{"id":29433,"date":"2019-08-08T06:15:29","date_gmt":"2019-08-08T14:15:29","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=29433"},"modified":"2021-11-04T20:30:42","modified_gmt":"2021-11-05T01:30:42","slug":"youtube-keyword-research","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/youtube-keyword-research\/","title":{"rendered":"How to Do YouTube Keyword Research in 3 Easy&nbsp;Steps"},"content":{"rendered":"<div class=\"intro-txt\">Looking to grow your YouTube channel and attract more views? The \u201ctrick\u201d is to target topics with search demand.<\/div>\n<p>This is the approach that helped us grow our YouTube channel from ~10,000 to over 200,000 monthly views in around a&nbsp;year.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"423\" class=\"wp-image-29407\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/youtube-views-growth.png\" alt=\"youtube views growth\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/youtube-views-growth.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/youtube-views-growth-768x361.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/youtube-views-growth-680x320.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>We also gained over 50,000 new subscribers in that same period.<\/p>\n<p>In this post, I\u2019ll run you through our three-step process for finding the best keywords to target on YouTube.<\/p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-kaum2nqb_p8\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-kaum2nqb_p8\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/kAuM2nQb_P8?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/kAuM2nQb_P8?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe><\/p><\/div>\n<\/div>\n<\/div>\n<h2>Step #1: Map out a hierarchy of topics<\/h2>\n<p>Imagine that you sell phone cases online, and you\u2019re creating a new channel where you\u2019ll unbox new smartphones to attract an audience of potential customers.<\/p>\n<p>Your first thought might be to go after broad topics with huge search volumes.<\/p>\n<p>The problem is that if you create videos on topics that are too broad, then you\u2019ll attract an irrelevant audience. By the same notion, if you create videos on super-niche topics, then you won\u2019t attract enough people.<\/p>\n<p>Solve this by first mapping out a hierarchy of topics to&nbsp;cover.<\/p>\n<p>If we were doing this for our unboxing channel, then \u201cunboxing\u201d might be at the top of the hierarchy. From there, you might list popular&nbsp;brands.<\/p>\n<p>Then under each of those, you could add specific models.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"757\" class=\"wp-image-29416\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/youtube_keyword_research_image.png\" alt=\"youtube keyword research image\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/youtube_keyword_research_image.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/youtube_keyword_research_image-768x646.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/youtube_keyword_research_image-505x425.png 505w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Feel free to go as deep as necessary with your hierarchy.<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">pro tip<\/div><div class=\"recommendation-content\">\n<p>If you\u2019re struggling to do this process manually, one trick is to use the wildcard (*) operator with YouTube autosuggest. For example, we could search for something like <em>Samsung Galaxy S*<\/em> to find phone models.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"267\" height=\"360\" class=\"wp-image-29421\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/galaxy-wildcard-youtube.png\" alt=\"galaxy wildcard youtube\"><\/p>\n<\/div><\/div>\n<h2>Step #2. Generate keyword ideas and find search volumes<\/h2>\n<p>Next, use keyword research tools to find what people are searching for in relation to your list of topics.<\/p>\n<p>There are a lot of keyword research tools&nbsp;out there, but most of them only show Google search volumes and not YouTube ones. These are almost entirely useless because people search on YouTube very differently to how they search on Google.<\/p>\n<p>For example, <a href=\"https:\/\/trends.google.com\/trends\/?geo=US\" target=\"_blank\" rel=\"noopener noreferrer\">Google Trends<\/a> tells us that searches for \u201cpizza dough recipe\u201d are slowly declining in recent years on Google\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"834\" height=\"479\" class=\"wp-image-29402\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/pizza-dough-web-search.png\" alt=\"pizza dough web search\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/pizza-dough-web-search.png 834w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/pizza-dough-web-search-768x441.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/pizza-dough-web-search-680x391.png 680w\" sizes=\"auto, (max-width: 834px) 100vw, 834px\"><\/p>\n<p>\u2026 whereas they\u2019re on the rise on YouTube.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"478\" class=\"wp-image-29420\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/pizza-dough-recipe-youtube.png\" alt=\"pizza dough recipe youtube\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/pizza-dough-recipe-youtube.png 833w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/pizza-dough-recipe-youtube-768x441.