{"id":34824,"date":"2020-04-02T09:37:33","date_gmt":"2020-04-02T14:37:33","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=34824"},"modified":"2024-03-18T07:29:35","modified_gmt":"2024-03-18T12:29:35","slug":"content-hub","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/content-hub\/","title":{"rendered":"Content Hubs for SEO: How to Get More Traffic and Links With Topic Clusters"},"content":{"rendered":"<div class=\"intro-txt\">Most content hubs look like normal pages at first glance.<\/div>\n<p>Here\u2019s <a href=\"https:\/\/zapier.com\/learn\/remote-work\/\" target=\"_blank\" rel=\"noopener noreferrer\">one from Zapier about remote work<\/a>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1160\" class=\"wp-image-34812\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/zapier-remote-work-hub.png\" alt=\"Remote work hub by Zapier\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/zapier-remote-work-hub.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/zapier-remote-work-hub-586x425.png 586w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/zapier-remote-work-hub-768x557.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/zapier-remote-work-hub-1536x1114.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>It might look like nothing special, but it\u2019s been strategically built to take advantage of <a href=\"https:\/\/ahrefs.com\/blog\/website-structure\/\">site structure<\/a> for more traffic, links, and authority.<\/p>\n<p>And it looks like it worked:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"370\" class=\"wp-image-34805\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/1-traffic-links-zapier-hub-1.png\" alt=\"Links from over a thousand websites to Zapier's hub, and an estimated 1,100 monthly organic visits\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/1-traffic-links-zapier-hub-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/1-traffic-links-zapier-hub-1-680x157.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/1-traffic-links-zapier-hub-1-768x178.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/1-traffic-links-zapier-hub-1-1536x355.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>In this guide, we\u2019ll explore:<\/p>\n<ul>\n<li><a href=\"#what-are-content-hubs\">What content hubs&nbsp;are<\/a><\/li>\n<li><a href=\"#why-are-content-hubs-good-for-seo\">Why they\u2019re good for&nbsp;SEO<\/a><\/li>\n<li><a href=\"#how-to-create-a-content-hub\">How to create a content hub<\/a><\/li>\n<li><a href=\"#content-hub-examples\">Examples of content hubs<\/a><\/li>\n<\/ul>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-nibji1kcxru\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-nibji1kcxru\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/nIbJI1kCxrU?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/nIbJI1kCxrU?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe><\/p><\/div>\n<\/div>\n<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What are content hubs?\" data-section=\"what-are-content-hubs\">\n<h2>What are content hubs?<\/h2>\n<\/div><\/div>\n<p>Content hubs are interlinked collections of content about a similar topic.<\/p>\n<p>They consist of three&nbsp;parts:<\/p>\n<ol>\n<li><strong>Hub page\/<a href=\"https:\/\/ahrefs.com\/blog\/pillar-page-examples\/\">pillar content<\/a>: <\/strong>This is a high-level guide about a broad&nbsp;topic.<\/li>\n<li><strong>Subpages\/cluster content:<\/strong>&nbsp;These are in-depth guides about parts of the main&nbsp;topic.<\/li>\n<li><strong>Hyperlinks<\/strong>: These connect the hub page and subpages. The hub page links to all the subpages, and each subpage links back to the&nbsp;hub.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1140\" class=\"wp-image-34800\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/content-hub-diagram-1.png\" alt=\"Content hub diagram\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/content-hub-diagram-1.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/content-hub-diagram-1-336x425.png 336w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/content-hub-diagram-1-768x973.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Our diagram is based heavily on the one from <a href=\"https:\/\/blog.hubspot.com\/marketing\/topic-clusters-seo\" target=\"_blank\" rel=\"noopener noreferrer\">Hubspot\u2019s guide to topic clusters<\/a>. <\/div>\n<p>Let\u2019s take a look at <a href=\"https:\/\/www.drift.com\/learn\/chatbot\/\" target=\"_blank\" rel=\"noopener noreferrer\">Drift\u2019s guide to Chatbots<\/a>&nbsp;to see how this works in practice.<\/p>\n<p>Here\u2019s their <strong>hub page<\/strong>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34829\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/chatbots-hub.gif\" alt=\"Drift's chatbot hub page\" width=\"1275\" height=\"982\"><\/p>\n<p>It covers the broad topic of chatbots and explains what they are, the benefits of them, and how to create one.<\/p>\n<p>However, it doesn\u2019t go deep into these topics\u2014it intentionally keeps things brief.