{"id":39562,"date":"2020-09-22T11:00:20","date_gmt":"2020-09-22T16:00:20","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=39562"},"modified":"2023-05-12T06:24:59","modified_gmt":"2023-05-12T11:24:59","slug":"seo-myths","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/seo-myths\/","title":{"rendered":"10 SEO Myths You Should Ignore"},"content":{"rendered":"
Most myths are harmless. Gum takes seven years to digest. Sharks don\u2019t get cancer. Lightning never strikes the same place twice.<\/div>\n

Unfortunately, the same can\u2019t be said for most SEO myths. At best, they\u2019re slightly misleading. At worst, they lead you to waste precious time, money, and resources on things that will never improve SEO<\/a>.<\/p>\n

So let\u2019s bust a few common SEO myths once and for all.<\/p>\n

    \n
  1. SEO is dead<\/a><\/li>\n
  2. SEO is a one-time thing<\/a><\/li>\n
  3. Google only ranks \u2018fresh\u2019 content<\/a><\/li>\n
  4. Long-tail keywords are easier to rank for<\/a><\/li>\n
  5. Duplicate content will get you penalized<\/a><\/li>\n
  6. Social signals help rankings<\/a><\/li>\n
  7. PPC can\u2019t help you rank higher<\/a><\/li>\n
  8. PageRank doesn\u2019t matter anymore<\/a><\/li>\n
  9. SEO is all about rankings<\/a><\/li>\n
  10. Keyword research isn\u2019t important<\/a><\/li>\n<\/ol>\n