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/pizza-dough-recipe-youtube-680x390.png 680w\" sizes=\"auto, (max-width: 833px) 100vw, 833px\"><\/p>\n<p>Now, you might think the solution to this is to look at the number of video views on YouTube. But this can also be quite misleading.<\/p>\n<p>For example, we rank on YouTube for \u201cSEO audit,\u201d and our video has racked up an impressive 640,000 views over the past three&nbsp;years.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"206\" class=\"wp-image-29405\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/seo-audit-views.png\" alt=\"seo audit views\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/seo-audit-views.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/seo-audit-views-768x176.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/seo-audit-views-680x156.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>That averages out to around 18,000 views\/month.<\/p>\n<p>But one quick look at our YouTube analytics tells you that our views are from paid YouTube ads, not organic search.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"60\" class=\"wp-image-29412\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/youtube-analytics.png\" alt=\"youtube analytics\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/youtube-analytics.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/youtube-analytics-768x51.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/youtube-analytics-680x45.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>With that in mind, here are three tools for finding YouTube keyword ideas and search volumes that actually work.<\/p>\n<h3>1. Ahrefs Keywords Explorer<\/h3>\n<p>Head over to <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Ahrefs Keywords Explorer<\/a>, select <a href=\"https:\/\/ahrefs.com\/youtube-keyword-tool\">YouTube as the search engine<\/a>, and enter a seed keyword. Let\u2019s go for \u201cunboxing.\u201d<\/p>\n<p>You can see this keyword gets 40,000 monthly searches in the&nbsp;US.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"451\" class=\"wp-image-29403\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/unboxing-keywords-explorer.png\" alt=\"unboxing keywords explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/unboxing-keywords-explorer.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/unboxing-keywords-explorer-768x385.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/unboxing-keywords-explorer-680x341.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>The problem is that this topic is way too broad, which is probably why only 32% of searches result in clicks.<\/p>\n<p>Think about it. If someone searches for \u201cunboxing\u201d on YouTube, what do they want to see you unbox? Chances are you have no idea, and they probably don\u2019t either.<\/p>\n<p>Instead, head to the \u201cPhrase match\u201d report which shows you keyword ideas containing your seed keywords.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"859\" height=\"393\" class=\"wp-image-29430\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/unboxing-youtube.png\" alt=\"unboxing youtube\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/unboxing-youtube.png 859w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/unboxing-youtube-768x351.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/unboxing-youtube-680x311.png 680w\" sizes=\"auto, (max-width: 859px) 100vw, 859px\"><\/p>\n<p>In this case, we get ~120,000 suggestions.<\/p>\n<p>But there\u2019s a problem: some ideas are unrelated to smartphones\u2014which is the topic of our channel. We wouldn\u2019t want to create a video where we unbox a Nintendo Switch, despite its high search demand.<\/p>\n<p>To solve this, look back at your hierarchy from step one, then paste some of the topics into the \u201cInclude\u201d filter separated by commas. Switch the toggle to \u201cAny word\u201d to see keywords that contain any words in your list\u2014plus your&nbsp;seed.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"239\" height=\"151\" class=\"wp-image-29409\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/phone-related-terms.png\" alt=\"phone related terms\"><\/p>\n<p>You should end up with a much more manageable list of super-relevant keywords.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"463\" class=\"wp-image-29415\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/relevant-keywords.png\" alt=\"relevant keywords\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/relevant-keywords.png 842w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/relevant-keywords-768x422.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/relevant-keywords-680x374.png 680w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\"><\/p>\n<p>To narrow down the list even further, filter for keywords with at least 500 monthly searches.<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">pro tip<\/div><div class=\"recommendation-content\">\n<p>Most keyword research tools like Keywords Explorer use rounded annual averages for search volume estimations. For that reason, it\u2019s worth checking for declining or seasonal trends before pursuing a keyword.<\/p>\n<p>If you look at the keyword \u201ciPhone 8 unboxing\u201d in Keywords Explorer, there\u2019s a spike followed by a downward trend.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"463\" height=\"364\" class=\"wp-image-29424\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/iphone-8-unboxing.png\" alt=\"iphone 8 unboxing\"><\/p>\n<p>This makes sense as the spike occurs around the time the iPhone 8 was released. It becomes less popular over time as Apple and other manufacturers release new models.