{"id":38850,"date":"2020-08-20T11:00:48","date_gmt":"2020-08-20T16:00:48","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=38850"},"modified":"2023-10-05T02:52:57","modified_gmt":"2023-10-05T07:52:57","slug":"how-to-create-a-wikipedia-page","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/how-to-create-a-wikipedia-page\/","title":{"rendered":"How to Create a Wikipedia Page (Step by&nbsp;Step)"},"content":{"rendered":"<div class=\"intro-txt\">Having a Wikipedia page&nbsp;about yourself or your company is a milestone that improves your brand equity. And you don\u2019t even need to visit Wikipedia to see&nbsp;that.<\/div>\n<p>Google any notable brand, and you\u2019ll most likely see something like&nbsp;this:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"835\" height=\"1600\" class=\"wp-image-38821\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/1-tesla-knowledge-graph.jpg\" alt=\"1 tesla knowledge graph\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/1-tesla-knowledge-graph.jpg 835w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/1-tesla-knowledge-graph-222x425.jpg 222w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/1-tesla-knowledge-graph-768x1472.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/1-tesla-knowledge-graph-802x1536.jpg 802w\" sizes=\"auto, (max-width: 835px) 100vw, 835px\"><\/p>\n<p>Most of the displayed information comes from Wikipedia and Wikidata.<\/p>\n<p>However, getting a Wikipedia page is tricky. And I\u2019m putting it mildly.<\/p>\n<p>I spent hours researching the official guidelines, tried to reverse-engineer the process from the reviewers\u2019 point of view, and got our brand page approved without doing anything shady:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"710\" class=\"wp-image-38818\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/2-submission-accepted.jpg\" alt=\"2 submission accepted\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/2-submission-accepted.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/2-submission-accepted-680x302.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/2-submission-accepted-768x341.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/2-submission-accepted-1536x682.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>And despite trying to make the page better gradually, it got flagged and deleted two weeks&nbsp;later.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1422\" height=\"466\" class=\"wp-image-38829\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/3-pending-deletion.png\" alt=\"3 pending deletion\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/3-pending-deletion.png 1422w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/3-pending-deletion-680x223.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/3-pending-deletion-768x252.png 768w\" sizes=\"auto, (max-width: 1422px) 100vw, 1422px\"><\/p>\n<p>The problem? Allegedly bad sources and a bias against the SEO industry.<\/p>\n<p>Despite failing to get the page to stick and withstand the review processes, I learned a lot about Wikipedia and creating a brand&nbsp;page.<\/p>\n<p>In this guide, you\u2019ll learn how to create a Wikipedia page from start-to-finish, and how to stand the best chance of getting it approved long-term:<\/p>\n<ol>\n<li><a href=\"#check-notability\">Check your notability<\/a><\/li>\n<li><a href=\"#find-notability-sources\">Find sources to establish notability<\/a><\/li>\n<li><a href=\"#create-user-page\">Create a user&nbsp;page<\/a><\/li>\n<li><a href=\"#build-reputation\">Build your reputation<\/a><\/li>\n<li><a href=\"#create-outline\">Create an outline<\/a><\/li>\n<li><a href=\"#draft-page\">Draft your&nbsp;page<\/a><\/li>\n<li><a href=\"#format-cite-categorize\">Format, cite and categorize<\/a><\/li>\n<li><a href=\"#submit-for-review\">Prepare to submit for review<\/a><\/li>\n<li><a href=\"#adjust-cooperate\">Adjust and cooperate<\/a><\/li>\n<li><a href=\"#monitor-entries\">Monitor your entries<\/a><\/li>\n<\/ol>\n<p>Let\u2019s kick this off with the dealbreaker.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Check your notability\" data-section=\"check-notability\">\n<h2>1. Check your notability<\/h2>\n<\/div><\/div>\n<p>The most common reason why Wikipedia pages fail the review process is the lack of notability.<\/p>\n<p>And here\u2019s the harsh reality: Your brand is less notable than you&nbsp;think.<\/p>\n<p>I had no doubt about the notability of Ahrefs. We have arguably the most popular SEO toolset and pretty much everyone in the industry has mentioned us at one point or another:<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">What\u2019s your primary, paid SEO tool of choice these&nbsp;days?<br>\n(if you use multiple, tick the one you use most)\u2014 Rand Fishkin (@randfish) <a href=\"https:\/\/twitter.com\/randfish\/status\/1207021260657414145?ref_src=twsrc%5Etfw\">December 17,&nbsp;2019<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>On top of this, our&nbsp;two biggest \u2018competitors\u2019 already have&nbsp;Wikipedia pages. So it should be pretty easy to get it for us as well,&nbsp;right?<\/p>\n<p>Well, here\u2019s the outcome of my first article submission:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1354\" height=\"416\" class=\"wp-image-38837\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/4-submission-declined.png\" alt=\"4 submission declined\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/4-submission-declined.png 1354w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/4-submission-declined-680x209.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/4-submission-declined-768x236.png 768w\" sizes=\"auto, (max-width: 1354px) 100vw, 1354px\"><\/p>\n<p>So, even for us, it took a lot of effort to put together enough good sources to stand a chance at withstanding the notability criteria.<\/p>\n<p>And you already know our results. Some editors thought that it was good enough, and some disregarded most of the sources as not reliable due to the affiliation with the marketing and SEO industry.<\/p>\n<p>So, how do you know what to use as sources?<\/p>\n<h3>What notability means for Wikipedia<\/h3>\n<p>The <a href=\"https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Notability_(organizations_and_companies)\" target=\"_blank\" rel=\"noopener noreferrer\">notability criteria that apply to companies<\/a>&nbsp;state that:<\/p>\n<blockquote><p>An organization is generally considered notable if it has been the subject of significant coverage in reliable, independent secondary sources. Trivial or incidental coverage of a subject by secondary sources is not sufficient to establish notability. All content must be verifiable. If no independent, third-party, reliable sources can be found on a topic, then Wikipedia should not have an article on&nbsp;it.