{"id":39757,"date":"2020-10-01T11:00:02","date_gmt":"2020-10-01T16:00:02","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=39757"},"modified":"2024-06-18T09:59:25","modified_gmt":"2024-06-18T14:59:25","slug":"people-also-ask","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/people-also-ask\/","title":{"rendered":"How to Rank in \u2018People Also Ask\u2019 Boxes and If You Should"},"content":{"rendered":"<div class=\"intro-txt\">People also ask (PAA) boxes have been becoming more prevalent over the past few&nbsp;years.<\/div>\n<p>In fact, according to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, 43% of search queries now show a PAA&nbsp;box:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"624\" class=\"wp-image-39748\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/1-serps-with-paa.png\" alt=\"1 serps with paa\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/1-serps-with-paa.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/1-serps-with-paa-613x425.png 613w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/1-serps-with-paa-768x532.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>In this guide, we\u2019ll talk about how you can rank in PAA boxes, whether you should even bother, and other ways they can help your&nbsp;SEO.<\/p>\n<p>But first, the basics\u2026<\/p>\n<ul>\n<li><a href=\"#paa-definition\">What is the \u2018People Also Ask\u2019 (PAA)&nbsp;box?<\/a><\/li>\n<li><a href=\"#is-it-worth-ranking-in-paa-boxes\">Is it worth trying to rank in PAA&nbsp;boxes?<\/a><\/li>\n<li><a href=\"#how-to-rank-in-paa\">How to rank in PAA&nbsp;boxes<\/a><\/li>\n<li><a href=\"#improve-seo-paa\">Other ways to use PAA boxes to improve SEO<\/a><\/li>\n<\/ul>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What is the \u2018People Also Ask\u2019 box?\" data-section=\"paa-definition\">\n<h2>What is the \u2018People Also Ask\u2019&nbsp;box?<\/h2>\n<\/div><\/div>\n<p>The \u2018People Also Ask\u2019 (PAA) box is a Google <a href=\"https:\/\/ahrefs.com\/blog\/serps\/#serp-features\">SERP feature<\/a>&nbsp;that answers questions related to the user\u2019s search query. Each answer comes from a web page, and Google provides a clickable link to the source below each&nbsp;one.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1232\" height=\"1600\" class=\"wp-image-39732\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/2-paa-box-example.png\" alt=\"2 paa box example\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/2-paa-box-example.png 1232w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/2-paa-box-example-327x425.png 327w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/2-paa-box-example-768x997.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/2-paa-box-example-1183x1536.png 1183w\" sizes=\"auto, (max-width: 1232px) 100vw, 1232px\"><\/p>\n<h2>Four things to know about \u2018People Also Ask\u2019&nbsp;boxes<\/h2>\n<p>Before we talk about if and how you should pursue PAA rankings, let\u2019s cover a few things to keep in&nbsp;mind.<\/p>\n<ol>\n<li><a href=\"#different-serp-positions\">PAA boxes can appear in different SERP positions<\/a><\/li>\n<li><a href=\"#infinite-answers\">PAA questions are seemingly infinite<\/a><\/li>\n<li><a href=\"#varying-answer-formats\">PAA answer formats vary<\/a><\/li>\n<li><a href=\"#same-answer\">PAA questions always* trigger the same answer<\/a><\/li>\n<\/ol>\n<h3 id=\"different-serp-positions\">1. PAA boxes can appear in different SERP positions<\/h3>\n<p>Unlike <a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/find-featured-snippets\/\">featured snippets<\/a>, which usually appear either first or second in the search results, PAA boxes can seemingly appear in almost any position.<\/p>\n<p>For example, it shows in position #2 for the query \u2018how to become a paramedic\u2019:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1055\" class=\"wp-image-39756\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/3-paa-position-2.jpg\" alt=\"3 paa position 2\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/3-paa-position-2.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/3-paa-position-2-645x425.jpg 645w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/3-paa-position-2-768x506.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/3-paa-position-2-1536x1013.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>But for \u2018<a href=\"https:\/\/ahrefs.com\/blog\/blog-post-templates\/\">blog post templates<\/a>,\u2019 it doesn\u2019t show up until position #6.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1418\" height=\"1600\" class=\"wp-image-39740\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/4-paa-box-position-6.jpg\" alt=\"4 paa box position 6\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/4-paa-box-position-6.jpg 1418w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/4-paa-box-position-6-377x425.jpg 377w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/4-paa-box-position-6-768x867.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/4-paa-box-position-6-1361x1536.jpg 1361w\" sizes=\"auto, (max-width: 1418px) 100vw, 1418px\"><\/p>\n<p>For some queries, the PAA box doesn\u2019t even appear on the first&nbsp;page.