700w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2016\/01\/outreach-email1-680x405.png 680w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\"><\/p>\n<p>What would you call it: Outreach or&nbsp;SPAM?<\/p>\n<p>Please leave your vote before you read any further. It would be fun if there are two opinions to&nbsp;it.<\/p>\n<div id=\"polls-2\" class=\"wp-polls\">\n\t<form id=\"polls_form_2\" class=\"wp-polls-form\" action=\"\/index.php\" method=\"post\">\n\t\t<p style=\"display: none;\"><input type=\"hidden\" id=\"poll_2_nonce\" name=\"wp-polls-nonce\" value=\"606d7ee8b2\"><\/p>\n\t\t<p style=\"display: none;\"><input type=\"hidden\" name=\"poll_id\" value=\"2\"><\/p>\n\t\t<p style=\"text-align: center;\"><strong>Is this outreach or&nbsp;spam?<\/strong><\/p><div id=\"polls-2-ans\" class=\"wp-polls-ans\"><ul class=\"wp-polls-ul\">\n\t\t<li><input type=\"radio\" id=\"poll-answer-6\" name=\"poll_2\" value=\"6\"> <label for=\"poll-answer-6\">outreach<\/label><\/li>\n\t\t<li><input type=\"radio\" id=\"poll-answer-7\" name=\"poll_2\" value=\"7\"> <label for=\"poll-answer-7\">spam<\/label><\/li>\n\t\t<\/ul><p style=\"text-align: center;\"><input type=\"button\" name=\"vote\" value=\"   Vote   \" class=\"Buttons\" onclick=\"poll_vote(2);\"><\/p><p style=\"text-align: center;\"><a href=\"#ViewPollResults\" onclick=\"poll_result(2); return false;\" title=\"View Results Of This Poll\">View Results<\/a><\/p><\/div>\n\t<\/form>\n<\/div>\n<div id=\"polls-2-loading\" class=\"wp-polls-loading\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/plugins\/wp-polls\/images\/loading.gif\" width=\"16\" height=\"16\" alt=\"Loading ...\" title=\"Loading ...\" class=\"wp-polls-image\">&nbsp;Loading&nbsp;\u2026<\/div>\n\n<p>As for me, I deleted it without reading. It\u2019s not that hard to notice a template:<\/p>\n<ol>\n<li>Hey, I just found your post: http:\/\/post1<\/li>\n<li>It links to this post: http:\/\/post2<\/li>\n<li>I have a similar post: http:\/\/post3<\/li>\n<li>Please link to me&nbsp;too.<\/li>\n<\/ol>\n<p>Yeah, sure\u2026 *Delete*<\/p>\n<h2>\u201cOutreach\u201d is not \u201cBroadcasting\u201d<\/h2>\n<p>You just published a new article on your blog and now you\u2019re going to send a mass email to 100+ top people in your niche with an excuse: \u201c<em>I saw you tweeted a similar post.\u201d<\/em><\/p>\n<p>I\u2019m sorry to say this, but your article is not welcome in their&nbsp;inbox.<\/p>\n<p>Otherwise, they would probably already be signed up to your email&nbsp;list.<\/p>\n<p>And besides, it\u2019s just disrespectful to mass-email top people in your niche with some generic \u201coutreach template.\u201d<\/p>\n<p>The more famous a person is, the more of these outreach templates he gets in his inbox&nbsp;daily.<\/p>\n<p>That\u2019s why you should divide your list of prospects into four groups and treat each group differently:<\/p>\n<h3>1. Sharks<\/h3>\n<p>These are the people with a huge audience and notable achievements (think <a href=\"https:\/\/twitter.com\/garyvee\" target=\"_blank\" rel=\"noopener noreferrer\">Gary Vaynerchuk<\/a>, <a href=\"https:\/\/twitter.com\/Gladwell\" target=\"_blank\" rel=\"noopener noreferrer\">Malcolm Gladwell<\/a>, <a href=\"https:\/\/twitter.com\/tferriss\" target=\"_blank\" rel=\"noopener noreferrer\">Tim Ferriss<\/a>, etc.).<\/p>\n<p>They don\u2019t have time to read emails from strangers, so your only chance to reach them is by a personal introduction or by doing something really creative and outstanding.<\/p>\n<p>It will take a ton of work (and probably luck) to get on their radar, but these people can send hundreds of customers your way with just a single tweet. So the outcome is well worth the effort.<\/p>\n<h3>2. Big&nbsp;Fish<\/h3>\n<p>These people are not as famous as the Sharks, but their audience is big enough to make an impact on your own business (think <a href=\"https:\/\/twitter.com\/noahkagan\" target=\"_blank\" rel=\"noopener noreferrer\">Noah Kagan<\/a>, <a href=\"https:\/\/twitter.com\/nathanbarry\" target=\"_blank\" rel=\"noopener noreferrer\">Nathan Barry<\/a>, <a href=\"https:\/\/twitter.com\/ViperChill\" target=\"_blank\" rel=\"noopener noreferrer\">Glen Allsopp<\/a>, etc.).<\/p>\n<p>There\u2019s a good chance to reach them with a nice personal email, but never with a template.<\/p>\n<p>Asking Big Fish for tweets and links is unproductive (and silly), you will get much more value by asking them to critique your work or validate your&nbsp;ideas.