<\/p>\n<p>That\u2019s because there\u2019s more detail about each of those subtopics on the <strong>subpages<\/strong>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1027\" class=\"wp-image-34802\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/draft-how-does-a-chatbot-work-subpage.jpg\" alt=\"Drift's subpage about how chatbot's work\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/draft-how-does-a-chatbot-work-subpage.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/draft-how-does-a-chatbot-work-subpage-662x425.jpg 662w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/draft-how-does-a-chatbot-work-subpage-260x166.jpg 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/draft-how-does-a-chatbot-work-subpage-768x493.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/draft-how-does-a-chatbot-work-subpage-1536x986.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1041\" class=\"wp-image-34810\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/draft-benefits-of-chatbots-subpage.jpg\" alt=\"Drift's subpage about the benefits of chatbots\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/draft-benefits-of-chatbots-subpage.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/draft-benefits-of-chatbots-subpage-653x425.jpg 653w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/draft-benefits-of-chatbots-subpage-768x500.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/draft-benefits-of-chatbots-subpage-1536x999.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Each <strong>subpage<\/strong>&nbsp;has a <strong>link<\/strong>&nbsp;back to the <strong>hub page<\/strong>\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1144\" height=\"908\" class=\"wp-image-34808\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/2-hub-links-drift-chatbot-1.png\" alt=\"Links back to the hub page from the subpages\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/2-hub-links-drift-chatbot-1.png 1144w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/2-hub-links-drift-chatbot-1-535x425.png 535w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/2-hub-links-drift-chatbot-1-768x610.png 768w\" sizes=\"auto, (max-width: 1144px) 100vw, 1144px\"><\/p>\n<p>\u2026 and the <strong>hub page<\/strong>&nbsp;has <strong>links<\/strong>&nbsp;to all <strong>subpages<\/strong>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1102\" class=\"wp-image-34795\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/3-hub-page-links-1.jpg\" alt=\"Links to the subpages from the hub page\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/3-hub-page-links-1.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/3-hub-page-links-1-617x425.jpg 617w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/3-hub-page-links-1-768x529.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/3-hub-page-links-1-1536x1058.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>The results of this approach speak for themselves. They\u2019ve attracted over 500 links to their hub and grown organic traffic to an estimated 6,400 visits per&nbsp;month.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"366\" class=\"wp-image-34796\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/4-chatbots-hub-page-links-traffic-1.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/4-chatbots-hub-page-links-traffic-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/4-chatbots-hub-page-links-traffic-1-680x156.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/4-chatbots-hub-page-links-traffic-1-768x176.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/4-chatbots-hub-page-links-traffic-1-1536x351.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Why are content hubs good for SEO?\" data-section=\"why-are-content-hubs-good-for-seo\">\n<h2>Why are content hubs good for&nbsp;SEO?<\/h2>\n<\/div><\/div>\n<p>Content hubs are useful for more than just neatly organizing content. They also have SEO benefits.<\/p>\n<h3>1. More topical authority<\/h3>\n<p>Connecting your hub page and subpages using relevant <a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">internal links<\/a>&nbsp;builds semantic relationships between content. That <strong>may<\/strong>&nbsp;help to boost what we like to call \u201c<a href=\"https:\/\/ahrefs.com\/blog\/topical-authority\/\">topical authority<\/a>,\u201d meaning Google sees your site as authoritative when it comes to a particular topic.<\/p>\n<p>Google also looks at internal anchor text to help understand what the page is&nbsp;about.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-172946\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/Screenshot-2024-03-18-at-12.18.30.png\" alt=\"John Mueller says anchor text gives additional context\" width=\"1108\" height=\"664\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/Screenshot-2024-03-18-at-12.18.30.png 1108w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/Screenshot-2024-03-18-at-12.18.30-680x408.