<\/p>\n<h3 id=\"infinite-answers\">2. PAA questions are seemingly infinite<\/h3>\n<p>More questions load whenever you click to expand to reveal an answer in the PAA box. And having done some serious clicking, it doesn\u2019t look like there\u2019s an end to&nbsp;this.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"753\" class=\"wp-image-39745\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/Screen-Recording-2020-09-21-at-04.17-pm.gif\" alt=\"Screen Recording 2020 09 21 at 04.17 pm\"><\/p>\n<h3 id=\"varying-answer-formats\">3. PAA answer formats vary<\/h3>\n<p>Like featured snippets, answers to related questions in PAA boxes come in different formats. Paragraphs, lists, and tables seem to be the most common, but videos sometimes show up,&nbsp;too.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1334\" height=\"1298\" class=\"wp-image-39726\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/5-paa-video.jpg\" alt=\"5 paa video\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/5-paa-video.jpg 1334w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/5-paa-video-437x425.jpg 437w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/5-paa-video-768x747.jpg 768w\" sizes=\"auto, (max-width: 1334px) 100vw, 1334px\"><\/p>\n<h3 id=\"same-answer\">4. PAA questions always* trigger the same answer<\/h3>\n<p>Although the same questions often show up in PAA boxes across multiple search queries, Google appears to use the same source for the answer every&nbsp;time.<\/p>\n<p>For instance, \u201cWhat is the most searched thing on Google ever?\u201d shows up in the PAA box for queries like \u201cgoogle trend searches\u201d and \u201chow many searches on google.\u201d And the answer is pulled from the same source in both&nbsp;cases.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1472\" class=\"wp-image-39744\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/6-paa-google-trend-searches.png\" alt=\"6 paa google trend searches\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/6-paa-google-trend-searches.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/6-paa-google-trend-searches-462x425.png 462w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/6-paa-google-trend-searches-768x707.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/6-paa-google-trend-searches-1536x1413.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><br>\n<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1477\" class=\"wp-image-39733\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/7-paa-how-many-searches-on-google.png\" alt=\"7 paa how many searches on google\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/7-paa-how-many-searches-on-google.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/7-paa-how-many-searches-on-google-460x425.png 460w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/7-paa-how-many-searches-on-google-768x709.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/7-paa-how-many-searches-on-google-1536x1418.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>*Having checked a fair amount of answers during my research for this article, I couldn\u2019t find one instance where this wasn\u2019t the case. If Google pulls the answer to a question from your page once, it\u2019ll pull the answer from your page for every other query where that same question shows&nbsp;up.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Is it worth trying to rank in \u2018People Also Ask\u2019 boxes?\" data-section=\"is-it-worth-ranking-in-paa-boxes\">\n<h2>Is it worth trying to rank in \u2018People Also Ask\u2019&nbsp;boxes?<\/h2>\n<\/div><\/div>\n<p>Unfortunately, there\u2019s very little data available on how often people interact with and click sources in PAA boxes. That\u2019s likely because Google doesn\u2019t show us this data in Google Search Console, and there\u2019s no other reliable source.<\/p>\n<p>In fact, the only third-party study I\u2019m aware of is <a href=\"https:\/\/backlinko.com\/google-user-behavior\" target=\"_blank\" rel=\"noopener noreferrer\">this one<\/a>&nbsp;from Backlinko. It states that, on average, only 3% of searchers interact with the PAA&nbsp;box.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"645\" class=\"wp-image-39755\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/8-3-percent-paa-interactions-backlinko.png\" alt=\"8 3 percent paa interactions backlinko\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/8-3-percent-paa-interactions-backlinko.png 1440w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/8-3-percent-paa-interactions-backlinko-680x305.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/8-3-percent-paa-interactions-backlinko-768x344.png 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\"><\/p>\n<p>But it also notes that this number varies wildly, with some queries seeing as high as a 13.6% interaction rate.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1144\" class=\"wp-image-39719\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/9-paa-interactions-study-backlinko.png\" alt=\"9 paa interactions study backlinko\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/9-paa-interactions-study-backlinko.png 1440w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/9-paa-interactions-study-backlinko-535x425.png 535w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/9-paa-interactions-study-backlinko-768x610.png 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\"><\/p>\n<p>And remember, interactions aren\u2019t the same as clicks. Expanding an answer would count as an interaction, so the number of people who end up clicking on the answer source is likely much&nbsp;lower.