<\/p>\n<p>And if what you\u2019re doing is worth attention, they will tweet it and link to it anyways.<\/p>\n<h3>3. Small&nbsp;fish<\/h3>\n<p>These people don\u2019t have a big audience yet. Their websites are only starting to get traction and they are actively promoting themselves by contributing to niche communities, writing guest articles and participating in all sorts of events.<\/p>\n<p>They are your ideal outreach targets.<\/p>\n<h3>4. Spawn<\/h3>\n<p>They are just starting out in your industry and they will most likely reply to your outreach email even if it\u2019s 100% templated.<\/p>\n<p>But it doesn\u2019t really make much sense to reach out to them. They don\u2019t have any traffic to send your way, and a link from their website is hardly worth anything because it\u2019s so&nbsp;new.<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">TIP<\/div><div class=\"recommendation-content\">Ahrefs\u2019 \u201cDomain Rating\u201d metric helps you understand the \u201cpower\u201d of a website, based on its backlink profile. As a general rule, links from high-DR websites carry more weight than links from low-DR websites. <a href=\"\/blog\/ahrefs-seo-metrics\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-metrics\/\">Read more here.<\/a> <\/div><\/div>\n<p>As you have probably guessed, you should focus your outreach efforts on two groups: \u201cSmall fish\u201d and \u201cBig&nbsp;fish.\u201d<\/p>\n<p>And what follows is the process that Ahrefs\u2019 marketing team uses to reach out to these people and get replies like this&nbsp;one:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14018\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/00-the-best-outreach-ever.jpg\" alt width=\"691\" height=\"152\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/00-the-best-outreach-ever.jpg 691w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/00-the-best-outreach-ever-680x150.jpg 680w\" sizes=\"auto, (max-width: 691px) 100vw, 691px\"><\/p>\n<p>Prefer <a href=\"https:\/\/www.youtube.com\/watch?v=nAIWG8883uo\" target=\"_blank\" rel=\"noopener noreferrer\">video<\/a>? You got&nbsp;it.&nbsp;<\/p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-naiwg8883uo\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-naiwg8883uo\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/nAIWG8883uo?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/nAIWG8883uo?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe><\/p><\/div>\n<\/div>\n<\/div>\n<h2>1. Use the correct email address<\/h2>\n<p>This first tip may seem like a total no-brainer, but give me a chance to explain.<\/p>\n<p>Too many people rely on some automated tools to scrape (or sometimes even guess) their outreach prospects\u2019 email addresses instead of investing a bit of time to research a person manually and find his actual email.<\/p>\n<p>For example, my own email address is listed on <a href=\"https:\/\/ahrefs.com\/team\">our team page<\/a> for everyone to see: <strong>timsoulo@ahrefs.com<\/strong><\/p>\n<p>But some people prefer to send their emails to a non-existent <strong>tim@ahrefs.com<\/strong>, which are picked up by our <a href=\"https:\/\/en.wikipedia.org\/wiki\/Catch-all\">catchall<\/a>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14000\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/00-wrong-email-outreach.jpg\" alt width=\"900\" height=\"451\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/00-wrong-email-outreach.jpg 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/00-wrong-email-outreach-768x385.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/00-wrong-email-outreach-680x341.jpg 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>I ignore these emails in 99% of&nbsp;cases.<\/p>\n<p>The fact that a person didn\u2019t bother to find my real email tells me he\u2019s not that interested in getting in touch with me. So I\u2019m not interested in replying either.<\/p>\n<p>If you need a good process of finding email addresses, check out our recent article: <a href=\"https:\/\/ahrefs.com\/blog\/find-email-address\/\">\u201c8 Actionable Ways To Find Anyone\u2019s Email Address.\u201d<\/a><\/p>\n<h2>2. Think what\u2019s in it for&nbsp;them<\/h2>\n<p>You want a link, you want a tweet, you want to be featured in front of their audience. But what will THEY get out of&nbsp;it?