{"id":36831,"date":"2020-06-04T14:15:30","date_gmt":"2020-06-04T19:15:30","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=36831"},"modified":"2024-09-17T06:03:02","modified_gmt":"2024-09-17T11:03:02","slug":"amazon-affiliate-marketing","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/amazon-affiliate-marketing\/","title":{"rendered":"How to Build a Successful Amazon Affiliate Site (Step by&nbsp;Step)"},"content":{"rendered":"<div class=\"intro-txt\">Do you want to make some extra dough promoting products on Amazon?<\/div> Lots of people make money with Amazon affiliate sites. But for every success story, there are plenty who never quite get there. For example, <a href=\"https:\/\/www.reddit.com\/r\/juststart\/comments\/9igxr5\/0_to_1000_per_month_in_6_months_with_amazon\/\" target=\"_blank\" rel=\"noopener noreferrer\">this person<\/a>&nbsp;on the \/r\/juststart subreddit claims to have hit $1K\/month from Amazon within just six months: <img loading=\"lazy\" decoding=\"async\" width=\"1452\" height=\"250\" class=\"wp-image-36793\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/1-amazon-affiliate-site-success.png\" alt=\"1 amazon affiliate site success\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/1-amazon-affiliate-site-success.png 1452w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/1-amazon-affiliate-site-success-680x117.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/1-amazon-affiliate-site-success-768x132.png 768w\" sizes=\"auto, (max-width: 1452px) 100vw, 1452px\"> Whereas <a href=\"https:\/\/www.reddit.com\/r\/juststart\/comments\/cl0z3q\/case_study_month_28_doubling_down_on_stupid\/\" target=\"_blank\" rel=\"noopener noreferrer\">this person<\/a>&nbsp;hit just $38\/month after working on a site for over two years: <img loading=\"lazy\" decoding=\"async\" width=\"1336\" height=\"398\" class=\"wp-image-36798\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/2-amazon-affiliate-site-low-earnings.png\" alt=\"2 amazon affiliate site low earnings\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/2-amazon-affiliate-site-low-earnings.png 1336w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/2-amazon-affiliate-site-low-earnings-680x203.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/2-amazon-affiliate-site-low-earnings-768x229.png 768w\" sizes=\"auto, (max-width: 1336px) 100vw, 1336px\"> If you want your story to be more like that first screenshot and less like the second, this is the guide for you. Here\u2019s everything you\u2019ll learn:\n<ul>\n<li><a href=\"#what-is-amazons-affiliate-program\">What the Amazon affiliate program is<\/a><\/li>\n<li><a href=\"#how-amazons-affiliate-program-works\">How Amazon\u2019s affiliate program works<\/a><\/li>\n<li><a href=\"#how-to-become-an-amazon-affiliate\">How to become an Amazon affiliate<\/a><\/li>\n<li><a href=\"#what-is-an-amazon-affiliate-site\">What an Amazon affiliate site&nbsp;is<\/a><\/li>\n<li><a href=\"#why-seo-is-important\">Why SEO is important for Amazon affiliate sites<\/a><\/li>\n<li><a href=\"#how-to-build-an-amazon-affiliate-site\">How to build a successful Amazon affiliate site<\/a><\/li>\n<\/ul>\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">New to affiliate marketing?<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Read our <a href=\"https:\/\/ahrefs.com\/blog\/affiliate-marketing\/\">beginner\u2019s guide to affiliate marketing<\/a>.<\/p>\n\n\n\n<\/div><\/div>\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What is the Amazon affiliate program?\" data-section=\"what-is-amazons-affiliate-program\">\n<h2 id=\"h.hcrcx154im6k\">What is the Amazon affiliate program?<\/h2>\n<\/div><\/div> The Amazon affiliate program (<a href=\"https:\/\/affiliate-program.amazon.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon Associates<\/a>) lets people earn money by referring sales to Amazon. <div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How Amazon's affiliate program works\" data-section=\"how-amazons-affiliate-program-works\">\n<h2 id=\"h.brrmbkojl2iy\">How Amazon\u2019s affiliate program works<\/h2>\n<\/div><\/div> When you sign up, Amazon gives you a unique tracking ID that looks something like this: <code>yourname-20<\/code>. You can add this to any Amazon product URL to create an affiliate link. <strong>Example<\/strong>: <code>amazon.com\/dp\/B01K1C94E4<\/code> \u2192 <code>amazon.com\/dp\/B01K1C94E4<strong>?tag=yourname-20<\/strong><\/code> When someone clicks your link and buys something on Amazon within 24 hours, you\u2019ll be paid a commission on the sale. Even better, they don\u2019t have to buy the product you recommend. If you send them to a kitchen knife and they end up buying a tennis racket, you still get a commission. If they buy the kitchen knife, a tennis racket, and a bunch of other things, you earn commission on everything. This is partly why the affiliate program is so popular. Amazon sells most things, so it\u2019s not unusual to see a good chunk of commissions come from products you\u2019ve never even heard of. <div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to become an Amazon Affiliate\" data-section=\"how-to-become-an-amazon-affiliate\">\n<h2>How to become an Amazon Affiliate<\/h2>\n<\/div><\/div> Follow these&nbsp;steps:\n<ol>\n<li>Go to the <a href=\"https:\/\/affiliate-program.amazon.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon Associates homepage<\/a>;<\/li>\n<li>Sign in with your Amazon account;<\/li>\n<li>Follow the on-screen instructions<\/li>\n<\/ol>\n<p>During signup, Amazon will ask for your website address. Although you can enter a social media profile link here, you\u2019ll want to set up an Amazon affiliate website if you\u2019re serious about making money with Amazon Associates.&nbsp;<\/p><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What is an Amazon affiliate site?\" data-section=\"what-is-an-amazon-affiliate-site\">\n<h2 id=\"h.uu70ay52jjry\">What is an Amazon affiliate site?<\/h2>\n<\/div><\/div> <a href=\"https:\/\/ahrefs.com\/blog\/amazon-affiliate-websites\/\">Amazon affiliate sites<\/a> promote products for sale on Amazon in their content. If you\u2019ve ever Googled something like \u201cbest [product type]\u201d or \u201c[product] review,\u201d then you\u2019ve almost certainly come across one of these sites. Just take a look at the top-ranking result for \u201cbest coffee grinder\u201d: <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"913\" class=\"wp-image-36787\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/3-amazon-affiliate-links.png\" alt=\"3 amazon affiliate links\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/3-amazon-affiliate-links.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/3-amazon-affiliate-links-680x388.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/3-amazon-affiliate-links-768x438.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/3-amazon-affiliate-links-1536x876.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"> These folks researched the best coffee grinders, summarized their findings in a blog post, and included Amazon affiliate links for visitors to buy the recommended products. It\u2019s a similar story for a query like \u201caeropress review.\u201d <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1484\" class=\"wp-image-36814\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/4-product-review.png\" alt=\"4 product review\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/4-product-review.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/4-product-review-458x425.png 458w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/4-product-review-768x712.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/4-product-review-1536x1425.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"> Both of these types of posts are useful for readers because they make life simpler and save time. If you\u2019re in the market for a new coffee grinder, you can\u2019t test dozens of products yourself. You have to rely on the research and testing done by others. <div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Why SEO is the key to success\" data-section=\"why-seo-is-important\">\n<h2 id=\"h.w3gvjfjc4c3v\">Why SEO is the secret to a successful Amazon affiliate site<\/h2>\n<\/div><\/div> Making money from an Amazon affiliate site requires traffic (visitors). Without traffic, nobody will click your affiliate links, which means no commissions. Now, there are tons of ways to get traffic. But most who experience success with Amazon affiliate marketing get the bulk of their traffic from SEO. Here\u2019s why: If you <a href=\"https:\/\/ahrefs.com\/blog\/how-to-promote-your-blog\/\">promote your blog<\/a> on social media, or in a newsletter, you\u2019ll get a spike in traffic. But once your audience has seen your post, traffic drops back to zero. This is known as the \u201cspike of hope,\u201d followed by the \u201cflatline of nope.