{"id":37605,"date":"2020-07-14T11:00:40","date_gmt":"2020-07-14T16:00:40","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=37605"},"modified":"2024-09-17T06:14:04","modified_gmt":"2024-09-17T11:14:04","slug":"blog-post-length","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/blog-post-length\/","title":{"rendered":"How Long Should Blog Posts Be? The \u2018Truth\u2019 About Content Length"},"content":{"rendered":"<div class=\"intro-txt\">Most blog posts should be at least 300 words in length. Any shorter than that, and you should probably question whether you have anything much to say at&nbsp;all.<\/div>\n<p>From there, hitting a certain <a href=\"https:\/\/wordcount.com\/\">word count<\/a> shouldn\u2019t be your aim. Your aim should be to write a thorough, engaging, and well-researched post that\u2019s as long as it needs to be: no less and no&nbsp;more.<\/p>\n<p>However, the fact that you\u2019re reading this means you\u2019ve probably heard that Google ranks long posts higher than short&nbsp;ones.<\/p>\n<p>In this post, we\u2019ll explore&nbsp;why this is almost certainly wrong, and what you should do instead to optimize your blog posts for search engines.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Why do people think long blog posts are better for SEO?\" data-section=\"myth-of-long-posts\">\n<h2>Why do people think long blog posts are better for&nbsp;SEO?<\/h2>\n<\/div><\/div>\n<p>Many studies show a correlation between content length and the things that we associate with good SEO performance.<\/p>\n<p>However, correlation doesn\u2019t prove causation.<\/p>\n<p>So let\u2019s discuss a couple of common arguments a bit further.<\/p>\n<h3>1. Longer content gets more backlinks<\/h3>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/what-are-backlinks\/\">Backlinks<\/a>&nbsp;are one of the most important Google <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">ranking factors<\/a>.<\/p>\n<p>We know this because they\u2019re the foundation of the <a href=\"https:\/\/ahrefs.com\/blog\/google-pagerank\/\">PageRank<\/a>&nbsp;algorithm. Google also talks about backlinks in the context of ranking useful pages <a href=\"https:\/\/www.google.com\/intl\/en_uk\/search\/howsearchworks\/algorithms\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n<p>If you look at the relationship between word count and backlinks, there is indeed a strong positive correlation.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"840\" class=\"wp-image-37596\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/01-correlation-between-word-count-and-referring-domains.png\" alt=\"01 correlation between word count and referring domains\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/01-correlation-between-word-count-and-referring-domains.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/01-correlation-between-word-count-and-referring-domains-455x425.png 455w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/01-correlation-between-word-count-and-referring-domains-768x717.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>In this case, the data comes from analyzing a sample of around 900 million&nbsp;pages from the 3+ billion pages <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>. That\u2019s our content research tool for analyzing the best-performing content about a topic. However, we\u2019re not the first to see this correlation. Many people have analyzed other data sources and found the same thing: longer content gets more backlinks than shorter content.<\/p>\n<h4>Why might you see this correlation?<\/h4>\n<p>Let\u2019s start with the most obvious possibility: longer blog posts just seem more impressive, and that\u2019s why more people link to&nbsp;them.<\/p>\n<p>Although that might seem like a reasonable claim, our data doesn\u2019t really back it&nbsp;up.<\/p>\n<p>Take another look at the graph above and you\u2019ll see that it cuts off at 1,000 words. For posts longer than this, we actually found a strong negative correlation between word count and backlinks. In other words, the average number of backlinks from unique websites (referring domains) starts to decrease after 1,000&nbsp;words.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"840\" class=\"wp-image-37594\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/02-correlation-between-word-count-and-referring-domains.png\" alt=\"02 correlation between word count and referring domains\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/02-correlation-between-word-count-and-referring-domains.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/02-correlation-between-word-count-and-referring-domains-455x425.png 455w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/02-correlation-between-word-count-and-referring-domains-768x717.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>So what\u2019s the deal&nbsp;here?