<\/p>\n<p>If you don\u2019t provide value and only ask them to do something for you, your success rate is going to be extremely low.<\/p>\n<p>Here\u2019s how you can make your outreach about&nbsp;them:<\/p>\n<h3>Show them something new &amp; valuable<\/h3>\n<p>If you have something truly unique and outstanding, influencers might appreciate a heads&nbsp;up.<\/p>\n<p>And besides, people with large audience need a constant flow of awesome content to cater to their fans, so they will be grateful if you show them something of&nbsp;value.<\/p>\n<p>But let\u2019s face it, Sharks and Big Fish are super hard to impress. The stuff that seems unique and outstanding to you might easily be old-school for&nbsp;them.<\/p>\n<p>Research your topic well before contacting top people in your field and be realistic about the novelty and uniqueness of your offering.<\/p>\n<p>Once you define what makes your content unique, make sure to clearly articulate it in your email so you can&nbsp;pique their interest.<\/p>\n<p>Here\u2019s an example of my own outreach email:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14006\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/01-tim-outreach-email-example2.jpg\" alt width=\"900\" height=\"710\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/01-tim-outreach-email-example2.jpg 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/01-tim-outreach-email-example2-768x606.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/01-tim-outreach-email-example2-539x425.jpg 539w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>I didn\u2019t just say, \u201cCheck out my amazing research of guest blogging.\u201d I actually explained what I did there and shared a few quick takeaways from my article.<\/p>\n<p>This helps the recipient evaluate whether your content is worth checking out and reduces the chances you\u2019ll waste their time on an article they view as only \u201caverage.\u201d<\/p>\n<h3>Feature them<\/h3>\n<p>It\u2019s incredibly hard to resist checking out a piece of content when you know it talks about you. So why not use this to your advantage?<\/p>\n<blockquote class=\"big\"><div class=\"quote-content\"> Remember that a person\u2019s name is, to that person, the sweetest and most important sound in any language&nbsp;<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Dale Carnegie\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/Dale-Carnegie22.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Dale Carnegie<\/span> <span class=\"quote-author-job\"><\/span><\/div><\/div><\/blockquote>\n<p>If you see a way to feature a well-known person (or their business) in your article, do it and let them know about&nbsp;it.<\/p>\n<p>This can be anything really:<\/p>\n<ul>\n<li>A quote from their article, podcast or&nbsp;talk<\/li>\n<li>Some feedback about the things you\u2019ve learned from&nbsp;them<\/li>\n<li>A positive experience with their product, service or company<\/li>\n<\/ul>\n<p>If you make them look good, they\u2019ll want to tell their audience about&nbsp;it:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14023\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/00-great-outreach-email2.jpg\" alt width=\"900\" height=\"484\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/00-great-outreach-email2.jpg 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/00-great-outreach-email2-768x413.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/00-great-outreach-email2-680x366.jpg 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<h2>3. Only use your best&nbsp;work<\/h2>\n<p>We have 300+ articles on the&nbsp;Ahrefs Blog and most of them are very good, but we only do outreach for a handful of the very best ones (most of them are featured on <a href=\"https:\/\/ahrefs.com\/blog\/\">our blog homepage<\/a>).<\/p>\n<p>This aligns with the tip that I just shared above: \u201cShow them something new &amp;&nbsp;cool.\u201d<\/p>\n<p>You only have one chance to make a good first impression on the top people in your industry. Do you really want to blow it by sending them your \u201caverage\u201d article? I hope&nbsp;not.<\/p>\n<p>But the reality is, most people think every article they publish is a masterpiece. That\u2019s why influencers\u2019 mailboxes are flooded with content that\u2019s anything but special.