<\/p>\n<p>Long story short, declining topics like this often aren\u2019t the best targets.<\/p>\n<\/div><\/div>\n<h3>2. YouTube ads<\/h3>\n<p>With YouTube ads, you can pay to show your video in YouTube search for any keyword.<\/p>\n<p>For example, if you had an iPhone X unboxing video, then you could run YouTube ads for the keyword \u201ciPhone X unboxing.\u201d<\/p>\n<p>Let your ad run for 30 days, then check the Search Terms report in Google Ads where you\u2019ll see the number of ad impressions on a keyword by keyword basis.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"505\" class=\"wp-image-29408\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/youtube-ads-impressions.png\" alt=\"youtube ads impressions\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/youtube-ads-impressions.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/youtube-ads-impressions-768x431.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/youtube-ads-impressions-680x382.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>The number of impressions a keyword gets should be an underestimation of search volume because your ad won\u2019t show for every search. But it should still be enough to provide a rough estimation.<\/p>\n<h3>3. YouTube Autosuggest + Google Trends<\/h3>\n<p>Start typing a seed keyword into the YouTube search bar and you\u2019ll see a list of related queries pop up. These are \u2018autosuggest\u2019 results, and they\u2019re a great source of keyword ideas.<\/p>\n<p>For example, if you type \u201ciPhone * unboxing,\u201d then you get suggestions like \u201ciPhone XS Max unboxing\u201d and \u201ciPhone 7 unboxing.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"228\" height=\"368\" class=\"wp-image-29429\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/iphone-wildcard-unboxing-2.png\" alt=\"iphone wildcard unboxing 2\"><\/p>\n<p>If you see any interesting suggestions, throw them into Google Trends, then change the dropdown to \u201cYouTube search\u201d to see their relative popularity.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"854\" height=\"610\" class=\"wp-image-29425\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/iphone-unboxing-google-trends.png\" alt=\"iphone unboxing google trends\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/iphone-unboxing-google-trends.png 854w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/iphone-unboxing-google-trends-768x549.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/iphone-unboxing-google-trends-595x425.png 595w\" sizes=\"auto, (max-width: 854px) 100vw, 854px\"><\/p>\n<p>Here, you can see that more people search for \u201ciPhone XS unboxing\u201d than \u201ciPhone 5S unboxing.\u201d<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">pro tip<\/div><div class=\"recommendation-content\">\n<p>Unfortunately, combining autosuggest results with Google Trends won\u2019t show you absolute search volumes. If you happen to know the rough search volume of just one keyword, then you can \u201cguesstimate\u201d the volume of others by comparing their relative popularities in Google Trends.<\/p>\n<p>Pair method #3 with method #2 to do&nbsp;that.<\/p>\n<\/div><\/div>\n<h2>Step #3. Check search intent<\/h2>\n<p>Fail to match <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">search intent<\/a>,&nbsp;and you\u2019re dead in the water before you even&nbsp;start.<\/p>\n<p>That\u2019s because YouTube, much like Google, tries to return results that its users actually want to&nbsp;see.<\/p>\n<p>It\u2019s why when you search for \u201cApple,\u201d YouTube shows you videos about Apple, the computer company\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"702\" class=\"wp-image-29404\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/apple-results-youtube.png\" alt=\"apple results youtube\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/apple-results-youtube.png 850w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/apple-results-youtube-768x634.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/apple-results-youtube-515x425.png 515w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\"><\/p>\n<p>\u2026 as opposed to the&nbsp;fruit.<\/p>\n<p>Understanding search intent is a critical part of the keyword research process, and the easiest way to start is to ask yourself a simple question:<\/p>\n<blockquote><p><em>\u201cWhat would someone searching for this keyword want to&nbsp;see?\u201d<\/em><\/p><\/blockquote>\n<p>For some keywords, this couldn\u2019t be more obvious.<\/p>\n<p>If someone searches for \u201cGalaxy S9 unboxing,\u201d then they want you to take the thing out of the box and show them everything that\u2019s inside. On the other hand, if they\u2019re searching for \u201ciPhone apps,\u201d then that\u2019s more open to interpretation.<\/p>\n<p>Do they want to know about this year\u2019s must-have apps? Or new app releases? Or perhaps where to buy apps on iOS and Android?<\/p>\n<p>The easiest way to figure this out is to head to YouTube, search for the keyword, then look at the top few search results.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"898\" height=\"579\" class=\"wp-image-29400\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/must-have-apps-iphone.png\" alt=\"must have apps iphone\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/must-have-apps-iphone.png 898w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/must-have-apps-iphone-768x495.