\u201d <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"840\" class=\"wp-image-36815\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/pasted-image-0-78.png\" alt=\"pasted image 0 78\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/pasted-image-0-78.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/pasted-image-0-78-680x357.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/pasted-image-0-78-768x403.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/pasted-image-0-78-1536x806.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"> SEO has the opposite effect. If you rank in Google for keywords that people are searching for month after month, your traffic will be consistent\u2014and should improve over time. <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"791\" class=\"wp-image-36806\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/pasted-image-0-79.png\" alt=\"pasted image 0 79\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/pasted-image-0-79.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/pasted-image-0-79-680x336.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/pasted-image-0-79-768x380.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/pasted-image-0-79-1536x759.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"> It\u2019s possible to get the same effect using paid ads, but there are a few problems with&nbsp;that:\n<ul>\n<li><strong>It costs money<\/strong>&nbsp;(and most people have more time than&nbsp;money)<\/li>\n<li><strong>It\u2019s very much all or nothing<\/strong>. As soon as you stop spending money, your traffic drops to&nbsp;zero.<\/li>\n<li><strong>It\u2019s hard to turn a profit<\/strong>&nbsp;as ad spend eats into your affiliate commissions.<\/li>\n<\/ul>\n<p>With that in mind, let\u2019s look at how you can build an Amazon affiliate site that makes money month after&nbsp;month.&nbsp;<\/p><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to build a successful Amazon affiliate site\" data-section=\"how-to-build-an-amazon-affiliate-site\">\n<h2 id=\"h.aiijyqrp46z2\">How to build a successful Amazon affiliate site<\/h2>\n<\/div><\/div> Everyone has a different idea of success. For some, it\u2019s a site that makes $1,000\/month. For others, it might be a more ambitious goal of $10,000\/month. Whatever the number, the steps to success are the&nbsp;same.\n<ol>\n<li><a href=\"#choose-a-good-niche\">Choose a good&nbsp;niche<\/a><\/li>\n<li><a href=\"#do-keyword-research\">Find profitable keywords<\/a><\/li>\n<li><a href=\"#create-content\">Create the \u201cright\u201d kind of content<\/a><\/li>\n<li><a href=\"#drive-traffic\">Drive traffic to your site through SEO<\/a><\/li>\n<li><a href=\"#drive-clicks\">Get clicks on affiliate links<\/a><\/li>\n<\/ol>\n<h3 id=\"choose-a-good-niche\">1. Choose a good&nbsp;niche<\/h3>\n<p>Have you heard of <a href=\"https:\/\/thewirecutter.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Wirecutter<\/a>? It\u2019s owned by The New York Times and is perhaps the most popular Amazon affiliate website. It has reviews for everything from knife sharpeners to standing desks and gets an estimated 3.9 million monthly visits from Google alone. <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"402\" class=\"wp-image-36792\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/5-wirecutter-traffic.png\" alt=\"5 wirecutter traffic\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/5-wirecutter-traffic.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/5-wirecutter-traffic-680x171.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/5-wirecutter-traffic-768x193.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/5-wirecutter-traffic-1536x386.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"> <\/p><div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> The Wirecutter has now been redirected to <a href=\"https:\/\/www.nytimes.com\/wirecutter\/\" target=\"_blank\" rel=\"noopener noreferrer\">nytimes.com\/wirecutter\/<\/a>.&nbsp;<\/div> Many who are new to Amazon affiliate marketing see sites like these and try to replicate their success. <strong>Don\u2019t make this mistake.<\/strong> Big sites like <em>The Wirecutter <\/em>have deep pockets and talented <a href=\"https:\/\/ahrefs.com\/blog\/seo-team\/\">SEO teams<\/a>. Trying to compete will be an uphill battle. Instead, you need to choose a niche to dominate. Here\u2019s how:\n<h4 id=\"h.gqgko7t7s7h0\">A. Find something you\u2019re interested in<\/h4>\n<p>Loss of motivation is arguably the most common reason why people fail at affiliate marketing, so it\u2019s important to choose a niche that you find at least somewhat interesting. So, grab a pen and paper and note down a few ideas. If you\u2019re struggling, this <a href=\"https:\/\/www.authorityhacker.com\/best-niches-affiliate-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">huge list of affiliate marketing niches<\/a>&nbsp;might help. Alternatively, take inspiration from The Wirecutter\u2019s categories.&nbsp;<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"684\" class=\"wp-image-36801\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/6-wirecutter-categories.jpg\" alt=\"6 wirecutter categories\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/6-wirecutter-categories.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/6-wirecutter-categories-680x291.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/6-wirecutter-categories-768x328.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/6-wirecutter-categories-1536x657.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<h4 id=\"h.aqzfj8f9c48z\">B. Check commission rates<\/h4>\n<p>Amazon\u2019s commission rates vary by product category. Here\u2019s <a href=\"https:\/\/affiliate-program.amazon.com\/help\/node\/topic\/GRXPHT8U84RAYDXZ\" target=\"_blank\" rel=\"noopener noreferrer\">the current structure<\/a>: \n<\/p><table id=\"tablepress-88\" class=\"tablepress tablepress-id-88 tablepress-responsive tablepress-ahrefs-width-full\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">Product Category<\/th><th class=\"column-2\">Commissions<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Luxury Beauty, Amazon Coins<\/td><td class=\"column-2\">10.00%<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Digital Music, Physical Music, Handmade, Digital Videos<\/td><td class=\"column-2\">5.00%<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">Physical Books, Kitchen, Automotive<\/td><td class=\"column-2\">4.50%<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Amazon Fire Tablet Devices, Amazon Kindle Devices, Amazon Fashion Women\u2019s, Men\u2019s &amp; Kids Private Label, Apparel, Amazon Cloud Cam Devices, Fire TV Edition Smart TVs, Amazon Fire TV Devices, Amazon Echo Devices, Ring Devices, Watches, Jewelry, Luggage, Shoes, and Handbags &amp; Accessories<\/td><td class=\"column-2\">4.00%<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">All Other Categories<\/td><td class=\"column-2\">4.00%<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Toys, Furniture, Home, Home Improvement, Lawn &amp; Garden, Pets Products, Pantry, Headphones, Beauty, Musical Instruments, Business &amp; Industrial Supplies, Outdoors, Tools, Sports, Baby Products<\/td><td class=\"column-2\">3.00%<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">PC, PC Components, DVD &amp; Blu-Ray<\/td><td class=\"column-2\">2.50%<\/td>\n<\/tr>\n<tr class=\"row-9 odd\">\n\t<td class=\"column-1\">Televisions, Digital Video&nbsp;Games<\/td><td class=\"column-2\">2.00%<\/td>\n<\/tr>\n<tr class=\"row-10 even\">\n\t<td class=\"column-1\">Amazon Fresh, Physical Video Games &amp; Video Game Consoles, Grocery, Health &amp; Personal Care<\/td><td class=\"column-2\">1.00%<\/td>\n<\/tr>\n<tr class=\"row-11 odd\">\n\t<td class=\"column-1\">Gift Cards; Wireless Service Plans; Alcoholic Beverages; Digital Kindle Products purchased as a subscription; Food prepared and delivered from a restaurant; Amazon Appstore, Prime Now, Amazon Pay Places, or Prime Wardrobe Purchases<\/td><td class=\"column-2\">0.00%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-88 from cache --> If any of your niche ideas fall in the 0% category, cross them off your list. There\u2019s no point in promoting products for no reward. I would also rule out categories with commission rates of 2%&nbsp;or less because it\u2019ll take a lot of traffic to make decent money from those. <div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Amazon\u2019s commission rates have <a href=\"https:\/\/geniuslink.com\/blog\/amazon-com-affiliate-commission-rates-a-historical-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">dropped significantly<\/a>&nbsp;over the past decade or so. The most recent cut came in early 2020, which is what prompted the belief amongst some people that Amazon affiliate sites are dead. That\u2019s not the case. They\u2019re just not as lucrative as they once&nbsp;were.