<\/p>\n<p>So how do you make sure your outstanding article won\u2019t get buried in that pile of \u201caverage\u201d?<\/p>\n<h3>Provide social proof<\/h3>\n<p>Is there anything about your article that would prove you\u2019re not the only person who thinks it\u2019s&nbsp;cool?<\/p>\n<ul>\n<li>Did it generate 100+ comments?<\/li>\n<li>Did it get tons of upvotes on Reddit?<\/li>\n<li>Did someone famous tweet&nbsp;it?<\/li>\n<li>Did you get cited by authority website in your&nbsp;niche?<\/li>\n<\/ul>\n<p>Anything along these lines will make your outreach email stand out massively.<\/p>\n<p>Take a look at my example:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14039\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/022-tim-outreach-template.jpg\" alt width=\"900\" height=\"709\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/022-tim-outreach-template.jpg 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/022-tim-outreach-template-768x605.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/022-tim-outreach-template-539x425.jpg 539w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Try to get some initial traction with your article and then use it as your social proof when reaching out to people.<\/p>\n<h2>4. Re-think your outreach excuse<\/h2>\n<p>Here are the 3 most common excuses that I see people use for outreach:<\/p>\n<blockquote><p>You <strong>tweeted<\/strong> this post, and I wrote a similar one\u2026<\/p><\/blockquote>\n<blockquote><p>You <strong>published<\/strong> this post, and I wrote a similar one\u2026<\/p><\/blockquote>\n<blockquote><p>You <strong>linked<\/strong> to this post, and I wrote a similar one\u2026<\/p><\/blockquote>\n<p>Why would anyone want to check out a post that\u2019s similar to what they just&nbsp;read?<\/p>\n<p>\u201cSimilar article\u201d is a very poor excuse, and it shows you didn\u2019t study the person you\u2019re reaching out&nbsp;to.<\/p>\n<p>A decent excuse would look like&nbsp;this:<\/p>\n<blockquote><p>You tweeted this post, and I thought you\u2019d be interested in checking out a different opinion on that topic. In a nutshell it\u2019s all about <strong>XXX<\/strong> and you can read about it&nbsp;here\u2026<\/p><\/blockquote>\n<blockquote><p>You wrote this post, but you didn\u2019t mention one very important aspect. I\u2019m talking about <strong>XXX<\/strong> and I\u2019ve explained it in this article\u2026<\/p><\/blockquote>\n<blockquote><p>You linked to this post, and I thought I should show you a much better resource on that subject. It\u2019s better because <strong>XXX<\/strong>\u2026<\/p><\/blockquote>\n<p>I\u2019m pretty sure the difference is&nbsp;clear.<\/p>\n<p>But to come up with an excuse like that, you\u2019ll have to actually skim through the post they wrote\/linked to\/tweeted and figure out how your own article is different from&nbsp;it.<\/p>\n<p>Most people never bother to study their outreach prospects, and this is how they find themselves featured as bad outreach examples:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14011\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/guide-to-outreach.jpg\" alt width=\"900\" height=\"355\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/guide-to-outreach.jpg 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/guide-to-outreach-768x303.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/guide-to-outreach-680x268.jpg 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Reading every article before you reach out and figuring a proper excuse for outreach might sound like a ton of&nbsp;work.<\/p>\n<p>But that\u2019s only the case when your article isn\u2019t unique enough.<\/p>\n<p>Let me explain what I mean with an example.<\/p>\n<p>In <a href=\"https:\/\/ahrefs.com\/blog\/long-tail-keywords\/\">our recent article<\/a>, we called out SEO professionals for popularising a wrong definition for the term \u201clong tail keywords\u201d and shared the right&nbsp;one.<\/p>\n<p>Guess what kind of excuse we\u2019re using in our outreach template for that article?<\/p>\n<blockquote><p>Hey %First Name%,<\/p>\n<p>I noticed that you\u2019ve mentioned a concept of \u201clong tail keywords\u201d in your recent post about {post&nbsp;topic}.<\/p>\n<p>Here at Ahrefs we believe that the definition of the term \u201clong tail keywords\u201d in 2017 needs to be revisited. As well as the actual strategy of getting traffic from&nbsp;them.