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/must-have-apps-iphone-659x425.png 659w\" sizes=\"auto, (max-width: 898px) 100vw, 898px\"><\/p>\n<p>Here, you can see that people searching for \u201ciPhone apps\u201d want to watch videos about a bunch of apps. Specifically, the top apps released this&nbsp;year.<\/p>\n<p>If you wanted to rank for this keyword, then this is the style of video you\u2019d want to create.<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">pro tip<\/div><div class=\"recommendation-content\">\n<p>For best results, check the top search results on YouTube in an incognito tab. YouTube often personalizes search results based on factors like search history.<\/p>\n<\/div><\/div>\n<h2>Bonus tip: \u201cDouble dip\u201d to get video traffic from Google<\/h2>\n<p>Have you ever done a Google search and seen videos in the search results?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"803\" height=\"569\" class=\"wp-image-29414\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/google-video-serp.png\" alt=\"google video serp\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/google-video-serp.png 803w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/google-video-serp-768x544.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/google-video-serp-600x425.png 600w\" sizes=\"auto, (max-width: 803px) 100vw, 803px\"><\/p>\n<p>No matter whether they show up as video carousels, dedicated results, featured videos, or a mixture of them all, their presence tells you something important:<\/p>\n<p>People searching for this topic in Google want to see videos.<\/p>\n<p>If you can create videos around topics that are likely to rank in Google, then you can effectively \u201cdouble dip\u201d and pull in traffic from two search engines instead of&nbsp;one.<\/p>\n<p>Here are three ways to find such topics.<\/p>\n<h3>1. Look for keywords with video results<\/h3>\n<p>Take one of the keywords from your list and paste it into Google.<\/p>\n<p>Look at the search results. Is there a video carousel in the results? Or perhaps a dedicated video SERP feature?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"779\" height=\"665\" class=\"wp-image-29427\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/how-to-tie-a-tie-results.png\" alt=\"how to tie a tie results\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/how-to-tie-a-tie-results.png 779w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/how-to-tie-a-tie-results-768x656.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/how-to-tie-a-tie-results-498x425.png 498w\" sizes=\"auto, (max-width: 779px) 100vw, 779px\"><\/p>\n<p>If so, then there may be an opportunity to \u201cdouble dip\u201d and get traffic from both YouTube and Google.<\/p>\n<p>To see how much traffic the current video results are getting from Google, copy and paste the URLs into <a href=\"https:\/\/ahrefs.com\/site-explorer\">Ahrefs Site Explorer<\/a>&nbsp;one by&nbsp;one.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"209\" class=\"wp-image-29410\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/youtube-vide-traffic.png\" alt=\"youtube vide traffic\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/youtube-vide-traffic.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/youtube-vide-traffic-768x178.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/youtube-vide-traffic-680x158.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Alternatively, use this <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/scraper\/mbigbapnjcgaffohmbkdlecaccepngjd?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Scraper Chrome extension<\/a>&nbsp;to scrape all video URLs in bulk, then paste them into <a href=\"https:\/\/ahrefs.com\/batch-analysis\">Ahrefs Batch Analysis tool<\/a>.<\/p>\n<p>To do that, right-click anywhere on the page, click \u201cScrape similar\u2026,\u201d then add this XPath code as the \u201cSelector\u201d:<\/p>\n<p><code>\/\/a[starts-with(@href,\"https:\/\/www.youtube.com\/watch\")]<\/code><\/p>\n<p>Then this XPath code under the \u201cColumns\u201d section:<\/p>\n<p><code>@href<\/code><\/p>\n<p>It should look something like&nbsp;this:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"659\" height=\"346\" class=\"wp-image-29399\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/scraper-google-search-youtube.png\" alt=\"scraper google search youtube\"><\/p>\n<p>Click \u201cScrape,\u201d then \u201cCopy to clipboard,\u201d then paste all URLs into the <a href=\"https:\/\/ahrefs.com\/batch-analysis\">Batch Analysis tool<\/a>&nbsp;and set the mode to&nbsp;URL.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"681\" height=\"331\" class=\"wp-image-29401\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/batch-analysis-url-mode.png\" alt=\"batch analysis url mode\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/batch-analysis-url-mode.png 681w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/batch-analysis-url-mode-680x331.png 680w\" sizes=\"auto, (max-width: 681px) 100vw, 681px\"><\/p>\n<p>Sort the report by the \u201cTraffic\u201d column from high to&nbsp;low.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"537\" height=\"237\" class=\"wp-image-29418\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/batch-analysis-video-results.png\" alt=\"batch analysis video results\"><\/p>\n<p>Dig into the \u201cOrganic keywords\u201d report in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>&nbsp;to see which keywords they rank for, and where they\u2019re getting most of their traffic from.