{"id":29373,"date":"2019-08-06T14:43:20","date_gmt":"2019-08-06T22:43:20","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=29373"},"modified":"2022-10-12T03:43:05","modified_gmt":"2022-10-12T08:43:05","slug":"digital-marketing-strategies","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/digital-marketing-strategies\/","title":{"rendered":"7 Digital Marketing Strategies That Actually Work"},"content":{"rendered":"<div class=\"intro-txt\"> Chatbots. A\/B split tests. Complicated marketing funnels. Forget them&nbsp;all.&nbsp;<\/div>\n<p>If you\u2019re running a small business, <em>none<\/em>&nbsp;of these things should be your&nbsp;focus.<\/p>\n<p>The digital marketing strategies that deserve your attention are the unsexy ones.<\/p>\n<p>In this post, we\u2019ll cover seven of those strategies and how to make them work for you based on experience rather than just theory.<\/p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-wzznxxyes80\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-wzznxxyes80\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/wZZnxXyES80?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/wZZnxXyES80?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe><\/p><\/div>\n<\/div>\n<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n<h2>1. Blogging with SEO in&nbsp;mind<\/h2>\n<\/div><\/div>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/blogging-tips\/\">Blogging<\/a> isn\u2019t writing what you did today. That\u2019s a&nbsp;diary.<\/p>\n<p>If you take that approach to blogging, and you don\u2019t already have an existing and loyal audience that hangs on your every word, then your business blog is going to be a ghost&nbsp;town.<\/p>\n<p>How do you fix&nbsp;this?<\/p>\n<p>Write about the problems your target customers are <em>actually<\/em>&nbsp;searching for.<\/p>\n<p>Say that you sell computer parts online. Chances are your customers are searching for things like:<\/p>\n<ul>\n<li>Why is my computer so&nbsp;slow?<\/li>\n<li>How to build a computer<\/li>\n<li>How to speed up a computer<\/li>\n<\/ul>\n<p>If we plug those keywords into <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Ahrefs Keywords Explorer<\/a>, we see that there are thousands of searches for each of them every single month.<\/p>\n<div id=\"attachment_29369\" style=\"width: 460px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-29369\" class=\"size-full wp-image-29369\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/keyword-search-volumes.png\" alt width=\"450\" height=\"143\"><p id=\"caption-attachment-29369\" class=\"wp-caption-text\">Keyword search volumes via <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Ahrefs Keywords Explorer<\/a>.<\/p><\/div>\n<p>But here\u2019s the best&nbsp;part:<\/p>\n<p>You can help people solve these problems while integrating products from your store in the content itself.<\/p>\n<p>For example, a slow computer may come down to the RAM, or hard drive, or CPU. So help readers diagnose their problem and offer product solutions in the process.<\/p>\n<p>Same goes for \u201chow to build a computer.\u201d Explain how to do it and recommend the specific components they&nbsp;need.<\/p>\n<p>This concept works in almost every industry.<\/p>\n<p>If you\u2019re a realtor, then instead of blogging about the latest industry award that nobody cares about, write about real-world problems potential customers are searching for&nbsp;like:<\/p>\n<ul>\n<li>How to invest in real estate<\/li>\n<li>How to buy a&nbsp;house<\/li>\n<li>What credit score is needed to buy a&nbsp;house<\/li>\n<\/ul>\n<p>All of these topics have the potential to attract a vast audience:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"505\" height=\"142\" class=\"wp-image-29371\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/keyword-search-volumes-2.png\" alt=\"keyword search volumes 2\"><\/p>\n<p>Not just any audience, either: these are people in the market for what you offer, who likely have deep pockets and a burning desire to own their own&nbsp;home.<\/p>\n<p>But how do you find what your audience is searching for?<\/p>\n<p>The first option is to guess. The second and better option is to use a tool like <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Ahrefs Keywords Explorer<\/a>&nbsp;and search for some relevant <a href=\"https:\/\/ahrefs.com\/blog\/seed-keywords\/\">seed keywords<\/a>. For a realtor, these might be things like \u201cbuy a house,\u201d \u201creal estate,\u201d etc.<\/p>\n<p>From here, head to the \u201cQuestions\u201d report to see the most popular questions people are asking.