<\/p>\n<p>Please check out our recent post for more details: https:\/\/ahrefs.com\/blog\/long-tail-keywords\/<\/p>\n<p>Given that you have a lot of experience in the SEO field, it would be interesting to know what you think about&nbsp;it.<\/p>\n<p>Thanks in advance!<\/p><\/blockquote>\n<p>In other words, if your content is offering something really unique, it won\u2019t be too hard to craft a good outreach excuse.<\/p>\n<h2>5. Throw away your outreach templates<\/h2>\n<p>As you can probably tell by now, there\u2019s no way to scale your outreach while maintaining the quality.<\/p>\n<p>It\u2019s too easy for your recipients to see when your email is automated and therefore ignore it.<\/p>\n<p>I have no hard feelings when I throw automated outreach emails into the trash can. I know hundreds of other people have received the exact same email and most of them didn\u2019t bother to&nbsp;reply.<\/p>\n<p>Don\u2019t get me wrong, I\u2019m not advocating against templates\u2014there\u2019s no way to email 100+ people about the same thing and write your email from scratch every&nbsp;time.<\/p>\n<p>I\u2019m only trying to say you should spend more time crafting a template that doesn\u2019t look like one and leave some room for personalization.<\/p>\n<p>Here are a few tips to consider:<\/p>\n<h3>Don\u2019t use generic subject lines<\/h3>\n<p>Let\u2019s go back to the subject of the email I shared above.<\/p>\n<blockquote><p><strong>Subject:<\/strong> Hi Tim, Compliment on one of your&nbsp;posts<\/p><\/blockquote>\n<p>Doesn\u2019t this look sleazy right off the bat? I didn\u2019t open the email yet, but I\u2019m already sceptical.<\/p>\n<p>My favourite approach to email subjects is to keep them short and not too obvious.<\/p>\n<p>Example:<\/p>\n<blockquote><p><strong>Subject:<\/strong> ahrefs link building advice<\/p><\/blockquote>\n<p>You can clearly tell that this subject has something to do with link building and Ahrefs.<\/p>\n<p>But what exactly?<\/p>\n<ul>\n<li>Is there some problem with their backlink profile?<\/li>\n<li>Am I offering them some link building advice?<\/li>\n<li>Am I asking them for link building advice?<\/li>\n<\/ul>\n<p>You\u2019ll never know until you open the email and learn that I am asking&nbsp;you to check out our amazing <a href=\"https:\/\/ahrefs.com\/blog\/link-building\/\">Noob-Friendly Guide To Link Building<\/a>.<\/p>\n<h3>Avoid patterns<\/h3>\n<p>When people use outreach automation software, they often follow an easy-to-distinguish pattern.<\/p>\n<p>It usually goes like&nbsp;this:<\/p>\n<blockquote><p>Hey <strong>%First_Name%<\/strong>,<\/p>\n<p>I just came across your article: <strong>%URL_of_their_article%<\/strong><\/p>\n<p>It\u2019s an amazing piece of content and I learned a lot from&nbsp;it.<\/p>\n<p>I noticed that you linked to this post: <strong>%URL_where_they_link_to%<\/strong><\/p>\n<p>It\u2019s a great post, but I wrote an even better article on that same&nbsp;topic.<\/p>\n<p>Check it out here: <strong>%URL_of_my_article%<\/strong><\/p>\n<p>I hope you can add a link to my post in your article or at least tweet&nbsp;it.<\/p>\n<p>Thanks!<\/p><\/blockquote>\n<p>Whenever I see an email structured in a similar manner, I realize that there\u2019s some automation in place, which gives me the moral right to ignore it.<\/p>\n<p>Here\u2019s an example of a template we use at Ahrefs:<\/p>\n<blockquote><p>Hey <strong>%First_Name%<\/strong>,<\/p>\n<p>I just stumbled upon your article about <strong>{what their article is&nbsp;about}<\/strong><\/p>\n<p><strong>{Try to say something smart about their article: feedback, compliments, jokes, etc}<\/strong><\/p>\n<p>I figured you might be interested in checking out our (Ahrefs) \u201cNoob Guide\u201d to link building:<\/p>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/link-building\/\">https:\/\/ahrefs.com\/blog\/link-building\/<\/a><\/p>\n<p>Obviously you\u2019re not a noob, and it is unlikely that you\u2019ll find anything groundbreaking there.<\/p>\n<p>But I\u2019m pretty sure that you get some \u201cnoob\u201d questions about link building now and then, so perhaps you\u2019ll find our guide good enough to share it with these people, instead of trying to explain everything on your&nbsp;own.<\/p>\n<p>In this guide we have featured all the major link building strategies and even did an industry survey to figure out which were the most popular and most effective ones.