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/06\/Screenshot-2024-03-18-at-12.18.30-768x460.png 768w\" sizes=\"auto, (max-width: 1108px) 100vw, 1108px\"><\/p>\n<h3>2. More link authority<\/h3>\n<p>Strategically linked pages in a hub all benefit from each other\u2019s <a href=\"https:\/\/ahrefs.com\/blog\/what-are-backlinks\/\">backlinks<\/a>&nbsp;because of <a href=\"https:\/\/ahrefs.com\/blog\/google-pagerank\/\">how PageRank works<\/a>. Backlinks increase the \u201clink authority\u201d of a page, which is then partly passed on to other pages in the hub through internal links.<\/p>\n<p>Google axed public PageRank scores in 2016, so there\u2019s no longer any way to check it for a page. However, there are SEO metrics that work on similar principles, such as Ahrefs\u2019 <a href=\"\/blog\/ahrefs-seo-metrics\/#section9\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-metrics\/#section9\">URL Rating<\/a>, which we\u2019ve found to correlate nicely with organic traffic.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1033\" class=\"wp-image-34798\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/Ur_vs_search_traffic-1.png\" alt=\"Correlation between URL Rating and search traffic\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/Ur_vs_search_traffic-1.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/Ur_vs_search_traffic-1-370x425.png 370w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/Ur_vs_search_traffic-1-768x881.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<h3>3. More engagement<\/h3>\n<p>Hubs increase the likeliness of visitors consuming multiple pages of content because lots of relevant pages are linked together. Not only is this good for user experience, but it may also send positive engagement signals to Google. Some SEOs believe this may help rankings.<\/p>\n<h3>4. More perceived value<\/h3>\n<p>Having a bunch of neatly-organized resources about a topic\u2014often wrapped in a custom design\u2014increases the perceived value for visitors. That often leads to <a href=\"https:\/\/ahrefs.com\/blog\/how-to-get-backlinks\/\">more backlinks<\/a>&nbsp;as people usually prefer to link to the best, most useful resource on a&nbsp;topic.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to create a content hub\" data-section=\"how-to-create-a-content-hub\">\n<h2>How to create a content hub<\/h2>\n<\/div><\/div>\n<p>Building a content hub isn\u2019t rocket science. You can create one in three simple steps.<\/p>\n<h3>1. Brainstorm topics for hub&nbsp;pages<\/h3>\n<p>Grab a pen and paper, put your thinking cap on, and note down any topics that spring to&nbsp;mind.<\/p>\n<p>If you\u2019re struggling for ideas, head over to <a href=\"http:\/\/p\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs\u2019 Keywords Explorer<\/a>, search for a broad topic related to your niche, then go to the <strong>Phrase match<\/strong>&nbsp;report.<\/p>\n<p>For example, if you sell wine online, search for \u201cwine.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"769\" class=\"wp-image-34813\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/5-keywords-explorer-search-hub-page-topic-1.png\" alt=\"Almost 3 million ideas for 'win' in Ahrefs' Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/5-keywords-explorer-search-hub-page-topic-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/5-keywords-explorer-search-hub-page-topic-1-680x327.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/5-keywords-explorer-search-hub-page-topic-1-768x369.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/5-keywords-explorer-search-hub-page-topic-1-1536x738.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>You\u2019ll see a lot of ideas here, and not all of them will be suitable for hub&nbsp;pages.<\/p>\n<p>Look for those&nbsp;that:<\/p>\n<ol>\n<li>Have informational intent<\/li>\n<li>Have search traffic potential<\/li>\n<li>Are broad enough<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1078\" class=\"wp-image-34820\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/best-content-hub-topics-1.png\" alt=\"Best hub page topics - venn-diagram\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/best-content-hub-topics-1.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/best-content-hub-topics-1-355x425.png 355w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/best-content-hub-topics-1-768x920.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Let\u2019s take a closer look at each of&nbsp;these.<\/p>\n<h4>Has informational intent<\/h4>\n<p>Because we\u2019re creating a <strong>content<\/strong>&nbsp;hub, we need to choose a topic with informational intent.<\/p>\n<p>The easiest way to check this is to look at the current top 10 results.<\/p>\n<p>For example, most of the results for \u201cwine and spirits\u201d are ecommerce homepages. This tells us that searchers are in buying mode, not learning mode.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1298\" height=\"616\" class=\"wp-image-34818\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/6-ecommerce-homepages-1.png\" alt=\"SERP for 'wine and spirits'\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/6-ecommerce-homepages-1.png 1298w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/6-ecommerce-homepages-1-680x323.