{"id":31458,"date":"2019-11-07T12:58:03","date_gmt":"2019-11-07T20:58:03","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=31458"},"modified":"2023-01-31T11:31:17","modified_gmt":"2023-01-31T16:31:17","slug":"quora-marketing","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/quora-marketing\/","title":{"rendered":"Quora Marketing: ~1 Million Views Generated. Here\u2019s How to Replicate Our Success"},"content":{"rendered":"<div class=\"intro-txt\">Are you trying to market on Quora but not getting the views and traffic you want? You\u2019re in the right&nbsp;place.&nbsp;<\/div>\n<p>Since July 2018, I\u2019ve been <a href=\"https:\/\/www.quora.com\/profile\/Si-Quan-Ong-2\" target=\"_blank\" rel=\"noopener noreferrer\">active on Quora<\/a>, answering at least five questions a week on topics related to <a href=\"https:\/\/ahrefs.com\/\">Ahrefs<\/a>, SEO, and digital marketing. In that time, I\u2019ve accumulated hundreds of thousands of&nbsp;views.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"264\" class=\"wp-image-31450\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/si-quan-quora.png\" alt=\"si quan quora\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/si-quan-quora.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/si-quan-quora-768x225.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/si-quan-quora-680x199.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Before I began my journey on Quora, I turned to Google for help. Unfortunately, most of the guides were terrible. They were written by writers who had little-to-no experience on the platform and had to rehash advice from elsewhere.<\/p>\n<p>I then decided to study popular writers on Quora. What I noticed was that most of them were answering questions under the same few topics: life advice, personal development, and entrepreneurship.<\/p>\n<p>With those topics, even a simple list can get tens of thousands of&nbsp;views.<br>\n<img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"1220\" class=\"wp-image-31411\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Untitled_presentation_-_Google_Slides.jpg\" alt=\"Untitled presentation Google Slides\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Untitled_presentation_-_Google_Slides.jpg 968w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Untitled_presentation_-_Google_Slides-768x968.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Untitled_presentation_-_Google_Slides-337x425.jpg 337w\" sizes=\"auto, (max-width: 968px) 100vw, 968px\"><\/p>\n<p>On the other hand, answers in my niche didn\u2019t get as&nbsp;many.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"392\" height=\"238\" class=\"wp-image-31423\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/quora-answer-content-marketing.png\" alt=\"quora answer content marketing\"><\/p>\n<p>Nevertheless, I decided to start writing answers and figure things out along the&nbsp;way.<\/p>\n<p>In this post, I will share everything I\u2019ve learned so far with you. I\u2019ve also invited my friend Jason Thibault, Founder of <a href=\"https:\/\/massivekontent.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">MassiveKontent<\/a>, to share some tips. Jason started posting on Quora in November 2018 and has since experimented a lot with the platform.<\/p>\n<p>But before we begin, let\u2019s talk about the reasons behind why we\u2019re on&nbsp;Quora.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n<h2>Why Quora?<\/h2>\n<\/div><\/div>\n<p>Facebook, Instagram, Twitter, LinkedIn, Reddit, Snapchat, Quora, and now TikTok. Let\u2019s be honest: one of the biggest challenges facing businesses is figuring out which social channel to <em>actually <\/em>prioritize.<\/p>\n<p>Rather than convince you to be on Quora (it\u2019s not right for everyone), I\u2019d like to share the reasons behind our decision. If you resonate with any of them, you might want to consider the platform seriously.<\/p>\n<h3 id=\"h.uc4v4p480qny\">1. Support existing and potential customers<\/h3>\n<p>As the Ahrefs brand grows and our reach broadens, more people start to recognize our name but don\u2019t know exactly what we do. Or they might be in the \u201cconsideration\u201d phase of the <a href=\"https:\/\/ahrefs.com\/blog\/buyers-journey\/\">buyer\u2019s journey<\/a>&nbsp;and are trying to compare different solutions on the market.<\/p>\n<p>Typically, these people turn to third-party platforms or forums like Quora to ask questions.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/ahrefs-questions-quora.jpg\" alt=\"ahrefs questions quora\"><\/p>\n<p>If we\u2019re not there, Quorans might answer Ahrefs-related questions inaccurately.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1242\" height=\"786\" class=\"wp-image-31412\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Is_the_SEO_tool_Ahrefs_free__-_Quora.png\" alt=\"Is the SEO tool Ahrefs free Quora\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Is_the_SEO_tool_Ahrefs_free__-_Quora.png 1242w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Is_the_SEO_tool_Ahrefs_free__-_Quora-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Is_the_SEO_tool_Ahrefs_free__-_Quora-768x486.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Is_the_SEO_tool_Ahrefs_free__-_Quora-672x425.png 672w\" sizes=\"auto, (max-width: 1242px) 100vw, 1242px\"><\/p>\n<p>It is essential for us to participate so we can answer these questions honestly and factually.<\/p>\n<h3 id=\"h.7xv26jwj4y4o\">2. Tap into a vast, new audience<\/h3>\n<p>Fun fact: Quora has an <a href=\"https:\/\/marketingland.com\/quora-introduces-broad-targeting-says-audience-hits-300-million-monthly-users-248261\" target=\"_blank\" rel=\"noopener noreferrer\">audience of 300 million monthly unique users<\/a>.<\/p>\n<p>This puts Quora up there with other social networks like Twitter (335 million monthly active users), Reddit (330 million monthly active users), and Pinterest (250 million monthly active users.)<\/p>\n<p>Your answers can reach a new audience who may not yet know about your&nbsp;brand.<\/p>\n<h3 id=\"h.r5giprdm3kun\">3. Drive referral traffic from popular answers<\/h3>\n<p>Quora ranks for ~65 million keywords and gets an estimated ~90 million search visits a&nbsp;month.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"937\" height=\"169\" class=\"wp-image-31439\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Screenshot_2019-11-07_at_14_19_41.png\" alt=\"Screenshot 2019 11 07 at 14 19 41\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Screenshot_2019-11-07_at_14_19_41.png 937w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Screenshot_2019-11-07_at_14_19_41-768x139.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Screenshot_2019-11-07_at_14_19_41-680x123.png 680w\" sizes=\"auto, (max-width: 937px) 100vw, 937px\"><\/p>\n<p>If you can find the questions that rank well on Google and answer them, you can drive referral traffic to your website (more on this&nbsp;later!)