{"id":40447,"date":"2020-10-29T20:34:38","date_gmt":"2020-10-30T01:34:38","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=40447"},"modified":"2023-05-15T03:03:13","modified_gmt":"2023-05-15T08:03:13","slug":"voice-search","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/voice-search\/","title":{"rendered":"Voice Search: A No-Nonsense Guide"},"content":{"rendered":"<div class=\"intro-txt\">More people than ever are searching by voice. So it\u2019s no surprise that the question on everyone\u2019s lips is: \u2018Hey Google, how do I optimize for voice search?\u2019<\/div>\n<p>It\u2019s a fair question, but is it even possible?<\/p>\n<p>In this post, you\u2019ll learn:<\/p>\n<ul>\n<li><a href=\"#what-is-voice-search\">What is voice search?<\/a><\/li>\n<li><a href=\"#voice-search-adoption\">How widely used is voice search?<\/a><\/li>\n<li><a href=\"#voice-search-facts\">Things to know about voice search<\/a><\/li>\n<li><a href=\"#voice-search-optimization\">How to optimize for voice search<\/a><\/li>\n<li><a href=\"#should-you-optimize\">Should you optimize for voice search?<\/a><\/li>\n<\/ul>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What is voice search?\" data-section=\"what-is-voice-search\"> \n<h2>What is voice search?<\/h2>\n<\/div><\/div>\n<p>Voice search is where someone uses their voice to interact with a <a href=\"https:\/\/ahrefs.com\/blog\/alternative-search-engines\/\">search engine<\/a>&nbsp;rather than searching by&nbsp;text.&nbsp;<\/p>\n<p>That might sound obvious, but the important part is the bit about interacting with a search engine. \u201cHey Google, turn on the lights\u201d is not an example of voice search because it isn\u2019t a search. You\u2019re merely issuing a voice command to a \u2018smart\u2019 assistant. It\u2019s the same story if you ask Google to phone a friend from your phonebook. You\u2019re not searching the&nbsp;web.&nbsp;<\/p>\n<p>On the other hand, \u201cHey Google, where\u2019s the nearest ATM?\u201d is an example of voice search because you\u2019re asking Google, a search engine, to scour the web for an answer.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How widely used is voice search?\" data-section=\"voice-search-adoption\"> \n<h2>How widely used is voice search?<\/h2>\n<\/div><\/div>\n<p>Google <a href=\"https:\/\/www.blog.google\/products\/search\/omg-mobile-voice-survey-reveals-teens\/\" target=\"_blank\" rel=\"noopener noreferrer\">states<\/a>&nbsp;that 41% of adults and 55% of teens use voice search daily. And according to a recent Microsoft <a href=\"https:\/\/advertiseonbing-blob.azureedge.net\/blob\/bingads\/media\/insight\/whitepapers\/2019\/04%20apr\/voice-report\/bingads_2019_voicereport.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">survey<\/a>, these are the most common ways people use digital assistants:<\/p>\n<ul>\n<li>\n<strong>68%<\/strong>&nbsp;search for quick&nbsp;facts.<\/li>\n<li>\n<strong>65% <\/strong>search for directions.<\/li>\n<li>\n<strong>47%<\/strong>&nbsp;search for businesses.<\/li>\n<li>\n<strong>44%<\/strong>&nbsp;research products or services.<\/li>\n<\/ul>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Three things to know about voice search\" data-section=\"voice-search-facts\"> \n<h2>Three things to know about voice search<\/h2>\n<\/div><\/div>\n<p>Before we talk about how and if you should optimize for voice search, there are a few things to keep in&nbsp;mind:<\/p>\n<ol>\n<li><a href=\"#varying-answers\">Google\u2019s answer varies between devices<\/a><\/li>\n<li><a href=\"#featured-snippet-answer\">Google often answers questions with the featured snippet<\/a><\/li>\n<li><a href=\"#top-ranking-answer\">Google usually pulls answers from top-ranking pages<\/a><\/li>\n<\/ol>\n<h3 id=\"varying-answers\">1. Google\u2019s answer varies between devices<\/h3>\n<p>Ask Google how to make pizza dough on your phone, and the response is quite&nbsp;basic.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1407\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/01-voice-search.png\" class=\"wp-image-40444\" alt=\"01 voice search\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/01-voice-search.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/01-voice-search-272x425.png 272w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/01-voice-search-768x1201.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>But if you ask the same thing on Google Home, it picks a recipe for&nbsp;you.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"978\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/02-voice-search.png\" class=\"wp-image-40419\" alt=\"02 voice search\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/02-voice-search.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/02-voice-search-391x425.png 391w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/02-voice-search-768x835.