&nbsp;<\/div>\n<h4 id=\"h.4tj9rc7dxf6x\">C. Check product prices<\/h4>\n<p>Generally speaking, you\u2019ll make more money on expensive products. For example, if someone buys a $4,000 PC, your 2.5% cut ($100) is going to be way higher than if someone buys some new RAM for $40&nbsp;($1). But this doesn\u2019t mean you should enter an expensive niche. People are less impulsive when it comes to high-ticket items, which means that fewer clicks will turn into sales. This is known as your conversion rate. Now, there\u2019s a lot of talk about the sweet spot when it comes to product prices, but the consensus seems to be an average between $30-$300. Go higher, and conversions will start to suffer. Go lower, and your cut will suffer. To get a sense of prices in your niche, search for a few products on Amazon.<\/p>\n<h4 id=\"h.6ufq5vl6377l\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1176\" class=\"wp-image-36797\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/7-amazon-product-prices.png\" alt=\"7 amazon product prices\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/7-amazon-product-prices.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/7-amazon-product-prices-578x425.png 578w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/7-amazon-product-prices-768x564.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/7-amazon-product-prices-1536x1129.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/h4>\n<h4 id=\"h.xmc26s4ym2l9\">D. Estimate traffic requirements<\/h4>\n<p>Now that you know a bit more about the niche you want to enter, you can use that information to estimate how much traffic to \u201cmoney pages\u201d you\u2019ll need to hit your monthly financial goal. If you\u2019re not familiar with the term \u201cmoney pages,\u201d these are just the pages on your site that contain affiliate links. With Amazon affiliate sites, product roundups tend to be the best \u201cmoney pages.\u201d They\u2019re the ones that list the best products in a category like this list of the best robot vacuums from The Wirecutter: <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-36847\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/best-robot-vacuums.gif\" alt width=\"1181\" height=\"989\"> These tend to be the most lucrative pages because they recommend multiple products, and the people searching for them in Google are in buying mode. This leads to a high clickthrough rate (CTR) on affiliate links. So what\u2019s the traffic estimation formula?<\/p>\n<blockquote><strong>Monthly goal \/ (Avg. product price * category commission % * average affiliate link CTR * average conversion rate)<\/strong><\/blockquote>\n<p>Let\u2019s run through an example. Say you want to enter the coffee niche, and your goal is <strong>$1,000\/month<\/strong>. Having gone through the steps above, you know that the average product price is around <strong>$40<\/strong>, and the commission rate for most coffee-related products is <strong>4%<\/strong>. However, you don\u2019t yet know the average clickthrough rate (the percentage of visitors that click an Amazon affiliate click) of your posts, or your Amazon conversion rate (the percentage of clicks that turn into sales). So let\u2019s be pessimistic and assume a <strong>10%<\/strong>&nbsp;CTR and a <strong>7.5%<\/strong>&nbsp;conversion rate. Let\u2019s plug everything into the calculation:<\/p>\n<blockquote><strong>1,000 \/ (40 * 4% * 10% * 7.5%) = 83,333<\/strong><\/blockquote>\n<p>Looks like we\u2019ll need ~83k monthly visits to \u201cmoney\u201d pages to earn $1,000\/month. Of course, this is far from an exact science. We used pessimistic numbers for a reason.<\/p>\n<h4 id=\"h.fdobdqu3rjuq\">E. Estimate traffic potential<\/h4>\n<p>Now that you know how much traffic you need to make the numbers work, you need to estimate whether the niche has enough search traffic potential. Here\u2019s an easy way to do this: Install and activate <a href=\"https:\/\/ahrefs.com\/seo-toolbar\">Ahrefs\u2019 SEO toolbar<\/a>, then search Google for: <code>best [product in your niche] inurl:best<\/code> For example, in the coffee niche, our search might be this: <img loading=\"lazy\" decoding=\"async\" width=\"936\" height=\"282\" class=\"wp-image-36824\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/8-google-search.png\" alt=\"8 google search\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/8-google-search.png 936w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/8-google-search-680x205.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/8-google-search-768x231.png 768w\" sizes=\"auto, (max-width: 936px) 100vw, 936px\"> If you\u2019re wondering what the <code>inurl:best<\/code>&nbsp;part of that search does, it restricts the search results to pages with the word \u201cbest\u201d in the URL. You\u2019ll see why it\u2019s important in the next step. From here, eyeball the search results for a niche&nbsp;site that gets at least the amount of traffic you need. The key word there is \u201cniche.\u201d You should ignore any big generic sites like Forbes, The Wirecutter, or The Guardian in the search results. Although they may have tons of traffic, they\u2019re not what you\u2019re looking for. If you don\u2019t see any niche sites, try searching for a different product. Here\u2019s one that fits the bill for our search: <img loading=\"lazy\" decoding=\"async\" width=\"1558\" height=\"438\" class=\"wp-image-36796\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/9-homegrounds-traffic-estimate-ahrefs-toolbar.png\" alt=\"9 homegrounds traffic estimate ahrefs toolbar\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/9-homegrounds-traffic-estimate-ahrefs-toolbar.png 1558w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/9-homegrounds-traffic-estimate-ahrefs-toolbar-680x191.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/9-homegrounds-traffic-estimate-ahrefs-toolbar-768x216.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/9-homegrounds-traffic-estimate-ahrefs-toolbar-1536x432.png 1536w\" sizes=\"auto, (max-width: 1558px) 100vw, 1558px\"> <\/p><div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Make sure to look at the domain-level traffic here, not the page-level traffic.&nbsp;<\/div> It gets an estimated ~210,000 monthly US search visits, and we can see from the domain name that it\u2019s a niche site focused on coffee. However, we don\u2019t know how much of this traffic is going to \u201cmoney\u201d pages. If most of it goes to irrelevant blog posts, that doesn\u2019t bode well for us. Luckily, we can get a better sense of \u201cmoney\u201d page traffic using <a href=\"https:\/\/ahrefs.com\/site-explorer\">Ahrefs\u2019 Site Explorer<\/a>. Just paste in the domain, go to the <strong>Top Pages<\/strong>&nbsp;report, add the word \u201cbest\u201d to the Include filter, and choose \u201cURLs\u201d from the \u201cAny target\u201d dropdown. You should end up with a filtered report of almost entirely product roundup posts. <img loading=\"lazy\" decoding=\"async\" width=\"1311\" height=\"673\" class=\"wp-image-36788\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/10-top-pages-include-filter.gif\" alt=\"10 top pages include filter\"> At the top, you\u2019ll see the total estimated monthly search traffic&nbsp;to all pages in the filtered report. <img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"302\" class=\"wp-image-36826\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/10-filtered-top-pages-traffic.png\" alt=\"10 filtered top pages traffic\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/10-filtered-top-pages-traffic.png 820w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/10-filtered-top-pages-traffic-680x250.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/10-filtered-top-pages-traffic-768x283.png 768w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\"> In our case, it\u2019s 107,714. You\u2019ll&nbsp;recall that we estimated ~83k&nbsp;monthly visitors to hit $1K\/month, so it looks like this niche easily meets our traffic potential requirements.