{"id":32316,"date":"2019-12-17T09:00:51","date_gmt":"2019-12-17T17:00:51","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=32316"},"modified":"2021-09-06T10:29:13","modified_gmt":"2021-09-06T15:29:13","slug":"video-seo","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/video-seo\/","title":{"rendered":"Video SEO: How to Rank YouTube Videos on Google"},"content":{"rendered":"<div class=\"intro-txt\">Looking to get more YouTube video views from Google?<\/div>\n<p>Google has sent over 160,000 views to our YouTube videos in the last ~12 months.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"881\" height=\"151\" class=\"wp-image-32326\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/google-search-traffic-youtube-1.png\" alt=\"google search traffic youtube 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/google-search-traffic-youtube-1.png 881w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/google-search-traffic-youtube-1-680x117.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/google-search-traffic-youtube-1-768x132.png 768w\" sizes=\"auto, (max-width: 881px) 100vw, 881px\"><\/p>\n<p>That\u2019s more views than the countless video embeds on our blog have sent us, which currently gets over 250,000 organic visits per&nbsp;month.<\/p>\n<p>In this post, you\u2019ll learn how to rank your YouTube videos on Google in 5 easy&nbsp;steps.<\/p>\n<p>We\u2019ve also included a few bonus tips on how to use videos to get more website traffic.<\/p>\n<p>But first, let\u2019s make sure we\u2019re on the same&nbsp;page\u2026<\/p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-bobu_vcwnvy\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-bobu_vcwnvy\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/BObU_VCwnvY?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/BObU_VCwnvY?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe><\/p><\/div>\n<\/div>\n<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What is video SEO?\" data-section=\"what-is-video-seo\">\n<h2>What is video&nbsp;SEO?<\/h2>\n<\/div><\/div>\n<p>Video SEO is the process of getting more video views from Google and utilizing videos to increase organic traffic to your website.<\/p>\n<p>In this guide, we\u2019ll focus mainly on the first part: getting more views from Google.<\/p>\n<p>What we\u2019re not going to talk about is ranking videos higher on YouTube. If that\u2019s your goal, read <a href=\"https:\/\/ahrefs.com\/blog\/youtube-seo\/\">our full guide to YouTube SEO<\/a>.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to rank YouTube videos on Google\" data-section=\"how-to-rank-youtube-videos-in-google\">\n<h2>How to rank YouTube videos on Google<\/h2>\n<\/div><\/div>\n<p>Follow these five&nbsp;steps:<\/p>\n<ol>\n<li><a href=\"#find-topics-with-traffic-potential\">Find topics with \u201ctraffic potential\u201d<\/a><\/li>\n<li><a href=\"#create-an-optimized-video\">Create an \u201coptimized\u201d video<\/a><\/li>\n<li><a href=\"#fix-closed-captions\">Fix the closed captions<\/a><\/li>\n<li><a href=\"#upload-an-enticing-thumbnail\">Upload an enticing thumbnail<\/a><\/li>\n<li><a href=\"#add-timestamps\">Add timestamps<\/a><\/li>\n<\/ol>\n<p>Let\u2019s go through each of these in more detail.<\/p>\n<h3 id=\"find-topics-with-traffic-potential\">Step 1. Find video topics with \u201ctraffic potential\u201d<\/h3>\n<p>Not every video has the potential to attract views from Google.<\/p>\n<p>For instance, here\u2019s a video with over 2.2 million views on YouTube:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"883\" height=\"588\" class=\"wp-image-32328\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/youtube-video-with-views-1.jpg\" alt=\"youtube video with views 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/youtube-video-with-views-1.jpg 883w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/youtube-video-with-views-1-638x425.jpg 638w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/youtube-video-with-views-1-768x511.jpg 768w\" sizes=\"auto, (max-width: 883px) 100vw, 883px\"><\/p>\n<p>Yet it doesn\u2019t rank on Google for anything:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"782\" height=\"190\" class=\"wp-image-32333\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/youtube-video-no-views-1.png\" alt=\"youtube video no views 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/youtube-video-no-views-1.png 782w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/youtube-video-no-views-1-680x165.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/youtube-video-no-views-1-768x187.png 768w\" sizes=\"auto, (max-width: 782px) 100vw, 782px\"><\/p>\n<p>The reason for this is simple:<\/p>\n<p>For a video to attract views from Google, two things have to be&nbsp;true:<\/p>\n<ol>\n<li><strong>People need to be searching on Google for that topic.<\/strong>&nbsp;If nobody is searching for it, then nobody will click on your video even if it&nbsp;ranks.<\/li>\n<li><strong>The topic must have \u201cvideo intent.\u201d <\/strong>This means that most searchers would prefer to watch a video about the subject instead of reading about&nbsp;it.<\/li>\n<\/ol>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/free-keyword-research-tools\/\">Keyword research tools<\/a>&nbsp;can help with finding topics that people are searching for. You can then look for videos in the search results to infer \u201cvideo intent.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"798\" height=\"406\" class=\"wp-image-32334\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/video-carousel-1.png\" alt=\"video carousel 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/video-carousel-1.png 798w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/video-carousel-1-680x346.