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"901\" height=\"458\" class=\"wp-image-29350\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/realtor-keywords.png\" alt=\"realtor keywords\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/realtor-keywords.png 901w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/realtor-keywords-768x390.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/realtor-keywords-680x346.png 680w\" sizes=\"auto, (max-width: 901px) 100vw, 901px\"><\/p>\n<p>It\u2019s then just a case of picking out the best keywords for your business, <a href=\"https:\/\/ahrefs.com\/blog\/keyword-difficulty\/\">analyzing keyword difficulty<\/a>, and creating optimized content.<\/p>\n<p>If you can do this and rank, you\u2019ll get free, consistent, and passive traffic from Google month after&nbsp;month.<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/increase-blog-traffic\/\">13 Proven Tactics to Increase Your Blog Traffic<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-write-a-blog-post\/\">How to Write a Blog Post in 9 Steps (That People Actually Want to&nbsp;Read)<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/blog-post-ideas\/\">86 Blog Post Ideas (With Successful Examples)<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">How To Do Keyword Research for&nbsp;SEO<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n<h2>2. Video marketing on YouTube<\/h2>\n<\/div><\/div>\n<p>YouTube is the <a href=\"https:\/\/sparktoro.com\/blog\/2018-search-market-share-myths-vs-realities-of-google-bing-amazon-facebook-duckduckgo-more\/\" target=\"_blank\" rel=\"noopener noreferrer\">world\u2019s 3rd biggest search engine<\/a>, and it\u2019s yet another place where people are searching for solutions to their problems.<\/p>\n<p>For example, there are 17,000 monthly searches worldwide for \u201cmakeup for beginners\u201d:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"404\" class=\"wp-image-29349\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/makeup-for-beginners-keyword.png\" alt=\"makeup for beginners keyword\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/makeup-for-beginners-keyword.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/makeup-for-beginners-keyword-768x345.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/makeup-for-beginners-keyword-680x305.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Now, I\u2019m no expert, but I\u2019m guessing that it\u2019s easier to pull off this look when you use the right makeup and brushes.<\/p>\n<p>So if you were a retailer of makeup and makeup accessories or even just an affiliate, then you could easily create a video about this topic and recommend a few products in the process.<\/p>\n<p>This is what popular vloggers like Danielle Mansutti do.<\/p>\n<p>Danielle\u2019s video ranks #1 on YouTube for \u201cmakeup for beginners,\u201d and her video has racked up over 2.6 million views to&nbsp;date:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"895\" height=\"269\" class=\"wp-image-29357\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/youtube-makeup-for-beginners.png\" alt=\"youtube makeup for beginners\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/youtube-makeup-for-beginners.png 895w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/youtube-makeup-for-beginners-768x231.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/youtube-makeup-for-beginners-680x204.png 680w\" sizes=\"auto, (max-width: 895px) 100vw, 895px\"><\/p>\n<p>Throughout the video, she recommends the best products to use and tells you where to buy them in the video description:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"694\" height=\"524\" class=\"wp-image-29359\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/product-recommendations.png\" alt=\"product recommendations\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/product-recommendations.png 694w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/product-recommendations-563x425.png 563w\" sizes=\"auto, (max-width: 694px) 100vw, 694px\"><\/p>\n<p>Furthermore, because Google now shows video results for a lot of searches, her video also ranks in Google for related terms.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"748\" height=\"396\" class=\"wp-image-29372\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/google-rankings-makeup-tutorial.png\" alt=\"google rankings makeup tutorial\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/google-rankings-makeup-tutorial.png 748w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/google-rankings-makeup-tutorial-680x360.png 680w\" sizes=\"auto, (max-width: 748px) 100vw, 748px\"><\/p>\n<p>In fact, that video gets an extra 2,900 visits per month from Google alone:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"205\" class=\"wp-image-29365\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/google-organic-traffic.png\" alt=\"google organic traffic\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/google-organic-traffic.