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/6-ecommerce-homepages-1-768x364.png 768w\" sizes=\"auto, (max-width: 1298px) 100vw, 1298px\"><\/p>\n<p>For \u201cbarcelona wine bar,\u201d most results are local\u2014so that\u2019s not a good topic either.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1320\" height=\"796\" class=\"wp-image-34822\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/7-local-results-1.png\" alt=\"SERP for 'barcelona wine bar'\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/7-local-results-1.png 1320w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/7-local-results-1-680x410.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/7-local-results-1-768x463.png 768w\" sizes=\"auto, (max-width: 1320px) 100vw, 1320px\"><\/p>\n<p>Now look at the results for \u201ctypes of&nbsp;wine\u201d:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1162\" height=\"814\" class=\"wp-image-34817\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/8-types-of-wine-results-1.png\" alt=\"SERP for 'types of wine'\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/8-types-of-wine-results-1.png 1162w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/8-types-of-wine-results-1-607x425.png 607w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/8-types-of-wine-results-1-768x538.png 768w\" sizes=\"auto, (max-width: 1162px) 100vw, 1162px\"><\/p>\n<p>Most of them are blog posts and articles, so we know that people are looking for information.<\/p>\n<h4>Has search traffic potential<\/h4>\n<p>Creating a content hub takes a lot of work, so you should make sure the topic has the potential to send a decent amount of organic traffic your&nbsp;way.<\/p>\n<p>Search volume is a good indicator of this, but it <a href=\"https:\/\/ahrefs.com\/blog\/keyword-search-volume\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-traffic-estimation\/\" target=\"_blank\" rel=\"noopener noreferrer\">can be misleading<\/a>.<\/p>\n<p>For example, \u201cwine grapes\u201d gets 3,900 monthly searches in the&nbsp;US:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"684\" height=\"154\" class=\"wp-image-34803\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/9-wine-grapes-search-volume-1.png\" alt=\"Search volume for 'wine grapes' - via Ahrefs' Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/9-wine-grapes-search-volume-1.png 684w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/9-wine-grapes-search-volume-1-680x153.png 680w\" sizes=\"auto, (max-width: 684px) 100vw, 684px\"><\/p>\n<p>But if we look at the estimated monthly traffic to the top-ranking page in <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, it\u2019s only a fraction of that number.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1406\" height=\"638\" class=\"wp-image-34814\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/10-estimated-traffic-search-results-1.png\" alt=\"Estimated search traffic to top-ranking page for 'wine grapes' - 1,710\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/10-estimated-traffic-search-results-1.png 1406w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/10-estimated-traffic-search-results-1-680x309.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/10-estimated-traffic-search-results-1-768x348.png 768w\" sizes=\"auto, (max-width: 1406px) 100vw, 1406px\"><\/p>\n<p>So while this seems like a decent topic for a hub\u2014as we could create subpages about each grape variety\u2014it might not be worth the effort as traffic potential is quite&nbsp;low.<\/p>\n<h4>Has breadth<\/h4>\n<p>Narrow topics don\u2019t work for hub pages because there are no subtopics to write about. But it\u2019s also important not to choose a topic that\u2019s too&nbsp;broad.<\/p>\n<p>As a general rule of thumb, look for topics with <strong>between five and twenty subtopics<\/strong>.<\/p>\n<p>Judging by the current search results, \u201ctypes of red wine\u201d might be a good topic as there appear to be only eight major&nbsp;types.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1168\" height=\"492\" class=\"wp-image-34821\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/11-types-of-wine-types-1.png\" alt=\"SERP for 'types of red wine' showing two pages listing 8 major types\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/11-types-of-wine-types-1.png 1168w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/11-types-of-wine-types-1-680x286.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/11-types-of-wine-types-1-768x324.png 768w\" sizes=\"auto, (max-width: 1168px) 100vw, 1168px\"><\/p>\n<p>Could we go broader and create a hub page about \u201ctypes of&nbsp;wine?\u201d<\/p>\n<p>Of course, but we probably wouldn\u2019t want to list them all as there are hundreds of varieties. It would make more sense to list the most popular ones, and create subpages about&nbsp;them.