<\/p>\n<h3 id=\"h.ljh5bxedx2va\">4. Build your personal brand<\/h3>\n<p>Jimmy Daly, Director of Marketing at Animalz, <a href=\"https:\/\/www.animalz.co\/blog\/2019-content-trends\/\" target=\"_blank\" rel=\"noopener noreferrer\">wrote that personal brands<\/a>&nbsp;are one of the most important <a href=\"https:\/\/ahrefs.com\/blog\/how-to-promote-your-blog\/\">content promotion channels<\/a>.<\/p>\n<p>Influential team members have the potential and power to amplify the reach of your content. This is true for us at Ahrefs. When <a href=\"https:\/\/ahrefs.com\/tim\">Tim<\/a>, our CMO shares our articles on Twitter:<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">\ud83d\udc4aSEO vs. PPC \ud83d\udc4a<a href=\"https:\/\/t.co\/jQg3CGFIzG\">https:\/\/t.co\/jQg3CGFIzG<\/a><\/p>\n<p>^^ A very good overview of the ancient dilemma by our very own <a href=\"https:\/\/twitter.com\/siquanong?ref_src=twsrc%5Etfw\">@siquanong<\/a><\/p>\n<p>Please let us know if we forgot to cover some important argument.\u2014 Tim Soulo (@timsoulo) <a href=\"https:\/\/twitter.com\/timsoulo\/status\/1167292940357492737?ref_src=twsrc%5Etfw\">August 30,&nbsp;2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>He typically gets more reach than <a href=\"https:\/\/twitter.com\/ahrefs\" target=\"_blank\" rel=\"noopener noreferrer\">our brand account<\/a>:<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">\u270d\ufe0fSEO vs. PPC: Which Should You Use? by <a href=\"https:\/\/twitter.com\/siquanong?ref_src=twsrc%5Etfw\">@siquanong<\/a><\/p>\n<p>Struggling to decide if you should invest in SEO or&nbsp;PPC?&nbsp;\ud83d\udcc8<\/p>\n<p>\ud83d\udd3d You\u2019re in the right place!<a href=\"https:\/\/t.co\/eSontQhbnM\">https:\/\/t.co\/eSontQhbnM<\/a>\u2014 Ahrefs (@ahrefs) <a href=\"https:\/\/twitter.com\/ahrefs\/status\/1169138025504415745?ref_src=twsrc%5Etfw\">September 4,&nbsp;2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>What does this mean as far as Quora is concerned?<\/p>\n<p>Being active on this platform means you have a chance to display thought leadership, demonstrate expertise, and build your personal brand. You can also direct your followers on Quora to your other social accounts, strengthening your presence across multiple platforms.<\/p>\n<p>This is invaluable for promoting future work.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n<h2>How to market yourself successfully on&nbsp;Quora<\/h2>\n<\/div><\/div>\n<p>Now that you\u2019ve seen how valuable participating on Quora can be, let\u2019s talk about how to do it well on this unique Q&amp;A platform.<\/p>\n<h3 id=\"h.bx1g6rd403r6\">1. Create a good&nbsp;bio<\/h3>\n<p>Do people <em>even<\/em>&nbsp;click through to your bio and check out what you\u2019re up&nbsp;to?<\/p>\n<p>To find out, I changed the link in my Quora bio from a direct link to a bit.ly link. This allowed me to track the number of clicks I was getting.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"617\" class=\"wp-image-31416\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/homepage-short-link.jpg\" alt=\"homepage short link\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/homepage-short-link.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/homepage-short-link-768x296.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/homepage-short-link-680x262.jpg 680w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>In around three months, I got 182 clicks.<\/p>\n<p>Not incredible, but not too shabby either. Looks like people <strong>do <\/strong>check out your bio if they like what you\u2019re doing.<\/p>\n<p>Here\u2019s how my bio&nbsp;reads:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-31466\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/sq-bio.png\" alt width=\"757\" height=\"1048\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/sq-bio.png 757w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/sq-bio-307x425.png 307w\" sizes=\"auto, (max-width: 757px) 100vw, 757px\"><\/p>\n<p>Let\u2019s break it&nbsp;down.<\/p>\n<ol>\n<li>I introduce myself and what I do. This helps establish my expertise and credibility.<\/li>\n<li>I add a call-to-action (CTA), which is a link to sign up for our trial (no longer available.)<\/li>\n<li>I show social proof to add even more credibility to the notion that I\u2019m a subject-matter expert.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1437\" height=\"1600\" class=\"wp-image-31421\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Si_Quan_Ong_-_Quora.jpg\" alt=\"Si Quan Ong Quora\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Si_Quan_Ong_-_Quora.jpg 1437w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Si_Quan_Ong_-_Quora-768x855.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Si_Quan_Ong_-_Quora-382x425.jpg 382w\" sizes=\"auto, (max-width: 1437px) 100vw, 1437px\"><\/p>\n<p>Lastly, I add a couple of links to my social accounts, encouraging my Quora followers to follow me elsewhere:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"392\" class=\"wp-image-31447\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Si_Quan_Ong_-_Quora-1.jpg\" alt=\"Si Quan Ong Quora 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Si_Quan_Ong_-_Quora-1.jpg 800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Si_Quan_Ong_-_Quora-1-768x376.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Si_Quan_Ong_-_Quora-1-680x333.jpg 680w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/p>\n<p>There\u2019s no one right way to write a good bio. Feel free to experiment and figure out what works for you. I\u2019ll also encourage you to take a look at what the top writers are doing in your niche and across Quora.<\/p>\n<h3 id=\"h.7q1yd9q739di\">2. Identifying good questions<\/h3>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Pareto_principle\" target=\"_blank\" rel=\"noopener noreferrer\">Pareto\u2019s Principle<\/a>&nbsp;suggests that only ~20% of the questions you could answer on Quora will actually send you traffic.<\/p>\n<p>So, how do you find these questions?<\/p>\n<p>Here are a few&nbsp;ideas:<\/p>\n<h4 id=\"h.6rx0frankdgq\">A. Find questions that get organic search traffic<\/h4>\n<p>Enter <em>quora.com<\/em>&nbsp;into <a href=\"https:\/\/ahrefs.com\/site-explorer\">Ahrefs\u2019 Site Explorer<\/a>, and go to the \u201cTop pages\u201d report. This shows the pages on Quora that receive the most organic search traffic.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"742\" class=\"wp-image-31432\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/quora-top-pages.jpg\" alt=\"quora top pages\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/quora-top-pages.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/quora-top-pages-768x356.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/quora-top-pages-680x315.jpg 680w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>To narrow down the list, enter a relevant word or phrase in the \u201cInclude\u201d box. Click on the caret beside each page URL to see the total estimated monthly organic traffic to the&nbsp;page.