{"id":37427,"date":"2020-07-02T11:00:26","date_gmt":"2020-07-02T16:00:26","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=37427"},"modified":"2025-01-17T17:45:46","modified_gmt":"2025-01-17T22:45:46","slug":"sitelinks","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/sitelinks\/","title":{"rendered":"What Are Sitelinks, Their Benefits, &amp; How To Influence Them"},"content":{"rendered":"<div class=\"intro-txt\">Sitelinks are links to other pages or sections of a page that appear below some Google search results.&nbsp;They help users navigate to relevant information on a website quickly. Sitelinks first appeared in 2005 and were <a href=\"https:\/\/webmasters.googleblog.com\/2006\/09\/information-about-sitelinks.html\" target=\"_blank\" rel=\"noopener noreferrer\">officially announced in 2006<\/a>.<\/div>\n<p>Here\u2019s an example:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1070\" height=\"798\" class=\"wp-image-37470\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/1-ahrefs-sitelinks.png\" alt=\"1 ahrefs sitelinks\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/1-ahrefs-sitelinks.png 1070w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/1-ahrefs-sitelinks-570x425.png 570w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/1-ahrefs-sitelinks-768x573.png 768w\" sizes=\"auto, (max-width: 1070px) 100vw, 1070px\"><\/p>\n<p>Sitelinks are one of the most common search features.&nbsp;They appear in 1.8% of <a href=\"https:\/\/ahrefs.com\/blog\/serps\/\">SERPs<\/a>&nbsp;in Ahrefs\u2019 US database. Nearly every branded term has sitelinks and they also appear on many other queries like informational queries. In fact, nearly&nbsp;67% of all organic keywords for Wikipedia.org contain sitelinks.<\/p>\n<p>Let\u2019s dive deeper into some common questions around:<\/p>\n<ul>\n<li><a href=\"#types-of-sitelinks\">The different types of sitelinks<\/a><\/li>\n<li><a href=\"#why-you-want-sitelinks\">Why you want sitelinks<\/a><\/li>\n<li><a href=\"#how-to-influence-sitelinks\">How to influence sitelinks<\/a><\/li>\n<\/ul>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"The different types of sitelinks\" data-section=\"types-of-sitelinks\">\n<h2>The different types of sitelinks<\/h2>\n<\/div><\/div>\n<p>Sitelinks have evolved over the years and display in many different ways. Google is often changing things such as the number of sitelinks shown and the appearance of sitelinks in the search results. You may see some sitelinks with outlines, with images, in a carousel format, or ones that expand. Here are different types of sitelinks that Google shows&nbsp;today.<\/p>\n<h3>Paid sitelinks<\/h3>\n<p>I\u2019m mostly going to cover organic sitelinks in this article, but I wanted to point out that <a href=\"https:\/\/support.google.com\/google-ads\/answer\/2375416?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">sitelink extensions<\/a>&nbsp;can&nbsp;appear on ads. The biggest difference between paid sitelinks and other types of sitelinks is that you can easily control the text and URLs that are displayed with your ads.&nbsp;Other types of sitelinks are automatically generated and rely on algorithms to determine the content and&nbsp;links.<\/p>\n<h3>Organic sitelinks<\/h3>\n<p>These sitelinks appear for mostly branded terms and contain up to six sitelinks to other pages on your website.&nbsp;They only appear on the top search result.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"357\" height=\"628\" class=\"wp-image-37474\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/2-mobile-sitelinks.png\" alt=\"2 mobile sitelinks\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/2-mobile-sitelinks.png 357w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/2-mobile-sitelinks-242x425.png 242w\" sizes=\"auto, (max-width: 357px) 100vw, 357px\"><\/p>\n<h3>Organic one-line sitelinks<\/h3>\n<p>One-line sitelinks can appear on many types of queries. They typically contain up to four sitelinks but there is a variation that displays more sitelinks in a carousel. These sitelinks can go to other pages on a site or jump directly to content within pages using fragment (#)&nbsp;links.