<\/p>\n<p>This is precisely the approach these folks&nbsp;took:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1188\" height=\"1600\" class=\"wp-image-34806\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/12-most-popular-types-of-wine-1.jpg\" alt=\"List of 10 popular types of wine by Winecooler Direct\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/12-most-popular-types-of-wine-1.jpg 1188w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/12-most-popular-types-of-wine-1-316x425.jpg 316w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/12-most-popular-types-of-wine-1-768x1034.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/12-most-popular-types-of-wine-1-1140x1536.jpg 1140w\" sizes=\"auto, (max-width: 1188px) 100vw, 1188px\"><\/p>\n<h3>2. Choose relevant subtopics<\/h3>\n<p>The key here is to choose subtopics that are highly related to your chosen topic.<\/p>\n<p>For example, if our hub page is about \u201chow to make wine,\u201d then it wouldn\u2019t make much sense to create a subpage about types of wine glasses.<\/p>\n<p>Good subpages give more information about a related topic.<\/p>\n<p>Here are a few ways to find&nbsp;them:<\/p>\n<h4>Look at the top-ranking pages for your chosen topic<\/h4>\n<p>Say that we\u2019re creating a hub about \u201chow to make wine,\u201d we can pull subtopics from the current top-ranking pages for that&nbsp;query.<\/p>\n<p>For example, this page does pretty much all the work for&nbsp;us:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1252\" height=\"736\" class=\"wp-image-34815\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/13-wine-making-steps-1.png\" alt=\"Page listing the 5 main winemaking steps\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/13-wine-making-steps-1.png 1252w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/13-wine-making-steps-1-680x400.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/13-wine-making-steps-1-768x451.png 768w\" sizes=\"auto, (max-width: 1252px) 100vw, 1252px\"><\/p>\n<p>We can run through those five steps on our hub page, then go into more depth on subpages.<\/p>\n<p>Just remember to check their traffic potential in Keywords Explorer before committing to them. There\u2019s rarely much point writing about subtopics nobody\u2019s searching for.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"710\" class=\"wp-image-34794\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/14-keywords-explorer-wine-searches-1.png\" alt=\"Search volumes for 'wine fermentation' and 'wine bottling' in Ahrefs Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/14-keywords-explorer-wine-searches-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/14-keywords-explorer-wine-searches-1-680x302.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/14-keywords-explorer-wine-searches-1-768x341.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/14-keywords-explorer-wine-searches-1-1536x682.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<h4>Look at the other keywords top-ranking pages rank&nbsp;for<\/h4>\n<p>Paste your main keyword into <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Ahrefs\u2019 Keywords Explorer<\/a>, then check the \u201cAlso rank for\u201d report.<\/p>\n<p>This shows all the keywords that the current top 10 ranking pages also rank for in the top&nbsp;100.<\/p>\n<p>If we look at this report for \u201chow to make wine,\u201d we see a few good subtopics like \u201cwine making equipment\u201d and \u201cwine fermentation.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1164\" height=\"684\" class=\"wp-image-34811\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/14-how-to-make-wine-subtopics-1.png\" alt=\"Subtopic ideas in Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/14-how-to-make-wine-subtopics-1.png 1164w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/14-how-to-make-wine-subtopics-1-680x400.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/14-how-to-make-wine-subtopics-1-768x451.png 768w\" sizes=\"auto, (max-width: 1164px) 100vw, 1164px\"><\/p>\n<p>Use common sense to figure out what does and doesn\u2019t make sense for your subpages.<\/p>\n<h4>Search for a&nbsp;list<\/h4>\n<p>If you\u2019re planning to use a list format for your hub page, then the easiest way to find subtopics is to pull the most popular ideas from an existing list.<\/p>\n<p>Just search Google for one, then copy or scrape everything on the&nbsp;list.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1105\" class=\"wp-image-34797\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/15-list-of-wines-1.jpg\" alt=\"List of wine types\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/15-list-of-wines-1.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/15-list-of-wines-1-615x425.jpg 615w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/15-list-of-wines-1-768x530.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/15-list-of-wines-1-1536x1061.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Paste the ideas into Keywords Explorer to see which are most popular.