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"789\" class=\"wp-image-31434\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/top-pages-quora-ecommerce.png\" alt=\"top pages quora ecommerce\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/top-pages-quora-ecommerce.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/top-pages-quora-ecommerce-768x379.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/top-pages-quora-ecommerce-680x335.png 680w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Look through the list and answer those that are relevant to your business.<\/p>\n<h4 id=\"h.wyma7vzcnysw\">B. Quora Ads \u2018Hack\u2019<\/h4>\n<p>It\u2019s easy to tell how many views a question has received so&nbsp;far:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"416\" height=\"360\" class=\"wp-image-31414\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Change_Log_-_What_are_key_strategies_to_acquire_first_100K_users_with_zero_marketing_budget__-_Quora.jpg\" alt=\"Change Log What are key strategies to acquire first 100K users with zero marketing budget Quora\"><\/p>\n<p>Unfortunately, that knowledge is only half useful. It is sometimes the case that the question was popular a long time ago (e.g., in 2013), received tons of views, and lost traction after.<\/p>\n<p>A more useful metric would be the number of views the question is <strong>still <\/strong>receiving today.<\/p>\n<p>The issue, though, is that Quora doesn\u2019t show it explicitly.<\/p>\n<p>There is a way around this. In order to help advertisers figure out what they should advertise on, Quora shows them the number of weekly views for relevant questions.<\/p>\n<p>We can use this to our advantage. Go to your <a href=\"https:\/\/www.quora.com\/ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">Quora Ads manager<\/a>. Click \u201cCreate Campaign.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"253\" class=\"wp-image-31417\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Quora_Ads_Manager_-_Quora.jpg\" alt=\"Quora Ads Manager Quora\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Quora_Ads_Manager_-_Quora.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Quora_Ads_Manager_-_Quora-768x121.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Quora_Ads_Manager_-_Quora-680x108.jpg 680w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div>&nbsp;You\u2019ll have to set up your Quora ads account if you don\u2019t have it yet. Don\u2019t worry; we won\u2019t be spending any&nbsp;money.&nbsp;<\/div>\n<p>You\u2019ll be asked to fill in the details for your campaign. Since we\u2019re only interested in what comes next, feel free to insert random information here.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1121\" class=\"wp-image-31426\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Create_a_Campaign_-_Quora.jpg\" alt=\"Create a Campaign Quora\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Create_a_Campaign_-_Quora.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Create_a_Campaign_-_Quora-768x538.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Create_a_Campaign_-_Quora-607x425.jpg 607w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Click \u201cContinue\u201d to progress to the next page. This is where the fun starts.<\/p>\n<p>Under \u201cPrimary Targeting\u201d, choose \u201cContextual Targeting\u201d, then \u201cQuestions\u201d. Then, click \u201cBulk&nbsp;Add\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1115\" class=\"wp-image-31457\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Create_an_Ad_Set_-_Quora-3.jpg\" alt=\"Create an Ad Set Quora 3\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Create_an_Ad_Set_-_Quora-3.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Create_an_Ad_Set_-_Quora-3-768x535.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Create_an_Ad_Set_-_Quora-3-610x425.jpg 610w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Type in any relevant keyword and Quora will suggest questions to answer and show the number of weekly views.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1302\" height=\"902\" class=\"wp-image-31445\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Create_an_Ad_Set_-_Quora-1.jpg\" alt=\"Create an Ad Set Quora 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Create_an_Ad_Set_-_Quora-1.jpg 1302w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Create_an_Ad_Set_-_Quora-1-768x532.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Create_an_Ad_Set_-_Quora-1-613x425.jpg 613w\" sizes=\"auto, (max-width: 1302px) 100vw, 1302px\"><\/p>\n<h4 id=\"h.lwc8zel47txd\">C. Most Viewed Writers \u2018Hack\u2019<\/h4>\n<p>I\u2019ve not seen anyone mention this \u201chack\u201d before, so I figured that I\u2019m the first person to come up with it. #humblebrag<\/p>\n<p>Here\u2019s how it&nbsp;goes.<\/p>\n<p>Look for a relevant topic (e.g., \u201cSearch Engine Optimization\u201d) on Quora. Click on \u201cMost Viewed Writers.\u201d<\/p>\n<p>What do you see? Probably that some writers get a disproportionate number of views, despite only answering a few questions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1150\" height=\"1010\" class=\"wp-image-31418\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Most_Viewed_Writers_in_Search_Engine_Optimization__SEO__-_Quora.png\" alt=\"Most Viewed Writers in Search Engine Optimization SEO Quora\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Most_Viewed_Writers_in_Search_Engine_Optimization__SEO__-_Quora.png 1150w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Most_Viewed_Writers_in_Search_Engine_Optimization__SEO__-_Quora-768x675.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Most_Viewed_Writers_in_Search_Engine_Optimization__SEO__-_Quora-484x425.png 484w\" sizes=\"auto, (max-width: 1150px) 100vw, 1150px\"><\/p>\n<p>Because Quora tells you what these questions are, you can answer them and try to replicate their success.<\/p>\n<p>For example, I\u2019ll check out Sarah Clow, since she managed to accumulate ~28,000 views from only 11 answers.<\/p>\n<p>Eyeballing them reveals this question as being the one sending her the bulk of her&nbsp;views:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1180\" height=\"568\" class=\"wp-image-31425\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Sarah_Clow_s_Answers_on_Search_Engine_Optimization__SEO__-_Quora.png\" alt=\"Sarah Clow s Answers on Search Engine Optimization SEO Quora\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Sarah_Clow_s_Answers_on_Search_Engine_Optimization__SEO__-_Quora.png 1180w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Sarah_Clow_s_Answers_on_Search_Engine_Optimization__SEO__-_Quora-768x370.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Sarah_Clow_s_Answers_on_Search_Engine_Optimization__SEO__-_Quora-680x327.png 680w\" sizes=\"auto, (max-width: 1180px) 100vw, 1180px\"><\/p>\n<p>This question is probably gaining traction and the attention of Quora writers. Since the answer leaves a lot to be desired, you can easily write a better one and try to replicate her results.