{"id":31286,"date":"2019-10-31T16:01:32","date_gmt":"2019-11-01T00:01:32","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=31286"},"modified":"2021-06-29T11:57:00","modified_gmt":"2021-06-29T16:57:00","slug":"squarespace-seo","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/squarespace-seo\/","title":{"rendered":"Squarespace SEO vs. WordPress: 3.6M Domains Studied"},"content":{"rendered":"<div class=\"intro-txt\">Is Squarespace bad for SEO? Or are haters just jumping on the bandwagon? Let\u2019s find&nbsp;out.&nbsp;<\/div>\n<p>When it comes to search engine optimization for Squarespace sites, SEOs are divided. Some think it\u2019s the worst thing in the&nbsp;world:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"924\" height=\"266\" class=\"wp-image-31284\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/hate-squarespace.png\" alt=\"hate squarespace\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/hate-squarespace.png 924w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/hate-squarespace-768x221.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/hate-squarespace-680x196.png 680w\" sizes=\"auto, (max-width: 924px) 100vw, 924px\"><\/p>\n<p>While others think it\u2019s good enough:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"932\" height=\"640\" class=\"wp-image-31278\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/love-squarespace.png\" alt=\"love squarespace\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/love-squarespace.png 932w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/love-squarespace-768x527.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/love-squarespace-619x425.png 619w\" sizes=\"auto, (max-width: 932px) 100vw, 932px\"><\/p>\n<p>What is the&nbsp;truth?<\/p>\n<p>To answer this question, we decided to run a similar study to the one we did for <a href=\"https:\/\/ahrefs.com\/blog\/wix-seo\/\">Wix SEO<\/a>. In total, we studied 1.8 million Squarespace websites and 1.8 million WordPress websites.<\/p>\n<p>In this post, I\u2019ll go through our findings, and you can decide for yourself which CMS is best for&nbsp;you.<\/p>\n<h2>The data<\/h2>\n<p>Before I talk about the findings, I should let you know where we got our data and which metrics we studied.<\/p>\n<p>If you\u2019ve read our <a href=\"https:\/\/ahrefs.com\/blog\/wix-seo\/\">Wix SEO study<\/a>, you\u2019ll notice that we used the same methodology.<\/p>\n<h3>The sample<\/h3>\n<p>Like the previous study, we used the <a href=\"https:\/\/builtwith.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">BuiltWith<\/a>&nbsp;API to pull our sample of 1.8 million Squarespace and WordPress websites.<\/p>\n<p>Unfamiliar with how this&nbsp;works?<\/p>\n<p>Essentially, BuiltWith is a tool that shows you which technologies websites use. Enter any domain, scroll to the \u201cContent management system\u201d section, and you\u2019ll see which CMS the site&nbsp;uses.<\/p>\n<p>For example, Pixar uses Squarespace.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-31291\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/pixar-squarespace.png\" alt width=\"898\" height=\"300\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/pixar-squarespace.png 898w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/pixar-squarespace-768x257.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/pixar-squarespace-680x227.png 680w\" sizes=\"auto, (max-width: 898px) 100vw, 898px\"><\/p>\n<h3>The SEO metrics<\/h3>\n<p>For the <a href=\"\/blog\/ahrefs-seo-metrics\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-metrics\/\">SEO metrics<\/a>, we pulled them from <a href=\"https:\/\/ahrefs.com\/api\">our own API<\/a>. Here are the four metrics we acquired:<\/p>\n<ul>\n<li><strong>Number of referring domains:<\/strong>&nbsp;The number of unique linking websites;<\/li>\n<li><strong>Number of \u201cdofollow\u201d referring domains:<\/strong>&nbsp;The number of unique linking websites with potentially value-passing links;<\/li>\n<li><strong>Estimated organic traffic: <\/strong>The estimated number of monthly organic visits from Google;<\/li>\n<li><strong>Domain Rating (DR): <\/strong>The overall strength of a website\u2019s backlink profile on a scale from 0\u2013100.<\/li>\n<\/ul>\n<h2>The study<\/h2>\n<p>As with the Wix SEO study, we split the dataset into two \u201cbuckets.\u201d<\/p>\n<ul>\n<li><strong>Bucket #1:<\/strong>&nbsp;Sites with some organic traffic<\/li>\n<li><strong>Bucket #2:<\/strong>&nbsp;Sites with 100+ monthly organic visits<\/li>\n<\/ul>\n<p>Here\u2019s what we&nbsp;found:<\/p>\n<p>In Bucket #1, 45.5% of WordPress websites get some monthly search traffic, compared to only 15.1% of Squarespace sites.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"886\" class=\"wp-image-31273\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/graphic-a.png\" alt=\"graphic a\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/graphic-a.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/graphic-a-768x756.