{"id":40405,"date":"2020-10-27T18:38:01","date_gmt":"2020-10-27T23:38:01","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=40405"},"modified":"2024-09-17T05:54:24","modified_gmt":"2024-09-17T10:54:24","slug":"affiliate-keyword-research","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/affiliate-keyword-research\/","title":{"rendered":"How to Do Keyword Research for Affiliate Sites"},"content":{"rendered":"<div class=\"intro-txt\">Most people approach affiliate keyword research all wrong. They look for low competition keywords, <a href=\"https:\/\/ahrefs.com\/blog\/how-to-write-a-blog-post\/\">write a blog post<\/a>, then shoehorn in as many affiliate links as possible.<\/div>\n<p>This approach tends to be lots of traffic, but no clicks, conversions, or revenue.<\/p>\n<p>Luckily, there\u2019s a simple solution: find keywords with lots of searches that you can rank for, which are about topics where you can naturally plug product recommendations.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"827\" class=\"wp-image-40391\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/affiliate-keyword-research.png\" alt=\"affiliate keyword research\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/affiliate-keyword-research.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/affiliate-keyword-research-463x425.png 463w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/affiliate-keyword-research-768x706.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>The reason this is important comes down to <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">search intent<\/a>.<\/p>\n<p>For example, someone searching for \u201cbest protein powder\u201d is likely in the market for a product but wants to weigh up each option\u2019s pros and cons before pulling the trigger. As a result, they\u2019re quite likely to click and buy linked affiliate products in your&nbsp;post.<\/p>\n<p>However, someone searching for \u201cwhat is protein powder\u201d is unlikely to make a purchase anytime soon. They\u2019re probably just researching a paper or want to know the difference between the types of powder. It\u2019s unlikely they\u2019ll click and buy any linked affiliate products.<\/p>\n<p>In this post, you\u2019ll learn about the four best types of affiliate keywords to target.<\/p>\n<ol>\n<li><a href=\"#general-comparisons\">General comparisons<\/a><\/li>\n<li><a href=\"#branded-comparisons\">Branded comparisons<\/a><\/li>\n<li><a href=\"#product-reviews\">Product reviews<\/a><\/li>\n<li><a href=\"#ta-keywords\">T&amp;A keywords<\/a><\/li>\n<\/ol>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-s5vzaxi7rf4\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-s5vzaxi7rf4\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/s5VZaXi7RF4?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/s5VZaXi7RF4?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe><\/p><\/div>\n<\/div>\n<\/div>\n<div class=\"recommendation\"><div class=\"recommendation-title\">New to affiliate marketing?<\/div><div class=\"recommendation-content\">\n<p>Read our <a href=\"https:\/\/ahrefs.com\/blog\/affiliate-marketing\/\">beginner\u2019s guide to affiliate marketing<\/a>.<\/p>\n<\/div><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. General comparisons\" data-section=\"general-comparisons\">\n<h2>1. General comparisons<\/h2>\n<\/div><\/div>\n<p>If you\u2019ve visited <a href=\"https:\/\/www.nytimes.com\/wirecutter\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Wirecutter<\/a>, you\u2019ll already be familiar with general comparison keywords. They follow the \u201cbest [product name]\u201d format.<\/p>\n<p>Here are a few examples:<\/p>\n<ul>\n<li>best strollers<\/li>\n<li>best carriers<\/li>\n<li>best baby bottles<\/li>\n<\/ul>\n<p>It\u2019s super easy to recommend products in these types of posts because their entire purpose is to compare products, and searchers are almost always in the market to purchase that type of product soon. You just need to help them decide which to&nbsp;buy.<\/p>\n<p>To find them, start by searching for one or two broad keywords in <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>. For instance, if&nbsp;your site reviews baby products, you might search for \u201cbaby\u201d and \u201ctoddler.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"895\" class=\"wp-image-40399\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/1-seed-keywords.png\" alt=\"1 seed keywords\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/1-seed-keywords.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/1-seed-keywords-680x380.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/1-seed-keywords-768x430.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/1-seed-keywords-1536x859.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>From here, go to the <strong>Phrase match <\/strong>report to see all keyword ideas that contain one or more of these words, then use the \u201cInclude\u201d filter to find keywords that also contain the word \u201cbest.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1144\" height=\"571\" class=\"wp-image-40396\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/include-filter-keywords-explorer.gif\" alt=\"include filter keywords explorer\"><\/p>\n<p>This should give you tons of topic ideas. If there are too many, you might want to narrow things down by filtering for keywords with low Keyword Difficulty scores, say under&nbsp;10.