{"id":38244,"date":"2020-08-06T11:00:03","date_gmt":"2020-08-06T16:00:03","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=38244"},"modified":"2024-10-04T11:10:36","modified_gmt":"2024-10-04T16:10:36","slug":"how-to-get-on-top-of-google-search","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/how-to-get-on-top-of-google-search\/","title":{"rendered":"How to Get to the Top of Google\u2019s Search Results [Interactive Guide]"},"content":{"rendered":"<div class=\"intro-txt\">If you run a business, you\u2019ll probably want to appear at the top of Google when people search for certain <a href=\"https:\/\/ahrefs.com\/blog\/what-are-keywords\/\">keywords<\/a>.<\/div>\n<p>For example, if you\u2019re a plumber in London, you might want to show up when people search for \u201cplumber near me\u201d or \u201clondon plumber.\u201d <a href=\"https:\/\/ahrefs.com\/blog\/seo-statistics\/\">Most people click the first result<\/a>, so appearing at the top usually means more traffic, leads, and customers.<\/p>\n<p>But how exactly do you appear here above the competition?<\/p>\n<p>Just follow this flowchart:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1426\" class=\"wp-image-38223\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/01-how-to-get-on-top-of-google-search.png\" alt=\"01 how to get on top of google search\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/01-how-to-get-on-top-of-google-search.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/01-how-to-get-on-top-of-google-search-268x425.png 268w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/01-how-to-get-on-top-of-google-search-768x1217.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Not sure what each of those four possibilities look&nbsp;like?<\/p>\n<p>Here\u2019s a quick cheat&nbsp;sheet:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1084\" class=\"wp-image-38236\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/02-how-to-get-on-top-of-google-search.png\" alt=\"02 how to get on top of google search\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/02-how-to-get-on-top-of-google-search.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/02-how-to-get-on-top-of-google-search-353x425.png 353w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/02-how-to-get-on-top-of-google-search-768x925.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>If you\u2019ve hit the end of the flow chart, check <a href=\"https:\/\/ahrefs.com\/blog\/serps\/#serp-features\">our list of SERP features<\/a>. There might still be a way to appear right at the&nbsp;top.<\/p>\n<p>Otherwise, hit one of the options below to jump straight to the instructions:<\/p>\n<ul>\n<li><a href=\"#ads\">How to get to the top of Google with&nbsp;ads<\/a><\/li>\n<li><a href=\"#local-seo\">How to get to the top of Google with local&nbsp;SEO<\/a><\/li>\n<li><a href=\"#featured-snippet\">How to get to the top of Google by winning the featured snippet<\/a><\/li>\n<li><a href=\"#seo\">How to get to the top of Google with&nbsp;SEO<\/a><\/li>\n<\/ul>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to the top of Google with ads\" data-section=\"ads\">\n<h2>How to get to the top of Google with&nbsp;ads<\/h2>\n<\/div><\/div>\n<p>If ads are what you see at the top of the results for your target keyword, then the only way to appear right at the top of Google is to pay for&nbsp;ads.<\/p>\n<p>How? Just sign up for <a href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google ads<\/a>&nbsp;and run a search campaign.<\/p>\n<p>Google search ads work on a <a href=\"https:\/\/ahrefs.com\/blog\/ppc-marketing\/\" target=\"_blank\" rel=\"noopener\">pay per click (PPC)<\/a> basis. That means you bid on the keywords that you want to show up for in Google. If you\u2019re a plumber in London, you can bid on keywords like \u201cplumber in london\u201d and \u201cplumber near&nbsp;me.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1249\" class=\"wp-image-38240\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/1-google-ads-campaign.png\" alt=\"1 google ads campaign\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/1-google-ads-campaign.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/1-google-ads-campaign-544x425.png 544w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/1-google-ads-campaign-768x600.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/1-google-ads-campaign-1536x1199.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>You can add geographic targeting, too, so you won\u2019t be advertising to folks that live where your business doesn\u2019t operate.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"968\" class=\"wp-image-38234\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/2-google-ad-location-targeting.png\" alt=\"2 google ad location targeting\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/2-google-ad-location-targeting.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/2-google-ad-location-targeting-680x411.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/2-google-ad-location-targeting-768x465.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/2-google-ad-location-targeting-1536x929.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Just know that bidding on a keyword doesn\u2019t mean that you\u2019ll always show up at the top of the ads block. If other people are willing to pay more for a click, there\u2019s a chance you\u2019ll appear lower down or not at&nbsp;all.