<\/p><\/blockquote>\n<p>There are quite a few terms that need to be explained further. That\u2019s because even some well-established sources don\u2019t always meet the criteria.<\/p>\n<p>For example, I\u2019m sure you\u2019ve seen many brands with sections like this on their homepage, displaying the logos of well-known websites like Forbes and Entrepreneur:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1390\" height=\"100\" class=\"wp-image-38819\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/5-homepage-logos.png\" alt=\"5 homepage logos\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/5-homepage-logos.png 1390w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/5-homepage-logos-680x49.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/5-homepage-logos-768x55.png 768w\" sizes=\"auto, (max-width: 1390px) 100vw, 1390px\"><\/p>\n<p>Sorry to disappoint, but these don\u2019t automatically establish notability on Wikipedia. A lot of pages on websites like these are user-generated and sponsored. That disqualifies them from being legitimate Wikipedia sources.<\/p>\n<p>Let me expand on the source criteria so it will be clear&nbsp;why:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Reliable_sources_checklist\" target=\"_blank\" rel=\"noopener noreferrer\">Reliable<\/a><\/strong>&nbsp;- it has to be written by a source that has established credibility. This includes most journalistic and academic sources, books from reputable publishing houses, and most industry-leading blogs and platforms with proper editorial processes.<\/li>\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Independent_sources\" target=\"_blank\" rel=\"noopener noreferrer\">Independent<\/a><\/strong>&nbsp;- the source has to be unbiased. I\u2019ll just point out that your <a href=\"https:\/\/en.wikipedia.org\/w\/index.php?title=Wikipedia:ORGIND\" target=\"_blank\" rel=\"noopener noreferrer\">customers are considered related to your business<\/a>. That makes a lot of reviews and how-to guides fail this independence criterion.<\/li>\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Wikipedia:No_original_research#Primary,_secondary_and_tertiary_sources\" target=\"_blank\" rel=\"noopener noreferrer\">Secondary<\/a><\/strong>&nbsp;- the source has to include the author\u2019s own thinking, evaluation, analysis, interpretation, or synthesis. For example, original research and SEC filings are primary sources.<\/li>\n<\/ul>\n<p>You see, because pretty much anyone can post on Forbes or Entrepreneur, they often fail the reliability and independence criteria unless their editorial teams create the content.<\/p>\n<p>Then there\u2019s the non-trivial mention criterion.<\/p>\n<p>We have links from prestigious sources, but most of them are just passing mentions like&nbsp;this:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1504\" height=\"1148\" class=\"wp-image-38816\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/6-passing-mention.png\" alt=\"6 passing mention\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/6-passing-mention.png 1504w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/6-passing-mention-557x425.png 557w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/6-passing-mention-768x586.png 768w\" sizes=\"auto, (max-width: 1504px) 100vw, 1504px\"><\/p>\n<p>The <a href=\"https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Common_sourcing_mistakes_(notability)\" target=\"_blank\" rel=\"noopener noreferrer\">Wikipedia consensus<\/a>&nbsp;on a non-trivial mention seems to be at least two paragraphs dedicated to the topic of your page. The more, the better, and a whole dedicated article is the best. An example in our case is&nbsp;this:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1300\" class=\"wp-image-38828\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/7-good-source.jpg\" alt=\"7 good source\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/7-good-source.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/7-good-source-523x425.jpg 523w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/7-good-source-768x624.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/7-good-source-1536x1248.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<h3>How to quickly estimate notability<\/h3>\n<p>Make sure the first two of these are true, and ideally all&nbsp;three:<\/p>\n<ol>\n<li><a href=\"#not-run-of-the-mill\">Your company isn\u2019t \u2018run-of-the-mill\u2019<\/a><\/li>\n<li><a href=\"#significant-coverage\">You have significant coverage in reliable and independent sources<\/a><\/li>\n<li><a href=\"#red-links\">The entity has \u2018red links\u2019 scattered throughout Wikipedia<\/a><\/li>\n<\/ol>\n<h4 id=\"not-run-of-the-mill\">1. Your company isn\u2019t \u2018run-of-the-mill\u2019<\/h4>\n<p>This is the first and also last notability condition that has nothing to do with sources. Something run-of-the-mill can be defined as not standing out from the rest. <a href=\"https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Run-of-the-mill\" target=\"_blank\" rel=\"noopener noreferrer\">This Wiki essay<\/a>&nbsp;gives mostly local businesses as examples, but it can apparently be stretched quite a&nbsp;bit.<\/p>\n<p>Just check this comment on our deletion page discussion:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1346\" height=\"188\" class=\"wp-image-38840\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/8-deletion-page-discussion.png\" alt=\"8 deletion page discussion\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/8-deletion-page-discussion.png 1346w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/8-deletion-page-discussion-680x95.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/8-deletion-page-discussion-768x107.png 768w\" sizes=\"auto, (max-width: 1346px) 100vw, 1346px\"><\/p>\n<p>The takeaway? Having the <a href=\"https:\/\/www.imperva.com\/blog\/most-active-good-bots\/\" target=\"_blank\" rel=\"noopener noreferrer\">largest commercial crawler<\/a>&nbsp;and <a href=\"https:\/\/www.searchenginejournal.com\/ahrefs-search-engine\/300573\/\" target=\"_blank\" rel=\"noopener noreferrer\">developing a search engine<\/a>&nbsp;is not enough to stand out for some editors. I wouldn\u2019t expect this kind of bias in other industries, but make sure that your company stands out in&nbsp;yours.<\/p>\n<h4 id=\"significant-coverage\">2. You have significant coverage in reliable and independent sources<\/h4>\n<p>There\u2019s no way you wouldn\u2019t know about brand mentions on the most prominent news sites like The New York Times, The Wall Street Journal, The Guardian, or Financial Times.<\/p>\n<p>If there\u2019s at least one article on those kinds of sites that mentions your brand in detail, you can most likely celebrate. It won\u2019t be probably difficult to find other legitimate sources to cite on your&nbsp;page.