{"id":34274,"date":"2020-03-11T18:06:25","date_gmt":"2020-03-11T23:06:25","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=34274"},"modified":"2025-01-18T15:26:07","modified_gmt":"2025-01-18T20:26:07","slug":"content-syndication","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/content-syndication\/","title":{"rendered":"Content Syndication: What It Is and How to Get Started"},"content":{"rendered":"<div class=\"intro-txt\">Ever noticed how an article that appears on <em>Reuters<\/em>&nbsp;later re-appears in multiple publications?<\/div>\n<p>This is known as content syndication.<\/p>\n<p>In this article, you\u2019ll learn:<\/p>\n<ul>\n<li><a href=\"#what-is-content-syndication\">What content syndication is<\/a><\/li>\n<li><a href=\"#benefits-of-content-syndication\">The benefits of content syndication<\/a><\/li>\n<li><a href=\"#syndication-vs-repurposing-vs-guest-blogging\">The differences between syndication, repurposing, and guest blogging<\/a><\/li>\n<li><a href=\"#syndication-and-seo\">How content syndication affects SEO<\/a><\/li>\n<li><a href=\"#getting-started-with-content-syndication\">How to get started with content syndication<\/a><\/li>\n<li><a href=\"#paid-self-syndication\">Paid and self syndication<\/a><\/li>\n<li><a href=\"#beyond-syndication\">How to go beyond syndication<\/a><\/li>\n<\/ul>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What is content syndication?\" data-section=\"what-is-content-syndication\">\n<h2>What is content syndication?<\/h2>\n<\/div><\/div>\n<p>Content syndication is when one or more third-party sites republish an exact copy of content that originally appeared elsewhere.<\/p>\n<p>For example, James Clear first published a post about <a href=\"https:\/\/jamesclear.com\/deliberate-practice\" target=\"_blank\" rel=\"noopener noreferrer\">deliberate practice on his blog<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"539\" class=\"wp-image-34259\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/Lessons_on_Success_and_Deliberate_Practice_from_Mozart__Picasso__and_Kobe_Bryant.png\" alt=\"Lessons on Success and Deliberate Practice from Mozart Picasso and Kobe Bryant\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/Lessons_on_Success_and_Deliberate_Practice_from_Mozart__Picasso__and_Kobe_Bryant.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/Lessons_on_Success_and_Deliberate_Practice_from_Mozart__Picasso__and_Kobe_Bryant-680x229.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/Lessons_on_Success_and_Deliberate_Practice_from_Mozart__Picasso__and_Kobe_Bryant-768x259.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/Lessons_on_Success_and_Deliberate_Practice_from_Mozart__Picasso__and_Kobe_Bryant-1536x517.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/Lessons_on_Success_and_Deliberate_Practice_from_Mozart__Picasso__and_Kobe_Bryant-650x220.png 650w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Later, <em>Lifehacker<\/em>&nbsp;republished the same article.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1452\" height=\"1600\" class=\"wp-image-34261\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/1-lifehacker-syndication.jpg\" alt=\"1 lifehacker syndication\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/1-lifehacker-syndication.jpg 1452w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/1-lifehacker-syndication-386x425.jpg 386w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/1-lifehacker-syndication-768x846.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/1-lifehacker-syndication-1394x1536.jpg 1394w\" sizes=\"auto, (max-width: 1452px) 100vw, 1452px\"><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"The benefits of content syndication\" data-section=\"benefits-of-content-syndication\">\n<h2>The benefits of content syndication<\/h2>\n<\/div><\/div>\n<p>Besides getting more eyeballs on your content, there are tangible business benefits to syndication too.<\/p>\n<h3>Get referral traffic<\/h3>\n<p>Most websites that republish your content tell their readers where it originally appeared\u2014and link to the original source.<\/p>\n<p>If readers enjoy the syndicated piece, they may click through to your website for&nbsp;more.<\/p>\n<p>This is how James Clear got <a href=\"http:\/\/email1k.com\/course\/lesson-4\/\" target=\"_blank\" rel=\"noopener noreferrer\">tons of referral traffic<\/a>&nbsp;to his site; he was syndicating to Lifehacker.<\/p>\n<h3>Get email subscribers<\/h3>\n<p>Sarah Peterson <a href=\"https:\/\/sumo.com\/stories\/traffic-from-republishing\" target=\"_blank\" rel=\"noopener noreferrer\">accumulated over 1,000 new subscribers<\/a>&nbsp;by republishing her article on <em>EliteDaily<\/em>.<\/p>\n<p>She did this by getting the editor to allow a link back to her course in her&nbsp;bio.