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"539\" class=\"wp-image-40390\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/2-keyword-difficulty-filter.png\" alt=\"2 keyword difficulty filter\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/2-keyword-difficulty-filter.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/2-keyword-difficulty-filter-680x229.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/2-keyword-difficulty-filter-768x259.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/2-keyword-difficulty-filter-1536x517.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/2-keyword-difficulty-filter-650x220.png 650w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Just know that you shouldn\u2019t only target low KD keywords because many of them compare low-value products like baby bathtubs, lotions, and wraps. While these keywords can help generate revenue, it\u2019ll be a volume game. For that reason, you\u2019ll also want to go after some keywords relating to products with higher price tags like car&nbsp;seats.<\/p>\n<p>Of course, keywords comparing high-ticket items are often more competitive, but you can find relatively <a href=\"https:\/\/ahrefs.com\/blog\/low-competition-keywords\/\">low-competition<\/a> ones by looking for those that target a specific person or need. These usually follow the \u201cbest [product name] for [user]\u201d format:<\/p>\n<ul>\n<li>best car seat for small&nbsp;car<\/li>\n<li>best carrier for newborn<\/li>\n<li>best stroller for travel<\/li>\n<\/ul>\n<p>To find these, enter a few high-priced items into Keywords Explorer. If your site is about baby products, these might be&nbsp;\u201ccar seat,\u201d \u201cstroller,\u201d and \u201ccrib.\u201d<\/p>\n<p>From here, go to the <strong>Phrase match <\/strong>report and use the \u201cInclude\u201d filter to find keywords containing the words \u201cbest\u201d and \u201cfor.\u201d Just make sure the \u201call words\u201d tab is selected, so both words are included.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"866\" class=\"wp-image-40402\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/3-include-filter.png\" alt=\"3 include filter\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/3-include-filter.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/3-include-filter-680x368.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/3-include-filter-768x416.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/3-include-filter-1536x831.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>You should then see a list of keywords that contain at least one of your high-ticket products and the words \u201cbest\u201d and \u201cfor.\u201d<\/p>\n<p>However, these keywords don\u2019t always have low KD scores, and that\u2019s the case for \u201cbest car seat for 3 year old,\u201d which has a KD score of 22. But if you click the SERP button, you\u2019ll see that there\u2019s a mix of search results. Some pages are specifically comparing car seats for 3 year olds, whereas others are more broadly comparing car&nbsp;seats.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"935\" class=\"wp-image-40403\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/4-mixed-serp-pages.jpg\" alt=\"4 mixed serp pages\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/4-mixed-serp-pages.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/4-mixed-serp-pages-680x397.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/4-mixed-serp-pages-768x449.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/4-mixed-serp-pages-1536x898.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>However, you\u2019ll notice that most of the more specific posts rank with low website authority and few referring domains. In contrast, the broader posts have more referring domains and come from higher-authority sites.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"934\" class=\"wp-image-40392\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/5-serp-domains.jpg\" alt=\"5 serp domains\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/5-serp-domains.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/5-serp-domains-680x397.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/5-serp-domains-768x448.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/5-serp-domains-1536x897.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Assuming that we keep our post explicitly focused on car seats for three-year-olds, this could be a good&nbsp;topic.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Branded comparisons\" data-section=\"branded-comparisons\">\n<h2>2. Branded comparisons<\/h2>\n<\/div><\/div>\n<p>Branded comparisons are keywords where the searcher wants to compare the differences between two branded products. For example:<\/p>\n<ul>\n<li>beats studio wireless vs bose&nbsp;qc35<\/li>\n<li>airpods vs airpods pro<\/li>\n<li>galaxy buds vs airpods<\/li>\n<\/ul>\n<p>These keywords usually have lower search demand, but they convert very well because the searcher has already narrowed down their purchasing decision to just a couple of products.