<\/p>\n<h4 id=\"red-links\">3. The entity has \u2018red links\u2019 scattered throughout Wikipedia<\/h4>\n<p>Another indicator of having a notable brand is its occurrence throughout Wikipedia itself. These mentions are often marked in red, meaning that there\u2019s no page for the brand&nbsp;yet.<\/p>\n<p>You can see an Ahrefs red link on a French page about backlinks:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"323\" class=\"wp-image-38822\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/9-red-link.png\" alt=\"9 red link\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/9-red-link.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/9-red-link-680x137.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/9-red-link-768x155.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/9-red-link-1536x310.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>If you click on it, it takes you to an article creation page. That\u2019s because Wikipedia encourages&nbsp;contributors to <a href=\"https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Red_link\" target=\"_blank\" rel=\"noopener noreferrer\">create pages about \u201cred links.\u201d<\/a>&nbsp;Why? For Wikipedia to be the best encyclopedia it can be, it needs information on things that are mentioned throughout.<\/p>\n<p>If you\u2019re wondering how to find these red links, Google them. Just combine the <a href=\"https:\/\/ahrefs.com\/blog\/google-advanced-search-operators\/\">search operator<\/a>&nbsp;<code>site:wikipedia.org<\/code>&nbsp;with your brand name in quotation marks. Google will retrieve all Wikipedia pages that contain the mention of your&nbsp;brand.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1314\" height=\"574\" class=\"wp-image-38846\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/10-search-operator-red-link.png\" alt=\"10 search operator red link\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/10-search-operator-red-link.png 1314w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/10-search-operator-red-link-680x297.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/10-search-operator-red-link-768x335.png 768w\" sizes=\"auto, (max-width: 1314px) 100vw, 1314px\"><\/p>\n<p>It naturally also retrieves citations of your articles, so you\u2019ll have to discard those. Unfortunately for us, it turned out that while we had quite a few red links, none of them were on the English Wiki.<\/p>\n<p>While the red link on the French article might have helped us establish notability on the French Wiki, it doesn\u2019t have much or any effect on the main English one. That\u2019s because Wikis in different languages are entities of their own (more on that&nbsp;later).<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Find sources to establish notability\" data-section=\"find-notability-sources\">\n<h2>2. Find sources to establish notability<\/h2>\n<\/div><\/div>\n<p>Most of the time, you won\u2019t be lucky enough to have an all-star source or red links to&nbsp;begin.<\/p>\n<p>If that\u2019s the case, as it was for us, follow these tips in order. It\u2019s the most efficient method, and you can waste a lot of time looking for sources that may not even&nbsp;exist.<\/p>\n<ol>\n<li><a href=\"#check-referring-domains\">Check your referring domains for non-trivial coverage<\/a><\/li>\n<li><a href=\"#books-and-journals\">Dig into books and journals<\/a><\/li>\n<li><a href=\"#brand-mentions\">Check brand mentions in search of unlinked coverage<\/a><\/li>\n<\/ol>\n<h3 id=\"check-referring-domains\">A. Check your referring domains for non-trivial coverage<\/h3>\n<p>Looking through your website\u2019s backlink profile is the most efficient way to find suitable sources. To do this, paste your website into <a href=\"https:\/\/ahrefs.com\/site-explorer\/\">Ahrefs\u2019 Site Explorer<\/a>, then go to the <strong>Referring Domains <\/strong>report. This shows all the sites linking to you sorted roughly by popularity.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"843\" class=\"wp-image-38814\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/11-referring-domains-report.png\" alt=\"11 referring domains report\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/11-referring-domains-report.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/11-referring-domains-report-680x358.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/11-referring-domains-report-768x405.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/11-referring-domains-report-1536x809.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Eyeball the list for popular news websites, magazines, and the best industry sources. When you encounter one, click the caret in the \u201cLinks to target\u201d column to see individual links, then check their context.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"665\" class=\"wp-image-38849\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/12-caret-referring-domains.png\" alt=\"12 caret referring domains\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/12-caret-referring-domains.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/12-caret-referring-domains-680x283.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/12-caret-referring-domains-768x319.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/12-caret-referring-domains-1536x638.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>The source above looks promising&nbsp;because it provides information about our company. And there\u2019s a chance there will be at least two paragraphs about our brand and products. We can confirm whether that\u2019s the case by checking the page manually.<\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div>&nbsp;If you\u2019re hesitant whether a given source is appropriate, try to check <a href=\"https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Reliable_sources\/Perennial_sources#Sources\" target=\"_blank\" rel=\"noopener noreferrer\">Wiki\u2019s consensus on popular sources<\/a>.&nbsp;<\/div>\n<p>With passing mentions and references, you can usually spot those right&nbsp;away.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"474\" class=\"wp-image-38824\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/12-referring-domains-fleeting-mention.png\" alt=\"12 referring domains fleeting mention\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/12-referring-domains-fleeting-mention.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/12-referring-domains-fleeting-mention-680x201.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/12-referring-domains-fleeting-mention-768x228.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/12-referring-domains-fleeting-mention-1536x455.