\n<h4 id=\"h.uscdqux36h7c\">F. Estimate competition<\/h4>\n<p>There\u2019s no point entering a niche where you\u2019ll struggle to hit your traffic goal for years. So you need to make sure that there are some topics you can crack without too much SEO grunt work. SEO is a complicated game. There are many <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">ranking factors<\/a>&nbsp;and <a href=\"https:\/\/ahrefs.com\/blog\/seo-best-practices\/\">best practices<\/a>. But one of the most important is the number of high-quality backlinks to your pages. Google talks about the importance of backlinks on <a href=\"https:\/\/www.google.com\/intl\/en_uk\/search\/howsearchworks\/algorithms\/\" target=\"_blank\" rel=\"noopener noreferrer\">their page about search algorithms<\/a>. <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"423\" class=\"wp-image-36829\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/11-google-search-backlinks.png\" alt=\"11 google search backlinks\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/11-google-search-backlinks.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/11-google-search-backlinks-680x180.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/11-google-search-backlinks-768x203.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/11-google-search-backlinks-1536x406.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"> We also saw a clear correlation between the number of backlinks from unique websites (referring domains) to a page and its search traffic in <a href=\"https:\/\/ahrefs.com\/blog\/search-traffic-study\/\">our study of over one billion webpages<\/a>. <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"942\" class=\"wp-image-36821\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/03-referring-domains-vs-search-traffic-1.png\" alt=\"03 referring domains vs search traffic 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/03-referring-domains-vs-search-traffic-1.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/03-referring-domains-vs-search-traffic-1-406x425.png 406w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/03-referring-domains-vs-search-traffic-1-768x804.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"> So before you close the filtered <strong>Top pages <\/strong>report from the previous step, eyeball the RDs column. This shows the number of referring domains to each page. If you see pages with organic traffic that have few or no referring domains, that\u2019s a sign of an uncompetitive topic. Looking at the report for Homegrounds, we see plenty of pages like this: <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1088\" class=\"wp-image-36828\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/12-homegrounds-uncompetitive-topics.jpg\" alt=\"12 homegrounds uncompetitive topics\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/12-homegrounds-uncompetitive-topics.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/12-homegrounds-uncompetitive-topics-625x425.jpg 625w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/12-homegrounds-uncompetitive-topics-768x522.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/12-homegrounds-uncompetitive-topics-1536x1044.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"> If we do the same for wareable.com, we see the opposite. Almost every page has links from tens or hundreds of referring domains, which indicates that many of the topics in this niche are tough nuts to crack. <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1162\" class=\"wp-image-36825\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/13-competitive-topics.png\" alt=\"13 competitive topics\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/13-competitive-topics.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/13-competitive-topics-585x425.png 585w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/13-competitive-topics-768x558.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/13-competitive-topics-1536x1116.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"> You have two options in this&nbsp;case:<\/p>\n<ol>\n<li><strong>Niche down further.<\/strong>&nbsp;Instead of just wearables, we might want to focus on just smartwatches or fitness trackers. And if those niches are still too broad, you can niche down even further to something like smartwatches for&nbsp;kids.<\/li>\n<li><strong>Choose a different niche.<\/strong>&nbsp;If niching down doesn\u2019t interest you, scrap the idea and repeat the steps above for another niche.<\/li>\n<\/ol>\n<h3 id=\"do-keyword-research\">2. Do keyword research<\/h3>\n<p>Finding a niche with potential&nbsp;was the hard part; keyword research is comparatively easy. If you\u2019re feeling lazy, you could even just export the filtered <strong>Top Pages<\/strong>&nbsp;report from the previous step. That should give you enough profitable \u201cproduct roundup\u201d topics to keep you busy for a few months. However, if you want to be more strategic and find more keywords, do&nbsp;this:<\/p>\n<ol>\n<li>Go to <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Ahrefs\u2019 Keywords Explorer<\/a>;<\/li>\n<li>Enter a handful of \u201cseed\u201d keywords related to the niche and its products (separated by commas);<\/li>\n<li>Go to the \u201cAll keywords\u201d report.<\/li>\n<\/ol>\n<p>Here\u2019s what that might look like if we wanted to enter the coffee niche: <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"555\" class=\"wp-image-36819\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/14-all-keywords-report-keywords-explorer.png\" alt=\"14 all keywords report keywords explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/14-all-keywords-report-keywords-explorer.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/14-all-keywords-report-keywords-explorer-680x236.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/14-all-keywords-report-keywords-explorer-768x266.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/14-all-keywords-report-keywords-explorer-1536x533.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"> You\u2019ll most likely see hundreds of thousands of keywords in this report, but there will be a lot of irrelevant ones. So we\u2019re going to use the inbuilt filters to find the three types of keywords we&nbsp;need.<\/p>\n<h4 id=\"h.ze8ubxpjm0by\">A. Finding product roundup keywords<\/h4>\n<p>Just to reiterate, product roundup keywords (e.g., \u201cbest coffee machine,\u201d \u201cbest coffee grinder\u201d) are usually the big money-makers with Amazon affiliate websites. So, we want to find product roundup keywords that have traffic potential and aren\u2019t too hard to rank for. To do that, add these three filters:<\/p>\n<ul>\n<li><strong>Include:<\/strong>&nbsp;\u201cbest\u201d<\/li>\n<li><strong>Keyword Difficulty (KD)<\/strong>: &lt;=10<\/li>\n<li><strong>Volume:<\/strong>&nbsp;&gt;=500<\/li>\n<\/ul>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Feel free to be more or less lenient with the volume threshold. This number is somewhat niche-dependent.&nbsp;<\/div> You should see a list of relevant, low-difficulty keywords sorted by their monthly search volumes. <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"814\" class=\"wp-image-36820\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/15-product-roundup-keywords.png\" alt=\"15 product roundup keywords\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/15-product-roundup-keywords.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/15-product-roundup-keywords-680x346.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/15-product-roundup-keywords-768x391.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/15-product-roundup-keywords-1536x781.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"> Now, it\u2019s important to note that Keyword Difficulty (KD) only gives you a rough indication of ranking difficulty. And monthly search volume only gives a rough indication of a topic\u2019s traffic potential. So what you need to do next is sift through the report, analyze the keywords one by one, and save any good topics to a keyword list. Don\u2019t worry if there are thousands of keywords. You don\u2019t need to analyze all of them. You only need 20-50 good keywords to get started. So, what\u2019s the process? Before we get to the technical stuff, it\u2019s important to understand that you need to apply common sense when looking for keywords. If the keyword is \u201cbest coffee grinder\u201d then that makes sense because it\u2019s a product Amazon sells. If it\u2019s unrelated to something you might buy on Amazon, like \u201cbest coffee in los angeles,\u201d then you can rule that out right away. For the keywords that make sense, click the SERP button to see the current top-ranking pages in Google\u2026 <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"221\" class=\"wp-image-36823\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/16-keywords-serp-button.png\" alt=\"16 keywords serp button\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/16-keywords-serp-button.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/16-keywords-serp-button-680x94.