<\/p>\n<p>Oh, and if you think our guide is lacking something - we\u2019ll be happy to revise it.<\/p>\n<p>So yeah, looking forward to your feedback.<\/p>\n<p>And thanks in advance!<\/p>\n<p>-Tim<\/p><\/blockquote>\n<p>That is still a template, but it leaves room for a lot of personalization and it doesn\u2019t follow any obvious pattern.<\/p>\n<p>Other than this&nbsp;one:<\/p>\n<ol>\n<li>Mention which article of theirs made you reach&nbsp;out.<\/li>\n<li>Give feedback about that article (if&nbsp;any).<\/li>\n<li>Plug your own article.<\/li>\n<li>Explain what makes your article unique and why they should care to check it&nbsp;out.<\/li>\n<li>Ask for feedback.<\/li>\n<\/ol>\n<p>If you follow this pattern, you will create a unique outreach template for every new piece of content.<\/p>\n<p>And if you ask me, I wouldn\u2019t dare to delete an outreach email like this&nbsp;one<\/p>\n<h3>Quit stupid flattery<\/h3>\n<p>Everyone loves to be praised, right? That is why every outreach template that you\u2019ll find will start with a few words of praise.<\/p>\n<p>And it\u2019s usually ugly as&nbsp;hell:<\/p>\n<blockquote><p>I just read your article and it is very&nbsp;cool.<\/p><\/blockquote>\n<blockquote><p>I\u2019m a long-time reader of your blog and I think your content is totally amazing.<\/p><\/blockquote>\n<blockquote><p>Thanks for posting your outstanding article about %topic%, I\u2019ve learned a lot from&nbsp;it.<\/p><\/blockquote>\n<p>You should never use this kind of templated flattery in your outreach emails.<\/p>\n<p>Either say something meaningful, or don\u2019t say anything.<\/p>\n<p>Here are some good examples:<\/p>\n<blockquote><p>I loved your advice on doing <strong>XXX<\/strong>. I\u2019m totally going to implement it this&nbsp;month.<\/p><\/blockquote>\n<blockquote><p>Your story of <strong>XXX<\/strong> is totally inspiring. I\u2019ve just shared it with couple of my friends.<\/p><\/blockquote>\n<blockquote><p>Your take on <strong>XXX<\/strong> totally rocks! I never thought of it this&nbsp;way!<\/p><\/blockquote>\n<p>That \u201cXXX\u201d part was highlighted for a reason. By adding context, you show them that your flattery is not templated, but you actually took time to study their&nbsp;work.<\/p>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/author\/nick-churick\/\">Nick Churick<\/a> is pretty good at&nbsp;that:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14037\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/00-nick-outreach-flattery.jpg\" alt width=\"900\" height=\"177\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/00-nick-outreach-flattery.jpg 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/00-nick-outreach-flattery-768x151.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/00-nick-outreach-flattery-680x134.jpg 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<h2>6. Show them you know&nbsp;them<\/h2>\n<p>If you take time to dig a little to learn more about the person you\u2019re reaching out to, your chances&nbsp;of getting a&nbsp;response from them will go through the&nbsp;roof.<\/p>\n<p>I mean, if you cared to spend your time learning about me and you showed it in your outreach email, I\u2019d feel like a total ass if I didn\u2019t reply.<\/p>\n<p>Look again at the email example I shared earlier:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14016\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/02-outreach-personalization.jpg\" alt width=\"900\" height=\"774\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/02-outreach-personalization.jpg 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/02-outreach-personalization-768x660.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/02-outreach-personalization-494x425.jpg 494w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>I knew that Jimmy was a fan of epic guides, because he recently published an \u201c<a href=\"https:\/\/www.getvero.com\/resources\/guides\/email-marketing-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">epic guide to email marketing<\/a>.\u201d And this allowed me to send him a personalized outreach email.<\/p>\n<h2>7. Timing is your friend<\/h2>\n<p>Just because someone wrote an article about something a few years ago, it doesn\u2019t mean they still care about it&nbsp;today.<\/p>\n<p>And there\u2019s almost no chance you can get them to update that old article and link to&nbsp;you.