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/video-carousel-1-768x391.png 768w\" sizes=\"auto, (max-width: 798px) 100vw, 798px\"><\/p>\n<p>The logic here is that because Google aims to give users what they want, seeing videos in the search results is a clear sign that searchers want to watch a&nbsp;video.<\/p>\n<p>The question is, how can you find these topics easily?<\/p>\n<p>Simple. Look for relevant videos that get lots of traffic from Google, as these are clearly about topics with \u201cvideo intent\u201d that lots of people are searching for.<\/p>\n<p>Here are three ways to do&nbsp;that:<\/p>\n<h4>1. Use Content Explorer<\/h4>\n<p><a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>&nbsp;lets you search a database of over 1.1 billion web pages for mentions of a particular word or phrase. Within that index, there are currently over 47 million pages from YouTube.<\/p>\n<p>To get started, run this search:<\/p>\n<p><code>site:youtube.com inurl:watch title:topic<\/code><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"92\" class=\"wp-image-32363\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/content-explorer-search-1.png\" alt=\"content explorer search 1\"><\/p>\n<p>Sort the results by search traffic from high to low. This should give you a list of relevant YouTube videos that currently get organic search traffic.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1059\" height=\"526\" class=\"wp-image-32356\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/ce-organic-traffic-1.png\" alt=\"ce organic traffic 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/ce-organic-traffic-1.png 1059w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/ce-organic-traffic-1-680x338.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/ce-organic-traffic-1-768x381.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/ce-organic-traffic-1-400x200.png 400w\" sizes=\"auto, (max-width: 1059px) 100vw, 1059px\"><\/p>\n<p>For example, the macaroni and cheese video above gets an estimated 17,400 clicks from organic search every&nbsp;month.<\/p>\n<p>If you had a cooking channel, it might be worth creating a video on this&nbsp;topic.<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">QUICK TIP<\/div><div class=\"recommendation-content\">\n<p>When looking for ideas in Content Explorer, it\u2019s&nbsp;worth eyeballing the \u201cOrganic traffic\u201d graph for the past six months to make sure that traffic is consistent over&nbsp;time.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"772\" height=\"155\" class=\"wp-image-32349\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/ce-organic-traffic-graph-1.png\" alt=\"ce organic traffic graph 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/ce-organic-traffic-graph-1.png 772w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/ce-organic-traffic-graph-1-680x137.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/ce-organic-traffic-graph-1-768x154.png 768w\" sizes=\"auto, (max-width: 772px) 100vw, 772px\"><\/p>\n<\/div><\/div>\n<h4>2. Use Site Explorer<\/h4>\n<p>Head to <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>&nbsp;and search for <em>youtube.com<\/em>. Go to the \u201cOrganic keywords\u201d report, then add a relevant keyword to the \u201cInclude\u201d filter.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1028\" height=\"493\" class=\"wp-image-32367\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/youtube-site-explorer-1.png\" alt=\"youtube site explorer 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/youtube-site-explorer-1.png 1028w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/youtube-site-explorer-1-680x326.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/youtube-site-explorer-1-768x368.png 768w\" sizes=\"auto, (max-width: 1028px) 100vw, 1028px\"><\/p>\n<p>Here, we see YouTube videos ranking for queries that include the word \u201crecipe.\u201d<\/p>\n<p>If we click the caret next to any of these URLs, we see their estimated worldwide monthly organic traffic.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"369\" height=\"150\" class=\"wp-image-32344\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/caret-youtube-url-1.png\" alt=\"caret youtube url 1\"><\/p>\n<p>For example, this video gets ~13,000 monthly organic visits. If we click on the video URL, we see that it\u2019s a Belgian waffle recipe, so this is another topic that may be worth covering on a cooking channel.<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">QUICK TIP<\/div><div class=\"recommendation-content\">\n<p>Before pursuing a topic, hit the \u201cOverview\u201d link on the caret and check the \u201cOrganic traffic\u201d graph to make sure that it\u2019s consistent over time. You want to see a graph like&nbsp;this\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"277\" class=\"wp-image-32366\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/consistent-organic-traffic-1.png\" alt=\"consistent organic traffic 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/consistent-organic-traffic-1.png 724w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/consistent-organic-traffic-1-680x260.png 680w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\"><\/p>\n<p>\u2026 not like&nbsp;this:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"718\" height=\"266\" class=\"wp-image-32350\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/declining-topic-1.png\" alt=\"declining topic 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/declining-topic-1.png 718w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/declining-topic-1-680x252.png 680w\" sizes=\"auto, (max-width: 718px) 100vw, 718px\"><\/p>\n<p>A big traffic spike followed by a small amount of traffic for a long period is a sign of a topic with waning interest.