<\/p>\n<p>The easiest way to find them is to enter a list of brands into a <a href=\"https:\/\/ahrefs.com\/blog\/free-keyword-research-tools\/\">keyword research tool<\/a>&nbsp;like <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, then go to the <strong>Phrase match<\/strong>&nbsp;report and use the \u201cInclude\u201d filter to find keywords containing \u201cvs.\u201d<\/p>\n<p>For example, if we wanted to find stroller comparisons, we could search for brands like Bugaboo, City Select, and Uppababy.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"701\" class=\"wp-image-40398\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/6-stroller-brands.png\" alt=\"6 stroller brands\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/6-stroller-brands.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/6-stroller-brands-680x298.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/6-stroller-brands-768x336.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/6-stroller-brands-1536x673.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>If you can\u2019t think of any brands off the top of your head, check the categories and brand names on a relevant online store. In this case, we can check the navigation bar on buybuybaby.com, where there\u2019s a \u201cShop by brand\u201d category that lists a bunch of popular brands.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1196\" class=\"wp-image-40401\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/7-ecommerce-categories.png\" alt=\"7 ecommerce categories\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/7-ecommerce-categories.png 1400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/7-ecommerce-categories-497x425.png 497w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/7-ecommerce-categories-768x656.png 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\"><\/p>\n<p>From our results in Keywords Explorer, \u201cuppababy cruz vs vista\u201d seems like a good low-hanging topic given that these strollers retail for $500 to over $1,000. And if we look at the SERP, we see that many top-ranking pages come from low-DR sites and have few referring domains, so it looks like they can be beaten quite easily.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"660\" class=\"wp-image-40400\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/8-low-competition-rankings.png\" alt=\"8 low competition rankings\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/8-low-competition-rankings.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/8-low-competition-rankings-680x281.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/8-low-competition-rankings-768x317.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/8-low-competition-rankings-1536x634.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> If the company you\u2019ve entered makes multiple types of products like car seats and bottles, then it might be better to use model names like \u2018uppababy cruz\u2019&nbsp;and \u2018uppababy vista\u2019&nbsp;as your seed keywords instead.&nbsp;<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Product reviews\" data-section=\"product-reviews\">\n<h2>3. Product reviews<\/h2>\n<\/div><\/div>\n<p>Product reviews keywords are those where searchers are looking for detailed reviews of individual products. For example:<\/p>\n<ul>\n<li>bugaboo buffalo review<\/li>\n<li>uppababy vista review<\/li>\n<li>babyjogger city select review<\/li>\n<\/ul>\n<p>These are perfect targets for affiliate sites because searchers are usually very close to making a purchase. They\u2019ve already done their research, and something about a particular model struck a chord with them. Now they just want to read an in-depth review before pulling the trigger.<\/p>\n<p>However, as with branded comparisons, search volumes for product reviews tend to be lackluster. So if you\u2019re going to bother buying and reviewing products, make sure that you choose the ones people are actually searching for.<\/p>\n<p>To find them, enter a few brand names into <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, go to the <strong>Phrase match<\/strong>&nbsp;report, then use the \u201cInclude\u201d filter to find keywords containing the words \u201creview.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"723\" class=\"wp-image-40395\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/8-review-keywords.png\" alt=\"8 review keywords\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/8-review-keywords.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/8-review-keywords-680x307.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/8-review-keywords-768x347.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/8-review-keywords-1536x694.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>All that\u2019s left to do is assess ranking difficulty and review the products you think you can rank&nbsp;for.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. T&amp;A keywords\" data-section=\"ta-keywords\">\n<h2>4. T&amp;A keywords<\/h2>\n<\/div><\/div>\n<p>If you want to rank your pages in Google, you\u2019ll need some level of page and <a href=\"https:\/\/ahrefs.com\/website-authority-checker\">website authority<\/a>, which means getting <a href=\"https:\/\/ahrefs.com\/blog\/what-are-backlinks\/\">backlinks<\/a>. However, the types of keywords we\u2019ve discussed so far are commercial, so it\u2019s hard to get links to the pages that target them.