{"id":39703,"date":"2020-09-29T12:52:38","date_gmt":"2020-09-29T17:52:38","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=39703"},"modified":"2026-05-14T12:09:33","modified_gmt":"2026-05-14T17:09:33","slug":"meta-description","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/meta-description\/","title":{"rendered":"How to Write the Perfect Meta Description"},"content":{"rendered":"
The meta description is an HTML attribute used to describe what a page is about. It can appear in search results as a snippet under the title tag<\/a> to provide more context.<\/div>\n

\"1<\/p>\n

Here\u2019s how the code snippet looks:<\/p>\n

<meta name=\"description\" content=\"Site Explorer runs on a huge database of 12 trillion links and 402 million tracked keywords to give you the most complete SEO data about any website or URL.\"><\/code><\/p>\n

Even though the meta description attribute is not a ranking factor<\/a> and Google shows it in search results only 37% of the time<\/a>, it\u2019s still a part of on-page SEO<\/a> that content publishers often encounter.<\/p>\n

In this guide, you\u2019ll learn how to create great meta descriptions fast and how to audit them efficiently. But first, let me explain why meta descriptions still matter (and why their role has actually grown more interesting in the age of AI search).<\/p>\n

Further reading<\/div>
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