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/google-organic-traffic-768x175.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/google-organic-traffic-680x155.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Back to business: To find relevant topics that people are searching for on YouTube, go to <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Ahrefs Keyword Explorer<\/a>, switch the <a href=\"https:\/\/ahrefs.com\/youtube-keyword-tool\">search engine to YouTube<\/a>, and search for a broad keyword in your industry.<\/p>\n<p>If you sell iPhone cases, then this would be something like \u201ciPhone\u201d or \u201ciPhone X\u201d:<\/p>\n<p>From here, check the \u201cQuestions\u201d report to see what questions people are asking about this topic. Right away, you\u2019ll see some great topic ideas like \u201chow to unlock iPhone 6\u201d and \u201chow to replace iPhone 6 screen\u201d:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"795\" height=\"363\" class=\"wp-image-29361\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/iphone-keywords.png\" alt=\"iphone keywords\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/iphone-keywords.png 795w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/iphone-keywords-768x351.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/iphone-keywords-680x310.png 680w\" sizes=\"auto, (max-width: 795px) 100vw, 795px\"><\/p>\n<p>The latter is a particularly good keyword to target as an iPhone case seller because viewers will likely want to take more care of their phone once fixed\u2014in which case, they may want to buy a&nbsp;case.<\/p>\n<p>For best results with this strategy, make your videos are genuinely helpful and valuable, keep the fluff to a minimum and refrain from being overly promotional.<\/p>\n<p>Doing this has helped us to grow our YouTube channel to over 150,000 monthly views\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"347\" class=\"wp-image-29347\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/youtube-views.png\" alt=\"youtube views\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/youtube-views.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/youtube-views-768x296.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/youtube-views-680x262.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>\u2026 which has led to thousands of new paying leads and customers:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"552\" height=\"288\" class=\"wp-image-29363\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/Slack_-_Ahrefs.png\" alt=\"Slack Ahrefs\"><\/p>\n<p>Learn more about ranking your videos and growing your channel in <a href=\"https:\/\/ahrefs.com\/blog\/youtube-seo\/\">our guide to YouTube SEO<\/a>.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n<h2>3. Social media marketing<\/h2>\n<\/div><\/div>\n<p>Most businesses\u2019 social media marketing strategy can be summed up in one sentence:<\/p>\n<blockquote><p><em>Keep posting boring updates and promotions to followers across every channel.&nbsp;<\/em><\/p><\/blockquote>\n<p>If that\u2019s what you\u2019re doing, stop now. That\u2019s not a <a href=\"https:\/\/ahrefs.com\/blog\/ahrefs-twitter-marketing-strategy\/\">social media marketing strategy<\/a>; it\u2019s merely a way to waste time and alienate your followers.<\/p>\n<p>So what should you be&nbsp;doing?<\/p>\n<p>Here are a couple of&nbsp;tips.<\/p>\n<h3>Focus on <em>one<\/em>&nbsp;social network<\/h3>\n<p>Building a following takes time and effort. If you spread yourself too thin, then it\u2019s not going to work&nbsp;out.<\/p>\n<p>For that reason, it\u2019s better to focus on just one social network, at least initially.<\/p>\n<p>But which one should you choose?<\/p>\n<p>Contrary to popular belief, it\u2019s not necessarily the one with the most users. It\u2019s about finding the network where your target audience hangs out and understanding whether you can serve their reason for being&nbsp;there.<\/p>\n<p>If you have your finger on the pulse in your industry, then that first part shouldn\u2019t be too difficult.<\/p>\n<p>For example, most SEO professionals hang out on Twitter or Facebook. Few of them are on Snapchat or Instagram\u2014at least not in a professional capacity.