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<h3 id=\"featured-snippet-answer\">2. Google often answers questions with the featured snippet<\/h3>\n<p>According to <a href=\"https:\/\/backlinko.com\/voice-search-seo-study\" target=\"_blank\" rel=\"noopener noreferrer\">this analysis<\/a>&nbsp;of 10,000 Google Home&nbsp;search results, 40.7% of voice search answers come from the featured snippet.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1405\" height=\"521\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/1-voice-search-results-featured-snippet.png\" class=\"wp-image-40431\" alt=\"1 voice search results featured snippet\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/1-voice-search-results-featured-snippet.png 1405w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/1-voice-search-results-featured-snippet-680x252.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/1-voice-search-results-featured-snippet-768x285.png 768w\" sizes=\"auto, (max-width: 1405px) 100vw, 1405px\"><\/p>\n<h3 id=\"top-ranking-answer\">3. Google usually pulls answers from top-ranking pages<\/h3>\n<p>Even when Google doesn\u2019t pull the answer from the featured snippet, it still usually comes from one of the top-ranking results. In fact, almost 91% of voice search results come from the top five&nbsp;pages.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1405\" height=\"1118\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/2-voice-search-rankings.png\" class=\"wp-image-40417\" alt=\"2 voice search rankings\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/2-voice-search-rankings.png 1405w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/2-voice-search-rankings-534x425.png 534w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/2-voice-search-rankings-768x611.png 768w\" sizes=\"auto, (max-width: 1405px) 100vw, 1405px\"><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to optimize for voice search\" data-section=\"voice-search-optimization\"> \n<h2>How to optimize for voice search<\/h2>\n<\/div><\/div>\n<p>Right now, there\u2019s no way to see how many people search for a specific keyword by voice. Google doesn\u2019t give us this data, and it isn\u2019t in any third-party <a href=\"https:\/\/ahrefs.com\/blog\/free-keyword-research-tools\/\">keyword research tools<\/a>. But what we do know is that voice search technology is still quite primitive and that we\u2019re mostly limited to using voice search for simple questions, like:<\/p>\n<ul>\n<li>When was running invented?<\/li>\n<li>How far away is the&nbsp;gym?<\/li>\n<li>How much protein powder is too&nbsp;much?<\/li>\n<li>Where can I buy swimming goggles?<\/li>\n<li>What\u2019s the number for LA Fitness of 79th&nbsp;St?<\/li>\n<\/ul>\n<p>For that reason, voice search SEO is mostly about&nbsp;finding, answering, and optimizing for relevant questions that people might be asking.<\/p>\n<p>Let\u2019s run through how you might do&nbsp;that.<\/p>\n<ol>\n<li><a href=\"#gmb\">Get a Google My Business profile<\/a><\/li>\n<li><a href=\"#find-questions\">Find the questions people are asking<\/a><\/li>\n<li><a href=\"#find-place-to-answer\">Decide if and where to provide answers<\/a><\/li>\n<li><a href=\"#answer-question\">Answer the question<\/a><\/li>\n<li><a href=\"#pagespeed\">Make sure the page loads&nbsp;fast<\/a><\/li>\n<li><a href=\"#backlinks\">Get more high-quality backlinks<\/a><\/li>\n<li><a href=\"#add-schema\">Add schema markup<\/a><\/li>\n<\/ol>\n<h3 id=\"gmb\">1. Get a Google My Business profile<\/h3>\n<p>People are likely asking questions directly related to your business, and the best way to optimize for those is with a free <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google My Business<\/a>&nbsp;(GMB) profile. Why? Because Google usually pulls answers about your business from here if it\u2019s&nbsp;there.<\/p>\n<p>For example, say that I wanted to book an appointment with my local salon. If I ask Google for the number, it comes from their GMB profile.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/google-voice-search-phone.gif\" class=\"wp-image-40420\" alt=\"google voice search phone\" width=\"50%\"><\/p>\n<p>If I ask for directions on the day of my appointment, they also come from&nbsp;GMB.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/google-voice-search-phone-2.gif\" class=\"wp-image-40428\" alt=\"google voice search phone 2\" width=\"50%\"><\/p>\n<p>But GMB is important for more than just searches directly related to your business. It\u2019s equally, if not more important, for other types of local searches. For example, if I ask Google Home to find the best local Italian restaurant, it reads out suggestions based on GMB profiles.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1067\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/03-voice-search.png\" class=\"wp-image-40436\" alt=\"03 voice search\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/03-voice-search.