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/16-keywords-serp-button-768x106.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/16-keywords-serp-button-1536x212.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"> \u2026 then follow this flowchart: <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1139\" class=\"wp-image-36795\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/amazon-affiliate-marketing.png\" alt=\"amazon affiliate marketing\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/amazon-affiliate-marketing.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/amazon-affiliate-marketing-336x425.png 336w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/amazon-affiliate-marketing-768x972.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"> Before we go any further, we need to briefly explain the concept of Domain Rating. <a href=\"https:\/\/ahrefs.com\/blog\/domain-rating\/\">Domain Rating (DR)<\/a>&nbsp;measures a website\u2019s authority based on its backlink profile. The scale runs from zero to a hundred. Generally speaking, the higher this number, the stronger and more authoritative the site is. This is part of our process because we\u2019re looking for keywords that we can rank for with a new or relatively new site, which will be low \u201cauthority.\u201d If there are already low-authority sites ranking, then that\u2019s a good sign that we can rank. Here\u2019s an example of a good keyword: <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1000\" class=\"wp-image-36794\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/17-good-keyword.png\" alt=\"17 good keyword\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/17-good-keyword.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/17-good-keyword-680x425.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/17-good-keyword-768x480.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/17-good-keyword-1536x960.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"> The highlighted page has four referring domains, gets a few hundred US search visits per&nbsp;month, and is on a topical, low-authority (DR) website. Here\u2019s a not so good example: <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"948\" class=\"wp-image-36802\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/17-bad-keyword.png\" alt=\"17 bad keyword\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/17-bad-keyword.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/17-bad-keyword-680x403.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/17-bad-keyword-768x455.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/17-bad-keyword-1536x910.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"> While there are a couple of pages in the results with few referring domains on low-authority niche websites, none of them get more than a handful of search visits per month. Here\u2019s how to add a keyword to a keyword list once you find a winner: <img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"241\" class=\"wp-image-36807\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/add-keyword-to-list.gif\" alt=\"add keyword to list\"> Keep doing this until you have a list of 20-50 keywords.\n<h4 id=\"h.xr42is3kv1qb\">B. Find product review keywords<\/h4>\n<p>Product review keywords are those like \u201caeropress review\u201d and \u201cbaratza virtuoso review.\u201d Although things vary from niche to niche, these keywords rarely have anywhere near the traffic potential of product roundup keywords. You\u2019ll probably only find a handful worth ranking for. So why bother with them? Two main reasons:<\/p>\n<ol>\n<li>They\u2019re often low-hanging opportunities, even if the traffic potential isn\u2019t&nbsp;huge.<\/li>\n<li>Product reviews can help boost SEO for product roundups (more on this&nbsp;later)<\/li>\n<\/ol>\n<p>To find these keywords, add these filters to the \u201cAll keywords\u201d report:<\/p>\n<ul>\n<li><strong>Include:<\/strong>&nbsp;\u201creview\u201d<\/li>\n<li><strong>KD<\/strong>: &lt;=10<\/li>\n<li><strong>Volume:<\/strong>&nbsp;&gt;=200<\/li>\n<\/ul>\n<p>Here\u2019s what we see for our coffee example: <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"972\" class=\"wp-image-36809\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/Screenshot-2020-05-28-at-03.12.23.jpg\" alt=\"Screenshot 2020 05 28 at 03.12.23\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/Screenshot-2020-05-28-at-03.12.23.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/Screenshot-2020-05-28-at-03.12.23-680x413.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/Screenshot-2020-05-28-at-03.12.23-768x467.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/Screenshot-2020-05-28-at-03.12.23-1536x933.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"> Not all of these are product review-type keywords, but you can spot them pretty easily. For the ones that make sense, run through the flowchart above and add winners to a new keyword list.<\/p>\n<h4 id=\"h.5zg2zwffm64e\">C. Find blog keywords<\/h4>\n<p>Most Amazon affiliate sites don\u2019t only publish \u201cmoney\u201d posts. They also publish blog posts and other informational content. Just look at homegrounds.co: <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-36855\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/affiliate-site-blog-content.gif\" alt width=\"1332\" height=\"1063\"> They have an entire section of their site dedicated to helpful brewing guides. There are a couple of reasons this is helpful, and we\u2019ll go into those later. For now, we want to find some informational keywords that we can write blog posts and guides about. To find these keywords, add these filters to the \u201cAll keywords\u201d report:<\/p>\n<ul>\n<li><strong>Include:<\/strong>&nbsp;who, what, when, where, why, how, guide, tutorial, ideas, tips<\/li>\n<li><strong>Volume:<\/strong>&nbsp;&gt;=500<\/li>\n<\/ul>\n<p>Look for topics that are closely related to the products you\u2019ll review in your product roundups. For example, if your niche is coffee, then topics like \u201chow to use a french press\u201d and \u201chow to make coffee\u201d make perfect sense because you\u2019ll almost certainly be reviewing french presses and coffee machines. <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1071\" class=\"wp-image-36786\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/20-blog-keywords.png\" alt=\"20 blog keywords\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/20-blog-keywords.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/20-blog-keywords-635x425.png 635w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/20-blog-keywords-768x514.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/20-blog-keywords-1536x1028.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"> Don\u2019t overthink this part. Just add 20-50 keywords to a list and keep moving.<\/p>\n<h3 id=\"create-content\">3. Create the right kind of content<\/h3>\n<p>Assuming that you\u2019ve chosen a domain and put up a website, it\u2019s time to start writing and publishing some content. In this section, we\u2019ll talk about how to create three types of content:<\/p>\n<ol>\n<li>Product roundups<\/li>\n<li>Product reviews<\/li>\n<li>Blog posts<\/li>\n<\/ol>\n<p>Let\u2019s start with the important one.<\/p>\n<h4 id=\"h.1dbrc4gnajj5\">A. Product roundups<\/h4>\n<p>Follow these four&nbsp;steps:<\/p>\n<ol>\n<li><a href=\"#figure-out-what-to-include\">Figure out which products to include<\/a><\/li>\n<li><a href=\"#figure-out-what-people-care-about\">Figure out what people care&nbsp;about<\/a><\/li>\n<li><a href=\"#figure-out-which-products-are-best\">Figure out which products are the&nbsp;best<\/a><\/li>\n<li><a href=\"#write-it-up\">Write it&nbsp;up<\/a><\/li>\n<\/ol>\n<h5 id=\"figure-out-what-to-include\">1. Figure out which products to include<\/h5>\n<p>Product roundups review multiple products, but how do you know which products to review? Here are a couple of&nbsp;ways:<\/p>\n<h6>Look on Amazon<\/h6>\n<p>Let\u2019s face it: Amazon does a pretty good job of recommending the best products. Just look at the top few results for \u201ccoffee grinder\u201d: <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1206\" class=\"wp-image-36822\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/21-amazon-product-prices.png\" alt=\"21 amazon product prices\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/21-amazon-product-prices.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/21-amazon-product-prices-564x425.png 564w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/21-amazon-product-prices-768x579.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/21-amazon-product-prices-1536x1158.