<\/p>\n<\/div><\/div>\n<h4>3. Use Google and Ahrefs\u2019 Batch Analysis&nbsp;tool<\/h4>\n<p>Add this <a href=\"https:\/\/www.seoisboring.com\/tools\/serp-to-csv.html\" target=\"_blank\" rel=\"noopener noreferrer\">free SERP scraper<\/a> to your browser, then run this search on Google:<\/p>\n<p><code>site:youtube.com [enter topic here]<\/code><\/p>\n<p>Next, go to Settings &gt; Search settings &gt; then set the results per page to&nbsp;100.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"811\" height=\"455\" class=\"wp-image-32347\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/search-settings-1.gif\" alt=\"search settings 1\"><\/p>\n<p>Go back to the results and hit the SERP scraper to download the results.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-32372\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/serp2csv.png\" alt width=\"432\" height=\"162\"><\/p>\n<p>Open the downloaded CSV, then copy-paste the YouTube URLs into <a href=\"https:\/\/ahrefs.com\/batch-analysis\">Ahrefs\u2019 Batch Analysis tool<\/a>. Set the mode to \u201cURL\u201d and hit \u201cAnalyze.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"651\" height=\"335\" class=\"wp-image-32357\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/batch-analysis-url-1.png\" alt=\"batch analysis url 1\"><\/p>\n<p>Sort the results by the \u201cTraffic\u201d column to see which videos get the most organic search traffic.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"723\" height=\"365\" class=\"wp-image-32351\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/batch-analysis-traffic-1.png\" alt=\"batch analysis traffic 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/batch-analysis-traffic-1.png 723w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/batch-analysis-traffic-1-680x343.png 680w\" sizes=\"auto, (max-width: 723px) 100vw, 723px\"><\/p>\n<p>Consider making videos about these topics.<\/p>\n<h3 id=\"create-an-optimized-video\">Step 2. Create an \u201coptimized\u201d video<\/h3>\n<p>Learning how to make YouTube videos that people love is beyond the scope of this&nbsp;guide.<\/p>\n<p>But we are going to cover a few things to keep in mind during the creation process that may help you rank in Google SERP features like \u201ckey moments\u201d and \u201csuggested clips.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1125\" height=\"1198\" class=\"wp-image-32341\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/how-to-rank-youtube-videos-timestamps-1.jpg\" alt=\"how to rank youtube videos timestamps 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/how-to-rank-youtube-videos-timestamps-1.jpg 1125w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/how-to-rank-youtube-videos-timestamps-1-399x425.jpg 399w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/how-to-rank-youtube-videos-timestamps-1-768x818.jpg 768w\" sizes=\"auto, (max-width: 1125px) 100vw, 1125px\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"656\" height=\"668\" class=\"wp-image-32364\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/suggested-clips-google-1.png\" alt=\"suggested clips google 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/suggested-clips-google-1.png 656w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/suggested-clips-google-1-417x425.png 417w\" sizes=\"auto, (max-width: 656px) 100vw, 656px\"><\/p>\n<p>Both of these have the potential to send <a href=\"https:\/\/ahrefs.com\/blog\/how-to-get-more-views-on-youtube\/\">more views to your videos<\/a>.<\/p>\n<p>For now, let\u2019s focus our attention on \u201csuggested clips.\u201d <em>(We\u2019ll cover \u201ckey moments\u201d in step #5)<\/em>.<\/p>\n<p>Judging by <a href=\"https:\/\/storage.googleapis.com\/pub-tools-public-publication-data\/pdf\/43403.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u2019s research paper<\/a>, the way suggested clips are chosen from a technical standpoint isn\u2019t <em>that<\/em>&nbsp;straightforward. So instead of focusing on the technicalities, let\u2019s focus on actionable steps to take that may you help win&nbsp;them.<\/p>\n<p>The first is to use simple language and \u201caction verbs\u201d to describe each step in the video. For example, if your video tells people how to cook rice, simple spoken instructions may&nbsp;be:<\/p>\n<blockquote class=\"small\"><div class=\"quote-content\">To begin, <strong>wash<\/strong>&nbsp;the rice with cold water. Repeat this process three times, then <strong>tip<\/strong>&nbsp;the rice into a pan. <strong>Add<\/strong>&nbsp;fresh water, <strong>bring<\/strong>&nbsp;to a boil, cover, then <strong>simmer<\/strong>&nbsp;for 15-20 minutes. <strong>Drain<\/strong>&nbsp;the excess water and <strong>serve<\/strong>.<\/div><\/blockquote>\n<p>Make sure to avoid unnecessary fluff and distractions between instructions where possible. In other words, don\u2019t go off on a tangent explaining how your mom once deviated from one of the steps and ended up with burnt rice. This will only reduce clarity, which may confuse Google\u2019s language processing algorithms.<\/p>\n<p>The second is to ensure that your audio is clear and high quality. To do this, use a decent microphone and keep background noise to a minimum.<\/p>\n<p>The third is to show what you\u2019re talking about on the screen as you talk about&nbsp;it.