<\/p>\n<p>But the opposite is also&nbsp;true.<\/p>\n<p>If the article was published just yesterday, its author is an easy outreach target.<\/p>\n<p>Here\u2019s a screenshot that shows how Brian Dean updated his newly published article with 22 more tools, shortly after it was posted to Inbound.org:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9430\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2016\/01\/seo-tools-backlinko.png\" alt=\"seo tools backlinko\" width=\"700\" height=\"388\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2016\/01\/seo-tools-backlinko.png 700w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2016\/01\/seo-tools-backlinko-680x377.png 680w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\"><\/p>\n<p>That\u2019s because he got a ton of outreach emails with tool suggestions immediately after publishing his article.<\/p>\n<p>Do you think you can make him add your tool to the list if you email him&nbsp;now?<\/p>\n<p>The chances are very&nbsp;slim.<\/p>\n<p>He has already moved on to something else and won\u2019t get back to that article anytime soon.<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">PRO TIP<\/div><div class=\"recommendation-content\"> Use <a href=\"https:\/\/ahrefs.com\/alerts\">Ahrefs Alerts<\/a> to track when people publish articles on your topic (or link to your competitors) and reach out immediately.&nbsp;<\/div><\/div>\n<h2>8. Ask wisely<\/h2>\n<p>Asking for favours is an art. But most people never give it a second thought and act as if everyone owes them something.<\/p>\n<p>Here are a couple of rules we follow at Ahrefs when reaching out to people:<\/p>\n<h3>Don\u2019t ask for tweets<\/h3>\n<p>It\u2019s obvious, that you\u2019re reaching out because you want some exposure for your piece. You know it and your recipient knows it&nbsp;too.<\/p>\n<p>But as soon as you ask for it directly, two things happen:<\/p>\n<ol>\n<li>Your email is no longer about giving value to them. It\u2019s about asking for a favour to&nbsp;you.<\/li>\n<li>If they don\u2019t want to tweet your article, you\u2019re putting them in a difficult situation.<\/li>\n<\/ol>\n<p>I hate to tell people, \u201cNo, I won\u2019t tweet your article.\u201d I\u2019d rather not reply their email at&nbsp;all.<\/p>\n<p>But if I like your content, I will tweet it, even if you didn\u2019t ask me&nbsp;to:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14042\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/00-asking-for-tweets-in-outreach.jpg\" alt width=\"900\" height=\"697\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/00-asking-for-tweets-in-outreach.jpg 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/00-asking-for-tweets-in-outreach-768x595.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/00-asking-for-tweets-in-outreach-549x425.jpg 549w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<h3>Ask for&nbsp;links<\/h3>\n<p>Unlike with tweets, people do require a soft nudge if you want them to link to&nbsp;you.<\/p>\n<p>But you have to make sure you\u2019re giving them an easy way out, in case they don\u2019t want to do&nbsp;it.<\/p>\n<p>Just frame your request like&nbsp;this:<\/p>\n<blockquote><p>Let me know what you think about the post. Maybe it\u2019s worth mentioning in your article (or in future ones)?<\/p><\/blockquote>\n<blockquote><p>Would love to know your opinion on that article. And if you\u2019ll find it useful, please consider linking to it from that post of yours, or perhaps mentioning it in your future writing.<\/p><\/blockquote>\n<p>You\u2019re still clearly asking for a link, but you\u2019re making your request easy to ignore, if a person doesn\u2019t want to do&nbsp;it.<\/p>\n<h2>9. Follow up,&nbsp;once<\/h2>\n<p>Quite often people don\u2019t respond, not because they don\u2019t want to but because they forgot to.<\/p>\n<p>This can be solved with a short polite follow up:<\/p>\n<blockquote><p>Hey %First_Name%,<\/p>\n<p>Just a quick follow up in case you\u2019ve missed my&nbsp;email.<\/p>\n<p>If you\u2019re short on time right now - no worries. I won\u2019t bug you about it&nbsp;again.<\/p>\n<p>Thanks.<\/p>\n<p>-Tim<\/p><\/blockquote>\n<p>That\u2019s it.<\/p>\n<p>Please don\u2019t send more follow ups.