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"> All of them have hundreds or thousands of reviews, and none of them are rated lower than four stars. So a good way to get some idea of products you might want to take for a spin is just to search for the type of product on Amazon.<\/p>\n<h6>Look at the top-ranking pages<\/h6>\n<p>Looking at Amazon is a good starting point, but it can be overwhelming. Another good tactic is to look for common inclusions amongst the top-ranking pages. For example, three of the top results for \u201cbest coffee grinder\u201d mention the Baratza Encore Conical Grinder as one of the best: <img loading=\"lazy\" decoding=\"async\" width=\"1041\" height=\"772\" class=\"wp-image-36803\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/baratza-encore.gif\" alt=\"baratza encore\"> It doesn\u2019t take a genius to work out that this would be worth reviewing in a roundup.<\/p>\n<h5 id=\"figure-out-what-people-care-about\">2. Figure out what people care&nbsp;about<\/h5>\n<p>To create a useful product roundup, you first need to know what product attributes matter to buyers. Here are a few ways to figure that&nbsp;out:<\/p>\n<h6>Look at Amazon reviews<\/h6>\n<p>Look at a few of the products you\u2019re likely to include in your post and check the reviews. You\u2019ll soon start to get a sense of the things that matter to buyers. For example, within seconds of looking at the review below, it\u2019s clear that grind coarseness, ease of cleaning, and portability are all important factors when choosing a manual coffee grinder: <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1122\" class=\"wp-image-36827\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/22-amazon-review.jpg\" alt=\"22 amazon review\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/22-amazon-review.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/22-amazon-review-606x425.jpg 606w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/22-amazon-review-768x539.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/22-amazon-review-1536x1077.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"> If you don\u2019t fancy looking through every single review, check the tags in the \u201cRead reviews that mention\u201d section. <img loading=\"lazy\" decoding=\"async\" width=\"1356\" height=\"438\" class=\"wp-image-36800\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/23-amazon-review-tags.png\" alt=\"23 amazon review tags\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/23-amazon-review-tags.png 1356w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/23-amazon-review-tags-680x220.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/23-amazon-review-tags-768x248.png 768w\" sizes=\"auto, (max-width: 1356px) 100vw, 1356px\"> Amazon pulls these from reviews, and they\u2019re often indicative of the things many people care&nbsp;about.<\/p>\n<h6>Look at the top-ranking pages<\/h6>\n<p>Skim a few of the top-ranking pages and look for commonalities. For example, both of these coffee grinder roundups talk about grind consistency:&nbsp;<img loading=\"lazy\" decoding=\"async\" width=\"1030\" height=\"420\" class=\"wp-image-36816\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/grind-consistency.gif\" alt=\"grind consistency\"><\/p>\n<h6>Run a content gap analysis<\/h6>\n<p>A&nbsp;<a href=\"https:\/\/ahrefs.com\/blog\/content-gap-analysis\/\">content gap analysis<\/a> shows keywords that multiple pages rank for. By doing this for some of the top-ranking pages for your target keyword, you\u2019ll get further insight into the kinds of things people want to know. To perform the analysis, paste a few of the top-ranking URLs into <a href=\"https:\/\/ahrefs.com\/content-gap\">Ahrefs\u2019 Content Gap tool<\/a>. If we do this for three top-ranking pages for \u201cbest coffee grinder,\u201d we see that they\u2019re ranking for keywords related to coffee grinder types: burr grinder, manual coffee grinder, hand grinder, electric grinder, etc. <img loading=\"lazy\" decoding=\"async\" width=\"1466\" height=\"1600\" class=\"wp-image-36810\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/24-content-gap.jpg\" alt=\"24 content gap\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/24-content-gap.jpg 1466w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/24-content-gap-389x425.jpg 389w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/24-content-gap-768x838.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/24-content-gap-1407x1536.jpg 1407w\" sizes=\"auto, (max-width: 1466px) 100vw, 1466px\"> We also see that people are searching for the best grinder based on coffee type: espresso, french press, etc. <img loading=\"lazy\" decoding=\"async\" width=\"1492\" height=\"1262\" class=\"wp-image-36790\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/25-content-gap-2.png\" alt=\"25 content gap 2\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/25-content-gap-2.png 1492w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/25-content-gap-2-502x425.png 502w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/25-content-gap-2-768x650.png 768w\" sizes=\"auto, (max-width: 1492px) 100vw, 1492px\"> Build quality and material seem to be important too. <img loading=\"lazy\" decoding=\"async\" width=\"1484\" height=\"774\" class=\"wp-image-36805\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/26-content-gap-3.png\" alt=\"26 content gap 3\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/26-content-gap-3.png 1484w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/26-content-gap-3-680x355.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/26-content-gap-3-768x401.png 768w\" sizes=\"auto, (max-width: 1484px) 100vw, 1484px\"> We\u2019ll want to take these things into account when writing our post and researching or testing products.<\/p>\n<h5 id=\"figure-out-which-products-are-best\">3. Figure out which products are the&nbsp;best<\/h5>\n<p>Most people who start Amazon affiliate sites don\u2019t test products themselves. Instead, they research the products online and pull points from other reviews. Although you can go down this path, it\u2019s not what we recommend for a couple of reasons:<\/p>\n<ol>\n<li><strong>Testing products helps you stand out from the crowd<\/strong>, establish <a href=\"\/blog\/eeat-seo\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/eat-seo\/\">E-A-T<\/a>,&nbsp;and makes life easier when it comes to <a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/\">link building<\/a>.<\/li>\n<li><strong>The web is rife with \u201cme too\u201d affiliate posts<\/strong>&nbsp;that pull points from other articles\u2014and they\u2019re rarely that useful for searchers.<\/li>\n<\/ol>\n<p>So, if you&nbsp;want to create a truly useful site with longevity, and can afford to do so, it\u2019s worth reviewing products for real. Here are a few ideas to keep costs&nbsp;down:<\/p>\n<ul>\n<li><strong>Start with cheap products.<\/strong>&nbsp;It won\u2019t be cheap to test ten $500 coffee machines yourself, but ten $30 coffee grinders might be doable. Look through your keywords list and start with the lower-cost products.<\/li>\n<li><strong>Sell them once you\u2019re done.<\/strong>&nbsp;Nobody needs ten coffee grinders. Once you\u2019ve reviewed them, pop them on eBay. Even if you lose 25% on the purchase price, it\u2019s a small price to pay for truly unique and useful content.<\/li>\n<li><strong>Ask manufacturers for review models. <\/strong>Don\u2019t hold your breath with this one\u2014especially if you\u2019re new to the game and have no reputation.<\/li>\n<\/ul>\n<h5 id=\"write-it-up\">4. Write it&nbsp;up<\/h5>\n<p>Product roundups aren\u2019t like normal blog posts. You need to give people the information they came for right off the bat. In the case of product roundups, this is the winning product. For that reason, you should <a href=\"https:\/\/ahrefs.com\/blog\/listicle\/\">create a list post<\/a> using the Inverted Pyramid format. Learn more about that <a href=\"https:\/\/ahrefs.com\/blog\/seo-copywriting\/#inverted-pyramid-method\">here<\/a>.<\/p>\n<h4 id=\"h.mnrou83o57tw\">B. Review posts<\/h4>\n<p>Much of the advice above for product roundups also applies to individual product reviews. You need to know what people care about and want to know, and you need to research the product thoroughly. That said, it\u2019s usually best to write individual product reviews in conjunction with a product roundup post. Why? Because when you create a product roundup post, what you\u2019re essentially doing is reviewing multiple products at once. It\u2019s just that product roundups summarize each product instead of going into detail. But the point is this: you\u2019ve got to research the products to create the product roundup, so you might as well publish that research in an individual product review. Here are a few other reasons this approach makes&nbsp;sense:<\/p>\n<ul>\n<li><strong>Reviews are relative<\/strong>. Let\u2019s say that you review one coffee grinder. Unless you\u2019re researching or testing it alongside other similar products, how will you know how good or bad it really is? You could easily give the product five stars only to realize that it was quite poor compared to other similarly-priced products on the market.