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1370\" height=\"1198\" class=\"wp-image-34268\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/2-newsletter-cta.png\" alt=\"2 newsletter cta\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/2-newsletter-cta.png 1370w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/2-newsletter-cta-486x425.png 486w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/2-newsletter-cta-768x672.png 768w\" sizes=\"auto, (max-width: 1370px) 100vw, 1370px\"><\/p>\n<h3>Build your&nbsp;brand<\/h3>\n<p>When people see your brand or name consistently on authoritative sites, it creates a <a href=\"https:\/\/en.wikipedia.org\/wiki\/Halo_effect\" target=\"_blank\" rel=\"noopener noreferrer\">halo effect<\/a>. They will start to see you as authoritative too.<\/p>\n<p>Plus, because of the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Mere-exposure_effect\" target=\"_blank\" rel=\"noopener noreferrer\">mere exposure effect<\/a>, people who see your brand more often are more likely to buy your product in the future.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Syndication vs. repurposing vs. guest blogging\" data-section=\"syndication-vs-repurposing-vs-guest-blogging\">\n<h2>Content syndication vs. repurposing vs. guest blogging<\/h2>\n<\/div><\/div>\n<p>What\u2019s the difference?<\/p>\n<h3>Repurposing<\/h3>\n<p>Content repurposing is when you find a new use for your existing content.<\/p>\n<p>For example, you might want to convert a video you produced into a blog post or vice&nbsp;versa.<\/p>\n<p>We do that pretty often here at Ahrefs. As an example, we <a href=\"https:\/\/ahrefs.com\/blog\/video-seo\/\">repurposed our post on video SEO<\/a>&nbsp;into a&nbsp;video:<\/p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-bobu_vcwnvy\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-bobu_vcwnvy\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/BObU_VCwnvY?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/BObU_VCwnvY?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe><\/p><\/div>\n<\/div>\n<\/div>\n<h3>Guest blogging<\/h3>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/guest-blogging\/\">Guest blogging<\/a>&nbsp;is when you create an entirely new piece of content for a specific site.<\/p>\n<p>Here\u2019s one I published on SmartBlogger recently:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"568\" class=\"wp-image-34269\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/3-guest-post.png\" alt=\"3 guest post\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/3-guest-post.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/3-guest-post-680x241.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/3-guest-post-768x273.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/3-guest-post-1536x545.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Note that I wrote this specifically for this site. I didn\u2019t post it anywhere else.<\/p>\n<h3>Content syndication<\/h3>\n<p>Content syndication is more of a distribution tactic than anything else. You publish something on your website, and it gets republished word for word elsewhere.<\/p>\n<p>Take a look at these two posts, for example\u2014they\u2019re the&nbsp;same:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"472\" class=\"wp-image-34263\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/Morning_Routine__You_Only_Get_25_000_Mornings_as_an_Adult__Don_t_Waste_Them_.png\" alt=\"Morning Routine You Only Get 25 000 Mornings as an Adult Don t Waste Them \" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/Morning_Routine__You_Only_Get_25_000_Mornings_as_an_Adult__Don_t_Waste_Them_.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/Morning_Routine__You_Only_Get_25_000_Mornings_as_an_Adult__Don_t_Waste_Them_-680x201.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/Morning_Routine__You_Only_Get_25_000_Mornings_as_an_Adult__Don_t_Waste_Them_-768x227.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/Morning_Routine__You_Only_Get_25_000_Mornings_as_an_Adult__Don_t_Waste_Them_-1536x453.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1174\" height=\"1600\" class=\"wp-image-34256\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/You_Get_25_000_Mornings__Here_Are_8_Ways_Not_to_Waste_Them.jpg\" alt=\"You Get 25 000 Mornings Here Are 8 Ways Not to Waste Them\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/You_Get_25_000_Mornings__Here_Are_8_Ways_Not_to_Waste_Them.jpg 1174w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/You_Get_25_000_Mornings__Here_Are_8_Ways_Not_to_Waste_Them-312x425.jpg 312w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/You_Get_25_000_Mornings__Here_Are_8_Ways_Not_to_Waste_Them-768x1047.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/You_Get_25_000_Mornings__Here_Are_8_Ways_Not_to_Waste_Them-1127x1536.jpg 1127w\" sizes=\"auto, (max-width: 1174px) 100vw, 1174px\"><\/p>\n<p>This is what makes content syndication a scalable distribution tactic. You don\u2019t have to spend time repurposing or rewriting to reach a new audience.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How does content syndication affect SEO?\" data-section=\"syndication-and-seo\">\n<h2>How does content syndication affect SEO?<\/h2>\n<\/div><\/div>\n<p>Some people worry that syndicating their content will cause <a href=\"https:\/\/ahrefs.com\/blog\/duplicate-content\/\">duplicate content<\/a>&nbsp;issues and result in a <a href=\"https:\/\/ahrefs.com\/blog\/google-penalties\/\">Google penalty<\/a>.