<\/p>\n<p>Our theory is that the correlation at least partly comes down to the balance between thoroughness and succinctness.<\/p>\n<p>Let me explain:<\/p>\n<p>Generally speaking, longer content tends to include more \u2018link-worthy\u2019 talking points. But it also buries those important \u201cneed to know\u201d points among a lot of less important \u201cnice to know\u201d information. The result is a piece of content that fewer people read all the way through, meaning that fewer people actually come across the included \u2018link-worthy\u2019 points. And if fewer people come across them, fewer people will link to&nbsp;you.<\/p>\n<p>It\u2019s also true that most people aren\u2019t going to link to a blog post they haven\u2019t read. And there will be fewer of those people if your post takes three hours to&nbsp;read.<\/p>\n<h4>What should you do about&nbsp;it?<\/h4>\n<p>Keep your blog posts concise and fluff-free while making sure to include important \u2018link-worthy\u2019 points.<\/p>\n<p>Makes sense. But how do you know what constitutes a \u2018link-worthy\u2019 point?<\/p>\n<p>One way is to paste the URL of a top-ranking post&nbsp;for your target keyword into <a href=\"https:\/\/ahrefs.com\/site-explorer\">Ahrefs\u2019 Site Explorer<\/a>. Then, head to the <strong>Backlinks<\/strong>&nbsp;report and look at the links anchors and surrounding text for trends.<\/p>\n<p>For example, if we do this for one of the top-ranking posts for \u201cSEO copywriting,\u201d we see that a disproportionate amount of links come thanks to a mention of the&nbsp;APP intro method.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"301\" class=\"wp-image-37591\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/1-app-method.png\" alt=\"1 app method\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/1-app-method.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/1-app-method-680x128.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/1-app-method-768x144.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/1-app-method-1536x289.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Because we know that section is responsible for so many links, we can make sure to include something similar when we write about the same&nbsp;topic.<\/p>\n<p>That\u2019s what we did in <a href=\"https:\/\/ahrefs.com\/blog\/seo-copywriting\/\">our SEO copywriting guide<\/a>. We didn\u2019t want to copy the other post and mention the APP method, so we mentioned another useful intro formula instead.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1312\" height=\"950\" class=\"wp-image-37597\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/2-toc-seo-copywriting-guide.png\" alt=\"2 toc seo copywriting guide\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/2-toc-seo-copywriting-guide.png 1312w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/2-toc-seo-copywriting-guide-587x425.png 587w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/2-toc-seo-copywriting-guide-768x556.png 768w\" sizes=\"auto, (max-width: 1312px) 100vw, 1312px\"><\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">key takeaway<\/div><div class=\"recommendation-content\">\n<p>Don\u2019t focus on length. Focus on including all link-worthy points as succinctly as possible.<\/p>\n<\/div><\/div>\n<h3>2. Longer content gets more organic traffic<\/h3>\n<p>According to our analysis of the pages in <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>, there\u2019s a moderate positive correlation between content length and organic traffic.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"840\" class=\"wp-image-37599\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/03-correlation-between-word-count-and-referring-domains-copy.png\" alt=\"03 correlation between word count and referring domains copy\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/03-correlation-between-word-count-and-referring-domains-copy.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/03-correlation-between-word-count-and-referring-domains-copy-455x425.png 455w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/03-correlation-between-word-count-and-referring-domains-copy-768x717.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>But again, it\u2019s unwise to assume causation.<\/p>\n<h4>Why might you see this correlation?<\/h4>\n<p>Let\u2019s first consider the idea that Google is biased towards longer content. As a result, longer content <a href=\"https:\/\/ahrefs.com\/blog\/how-to-rank-higher-on-google\/\">ranks higher<\/a>&nbsp;and gets more organic traffic.<\/p>\n<p>Once again, our data doesn\u2019t really back this&nbsp;up.<\/p>\n<p>If you take another look at the graph above, you\u2019ll notice that it cuts off at 2,000 words. That\u2019s because we found a moderate negative correlation between word count and organic traffic for posts longer than 2,000 words. In other words, the average 10,000-word post gets less search traffic than the average 2,000-word post.