<\/p>\n<p>It\u2019s also crucial that your landing page and ad copy align with the keyword you\u2019re targeting. Google\u2019s Quality Score gives you some insight into this. In Google\u2019s words, \u201cHigher Quality Scores typically lead to lower costs and better ad positions.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1028\" height=\"328\" class=\"wp-image-38230\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/3-google-adsquality-scores-2.png\" alt=\"3 google adsquality scores 2\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/3-google-adsquality-scores-2.png 1028w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/3-google-adsquality-scores-2-680x217.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/3-google-adsquality-scores-2-768x245.png 768w\" sizes=\"auto, (max-width: 1028px) 100vw, 1028px\"><\/p>\n<p>That said, while ads are a fantastic way to appear at the top of Google fast, it\u2019s 100% pay to play. The second you stop pumping money into your campaigns, the second you stop showing up at the top of Google.<\/p>\n<p>It\u2019s also true that organic results may get more clicks than ads, so being in position one with an ad doesn\u2019t always equate to more clicks. That\u2019s because most <a href=\"https:\/\/sparktoro.com\/blog\/google-ctr-in-2018-paid-organic-no-click-searches\/\" target=\"_blank\" rel=\"noopener noreferrer\">people prefer to click organic results<\/a>.<\/p>\n<p>For example, if we search for \u201cbest VPN,\u201d we see four ads at the top of the results:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1477\" class=\"wp-image-38215\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/4-best-vpn-serp-ads.jpg\" alt=\"4 best vpn serp ads\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/4-best-vpn-serp-ads.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/4-best-vpn-serp-ads-460x425.jpg 460w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/4-best-vpn-serp-ads-768x709.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/4-best-vpn-serp-ads-1536x1418.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>But if we check this keyword in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, only 19% of clicks go to the paid results. Most of the clicks are on the organic (non-paid) search results further down the&nbsp;page.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"726\" class=\"wp-image-38219\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/5-best-vpn-keywords-explorer-clicks.png\" alt=\"5 best vpn keywords explorer clicks\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/5-best-vpn-keywords-explorer-clicks.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/5-best-vpn-keywords-explorer-clicks-680x309.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/5-best-vpn-keywords-explorer-clicks-768x348.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/5-best-vpn-keywords-explorer-clicks-1536x697.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>If this is the case for the keyword you want to get search traffic from, it might be worth investing in SEO instead of, or alongside PPC.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to get to the top of Google with local SEO\" data-section=\"local-seo\">\n<h2>How to get to the top of Google with local&nbsp;SEO<\/h2>\n<\/div><\/div>\n<p>If people search for your keyword when looking for local businesses, you\u2019ll often see a \u2018map pack\u2019 at the top of the results.<\/p>\n<p>Unlike most search results, map pack listings take you to the business\u2019s Google My Business listing, not their website.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1085\" class=\"wp-image-38216\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/map-pack.gif\" alt=\"map pack\"><\/p>\n<p><a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google My Business<\/a>&nbsp;is a free business listing from Google. It\u2019s a place where you can list all the essential details about your business: opening times, address, phone number, website, and more. It\u2019s also somewhere that customers can leave reviews.<\/p>\n<p>If you want to appear in Google\u2019s map pack results and don\u2019t have a Google My Business listing, that\u2019s your first port of&nbsp;call.<\/p>\n<p>However, most businesses won\u2019t be able to rank here just by signing up for Google My Business. Google\u2019s aim is to rank the \u201cbest,\u201d most trustworthy local businesses in the \u2018map pack,\u2019 so you need to use local SEO tactics to stand the best chance of showing up.<\/p>\n<p>You can learn more in <a href=\"https:\/\/ahrefs.com\/seo\/local-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/local-seo\/\">our complete guide to local SEO<\/a>, but the basics are:<\/p>\n<ul>\n<li>Optimize your Google My Business listing.<\/li>\n<li>Build high-quality <a href=\"https:\/\/ahrefs.com\/blog\/local-citations\/\">local citations<\/a>.<\/li>\n<li>Get more reviews from customers.<\/li>\n<li><a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/\">Build links<\/a>&nbsp;to the pages that matter.<\/li>\n<\/ul>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to get to the top of Google by winning the featured snippet\" data-section=\"featured-snippet\">\n<h2>How to get to the top of Google by winning the featured snippet<\/h2>\n<\/div><\/div>\n<p>Featured snippets are boxes that appear at the top search results for some keywords. They show a short, relevant snippet from one of the top-ranking pages.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1013\" class=\"wp-image-38224\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/6-featured-snippet-google.jpg\" alt=\"6 featured snippet google\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/6-featured-snippet-google.