<\/p>\n<h4 id=\"h.vfeukhmk1xhr\">D. Follow the Quora algorithm<\/h4>\n<p>As you\u2019re answering, Quora will begin recommending new questions and topics for you to answer. Typically, these appear in your \u201cAnswer\u201d tab:<br>\n<img loading=\"lazy\" decoding=\"async\" width=\"1026\" height=\"1600\" class=\"wp-image-31431\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Write_Answers_-_Quora.jpg\" alt=\"Write Answers Quora\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Write_Answers_-_Quora.jpg 1026w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Write_Answers_-_Quora-768x1198.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Write_Answers_-_Quora-273x425.jpg 273w\" sizes=\"auto, (max-width: 1026px) 100vw, 1026px\"><\/p>\n<p>You can also check the questions that appear at the top of topic&nbsp;feeds:<br>\n<img loading=\"lazy\" decoding=\"async\" width=\"1236\" height=\"1518\" class=\"wp-image-31435\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/topic-feed-seo.jpg\" alt=\"topic feed seo\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/topic-feed-seo.jpg 1236w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/topic-feed-seo-768x943.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/topic-feed-seo-346x425.jpg 346w\" sizes=\"auto, (max-width: 1236px) 100vw, 1236px\"><\/p>\n<p>These questions are likely popular in the Quora ecosystem, and your answers may receive thousands of&nbsp;views.<\/p>\n<h3 id=\"h.smph2dah68bf\">3. Prioritizing questions<\/h3>\n<p>Some questions might drive plenty of organic traffic but are super competitive (lots of answers).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"702\" height=\"118\" class=\"wp-image-31443\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/lots-of-answers-quora-question.jpg\" alt=\"lots of answers quora question\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/lots-of-answers-quora-question.jpg 702w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/lots-of-answers-quora-question-680x114.jpg 680w\" sizes=\"auto, (max-width: 702px) 100vw, 702px\"><\/p>\n<p>Even if the traffic potential is high, it might be impossible for you to stand out. As such, you\u2019ll need to prioritize.<\/p>\n<p>How?<\/p>\n<p>Here are some&nbsp;ideas:<\/p>\n<h4 id=\"h.jf6c4uja9ll0\">A. Look for questions you know the answer to<\/h4>\n<p>Writing on Quora is a time sink, so it pays to focus your time and energy on questions that you already know the answer to. This reduces the time spent writing.<\/p>\n<p>If you want to take this idea even further, look for similar questions to blog posts you\u2019ve already written. That way, you can repurpose the content and write useful, in-depth answers super&nbsp;quick.<\/p>\n<p>For example, I repurposed <a href=\"\/blog\/how-long-does-it-take-to-rank-in-google-and-how-old-are-top-ranking-pages\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/how-long-does-it-take-to-rank\/\">our article on how long it takes to rank on Google<\/a>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1188\" height=\"1306\" class=\"wp-image-31440\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Si_Quan_Ong_s_answer_to_How_long_will_it_take_a_new_website_to_rank_in_Google___-_Quora.png\" alt=\"Si Quan Ong s answer to How long will it take a new website to rank in Google Quora\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Si_Quan_Ong_s_answer_to_How_long_will_it_take_a_new_website_to_rank_in_Google___-_Quora.png 1188w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Si_Quan_Ong_s_answer_to_How_long_will_it_take_a_new_website_to_rank_in_Google___-_Quora-768x844.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Si_Quan_Ong_s_answer_to_How_long_will_it_take_a_new_website_to_rank_in_Google___-_Quora-387x425.png 387w\" sizes=\"auto, (max-width: 1188px) 100vw, 1188px\"><\/p>\n<h4 id=\"h.mg4pvr5cm9vy\">B. Select questions based on&nbsp;data<\/h4>\n<p>After using any of the above methods to find potential questions, you should have a set of URLs. Paste these URLs into <a href=\"https:\/\/ahrefs.com\/batch-analysis\">Ahrefs\u2019 Batch Analysis<\/a>&nbsp;to grab the important <a href=\"\/blog\/ahrefs-seo-metrics\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-metrics\/\">SEO metrics<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1444\" height=\"538\" class=\"wp-image-31436\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Batch_Analysis_-_Ahrefs.jpg\" alt=\"Batch Analysis Ahrefs\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Batch_Analysis_-_Ahrefs.jpg 1444w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Batch_Analysis_-_Ahrefs-768x286.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Batch_Analysis_-_Ahrefs-680x253.jpg 680w\" sizes=\"auto, (max-width: 1444px) 100vw, 1444px\"><\/p>\n<p>Then, put these Quora URLs into <a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"noopener noreferrer\">Screaming Frog<\/a>&nbsp;and use custom extraction to grab relevant data such as the number of people who have answered the questions, links to competitors, etc.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"200\" class=\"wp-image-31419\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/screaming-frog-custom-extraction.png\" alt=\"screaming frog custom extraction\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/screaming-frog-custom-extraction.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/screaming-frog-custom-extraction-768x96.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/screaming-frog-custom-extraction-680x85.png 680w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Here\u2019s the Regex code: <code>&lt;div class=\u201danswer_count\u201d&gt;(\/d+)<\/code><\/p>\n<p>And the XPath code: <code>\/\/a[contains(@href,'example1.com') or contains(@href,'example2.com')]\/@href<\/code><\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div>&nbsp;Remember to turn on JavaScript rendering so Screaming Frog can scrape Quora.&nbsp;<\/div>\n<p>From here, you\u2019ll be able to prioritize the right questions to answer based on the data you\u2019ve acquired.<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Pro Tip<\/div><div class=\"recommendation-content\">\n<p>Screaming Frog will also generate a report on broken external links for these Quora answers.<\/p>\n<p>Tackle them by making a Suggested Edit. Ask the author to consider replacing the broken links with one to your content.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1256\" height=\"1174\" class=\"wp-image-31437\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/What_are_the_best_ways_to_get_traffic__-_Quora.jpg\" alt=\"What are the best ways to get traffic Quora\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/What_are_the_best_ways_to_get_traffic__-_Quora.jpg 1256w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/What_are_the_best_ways_to_get_traffic__-_Quora-768x718.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/What_are_the_best_ways_to_get_traffic__-_Quora-455x425.jpg 455w\" sizes=\"auto, (max-width: 1256px) 100vw, 1256px\"><\/p>\n<\/div><\/div>\n<h3 id=\"h.jsq7pfj68glv\">4. Answering questions<\/h3>\n<p>To do well on Quora, you also need good answers that provide value.