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-37812\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/04-correlation-between-word-count-and-referring-domains-1.png\" alt width=\"900\" height=\"823\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/04-correlation-between-word-count-and-referring-domains-1.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/04-correlation-between-word-count-and-referring-domains-1-465x425.png 465w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/04-correlation-between-word-count-and-referring-domains-1-768x702.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Of course, it could be the case that Google favors longer content up to 2,000 words, but we don\u2019t see much merit in that argument. It just doesn\u2019t make any sense to penalize posts for being \u201ctoo&nbsp;long.\u201d<\/p>\n<p>Google\u2019s John Mueller agrees. In 2019, he <a href=\"https:\/\/www.reddit.com\/r\/bigseo\/comments\/clg1hn\/how_to_find_word_count_in_serp\/\" target=\"_blank\" rel=\"noopener noreferrer\">stated<\/a>&nbsp;that word count isn\u2019t a ranking factor.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"906\" height=\"164\" class=\"wp-image-37604\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/2-john-mueller-word-count-reddit.png\" alt=\"2 john mueller word count reddit\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/2-john-mueller-word-count-reddit.png 906w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/2-john-mueller-word-count-reddit-680x123.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/2-john-mueller-word-count-reddit-768x139.png 768w\" sizes=\"auto, (max-width: 906px) 100vw, 906px\"><\/p>\n<p>So let\u2019s take a look at a few more convincing reasons why the correlation might&nbsp;exist.<\/p>\n<p>First, there\u2019s a positive correlation (up to 1,000 words) between word count and&nbsp;backlinks. We already know this, and we know that backlinks are important for ranking.<\/p>\n<p>Second, longer content tends to be more thorough and naturally covers more subtopics. For that reason, longer content often ranks for more <a href=\"https:\/\/ahrefs.com\/blog\/long-tail-keywords\/\">long-tail keywords<\/a>.<\/p>\n<p>Just take <a href=\"https:\/\/ahrefs.com\/blog\/google-advanced-search-operators\/\">our list of Google search operators<\/a>. According to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>, it ranks for around 7,200 keywords.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"328\" class=\"wp-image-37593\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/4-google-search-operators.png\" alt=\"4 google search operators\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/4-google-search-operators.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/4-google-search-operators-680x139.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/4-google-search-operators-768x157.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/4-google-search-operators-1536x315.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Many of these keywords are just other ways of searching for the same thing like \u201cgoogle search commands\u201d and \u201cgoogle search modifiers.\u201d But the page also ranks for related terms like \u201cgoogle inurl\u201d and \u201cgoogle filetype operator.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1362\" class=\"wp-image-37588\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/5-keywords-google-search-operators.jpg\" alt=\"5 keywords google search operators\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/5-keywords-google-search-operators.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/5-keywords-google-search-operators-499x425.jpg 499w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/5-keywords-google-search-operators-768x654.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/5-keywords-google-search-operators-1536x1308.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>This happens because our post is thorough and mentions both of these operators.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"1600\" class=\"wp-image-37602\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/6-google-search-operators-post-excerpt.png\" alt=\"6 google search operators post excerpt\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/6-google-search-operators-post-excerpt.png 1100w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/6-google-search-operators-post-excerpt-292x425.png 292w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/6-google-search-operators-post-excerpt-768x1117.