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>If you can\u2019t find at least one good source from your backlink profile, then you probably don\u2019t meet the notability guidelines and shouldn\u2019t continue. Instead, read <a href=\"#no-notability\">this section<\/a>&nbsp;about what to do in this situation.<\/p>\n<h3 id=\"books-and-journals\">B. Dig into books and journals<\/h3>\n<p>If your company is likely to have been referenced in books or journals, these may also be notable sources.<\/p>\n<p>As there are countless books on marketing and SEO, and our software is popular amongst industry professionals, this was the case for us. Unfortunately, as we don\u2019t own many of these books, we couldn\u2019t look for mentions firsthand. Instead, we used Google Books.<\/p>\n<p>If you\u2019re following along, just head to <a href=\"https:\/\/books.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Books<\/a>&nbsp;and search for your brand. It should return any books with mentions and show their context in the snippet.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1510\" height=\"1600\" class=\"wp-image-38813\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/12-google-books.jpg\" alt=\"12 google books\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/12-google-books.jpg 1510w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/12-google-books-401x425.jpg 401w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/12-google-books-768x814.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/12-google-books-1450x1536.jpg 1450w\" sizes=\"auto, (max-width: 1510px) 100vw, 1510px\"><\/p>\n<p>It\u2019s not much, but you can build your references and Wiki page text around it.<\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> I knew some books featuring our brand but were not available in Google Books. If that\u2019s the case for you, either get the book or try your luck with Amazon book samples.<\/div>\n<p>For journals, I\u2019d recommend using the&nbsp;most trusted and popular journal directories. I used <a href=\"https:\/\/www.jstor.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">JSTOR<\/a>&nbsp;during my university years, and it\u2019s recommended by Wikipedia as&nbsp;well.<\/p>\n<p>To be honest, I didn\u2019t find anything usable for Ahrefs on JSTOR. I had more luck with other journals, but after skimming through the contributions, they just weren\u2019t good marketing and SEO sources. I studied marketing as a part of my major, and it\u2019s a sad truth that many academic marketing pieces are far from reality. Take this into account for your industry.<\/p>\n<p>On top of that, some sources are also so-called <a href=\"https:\/\/predatoryjournals.com\/journals\/\" target=\"_blank\" rel=\"noopener noreferrer\">predatory journals<\/a>&nbsp;that don\u2019t meet the reliability and independence criteria.<\/p>\n<p>My opinion is that you\u2019re best sticking with JSTOR and not wasting time looking elsewhere.<\/p>\n<h3 id=\"brand-mentions\">C. Check brand mentions in search of unlinked coverage<\/h3>\n<p>I\u2019d recommend doing this only if you feel like you\u2019re missing just one more great source, as it involves searching the web for unlinked brand mentions.<\/p>\n<p>You can do this with <a href=\"https:\/\/ahrefs.com\/blog\/google-advanced-search-operators\/\">Google search operators<\/a>. Just&nbsp;plug in different news, magazines and industry blogs with your brand&nbsp;name:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1302\" height=\"524\" class=\"wp-image-38820\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/14-brand-mentions-google.png\" alt=\"14 brand mentions google\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/14-brand-mentions-google.png 1302w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/14-brand-mentions-google-680x274.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/14-brand-mentions-google-768x309.png 768w\" sizes=\"auto, (max-width: 1302px) 100vw, 1302px\"><\/p>\n<p>However, this is quite tedious and time-consuming, so let\u2019s streamline this process with the help of <a href=\"https:\/\/ahrefs.com\/content-explorer\">Ahrefs\u2019 Content Explorer<\/a>.<\/p>\n<p>Content Explorer is a searchable database of more than three billion pages, where you can use similar search operators to filter the results.<\/p>\n<p>In our case, I want to see all mentions of \u201cahrefs\u201d except those on our website.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1542\" height=\"686\" class=\"wp-image-38847\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/15-content-explorer-brand-mentions.png\" alt=\"15 content explorer brand mentions\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/15-content-explorer-brand-mentions.png 1542w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/15-content-explorer-brand-mentions-680x303.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/15-content-explorer-brand-mentions-768x342.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/15-content-explorer-brand-mentions-1536x683.png 1536w\" sizes=\"auto, (max-width: 1542px) 100vw, 1542px\"><\/p>\n<p>This returns over 250,000 results:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"856\" class=\"wp-image-38817\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/16-content-explorer-pages.png\" alt=\"16 content explorer pages\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/16-content-explorer-pages.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/16-content-explorer-pages-680x364.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/16-content-explorer-pages-768x411.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/16-content-explorer-pages-1536x822.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Unfortunately, there\u2019s no way of filtering this down to websites that are good sources for Wikipedia, but we can narrow things down with filters to get a smaller sample to work&nbsp;with.<\/p>\n<p>First, let\u2019s select pages that are live and in English, as these are the only types of pages we can link to from Wikipedia.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"922\" class=\"wp-image-38842\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/18-content-explorer-english-live.png\" alt=\"18 content explorer english live\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/18-content-explorer-english-live.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/18-content-explorer-english-live-680x392.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/18-content-explorer-english-live-768x443.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/18-content-explorer-english-live-1536x885.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Second, let\u2019s filter for \u2018authoritative\u2019 websites. To do that, we can use Domain Rating (DR), which reflects the strength of a website\u2019s backlink profile. Suitable sources for Wiki tend to have pretty high DR, so I\u2019ll set this filter to DR&nbsp;70+.