<\/p>\n<p>There is no \u201cmagical\u201d way to teach you how to write a good answer. There is no \u201chack\u201d that says \u201cwrite XYZ sentence\u201d or \u201cwrite in ABC format\u201d to gain traction.<\/p>\n<p><strong>Writing a valuable Quora answer comes down to great <a href=\"https:\/\/ahrefs.com\/blog\/seo-copywriting\/\">copywriting<\/a> skills.<\/strong>&nbsp;That takes practice.<\/p>\n<p>Fortunately, copywriting formulas exist. They can serve as a training and structural guide to help you write a good answer.<\/p>\n<p>Often, I use the AIDA formula.<\/p>\n<ul>\n<li><strong>A<\/strong>ttention: Capture their attention with something catchy or relevant.<\/li>\n<li><strong>I<\/strong>nterest: Tell them interesting facts, uses, examples, or stories.<\/li>\n<li><strong>D<\/strong>esire: Make them desire the product\/service\/etc.<\/li>\n<li><strong>A<\/strong>ction: Get them to take action.<\/li>\n<\/ul>\n<p>For example:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1230\" height=\"818\" class=\"wp-image-31454\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/pasted-image-0-10.png\" alt=\"pasted image 0 10\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/pasted-image-0-10.png 1230w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/pasted-image-0-10-768x511.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/pasted-image-0-10-639x425.png 639w\" sizes=\"auto, (max-width: 1230px) 100vw, 1230px\"><\/p>\n<p><a href=\"https:\/\/kopywritingkourse.com\/aida-formula\/\" target=\"_blank\" rel=\"noopener noreferrer\">This guide explains<\/a>&nbsp;more about the AIDA formula. If you\u2019re interested in other copywriting formulas, here\u2019s an <a href=\"https:\/\/copyhackers.com\/2015\/10\/copywriting-formula\/\" target=\"_blank\" rel=\"noopener noreferrer\">exceptional list<\/a>.<\/p>\n<p>If you\u2019d like to pick up copywriting, here are some books I\u2019ve learned and benefitted from:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.amazon.com\/Adweek-Copywriting-Handbook-Advertising-Copywriters\/dp\/0470051248\" target=\"_blank\" rel=\"noopener noreferrer\">Adweek Copywriting Handbook<\/a><\/li>\n<li><a href=\"https:\/\/www.amazon.com\/Ultimate-Sales-Letter-Attract-Customers\/dp\/1440511411\" target=\"_blank\" rel=\"noopener noreferrer\">Ultimate Sales Letter<\/a><\/li>\n<li><a href=\"http:\/\/www.thegaryhalbertletter.com\/Boron\/BoronLetterCh1.htm\" target=\"_blank\" rel=\"noopener noreferrer\">The Boron Letters (free)<\/a><\/li>\n<li><a href=\"https:\/\/www.amazon.com\/Ogilvy-Advertising-David\/dp\/039472903X\" target=\"_blank\" rel=\"noopener noreferrer\">Ogilvy on Advertising<\/a><\/li>\n<\/ul>\n<p>A few other tips for answering questions well:<\/p>\n<h4>1. Capture attention with a strong intro sentence and&nbsp;image<\/h4>\n<p>Legendary copywriter Joseph Sugarman has an axiom that follows:<\/p>\n<blockquote class=\"small\"><div class=\"quote-content\"> The sole purpose of the first sentence in an advertisement is to get you to read the second sentence of the&nbsp;copy.&nbsp;<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Joseph Sugarman\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/joseph-sugarman.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Joseph Sugarman,<\/span> <span class=\"quote-author-job\">Copywriter<\/span><\/div><\/div><\/blockquote>\n<p>By default, Quora shows a preview of the first 200 characters of your answer, together with an&nbsp;image.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1236\" height=\"1184\" class=\"wp-image-31415\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Home_-_Quora.jpg\" alt=\"Home Quora\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Home_-_Quora.jpg 1236w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Home_-_Quora-768x736.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Home_-_Quora-444x425.jpg 444w\" sizes=\"auto, (max-width: 1236px) 100vw, 1236px\"><\/p>\n<p>If you want people to click \u201cMore,\u201d you\u2019ll have to make both the image and the first sentence count.<\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div>&nbsp;If you publish a YouTube video in your answer, it automatically overrides your image as the default thumbnail.&nbsp;<\/div>\n<h4 id=\"h.ad5mugb1me2\">2. Check the other answers to figure out what people want<\/h4>\n<p>Take a look at this question:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1240\" height=\"250\" class=\"wp-image-31413\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/What_are_some_examples_of_great_marketing__-_Quora.jpg\" alt=\"What are some examples of great marketing Quora\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/What_are_some_examples_of_great_marketing__-_Quora.jpg 1240w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/What_are_some_examples_of_great_marketing__-_Quora-768x155.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/What_are_some_examples_of_great_marketing__-_Quora-680x137.jpg 680w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\"><\/p>\n<p>On the surface, you may assume Quorans are looking for a list of examples. Right?<\/p>\n<p>Wrong.<\/p>\n<p>They\u2019re looking for individual stories of great marketing:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/great-marketing-example.png\" alt><\/p>\n<p>Don\u2019t jump straight into writing an answer immediately. Always make sure you check existing answers first to find out what people are looking for.<\/p>\n<h4 id=\"h.v3qgnomfgheo\">3. Tell stories<\/h4>\n<p>In broad categories like life advice, Quorans enjoy personal stories as opposed to direct, actionable advice.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1174\" height=\"1320\" class=\"wp-image-31422\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/James_Altucher_-_Quora.jpg\" alt=\"James Altucher Quora\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/James_Altucher_-_Quora.jpg 1174w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/James_Altucher_-_Quora-768x864.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/James_Altucher_-_Quora-378x425.jpg 378w\" sizes=\"auto, (max-width: 1174px) 100vw, 1174px\"><\/p>\n<p>If you\u2019re playing in those pits, you\u2019ll have to learn how to tell a good story. I\u2019m the first to admit I\u2019m not a fantastic storyteller, but I\u2019ve used a few strategies to improve that&nbsp;skill:<\/p>\n<ul>\n<li><strong>Use dialogue.<\/strong>&nbsp;I learned this from <a href=\"https:\/\/joshfechter.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Josh Fechter<\/a>.&nbsp;Dialogue helps to immerse your readers in the&nbsp;story.<\/li>\n<li><strong>In media res.<\/strong>&nbsp;Ever read Fight Club? Then you\u2019ll be familiar with this. This is a storytelling technique that means \u201copen in the midst of the plot.\u201d By starting your story in the middle (the \u201cconflict\u201d), you keep your readers engaged, as they try to deduce what happened earlier, and predict what will happen next.