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/graphic-a-432x425.png 432w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>For Bucket #2, 8.1% of WordPress websites get more than 100 monthly search visits, compared to 1.6% for Squarespace.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-31305\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/graphic-b-2.png\" alt width=\"900\" height=\"929\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/graphic-b-2.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/graphic-b-2-768x793.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/graphic-b-2-412x425.png 412w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>As you can see, on average, WordPress websites get significantly more organic traffic than Squarespace websites.<\/p>\n<p>If you recall, when compared to WordPress, only 1.4% of Wix sites get some monthly search traffic, and 0.06% get &gt;100 search visits.<\/p>\n<p>While Squarespace sites get less search traffic as compared to WordPress, in general, they seem to do better than Wix&nbsp;sites.<\/p>\n<p>That said, don\u2019t take this to mean that one CMS is superior to the&nbsp;rest.<\/p>\n<p>When it comes to <a href=\"https:\/\/ahrefs.com\/blog\/how-to-rank-higher-on-google\/\">ranking in Google<\/a>, there are plenty of factors at play. And most of them are unrelated to the platform you&nbsp;use.<\/p>\n<p>We also decided to take a look at the average Domain Rating, the number of dofollow referring domains, and monthly search traffic for each platform.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"582\" class=\"wp-image-31279\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/graphic-c.png\" alt=\"graphic c\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/graphic-c.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/graphic-c-768x497.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/graphic-c-657x425.png 657w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Based on this, it looks like WordPress sites win\u2026&nbsp;right?<\/p>\n<p>Not quite.<\/p>\n<p>As our data scientist repeatedly cautions:<\/p>\n<blockquote class=\"small\"><div class=\"quote-content\">\n<p>When measuring the central tendency of data, it\u2019s best to calculate both mean and median and compare the two values.<\/p>\n<p>Generally speaking, if both values are not too different from each other, we use the mean. But a considerable difference between them indicates that the data is skewed.<\/p>\n<p>When the data is skewed, large values have an ENORMOUS impact, making the mean larger than the actual distribution that the data suggests.<\/p>\n<p>In this case, the median is a more appropriate idea of the data distribution.<\/p>\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Loveme Felicilda\" src=\"https:\/\/cdn.ahrefs.com\/images\/team\/loveme-f.jpg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Loveme Felicilda,<\/span> <span class=\"quote-author-job\">Data Science <a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\">Ahrefs<\/a><\/span><\/div><\/div><\/blockquote>\n<p>This concept is the central premise behind the popular joke: \u201cBill Gates walks into a bar and everyone inside becomes a millionaire\u2026on average.\u201d<\/p>\n<p>Simply put, if there are outliers in the dataset (e.g., certain sites that get more search traffic than the rest), the average numbers will get skewed to a higher value, making it inaccurate.<\/p>\n<p>As such, it\u2019s better to look at the median values, which we checked as&nbsp;well:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"582\" class=\"wp-image-31272\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/graphic-d.png\" alt=\"graphic d\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/graphic-d.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/graphic-d-768x497.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/graphic-d-657x425.png 657w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>From the results, there isn\u2019t much difference in the numbers. This goes to show that there are indeed high-traffic and high-authority WordPress websites in our sample that skew the average towards WordPress, as compared to Squarespace.<\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> We found the same thing when we compared WordPress versus Wix.&nbsp;<\/div>\n<h3>Diving deeper<\/h3>\n<p>To level the playing field and eliminate possible bias from our samples, we did three things:<\/p>\n<h4>1. We leveled the sample sizes across both platforms<\/h4>\n<p>There were way more WordPress domains than Squarespace domains in both buckets. To reduce bias, we balanced the number of analyzed domains, resulting in <strong>~280,000 domains<\/strong>&nbsp;studied for each platform.<\/p>\n<h4>2. We excluded exact-match keywords<\/h4>\n<p>To exclude traffic from branded queries, we removed the keyword <em>xyz<\/em>&nbsp;if the domain was <em>xyz.com.