<\/p>\n<p>Even worse, most PAA boxes show 3-4 answers by default, creating more choices for searchers and more competition for web&nbsp;pages.<\/p>\n<p>Still, let\u2019s be reasonably optimistic and make the following assumptions:<\/p>\n<ul>\n<li>3% average interaction rate.<\/li>\n<li>40% of interactions result in a click on the source.<\/li>\n<li>Interactions are split equally across four questions (i.e., 25% go to&nbsp;each).<\/li>\n<\/ul>\n<p>Using this math, around 0.3% of searches with PAA boxes result in clicks. In other words, to get 100 extra clicks from the PAA box, you\u2019d need to appear as the source for a question that shows up for keywords with a combined monthly <a href=\"https:\/\/ahrefs.com\/blog\/keyword-search-volume\/\">search volume<\/a>&nbsp;of around 33,000.<\/p>\n<p>That might sound quite discouraging, but there are a couple of things to remember here:<\/p>\n<ol>\n<li><strong>Google often shows the same question in the PAA box across hundreds of queries.<\/strong>&nbsp;And because it always pulls the answer from the same source, showing up for keywords with a high combined search volume is often easier than it sounds.<\/li>\n<li><strong>Google might use your page as the source for multiple answers<\/strong>. For example, perhaps your page answers tons of common questions. If Google shows these questions across many search queries, impressions, and clicks can soon mount&nbsp;up.<\/li>\n<\/ol>\n<p>It\u2019s also worth keeping in mind that traffic isn\u2019t everything. Getting 50 or 100 extra clicks to a page with a high conversion rate or value per visitor could significantly boost your bottom line.<\/p>\n<p>My opinion, then, is that \u2018optimizing\u2019 for PAA boxes can sometimes be worthwhile for high traffic or high-value pages.<\/p>\n<p>So let\u2019s explore that&nbsp;more\u2026<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to rank in \u2018People Also Ask\u2019 boxes\" data-section=\"how-to-rank-in-paa\">\n<h2>How to rank in \u2018People Also Ask\u2019&nbsp;boxes<\/h2>\n<\/div><\/div>\n<p>The basic process is simple: find a relevant PAA question, then make <a href=\"https:\/\/ahrefs.com\/seo\/on-page-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/on-page-seo\/\">on-page optimizations<\/a>&nbsp;to increase the likeliness of Google using your page as the answer source.<\/p>\n<p>However, choosing questions to optimize for at random is inefficient. After all, that question might only show up in the PAA box for a couple of low-volume search queries. In which case, ranking is unlikely to send much traffic your way (or get you much exposure). Instead, you want to optimize for relevant questions that show up for lots of keywords with a high combined monthly search volume.<\/p>\n<p>For example, the question \u201cWhat are the top 5 search engines?\u201d shows up in the PAA box for all these keywords:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"423\" height=\"255\" class=\"wp-image-39728\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/Screen-Recording-2020-09-30-at-12.51-pm.gif\" alt=\"Screen Recording 2020 09 30 at 12.51 pm\"><\/p>\n<p>Combined, they have a monthly search volume of 157,450.<\/p>\n<p>Assuming one of our pages is \u2018eligible\u2019 to provide the answer to this question (we\u2019ll talk more about that later), this would be a good question to optimize for.<\/p>\n<p>But how do you find popular questions? And how do you optimize for&nbsp;them?<\/p>\n<p>Here\u2019s the process:<\/p>\n<ol>\n<li><a href=\"#pages-with-keyword-rankings\">Find pages that rank for lots of keywords<\/a><\/li>\n<li><a href=\"#pull-keywords\">Pull their keyword rankings<\/a><\/li>\n<li><a href=\"#scrape-paa-questions\">Scrape the PAA questions<\/a><\/li>\n<li><a href=\"#find-popular-questions\">Look for popular questions<\/a><\/li>\n<li><a href=\"#check-source\">Make sure you\u2019re not already the source<\/a><\/li>\n<li><a href=\"#check-ranking-eligibility\">Check that you\u2019re eligible to&nbsp;rank<\/a><\/li>\n<li><a href=\"#optimize-page\">Optimize your&nbsp;page<\/a><\/li>\n<\/ol>\n<h3 id=\"pages-with-keyword-rankings\">1. Find pages that rank for lots of keywords<\/h3>\n<p>It\u2019s impossible to find <em>all<\/em>&nbsp;the keywords where Google shows a specific question in the PAA box. All we can hope to do is find questions that show up for lots of keywords with a high combined monthly search volume.<\/p>\n<p>And to do that, we first need to find pages that rank for lots of keywords.<\/p>\n<p>To do this, paste your site into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>, go to the <strong>Top Pages<\/strong>&nbsp;report, then sort by the Keyword column from high to&nbsp;low.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"968\" class=\"wp-image-39724\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/organic-keywords.jpg\" alt=\"organic keywords\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/organic-keywords.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/organic-keywords-680x411.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/organic-keywords-768x465.