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/6-google-search-operators-post-excerpt-1056x1536.png 1056w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\"><\/p>\n<p>If our blog post were less thorough and didn\u2019t talk about these things, it wouldn\u2019t rank for those keywords. We see that happening with a competing post&nbsp;about the same topic. It only mentions twelve search operators, so it doesn\u2019t rank for as many related keywords.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"619\" class=\"wp-image-37603\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/7-no-rankings.png\" alt=\"7 no rankings\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/7-no-rankings.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/7-no-rankings-680x263.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/7-no-rankings-768x297.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/7-no-rankings-1536x594.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<h4>What should you do about&nbsp;this?<\/h4>\n<p>Instead of writing tirelessly until there\u2019s no possibility that you missed anything important, start by researching what\u2019s important. That way, you can keep your posts succinct by including the important and negating the unimportant.<\/p>\n<p>An easy way to do this is to eyeball the top-ranking pages for commonalities.<\/p>\n<p>For example, both&nbsp;of&nbsp;the top-ranking pages for \u201cketo diet\u201d talk about what the keto diet&nbsp;is\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1088\" height=\"693\" class=\"wp-image-37589\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/top-ranking-pages-keto-diet.gif\" alt=\"top ranking pages keto diet\"><\/p>\n<p>\u2026 and what foods you should eat:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1062\" height=\"664\" class=\"wp-image-37600\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/top-ranking-pages-keto-diet-foods.gif\" alt=\"top ranking pages keto diet foods\"><\/p>\n<p>The fact that multiple top-ranking pages are talking about these things tells you that they\u2019re probably important points.<\/p>\n<p>You can also <a href=\"https:\/\/ahrefs.com\/blog\/content-gap-analysis\/\">run a content gap analysis to find keywords<\/a> that multiple top-ranking pages rank for, then eyeball the report for subtopics and important points. To do this, paste the URLs of a few top-ranking pages for your main keyword into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-gap\">Content Gap tool<\/a>&nbsp;and leave the bottom field&nbsp;empty.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1262\" height=\"906\" class=\"wp-image-37592\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/8-content-gap.png\" alt=\"8 content gap\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/8-content-gap.png 1262w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/8-content-gap-592x425.png 592w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/8-content-gap-768x551.png 768w\" sizes=\"auto, (max-width: 1262px) 100vw, 1262px\"><\/p>\n<p>Run the report and look for subtopics.<\/p>\n<p>Here, we see words and phrases like \u201cwhat is the keto diet,\u201d \u201cketo meals,\u201d and \u201cketo breakfast.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1558\" class=\"wp-image-37587\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/9-content-gap-2.jpg\" alt=\"9 content gap 2\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/9-content-gap-2.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/9-content-gap-2-436x425.jpg 436w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/9-content-gap-2-768x748.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/9-content-gap-2-1536x1496.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Just those few keywords alone are enough to give us a rough outline for a blog&nbsp;post.<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">key takeaway<\/div><div class=\"recommendation-content\">\n<p>Don\u2019t focus on length. Focus on covering all relevant subtopics as succinctly as possible.<\/p>\n<\/div><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Why blog posts should be as succinct as possible\" data-section=\"why-blog-posts-should-be-succinct\">\n<h2>Why blog posts should be as succinct as possible<\/h2>\n<\/div><\/div>\n<p>Besides the correlational data showing that the average blog post gets fewer backlinks and less traffic after a certain length, is there any other reason why you should keep things as succinct as possible?<\/p>\n<p>The simple answer is yes, because nobody wants to read any more than they have&nbsp;to.<\/p>\n<p>In the words of Tim Soulo, our&nbsp;CMO:<\/p>\n<blockquote class=\"small\"><div class=\"quote-content\">\n<p>Nobody likes to read. They just want the information. If they could download it to their brain, they&nbsp;would.<\/p>\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Tim Soulo\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/05\/Tim_Soulo_ava2-425x425.