<\/p>\n<p>For instance, if you tell people to \u201cput the pan on the hob,\u201d show footage of that process on screen as you do so.&nbsp;This may increase Google\u2019s confidence that the spoken instructions align with the content of the&nbsp;video.<\/p>\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"https:\/\/www.briggsby.com\/video-featured-snippets-suggested-clips\" target=\"_blank\" rel=\"noopener noreferrer\">Video Featured Snippets: How Suggested Clips&nbsp;Work<\/a><\/em><\/p>\n<h3 id=\"fix-closed-captions\">Step 3. Fix your closed captions<\/h3>\n<p>YouTube <a href=\"https:\/\/support.google.com\/youtube\/answer\/6373554?hl=en-GB\" target=\"_blank\" rel=\"noopener noreferrer\">automatically<\/a>&nbsp;adds closed captions to videos. The problem is that these are rarely perfect. Misspelled words and grammatical errors are a common issue.<\/p>\n<p>Just take a look at these auto-generated captions from one of our old YouTube videos:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1006\" height=\"565\" class=\"wp-image-32365\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/youtube-bad-translation-1.jpg\" alt=\"youtube bad translation 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/youtube-bad-translation-1.jpg 1006w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/youtube-bad-translation-1-680x382.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/youtube-bad-translation-1-768x431.jpg 768w\" sizes=\"auto, (max-width: 1006px) 100vw, 1006px\"><\/p>\n<p>YouTube thinks Tim is saying \u201cteam solo from a traps\u201d when he\u2019s actually saying \u201cTim Soulo from Ahrefs.\u201d<\/p>\n<p>For that reason, it\u2019s best to add your&nbsp;own.<\/p>\n<p>Here\u2019s what <a href=\"https:\/\/creatoracademy.youtube.com\/page\/lesson\/captions#strategies-zippy-link-3\" target=\"_blank\" rel=\"noopener noreferrer\">one of the videos<\/a>&nbsp;on YouTube\u2019s Creator Academy says about&nbsp;CC\u2019s:<\/p>\n<blockquote><p>In terms of search, discovery, and engagement, captions are one of the most powerful pieces of data out there. The internet is text-based, so your video is going to stay hidden from search engines unless the text attached to it can be picked up. It can be hard to get across the essence of your video in just a title or description, even tags have a character limit. But <strong>a closed-caption file delivers a text-based transcript of your entire video and opens it up to search engines.<\/strong><\/p><\/blockquote>\n<p>That same video goes on to&nbsp;say:<\/p>\n<blockquote><p>Text on screen has proven to be so engaging that it increases the watch to completion rate. These two factors lead to a <strong>monumental gain in SEO ranking and engagement.<\/strong><\/p><\/blockquote>\n<p>Given these quotes, it seems that adding CC\u2019s helps with two main things:<\/p>\n<ol>\n<li><strong>Understanding your video<\/strong>. Google won\u2019t rank your video without understanding what it\u2019s about, and closed captions appear to help with&nbsp;that.<\/li>\n<li><strong>Engagement<\/strong>. Lots of people watch videos in noisy or sound-sensitive environments, and over 5% of the world\u2019s population has hearing loss of some degree. Closed captions help ensure that your video is useful to more people. That improves engagement, which, in turn, may lead to higher rankings in Google.<\/li>\n<\/ol>\n<p>It\u2019s also worth noting that if you\u2019ve scripted your video, it doesn\u2019t take long to fix closed captions manually, so it\u2019s well worth&nbsp;doing.<\/p>\n<h3 id=\"upload-an-enticing-thumbnail\">Step 4. Upload an enticing thumbnail<\/h3>\n<p>Videos with poor thumbnails won\u2019t get as many clicks from Google as those with enticing ones.<\/p>\n<p>Here\u2019s an example of a lousy thumbnail in a video carousel for the query, \u201chow to make pancakes\u201d:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"358\" class=\"wp-image-32332\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/unenticing-video-thumbnail-1.png\" alt=\"unenticing video thumbnail 1\"><\/p>\n<p>Not only is this visually&nbsp;dull and uninspiring, but the thumbnail shows an egg, not pancakes.<\/p>\n<p>Here are a few tips for creating thumbnails that entice searchers to&nbsp;click:<\/p>\n<h4>Use a custom thumbnail<\/h4>\n<p>Don\u2019t choose a still from your video. Create a custom and enticing thumbnail to grab the searcher\u2019s attention.<\/p>\n<h4>Use the correct aspect ratio<\/h4>\n<p>Google shows video thumbnails in the 16:9 format. As a result, those with other aspect ratios can look odd in the search results, and that may dissuade the&nbsp;click.<br>\n<img loading=\"lazy\" decoding=\"async\" width=\"679\" height=\"374\" class=\"wp-image-32353\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/bad-thumnail-aspect-ratio-1.png\" alt=\"bad thumnail aspect ratio 1\"><\/p>\n<h4>Use a congruent image<\/h4>\n<p>Create a thumbnail that visually demonstrates that the video solves the user\u2019s query.<\/p>\n<p>For example, if someone searches for \u201chow to tie a tie,\u201d then this thumbnail makes sense because it shows someone tying a&nbsp;tie:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"213\" height=\"304\" class=\"wp-image-32336\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/incongruent-how-to-tie-a-tie-thumbnail-1.png\" alt=\"incongruent how to tie a tie thumbnail 1\"><\/p>\n<p>On the other hand, this one doesn\u2019t make much because you can barely tell that the kid is wearing one:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"180\" class=\"wp-image-32337\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/incongruent-how-to-tie-a-tie-1.png\" alt=\"incongruent how to tie a tie 1\"><\/p>\n<h4>Use contrast to your advantage<\/h4>\n<p>Avoid colors like white, grey, and red on your thumbnail as they blend in with search results. Instead, use contrasting colors that stand&nbsp;out.