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/6-featured-snippet-google-671x425.jpg 671w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/6-featured-snippet-google-260x166.jpg 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/6-featured-snippet-google-768x486.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/6-featured-snippet-google-1536x972.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>If you already rank on the first page for a query with a featured snippet at the top, it may be possible to win that position with a bit of <a href=\"https:\/\/ahrefs.com\/seo\/on-page-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/on-page-seo\/\">on-page SEO<\/a>.<\/p>\n<p>You can check your current ranking position in Google or with <a href=\"https:\/\/ahrefs.com\/keyword-rank-checker\">Ahrefs\u2019 free rank checker<\/a>. Just plug in your keyword, country, and domain.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1052\" class=\"wp-image-38238\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/7-free-rank-tracker.png\" alt=\"7 free rank tracker\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/7-free-rank-tracker.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/7-free-rank-tracker-646x425.png 646w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/7-free-rank-tracker-768x505.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/7-free-rank-tracker-1536x1010.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div>&nbsp;It\u2019s best to use a rank checking tool as Google search results are often personalized based on your browsing history, location, and other factors. Using a rank checker removes this bias from the equation and gives you a more accurate sense of your true ranking position&nbsp;in your target country.&nbsp;<\/div>\n<p>From there, assuming you rank in the top 10, it\u2019s a case of making sure your page is optimized for the snippet.<\/p>\n<p>We explain this process in more detail <a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/find-featured-snippets\/\">here<\/a>, but the basics are quite simple.<\/p>\n<p>First, make sure that your page actually provides the information that Google wants to show in the snippet. For example, if we look at the featured snippet for the keyword \u201cguest blogging,\u201d we see that it\u2019s a definition.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"785\" class=\"wp-image-38239\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/8-guest-blogging-snippet.jpg\" alt=\"8 guest blogging snippet\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/8-guest-blogging-snippet.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/8-guest-blogging-snippet-680x334.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/8-guest-blogging-snippet-768x377.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/8-guest-blogging-snippet-1536x754.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Our guide to <a href=\"https:\/\/ahrefs.com\/blog\/guest-blogging\/\">guest blogging<\/a>&nbsp;ranks in position 7, but as we didn\u2019t define the term on the page, it would probably be impossible for us to win the snippet. We\u2019d need to write and add a definition to the page to be eligible.<\/p>\n<p>Second, make sure the information is in the format Google prefers. This varies depending on the keyword. For \u201cguest blogging,\u201d the snippet is a short paragraph. For \u201chow to do affiliate marketing,\u201d it\u2019s a numbered list.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1022\" class=\"wp-image-38222\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/9-numbered-list-snippet.png\" alt=\"9 numbered list snippet\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/9-numbered-list-snippet.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/9-numbered-list-snippet-665x425.png 665w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/9-numbered-list-snippet-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/9-numbered-list-snippet-768x491.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/9-numbered-list-snippet-1536x981.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/find-featured-snippets\/\">How to Optimize for Google\u2019s Featured Snippets<\/a><\/em><\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">How to find low-hanging featured snippet opportunities<\/div><div class=\"recommendation-content\">\n<p>Paste your domain into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>, go to the <strong>Organic keywords<\/strong>&nbsp;report, then filter for keywords with featured snippets in the results where you currently rank in positions 2-10.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"763\" class=\"wp-image-38231\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/organic-keywords-featured-snippet-opportunities.gif\" alt=\"organic keywords featured snippet opportunities\"><\/p>\n<p>For example, we rank second for \u201cgoogle search operators\u201d but don\u2019t own the snippet.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"706\" class=\"wp-image-38225\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/10-no-snippet.png\" alt=\"10 no snippet\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/10-no-snippet.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/10-no-snippet-680x300.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/10-no-snippet-768x339.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/10-no-snippet-1536x678.