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1156\" class=\"wp-image-34816\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/16-keywords-explorer-volkumes-1.jpg\" alt=\"Search volumes for each wine type in Keywords Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/16-keywords-explorer-volkumes-1.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/16-keywords-explorer-volkumes-1-588x425.jpg 588w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/16-keywords-explorer-volkumes-1-768x555.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/16-keywords-explorer-volkumes-1-1536x1110.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Choose 5-20 of the most relevant and popular ones for your subpages.<\/p>\n<h4>Check Wikipedia<\/h4>\n<p>Wikipedia has well-organized information on almost every topic, so it\u2019s a great place to find subtopics.<\/p>\n<p>Just search Google for your main topic and add <code>site:wikipedia.org<\/code>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"561\" class=\"wp-image-34819\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/17-hub-wikipedia-1.png\" alt=\"Google search for Wikipedia page about how to make wine\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/17-hub-wikipedia-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/17-hub-wikipedia-1-680x238.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/17-hub-wikipedia-1-768x269.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/17-hub-wikipedia-1-1536x539.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Look at the table of contents for relevant subtopics. It should give you plenty of&nbsp;ideas.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1546\" class=\"wp-image-34823\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/18-wikipedia-toc-1.jpg\" alt=\"Wikipedia page about how to make wine\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/18-wikipedia-toc-1.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/18-wikipedia-toc-1-440x425.jpg 440w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/18-wikipedia-toc-1-768x742.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/18-wikipedia-toc-1-1536x1484.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<h3>3. Link&nbsp;them<\/h3>\n<p>Your hub page should link to your subpages, and your subpages should link back to the&nbsp;hub.<\/p>\n<p>Many of the hubs you\u2019ll come across utilize custom designs to do&nbsp;this.<\/p>\n<p>For example, all the pages in Drift\u2019s chatbot hub are linked from a custom table of contents.<br>\n<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1475\" class=\"wp-image-34809\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/19-custom-toc-1.png\" alt=\"Custom table of contents on Drift's hub page\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/19-custom-toc-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/19-custom-toc-1-461x425.png 461w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/19-custom-toc-1-768x708.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/19-custom-toc-1-1536x1416.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>While this looks good and makes sense from a user perspective, it\u2019s not a requirement. After all, some people don\u2019t have the resources to create elaborate hub designs.<\/p>\n<p>So, if you\u2019re creating hubs on a budget, it\u2019s fine to use regular links.<\/p>\n<p>This is what the folks at Yoga Journal did.<\/p>\n<p>Their hub page has regular links to subpages\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1278\" height=\"964\" class=\"wp-image-34807\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/20-yoga-poses-hub-links-1.png\" alt=\"Links to subpages from Yoga Journal's yoga poses hub page\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/20-yoga-poses-hub-links-1.png 1278w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/20-yoga-poses-hub-links-1-563x425.png 563w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/20-yoga-poses-hub-links-1-768x579.png 768w\" sizes=\"auto, (max-width: 1278px) 100vw, 1278px\"><\/p>\n<p>\u2026 and their subpages have regular links back to the hub&nbsp;page:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"986\" height=\"378\" class=\"wp-image-34804\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/21-yoga-poses-subpage-link-1.png\" alt=\"Links to hub page from Yoga Journal's yoga poses subpages\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/21-yoga-poses-subpage-link-1.png 986w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/21-yoga-poses-subpage-link-1-680x261.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/21-yoga-poses-subpage-link-1-768x294.png 768w\" sizes=\"auto, (max-width: 986px) 100vw, 986px\"><\/p>\n<p>It might not be the prettiest solution, but structurally, the result is identical to the well-designed content hubs you see from big brands.<\/p>\n<p>You can always add a custom design into the mix at a later date\u2014once you start getting traffic.<\/p>\n<h2>How to speed up this process<\/h2>\n<p>The issue with creating content hubs is that it takes a lot of time and effort. There\u2019s a lot of content to create, and that can be both slow and costly.