<\/p>\n<p>We tend to use dark blue and orange.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"664\" height=\"411\" class=\"wp-image-32330\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/keyword-research-video-carousel-1.png\" alt=\"keyword research video carousel 1\"><\/p>\n<h4>Use descriptive text on the thumbnail<\/h4>\n<p>This is something we do for all of our YouTube videos. For example, our video about learning SEO has the words \u201cLearn SEO\u201d on the thumbnail.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"216\" height=\"215\" class=\"wp-image-32354\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/learn-seo-thumbnail-1.png\" alt=\"learn seo thumbnail 1\"><\/p>\n<p>Usually, we go for something short that complements the title of the&nbsp;video.<\/p>\n<p>Whatever text you use, make sure that it\u2019s written in an easy-to-read font, and looks good at both small and large&nbsp;sizes.<\/p>\n<h3 id=\"add-timestamps\">Step 5. Add timestamps<\/h3>\n<p>Earlier, we briefly mentioned&nbsp;the \u201ckey moments\u201d that Google sometimes shows in search results.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1125\" height=\"1207\" class=\"wp-image-32358\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/how-to-make-a-podcast-1.jpg\" alt=\"how to make a podcast 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/how-to-make-a-podcast-1.jpg 1125w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/how-to-make-a-podcast-1-396x425.jpg 396w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/how-to-make-a-podcast-1-768x824.jpg 768w\" sizes=\"auto, (max-width: 1125px) 100vw, 1125px\"><\/p>\n<p>Here\u2019s what Google says about&nbsp;these:<\/p>\n<blockquote><p>When you search for things like how-to videos that have multiple steps, or long videos like speeches or a documentary, Search will provide links to key moments within the video [\u2026] You\u2019ll be able to easily scan to see whether a video has what you\u2019re looking for, and find the relevant section of the content.<\/p><\/blockquote>\n<p>Google also&nbsp;says:<\/p>\n<blockquote><p>If your video is hosted on YouTube, Google Search may automatically enable clips for your video based on the video description on YouTube, and you may not have to mark specific timestamps in your YouTube description. However, you can tell us more explicitly about the important points in your video and we will prefer that information.<\/p><\/blockquote>\n<p>Long story short, Google is probably more likely&nbsp;to show \u201ckey moments\u201d for your videos if you mark important points in the YouTube description.<\/p>\n<p>To do that, use <em>timestamps<\/em>&nbsp;and <em>labels.<\/em><\/p>\n<ul>\n<li><strong>What\u2019s a timestamp?<\/strong>&nbsp;This is when a clip starts in the <code>[hour]:[minute]:[second]<\/code> format. You can negate the [hour] if it\u2019s not needed. Video timestamps are automatically linked.<\/li>\n<li><strong>What is a label?<\/strong>&nbsp;This is a brief and clear description of the&nbsp;clip.<\/li>\n<\/ul>\n<p>You can see an example of timestamps and labels on <a href=\"https:\/\/www.youtube.com\/watch?v=NY3y0V9UDwM&amp;vl=en\" target=\"_blank\" rel=\"noopener noreferrer\">our video about YouTube SEO<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"329\" height=\"196\" class=\"wp-image-32345\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/timestamps-and-labels-youtube-1.png\" alt=\"timestamps and labels youtube 1\"><\/p>\n<p>These nine timestamps take viewers to sections of the video about <em>what YouTube SEO is<\/em>, <em>YouTube keyword research<\/em>, <em>identifying search intent<\/em>, and so&nbsp;forth.<\/p>\n<p>Seemingly thanks to these optimizations, Google now shows \u201ckey moments\u201d for our video for the query, \u201chow to rank YouTube videos.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1125\" height=\"1198\" class=\"wp-image-32341\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/how-to-rank-youtube-videos-timestamps-1.jpg\" alt=\"how to rank youtube videos timestamps 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/how-to-rank-youtube-videos-timestamps-1.jpg 1125w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/how-to-rank-youtube-videos-timestamps-1-399x425.jpg 399w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/how-to-rank-youtube-videos-timestamps-1-768x818.jpg 768w\" sizes=\"auto, (max-width: 1125px) 100vw, 1125px\"><\/p>\n<p>The same is true for our video about link building with Google sheets.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1125\" height=\"842\" class=\"wp-image-32327\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/timestamp-results-link-building-google-sheets-1.jpg\" alt=\"timestamp results link building google sheets 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/timestamp-results-link-building-google-sheets-1.jpg 1125w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/timestamp-results-link-building-google-sheets-1-568x425.jpg 568w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/timestamp-results-link-building-google-sheets-1-768x575.jpg 768w\" sizes=\"auto, (max-width: 1125px) 100vw, 1125px\"><\/p>\n<p>Here are some tips for adding <em>timestamps<\/em>&nbsp;and <em>labels<\/em>:<\/p>\n<ul>\n<li><strong>Add timestamps to the video description. <\/strong>Don\u2019t place it in a pinned comment.