{"id":40541,"date":"2020-11-09T18:35:41","date_gmt":"2020-11-09T23:35:41","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=40541"},"modified":"2022-02-02T01:52:19","modified_gmt":"2022-02-02T06:52:19","slug":"link-opportunities","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/link-opportunities\/","title":{"rendered":"New: Get internal linking suggestions with Link Opportunities"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><\/span><\/p><div class=\"intro-txt\">The new kid on the block in Site Audit<span style=\"font-weight: 400;\"> is a really exciting one: Link Opportunities.<\/span><\/div>\n<p><span style=\"font-weight: 400;\">What this tool does is tell you exactly where to add internal links to help rank your pages higher in Google.<\/span><\/p>\n<p>Why care?<\/p>\n<p><span style=\"font-weight: 400;\">Well, internal links help users and bots navigate your website better. They can also help to boost relevance and page-level authority, which can in turn help to boost your overall rankings.&nbsp;<\/span><\/p>\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-hwbbqj0a2u4\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-hwbbqj0a2u4\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/HWBBqJ0a2U4?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/HWBBqJ0a2U4?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n<h2><span style=\"font-weight: 400;\">How does the tool&nbsp;work?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To find opportunities, we look at the top 10 keywords that each page on your site is ranking for. Then we look for mentions of these terms on crawled pages \u2013 and there\u2019s your internal link opportunity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, we won\u2019t suggest a link if one already exists between the&nbsp;pages.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So instead of you having to search for internal linking opportunities, which requires a huge deal of time and effort and can honestly be a huge pain\u2026we do all the work and show them to you, all within a single tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example to get you started.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First up, you\u2019ll need to run a new crawl on your website in <\/span><a href=\"https:\/\/app.ahrefs.com\/site-audit\"><span style=\"font-weight: 400;\">Site Audit<\/span><\/a><span style=\"font-weight: 400;\">. After the crawl is complete, head over to the Link Opportunities tool.&nbsp;<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-138527\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/11\/Internal_link_opportunities_\u2014_Wordcount.jpg\" alt width=\"380\" height=\"286\"><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll see something like&nbsp;this.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-40545\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/11\/2.png\" alt width=\"1600\" height=\"951\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/11\/2.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/11\/2-680x404.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/11\/2-768x456.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/11\/2-1536x913.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p><span style=\"font-weight: 400;\">Important columns to&nbsp;note:<\/span><\/p>\n<blockquote><p><b>Source page<\/b><span style=\"font-weight: 400;\">: the page we recommend you link&nbsp;FROM;<\/span><\/p>\n<p><b>Keyword<\/b><span style=\"font-weight: 400;\">: the keyword that\u2019s mentioned on the source page, which is also the keyword the target page is ranking for;<\/span><\/p>\n<p><b>Target page<\/b><span style=\"font-weight: 400;\">: the page we recommend you link&nbsp;TO;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, the <\/span><b>keyword context<\/b><span style=\"font-weight: 400;\"> column shows you where the keyword appears on the source page.<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For example, in the report above, we might want to add a link from the source to the target using \u201cfive spice powder\u201d as the anchor text.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By doing this, we\u2019re giving the authority and relevance of the target page a&nbsp;boost.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now let\u2019s imagine that our mapo tofu recipe page could use a boost in rankings.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019d add a filter for \u201ctarget page = mapo tofu recipe URL\u201d, which limits results to show us the link opportunities for that&nbsp;page.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-40546\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/11\/3.png\" alt width=\"1600\" height=\"930\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/11\/3.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/11\/3-680x395.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/11\/3-768x446.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/11\/3-1536x893.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p><span style=\"font-weight: 400;\">Then we\u2019ll look at the Keyword Context column, which gives us an idea of how and why mapo tofu is being mentioned.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-40547\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/11\/4.png\" alt width=\"1292\" height=\"1318\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/11\/4.png 1292w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/11\/4-417x425.png 417w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/11\/4-768x783.png 768w\" sizes=\"auto, (max-width: 1292px) 100vw, 1292px\"><\/p>\n<p><span style=\"font-weight: 400;\">And where it makes sense to, we\u2019d add a link on these Source Pages to our mapo tofu recipe page, using anchor text like \u201cmapo tofu\u201d, \u201cmapo tofu recipe\u201d, \u201cbest mapo tofu\u201d\u2026you get the&nbsp;idea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So this is a really quick way to find internal link opportunities for important pages. But there are other ways to use this report.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more ideas and use cases, open that \u201cHow to use\u201d guide next to the tool&nbsp;name.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-40548\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/11\/5.png\" alt width=\"512\" height=\"168\"><\/p>\n<p><span style=\"font-weight: 400;\">Go try it out&nbsp;now!&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What this tool does is tell you exactly where to add internal links to help rank your pages higher in Google. Why care? Well, internal links help users and bots navigate your website better. They can also help to boost<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":136,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[333],"tags":[],"coauthors":[345],"class_list":["post-40541","post","type-post","status-publish","format-standard","hentry","category-product-blog","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New: Get internal linking suggestions with Link Opportunities<\/title>\n<meta name=\"description\" content=\"What this tool does is tell you exactly where to add internal links to help rank your pages higher in Google. Why care? Well, internal links help users\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/link-opportunities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New: Get internal linking suggestions with Link Opportunities\" \/>\n<meta property=\"og:description\" content=\"What this tool does is tell you exactly where to add internal links to help rank your pages higher in Google. Why care? 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