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/organic-keywords-1536x929.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<h3 id=\"pull-keywords\">2. Pull keyword rankings<\/h3>\n<p>Choose a page from the list, paste the URL into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>, then go to the<strong>&nbsp;Organic Keywords <\/strong>report. This shows all the keywords the page ranks&nbsp;for.<\/p>\n<p>Next, add these filters:<\/p>\n<ul>\n<li><strong>Keywords in positions &lt;20. <\/strong>Keywords in lower positions will likely be irrelevant, so they\u2019re not worth taking into account.<\/li>\n<li><strong>Keywords with a monthly search volume of at least 10. <\/strong>Remember, we want to optimize for questions that appear in PAA boxes for popular search queries.<\/li>\n<li><strong>Keywords with PAA boxes in the results.<\/strong><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"801\" class=\"wp-image-39747\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/organic-keywords-paa.jpg\" alt=\"organic keywords paa\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/organic-keywords-paa.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/organic-keywords-paa-680x340.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/organic-keywords-paa-768x384.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/organic-keywords-paa-1536x769.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/organic-keywords-paa-400x200.jpg 400w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Export the full list of keywords from the filtered report to&nbsp;CSV.<\/p>\n<h3 id=\"scrape-paa-questions\">3. Scrape PAA results<\/h3>\n<p>Before you can optimize the page, you need to know which questions are showing up in the PAA boxes for these keywords. To do that, open the CSV from the previous step, then copy and paste the full list of keywords into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"824\" height=\"459\" class=\"wp-image-39736\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/Screen-Recording-2020-09-21-at-05.21-pm.gif\" alt=\"Screen Recording 2020 09 21 at 05.21 pm\"><\/p>\n<p>Hit the \u201cExport\u201d button, check the \u201cInclude SERPs\u201d box, then export.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"990\" height=\"678\" class=\"wp-image-39720\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/14-export-serps.png\" alt=\"14 export serps\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/14-export-serps.png 990w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/14-export-serps-621x425.png 621w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/14-export-serps-768x526.png 768w\" sizes=\"auto, (max-width: 990px) 100vw, 990px\"><\/p>\n<h3 id=\"find-popular-questions\">4. Look for common PAA questions<\/h3>\n<p>Google seems to always use the same source for a question\u2019s answer, even if it shows up in the PAA box across multiple queries. So, the next step is to find the most frequently occurring questions for your page. After all, if the same question is showing in the PAA box for hundreds or thousands of keywords, then it\u2019s potentially worth optimizing for.<\/p>\n<p>The easiest way to do this is to paste or import the CSV from the previous step into a Google sheet, then create a pivot&nbsp;table.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1204\" height=\"804\" class=\"wp-image-39749\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/Screen-Recording-2020-09-21-at-05.41-pm.gif\" alt=\"Screen Recording 2020 09 21 at 05.41 pm\"><\/p>\n<p>If you\u2019ve never created or heard of a pivot table before, don\u2019t worry. It\u2019s basically just a way to extract and visualize data from a dataset.<\/p>\n<p>Just replicate these settings and you\u2019ll be good to&nbsp;go:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1464\" class=\"wp-image-39742\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/15-pivot-table.png\" alt=\"15 pivot table\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/15-pivot-table.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/15-pivot-table-464x425.png 464w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/15-pivot-table-768x703.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/15-pivot-table-1536x1405.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Note that the filter where it says \u201cShowing 1 Item\u201d above is set to only \u2018People also ask\u2019 results.<\/p>\n<p>The result should show how many times each question appears in the PAA box across all the keywords the page ranks for, plus the total sum of search volume for those keywords.<\/p>\n<p>For example, the question \u2018What are the top 10 websites?\u2019 shows up in the PAA box for 212 keywords that our list of Google search operators ranks for. And the sum of monthly search volumes for those keywords is 61,800.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1562\" height=\"140\" class=\"wp-image-39723\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/16-pivot-table-2.png\" alt=\"16 pivot table 2\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/16-pivot-table-2.png 1562w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/16-pivot-table-2-680x61.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/16-pivot-table-2-768x69.