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"897\" class=\"wp-image-38825\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/19-content-explorer-dr-70.png\" alt=\"19 content explorer dr 70\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/19-content-explorer-dr-70.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/19-content-explorer-dr-70-680x381.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/19-content-explorer-dr-70-768x431.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/19-content-explorer-dr-70-1536x861.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Finally, let\u2019s toggle the \u201cone page per domain\u201d button and use the \u201chighlight unlinked domains\u201d feature to highlight results that don\u2019t link to&nbsp;us.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"572\" class=\"wp-image-38835\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/20-content-explorer-unlinked-domains.png\" alt=\"20 content explorer unlinked domains\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/20-content-explorer-unlinked-domains.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/20-content-explorer-unlinked-domains-680x243.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/20-content-explorer-unlinked-domains-768x275.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/20-content-explorer-unlinked-domains-1536x549.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Remember, we already went through referring domains, so we\u2019re only interested in sites that don\u2019t link to us now. To export those, we just hit \u201cExport\u201d and toggle the \u201cOnly pages with highlighted domains\u201d box and get the&nbsp;data:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"984\" height=\"748\" class=\"wp-image-38833\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/20-export.png\" alt=\"20 export\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/20-export.png 984w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/20-export-559x425.png 559w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/20-export-768x584.png 768w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\"><\/p>\n<p>This is how it looks in Google Sheets sorted by&nbsp;DR:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"798\" class=\"wp-image-38838\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/21-export-sheets.jpg\" alt=\"21 export sheets\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/21-export-sheets.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/21-export-sheets-680x339.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/21-export-sheets-768x383.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/21-export-sheets-1536x766.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/21-export-sheets-400x200.jpg 400w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>We just filtered more than 250 thousand pages to only 174 domains. You can now easily skim through the Content Title and URL columns manually in search of potentially suitable Wikipedia sources.<\/p>\n<h3 id=\"no-notability\">What to do if you don\u2019t meet the English Wikipedia notability guidelines<\/h3>\n<p>First of all, there\u2019s a high probability that you won\u2019t meet the criteria. If you gave it a shot and your submission got rejected, don\u2019t push unless you can improve the page and its sources. The number of rejected submissions is recorded, so you might regret it once you undoubtedly become a notable entity.<\/p>\n<p>I\u2019m not here to tell you how to game the system. I spent a lot of time reading through the Wiki guidelines to ensure that everything I did was entirely above&nbsp;board.<\/p>\n<p>So don\u2019t give up on your notability. Here are two ways to improve it:<\/p>\n<h4>1. Step up your PR&nbsp;game<\/h4>\n<p>Getting featured in major publications is one of the most challenging marketing tasks for businesses. Your options and opportunities heavily depend on your industry. It\u2019s usually a combination of the following:<\/p>\n<ul>\n<li>Exceptional product<\/li>\n<li>Disrupting the industry<\/li>\n<li>Employer branding &amp; <a href=\"https:\/\/en.wikipedia.org\/wiki\/Corporate_social_responsibility\" target=\"_blank\" rel=\"noopener noreferrer\">CSR<\/a>&nbsp;activities<\/li>\n<li>Content that\u2019s worth linking to<\/li>\n<li>Well-known employees and brand ambassadors<\/li>\n<li>Actively monitoring and pursuing press opportunities<\/li>\n<\/ul>\n<p>It\u2019s also worth noting that not all media coverage is made&nbsp;equal.<\/p>\n<p>Let\u2019s say that you created a great infographic with data that appeals to journalists. You might land references from desirable sources, but it will most likely be useless for creating your Wiki page. That\u2019s because the focus of the article will be on your content, not the company itself.<\/p>\n<p>I\u2019d recommend consulting with PR professionals if you\u2019re serious about stepping up your PR game and don\u2019t know where to begin. This is a long-term play that\u2019s intertwined with brand strategy and management.<\/p>\n<h4>2. Try Wikipedia in other languages<\/h4>\n<p>Does your business have roots in a non-English speaking country? It will probably be covered more in local media than international.<\/p>\n<p>The principles of notability stay the same throughout Wikipedia, but the criteria depend on the locale. If you\u2019re a startup based in the Bay Area, you\u2019ll have a lot more work to do to become notable than a startup in Czechia, the country I\u2019m&nbsp;from.<\/p>\n<p>And it makes sense. The quantity of reliable and independent sources is proportional to the number of speakers of that language. Solid coverage in two good sources would almost certainly be enough for a Czechia-based business, whereas it probably wouldn\u2019t for a US-based one.<\/p>\n<p>That wraps up the most complicated part of creating your Wiki page. It only gets easier from&nbsp;here.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Create a user page\" data-section=\"create-user-page\">\n<h2>3. Create a user&nbsp;page<\/h2>\n<\/div><\/div>\n<p>Wikipedia is an open collaboration project run by its community of contributors, editors, and admins. The only way you can become a trusted member of the community is to have an account associated with valuable edits and contributions.<\/p>\n<p>In short, signing up and creating a Wiki user page is necessary to be taken seriously. It\u2019s also needed to communicate with other members and disclose your <a href=\"https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Conflict_of_interest\" target=\"_blank\" rel=\"noopener noreferrer\">conflict of interest<\/a>&nbsp;(COI).