<\/em><\/p>\n<h4>3. We found the number of top 10 keyword rankings<\/h4>\n<p>We pulled the number of keywords that each site in our dataset ranks for in Google\u2019s top 10 search results.<\/p>\n<p>We also summed up the amount of organic traffic each site gets from those keywords.<\/p>\n<p>\u2026<\/p>\n<p>Here\u2019s what we found for domains with some search traffic:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1214\" class=\"wp-image-31271\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/graphic-e.png\" alt=\"graphic e\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/graphic-e.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/graphic-e-768x1036.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/graphic-e-315x425.png 315w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Once again, when it comes to the average number of top 10 keyword rankings and the sum of traffic from those keywords, WordPress beats Squarespace. However, since the median numbers are pretty close, this indicates that there are outliers that skew the samples.<\/p>\n<p>So, unfortunately, we can\u2019t say anything conclusively about these results.<\/p>\n<p>Now, let\u2019s take a look at Bucket #2:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1214\" class=\"wp-image-31282\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/graphic-f.png\" alt=\"graphic f\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/graphic-f.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/graphic-f-768x1036.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/graphic-f-315x425.png 315w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>In this case, it looks like the mean and median closely align.<\/p>\n<p>As such, our data seems to suggest that WordPress websites typically have a marginally higher number of top 10 rankings than Squarespace websites on average. WordPress sites also get more organic traffic from those keywords when compared to Squarespace.<\/p>\n<p>Interestingly enough, when you compare the Domain Rating and the number of dofollow referring domains, Squarespace comes out on&nbsp;top.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1134\" class=\"wp-image-31285\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/graphic-g.png\" alt=\"graphic g\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/graphic-g.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/graphic-g-768x968.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/graphic-g-337x425.png 337w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<h2>The conclusion<\/h2>\n<p>Like the Wix SEO study, the results are somewhat inconclusive.<\/p>\n<p>Based solely on our study, we can\u2019t say whether one CMS is better than the&nbsp;other.<\/p>\n<p>It\u2019s also difficult to isolate factors like \u201cskill-level\u201d in studies like this. After all, platforms like Wix and Squarespace tend to attract less SEO-savvy people than WordPress.<\/p>\n<p>So, as one person pointed out on Twitter, this could be the reason why WordPress sites tend to perform better in search.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">That\u2019s because people who use Wix are on average a lot less SEO savvy than people using WordPress, not necessarily because one platform is better than the&nbsp;other&nbsp;\ud83d\ude09<\/p>\n<p>\u2014 Andrea Bosoni (@theandreboso) <a href=\"https:\/\/twitter.com\/theandreboso\/status\/1138860805838053376?ref_src=twsrc%5Etfw\">June 12,&nbsp;2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2>Why then, do SEOs not like Squarespace?<\/h2>\n<p>I\u2019ll be completely transparent here. Before I wrote this post, the Squarespace team reached out to&nbsp;us.<\/p>\n<p>They read our study on Wix SEO, and they were wondering if we were going to conduct something similar for Squarespace. They also volunteered to give us a demo on the SEO capabilities of their platform.<\/p>\n<p>Given that I had no experience with the platform at all, I agreed. And I learned a lot during that short video&nbsp;call.<\/p>\n<p>For starters, when it comes to basic on-page SEO tasks like changing <a href=\"https:\/\/ahrefs.com\/blog\/title-tag-seo\/\">title tags<\/a>, meta descriptions, and URLs, Squarespace works just fine. (They even have a tab for \u201cSEO\u201d.)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1530\" height=\"1410\" class=\"wp-image-31274\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/This_Space_is_Perfect_for_Inspiring_Your_Readers_With_a_Bold_Title___SI_QUAN_S_BLOG.png\" alt=\"This Space is Perfect for Inspiring Your Readers With a Bold Title SI QUAN S BLOG\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/This_Space_is_Perfect_for_Inspiring_Your_Readers_With_a_Bold_Title___SI_QUAN_S_BLOG.png 1530w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/This_Space_is_Perfect_for_Inspiring_Your_Readers_With_a_Bold_Title___SI_QUAN_S_BLOG-768x708.