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"706\" height=\"289\" class=\"wp-image-37471\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/3-one-line-sitelinks.png\" alt=\"3 one line sitelinks\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/3-one-line-sitelinks.png 706w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/3-one-line-sitelinks-680x278.png 680w\" sizes=\"auto, (max-width: 706px) 100vw, 706px\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"367\" height=\"288\" class=\"wp-image-37475\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/brown-bear-sitelinks.gif\" alt=\"brown bear sitelinks\"><\/p>\n<h3>Organic sitelinks search box (deprecated November 21,&nbsp;2024)<\/h3>\n<p>A <a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/sitelinks-searchbox\" target=\"_blank\" rel=\"noopener noreferrer\">sitelinks search box<\/a> allowed users to search and jump directly to the search results of a website or app. This only appeared for branded terms and was added automatically by Google. You could help them understand your site better by adding the <a href=\"https:\/\/ahrefs.com\/blog\/structured-data\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/what-is-structured-data\/\">structured data<\/a> for a sitelinks search box to your homepage, but it wasn\u2019t required.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"717\" height=\"566\" class=\"wp-image-37473\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/4-sitelinks-search-box.png\" alt=\"4 sitelinks search box\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/4-sitelinks-search-box.png 717w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/4-sitelinks-search-box-538x425.png 538w\" sizes=\"auto, (max-width: 717px) 100vw, 717px\"><\/p>\n<p>Many tools and reports within Ahrefs contain filters for sitelinks as a SERP feature. For example, you can find keywords that you rank for in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>&nbsp;that also have sitelinks.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1061\" height=\"806\" class=\"wp-image-37477\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/sitelinks-organic-keywords.gif\" alt=\"sitelinks organic keywords\"><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Why you want sitelinks\" data-section=\"why-you-want-sitelinks\">\n<h2>Why you want sitelinks<\/h2>\n<\/div><\/div>\n<p>Sitelinks give you more&nbsp;visibility&nbsp;in the search results. The additional links take up more space and also make your site stand out from other search results.<\/p>\n<p>With sitelinks, you\u2019re also helping users get to content that they might want faster. This could be content in a page or on a different page. For example, according to <a href=\"https:\/\/ahrefs.com\/blog\/google-search-console\/\">Google Search Console<\/a>&nbsp;data, 12.9% of clicks on our branded search \u201cahrefs\u201d go to the sitelinks rather than the homepage.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1375\" height=\"827\" class=\"wp-image-37472\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/pasted-image-0-1.png\" alt=\"pasted image 0 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/pasted-image-0-1.png 1375w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/pasted-image-0-1-680x409.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/pasted-image-0-1-768x462.png 768w\" sizes=\"auto, (max-width: 1375px) 100vw, 1375px\"><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to influence sitelinks\" data-section=\"how-to-influence-sitelinks\">\n<h2>How to influence sitelinks<\/h2>\n<\/div><\/div>\n<p>You can\u2019t edit sitelinks in the <a href=\"https:\/\/ahrefs.com\/blog\/organic-search\/\">organic search results<\/a>. They\u2019re algorithmically generated. You used to be able to demote them in Google Search Console, but unfortunately Google removed this option. However, there are a few ways to influence them.<\/p>\n<ol>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/website-structure\/\"><strong>Site structure<\/strong><\/a>. Your website architecture plays a role in which sitelinks show. If you have a <a href=\"https:\/\/www.nngroup.com\/articles\/flat-vs-deep-hierarchy\/\" target=\"_blank\" rel=\"noopener noreferrer\">flat architecture<\/a>,&nbsp;then Google may have to rely on other signals to show sitelinks.<\/li>\n<li><strong><a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">Internal linking<\/a><\/strong>. How your pages link to other pages and the <a href=\"https:\/\/ahrefs.com\/blog\/anchor-text\/\">anchor text<\/a>&nbsp;used will influence sitelinks. The same goes for where the links are located on the page, and breadcrumbs.<\/li>\n<li><strong><a href=\"https:\/\/ahrefs.com\/blog\/meta-robots\/\">Noindex<\/a><\/strong>. Noindexing pages will remove them from showing in sitelinks. While it\u2019s not the best control and I\u2019d rarely recommend it, it\u2019s worth calling it out for the rare cases where it would be useful.<\/li>\n<li><strong>Removing the sitelinks search box<\/strong>. If you don\u2019t want the sitelinks search box to show for your website, you can add the following tag to your homepage: <code>&lt;meta name=\"google\" content=\"nositelinkssearchbox\"\/&gt;<\/code><\/li>\n<li><strong>Usefulness and relevance<\/strong>. Think about different things that are useful for users and provide relevant results.