<\/p>\n<p>You read that correctly. Creating or editing content in your own interest is discouraged for obvious reasons. And while submitting a draft of your company\u2019s page is not prohibited, you need to let editors know that you have a&nbsp;COI.<\/p>\n<p>And one of the places to do this is right on your user&nbsp;page:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"914\" class=\"wp-image-38844\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/22-user-page-coi.jpg\" alt=\"22 user page coi\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/22-user-page-coi.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/22-user-page-coi-680x388.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/22-user-page-coi-768x439.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/22-user-page-coi-1536x877.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Just use one of the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Conflict_of_interest#How_to_disclose_a_COI\" target=\"_blank\" rel=\"noopener noreferrer\">templates<\/a>&nbsp;where you fill in the name of your employer.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Build your reputation\" data-section=\"build-reputation\">\n<h2>4. Build your reputation<\/h2>\n<\/div><\/div>\n<p>Please consider making an effort to improve Wikipedia regardless of your page. It\u2019s the right thing to do, and it will also increase your account reputation and your chances of getting COI edits approved.<\/p>\n<p>As you can see on my user page above, I listed topics that I\u2019m keen on editing. I want to encourage you to do the same and contribute to a few articles before you submit your page for a review.<\/p>\n<p>The more unrelated your contributions are to your COI editing, the better. This shows other members that you\u2019re serious about Wikipedia and not just a <a href=\"https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Single-purpose_account\" target=\"_blank\" rel=\"noopener noreferrer\">single-purpose account<\/a>.<\/p>\n<p>Building your reputation this way has another huge benefit. You\u2019ll also learn how to <a href=\"https:\/\/en.wikipedia.org\/wiki\/Help:Introduction\" target=\"_blank\" rel=\"noopener noreferrer\">navigate Wikipedia\u2019s CMS<\/a>, so when it comes to your page, you\u2019ll be&nbsp;ready.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Create an outline\" data-section=\"create-outline\">\n<h2>5. Create an outline<\/h2>\n<\/div><\/div>\n<p>Forget about your usual process for creating outlines. You need to focus on the content of your Wikipedia page around your citation sources. That means not including anything you won\u2019t be able to cite later&nbsp;on.<\/p>\n<p>Remember that content based on three in-depth sources is usually better than content with 20 so-so sources. It helps ensure that the best ones aren\u2019t buried and overlooked by editors.<\/p>\n<p>I\u2019d also recommend taking inspiration for structure from other companies in your space that already have a well-established page.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Draft your page\" data-section=\"draft-page\">\n<h2>6. Draft your&nbsp;page<\/h2>\n<\/div><\/div>\n<p>Think about all the Wikipedia pages you\u2019ve read up until now. They\u2019re not your typical articles or blog&nbsp;posts.<\/p>\n<p>There are five concepts that you should keep in mind when drafting your&nbsp;page:<\/p>\n<ol>\n<li><strong>Simplicity<\/strong>&nbsp;- use simple sentences and avoid any unnecessary jargon.<\/li>\n<li><strong>Neutral tone<\/strong>&nbsp;- convey information, not emotions.<\/li>\n<li><strong>Objectivity<\/strong>&nbsp;- don\u2019t be biased and forget your typical marketing words.<\/li>\n<li><strong>Verifiability<\/strong>&nbsp;- support the information by citing your sources.<\/li>\n<li><strong>Originality<\/strong>&nbsp;- don\u2019t copy the text from your sources, interpret it.<\/li>\n<\/ol>\n<p>Don\u2019t take this lightly. Advertising is probably the second most common reason for rejections after lack of notability:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"966\" height=\"392\" class=\"wp-image-38836\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/23-advertising-rejection.png\" alt=\"23 advertising rejection\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/23-advertising-rejection.png 966w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/23-advertising-rejection-680x276.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/23-advertising-rejection-768x312.png 768w\" sizes=\"auto, (max-width: 966px) 100vw, 966px\"><\/p>\n<p>The best plan of attack is to send your sources to an unbiased friend, let them write it, and publish it. If that\u2019s not an option, control your urges and write the best page for readers, not your company.<\/p>\n<p>I was well aware of this when drafting the Ahrefs page, yet some editors pointed out a few sections that weren\u2019t neutral in their&nbsp;minds.<\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div>&nbsp;You can draft the post in Wiki\u2019s CMS right away, no need to do this elsewhere. Just go to your <a href=\"https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Sandbox\" target=\"_blank\" rel=\"noopener noreferrer\">Sandbox<\/a>,&nbsp;which you\u2019ll later use to copy-paste as the submission for review.&nbsp;<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Format, cite, and categorize\" data-section=\"format-cite-categorize\">\n<h2>7. Format, cite, and categorize<\/h2>\n<\/div><\/div>\n<p>If you\u2019ve done your homework and established a reputation, you should already be pretty familiar with how the Wikipedia CMS works. I\u2019ll only highlight a few things here.<\/p>\n<p>First is the infobox template that\u2019s suitable for company profiles:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"1600\" class=\"wp-image-38823\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/24-infobox-template.jpg\" alt=\"24 infobox template\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/24-infobox-template.jpg 650w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/24-infobox-template-173x425.jpg 173w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/24-infobox-template-624x1536.jpg 624w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\"><\/p>\n<p>You\u2019ll find this under <em>Insert -&gt; Template -&gt; Infobox company<\/em>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"988\" height=\"950\" class=\"wp-image-38845\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/25-infobox-template-company.png\" alt=\"25 infobox template company\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/25-infobox-template-company.png 988w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/25-infobox-template-company-442x425.png 442w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/25-infobox-template-company-768x738.png 768w\" sizes=\"auto, (max-width: 988px) 100vw, 988px\"><\/p>\n<p>Next comes citing, which is made very easy. Wiki generates citations based on a URL or a book\u2019s ISBN.