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/03-voice-search-358x425.png 358w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/03-voice-search-768x911.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>But it\u2019s not just about having a profile; you also need to work to earn reviews and optimize your listing. And an important part of that is keeping things up to&nbsp;date.&nbsp;<\/p>\n<p>Let me drill home just how important this is with a true&nbsp;story\u2026<\/p>\n<p>Last year, I asked Google for directions to a dental office. Roughly ten minutes from the end of my journey, I realized Google was taking me to their old location because they never updated their GMB address after moving. I almost missed my appointment.<\/p>\n<h3 id=\"find-questions\">2. Find the questions people are asking<\/h3>\n<p>Beyond Google My Business, voice search optimization is mostly about creating and optimizing content for relevant questions that people are asking. And there are a few ways you can find&nbsp;these.<\/p>\n<h4>Find questions you already rank&nbsp;for<\/h4>\n<p>If your site is already ranking high for popular questions, these are low-hanging opportunities for voice search optimization. Why? Because Google pulls most voice search answers from one of the top-ranking pages.&nbsp;<\/p>\n<p>Here\u2019s how to find&nbsp;these:<\/p>\n<p><em><a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>&nbsp;&gt; enter your domain &gt; Organic Keywords &gt; filter top 5 rankings &gt; filter for keywords that include words like \u201cwho,\u201d \u201cwhat,\u201d \u201cwhen,\u201d \u201cwhere,\u201d \u201cwhy,\u201d \u201chow,\u201d etc.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"721\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/3-questions-you-rank-for.png\" class=\"wp-image-40425\" alt=\"3 questions you rank for\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/3-questions-you-rank-for.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/3-questions-you-rank-for-680x306.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/3-questions-you-rank-for-768x346.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/3-questions-you-rank-for-1536x692.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<h4>Find questions that competitors rank&nbsp;for<\/h4>\n<p>If you\u2019re already ranking for questions, it\u2019s probably because you\u2019ve already answered, or at least partly answered those questions somewhere on your site. But if competitors are ranking for questions that you don\u2019t rank for, then it\u2019s probably because they\u2019ve answered questions you haven\u2019t.&nbsp;<\/p>\n<p>To find these, paste a few competing domains into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-gap\">Content Gap tool<\/a>, then&nbsp;your domain into the \u201cBut the target doesn\u2019t rank for\u2026\u201d part at the bottom.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"836\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/4-questions-competitors-rank-for.png\" class=\"wp-image-40438\" alt=\"4 questions competitors rank for\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/4-questions-competitors-rank-for.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/4-questions-competitors-rank-for-680x355.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/4-questions-competitors-rank-for-768x401.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/4-questions-competitors-rank-for-1536x803.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>You should see keywords where competing domains rank, but you don\u2019t. You can then filter for question-type keywords that include words like \u201cwho,\u201d \u201cwhat,\u201d \u201cwhy,\u201d \u201chow,\u201d etc.&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1070\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/5-content-gap.jpg\" class=\"wp-image-40418\" alt=\"5 content gap\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/5-content-gap.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/5-content-gap-636x425.jpg 636w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/5-content-gap-768x514.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/5-content-gap-1536x1027.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<h4>Find other questions<\/h4>\n<p>There will always be questions that neither you nor your competitors rank for, and you can find these in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>. Just type in a few \u2018seed\u2019 keywords related to your site\u2019s topic, then go to the <strong>Questions<\/strong>&nbsp;report.&nbsp;<\/p>\n<p>For example, our site is about SEO, so we\u2019ll use \u201cSEO,\u201d \u201clink building,\u201d and \u201ckeyword research\u201d as seed keywords.