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"835\" height=\"338\" class=\"wp-image-29355\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/brian-dean-insta.png\" alt=\"brian dean insta\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/brian-dean-insta.png 835w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/brian-dean-insta-768x311.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/brian-dean-insta-680x275.png 680w\" sizes=\"auto, (max-width: 835px) 100vw, 835px\"><\/p>\n<p>So, for us, we\u2019d want to focus on building a following on either Twitter or Facebook.<\/p>\n<p>However, if you\u2019re a food blogger, Pinterest would likely be a better option.<\/p>\n<p>But what about that second part of the equation?<\/p>\n<h3>Cater to the platform<\/h3>\n<p>Regardless of the platform you choose, you need to make an effort to understand why your audience is there and how you can serve&nbsp;them.<\/p>\n<p>For example, people tend to go to YouTube for entertainment or to learn something.<\/p>\n<p>Facebook, on the other hand, is different. People don\u2019t want to see 30-minute tutorials or promotions popping up in their newsfeed. They want to see interesting, funny, or shocking content which they can share with friends.<\/p>\n<p>To get peoples\u2019 attention here, you need to tell a story, create a short video, or do something else that\u2019ll stand out in an endless sea of promotions and vanity shots.<\/p>\n<p>On Twitter, it\u2019s more about communicating quickly, efficiently, and not overwhelming people.<\/p>\n<p>That\u2019s probably why we tend to get more attention on the short tips we&nbsp;share\u2026<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\"><a href=\"https:\/\/twitter.com\/hashtag\/SEO?src=hash&amp;ref_src=twsrc%5Etfw\">#SEO<\/a> tip 48: Answer questions on Quora\/forums to build traffic-driving links&nbsp;\ud83d\udd17<\/p>\n<p>Participate genuinely and answer questions.<\/p>\n<p>You\u2019ll be able to share the occasional link that will bring traffic back to your site! \ud83d\udcc8\ud83d\udcc8<a href=\"https:\/\/t.co\/hjdvViYB05\">https:\/\/t.co\/hjdvViYB05<\/a><\/p>\n<p>\u2014 Ahrefs (@ahrefs) <a href=\"https:\/\/twitter.com\/ahrefs\/status\/1138144200657166336?ref_src=twsrc%5Etfw\">June 10,&nbsp;2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>\u2026 than links to in-depth YouTube videos:<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">\ud83d\udcfd\ufe0f Digital Marketing for Beginners: 7 Strategies That Work by <a href=\"https:\/\/twitter.com\/samsgoh?ref_src=twsrc%5Etfw\">@samsgoh<\/a><\/p>\n<p>SEO. Social media marketing. Email marketing. PPC&nbsp;ads.<\/p>\n<p>Where do you even&nbsp;start?&nbsp;\ud83d\ude30<\/p>\n<p>\ud83d\udd3d Here\u2019s exactly how all of these work \u2013 based off a decade of experience rather than theory.<a href=\"https:\/\/t.co\/OrJ9czQV6D\">https:\/\/t.co\/OrJ9czQV6D<\/a><\/p>\n<p>\u2014 Ahrefs (@ahrefs) <a href=\"https:\/\/twitter.com\/ahrefs\/status\/1131213136072183808?ref_src=twsrc%5Etfw\">May 22,&nbsp;2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n<h2>4. Podcasting<\/h2>\n<\/div><\/div>\n<p>There are two ways to market your business with podcasts:<\/p>\n<ol>\n<li>Create your own podcast<\/li>\n<li>Get interviewed on someone else\u2019s podcast<\/li>\n<\/ol>\n<p>Creating a podcast is great for brand and audience building, but it can take a while to build traction. Also, most of us don\u2019t have the equipment or industry connections to create a popular podcast.<\/p>\n<p>Getting interviewed on podcasts is a different story.<\/p>\n<p>Podcasters are always on the lookout for interesting people to interview. You don\u2019t have to be a celebrity for this. As long as you have some industry experience (online or offline) and are willing to share some serious value, you\u2019ve got what it&nbsp;takes.<\/p>\n<p>Don\u2019t believe me? I\u2019m a nobody and I\u2019ve still being interviewed on podcasts:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29384\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/podcast-joshua.png\" alt width=\"900\" height=\"236\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/podcast-joshua.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/podcast-joshua-768x201.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/podcast-joshua-680x178.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>But how do you find podcasters that might want to interview you?<\/p>\n<p>Look through your favorite podcasts for interviews of others in your industry.<\/p>\n<p>Looking at the podcast page for <a href=\"https:\/\/www.eofire.com\/podcast\/\" target=\"_blank\" rel=\"noopener noreferrer\">Entrepreneur on Fire<\/a>, we see this episode with Jim&nbsp;Kwik.