<\/li>\n<li><strong>Possible SEO boosts. <\/strong>Publishing individual product reviews that tie back to a published product roundup may help SEO. (More on this in the next section)<\/li>\n<li><strong>Easier to format\/templatize. <\/strong>Researching products for a roundup will teach you what people care about. You can use this knowledge to create a template for review posts.<\/li>\n<\/ul>\n<p>Let\u2019s focus on that last point. If you\u2019ve created a product roundup about the best coffee grinders, you\u2019ll already know that grind consistency and ease of use are attributes that people care about. Knowing that makes it easy to templatize a review style for all products in this category. Just use those things as subheadings and give each product a relative 1-5 score on each point. See these <a href=\"https:\/\/www.homegrounds.co\/baratza-encore-burr-grinder-review\/\" target=\"_blank\" rel=\"noopener noreferrer\">two<\/a>&nbsp;<a href=\"https:\/\/www.homegrounds.co\/bodum-bistro-grinder-review\/\" target=\"_blank\" rel=\"noopener noreferrer\">posts<\/a>, for example. Because you\u2019re using a consistent format for each product review, and already did your research when creating the product roundup, it shouldn\u2019t take too much time to create these&nbsp;posts.<\/p>\n<h4 id=\"h.48c945a9vc1e\">C. Blog&nbsp;posts<\/h4>\n<p>Writing good blog posts is a whole other topic in itself. Luckily, we have plenty of guides about how to write blog posts so instead of going into this here, I\u2019ll just link up some useful posts&nbsp;below:&nbsp;<\/p><div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-write-a-blog-post\/\">How to Write a Blog Post in 9 Steps (That People Actually Want to&nbsp;Read)<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/blogging-tips\/\">23 Beginner Blogging Tips to Get Better at Blogging (Fast) <\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/seo\/seo-content\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-content\/\">What is SEO Content? How to Write Content that&nbsp;Ranks&nbsp;<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/outsourcing-writers\/\">How to Outsource Your Content to Freelance Writers (4&nbsp;Steps)<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<h3 id=\"drive-traffic\">4. Drive traffic to your site through SEO<\/h3>\n<p>SEO isn\u2019t rocket science, but it\u2019s also not something that we can summarize from start-to-finish in this post. There are just too many elements. Instead, I\u2019m going to talk about two important aspects to focus on, then link up some <a href=\"https:\/\/ahrefs.com\/blog\/seo-tutorial\/\">SEO tutorials<\/a> from the&nbsp;blog.<\/p>\n<h4 id=\"h.6a0femlumdaw\">A. Create content hubs<\/h4>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/content-hub\/\">Content hubs<\/a>&nbsp;are interlinked collections of content about a similar topic. They consist of three&nbsp;parts:<\/p>\n<ol>\n<li><strong>Hub page\/<a href=\"https:\/\/ahrefs.com\/blog\/pillar-page-examples\/\">pillar content<\/a>:<\/strong>&nbsp;This is a high-level guide about a broad&nbsp;topic.<\/li>\n<li><strong>Subpages\/cluster content:<\/strong>&nbsp;These are in-depth guides about parts of the main&nbsp;topic.<\/li>\n<li><strong>Hyperlinks:<\/strong>&nbsp;These connect the hub page and subpages. The hub page links to all the subpages, and each subpage links back to the&nbsp;hub.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1140\" class=\"wp-image-36811\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/content-hub-diagram-1.png\" alt=\"content hub diagram 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/content-hub-diagram-1.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/content-hub-diagram-1-336x425.png 336w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/content-hub-diagram-1-768x973.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"> For Amazon affiliate sites, a good tactic is to create content hubs where the product roundup is the hub page, and the product reviews are the subpages. There are a couple of main benefits to these from an SEO perspective. First, they lead to more keyword-rich internal links between your \u201cmoney\u201d pages. Because Google uses internal link <a href=\"https:\/\/ahrefs.com\/blog\/anchor-text\/\">anchor text<\/a> to help understand what pages are about, it may help boost rankings.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-172946\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/Screenshot-2024-03-18-at-12.18.30.png\" alt=\"John Mueller says anchor text gives additional context\" width=\"1108\" height=\"664\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/Screenshot-2024-03-18-at-12.18.30.png 1108w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/Screenshot-2024-03-18-at-12.18.30-680x408.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/Screenshot-2024-03-18-at-12.18.30-768x460.png 768w\" sizes=\"auto, (max-width: 1108px) 100vw, 1108px\"><\/p>\n<p dir=\"ltr\" lang=\"en\">Second, all pages in the hub benefit from each other\u2019s backlinks because of <a href=\"https:\/\/ahrefs.com\/blog\/google-pagerank\/\">how PageRank works<\/a>. How do you build&nbsp;them?<\/p>\n<ol>\n<li>Choose a product roundup post;<\/li>\n<li>Link to individual product reviews for mentioned products;<\/li>\n<li>Link back to the product roundup post from those reviews<\/li>\n<\/ol>\n<p>For example, say you wanted to create a content hub around a product roundup for \u201cbest coffee grinders.\u201d If you\u2019ve already written reviews for some of the products mentioned on the list, just link to them from the hub page and vice-versa. Here\u2019s a real-life example: One of the products on <a href=\"https:\/\/www.homegrounds.co\/best-burr-coffee-grinders\/\" target=\"_blank\" rel=\"noopener noreferrer\">this list<\/a>&nbsp;of the best coffee grinders is the Baratza Virtuoso Plus. <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"908\" class=\"wp-image-36799\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/27-top-pick-roundup.jpg\" alt=\"27 top pick roundup\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/27-top-pick-roundup.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/27-top-pick-roundup-680x386.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/27-top-pick-roundup-768x436.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/27-top-pick-roundup-1536x872.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"> In the brief description, there\u2019s a link to the full review of that product. <img loading=\"lazy\" decoding=\"async\" width=\"1586\" height=\"1600\" class=\"wp-image-36813\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/28-link-to-review.jpg\" alt=\"28 link to review\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/28-link-to-review.jpg 1586w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/28-link-to-review-421x425.jpg 421w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/28-link-to-review-768x775.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/28-link-to-review-1523x1536.jpg 1523w\" sizes=\"auto, (max-width: 1586px) 100vw, 1586px\"> In the <a href=\"https:\/\/www.homegrounds.co\/baratza-virtuoso-review\/\" target=\"_blank\" rel=\"noopener noreferrer\">product review<\/a>, they link back to the product roundup. If you do this for all the products in the roundup, then you have a&nbsp;hub.