<\/li>\n<li><strong>Place each timestamp on a new line<\/strong>. Specify the label on the same&nbsp;line.<\/li>\n<li><strong>Keep the label brief but descriptive. <\/strong>Your label should be a direct statement of what the section is about (e.g., \u201cBoil the pasta\u201d not \u201cPut your pasta in the pan and cook it for 10-15 minutes until al&nbsp;dente\u201d)<\/li>\n<li><strong>List timestamps in chronological order<\/strong>. Don\u2019t add a timestamp for something at the end of your video before earlier points.<\/li>\n<li><strong>Keep labels to around 40 characters or less.<\/strong>&nbsp;Google truncates longer ones.<\/li>\n<li><strong>Don\u2019t add too many timestamps<\/strong>. Google hasn\u2019t mentioned a maximum or a minimum number of timestamps they\u2019ll show in search results. However, it\u2019s unlikely that they\u2019ll show a carousel with hundreds of them. As a general rule of thumb, we\u2019d recommend no more than ten timestamps per&nbsp;video.<\/li>\n<li><strong>Align the on-screen content with the label. <\/strong>If your label says \u201cChop the onion,\u201d try to add the timestamp when you\u2019re visibly chopping the onion on the screen.<\/li>\n<\/ul>\n<p>Note that \u201ckey moment\u201d results are only available for YouTube videos at present, so this isn\u2019t something that works for videos hosted elsewhere.<\/p>\n<p>However, Google <a href=\"https:\/\/blog.google\/products\/search\/key-moments-video-search\/\" target=\"_blank\" rel=\"noopener noreferrer\">has said<\/a>&nbsp;they\u2019re planning to introduce support for other videos soon.<\/p>\n<blockquote><p>We\u2019re also introducing a way for more content creators across the web to mark up their videos so they can be more easily searchable. Soon you\u2019ll be able to find these key moments from video publishers around the world, such as CBS Sports and NDTV, as they add markup to their videos<\/p><\/blockquote>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to use videos to get more website traffic\" data-section=\"how-to-use-videos-to-get-more-website-traffic\">\n<h2>Bonus tips: How to use videos to get more website traffic<\/h2>\n<\/div><\/div>\n<p>Video SEO is not only about getting more YouTube video views from Google. It also involves utilizing videos to attract more traffic to your website from organic search.<\/p>\n<p>Below are three tips to help with&nbsp;that.<\/p>\n<h3>1. Embed relevant videos on top-ranking pages<\/h3>\n<p>Google has a \u201cVideos\u201d tab, where there are two types of results:<\/p>\n<ol>\n<li>Relevant YouTube videos;<\/li>\n<li>Pages from the organic results <strong>with relevant video embeds<\/strong><\/li>\n<\/ol>\n<p>That second one is important. It means that if you\u2019re ranking high in Google already, you can get those pages to show up in Google\u2019s \u201cVideos\u201d tab by embedding a relevant video.<\/p>\n<p>When someone clicks one of these results, Google sends them to your website\u2014not YouTube.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"990\" height=\"581\" class=\"wp-image-32325\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/videos-tab-website-click-1.gif\" alt=\"videos tab website click 1\"><\/p>\n<p>In fact, video embeds have sent over 25,000 visits to our blog from Google over the past three months:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"251\" class=\"wp-image-32335\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/video-clicks-search-console-1.png\" alt=\"video clicks search console 1\"><\/p>\n<p>So how do you find the best pages to embed relevant videos?<\/p>\n<p>Easy. Go to the \u201cSearch Results\u201d report in <a href=\"https:\/\/ahrefs.com\/blog\/google-search-console\/\">Google Search Console<\/a>, click the \u201cpages\u201d tab, then sort the results by <em>clicks<\/em>&nbsp;from high to low. This shows the pages that received the most traffic from Google over the past few months.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"313\" class=\"wp-image-32342\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/ahrefs-clicks-search-console-1.png\" alt=\"ahrefs clicks search console 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/ahrefs-clicks-search-console-1.png 728w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/ahrefs-clicks-search-console-1-680x292.png 680w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\"><\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Don\u2019t use Search Console?<\/div><div class=\"recommendation-content\">\n<p>Paste your domain into <a href=\"https:\/\/ahrefs.com\/site-explorer\">Ahrefs\u2019 Site Explorer<\/a>&nbsp;and go to the \u201cTop Pages\u201d report to see those with the most estimated traffic.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"719\" height=\"421\" class=\"wp-image-32321\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/top-pages-ahrefs-1.png\" alt=\"top pages ahrefs 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/top-pages-ahrefs-1.png 719w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/top-pages-ahrefs-1-680x398.png 680w\" sizes=\"auto, (max-width: 719px) 100vw, 719px\"><\/p>\n<\/div><\/div>\n<p>Look for pages where you have a relevant and useful video on a similar topic, then embed that video on the page when and where it makes&nbsp;sense.<\/p>\n<p>For example, <a href=\"https:\/\/ahrefs.com\/blog\/youtube-tags\/\">our guide to YouTube tags<\/a>&nbsp;is one of our top posts with around 2,400 search visits per month. But unfortunately, it doesn\u2019t appear in Google\u2019s \u201cvideos\u201d tab because we don\u2019t yet have a video about YouTube tags to embed in the&nbsp;post.