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"866\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/6-keyword-explorer.png\" class=\"wp-image-40424\" alt=\"6 keyword explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/6-keyword-explorer.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/6-keyword-explorer-680x368.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/6-keyword-explorer-768x416.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/6-keyword-explorer-1536x831.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<h3 id=\"find-place-to-answer\">3. Decide if and where to provide answers<\/h3>\n<p>Now that you\u2019ve found some relevant and popular questions that people ask Google, you need to find a place to answer them. After all, Google can\u2019t read out an answer from your site if it isn\u2019t&nbsp;there.<\/p>\n<p>Here\u2019s the basic process:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1078\" height=\"806\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/08-voice-search.png\" class=\"wp-image-40445\" alt=\"08 voice search\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/08-voice-search.png 1078w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/08-voice-search-568x425.png 568w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/08-voice-search-768x574.png 768w\" sizes=\"auto, (max-width: 1078px) 100vw, 1078px\"><\/p>\n<p>Given that you probably found plenty of potential questions to answer in the previous step, it\u2019s worth starting with those you already rank for. You can then move onto keywords that competitors rank for, and finally, other keywords.<\/p>\n<p>Let\u2019s go through the process in a bit more detail.<\/p>\n<h4>Have you already answered the question?<\/h4>\n<p>If you\u2019re already ranking for a question, then chances are you\u2019ve already answered it on the ranking page. That\u2019s why we rank (in the featured snippet) for the question \u201chow to start affiliate marketing.\u201d Our <a href=\"https:\/\/ahrefs.com\/blog\/affiliate-marketing\/\">affiliate marketing<\/a>&nbsp;guide answers it with a shortlist of&nbsp;steps.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"826\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/7-answer-on-page.png\" class=\"wp-image-40446\" alt=\"7 answer on page\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/7-answer-on-page.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/7-answer-on-page-680x351.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/7-answer-on-page-768x396.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/7-answer-on-page-1536x793.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>And it answers the question \u201cwhat is affiliate marketing\u201d with a short definition:&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"295\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/8-answer-on-page-2.png\" class=\"wp-image-40426\" alt=\"8 answer on page 2\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/8-answer-on-page-2.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/8-answer-on-page-2-680x125.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/8-answer-on-page-2-768x142.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/8-answer-on-page-2-1536x283.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>If this is the case for your question, check the optimization advice in <a href=\"#answer-question\">the next step<\/a>. <\/p>\n<h4>Can you add the answer to an existing page?<\/h4>\n<p>If you haven\u2019t answered the question already, you\u2019ll first want to consider whether it makes sense to answer it on an existing page.&nbsp;<\/p>\n<p>For example, we don\u2019t rank for the question \u201cwhat is guest blogging\u201d because we haven\u2019t answered it in any relevant blog posts. However, as we already have a post about <a href=\"https:\/\/ahrefs.com\/blog\/guest-blogging\/\">guest blogging<\/a>, it\u2019d make sense to add the answer there.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1098\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/9-answer-not-on-page.jpg\" class=\"wp-image-40422\" alt=\"9 answer not on page\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/9-answer-not-on-page.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/9-answer-not-on-page-619x425.jpg 619w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/9-answer-not-on-page-768x527.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/9-answer-not-on-page-1536x1054.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Just know that even if people are searching for a question, potentially by voice, it won\u2019t always make sense to answer it.<\/p>\n<p>For example, take a question like \u201chow to find all email accounts in my&nbsp;name.