<\/li>\n<\/ul>\n<h4 id=\"h.nuquw5a8gq1j\">4. Use controversy to your advantage<\/h4>\n<p>Look at this example:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1252\" height=\"1360\" class=\"wp-image-31442\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Akash_s_answer_to_Is_meditation_overrated__-_Quora.jpg\" alt=\"Akash s answer to Is meditation overrated Quora\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Akash_s_answer_to_Is_meditation_overrated__-_Quora.jpg 1252w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Akash_s_answer_to_Is_meditation_overrated__-_Quora-768x834.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Akash_s_answer_to_Is_meditation_overrated__-_Quora-391x425.jpg 391w\" sizes=\"auto, (max-width: 1252px) 100vw, 1252px\"><\/p>\n<p>Akash\u2019s answer stands out because it\u2019s opposite to what people expect as an answer to this question. (Plus, Quorans love snark and sarcasm!)<\/p>\n<p>If you can provide an unexpected or unconventional answer, you will likely get plenty of upvotes and&nbsp;views.<\/p>\n<p>As always, don\u2019t abuse this. It\u2019s okay if you genuinely believe the opposite, but Quorans will disregard you if they realize you\u2019re only trying to game the system.<\/p>\n<h4 id=\"h.tc1t5lmqu3vl\">5. Interlink your answers<\/h4>\n<p>By linking your answers together, you can keep a reader going down the \u201cQuora rabbit hole.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-31474\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/quora.png\" alt width=\"900\" height=\"603\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/quora.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/quora-768x515.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/quora-634x425.png 634w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Your main answer (\u201chub\u201d) should be the one that receives the most views. This answer should also link out to a piece of content on your site (to drive referral traffic.)<\/p>\n<p>Answer 3-5 related questions and link them to your main answer. That way, you can send more readers back to the \u201chub,\u201d and they might follow the link back to your&nbsp;site.<\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div>&nbsp;Jason recommends doing this. To be transparent, I have not personally tried this. But it makes a lot of sense to me so I may give it a try in the future.&nbsp;<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n<h2 id=\"h.ttt0wkrrr06w\">Other Tips<\/h2>\n<\/div><\/div>\n<p>Here are some more tips I couldn\u2019t squeeze in the other categories.<\/p>\n<h3 id=\"h.c91buurbc34i\">A. Be consistent<\/h3>\n<p>This is cliche advice, but social media rewards consistency. Quora is no exception.<\/p>\n<p>The more questions you answer, the more likely it is you\u2019ll appear in people\u2019s feeds, and the more upvotes and views you\u2019ll get.<\/p>\n<p>When <a href=\"https:\/\/quora.simplecast.com\/episodes\/write-what-you-know-going-from-2-to-45\" target=\"_blank\" rel=\"noopener noreferrer\">Jason Lemkin first started<\/a>, he answered 2-3 questions a day, 5-7 days a week. 53 million views later, he\u2019s still&nbsp;going!<\/p>\n<p>My friend Dean Yeong, Head of Content at <a href=\"https:\/\/sumo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sumo<\/a>, answered 1-3 questions a day in the first six months to gain traction.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"942\" height=\"304\" class=\"wp-image-31448\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/LinkedIn.jpg\" alt=\"LinkedIn\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/LinkedIn.jpg 942w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/LinkedIn-768x248.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/LinkedIn-680x219.jpg 680w\" sizes=\"auto, (max-width: 942px) 100vw, 942px\"><\/p>\n<p>Likewise, I did my best to answer at least one question a&nbsp;day.<\/p>\n<p>It may be tough to write a daily answer in the beginning, but build a habit and keep going. That\u2019s how you stand&nbsp;out.<\/p>\n<h3 id=\"h.c615d3hjlw36\">B. Join \u201cSpaces\u201d<\/h3>\n<p>Spaces are Quora\u2019s answer to subreddits and Facebook Groups. You can search for relevant spaces <a href=\"https:\/\/www.quora.com\/spaces\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n<p><a href=\"https:\/\/twitter.com\/jdprater\" target=\"_blank\" rel=\"noopener noreferrer\">JD Prater<\/a>, Quora\u2019s Evangelist, shared one of my answers in his <a href=\"https:\/\/www.quora.com\/q\/digital-marketing-news-and-trends-1\" target=\"_blank\" rel=\"noopener noreferrer\">Digital Marketing News and Trends space<\/a>. As a result, I got hundreds of upvotes and thousands of&nbsp;views:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"486\" class=\"wp-image-31449\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/pasted-image-0-9.png\" alt=\"pasted image 0 9\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/pasted-image-0-9.png 1170w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/pasted-image-0-9-768x319.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/pasted-image-0-9-680x282.png 680w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\"><\/p>\n<p>At the time of writing, Spaces is still in beta, and you must be invited to create one. However, you can join and participate.<\/p>\n<p>To do well, treat it like any community. Upvote, comment, and share useful links and Quora answers. Eventually, you might be upgraded to Contributor, Moderator, or even an&nbsp;Admin:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"266\" class=\"wp-image-31430\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Digital_Marketing_News_and_Trends_-_Quora.jpg\" alt=\"Digital Marketing News and Trends Quora\"><\/p>\n<p>As you gain trust in the community, you can share your content (don\u2019t spam!).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1298\" height=\"990\" class=\"wp-image-31453\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Digital_Marketing_News_and_Trends_-_Quora-1.jpg\" alt=\"Digital Marketing News and Trends Quora 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Digital_Marketing_News_and_Trends_-_Quora-1.jpg 1298w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Digital_Marketing_News_and_Trends_-_Quora-1-768x586.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Digital_Marketing_News_and_Trends_-_Quora-1-557x425.jpg 557w\" sizes=\"auto, (max-width: 1298px) 100vw, 1298px\"><\/p>\n<h3 id=\"h.it5p8y2mkanp\">C. Add \u201cAnswer Wikis\u201d<\/h3>\n<p>You\u2019ll notice some questions have an Answer Wiki:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1276\" height=\"1452\" class=\"wp-image-31429\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Which_is_the_best_tool_to_find_a_competitor_s_keywords__-_Quora.jpg\" alt=\"Which is the best tool to find a competitor s keywords Quora\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Which_is_the_best_tool_to_find_a_competitor_s_keywords__-_Quora.jpg 1276w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Which_is_the_best_tool_to_find_a_competitor_s_keywords__-_Quora-768x874.