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Tim Soulo,<\/span> <span class=\"quote-author-job\">CMO<\/span><\/div><\/div><\/blockquote>\n<p>But is there really any evidence for this besides the anecdotal?<\/p>\n<p>Absolutely. When Medium <a href=\"https:\/\/medium.com\/data-lab\/the-optimal-post-is-7-minutes-74b9f41509b\" target=\"_blank\" rel=\"noopener noreferrer\">studied<\/a>&nbsp;the correlation between post length and average reading time, they noticed that engagement starts to drop for posts with a reading time longer than seven minutes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"500\" class=\"wp-image-37595\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/pasted-image-0-3.png\" alt=\"pasted image 0 3\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/pasted-image-0-3.png 700w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/pasted-image-0-3-595x425.png 595w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\"><\/p>\n<p>According to <a href=\"https:\/\/web.archive.org\/web\/20180307083117\/https:\/\/wellness.uchicago.edu\/page\/speed-reading\/\" target=\"_blank\" rel=\"noopener noreferrer\">The University of Chicago<\/a>, most people read at approximately 250 words per minute. That puts a 7-minute blog post at around 1,750&nbsp;words.<\/p>\n<p>Does that mean your blog posts should never be any longer or shorter than&nbsp;that?<\/p>\n<p>Of course not. It will take more than 1,750 words to tackle some topics thoroughly and less for others. That\u2019s why <a href=\"https:\/\/ahrefs.com\/blog\/youtube-seo\/\">our guide to YouTube SEO<\/a>&nbsp;runs over 7,000 words, and <a href=\"https:\/\/ahrefs.com\/blog\/seo-chrome-extensions\/\">our list of Chrome extensions for SEOs<\/a>&nbsp;runs just 1,275. There\u2019s more ground to cover about YouTube SEO.<\/p>\n<div id=\"attachment_37586\" style=\"width: 1344px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-37586\" class=\"size-full wp-image-37586\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/9-word-counts-posts.png\" alt width=\"1334\" height=\"546\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/9-word-counts-posts.png 1334w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/9-word-counts-posts-680x278.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/9-word-counts-posts-768x314.png 768w\" sizes=\"auto, (max-width: 1334px) 100vw, 1334px\"><p id=\"caption-attachment-37586\" class=\"wp-caption-text\">Screenshot from <a href=\"https:\/\/ahrefs.com\/content-explorer\">Ahrefs\u2019 Content Explorer.<\/a><\/p><\/div>\n<p>That said, even if there\u2019s a lot of ground to cover, you should still make an effort to cut unnecessary fluff from your&nbsp;posts.<\/p>\n<p>One of the tools that can help with that is <a href=\"http:\/\/www.hemingwayapp.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hemingway<\/a>. It helps to <a href=\"https:\/\/ahrefs.com\/blog\/writing-tips\/\">improve your writing<\/a> by letting you know about unnecessary words and fluff. In my experience, it\u2019s easy to cut your word count down by at least 10% using this tool. But then again, it might just be that my writing style is unusually convoluted.<\/p>\n<p>It\u2019s also worth getting a friend or colleague to read your blog post. Why? Because other people are usually better at spotting when a point is unnecessary and only serves to complicate the post. This is something we do for all the posts we publish.<\/p>\n<h2>Final thoughts<\/h2>\n<p>It\u2019s time to stop the obsession with word count. Instead, focus on creating concise but thorough blog posts that engage readers and follow <a href=\"https:\/\/ahrefs.com\/blog\/seo-best-practices\/\">SEO best practices<\/a>.<\/p>\n<p>Struggling with the engagement part? Take a look at <a href=\"https:\/\/ahrefs.com\/blog\/seo-copywriting\/\">these SEO copywriting tips<\/a>.<\/p>\n<p>Got questions? Ping me <a href=\"https:\/\/twitter.com\/joshuachardwick?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From there, hitting a certain word count shouldn\u2019t be your aim. Your aim should be to write a thorough, engaging, and well-researched post that\u2019s as long as it needs to be: no less and no&nbsp;more. However, the fact that you\u2019re<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":37610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[73,413],"tags":[],"coauthors":[336],"class_list":["post-37605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-on-page-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Long Should Blog Posts Be? [The Real Answer]<\/title>\n<meta name=\"description\" content=\"Most blog posts should be at least 300 words in length. Any shorter than that, and you should probably question whether you have anything important to say.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/blog-post-length\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Long Should Blog Posts Be? 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