{"id":39773,"date":"2020-10-04T23:31:02","date_gmt":"2020-10-05T04:31:02","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=39773"},"modified":"2022-02-02T01:49:22","modified_gmt":"2022-02-02T06:49:22","slug":"historical-keyword-data","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/historical-keyword-data\/","title":{"rendered":"Introducing Historical Keyword Data in Site Explorer"},"content":{"rendered":"<div class=\"intro-txt\">If there was any feature that could spark off a revamp of one of our core reports, it would be this one: historical keyword and ranking data in Site Explorer.<\/div>\n<p>It\u2019s one of our top requests of all time, and we\u2019re really excited to now offer it in this first stage of our planned upgrade.<\/p>\n<p>Head over to the <strong>Organic keywords 2.0 report<\/strong> in <strong>Site Explorer<\/strong> for the shiny reveal.<\/p>\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-h9gbmydbpt4\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-h9gbmydbpt4\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/h9gBMYdbpT4?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/h9gBMYdbpT4?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n<p>Here\u2019s what\u2019s new:<\/p>\n<h3>Historical mode<\/h3>\n<p>The moment everyone\u2019s been waiting for. You can now view historical keyword rankings dating back to May&nbsp;2015.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-39788\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/Site_Explorer-6.png\" alt width=\"2162\" height=\"1138\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/Site_Explorer-6.png 2162w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/Site_Explorer-6-680x358.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/Site_Explorer-6-768x404.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/Site_Explorer-6-1536x808.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/Site_Explorer-6-2048x1078.png 2048w\" sizes=\"auto, (max-width: 2162px) 100vw, 2162px\"><\/p>\n<h3>Comparison mode<\/h3>\n<p><strong>This<\/strong> is what makes the new report so powerful.<\/p>\n<p>Specify a time period for comparison and instantly see all traffic, position, and ranking URL changes dating back to&nbsp;2015.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-39820\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/comparison.png\" alt width=\"1936\" height=\"1118\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/comparison.png 1936w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/comparison-680x393.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/comparison-768x444.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/comparison-1536x887.png 1536w\" sizes=\"auto, (max-width: 1936px) 100vw, 1936px\"><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a quick look at how this report can be used: t<\/span><span style=\"font-weight: 400;\">he folks at Canva have a <\/span><a href=\"https:\/\/www.canva.com\/templates\/\"><span style=\"font-weight: 400;\">Templates section<\/span><\/a><span style=\"font-weight: 400;\"> on their website which lost a lot of search traffic recently.<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-39793\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/Overview_www_canva_com_templates__on_Ahrefs.png\" alt width=\"1462\" height=\"542\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/Overview_www_canva_com_templates__on_Ahrefs.png 1462w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/Overview_www_canva_com_templates__on_Ahrefs-680x252.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/Overview_www_canva_com_templates__on_Ahrefs-768x285.png 768w\" sizes=\"auto, (max-width: 1462px) 100vw, 1462px\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the new Organic keywords report, we can quickly identify <\/span><b>which specific keywords<\/b><span style=\"font-weight: 400;\"> have lost or dropped in ranking positions, causing a loss in traffic.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-39794\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/Site_Explorer-7.png\" alt width=\"1600\" height=\"791\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/Site_Explorer-7.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/Site_Explorer-7-680x336.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/Site_Explorer-7-768x380.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/Site_Explorer-7-1536x759.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p><span style=\"font-weight: 400;\">So yeah, Comparison mode is incredibly useful. Now, you can easily investigate the cause of any traffic drops that happened back in&nbsp;time.<\/span><\/p>\n<h3>Positions filter<\/h3>\n<p>You can also filter by position changes using the position filter.<\/p>\n<p>Maybe you only want to see new or lost keywords, or you only want to see keywords that improved or declined in position. Your&nbsp;pick!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-39777\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/unnamed.png\" alt width=\"512\" height=\"406\"><\/p>\n<h3>Other features<\/h3>\n<p>We also made a bunch of smaller enhancements that make life a lot easier.<\/p>\n<h4>Separate filters and improved search modes for keyword and URL filters<\/h4>\n<p>Previously, it wasn\u2019t possible to search for different terms in each of these filters at the same time. Now you can go&nbsp;wild&nbsp;\ud83d\ude09<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-39778\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/Site_Explorer-1.png\" alt width=\"1600\" height=\"146\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/Site_Explorer-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/Site_Explorer-1-680x62.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/Site_Explorer-1-768x70.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/Site_Explorer-1-1536x140.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Plus, both filters got a huge upgrade with more advanced search options. They\u2019re now much, much more convenient to work&nbsp;with.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-39779\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/Site_Explorer-2.png\" alt width=\"1058\" height=\"744\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/Site_Explorer-2.png 1058w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/Site_Explorer-2-604x425.png 604w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/Site_Explorer-2-768x540.png 768w\" sizes=\"auto, (max-width: 1058px) 100vw, 1058px\"><\/p>\n<h4><\/h4>\n<h4>Unranked features option in SERP features<\/h4>\n<p>You now have an option to see \u201cunranked\u201d features.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-39802\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/unranked.png\" alt width=\"500\" height=\"496\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/unranked.png 500w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/unranked-428x425.png 428w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\"><\/p>\n<h4><\/h4>\n<h4>Color coding for&nbsp;KD<\/h4>\n<p>We\u2019ve also added colors to KD ratings \u2013 it\u2019s standardized with what we\u2019re using in Keywords Explorer.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-39781\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/Site_Explorer-4.png\" alt width=\"1062\" height=\"628\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/Site_Explorer-4.png 1062w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/Site_Explorer-4-680x402.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/Site_Explorer-4-768x454.png 768w\" sizes=\"auto, (max-width: 1062px) 100vw, 1062px\"><\/p>\n<h4><\/h4>\n<h4>Range presets for positions filter<\/h4>\n<p>Another enhancement for the Positions filter: there\u2019s no need to type in numbers for popular requests like top 3 or top 10 keywords anymore. Just click on our preset ranges to filter instantly.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-39782\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/Site_Explorer-5.png\" alt width=\"488\" height=\"598\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/Site_Explorer-5.png 488w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/10\/Site_Explorer-5-347x425.png 347w\" sizes=\"auto, (max-width: 488px) 100vw, 488px\"><\/p>\n<p>--<\/p>\n<p>That\u2019s all for today, but keep in mind that this isn\u2019t the final form of the new Organic keywords report. Right now, it doesn\u2019t contain the positions history chart that the old report had and shows only the best position per keyword.<\/p>\n<p>But we\u2019ll be rolling out new features gradually and beefing up the report, so look out for our post updates when we&nbsp;do.<\/p>\n<p>Go give it a&nbsp;try!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s one of our top requests of all time, and we\u2019re really excited to now offer it in this first stage of our planned upgrade. Head over to the Organic keywords 2.0 report in Site Explorer for the shiny reveal.<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":136,"featured_media":39791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[333],"tags":[],"coauthors":[345],"class_list":["post-39773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-blog","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introducing Historical Keyword Data in Site Explorer<\/title>\n<meta name=\"description\" content=\"It\u2019s one of our top requests of all time, and we\u2019re really excited to now offer it in this first stage of our planned upgrade. Head over to the Organic\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/historical-keyword-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing Historical Keyword Data in Site Explorer\" \/>\n<meta property=\"og:description\" content=\"It\u2019s one of our top requests of all time, and we\u2019re really excited to now offer it in this first stage of our planned upgrade. 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