<\/p>\n<p>Seriously:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14043\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/05-bad-outreach-excuse.jpg\" alt width=\"900\" height=\"720\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/05-bad-outreach-excuse.jpg 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/05-bad-outreach-excuse-768x614.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/05-bad-outreach-excuse-531x425.jpg 531w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14044\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/06-outreach-automation.jpg\" alt width=\"900\" height=\"474\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/06-outreach-automation.jpg 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/06-outreach-automation-768x404.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/06-outreach-automation-680x358.jpg 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14045\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/07-follow-up.jpg\" alt width=\"900\" height=\"278\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/07-follow-up.jpg 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/07-follow-up-768x237.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/07-follow-up-680x210.jpg 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14046\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/08-follow-up.jpg\" alt width=\"900\" height=\"342\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/08-follow-up.jpg 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/08-follow-up-768x292.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/08-follow-up-680x258.jpg 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14047\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/09-promote-you.jpg\" alt width=\"900\" height=\"694\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/09-promote-you.jpg 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/09-promote-you-768x592.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/01\/09-promote-you-551x425.jpg 551w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Don\u2019t be that&nbsp;guy.<\/p>\n<h2>Level up your outreach game<\/h2>\n<p>I sincerely hope this article makes you reconsider your outreach strategies.<\/p>\n<p>Don\u2019t shoot yourself in the foot. Be genuine and provide real value to the person you\u2019re reaching out&nbsp;to.<\/p>\n<p>There\u2019s a human like you on the other side of the screen. Always remember that.<\/p>\n<p>And should you get a bad outreach email in your inbox, just reply to them with a link to this&nbsp;post&nbsp;\ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WARNING: This article will drastically improve your outreach skills. The profession of an \u201conline marketer\u201d requires us to do lot of so-called \u201coutreach.\u201d We reach out to let others know about our content, ask for a backlink or simply make<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":81,"featured_media":13713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[76],"tags":[],"coauthors":[338],"class_list":["post-9425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-link-building","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Just Deleted Your Outreach Email. And NO, I Don\u2019t Feel Sorry.<\/title>\n<meta name=\"description\" content=\"Here&#039;s how you SHOULD be sending outreach emails to pick up links and shares from bloggers. Hint: it has something to do with templates...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/outreach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I Just Deleted Your Outreach Email Without Reading. And NO, I Don\u2019t Feel Sorry\" \/>\n<meta property=\"og:description\" content=\"Here&#039;s how you SHOULD be sending outreach emails to pick up links and shares from bloggers. Hint: it has something to do with templates...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/outreach\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:author\" content=\"timsoulo\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-24T03:45:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-06T10:33:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2016\/01\/outreach-FB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"952\" \/>\n\t<meta property=\"og:image:height\" content=\"498\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tim Soulo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"I Just Deleted Your Outreach Email Without Reading. 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