<\/p>\n<h4 id=\"h.7rti0omzleeu\">B. Build&nbsp;links<\/h4>\n<p>Backlinks are arguably the most important <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">Google ranking factor<\/a>. They\u2019re the foundation of Google\u2019s ranking algorithm, and multiple independent <a href=\"https:\/\/ahrefs.com\/blog\/search-traffic-study\/\">studies<\/a>&nbsp;have found strong correlations between the number of backlinks from unique websites and a page\u2019s organic traffic. For Amazon affiliate sites, you want to try to build links directly to \u201cmoney\u201d pages like product roundups and product reviews. There are lots of ways to do this, but here\u2019s just one idea: Product roundups review a particular type of product. It might be coffee grinders, standing desks, WiFi routers, etc. Think about the purpose of that product and ask yourself, what does it help the people to do? Here are some examples:<\/p>\n<ul>\n<li><strong>Coffee grinder<\/strong>&nbsp;-&gt; helps people <strong>make better coffee<\/strong><\/li>\n<li><strong>Standing desk<\/strong>&nbsp;-&gt; helps people <strong>be healthier when working from&nbsp;home<\/strong><\/li>\n<li><strong>WiFi router<\/strong>&nbsp;-&gt; helps people <strong>stay more secure online<\/strong><\/li>\n<\/ul>\n<p>Now you\u2019ve established a product benefit, look for blog posts about achieving that benefit that also mention your product. You can then reach out and suggest that they link to your product roundup to help their readers choose the best product for them. Let me explain with an example. If we Google \u201chow to stay healthy when working from home,\u201d pretty much all of the results are blog posts with tips. <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1276\" class=\"wp-image-36818\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/29-link-prospecting.jpg\" alt=\"29 link prospecting\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/29-link-prospecting.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/29-link-prospecting-533x425.jpg 533w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/29-link-prospecting-768x612.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/29-link-prospecting-1536x1225.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"> But we don\u2019t know whether they mention using a standing desk or not, so let\u2019s use a <a href=\"https:\/\/ahrefs.com\/blog\/google-advanced-search-operators\/\">Google search operator<\/a>&nbsp;to include results that mention the phrase \u201cstanding desk.\u201d <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1179\" class=\"wp-image-36812\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/30-link-prospecting-2.jpg\" alt=\"30 link prospecting 2\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/30-link-prospecting-2.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/30-link-prospecting-2-577x425.jpg 577w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/30-link-prospecting-2-768x566.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/30-link-prospecting-2-1536x1132.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"> 9.4 million results. Here\u2019s just one of them: <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1238\" class=\"wp-image-36791\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/31-link-prospect.jpg\" alt=\"31 link prospect\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/31-link-prospect.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/31-link-prospect-549x425.jpg 549w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/31-link-prospect-768x594.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/31-link-prospect-1536x1188.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"> While this article recommends a particular standing desk model, readers would clearly benefit from some choice. So it would be useful if the post linked to a list of the best standing desks like <a href=\"https:\/\/thewirecutter.com\/reviews\/best-standing-desk\/\" target=\"_blank\" rel=\"noopener noreferrer\">this one<\/a>. Therefore, it would make sense for us to pitch our comparison of the best standing desks for inclusion in this article. Here\u2019s an example email:<\/p>\n<blockquote>Hey [name], Just came across your guide to staying fit and healthy as a remote worker. Loved the tip about standing desks, and I agree that the Jarvis is a great option. However, I spent XX hours testing XX standing desks and found that the Jarvis is actually quite expensive for what it is, and that [other model] is almost as good for less money. Perhaps it might be worth including my comparison to give readers some extra choice? [link] Thanks, [name]<\/blockquote>\n<p>If you send similar emails to a few dozen people, that should gain you some <a href=\"https:\/\/ahrefs.com\/blog\/high-quality-backlinks\/\">quality links<\/a> to your product roundups. But, again, this is only one idea. Check out the posts below for more <a href=\"https:\/\/ahrefs.com\/blog\/link-building-strategies\/\">link building strategies<\/a>: <\/p><div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/skyscraper-technique\/\">How to Execute the Skyscraper Technique (and Get Results)<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/guest-blogging\/\">Guest Blogging for SEO: How to Build High-quality Links at&nbsp;Scale<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/resource-page-link-building\/\">Resource Page Link Building: The Only Guide You&nbsp;Need<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/broken-link-building\/\">A Simple (But Complete) Guide to Broken Link Building<\/a><\/li>\n<\/ul>\n<\/div><\/div> <div class=\"recommendation\"><div class=\"recommendation-title\">Struggling to build links directly to \u2018money\u2019 pages?<\/div><div class=\"recommendation-content\"> Create blog posts and other useful content about related topics, then use <a href=\"https:\/\/ahrefs.com\/blog\/orchard-seo-strategy\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-strategy\/\">the Middleman Technique<\/a>&nbsp;to give them a&nbsp;boost.&nbsp;<\/div><\/div>\n<h3 id=\"drive-clicks\">5. Drive clicks<\/h3>\n<p>Driving clicks to Amazon is the name of the game if you want to make money because of the 24-hour cookie duration. I\u2019m not going to go into great detail here because conversion rate optimization isn\u2019t something you should obsess over if you\u2019re just starting out. However, you need to make sure you have the basics covered, which&nbsp;are:<\/p>\n<ul>\n<li><strong>Place a recommendation table early-on. <\/strong>Recommendation tables list and link to the top-recommended products in product roundup posts. They should be near the top of the post because you want people to be able to find the information they came for quickly.<\/li>\n<li><strong>Use prominent Amazon links<\/strong>. Buttons that stand out from your site design tend to be&nbsp;best.<\/li>\n<li><strong>Give people a reason to trust you.<\/strong>&nbsp;The faster you can do this, the better. The Wirecutter\u2019s approach is probably the gold standard here. Just take a look at any of their intros.<\/li>\n<\/ul>\n<p>Once you\u2019re getting a decent amount of traffic to your site, check out the resources below to make sure you\u2019re getting all the clicks you&nbsp;can.&nbsp;<\/p><div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/www.authorityhacker.com\/cro-affiliate-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">How To Do Conversion Rate Optimization On Your Affiliate Site (Step By Step&nbsp;Guide)<\/a><\/li>\n<li><a href=\"https:\/\/geniuslink.com\/blog\/17-strategies-for-boosting-amazon-affiliate-conversions\/\" target=\"_blank\" rel=\"noopener noreferrer\">17 Strategies to Boost the Conversion Rate for Amazon Affiliate Niche and Authority Sites<\/a><\/li>\n<li><a href=\"https:\/\/www.rankxl.com\/affiliate-site-conversion-rate-optimization\/\" target=\"_blank\" rel=\"noopener noreferrer\">How To Do Conversion Rate Optimization On Your Amazon Niche&nbsp;Site<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<h2 id=\"h.n34hpffxethb\">Final thoughts<\/h2>\n<p>Building an Amazon affiliate site is still a great way to get started with <a href=\"https:\/\/ahrefs.com\/blog\/affiliate-marketing\/\">affiliate marketing<\/a>, despite the recent commission cuts. That said, once you get a decent amount of traffic, it\u2019s worth looking into other <a href=\"https:\/\/ahrefs.com\/blog\/affiliate-marketing-programs\/\">affiliate programs<\/a> that may offer higher commissions on the same products. Although Amazon usually converts the highest, it\u2019s still often possible to increase earnings by joining other affiliate programs thanks to higher commission rates. Got questions? Ping me <a href=\"https:\/\/twitter.com\/joshuachardwick?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">on Twitter<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Lots of people make money with Amazon affiliate sites. But for every success story, there are plenty who never quite get there. For example, this person&nbsp;on the \/r\/juststart subreddit claims to have hit $1K\/month from Amazon within just six months:<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":36832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[379],"tags":[],"coauthors":[336],"class_list":["post-36831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Build a Successful Amazon Affiliate Site (Step by Step)<\/title>\n<meta name=\"description\" content=\"Learn how to build a successful Amazon affiliate site and make some 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