<\/p>\n<p>There\u2019s some logic behind this idea, as duplicating content across domains can be a spammy tactic, which <a href=\"https:\/\/support.google.com\/webmasters\/answer\/66359?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Google points out here<\/a>:<\/p>\n<blockquote><p>In some cases, content is deliberately duplicated across domains in an attempt to manipulate search engine rankings or win more traffic. Deceptive practices like this can result in a poor user experience, when a visitor sees substantially the same content repeated within a set of search results.<\/p><\/blockquote>\n<p>But Google also understands that content often appears on more than one site for legitimate reasons, as is the case with content syndication.<\/p>\n<p>You\u2019re not trying to manipulate the results and rank your content multiple times; you\u2019re just trying to get more eyeballs on your content by tapping into other sites\u2019 audiences.<\/p>\n<p>Google has developed ways to account for this and has confirmed that there\u2019s no such thing as a duplicate content penalty.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">DYK Google doesn\u2019t have a duplicate content penalty, but having many URLs serving the same content burns <a href=\"https:\/\/ahrefs.com\/blog\/crawl-budget\/\">crawl budget<\/a> and may dilute signals <a href=\"https:\/\/t.co\/3sW4PU8hTi\">pic.twitter.com\/3sW4PU8hTi<\/a>\u2014 Gary \u201c\u9be8\u7406\uff0f\uacbd\ub9ac\u201d Illyes (@methode) <a href=\"https:\/\/twitter.com\/methode\/status\/831047566284431360?ref_src=twsrc%5Etfw\">February 13,&nbsp;2017<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>That said, syndicating content can lead to some issues, like Google ranking a syndicate over the original.<\/p>\n<p>This doesn\u2019t often happen because Google has algorithms in place to identify duplicates, cluster them together, and identify the original\u2014which it then ranks for relevant terms.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"798\" class=\"wp-image-34255\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/content-syndication-01.png\" alt=\"content syndication 01\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/content-syndication-01.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/content-syndication-01-479x425.png 479w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/content-syndication-01-768x681.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Problems only occur when Google\u2019s algorithm incorrectly identifies a duplicate as the original.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"798\" class=\"wp-image-34273\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/content-syndication-02.png\" alt=\"content syndication 02\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/content-syndication-02.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/content-syndication-02-479x425.png 479w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/content-syndication-02-768x681.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Generally speaking, this rarely happens unless you\u2019re a tiny site syndicating to big publications. So, while it\u2019s not a huge worry, it is something to be aware&nbsp;of.<\/p>\n<p>Google used to recommend adding a <a href=\"https:\/\/ahrefs.com\/blog\/canonical-tags\/\">canonical link<\/a> back to the original article to prevent this. Now, they recommend that the syndicated article be blocked from indexing. The problem is that publishers have to agree to that, and many agreements don\u2019t allow it. I would try to follow their advice, and use a canonical if you&nbsp;can\u2019t.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to get started with content syndication\" data-section=\"getting-started-with-content-syndication\">\n<h2>How to get started with content syndication<\/h2>\n<\/div><\/div>\n<p>Follow these three&nbsp;steps:<\/p>\n<h3>Step 1: Create great content<\/h3>\n<p>Publications make money off advertising. More page views mean more advertising revenue.<\/p>\n<p>Syndication allows them to take advantage of content that is already proven to generate eyeballs, or at least allows them to take a bet on a writer who&nbsp;can.<\/p>\n<p>So, what publications lack is <strong>not<\/strong>&nbsp;free content, but <a href=\"https:\/\/ahrefs.com\/blog\/how-to-write-great-content\/\"><em>great<\/em>&nbsp;content<\/a>.<\/p>\n<p>Therefore, to get syndicated, you need to lay the groundwork and create noteworthy content.<\/p>\n<p>How? That\u2019s an entire article on its own, but this video should get you on the right&nbsp;track:<\/p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-ml4mqjjgx6g\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-ml4mqjjgx6g\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/Ml4mQJjgX6g?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/Ml4mQJjgX6g?