&nbsp;<ol>\n<li><strong><a href=\"https:\/\/ahrefs.com\/blog\/hreflang-tags\/\">Hreflang<\/a><\/strong>. Hreflang tags can help Google show relevant sitelinks based on language and country preferences.<\/li>\n<li><strong>Headings, maybe table of contents.<\/strong>&nbsp;Many one-line sitelinks have the same contents as the headings on the page. At Ahrefs, on top of useful headings we also include a table of contents in our posts that may add additional context.<\/li>\n<li><strong>What people search (maybe)<\/strong>. While I don\u2019t believe this has ever been confirmed, in most cases the terms that people search highly correlate to the sitelinks shown. Many of the most searched terms around \u201cahrefs\u201d are also those shown in the sitelinks.<img loading=\"lazy\" decoding=\"async\" width=\"994\" height=\"478\" class=\"wp-image-37469\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/pasted-image-0.png\" alt=\"pasted image 0\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/pasted-image-0.png 994w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/pasted-image-0-680x327.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/pasted-image-0-768x369.png 768w\" sizes=\"auto, (max-width: 994px) 100vw, 994px\"><\/li>\n<li><strong>User signals (maybe)<\/strong>. A <a href=\"https:\/\/gofishdigital.com\/bing-deeplinks-google-sitelinks-differ\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bing patent<\/a>&nbsp;revealed that they may use click data for their version of sitelinks called Deep Links. I would say it\u2019s possible, though not confirmed that Google may also use this&nbsp;data.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p>In Ahrefs, you can see the keywords that trigger sitelinks for your site, and which pages feature in them. Just head to the <strong>Organic Keywords<\/strong>&nbsp;report in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>, select \u201cSitelinks\u201d from the SERP features dropdown, then toggle the \u201cOnly linking to target\u201d box.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1405\" height=\"876\" class=\"wp-image-37479\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/07\/sitelinks-ahrefs.gif\" alt=\"sitelinks ahrefs\"><\/p>\n<p>If you feel a result is not what should be showing, use the information above to make changes that may impact the sitelinks shown.<\/p>\n<h2>Final thoughts<\/h2>\n<p>Sitelinks offer more real estate in the SERPs to websites and are useful to users. While there\u2019s no direct controls for sitelinks, you can use the information above to influence what sitelinks show and obtain new sitelinks.<\/p>\n<p>Have questions? Let me know on <a href=\"https:\/\/twitter.com\/patrickstox\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s an example: Sitelinks are one of the most common search features.&nbsp;They appear in 1.8% of SERPs&nbsp;in Ahrefs\u2019 US database. Nearly every branded term has sitelinks and they also appear on many other queries like informational queries. In fact, nearly&nbsp;67%<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":150,"featured_media":37482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[329],"tags":[],"coauthors":[377],"class_list":["post-37427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technical-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Are Sitelinks, Their Benefits, &amp; How To Influence Them<\/title>\n<meta name=\"description\" content=\"Learn what the different types of sitelinks are, why they&#039;re important and how you can edit them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/sitelinks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Are Sitelinks, Their Benefits, &amp; How To Influence Them\" \/>\n<meta property=\"og:description\" content=\"Sitelinks give you more visibility in the SERPs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/sitelinks\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:author\" content=\"patrickstox\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-02T16:00:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-17T22:45:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/fb-sitelinks.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"990\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Patrick Stox\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Sitelinks give you more visibility in the SERPs.\" \/>\n<meta name=\"twitter:creator\" content=\"@patrickstox\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/sitelinks\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/sitelinks\\\/\"},\"author\":{\"name\":\"Patrick Stox\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/14bf754248f3c561786477e4e5fd2067\"},\"headline\":\"What Are Sitelinks, Their Benefits, &amp; 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