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Which_is_the_best_tool_to_find_a_competitor_s_keywords__-_Quora-373x425.jpg 373w\" sizes=\"auto, (max-width: 1276px) 100vw, 1276px\"><\/p>\n<p>The purpose: aggregate the different answers into one impartial, factual, and comprehensive version. But since anyone can edit the Answer Wiki:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"490\" height=\"720\" class=\"wp-image-31424\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/answer-wiki.jpg\" alt=\"answer wiki\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/answer-wiki.jpg 490w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/answer-wiki-289x425.jpg 289w\" sizes=\"auto, (max-width: 490px) 100vw, 490px\"><\/p>\n<p>Or create one:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1252\" height=\"850\" class=\"wp-image-31410\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/What_SEO_tool_is_best_for_marketing__-_Quora.jpg\" alt=\"What SEO tool is best for marketing Quora\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/What_SEO_tool_is_best_for_marketing__-_Quora.jpg 1252w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/What_SEO_tool_is_best_for_marketing__-_Quora-768x521.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/What_SEO_tool_is_best_for_marketing__-_Quora-626x425.jpg 626w\" sizes=\"auto, (max-width: 1252px) 100vw, 1252px\"><\/p>\n<p>You can use this to your advantage by including links to your website or content.<\/p>\n<p>A caveat: don\u2019t just stuff the entire Answer Wiki with your links. The goal is to make it valuable. If your product or service is relevant to the question, then feel free to add it. If not, don\u2019t squeeze your mention in&nbsp;there.<\/p>\n<p>Plus, Answer Wikis need to be passed for moderation, so you likely won\u2019t get away with link stuffing.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n<h2 id=\"h.8zeve8hb1g3a\">Leveraging Quora&nbsp;Ads<\/h2>\n<\/div><\/div>\n<p>If your answers are doing well organically on Quora, you can consider <a href=\"https:\/\/ahrefs.com\/blog\/quora-ads\/\">using Quora Ads<\/a> to boost their performance.<\/p>\n<p>Here are some&nbsp;ideas.<\/p>\n<h3 id=\"h.tzxwfc4poeb\">1. Quora Promoted Answers<\/h3>\n<p>This <a href=\"https:\/\/www.quora.com\/Why-should-I-use-DuckDuckGo-instead-of-Google\/answer\/Gabriel-Weinberg\" target=\"_blank\" rel=\"noopener noreferrer\">answer from Gabriel Weinberg<\/a>, Founder of <a href=\"https:\/\/duckduckgo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">DuckDuckGo<\/a>&nbsp;has received ~180m&nbsp;views:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1166\" height=\"288\" class=\"wp-image-31452\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Gabriel_Weinberg_s_Answers_on_Search_Engines_-_Quora.jpg\" alt=\"Gabriel Weinberg s Answers on Search Engines Quora\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Gabriel_Weinberg_s_Answers_on_Search_Engines_-_Quora.jpg 1166w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Gabriel_Weinberg_s_Answers_on_Search_Engines_-_Quora-768x190.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Gabriel_Weinberg_s_Answers_on_Search_Engines_-_Quora-680x168.jpg 680w\" sizes=\"auto, (max-width: 1166px) 100vw, 1166px\"><\/p>\n<p>The reason? Quora Promoted Answers.<\/p>\n<p>Quora allows individuals or businesses to sponsor any of their answers to achieve better distribution.<\/p>\n<p>Curious to find out if I could achieve similar results, I decided to run an experiment.<\/p>\n<ol>\n<li>I looked through my Quora stats to find two questions still gaining views in the previous week;<\/li>\n<li>I replaced all the links in those answers with bit.ly links;<\/li>\n<li>I ran a $50-per-promoted-answer campaign (total budget: $100).<\/li>\n<\/ol>\n<p>Here are the results:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"248\" class=\"wp-image-31456\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Quora_Ads_Manager_-_Quora-1.jpg\" alt=\"Quora Ads Manager Quora 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Quora_Ads_Manager_-_Quora-1.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Quora_Ads_Manager_-_Quora-1-768x119.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Quora_Ads_Manager_-_Quora-1-680x105.jpg 680w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Looks pretty decent, right? Not&nbsp;quite.<\/p>\n<p><a href=\"https:\/\/quoraadsupport.zendesk.com\/hc\/en-us\/articles\/360020281151-Tracking-Promoted-Answers-Metrics\" target=\"_blank\" rel=\"noopener noreferrer\">According to Quora<\/a>, the \u201cClicks\u201d metric measures how often someone clicks \u201cMore\u201d for your answer:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1454\" height=\"768\" class=\"wp-image-31444\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Tracking_Promoted_Answers___Metrics___Quora.jpg\" alt=\"Tracking Promoted Answers Metrics Quora\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Tracking_Promoted_Answers___Metrics___Quora.jpg 1454w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Tracking_Promoted_Answers___Metrics___Quora-768x406.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Tracking_Promoted_Answers___Metrics___Quora-680x359.jpg 680w\" sizes=\"auto, (max-width: 1454px) 100vw, 1454px\"><\/p>\n<p>That means: someone might click to see your answer in full, but they might not click on any of the links to your website. Which is exactly what happened.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"872\" class=\"wp-image-31428\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Bitly___Bitlink_Management.jpg\" alt=\"Bitly Bitlink Management\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Bitly___Bitlink_Management.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Bitly___Bitlink_Management-768x419.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Bitly___Bitlink_Management-680x371.jpg 680w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Pretty abysmal.<\/p>\n<p>Does this mean that \u201cPromoted Answers\u201d don\u2019t work <em>at all<\/em>?<\/p>\n<p>I wouldn\u2019t paint it with such a broad brush stroke. After all, this is only a small experiment, and I didn\u2019t test every possibility. Plus, there could be a few reasons why it worked better for Gabriel, but not&nbsp;me:<\/p>\n<ul>\n<li>He targeted a broader question;<\/li>\n<li>Gabriel and DuckDuckGo are synonymous (but not Ahrefs and&nbsp;me);<\/li>\n<li>DuckDuckGo has a fascinating underdog story, and people are naturally interested in&nbsp;them;<\/li>\n<li>Google and privacy concerns are hot topics on social (and by extension, Quora);<\/li>\n<li>DuckDuckGo has a much larger brand than&nbsp;us;<\/li>\n<li>Gabriel has a much larger personal brand than&nbsp;me.<\/li>\n<\/ul>\n<p>My colleague, <a href=\"https:\/\/twitter.com\/michalpecanek\/\" target=\"_blank\" rel=\"noopener noreferrer\">Michal<\/a>,&nbsp;got pretty good results with Promoted Answers when he was at CDN77. So I would encourage you to test and make your own conclusions.