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/16-pivot-table-2-1536x138.png 1536w\" sizes=\"auto, (max-width: 1562px) 100vw, 1562px\"><\/p>\n<p>If Google would use our page as the source for the answer to that question, it would probably send a few hundred extra visits our&nbsp;way.<\/p>\n<h3 id=\"check-source\">5. Make sure you\u2019re not already the source<\/h3>\n<p>Before going any further, you should rule out the possibility that Google is already pulling the answer from your page. You can do that by searching for a query where that question shows in the PAA&nbsp;box.<\/p>\n<p>To reveal those queries, hit the \u201c+\u201d icon on the question itself:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"744\" height=\"239\" class=\"wp-image-39751\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/Screen-Recording-2020-09-21-at-05.52-pm.gif\" alt=\"Screen Recording 2020 09 21 at 05.52 pm\"><\/p>\n<p>Copy and paste one of these into Google. You should see the question in the PAA box in the SERP. Expand it and see if you\u2019re the source.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1252\" class=\"wp-image-39734\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/17-websites-paa.png\" alt=\"17 websites paa\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/17-websites-paa.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/17-websites-paa-543x425.png 543w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/17-websites-paa-768x601.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/17-websites-paa-1536x1202.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> If you don\u2019t see the question in the PAA box, try setting your VPN to the target country and searching incognito.&nbsp;<\/div>\n<p>If you are the source, move on to the next question. There\u2019s no logic optimizing for a question where you\u2019re already the answer.<\/p>\n<h3 id=\"check-ranking-eligibility\">6. Check that you\u2019re \u2018eligible\u2019 to rank in the PAA&nbsp;box<\/h3>\n<p>Most of the answers Google chooses for the PAA box seem to come from one of the top ten rankings <strong>for the question itself<\/strong>.<\/p>\n<p>For example, if you search for \u2018most visited websites\u2019, the answer for the question \u2018What are the top 10 websites?\u2019 in the PAA box comes from our <a href=\"https:\/\/ahrefs.com\/websites\" data-ahr=\"https:\/\/ahrefs.com\/blog\/most-visited-websites\/\">list of the most visited websites<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1503\" height=\"1600\" class=\"wp-image-39743\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/18-paa-most-popular-websites.png\" alt=\"18 paa most popular websites\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/18-paa-most-popular-websites.png 1503w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/18-paa-most-popular-websites-399x425.png 399w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/18-paa-most-popular-websites-768x818.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/18-paa-most-popular-websites-1443x1536.png 1443w\" sizes=\"auto, (max-width: 1503px) 100vw, 1503px\"><\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div>&nbsp;Again, it\u2019s best to do this in incognito with a&nbsp;VPN.&nbsp;<\/div>\n<p>And if you search for that question, you\u2019ll see our page in position #3:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1249\" height=\"1600\" class=\"wp-image-39731\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/19-paa-question-ranking.png\" alt=\"19 paa question ranking\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/19-paa-question-ranking.png 1249w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/19-paa-question-ranking-332x425.png 332w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/19-paa-question-ranking-768x984.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/19-paa-question-ranking-1199x1536.png 1199w\" sizes=\"auto, (max-width: 1249px) 100vw, 1249px\"><\/p>\n<p>So, unless you\u2019re already ranking in the top 10 for the question itself, chances are your page isn\u2019t an eligible answer source. If that\u2019s the case, go back and choose a different question to potentially optimize for.<\/p>\n<h3 id=\"optimize-page\">7. Optimize your&nbsp;page<\/h3>\n<p>If you\u2019ve got this far, then the following should be&nbsp;true:<\/p>\n<ul>\n<li>You\u2019ve found a popular PAA question.<\/li>\n<li>Your page is not currently the source of the answer.<\/li>\n<li>You rank in the top 10 when you search Google for that question.<\/li>\n<\/ul>\n<p>Good. Now, how do you optimize your&nbsp;page?<\/p>\n<p>Most of the same <a href=\"https:\/\/ahrefs.com\/blog\/seo-best-practices\/\">best practices<\/a>&nbsp;exist here as when <a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/find-featured-snippets\/\">optimizing for featured snippets<\/a>. Here\u2019s the basic process:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"999\" class=\"wp-image-39753\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/20-optimize-paa.png\" alt=\"20 optimize paa\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/20-optimize-paa.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/20-optimize-paa-383x425.png 383w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/20-optimize-paa-768x852.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Let\u2019s go through each of these in more detail.