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>With a bit of on-page optimization, we could probably change that.<\/p>\n<\/div><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to get to the top of Google with SEO\" data-section=\"seo\">\n<h2>How to get to the top of Google with&nbsp;SEO<\/h2>\n<\/div><\/div>\n<p>If you see regular \u2018blue link\u2019 organic results on top of Google, you\u2019ll need to invest in <a href=\"https:\/\/ahrefs.com\/blog\/what-is-seo\/\">SEO<\/a>.<\/p>\n<p>As a starting point, that means paying attention to <a href=\"https:\/\/ahrefs.com\/blog\/seo-best-practices\/\">SEO best practices<\/a>&nbsp;and having a site that\u2019s:<\/p>\n<ul>\n<li>Mobile-friendly<\/li>\n<li>Fast loading<\/li>\n<li>Easy to use (clear navigation, good UX,&nbsp;etc.)<\/li>\n<li>Secure (i.e., <a href=\"https:\/\/ahrefs.com\/blog\/what-is-https\/\">HTTPS<\/a>&nbsp;not HTTP)<\/li>\n<li>Well-structured<\/li>\n<li>Free of other <a href=\"https:\/\/ahrefs.com\/seo\/technical-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/technical-seo\/\">technical SEO<\/a>&nbsp;issues.<\/li>\n<\/ul>\n<p>However, best practices and optimizations will rarely be enough to rank in the top spot. If you\u2019ve got the basics covered and are still nowhere to be seen, run through this flowchart:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"1600\" class=\"wp-image-38241\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/03-how-to-get-on-top-of-google-search.png\" alt=\"03 how to get on top of google search\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/03-how-to-get-on-top-of-google-search.png 780w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/03-how-to-get-on-top-of-google-search-207x425.png 207w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/03-how-to-get-on-top-of-google-search-768x1575.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/03-how-to-get-on-top-of-google-search-749x1536.png 749w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\"><\/p>\n<p>We explain how to execute this process from start-to-finish in <a href=\"https:\/\/ahrefs.com\/blog\/how-to-get-on-the-first-page-of-google\/\">our guide to ranking on Google\u2019s first page<\/a>, but here\u2019s a simplified version to get you started:<\/p>\n<ol>\n<li><a href=\"#1-check-the-competition\">Check the competition<\/a><\/li>\n<li><a href=\"#2-align-with-search-intent\">Align your page with search intent<\/a><\/li>\n<li><a href=\"#3-cover-topic-in-full\">Cover the topic in&nbsp;full<\/a><\/li>\n<li><a href=\"#4-build-links\">Build high-quality backlinks<\/a><\/li>\n<li><a href=\"#5-add-internal-links\">Add internal links<\/a><\/li>\n<\/ol>\n<h3 id=\"1-check-the-competition\">Step 1. Check the competition<\/h3>\n<p>Ranking on Google is not a single-player game. Every site ranking on the first page is your competitor. You\u2019ll have to surpass them to get to the number one spot. So the first thing you need to do is check the strength of the competition relative to your website.<\/p>\n<p>To do that, search for your keyword and eyeball the caliber of sites on the first&nbsp;page.<\/p>\n<p>If we do this for the keyword \u201cwomens pajamas,\u201d the top results are dominated by huge brands like Kohls, Target, and Amazon.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1176\" class=\"wp-image-38227\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/11-womens-pajamas-serp.jpg\" alt=\"11 womens pajamas serp\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/11-womens-pajamas-serp.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/11-womens-pajamas-serp-578x425.jpg 578w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/11-womens-pajamas-serp-768x564.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/11-womens-pajamas-serp-1536x1129.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Unless you\u2019re also a big brand, it\u2019d probably be pretty challenging to outrank these&nbsp;sites.<\/p>\n<p>For a keyword like \u201ctall womens pajamas,\u201d things look a bit more promising. There are a few lesser-known brands on the first page there\u2019s even a small brand ranking #1.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1036\" class=\"wp-image-38235\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/12-tall-womens-pajamas-serp.png\" alt=\"12 tall womens pajamas serp\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/12-tall-womens-pajamas-serp.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/12-tall-womens-pajamas-serp-656x425.png 656w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/12-tall-womens-pajamas-serp-768x497.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/12-tall-womens-pajamas-serp-1536x995.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>If things look difficult at this stage, it\u2019s probably best to pursue a different keyword\u2014at least if you want a chance of ranking in the short-to-medium term.<\/p>\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"https:\/\/ahrefs.com\/blog\/keyword-difficulty\/\">Keyword Difficulty: How to Determine Your Chances of Ranking in Google<\/a><\/em><\/p>\n<h3 id=\"2-align-with-search-intent\">Step 2. Align your page with search intent<\/h3>\n<p>Search intent is the reason behind a searcher\u2019s query. For example, if you search for \u201cblogging tips,\u201d you\u2019ll notice that all of the top-ranking pages are unordered lists of&nbsp;tips.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"969\" class=\"wp-image-38221\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/13-blogging-tips-serps.jpg\" alt=\"13 blogging tips serps\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/13-blogging-tips-serps.