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"442\" class=\"wp-image-29406\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/keywords-how-to-tie-a-tie.png\" alt=\"keywords how to tie a tie\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/keywords-how-to-tie-a-tie.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/keywords-how-to-tie-a-tie-768x377.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/keywords-how-to-tie-a-tie-680x334.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>It\u2019s also worth checking the organic traffic graph in the \u201cOverview\u201d report to make sure the video is consistently getting traffic from Google.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"714\" height=\"269\" class=\"wp-image-29398\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/overview-graph-se.png\" alt=\"overview graph se\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/overview-graph-se.png 714w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/overview-graph-se-680x256.png 680w\" sizes=\"auto, (max-width: 714px) 100vw, 714px\"><\/p>\n<p>Some topics\/keywords are highly-volatile, and so may not be worth targeting.<\/p>\n<h3>2. Search for videos by topic in Content Explorer<\/h3>\n<p><a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>&nbsp;is a searchable database of over a billion web pages, complete with SEO and social metrics.<\/p>\n<p>Best of all, it supports many advanced search operators. Which means you can search for things like&nbsp;this:<\/p>\n<p><code>site:youtube.com inurl:watch title:topic<\/code><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29450\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/ce-search-title-youtube.png\" alt width=\"963\" height=\"321\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/ce-search-title-youtube.png 963w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/ce-search-title-youtube-768x256.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/ce-search-title-youtube-680x227.png 680w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\"><\/p>\n<p>This searches for YouTube videos with a specific word or phrase in the&nbsp;title.<\/p>\n<p>Sort the results by Organic traffic to see topics with \u201cdouble dipping\u201d potential.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"992\" height=\"416\" class=\"wp-image-29423\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/organic-traffic-content-explorer.png\" alt=\"organic traffic content explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/organic-traffic-content-explorer.png 992w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/organic-traffic-content-explorer-768x322.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/organic-traffic-content-explorer-680x285.png 680w\" sizes=\"auto, (max-width: 992px) 100vw, 992px\"><\/p>\n<p>You can see that the first video gets ~15,100 visits from Google every single month.<\/p>\n<p>To see if the video has been getting consistent traffic over time, hit the \u201cDetails\u201d button, and check the Organic traffic graph.<\/p>\n<p>What you want to see is&nbsp;this:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"888\" height=\"322\" class=\"wp-image-29431\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/traffic-content-explorer-details.png\" alt=\"traffic content explorer details\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/traffic-content-explorer-details.png 888w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/traffic-content-explorer-details-768x278.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/traffic-content-explorer-details-680x247.png 680w\" sizes=\"auto, (max-width: 888px) 100vw, 888px\"><\/p>\n<p>Not this:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"846\" height=\"363\" class=\"wp-image-29417\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/ce-organic-traffic-graph-2.png\" alt=\"ce organic traffic graph 2\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/ce-organic-traffic-graph-2.png 846w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/ce-organic-traffic-graph-2-768x330.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/ce-organic-traffic-graph-2-680x292.png 680w\" sizes=\"auto, (max-width: 846px) 100vw, 846px\"><\/p>\n<p>Check the \u201cOrganic keywords\u201d tab to see a snapshot of keywords that the video ranks for in Google, and how much traffic those keywords send.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"424\" class=\"wp-image-29428\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/content-explorer-keywords.png\" alt=\"content explorer keywords\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/content-explorer-keywords.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/content-explorer-keywords-768x362.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/content-explorer-keywords-680x320.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<h3>3. Find high traffic videos with YouTube and Site Explorer<\/h3>\n<p>Find a competing channel on YouTube, then hit the \u201cVideos\u201d tab to see all their uploads.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"612\" class=\"wp-image-29426\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/marques-brownless-youtube.jpg\" alt=\"marques brownless youtube\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/marques-brownless-youtube.jpg 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/marques-brownless-youtube-768x522.