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1314\" height=\"520\" class=\"wp-image-38827\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/26-citations.png\" alt=\"26 citations\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/26-citations.png 1314w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/26-citations-680x269.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/26-citations-768x304.png 768w\" sizes=\"auto, (max-width: 1314px) 100vw, 1314px\"><\/p>\n<p>The system is not perfect, though. I\u2019ve encountered some inaccuracies in the citation information. Make sure to double-check what Wiki generates and correct it where necessary.<\/p>\n<p>And lastly, it\u2019s nice to include categories to better connect your page with the rest of Wikipedia.<\/p>\n<p>While you can do it in the drafting stage, the category links should be disabled until the page gets approved. It\u2019s easier to add the categorization after&nbsp;that.<\/p>\n<p>You first need to turn on the option in <em>Preferences -&gt; Gadgets -&gt; Editing -&gt; HotCat<\/em>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1506\" height=\"612\" class=\"wp-image-38832\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/27-hotcat.png\" alt=\"27 hotcat\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/27-hotcat.png 1506w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/27-hotcat-680x276.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/27-hotcat-768x312.png 768w\" sizes=\"auto, (max-width: 1506px) 100vw, 1506px\"><\/p>\n<p>Then just use the categorization template at the end of your post by clicking here:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"676\" height=\"850\" class=\"wp-image-38848\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/28-categories.png\" alt=\"28 categories\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/28-categories.png 676w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/28-categories-338x425.png 338w\" sizes=\"auto, (max-width: 676px) 100vw, 676px\"><\/p>\n<p>Again, take inspiration by looking at the categories of related businesses. This is what I went&nbsp;for:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"163\" class=\"wp-image-38826\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/29-categories-2.png\" alt=\"29 categories 2\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/29-categories-2.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/29-categories-2-680x69.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/29-categories-2-768x78.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/29-categories-2-1536x156.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Prepare to submit for review\" data-section=\"submit-for-review\">\n<h2>8. Prepare to submit for review<\/h2>\n<\/div><\/div>\n<p>The last thing I would recommend you do before submitting the article for review is to go through current discussions about <a href=\"https:\/\/en.wikipedia.org\/wiki\/Wikipedia:WikiProject_Deletion_sorting\/Companies\" target=\"_blank\" rel=\"noopener noreferrer\">Articles for Deletion<\/a>&nbsp;(AfD).<\/p>\n<p>Check a few of those proposed AfD pages, arguments of the Wiki editors, and learn from that. Discussions about specific sources and why they can\u2019t be used to establish notability are especially useful.<\/p>\n<p>After you\u2019re done polishing the article, you\u2019re ready to go through the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Articles_for_creation\" target=\"_blank\" rel=\"noopener noreferrer\">Article for Creation process<\/a>.<\/p>\n<p>The AfC process tells you everything that you need to know and do, including disclosing your COI before you start. I went for the \u201cI\u2019m paid to edit\u201d option as an Ahrefs employee:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1187\" class=\"wp-image-38841\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/30-paid-to-edit.jpg\" alt=\"30 paid to edit\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/30-paid-to-edit.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/30-paid-to-edit-573x425.jpg 573w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/30-paid-to-edit-768x570.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/30-paid-to-edit-1536x1140.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>It\u2019s also recommended to disclose it after you\u2019re done with the page via comments\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1590\" height=\"96\" class=\"wp-image-38815\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/coi_submit.png\" alt=\"coi submit\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/coi_submit.png 1590w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/coi_submit-680x41.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/coi_submit-768x46.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/coi_submit-1536x93.png 1536w\" sizes=\"auto, (max-width: 1590px) 100vw, 1590px\"><\/p>\n<p>\u2026 and talk&nbsp;pages:<br>\n<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"861\" class=\"wp-image-38831\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/32-talk-page-coi.jpg\" alt=\"32 talk page coi\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/32-talk-page-coi.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/32-talk-page-coi-680x366.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/32-talk-page-coi-768x413.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/32-talk-page-coi-1536x827.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>The box that you see on the talk page above could make the review process faster. That\u2019s because it categorizes and highlights the draft for the most suitable editors.<\/p>\n<p>You can check the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Wikipedia:WikiProject_Council\/Directory\" target=\"_blank\" rel=\"noopener noreferrer\">directory of WikiProjects<\/a>&nbsp;and add it at the end of your talk page post. In my case, it was {{WikiProject Marketing &amp; Advertising}}.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Adjust and cooperate\" data-section=\"adjust-cooperate\">\n<h2>9. Adjust and cooperate<\/h2>\n<\/div><\/div>\n<p>The review could take anything between a few hours and a few weeks. My first submission actually got declined within a day or&nbsp;two:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1220\" height=\"1228\" class=\"wp-image-38843\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/33-submission-declined.png\" alt=\"33 submission declined\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/33-submission-declined.png 1220w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/33-submission-declined-422x425.png 422w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/33-submission-declined-768x773.png 768w\" sizes=\"auto, (max-width: 1220px) 100vw, 1220px\"><\/p>\n<p>So what went&nbsp;wrong?