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/13-blogging-tips-serps-680x412.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/13-blogging-tips-serps-768x465.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/13-blogging-tips-serps-1536x930.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>If you search for \u201chow to write a blog post,\u201d they\u2019re all how-to guides with step-by-step instructions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"888\" class=\"wp-image-38228\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/14-how-to-write-a-blog-post-serp.png\" alt=\"14 how to write a blog post serp\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/14-how-to-write-a-blog-post-serp.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/14-how-to-write-a-blog-post-serp-680x377.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/14-how-to-write-a-blog-post-serp-768x426.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/14-how-to-write-a-blog-post-serp-1536x852.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>To stand the best chance of ranking at the top of Google, you should create the type of content that people are looking for. You can do this by searching for your target keyword and identifying the three C\u2019s&nbsp;of search intent:<\/p>\n<ul>\n<li><strong>Content type<\/strong>: Are the top-ranking pages mostly blog posts, product pages, product category pages, or landing pages?<\/li>\n<li><strong>Content format<\/strong>: Are the top-ranking pages mostly how-to guides, step-by-step tutorials, list posts, opinion pieces, reviews, comparisons, or something else?<\/li>\n<li><strong>Content angle<\/strong>: Is there a dominant unique selling proposition used by the top-ranking pages? (e.g., for beginners, in 2020,&nbsp;etc.)<\/li>\n<\/ul>\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">Searcher Intent: The Overlooked \u2018Ranking Factor\u2019 You Should Be Optimizing For<\/a><\/em><\/p>\n<h3 id=\"3-cover-topic-in-full\">Step 3. Cover the topic in&nbsp;full<\/h3>\n<p>Google wants to rank pages that cover the things searchers want to know. But how do you know what questions and subtopics Google deems&nbsp;important for this keyword?<\/p>\n<p>The best starting point is to eyeball top-ranking pages for commonalities. For example, the three top-ranking pages for \u201cpaleo diet\u201d all talk about foods to eat. That tells us this is probably something most people searching for this keyword want to know&nbsp;about.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1023\" height=\"765\" class=\"wp-image-38242\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/foods-to-eat-paleo.gif\" alt=\"foods to eat paleo\"><\/p>\n<p>You can also plug a few top-ranking pages into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-gap\">Content Gap tool<\/a>&nbsp;to find common keywords. Just paste in the page URLs and leave the bottom field&nbsp;blank.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"851\" class=\"wp-image-38218\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/15-content-gap.png\" alt=\"15 content gap\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/15-content-gap.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/15-content-gap-680x362.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/15-content-gap-768x408.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/15-content-gap-1536x817.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>If we do this for the three top-ranking pages for \u201cpaleo diet,\u201d there are hundreds of common keywords. While many are just different ways of searching for the same thing like \u201cpaleo diet\u201d and \u201cpaleolithic diet,\u201d there are a few keywords that represent subtopics like \u201cwhat is the paleo diet,\u201d \u201cpaleo diet foods,\u201d and \u201cwhy paleo is bad for&nbsp;you.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1177\" class=\"wp-image-38233\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/16-content-gap-results.png\" alt=\"16 content gap results\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/16-content-gap-results.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/16-content-gap-results-578x425.png 578w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/16-content-gap-results-768x565.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/16-content-gap-results-1536x1130.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>It would probably be worth talking about these things if you wanted to rank for \u201cpaleo diet.\u201d<\/p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-n-kxohnsh-q\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-n-kxohnsh-q\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/n-kxOhnSH-Q?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/n-kxOhnSH-Q?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe><\/p><\/div>\n<\/div>\n<\/div>\n<h3 id=\"4-build-links\">Step 4. Build high-quality backlinks<\/h3>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/what-are-backlinks\/\">Backlinks<\/a>&nbsp;are an important ranking factor. Google talks about them <a href=\"https:\/\/www.google.com\/intl\/en_uk\/search\/howsearchworks\/algorithms\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>, and we also found a clear positive correlation between backlinks and organic traffic in <a href=\"https:\/\/ahrefs.com\/blog\/search-traffic-study\/\">our study<\/a>&nbsp;of over one billion pages.