<\/p>\n<p>The solution is to target T&amp;A keywords, which stands for Trust and Authority. These are keywords about non-commercial topics where you can create content that educates and informs your visitors.<\/p>\n<p>There are two main benefits to targeting these keywords:<\/p>\n<ol>\n<li><strong>Build trust with your audience.<\/strong>&nbsp;People are more likely to trust your product recommendations if you can demonstrate expertise in the&nbsp;topic.<\/li>\n<li><strong>Build authority through links<\/strong>. People are generally more likely to link to useful, non-commercial content than pages that exist to line your pockets.<\/li>\n<\/ol>\n<p>To find T&amp;A keywords, enter a few seeds into <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, then go to the <strong>Questions<\/strong>&nbsp;report to see informational topics. If we were doing this for our baby&nbsp;site, our seeds might be parenting, toddler, and newborn.<\/p>\n<p>Next, filter for keywords with a high <a href=\"https:\/\/ahrefs.com\/keyword-difficulty\">Keyword Difficulty<\/a>&nbsp;score of something high like&nbsp;40.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"982\" class=\"wp-image-40404\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/9-ta-keywords.png\" alt=\"9 ta keywords\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/9-ta-keywords.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/9-ta-keywords-680x417.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/9-ta-keywords-768x471.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/9-ta-keywords-1536x943.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>The reason for doing this is that Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keyword-difficulty\">Keyword Difficulty<\/a>&nbsp;score is based on the number of websites linking to the top 10 pages. So this is a good way to find topics with the potential to attract lots of&nbsp;links.<\/p>\n<p>Finally, look through the topics for those your target audience would find useful, check the <a href=\"https:\/\/ahrefs.com\/blog\/serps\/\">SERP<\/a>, then analyze the backlink profiles of the top-ranking pages to find those with <a href=\"https:\/\/ahrefs.com\/blog\/high-quality-backlinks\/\">high-quality backlinks<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1276\" height=\"645\" class=\"wp-image-40393\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/backlinks.gif\" alt=\"backlinks\"><\/p>\n<p>Even though most visitors to these pages won\u2019t be ready to make a purchase, they\u2019re still useful for brand awareness. You can also use <a href=\"https:\/\/ahrefs.com\/blog\/orchard-seo-strategy\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-strategy\/\">The Middleman Method<\/a>&nbsp;to boost \u2018money\u2019 pages by adding internal links to them from authoritative T&amp;A&nbsp;pages.<\/p>\n<p>Learn how to do that in <a href=\"https:\/\/www.youtube.com\/watch?v=433XlvMl508\" target=\"_blank\" rel=\"noopener noreferrer\">this video<\/a>:<\/p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-433xlvml508\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-433xlvml508\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/433XlvMl508?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/433XlvMl508?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe><\/p><\/div>\n<\/div>\n<\/div>\n<h2>Final thoughts<\/h2>\n<p>Everything above should give you enough keywords to fill up your site\u2019s content calendar, but finding keywords is only half the battle. You also need to learn how to assess ranking difficulty so you can choose the best topics for your&nbsp;site.<\/p>\n<p>Learn how to do that in <a href=\"https:\/\/ahrefs.com\/blog\/keyword-difficulty\/\">our full guide to keyword difficulty<\/a>, or watch the video&nbsp;below:<\/p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-jsoq3ysvbk8\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-jsoq3ysvbk8\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/jSOq3ysvBk8?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/jSOq3ysvBk8?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe><\/p><\/div>\n<\/div>\n<\/div>\n<p>Got questions? Ping me <a href=\"https:\/\/twitter.com\/joshuachardwick?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This approach tends to be lots of traffic, but no clicks, conversions, or revenue. Luckily, there\u2019s a simple solution: find keywords with lots of searches that you can rank for, which are about topics where you can naturally plug product<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":40407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[379,328],"tags":[],"coauthors":[336],"class_list":["post-40405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","category-keyword-research","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Do Keyword Research for Affiliate Sites<\/title>\n<meta name=\"description\" content=\"Keyword research 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