\u201d&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1312\" height=\"952\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/10-bad-question.png\" class=\"wp-image-40432\" alt=\"10 bad question\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/10-bad-question.png 1312w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/10-bad-question-586x425.png 586w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/10-bad-question-768x557.png 768w\" sizes=\"auto, (max-width: 1312px) 100vw, 1312px\"><\/p>\n<p>Despite&nbsp;being a popular question, it wouldn\u2019t make sense for us to answer it in our post about <a href=\"https:\/\/ahrefs.com\/blog\/find-email-address\/\">finding email addresses<\/a>&nbsp;because it\u2019s unrelated. Trying to shoehorn the answer in there will just confuse and alienate the rest of our visitors.<\/p>\n<p>If you\u2019re unsure whether an answer to a question fits on a page, check its \u201cParent Topic\u201d in <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>. If this is the same as your page\u2019s main target keyword, it\u2019s a sign that the question falls within the page\u2019s broader topic.<\/p>\n<p>For instance, the Parent Topic for \u201cwhat is guest blogging\u201d is \u201cguest blogging,\u201d which is the target keyword for our&nbsp;post:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1006\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/11-parent-topic.png\" class=\"wp-image-40433\" alt=\"11 parent topic\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/11-parent-topic.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/11-parent-topic-676x425.png 676w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/11-parent-topic-768x483.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/11-parent-topic-1536x966.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>You can also check the SERP overview to see if any similar pages to yours are already ranking for the question. If they are, that\u2019s yet another sign that the question falls under your page\u2019s broad&nbsp;topic.&nbsp;<\/p>\n<p>Here we see that most of the top-ranking pages are broad guides to guest blogging:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1012\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/12-serp-guides.jpg\" class=\"wp-image-40441\" alt=\"12 serp guides\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/12-serp-guides.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/12-serp-guides-672x425.jpg 672w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/12-serp-guides-768x486.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/12-serp-guides-1536x972.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<h4>Does it make sense to answer the question on a new&nbsp;page?<\/h4>\n<p>It rarely makes sense to create new pages just for voice search, but you\u2019ll sometimes find questions about topics you haven\u2019t yet covered. For example, when I was researching questions for our post on <a href=\"https:\/\/ahrefs.com\/blog\/influencer-marketing\/\">influencer marketing<\/a>, I stumbled across \u201chow to find influencers on instagram.\u201d&nbsp;<\/p>\n<p>Judging by the types of pages ranking for this term in <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, it probably wouldn\u2019t make sense to answer this question in our influencer marketing guide. It\u2019d make more sense to write a new guide specifically about how to find Instagram influencers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1572\" height=\"1008\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/13-how-to-find-instagram-influencers.png\" class=\"wp-image-40442\" alt=\"13 how to find instagram influencers\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/13-how-to-find-instagram-influencers.png 1572w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/13-how-to-find-instagram-influencers-663x425.png 663w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/13-how-to-find-instagram-influencers-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/13-how-to-find-instagram-influencers-768x492.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/13-how-to-find-instagram-influencers-1536x985.png 1536w\" sizes=\"auto, (max-width: 1572px) 100vw, 1572px\"><\/p>\n<h3 id=\"answer-question\">4. Answer the question<\/h3>\n<p>Providing answers to questions, whether on a new or existing page, is relatively straightforward. Just add it to the page as a short paragraph or&nbsp;list.<\/p>\n<p>How do you know which format to go for? Ask Google your question and listen to the answer. If it reads out a short paragraph, go with that. If it reads out a shortlist of steps or bullet posts, go with&nbsp;that.<\/p>\n<p>However, there are a couple of other things to keep in mind when writing answers.