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"942\" class=\"wp-image-38229\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/03-referring-domains-vs-search-traffic-1.png\" alt=\"03 referring domains vs search traffic 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/03-referring-domains-vs-search-traffic-1.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/03-referring-domains-vs-search-traffic-1-406x425.png 406w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/03-referring-domains-vs-search-traffic-1-768x804.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>But how do you know how many backlinks you need to rank on top of Google?<\/p>\n<p>Plug your keyword into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/serp-checker\">free SERP checker<\/a>&nbsp;and see how many domains link to the top-ranking page.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"675\" class=\"wp-image-38220\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/17-paleo-diet-serp-rds.png\" alt=\"17 paleo diet serp rds\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/17-paleo-diet-serp-rds.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/17-paleo-diet-serp-rds-680x287.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/17-paleo-diet-serp-rds-768x324.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/17-paleo-diet-serp-rds-1536x648.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Just know that it\u2019s not all about quantity. You might be able to outrank a page with lots of mediocre links with <a href=\"https:\/\/ahrefs.com\/blog\/high-quality-backlinks\/\">only a few high-quality links<\/a>. Learn more in <a href=\"https:\/\/www.youtube.com\/watch?v=E3mDlVutW_o\" target=\"_blank\" rel=\"noopener noreferrer\">this video<\/a>.<\/p>\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/\">The Noob Friendly Guide to Link Building<\/a><\/em><\/p>\n<h3 id=\"5-add-internal-links\">Step 5. Add internal links<\/h3>\n<p>Backlinks aren\u2019t the only way to boost the \u2018authority\u2019 of a web page. Relevant internal links from other pages on your site also help. If you think you\u2019ve built enough high-quality backlinks and still haven\u2019t quite hit the number one spot, it might be worth adding a few internal links.<\/p>\n<p>How can you find relevant internal linking opportunities? Just Google <code>site:yourwebsite.com \"keyword\"<\/code>&nbsp;to find pages on your site that mention the keyword or phrase.<\/p>\n<p>For example, if we wanted to add relevant internal links to <a href=\"https:\/\/ahrefs.com\/blog\/seo-checklist\/\">our SEO checklist<\/a>, we\u2019d search <code>site:ahrefs.com \"seo checklist\"<\/code>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"559\" class=\"wp-image-38237\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/18-internal-links-search.png\" alt=\"18 internal links search\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/18-internal-links-search.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/18-internal-links-search-680x238.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/18-internal-links-search-768x268.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/18-internal-links-search-1536x537.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Here\u2019s one example we found from our search:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"235\" class=\"wp-image-38226\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/19-internal-link-opportunity.png\" alt=\"19 internal link opportunity\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/19-internal-link-opportunity.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/19-internal-link-opportunity-680x100.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/19-internal-link-opportunity-768x113.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/19-internal-link-opportunity-1536x226.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>You can see that the post includes the phrase \u201cSEO checklist\u201d but it doesn\u2019t link anywhere. This is a great opportunity to add an internal link to our blog&nbsp;post.<\/p>\n<h2>Final thoughts<\/h2>\n<p>Getting on top of Google search is rarely an easy task, but it\u2019s not rocket science either. You just need to figure out what type of results show up first and make an effort to get your website to show up&nbsp;there.<\/p>\n<p>Looking to learn more about SEO? Read <a href=\"https:\/\/ahrefs.com\/blog\/seo-tutorial\/\">this<\/a>&nbsp;or watch the video&nbsp;below.<\/p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-dvws7cv9gmq\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-dvws7cv9gmq\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/DvwS7cV9GmQ?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/DvwS7cV9GmQ?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe><\/p><\/div>\n<\/div>\n<\/div>\n<p>Got questions? Ping me <a href=\"https:\/\/twitter.com\/joshuachardwick?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For example, if you\u2019re a plumber in London, you might want to show up when people search for \u201cplumber near me\u201d or \u201clondon plumber.\u201d Most people click the first result, so appearing at the top usually means more traffic, leads,<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":38345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[336],"class_list":["post-38244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-seo","odd"],"yoast_head":"<!-- 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