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe><\/p><\/div>\n<\/div>\n<\/div>\n<h3>Step 2: Find potential syndicates<\/h3>\n<p>Once you have a good reputation for creating awesome content, you\u2019ll need to find sites willing to republish it.<\/p>\n<p>Here are a couple of ways to find&nbsp;them:<\/p>\n<h4>A. Use Google<\/h4>\n<p>If publications have syndicated content from others, they\u2019re more likely to be receptive to republishing content from&nbsp;you.<\/p>\n<p>Typically, these publications link back to the original articles using a few similar phrases, like:<\/p>\n<ul>\n<li>Republished with permission<\/li>\n<li>Originally appeared on<\/li>\n<li>Originally published on<\/li>\n<\/ul>\n<p>You can take advantage of that by combining phrases with <a href=\"https:\/\/ahrefs.com\/blog\/google-advanced-search-operators\/\">Google search operators<\/a>&nbsp;to find syndication opportunities.<\/p>\n<p>For example, you can search <code>\u201coriginally appeared on\u201d + [topic]<\/code>&nbsp;to find sites that have republished content before.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1312\" height=\"798\" class=\"wp-image-34262\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/originally_appeared_on__marketing_-_Google_Search.png\" alt=\"originally appeared on marketing Google Search\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/originally_appeared_on__marketing_-_Google_Search.png 1312w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/originally_appeared_on__marketing_-_Google_Search-680x414.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/originally_appeared_on__marketing_-_Google_Search-768x467.png 768w\" sizes=\"auto, (max-width: 1312px) 100vw, 1312px\"><\/p>\n<p>You can also install Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/seo-toolbar\">SEO toolbar<\/a>&nbsp;to quickly spot relevant, authoritative (high <a href=\"\/blog\/ahrefs-seo-metrics\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-metrics\/\">Domain Rating<\/a>) sites where you might want to syndicate content.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1336\" height=\"1100\" class=\"wp-image-34258\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/4-ahrefs-toolbar-serp.png\" alt=\"4 ahrefs toolbar serp\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/4-ahrefs-toolbar-serp.png 1336w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/4-ahrefs-toolbar-serp-516x425.png 516w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/4-ahrefs-toolbar-serp-768x632.png 768w\" sizes=\"auto, (max-width: 1336px) 100vw, 1336px\"><\/p>\n<p>This tactic is also useful if you have a publication in mind, but you\u2019re not sure if they publish syndicated content. You can figure this out by doing a search for the footprint + site:domain.com.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1294\" height=\"1038\" class=\"wp-image-34272\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/originally_appeared_on__site_entrepreneur_com_-_Google_Search.png\" alt=\"originally appeared on site entrepreneur com Google Search\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/originally_appeared_on__site_entrepreneur_com_-_Google_Search.png 1294w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/originally_appeared_on__site_entrepreneur_com_-_Google_Search-530x425.png 530w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/originally_appeared_on__site_entrepreneur_com_-_Google_Search-768x616.png 768w\" sizes=\"auto, (max-width: 1294px) 100vw, 1294px\"><\/p>\n<h4>B. Use Site Explorer<\/h4>\n<p>If you\u2019ve already seen an author\u2019s content syndicated on a couple of sites, chances are they\u2019re syndicating to other places too.<\/p>\n<p>To find these, paste the author\u2019s site into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\/\">Site Explorer<\/a>, go to the <strong>Backlinks <\/strong>report, then enter one of the footprints above in the \u201cInclude\u201d box. This will surface sites that have republished content from your target domain.<br>\n<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1229\" class=\"wp-image-34265\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/5-site-explorer-include.jpg\" alt=\"5 site explorer include\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/5-site-explorer-include.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/5-site-explorer-include-553x425.jpg 553w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/5-site-explorer-include-768x590.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/5-site-explorer-include-1536x1180.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Note down relevant and popular sites that you might want to syndicate content to.<\/p>\n<h3>Step 3: Reach out and negotiate<\/h3>\n<p>Find the name and <a href=\"https:\/\/ahrefs.com\/blog\/find-email-address\/\">email address<\/a>&nbsp;of the website owner or editor, then <a href=\"https:\/\/ahrefs.com\/blog\/outreach\/\">reach out<\/a>&nbsp;and ask if they\u2019d be open to syndicating your content.<\/p>\n<p>Just remember that big sites have different journalists for different topics, so make sure to do your research and reach out to the right person.