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/This_Space_is_Perfect_for_Inspiring_Your_Readers_With_a_Bold_Title___SI_QUAN_S_BLOG-461x425.png 461w\" sizes=\"auto, (max-width: 1530px) 100vw, 1530px\"><\/p>\n<p>You can also verify your site in Google Search Console, and see your data within the platform.<br>\n<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"967\" class=\"wp-image-31280\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/SI_QUAN_S_BLOG.png\" alt=\"SI QUAN S BLOG\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/SI_QUAN_S_BLOG.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/SI_QUAN_S_BLOG-768x464.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/SI_QUAN_S_BLOG-680x411.png 680w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>But unfortunately, there are some restraints when it comes to customizability and technical SEO.<\/p>\n<p>For example:<\/p>\n<h3>1. Page speed optimization<\/h3>\n<p>Squarespace handles this on their end. If you want faster load times, there\u2019s only a <a href=\"https:\/\/support.squarespace.com\/hc\/en-us\/articles\/360022529371-Reducing-your-page-size-for-faster-loading\" target=\"_blank\" rel=\"noopener noreferrer\">limited number of things<\/a>&nbsp;you can&nbsp;do.<\/p>\n<p>Considering that <a href=\"https:\/\/webmasters.googleblog.com\/2010\/04\/using-site-speed-in-web-search-ranking.html\" target=\"_blank\" rel=\"noopener noreferrer\">pagespeed is a ranking factor<\/a>, some SEOs might find this disadvantageous.<\/p>\n<h3>2. Robots.txt &amp; XML sitemaps<\/h3>\n<p>Squarespace automatically generates the <a href=\"https:\/\/ahrefs.com\/blog\/robots-txt\/\">robots.txt<\/a>&nbsp;file&nbsp;and <a href=\"https:\/\/ahrefs.com\/blog\/how-to-create-a-sitemap\/\">XML sitemap<\/a>&nbsp;for your site. However, it is not possible to make edits to either of&nbsp;those.<\/p>\n<p>For bigger sites, this may not be&nbsp;ideal.<\/p>\n<h3>3. Canonicalization<\/h3>\n<p>By default, Squarespace adds self-referencing URLs for you. You can add a custom <a href=\"https:\/\/ahrefs.com\/blog\/canonical-tags\/\">canonical<\/a>&nbsp;URL using the advanced page injection option, but then you end up with multiple conflicting canonicals on the&nbsp;page.<\/p>\n<h3>4. Alt text for images<\/h3>\n<p>This is more an annoyance rather than a big issue, but Squarespace doesn\u2019t make it easy to add <a href=\"https:\/\/ahrefs.com\/blog\/alt-text\/\">alt text<\/a>. I had to go through <a href=\"https:\/\/support.squarespace.com\/hc\/en-us\/articles\/206542357-Adding-alt-text-to-images\" target=\"_blank\" rel=\"noopener noreferrer\">their documentation<\/a>&nbsp;to understand how to do&nbsp;this.<\/p>\n<p>It would be much better if they had a field for <a href=\"https:\/\/ahrefs.com\/blog\/image-seo\/\">alt texts<\/a>&nbsp;as WordPress does.<\/p>\n<h2>Final thoughts<\/h2>\n<p>So, which is better: Squarespace or WordPress?<\/p>\n<p>If you have a small, simple site that doesn\u2019t need much technical optimization, Squarespace isn\u2019t a bad choice. (Plus, I\u2019m a fan of their templates.)<\/p>\n<p>But if SEO matters to you and it\u2019s a critical acquisition channel, then you might want to consider other platforms (not only WordPress) for better customization and scalability.<\/p>\n<p>What do you think of the study? Let me know in the comments or <a href=\"https:\/\/twitter.com\/siquanong\" target=\"_blank\" rel=\"noopener noreferrer\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to search engine optimization for Squarespace sites, SEOs are divided. Some think it\u2019s the worst thing in the&nbsp;world: While others think it\u2019s good enough: What is the&nbsp;truth? To answer this question, we decided to run a similar<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":31298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[414,335],"tags":[],"coauthors":[339],"class_list":["post-31286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-studies","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Squarespace SEO vs. WordPress: 3.6M Domains Studied<\/title>\n<meta name=\"description\" content=\"Can you rank in search engines with a Squarespace website? We studied 6.4 million Squarespace and WordPress sites to find out.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/squarespace-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Squarespace SEO vs. WordPress: 3.6M Domains Studied\" \/>\n<meta property=\"og:description\" content=\"Can you rank with Squarespace? We studied 6.4 million Squarespace and WordPress sites to find out.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/squarespace-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-01T00:01:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-29T16:57:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/fb-squarespace-seo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"990\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Si Quan Ong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Can you rank with Squarespace? 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