<\/p>\n<h4>Keep it short and&nbsp;sweet<\/h4>\n<p>You might have noticed that Google rarely reads out long answers, so you need to keep things short. How short? Google doesn\u2019t give a definitive number, but <a href=\"https:\/\/backlinko.com\/voice-search-seo-study\" target=\"_blank\" rel=\"noopener noreferrer\">one study<\/a>&nbsp;found that the average Google Home answer is 29 words. So that gives you a decent ballpark figure.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1405\" height=\"521\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/14-voice-search-length.png\" class=\"wp-image-40440\" alt=\"14 voice search length\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/14-voice-search-length.png 1405w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/14-voice-search-length-680x252.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/14-voice-search-length-768x285.png 768w\" sizes=\"auto, (max-width: 1405px) 100vw, 1405px\"><\/p>\n<h4>Make sure it reads&nbsp;well<\/h4>\n<p>In 2017, Google said <a href=\"https:\/\/ai.googleblog.com\/2017\/12\/evaluation-of-speech-for-google.html\" target=\"_blank\" rel=\"noopener noreferrer\">this<\/a>&nbsp;about the evolution of speech for Google Assistant:<\/p>\n<blockquote><p>It is much easier to understand a badly formulated written answer than an ungrammatical spoken answer, so more care has to be placed in ensuring grammatical correctness.<\/p><\/blockquote>\n<p>Is this confirmation that grammatical correctness is a \u2018<a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">ranking factor<\/a>\u2019 for voice search? Not at all, but it certainly hints at the fact that it\u2019s important.<\/p>\n<p>They also&nbsp;say:<\/p>\n<blockquote><p>spoken answers must have proper pronunciation and prosody.<\/p><\/blockquote>\n<p>While most of the work is on Google\u2019s side as they\u2019re primarily talking about advancements in text-to-speech technology, having well-formatted and punctuated content is still important. After all, no matter how good Google gets at converting text to speech, long paragraphs with no commas and too many big words will always sound&nbsp;bad.&nbsp;<\/p>\n<h3 id=\"pagespeed\">5. Make sure page loads&nbsp;fast<\/h3>\n<p>This <a href=\"https:\/\/backlinko.com\/voice-search-seo-study\" target=\"_blank\" rel=\"noopener noreferrer\">study<\/a>&nbsp;found that \u201cPageSpeed appears to play a major role in voice search SEO,\u201d as the average voice search result loads 52% faster than the average page.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1405\" height=\"762\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/15-time-to-load-voice-results.png\" class=\"wp-image-40437\" alt=\"15 time to load voice results\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/15-time-to-load-voice-results.png 1405w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/15-time-to-load-voice-results-680x369.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/15-time-to-load-voice-results-768x417.png 768w\" sizes=\"auto, (max-width: 1405px) 100vw, 1405px\"><\/p>\n<p>However, it\u2019s important to note that this is correlational data and doesn\u2019t prove causation. It could just be that fast-loading pages tend to <a href=\"https:\/\/ahrefs.com\/blog\/how-to-rank-higher-on-google\/\">rank higher<\/a>&nbsp;because page speed is a ranking factor, and Google usually pulls voice search results from pages in the top&nbsp;five.<\/p>\n<p>Either way, having a fast-loading page is important for SEO, and it certainly won\u2019t hurt your chances of ranking in voice search.<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/speed-up-wordpress\/\">How to Speed Up Your WordPress Website in 20 Minutes<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/advanced-pagespeed-guide\/\">How to Improve Page Speed from Start to Finish (Advanced Guide)<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<h3 id=\"backlinks\">6. Get more high-quality backlinks<\/h3>\n<p>Backlinks are arguably one of the most important ranking factors. Google talks about them on their page about <a href=\"https:\/\/www.google.com\/intl\/en_uk\/search\/howsearchworks\/algorithms\/\" target=\"_blank\" rel=\"noopener noreferrer\">how search works<\/a>, and we also found a strong positive correlation between links from unique websites and search traffic in <a href=\"https:\/\/ahrefs.com\/blog\/search-traffic-study\/\">our study<\/a>&nbsp;of over one billion pages.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"942\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/16-referring-domains-search-traffic.png\" class=\"wp-image-40439\" alt=\"16 referring domains search traffic\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/16-referring-domains-search-traffic.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/16-referring-domains-search-traffic-406x425.png 406w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/16-referring-domains-search-traffic-768x804.