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Paid and self syndication\" data-section=\"paid-self-syndication\">\n<h2>Paid and self syndication<\/h2>\n<\/div><\/div>\n<p>Reaching out to publications and asking them to republish your content isn\u2019t your only option. You can also pay for syndication or self-syndicate.<\/p>\n<h3>Paid syndication<\/h3>\n<p>Paid syndication is where you spend money to place your content on large publications.<\/p>\n<p>For example, platforms like <a href=\"https:\/\/www.outbrain.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Outbrain<\/a>&nbsp;and <a href=\"https:\/\/www.taboola.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Taboola<\/a>&nbsp;place links to your content at the end of editorial content, usually on notable publications like The Guardian.<\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div>&nbsp;Outbrain and Taboola recently merged to form one company.&nbsp;<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"544\" class=\"wp-image-34270\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/6-outbrain-taboola.jpg\" alt=\"6 outbrain taboola\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/6-outbrain-taboola.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/6-outbrain-taboola-680x231.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/6-outbrain-taboola-768x261.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/6-outbrain-taboola-1536x522.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/6-outbrain-taboola-650x220.jpg 650w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>If you\u2019re familiar with Facebook ads, you\u2019ll be pleased to know that setting up a paid syndication campaign is relatively similar. Sign up, choose your campaign objectives, budget, where you want to target, etc.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"764\" class=\"wp-image-34260\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/Outbrain_-_Amplify.png\" alt=\"Outbrain Amplify\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/Outbrain_-_Amplify.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/Outbrain_-_Amplify-680x325.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/Outbrain_-_Amplify-768x367.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/Outbrain_-_Amplify-1536x733.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<h3>Self-syndication<\/h3>\n<p>Self-syndication is where you republish your content on other websites yourself.<\/p>\n<p>There are a few places where you can do&nbsp;this:<\/p>\n<h4>A. Medium<\/h4>\n<p>Medium is a popular online publication where anyone can contribute. It gets an estimated 39 million monthly visits from organic search alone.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"358\" class=\"wp-image-34266\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/7-medium-traffic.png\" alt=\"7 medium traffic\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/7-medium-traffic.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/7-medium-traffic-680x152.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/7-medium-traffic-768x172.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/7-medium-traffic-1536x344.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>But you don\u2019t have to publish new content here; you can syndicate existing content.<\/p>\n<p>To do this, click on your profile picture and go to <em>Stories &gt; Import a story &gt; Paste in the&nbsp;URL<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1255\" height=\"912\" class=\"wp-image-34264\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/medium.gif\" alt=\"medium\"><\/p>\n<p>Everything gets imported in seconds, complete with images and formatting. Medium also adds a canonical link back to the original.<\/p>\n<h4>B. LinkedIn<\/h4>\n<p>While you can share a direct link to your post on the platform, you might get more eyeballs on your content by republishing directly on LinkedIn.<\/p>\n<p>To do this, click \u201cWrite an article\u201d and copy-paste your content:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1150\" height=\"300\" class=\"wp-image-34267\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/7-linkedin-post.png\" alt=\"7 linkedin post\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/7-linkedin-post.png 1150w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/7-linkedin-post-680x177.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/7-linkedin-post-768x200.png 768w\" sizes=\"auto, (max-width: 1150px) 100vw, 1150px\"><\/p>\n<p>When I did this previously for my articles, it got a decent number of&nbsp;views:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1132\" height=\"976\" class=\"wp-image-34271\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/9-linked-post-views.jpg\" alt=\"9 linked post views\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/9-linked-post-views.jpg 1132w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/9-linked-post-views-493x425.jpg 493w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/9-linked-post-views-768x662.jpg 768w\" sizes=\"auto, (max-width: 1132px) 100vw, 1132px\"><\/p>\n<h4>C. Reddit<\/h4>\n<p>Reddit is another popular place where anyone can post. The problem is that users don\u2019t take kindly to blatant self-promotion.