<\/p>\n<p>However, we do have a related, helpful video about YouTube SEO, so we decided to embed that at the end of the post instead.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"789\" class=\"wp-image-32331\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/youtube-tags-embed-1.jpg\" alt=\"youtube tags embed 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/youtube-tags-embed-1.jpg 944w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/youtube-tags-embed-1-508x425.jpg 508w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/youtube-tags-embed-1-768x642.jpg 768w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\"><\/p>\n<p>Shortly after doing this, our page appeared in the videos tab for the query, \u201cYouTube tags\u201d:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"774\" height=\"849\" class=\"wp-image-32362\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/youtube-tags-video-tab-1.png\" alt=\"youtube tags video tab 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/youtube-tags-video-tab-1.png 774w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/youtube-tags-video-tab-1-387x425.png 387w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/youtube-tags-video-tab-1-768x842.png 768w\" sizes=\"auto, (max-width: 774px) 100vw, 774px\"><\/p>\n<p>This has already sent a few clicks our way in just a few&nbsp;days.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"815\" height=\"510\" class=\"wp-image-32339\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/youtube-tags-video-traffic-1.png\" alt=\"youtube tags video traffic 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/youtube-tags-video-traffic-1.png 815w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/youtube-tags-video-traffic-1-680x425.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/youtube-tags-video-traffic-1-768x481.png 768w\" sizes=\"auto, (max-width: 815px) 100vw, 815px\"><\/p>\n<h3>2. Add schema markup for embedded videos<\/h3>\n<p>Google sometimes shows <em>video rich results<\/em>&nbsp;for web pages with embedded videos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1125\" height=\"1533\" class=\"wp-image-32338\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/video-results-self-hosted-1.jpg\" alt=\"video results self hosted 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/video-results-self-hosted-1.jpg 1125w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/video-results-self-hosted-1-312x425.jpg 312w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/video-results-self-hosted-1-768x1047.jpg 768w\" sizes=\"auto, (max-width: 1125px) 100vw, 1125px\"><\/p>\n<p>However, Google says that pages aren\u2019t eligible for this type of result unless the embedded video is marked up using the correct <a href=\"https:\/\/schema.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">schema<\/a>&nbsp;code:<\/p>\n<blockquote><p>You must include the required VideoObject properties for your content to be eligible for display as a video rich result.<\/p><\/blockquote>\n<p>From our observations, this isn\u2019t strictly true.<\/p>\n<p>If your embedded video is hosted on YouTube, Google often shows a video rich result even in the absence of VideoObject schema markup.<\/p>\n<p>For instance, here\u2019s a video rich result for a Medium post with an embedded YouTube video:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"596\" height=\"134\" class=\"wp-image-32352\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/video-rich-result-1.png\" alt=\"video rich result 1\"><\/p>\n<p>If we check that URL with <a href=\"https:\/\/search.google.com\/structured-data\/testing-tool\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u2019s Structured Data Testing tool<\/a>, we see that there\u2019s no VideoObject markup on the&nbsp;page.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"967\" height=\"413\" class=\"wp-image-32323\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/no-videoobject-1.png\" alt=\"no videoobject 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/no-videoobject-1.png 967w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/no-videoobject-1-680x290.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/no-videoobject-1-768x328.png 768w\" sizes=\"auto, (max-width: 967px) 100vw, 967px\"><\/p>\n<p>That said, Google still <a href=\"https:\/\/www.youtube.com\/watch?v=ePG5YYHU5Jo\" target=\"_blank\" rel=\"noopener noreferrer\">recommends<\/a>&nbsp;adding video markup for embedded videos, even if they\u2019re hosted on YouTube.<br>\n<\/p><div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div>&nbsp;If you\u2019re hosting videos on your own site, Google <em>needs<\/em>&nbsp;to see VideoObject markup before it considers them for video rich results.&nbsp;<\/div>\n<p>If you use WordPress, adding this markup is straightforward with a <a href=\"https:\/\/ahrefs.com\/blog\/best-seo-plugins-for-wordpress\/\">free plugin<\/a>&nbsp;like <a href=\"https:\/\/wordpress.org\/plugins\/schema-and-structured-data-for-wp\/\" target=\"_blank\" rel=\"noopener noreferrer\">Schema &amp; Structured Data for WP &amp; AMP<\/a>. Once installed, hit <em>Structured Data &gt; Schema types<\/em>&nbsp;on the&nbsp;menu.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"336\" height=\"130\" class=\"wp-image-32329\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/plugin-menu-1.png\" alt=\"plugin menu 1\"><\/p>\n<p>Next, click the \u201cAdd Schema type\u201d button.<strong>&nbsp;<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"153\" class=\"wp-image-32360\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/add-schema-type-button-1.png\" alt=\"add schema type button 1\"><\/p>\n<p>Select \u201cVideoObject\u201d from the dropdown, then hit \u201cNext\u201d again.