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Of course, we\u2019re talking about regular organic search here, but this relates to voice search for the same reason as page speed: Google is more likely to pull voice search results from high-ranking pages.<\/p>\n<p>Learn more about how to build links in the video and resources below.<\/p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-3sf-m5lkcf4\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-3sf-m5lkcf4\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/3sF-m5LKCf4?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/3sF-m5LKCf4?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe><\/p><\/div>\n<\/div>\n<\/div>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/\">The Noob Friendly Guide To Link Building<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-get-backlinks\/\">How to Get Backlinks: 7 Tactics That Don\u2019t Require New Content<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/link-building-case-study\/\">Link Building Case Study: How We Built Backlinks With a \u2018Stats\u2019 Page<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<h3 id=\"add-schema\">7. Add schema markup<\/h3>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/schema-markup\/\">Schema markup<\/a>&nbsp;is code that helps search engines to understand your content and better represent it in the search results.&nbsp;<\/p>\n<p>Given that definition, it\u2019s not unreasonable to assume that it might help when it comes to voice search optimization. However, the study from Backlinko seems to indicate the opposite, with 63.6% of voice search results not using schema at&nbsp;all.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1405\" height=\"774\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/17-schema-markup-voice-search.png\" class=\"wp-image-40434\" alt=\"17 schema markup voice search\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/17-schema-markup-voice-search.png 1405w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/17-schema-markup-voice-search-680x375.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/17-schema-markup-voice-search-768x423.png 768w\" sizes=\"auto, (max-width: 1405px) 100vw, 1405px\"><\/p>\n<p>While this might be the overall conclusion, schema markup is absolutely important when optimizing certain types of content for voice search.<\/p>\n<p>For example, here\u2019s what happens when you ask Google Home to find a recipe:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"934\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/04-voice-search.png\" class=\"wp-image-40435\" alt=\"04 voice search\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/04-voice-search.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/04-voice-search-410x425.png 410w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/04-voice-search-768x797.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Respond with \u2018yes\u2019, and Google asks if you\u2019d like it to read through the ingredients or&nbsp;steps.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1288\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/05-voice-search.png\" class=\"wp-image-40427\" alt=\"05 voice search\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/05-voice-search.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/05-voice-search-297x425.png 297w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/05-voice-search-768x1099.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Google pulls all of this information from <a href=\"https:\/\/schema.org\/Recipe\" target=\"_blank\" rel=\"noopener noreferrer\">Recipe<\/a>&nbsp;markup on the&nbsp;page.<\/p>\n<p>But it\u2019s not just recipes where schema is important for voice search. Google sometimes also reads out information from events and other types of pages. For example, here\u2019s the response when you ask Google Home where Download Festival is:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"934\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/06-voice-search.png\" class=\"wp-image-40423\" alt=\"06 voice search\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/06-voice-search.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/06-voice-search-410x425.png 410w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/06-voice-search-768x797.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Learn more in <a href=\"https:\/\/developers.google.com\/search\/reference\/overview\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u2019s structured data docs<\/a>, and <a href=\"https:\/\/ahrefs.com\/blog\/structured-data\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/what-is-structured-data\/\">our structured data guide<\/a>.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Should you bother optimizing for voice search?\" data-section=\"should-you-optimize\"> \n<h2>Should you bother optimizing for voice search?