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1468\" height=\"594\" class=\"wp-image-29358\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/Podcasts_-_Entrepreneurs_on_Fire_with_John_Lee_Dumas.jpg\" alt=\"Podcasts Entrepreneurs on Fire with John Lee Dumas\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/Podcasts_-_Entrepreneurs_on_Fire_with_John_Lee_Dumas.jpg 1468w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/Podcasts_-_Entrepreneurs_on_Fire_with_John_Lee_Dumas-768x311.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/Podcasts_-_Entrepreneurs_on_Fire_with_John_Lee_Dumas-680x275.jpg 680w\" sizes=\"auto, (max-width: 1468px) 100vw, 1468px\"><\/p>\n<p>If we then click through to the interview, we notice two things:<\/p>\n<ol>\n<li>The guest\u2019s name is in the&nbsp;title.<\/li>\n<li>The page links to the guest\u2019s website\u2014specifically, the homepage.<\/li>\n<\/ol>\n<p>Both of these are very common for podcast interviews, and we can use that fact to help discover other podcasts that this person has been&nbsp;on.<\/p>\n<p>How? Paste the person\u2019s homepage into <a href=\"https:\/\/ahrefs.com\/site-explorer\">Ahrefs Site Explorer<\/a>, set the mode to \u201cURL,\u201d then go to the \u201cBacklinks\u201d report.<\/p>\n<p>Next, use the \u201cInclude\u201d filter to see only backlinks where the person\u2019s name is in the title of the referring page.<\/p>\n<p>Now we have a list of over 100 podcasts featuring Jim.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"548\" class=\"wp-image-29348\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/podcasts-jim-kwik.png\" alt=\"podcasts jim kwik\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/podcasts-jim-kwik.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/podcasts-jim-kwik-768x468.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/podcasts-jim-kwik-680x414.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>From here, all we need to do is filter through to find relevant prospects, then pitch the host by telling them why they should interview us and what we have to offer their audience.<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">pro tip<\/div><div class=\"recommendation-content\">\n<p>Although podcasters usually link to their interviewee\u2019s website from the episode page, that isn\u2019t always the case. Sometimes they link only to their social profiles.<\/p>\n<p>For that reason, it\u2019s often worth repeating the process above but with the interviewee\u2019s social profile URLs.<\/p>\n<p>For example, if we repeat the steps with Jim\u2019s Twitter URL, we find this podcast:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"886\" height=\"121\" class=\"wp-image-29364\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/podcast-se.png\" alt=\"podcast se\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/podcast-se.png 886w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/podcast-se-768x105.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/podcast-se-680x93.png 680w\" sizes=\"auto, (max-width: 886px) 100vw, 886px\"><\/p>\n<p>This didn\u2019t show up when we analyzed links to his website because the episode page doesn\u2019t link to&nbsp;it.<\/p>\n<\/div><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n<h2>5. Email marketing<\/h2>\n<\/div><\/div>\n<p>Each time we publish a new blog post, we send out a newsletter.<\/p>\n<p>It takes minutes to do, and it sends thousands of people to our&nbsp;blog.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"692\" height=\"146\" class=\"wp-image-29352\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/email-clicks.png\" alt=\"email clicks\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/email-clicks.png 692w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/email-clicks-680x143.png 680w\" sizes=\"auto, (max-width: 692px) 100vw, 692px\"><\/p>\n<p>But this didn\u2019t happen overnight\u2026<\/p>\n<p>We\u2019re able to do this now because we\u2019ve spent years building our email list, and now have tens of thousands of subscribers who actually want to hear from&nbsp;us.<\/p>\n<p>So if you haven\u2019t yet pulled the trigger when it comes to email marketing, the best time to start is right&nbsp;now.<\/p>\n<p>How? The first step is to <a href=\"https:\/\/ahrefs.com\/blog\/how-to-drive-traffic-to-your-website\/\">generate traffic to your site<\/a>.<\/p>\n<p>There are plenty of ways to do that, but blogging with SEO in mind (see #1) is the best long-term strategy. We\u2019ve been focused heavily on this for a few years, and we now get an estimated ~230,000 monthly visits to the Ahrefs Blog.