<\/p>\n<p>The solution: leverage your existing content.<\/p>\n<p>Let me explain:<\/p>\n<p>If you have a website that looks like&nbsp;this\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1088\" class=\"wp-image-34799\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/content-hub-existing-content-1.png\" alt=\"Diagram of site architecture, with randomly scattered posts about the same topic\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/content-hub-existing-content-1.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/content-hub-existing-content-1-352x425.png 352w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/content-hub-existing-content-1-768x928.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>\u2026 then you just need to write a hub post and link to those existing posts.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1004\" class=\"wp-image-34801\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/content-hub-existing-content-hub-page-1.png\" alt=\"Diagram of site architecture with a new hub page added, and existing content moved under the hub page\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/content-hub-existing-content-hub-page-1.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/content-hub-existing-content-hub-page-1-381x425.png 381w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/04\/content-hub-existing-content-hub-page-1-768x857.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>For example, we have lots of pages about technical SEO issues like <a href=\"https:\/\/ahrefs.com\/blog\/301-redirects\/\">redirects<\/a>, <a href=\"https:\/\/ahrefs.com\/blog\/canonical-tags\/\">canonicals<\/a>, <a href=\"https:\/\/ahrefs.com\/blog\/hreflang-tags\/\">hreflang<\/a>, <a href=\"https:\/\/ahrefs.com\/blog\/robots-txt\/\">robots.txt<\/a>, and <a href=\"https:\/\/ahrefs.com\/blog\/duplicate-content\/\">duplicate content<\/a>.<\/p>\n<p>Right now, these are scattered randomly on the blog. But what we could do is&nbsp;this:<\/p>\n<ol>\n<li>Create a hub post about technical SEO<\/li>\n<li>Link to all our existing pages from&nbsp;there<\/li>\n<\/ol>\n<p>That way, we only have to create one new piece of content to create a content hub.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Examples of content hubs\" data-section=\"content-hub-examples\">\n<h2>Examples of content hubs<\/h2>\n<\/div><\/div>\n<p>Before I wrap this up, I thought it\u2019d quickly share a handful of the best content hubs I\u2019ve come across to give you some inspiration.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.dietdoctor.com\/low-carb\/keto\" target=\"_blank\" rel=\"noopener noreferrer\">Keto for Beginners<\/a>&nbsp;- By DietDoctor<\/li>\n<li><a href=\"https:\/\/www.drift.com\/learn\/chatbot\/\" target=\"_blank\" rel=\"noopener noreferrer\">Chatbot Learning Centre<\/a>&nbsp;- By&nbsp;Drift<\/li>\n<li><a href=\"https:\/\/winefolly.com\/wine-basics-beginners-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">Wine 101: Beginners Guide<\/a>&nbsp;- By WineFolly<\/li>\n<li><a href=\"https:\/\/ultimatepaleoguide.com\/paleo101\/\" target=\"_blank\" rel=\"noopener noreferrer\">Paleo 101: The Ultimate Guide To The Paleo Diet<\/a>&nbsp;- By Ultimate Paleo&nbsp;Guide<\/li>\n<li><a href=\"https:\/\/www.yogajournal.com\/pose-finder\" target=\"_blank\" rel=\"noopener noreferrer\">Yoga Pose Finder<\/a>&nbsp;- By Yoga Journal<\/li>\n<\/ul>\n<h2>Final thoughts<\/h2>\n<p>Everything discussed above revolves around one type of content hub, also known as the \u201chub and spoke\u201d approach. However, there are <a href=\"https:\/\/www.contentharmony.com\/blog\/content-hubs\/\" target=\"_blank\" rel=\"noopener noreferrer\">many different types of content hubs<\/a>.<\/p>\n<p>That said, content hubs aren\u2019t for everyone. Sometimes there just aren\u2019t enough subtopics.<\/p>\n<p>For example, if your site is about a broad topic like sport, there are enough subtopics to create multiple content hubs. That probably wouldn\u2019t be true for a site about a narrow topic like ice skating&nbsp;for kids.<\/p>\n<p>Keep that in mind when you\u2019re considering this approach.<\/p>\n<p>Got questions? Let me know <a href=\"https:\/\/twitter.com\/joshuachardwick?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s one from Zapier about remote work: It might look like nothing special, but it\u2019s been strategically built to take advantage of site structure for more traffic, links, and authority. And it looks like it worked: In this guide, we\u2019ll<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":34826,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[336],"class_list":["post-34824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content Hubs for SEO: How to Get More Traffic and Links With Topic Clusters<\/title>\n<meta name=\"description\" content=\"Content hubs are interlinked collections of content about a similar topic. 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