<\/p>\n<h4>Is the answer to the question on the&nbsp;page?<\/h4>\n<p>If the answer isn\u2019t on your page, you need to add it. After all, there\u2019s zero chance your page being selected as an answer source if it isn\u2019t actually a source.<\/p>\n<p>Note that you don\u2019t necessarily need to use the same exact wording here. For example, Healthline is the source of the answer for the question \u201cWhat is a dehumidifier used for?\u201d, but the page itself doesn\u2019t use this phrasing. Google pulls the answer from the intro below the H1 that reads \u201cWhat Does a Dehumidifier Do?\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"774\" class=\"wp-image-39738\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-30-at-14.47.41.png\" alt=\"Screenshot 2020 09 30 at 14.47.41\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-30-at-14.47.41.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-30-at-14.47.41-680x329.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-30-at-14.47.41-768x372.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-30-at-14.47.41-1536x743.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1059\" class=\"wp-image-39721\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/healthline-source.png\" alt=\"healthline source\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/healthline-source.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/healthline-source-642x425.png 642w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/healthline-source-768x508.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/healthline-source-1536x1017.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>It\u2019s also important not to shoehorn answers to irrelevant questions into your content. For instance, if your page is about the <a href=\"https:\/\/ahrefs.com\/websites\" data-ahr=\"https:\/\/ahrefs.com\/blog\/most-visited-websites\/\">top 100 most visited websites<\/a>, trying to optimize for a PAA question like \u2018What is a website?\u2019 is a bad&nbsp;idea.<\/p>\n<h4>Is it in the format Google expects?<\/h4>\n<p>Like featured snippets, PAA answers come in various formats. Text, tables, lists, and videos are most common. You can check which format Google expects by looking at the current answer to the question.<\/p>\n<p>For example, it\u2019s clear that Google expects an unordered list&nbsp;format for the question \u201cWhat is the best accounting system for a small business?\u201d:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1377\" class=\"wp-image-39725\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/21-paa-unordered-list.jpg\" alt=\"21 paa unordered list\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/21-paa-unordered-list.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/21-paa-unordered-list-494x425.jpg 494w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/21-paa-unordered-list-768x661.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/21-paa-unordered-list-1536x1322.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>If your content doesn\u2019t match this format, it\u2019s unlikely to be chosen as the answer source. You can fix this by making formatting changes to bring your content in line with expectations. As a bonus, this will also often make your content more digestible for other visitors.<\/p>\n<h4>Is the code&nbsp;clean?<\/h4>\n<p>Messy code can often confuse Google, so it pays to make things as clear as possible. That means using clear headings (H2, H3, etc.), and removing any unnecessary fluff.<\/p>\n<p>For instance, if we wanted Google to pull the answer to the question \u2018How do I become an affiliate marketer?\u2019 from <a href=\"https:\/\/ahrefs.com\/blog\/affiliate-marketing\/\">this post<\/a>, then it might be worth summarizing the key points from the seven steps straight after.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1148\" height=\"780\" class=\"wp-image-39730\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/22-post-formatting.png\" alt=\"22 post formatting\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/22-post-formatting.png 1148w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/22-post-formatting-626x425.png 626w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/22-post-formatting-768x522.png 768w\" sizes=\"auto, (max-width: 1148px) 100vw, 1148px\"><\/p>\n<p>People have also theorized that marking up questions and answers with schema may increase your chances of appearing in PAA boxes. Just know that this isn\u2019t a requirement, but it certainly seems logical that it would help as it\u2019s easier for Google to extract the relevant information.<\/p>\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"https:\/\/ahrefs.com\/blog\/schema-markup\/\">What Is Schema Markup? How to Use It for&nbsp;SEO<\/a><\/em><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How else can you use PAA boxes to improve SEO?\" data-section=\"improve-seo-paa\">\n<h2>How else can you use PAA boxes to improve SEO?<\/h2>\n<\/div><\/div>\n<p>Ranking in common PAA boxes is not the only way they can help with&nbsp;SEO.