<\/p>\n<p>I probably made the mistake of including too many sources where the Ahrefs mentions were rather trivial. While it\u2019s still valid to use these as references, they don\u2019t count towards your notability.<\/p>\n<p>As mentioned earlier, you shouldn\u2019t expect reviewers to click through all your references. I diluted the great sources with less significant ones.<\/p>\n<p>I would still include a few sources that wouldn\u2019t be considered significant. Their purpose is to support information that makes the page flow well and highlight some interesting facts.<\/p>\n<p>The second submission took way more time. I got a notification from one editor early on with an additional question about&nbsp;COI\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1544\" height=\"192\" class=\"wp-image-38839\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/35-coi-notifications.png\" alt=\"35 coi notifications\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/35-coi-notifications.png 1544w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/35-coi-notifications-680x85.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/35-coi-notifications-768x96.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/35-coi-notifications-1536x191.png 1536w\" sizes=\"auto, (max-width: 1544px) 100vw, 1544px\"><\/p>\n<p>\u2026 but they didn\u2019t continue the conversation.<\/p>\n<p>A few weeks later, someone else commented regarding our sources and a few parts that may not have been neutral. I thanked them, fixed the issues, and finally got the page approved after two months from the initial submission.<\/p>\n<p>No matter how good your submission is, there will always be room for improvement. Be prepared to engage with the editors on talk pages and in the comments. While the criteria for accepting submissions are subjective to a certain degree, don\u2019t try to&nbsp;argue.<\/p>\n<p>Yes, some of your competitors may have approved Wiki pages that are worse in every aspect, but that\u2019s not a valid argument for getting your page approved.<\/p>\n<p>Someone actually commented on our deletion page discussion in our favor, and one of the arguments was regarding other SEO software companies with approved Wiki&nbsp;pages:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"310\" class=\"wp-image-38834\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/36-deletion-page-comments.png\" alt=\"36 deletion page comments\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/36-deletion-page-comments.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/36-deletion-page-comments-680x132.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/36-deletion-page-comments-768x149.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/36-deletion-page-comments-1536x298.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Well, that went sideways. The discussion on our page triggered AfD discussions for all SEO software companies with a Wiki page. Some industries just have it more difficult on Wikipedia.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. Monitor your entries\" data-section=\"monitor-entries\">\n<h2>10. Monitor your entries<\/h2>\n<\/div><\/div>\n<p>Your job isn\u2019t done even if your page gets approved and sticks. Some pages are more susceptible to attacks and bad editing than others. This is the price we have to pay for having open-collaboration projects.<\/p>\n<p>Make sure to monitor your page so you\u2019ll get notified if someone makes an edit. Just check the box when you submit an article or publish changes:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"986\" height=\"616\" class=\"wp-image-38830\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/37-publish-page.png\" alt=\"37 publish page\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/37-publish-page.png 986w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/37-publish-page-680x425.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/08\/37-publish-page-768x480.png 768w\" sizes=\"auto, (max-width: 986px) 100vw, 986px\"><\/p>\n<p>That said, keep in mind that you should only revert or edit changes that are not verifiable. If someone adds something bad about your company that\u2019s supported by valid sources, leave it there. That\u2019s the part of keeping the pages neutral and objective.<\/p>\n<p>I wish you good editors.<\/p>\n<h2>Final thoughts<\/h2>\n<p>I had three goals with this&nbsp;guide:<\/p>\n<ul>\n<li>Help you understand whether your brand is notable enough for a Wikipedia page.<\/li>\n<li>Get you through the Wikipedia submission process in the most efficient way.<\/li>\n<li>Convince you to contribute to Wikipedia regularly.<\/li>\n<\/ul>\n<p>Of course, the best-case scenario would be to have such a popular and interesting brand that independent contributors would create the page for you. This will likely happen once you hit a certain level of notability.<\/p>\n<p>You might also be wondering about paid services that claim to get you your Wikipedia page. To me, the mere existence of these feels shady, so I haven\u2019t even reviewed them. I had one person reach out to me on social media, claiming to be an editor that would accept my submission. I ignored that, and you should ignore them&nbsp;too.<\/p>\n<p>As you already know, an approved submission can be easily deleted anyway and a sketchy approval would just give reviewers more ammunition. Everything you need to know about assessing your notability is&nbsp;above.<\/p>\n<p>Did I forget to mention anything? Do you have any questions or your own experience regarding branded Wikipedia pages? Ping me on <a href=\"https:\/\/twitter.com\/michalpecanek\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google any notable brand, and you\u2019ll most likely see something like&nbsp;this: Most of the displayed information comes from Wikipedia and Wikidata. However, getting a Wikipedia page is tricky. And I\u2019m putting it mildly. I spent hours researching the official guidelines,<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":149,"featured_media":38851,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[390,335],"tags":[],"coauthors":[375],"class_list":["post-38850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Create a Wikipedia Page (Step by Step)<\/title>\n<meta name=\"description\" content=\"Learn how to create a Wikipedia page from start-to-finish, and how to stand the best chance of getting it approved.\" \/>\n<meta name=\"robots\" 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