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/marques-brownless-youtube-625x425.jpg 625w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Copy and paste the video URLs into <a href=\"https:\/\/ahrefs.com\/site-explorer\">Ahrefs Site Explorer<\/a>&nbsp;one by&nbsp;one.<\/p>\n<p>You\u2019re looking for a video with traffic.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"933\" height=\"170\" class=\"wp-image-29422\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/video-with-traffic.png\" alt=\"video with traffic\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/video-with-traffic.png 933w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/video-with-traffic-768x140.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/video-with-traffic-680x124.png 680w\" sizes=\"auto, (max-width: 933px) 100vw, 933px\"><\/p>\n<p>To speed up this process, use the Scraper extension again.<\/p>\n<p>Just right-click anywhere on the page and hit \u201cScrape similar\u2026,\u201d then add this code in the \u201cSelector\u201d field:<\/p>\n<p><code>\/\/h3\/a<\/code><\/p>\n<p>Then this XPath code under the \u201cColumns\u201d section:<\/p>\n<p><code>concat ('https:\/\/www.youtube.com', @href)<\/code><\/p>\n<p>It should look something like&nbsp;this:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"684\" height=\"356\" class=\"wp-image-29419\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/scraper-results.png\" alt=\"scraper results\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/scraper-results.png 684w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/scraper-results-680x354.png 680w\" sizes=\"auto, (max-width: 684px) 100vw, 684px\"><\/p>\n<p>Hit \u201cScrape\u201d then \u201cCopy to clipboard.\u201d<\/p>\n<p>Paste the results into the <a href=\"https:\/\/ahrefs.com\/batch-analysis\">Ahrefs Batch Analysis tool<\/a>, select the URL mode, run the search, then sort by the \u201cTraffic\u201d column from high to&nbsp;low.<\/p>\n<p>To see the keywords each video ranks for, hit the caret, then \u201cOrganic keywords.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"205\" class=\"wp-image-29411\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/organic-keywords-caret.png\" alt=\"organic keywords caret\"><\/p>\n<p><strong>Reminder<\/strong>: Don\u2019t forget to check the \u201cOrganic traffic\u201d graph on the \u201cOverview\u201d report for consistent traffic over&nbsp;time.<\/p>\n<h2>Final thoughts<\/h2>\n<p>Fail to target keywords with search volume, and you won\u2019t get views from YouTube search\u2014it\u2019s as simple as&nbsp;that.<\/p>\n<p>How do we know? Last year, we launched a series of product-related videos for our former Marketing with Ahrefs&nbsp;series. None of these are about topics with search volume, which is why they didn\u2019t drive much traffic from YouTube search.<\/p>\n<p>Then we started targeting keywords.<\/p>\n<p>Here\u2019s our growth since&nbsp;then:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"899\" height=\"386\" class=\"wp-image-29432\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/keyword-approach-youtube.png\" alt=\"keyword approach youtube\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/keyword-approach-youtube.png 899w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/keyword-approach-youtube-768x330.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/keyword-approach-youtube-680x292.png 680w\" sizes=\"auto, (max-width: 899px) 100vw, 899px\"><\/p>\n<p>If your goal is to build your channel and <a href=\"https:\/\/ahrefs.com\/blog\/how-to-get-more-views-on-youtube\/\">get more views<\/a>, then you need to make keyword research a priority.<\/p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-iwkultl2iow\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-iwkultl2iow\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/iwkUlTl2Iow?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/iwkUlTl2Iow?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe><\/p><\/div>\n<\/div>\n<\/div>\n<p>Learn more about YouTube SEO <a href=\"https:\/\/ahrefs.com\/blog\/youtube-seo\/\">here<\/a>.<\/p>\n<p>Got questions? Ping me in the comments or <a href=\"https:\/\/twitter.com\/joshuachardwick?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is the approach that helped us grow our YouTube channel from ~10,000 to over 200,000 monthly views in around a&nbsp;year. We also gained over 50,000 new subscribers in that same period. In this post, I\u2019ll run you through our<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":29512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[328,387],"tags":[],"coauthors":[336],"class_list":["post-29433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-keyword-research","category-video-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Do YouTube Keyword Research in 3 Easy Steps<\/title>\n<meta name=\"description\" content=\"Learn the keyword approach that helped us grow our channel from 10,000 to over 200,000 monthly views in around a year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/youtube-keyword-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Do YouTube Keyword Research in 3 Easy Steps\" \/>\n<meta property=\"og:description\" content=\"Learn how keyword research helped us grow our channel to over 200,000 monthly views.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/youtube-keyword-research\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-08T14:15:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-05T01:30:42+00:00\" \/>\n<meta property=\"og:image\" 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