<\/p>\n<p>With that in mind, your best bet is to republish your post word for word on a relevant subreddit, then link to the source at the&nbsp;end.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1530\" height=\"802\" class=\"wp-image-34257\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/10-reddit-syndication.png\" alt=\"10 reddit syndication\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/10-reddit-syndication.png 1530w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/10-reddit-syndication-680x356.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/10-reddit-syndication-768x403.png 768w\" sizes=\"auto, (max-width: 1530px) 100vw, 1530px\"><\/p>\n<p>Don\u2019t try to shoehorn promotional or affiliate links\u2014that\u2019s a surefire way to get banned.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Beyond syndication\" data-section=\"beyond-syndication\">\n<h2>Beyond syndication<\/h2>\n<\/div><\/div>\n<p>You\u2019re not limited to only syndicating to other sites to promote your content. Since it takes time and effort to create an outstanding article, you should work to make each piece go the extra&nbsp;mile.<\/p>\n<p>There are two ways to do this: <strong>reformatting<\/strong>&nbsp;or <strong>splintering<\/strong>.<\/p>\n<h3>Reformatting<\/h3>\n<p>Reformatting means turning your article into a new format, such as a video or podcast.<\/p>\n<p>There are two reasons to do&nbsp;this:<\/p>\n<ol>\n<li>Since not everyone wants to read, you can reach a wider audience of people who prefer to watch or listen.<\/li>\n<li>New formats mean new syndication opportunities. For example, you can syndicate videos to YouTube and Facebook, and podcasts to Soundcloud, Spotify, and Google Podcasts.<\/li>\n<\/ol>\n<h3>Splintering<\/h3>\n<p>A single article can contain tons of unique, individual tips. Extract these \u201csoundbites\u201d and re-use them elsewhere.<\/p>\n<p>For example, we regularly turn our unique images into \u201csnackable\u201d tips on Twitter:<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">How many web pages get organic search traffic?<\/p>\n<p>We took the entire database from our Content Explorer tool (over one billion pages) and studied how many pages get traffic from organic search.<\/p>\n<p>Here are the results. <a href=\"https:\/\/t.co\/ouwpJuoFOF\">pic.twitter.com\/ouwpJuoFOF<\/a>\u2014 Ahrefs (@ahrefs) <a href=\"https:\/\/twitter.com\/ahrefs\/status\/1226929159450103808?ref_src=twsrc%5Etfw\">February 10,&nbsp;2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>And since we already reformat our articles into videos, we also go further by splintering the videos into bite-sized versions that we re-post on Twitter:<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\"> Keyword research tip: find keywords forums are ranking for<\/p>\n<p>Forums with high search traffic, especially the niche relevant ones, are a goldmine for keyword ideas. <a href=\"https:\/\/t.co\/FVAbTfHVFu\">pic.twitter.com\/FVAbTfHVFu<\/a>\u2014 Ahrefs (@ahrefs) <a href=\"https:\/\/twitter.com\/ahrefs\/status\/1229813039198855186?ref_src=twsrc%5Etfw\">February 18,&nbsp;2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Want to extract even more&nbsp;value?<\/p>\n<p>Blow out these \u201cmini ideas\u201d into unique guest posts, which you can then pitch to other&nbsp;sites.<\/p>\n<p>The possibilities are endless. All you need is a little creativity.<\/p>\n<p>If you want more ideas for splintering and repurposing content, <a href=\"https:\/\/www.garyvaynerchuk.com\/how-to-create-64-pieces-of-content-in-a-day\/\" target=\"_blank\" rel=\"noopener noreferrer\">read this post<\/a>&nbsp;to see how GaryVee does&nbsp;it.<\/p>\n<h2>Final thoughts<\/h2>\n<p>If you\u2019ve spent time creating a great piece of content, don\u2019t neglect it after hitting \u201cpublish.\u201d<\/p>\n<p>Instead, syndicate your content to reach new audiences on other platforms and publications, and to increase brand awareness.<\/p>\n<p>Did we miss anything important in this guide? Let me know <a href=\"https:\/\/twitter.com\/siquanong\" target=\"_blank\" rel=\"noopener noreferrer\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is known as content syndication. In this article, you\u2019ll learn: What content syndication is The benefits of content syndication The differences between syndication, repurposing, and guest blogging How content syndication affects SEO How to get started with content syndication<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":34285,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[73,335],"tags":[],"coauthors":[339],"class_list":["post-34274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content Syndication: What It Is and How to Get Started<\/title>\n<meta name=\"description\" content=\"Content syndication is when third-party sites republish an exact copy of content that originally appeared elsewhere. 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