<\/p>\n<p>Here are a few other ways you can use&nbsp;them:<\/p>\n<ol>\n<li><a href=\"#better-content\">Make better content<\/a><\/li>\n<li><a href=\"#new-keywords\">Find new keywords to target<\/a><\/li>\n<li><a href=\"#better-answers\">Give better answers to branded queries<\/a><\/li>\n<\/ol>\n<h3 id=\"better-content\">1. Make better content<\/h3>\n<p>PAA boxes often give insight into related things searchers want to know. Incorporating these answers into your content can lead to more in-depth content that better satisfies <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">searcher intent<\/a>.<\/p>\n<p>For example, take a look at the PAA box for \u201cguest blogging\u201d:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"587\" class=\"wp-image-39727\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/23-search-intent-paa.png\" alt=\"23 search intent paa\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/23-search-intent-paa.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/23-search-intent-paa-680x249.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/23-search-intent-paa-768x282.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/23-search-intent-paa-1536x564.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>These are all things that searchers might reasonably expect to learn when they click a result, yet <a href=\"https:\/\/ahrefs.com\/blog\/guest-blogging\/\">our post<\/a>&nbsp;doesn\u2019t answer any of these questions. Perhaps that\u2019s why it\u2019s only ranking in position 12, despite having more backlinks than many of the pages that outrank it.<\/p>\n<h3 id=\"new-keywords\">2. Find new keywords to target<\/h3>\n<p>Most of the questions that show up in PAA boxes rarely seem to have high monthly search volumes.<\/p>\n<p>Just look at these questions, for example:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"625\" class=\"wp-image-39754\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/25-when-did-apple-release-airpods-paa.png\" alt=\"25 when did apple release airpods paa\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/25-when-did-apple-release-airpods-paa.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/25-when-did-apple-release-airpods-paa-680x266.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/25-when-did-apple-release-airpods-paa-768x300.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/25-when-did-apple-release-airpods-paa-1536x600.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>If we paste them into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, they all have ten or fewer estimated monthly searches in the&nbsp;US.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"926\" height=\"362\" class=\"wp-image-39735\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/26-ke-no-sv.png\" alt=\"26 ke no sv\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/26-ke-no-sv.png 926w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/26-ke-no-sv-680x266.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/26-ke-no-sv-768x300.png 768w\" sizes=\"auto, (max-width: 926px) 100vw, 926px\"><\/p>\n<p>But that doesn\u2019t mean people aren\u2019t searching for answers to these questions in other&nbsp;ways.<\/p>\n<p>For example, if we install Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/seo-toolbar\">SEO toolbar<\/a>&nbsp;and search for one of those questions, we see that the top-ranking page gets an estimated 4,800 monthly search visits.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"523\" class=\"wp-image-39722\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/27-ahrefs-toolbar.png\" alt=\"27 ahrefs toolbar\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/27-ahrefs-toolbar.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/27-ahrefs-toolbar-680x222.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/27-ahrefs-toolbar-768x251.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/27-ahrefs-toolbar-1536x502.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>That\u2019s because the page is getting traffic from lots of other similar keywords, like \u201cnew airpods\u201d and \u201cairpod 3.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"409\" class=\"wp-image-39718\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/28-organic-keywords.png\" alt=\"28 organic keywords\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/28-organic-keywords.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/28-organic-keywords-680x174.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/28-organic-keywords-768x196.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/28-organic-keywords-1536x393.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>In this case, you would have probably found these keywords with a conventional <a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">keyword research<\/a>&nbsp;process. But if you keep expanding to reveal more questions in PAA boxes, you\u2019ll often end up coming across questions related to topics you never thought of writing about.<\/p>\n<p>For example, when I searched for \u201cbest accounting tool\u201d, there were many questions related to software I\u2019d never heard of like Xero, Wave Accounting, and Peachtree. Using these as \u2018seed\u2019 keywords in <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>&nbsp;reveals hundreds of worthwhile keywords I probably would never have found&nbsp;otherwise.