<\/h2>\n<\/div><\/div>\n<p>It\u2019s clear that you can do things to optimize for voice search, but is it worth the effort? That\u2019s a tough question to answer as it depends on your goals, but here are a couple of positives and negatives to consider.<\/p>\n<h3>1. Ranking in voice search might not send you much traffic<\/h3>\n<p>Think about the questions you ask Google. If you\u2019re anything like me, they\u2019re probably simple things like:<\/p>\n<ul>\n<li>What does [term] mean?<\/li>\n<li>How do I make [food]?<\/li>\n<li>Where is [event] taking place?<\/li>\n<li>How do I fix [nuisance technological issue]?<\/li>\n<\/ul>\n<p>You\u2019ll notice that most of these things can be answered in a couple of sentences.<\/p>\n<p>For example, I recently asked Google, \u201chow do I turn off wifi calling on my iPhone?\u201d and it responded by reading out this featured snippet:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"705\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/18-featured-snippet-voice-result.png\" class=\"wp-image-40443\" alt=\"18 featured snippet voice result\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/18-featured-snippet-voice-result.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/18-featured-snippet-voice-result-680x300.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/18-featured-snippet-voice-result-768x338.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/18-featured-snippet-voice-result-1536x677.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>The interesting thing here is that these kinds of searches are effectively dead ends. By that, I mean that searchers are unlikely to need or want more information.&nbsp;<\/p>\n<p>Conclusion: ranking in voice search for these queries is unlikely to send much traffic your&nbsp;way.<\/p>\n<h3>2. Ranking in voice search can improve brand awareness<\/h3>\n<p>It\u2019s good to remind ourselves that traffic isn\u2019t everything. There are other benefits to SEO, like brand awareness. And that\u2019s true for voice search optimization, too. Whenever Google reads out an answer, it tells you where it comes&nbsp;from.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"885\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/07-voice-search.png\" class=\"wp-image-40430\" alt=\"07 voice search\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/07-voice-search.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/07-voice-search-432x425.png 432w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/07-voice-search-768x755.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Is this reason enough to optimize for voice search in itself?&nbsp;<\/p>\n<p>Probably not, but it\u2019s a nice added benefit.<\/p>\n<h3>3. Ranking in voice search can help you reach more people<\/h3>\n<p>Yet another important thing to remember is that not every website exists to make money. Think about the websites of government bodies like the IRS. Most of their content exists to provide citizens with important information, so it\u2019s crucial that they cater to the different ways people search\u2014including voice.<\/p>\n<p>For instance, imagine that someone asks where to mail a tax form, and Google reads out an answer. If that address is inaccurate or comes from a third-party, that\u2019s not&nbsp;good.<\/p>\n<p>Of course, you can argue that pulling voice search results from trustworthy sources is more Google\u2019s responsibility than yours. While that is true, Google can\u2019t pull an answer from your trustworthy page if it\u2019s not&nbsp;there.<\/p>\n<h2>Final thoughts<\/h2>\n<p>Perhaps the most interesting thing about voice search best practices is this: it isn\u2019t just good for voice search.&nbsp;It\u2019ll also help you <a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/find-featured-snippets\/\">win featured snippets<\/a>, land placements in <a href=\"https:\/\/ahrefs.com\/blog\/people-also-ask\/\">\u2018People Also Ask\u2019 (PAA) boxes<\/a>, and show up for some regular text searches.<\/p>\n<p>Have questions? Ping me <a href=\"https:\/\/twitter.com\/joshuachardwick?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s a fair question, but is it even possible? In this post, you\u2019ll learn: What is voice search? How widely used is voice search? Things to know about voice search How to optimize for voice search Should you optimize for<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":40450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[336],"class_list":["post-40447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Voice Search: A No-Nonsense Guide<\/title>\n<meta name=\"description\" content=\"Voice search is where someone uses their voice to interact with a search engine rather than searching by text.\" \/>\n<meta name=\"robots\" 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