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"674\" height=\"401\" class=\"wp-image-32355\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/videoobject-schema-select-1.png\" alt=\"videoobject schema select 1\"><\/p>\n<p>Click the \u201cPost type\u201d dropdown and change it to \u201cShow globally.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"452\" height=\"110\" class=\"wp-image-32359\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/show-globally-1.png\" alt=\"show globally 1\"><\/p>\n<p>Hit \u201cnext\u201d one final time, and you\u2019re done.<\/p>\n<p>Now, whenever you\u2019re editing a post or page, there should be an option to \u201cModify current schema\u201d at the bottom of the editor.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"198\" height=\"141\" class=\"wp-image-32340\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/modify-current-schema-1.png\" alt=\"modify current schema 1\"><\/p>\n<p>Click this, and you\u2019ll see options to toggle VideoObject markup on or off, and to add attributes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"774\" height=\"578\" class=\"wp-image-32343\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/schema-data-wordpress-1.png\" alt=\"schema data wordpress 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/schema-data-wordpress-1.png 774w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/schema-data-wordpress-1-569x425.png 569w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/schema-data-wordpress-1-768x574.png 768w\" sizes=\"auto, (max-width: 774px) 100vw, 774px\"><\/p>\n<p>The attributes that Google says you must fill in&nbsp;are:<\/p>\n<ul>\n<li>Name;<\/li>\n<li>Description;<\/li>\n<li>Upload Date;<\/li>\n<li>Thumbnail Url<\/li>\n<\/ul>\n<p>All other fields can be left blank, although we recommend filling in useful attributes like <em>duration<\/em>.<\/p>\n<p>If you\u2019re not using WordPress, watch this video and read the <a href=\"https:\/\/schema.org\/VideoObject\" target=\"_blank\" rel=\"noopener noreferrer\">schema.org VideoObject documentation<\/a>&nbsp;to learn how to add this manually.<\/p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-knly51xxcd0\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-knly51xxcd0\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/kNLY51xxCD0?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/kNLY51xxCD0?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe><\/p><\/div>\n<\/div>\n<\/div>\n<p>To verify that the markup was added correctly, use <a href=\"https:\/\/search.google.com\/structured-data\/testing-tool\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u2019s Structured Data Testing tool<\/a>.<\/p>\n<h3>3. Add transcriptions to \u201cthin\u201d pages with embeds<\/h3>\n<p>If you\u2019re planning to embed a video on a web page with little or no text, consider publishing it alongside a written transcript.<\/p>\n<p>This is what Moz does with their Whiteboard Friday videos, and some of them get lots of traffic from Google.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"193\" class=\"wp-image-32346\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/moz-whiteboard-friday-video-traffic-1.png\" alt=\"moz whiteboard friday video traffic 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/moz-whiteboard-friday-video-traffic-1.png 930w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/moz-whiteboard-friday-video-traffic-1-680x141.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/12\/moz-whiteboard-friday-video-traffic-1-768x159.png 768w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\"><\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div>&nbsp;Moz\u2019s videos aren\u2019t hosted on YouTube, but the point still stands.&nbsp;<\/div>\n<p>From a UX standpoint, this is a positive move because some visitors prefer reading over watching a video\u2014and Google wants to rank content that appeals to as many searchers as possible.<\/p>\n<p>Just don\u2019t paste and publish the transcript verbatim. Edit and format the copy as a blog post. Add subheadings and images to make the published transcript a good alternative for those who prefer text over&nbsp;video.<\/p>\n<h2>Final thoughts<\/h2>\n<p>Video SEO is a dynamic topic because Google is continually changing the way they display videos in the search results. That said, the two overarching \u201cbest practices\u201d remain static:<\/p>\n<ol>\n<li>Create enticing and engaging videos for&nbsp;users;<\/li>\n<li>Do everything in your power to help Google better understand that content, to increase the chances of them showing your videos in web search results.<\/li>\n<\/ol>\n<p>Did I miss anything important? Leave a comment or ping me <a href=\"https:\/\/twitter.com\/joshuachardwick?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has sent over 160,000 views to our YouTube videos in the last ~12 months. That\u2019s more views than the countless video embeds on our blog have sent us, which currently gets over 250,000 organic visits per&nbsp;month. In this post,<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":32348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[387],"tags":[],"coauthors":[336],"class_list":["post-32316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Video SEO: How to Rank YouTube Videos on Google<\/title>\n<meta name=\"description\" content=\"Learn how to get more YouTube video views from Google with our simple 5-step process.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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