<\/p>\n<h3 id=\"h.djkpx58j32g1\">2. Questions Targeting<\/h3>\n<p>What else can you do with the set of URLs you extracted earlier?<\/p>\n<p>Create a \u201cQuestions Targeting\u201d campaign.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"876\" class=\"wp-image-31433\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Create_an_Ad_Set_-_Quora.jpg\" alt=\"Create an Ad Set Quora\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Create_an_Ad_Set_-_Quora.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Create_an_Ad_Set_-_Quora-768x420.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Create_an_Ad_Set_-_Quora-680x372.jpg 680w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>The eventual goal is to have both your ad and organic answer shown on&nbsp;questions that are important to your business.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1031\" class=\"wp-image-31427\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/answer-ad-same-question-quora.jpg\" alt=\"answer ad same question quora\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/answer-ad-same-question-quora.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/answer-ad-same-question-quora-768x495.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/answer-ad-same-question-quora-660x425.jpg 660w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>The benefits are two-fold:<\/p>\n<ul>\n<li>After&nbsp;seeing your ad, the reader might be more likely to read your answer;<\/li>\n<li>After reading your answer, the reader might click on your&nbsp;ad.<\/li>\n<\/ul>\n<h3 id=\"h.d6vlnoke5nit\">3. Questions Retargeting<\/h3>\n<p>The Quora Ads platform also allows retargeting. In this case, you\u2019ll have to set up the pixel on your website.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1218\" height=\"764\" class=\"wp-image-31438\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Pixels___Conversions_-_Quora.jpg\" alt=\"Pixels Conversions Quora\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Pixels___Conversions_-_Quora.jpg 1218w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Pixels___Conversions_-_Quora-768x482.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Pixels___Conversions_-_Quora-678x425.jpg 678w\" sizes=\"auto, (max-width: 1218px) 100vw, 1218px\"><\/p>\n<p>Once you\u2019ve set it up, you can use \u201cQuestions Retargeting\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1035\" class=\"wp-image-31451\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Create_an_Ad_Set_-_Quora-2.jpg\" alt=\"Create an Ad Set Quora 2\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Create_an_Ad_Set_-_Quora-2.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Create_an_Ad_Set_-_Quora-2-768x497.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/Create_an_Ad_Set_-_Quora-2-657x425.jpg 657w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>With this, you can leverage your existing list of questions and show your ads throughout Quora to people who have viewed those questions but not clicked through to your website.<\/p>\n<h2 id=\"h.usyoiyptw41g\">One last question: how do I get into the Quora Digest?<\/h2>\n<p>The Quora Digest is an email that consists of content Quora thinks you\u2019re interested in.<\/p>\n<p>The easiest way to get in is via Quora&nbsp;ads.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"948\" height=\"192\" class=\"wp-image-31446\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/quora-digest-ads.jpg\" alt=\"quora digest ads\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/quora-digest-ads.jpg 948w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/quora-digest-ads-768x156.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/quora-digest-ads-680x138.jpg 680w\" sizes=\"auto, (max-width: 948px) 100vw, 948px\"><\/p>\n<p>Otherwise, if your answer is popular enough, it may get included in&nbsp;one:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1034\" height=\"124\" class=\"wp-image-31441\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/pasted-image-0-8.png\" alt=\"pasted image 0 8\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/pasted-image-0-8.png 1034w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/pasted-image-0-8-768x92.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/pasted-image-0-8-680x82.png 680w\" sizes=\"auto, (max-width: 1034px) 100vw, 1034px\"><\/p>\n<p>What I\u2019ve noticed non-scientifically: if your answer gets 7-10 upvotes, it\u2019ll be included in a smaller Quora digest. Then, as you get more upvotes, Quora will include it in a larger version (as seen&nbsp;above.)<\/p>\n<p>However, I\u2019ve also noticed that getting included in the Digest is vanity. My answers have been included a few times, but I\u2019ve never seen any increases in upvotes nor&nbsp;views.<\/p>\n<h2 id=\"h.4t78yjqv7lxa\">Final thoughts<\/h2>\n<p>I was lucky one day to get an answer translated into Italian by a kind&nbsp;soul:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"984\" height=\"106\" class=\"wp-image-31420\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/pasted-image-0-7.png\" alt=\"pasted image 0 7\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/pasted-image-0-7.png 984w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/pasted-image-0-7-768x83.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/11\/pasted-image-0-7-680x73.png 680w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\"><\/p>\n<p>Given that Quora is rapidly expanding into other languages, one thing I\u2019ve not tried is repurposing our translated content or translating my answers into another language.<\/p>\n<p>I do wonder how much extra views or traffic I would be able to&nbsp;get.<\/p>\n<p>Anyway, I hope this guide was useful in helping you tackle Quora.<\/p>\n<p>Is there anything that I\u2019ve missed? Let me know in the comments or <a href=\"https:\/\/twitter.com\/siquanong\" target=\"_blank\" rel=\"noopener noreferrer\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since July 2018, I\u2019ve been active on Quora, answering at least five questions a week on topics related to Ahrefs, SEO, and digital marketing. In that time, I\u2019ve accumulated hundreds of thousands of&nbsp;views. Before I began my journey on Quora,<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":31477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[390],"tags":[],"coauthors":[339],"class_list":["post-31458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quora Marketing: ~1 Million Views Generated. Here&#039;s How to Replicate Our Success<\/title>\n<meta name=\"description\" content=\"Learn how we were able to generate almost one million answer views on Quora in the past 18 months, and how you can replicate our success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/quora-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quora Marketing: ~1 Million Views Generated. Here&#039;s How to Replicate Our Success\" \/>\n<meta property=\"og:description\" content=\"16 months. ~1 million views. 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