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1019\" class=\"wp-image-39741\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/29-seed-keywords-ke.jpg\" alt=\"29 seed keywords ke\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/29-seed-keywords-ke.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/29-seed-keywords-ke-667x425.jpg 667w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/29-seed-keywords-ke-260x166.jpg 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/29-seed-keywords-ke-768x489.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/29-seed-keywords-ke-1536x978.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<h3 id=\"better-answers\">3. Give better answers to branded queries<\/h3>\n<p>Branded queries are usually low-volume, but people searching for them are often near the bottom of the <a href=\"https:\/\/ahrefs.com\/blog\/marketing-funnels\/\">marketing funnel<\/a>&nbsp;and are close to conversion. If they\u2019re getting misleading or inaccurate information at this stage, that could easily throw them off their purchase.<\/p>\n<p>For example, take a look at the answer to this question when you search for \u2018QuickBooks\u2019:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"745\" class=\"wp-image-39739\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/30-branded-paa.png\" alt=\"30 branded paa\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/30-branded-paa.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/30-branded-paa-680x317.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/30-branded-paa-768x358.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/30-branded-paa-1536x715.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Not only does this answer come from a competitor, but it suggests illegal ways to get Quickbooks for free. That\u2019s not good for Quickbooks, so this is an answer they\u2019d almost certainly want to optimize for.<\/p>\n<h2>Final thoughts<\/h2>\n<p>Ranking in PAA boxes can undoubtedly boost organic traffic, but you need to choose your battles wisely. There\u2019s no point optimizing for a question that shows up only now and again for low-volume keywords.<\/p>\n<p>Does this mean it\u2019s worth doing for everyone? Probably not. If your site gets little \u2018regular\u2019 organic traffic, there are probably more important things to focus on than ranking in PAA&nbsp;boxes.<\/p>\n<p>Got questions? Ping me <a href=\"https:\/\/twitter.com\/joshuachardwick?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In fact, according to Ahrefs\u2019 Keywords Explorer, 43% of search queries now show a PAA&nbsp;box: In this guide, we\u2019ll talk about how you can rank in PAA boxes, whether you should even bother, and other ways they can help your&nbsp;SEO.<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":39765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[336],"class_list":["post-39757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Rank in &#039;People Also Ask&#039; Boxes and If You Should<\/title>\n<meta name=\"description\" content=\"The People Also Ask (PAA) box is a SERP feature that answers questions related to the user&#039;s query. But should you try to rank in them?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/people-also-ask\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Rank in &#039;People Also Ask&#039; Boxes and If You Should\" \/>\n<meta property=\"og:description\" content=\"Did you know that 43% of SERPs have PAA boxes?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/people-also-ask\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-01T16:00:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-18T14:59:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/fb-people-also-ask.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"990\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joshua Hardwick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Did you know that 43% of SERPs have PAA boxes?\" \/>\n<meta name=\"twitter:creator\" content=\"@JoshuaCHardwick\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/people-also-ask\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/people-also-ask\\\/\"},\"author\":{\"name\":\"Joshua Hardwick\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e6a89cbde8e750d22996aa26e213e712\"},\"headline\":\"How to Rank in \u2018People Also Ask\u2019 Boxes and If You Should\",\"datePublished\":\"2020-10-01T16:00:02+00:00\",\"dateModified\":\"2024-06-18T14:59:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/people-also-ask\\\/\"},\"wordCount\":2904,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/people-also-ask\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/fb-people-also-ask.png\",\"articleSection\":[\"General SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/people-also-ask\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/people-also-ask\\\/\",\"name\":\"How to Rank in 'People Also Ask' Boxes and If You Should\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/people-also-ask\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/people-also-ask\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/fb-people-also-ask.png\",\"datePublished\":\"2020-10-01T16:00:02+00:00\",\"dateModified\":\"2024-06-18T14:59:25+00:00\",\"description\":\"The People Also Ask (PAA) box is a SERP feature that answers questions related to the user's query. 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