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"899\" height=\"180\" class=\"wp-image-29360\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/ahrefs-blog-traffic.png\" alt=\"ahrefs blog traffic\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/ahrefs-blog-traffic.png 899w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/ahrefs-blog-traffic-768x154.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/ahrefs-blog-traffic-680x136.png 680w\" sizes=\"auto, (max-width: 899px) 100vw, 899px\"><\/p>\n<p>The next step is to convince those people to sign up to your newsletter.<\/p>\n<p>There are lots of tips and tricks for doing this: Lead magnets, content upgrades, etc.<\/p>\n<p>But the thing that unites all of <a href=\"https:\/\/ahrefs.com\/blog\/marketing-tactics\/\">these tactics<\/a> is providing something of value. It might be a PDF version of the post (content upgrade), a free 7-day email course (lead magnet), or something else.<\/p>\n<p>Here at Ahrefs, we keep things simple with a slide-in that triggers at the end of a&nbsp;post\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"428\" class=\"wp-image-29362\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/end-of-article-slide.png\" alt=\"end of article slide\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/end-of-article-slide.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/end-of-article-slide-768x365.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/end-of-article-slide-680x323.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>\u2026 and a subscribe box at the bottom of each&nbsp;page:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"160\" class=\"wp-image-29368\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/newsletter-opt-in.png\" alt=\"newsletter opt in\"><\/p>\n<p>This works well for us, but you may want to be a little more aggressive with your opt-ins if building your list is a priority.<\/p>\n<p>Just remember that list building is not something with a beginning and an end. It\u2019s an ongoing process, so don\u2019t put off emailing your list because you\u2019re scared it\u2019s not big enough.<\/p>\n<p>Make an effort to keep subscribers engaged and send them valuable information\u2014even if you don\u2019t have&nbsp;many.<\/p>\n<p>Do that consistently over time, and you\u2019ll have an engaged, responsive list of people that actually enjoy hearing from&nbsp;you.<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/sumo.com\/stories\/email-list-building\" target=\"_blank\" rel=\"noopener noreferrer\">List Building: 85 Free Ways To Build An Email Fast In&nbsp;2019<\/a><\/li>\n<li><a href=\"https:\/\/convertkit.com\/complete-guide-content-upgrades\/\" target=\"_blank\" rel=\"noopener noreferrer\">The (Actual) Complete Guide To Content Upgrades<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n<h2>6. Forums and community boards<\/h2>\n<\/div><\/div>\n<p>Communities and forums like Reddit, Quora, and Facebook pages can be great marketing channels.<\/p>\n<p>Just remember a few critical rules:<\/p>\n<ol>\n<li><strong>Never try to promote products and services directly. <\/strong>People often browse these platforms for entertainment or education. If you can\u2019t do either of those things, don\u2019t bother.<\/li>\n<li><strong>Link to your content sparingly, and only where appropriate<\/strong>. Most of the links on these platforms are <a href=\"https:\/\/ahrefs.com\/blog\/nofollow-links\/\">nofollowed<\/a>, meaning they have no SEO value. For that reason, there\u2019s no need to spam\u2014link to your content where it has value and supports a&nbsp;point.<\/li>\n<\/ol>\n<p>Think of these networks as a place to share expertise, experiences, build relationships, and help others.<\/p>\n<p>That\u2019s what my colleague Si Quan does on&nbsp;Quora.<\/p>\n<p>Here\u2019s his answer to the question, \u201cHow long will it take a new website to rank in Google?\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"526\" class=\"wp-image-29354\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/sq-quora-answer.gif\" alt=\"sq quora answer\"><\/p>\n<p>It\u2019s super in-depth and answers the question well.<\/p>\n<p>That\u2019s likely why it\u2019s the most upvoted answer on the thread and has racked up over 5,500 views in the last ~six months.<\/p>\n<p>But he also took the opportunity to link to a couple of relevant Ahrefs blog&nbsp;posts:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"622\" height=\"674\" class=\"wp-image-29356\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/ahrefs-blog-links.png\" alt=\"ahrefs blog links\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/ahrefs-blog-links.png 622w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/ahrefs-blog-links-392x425.png 392w\" sizes=\"auto, (max-width: 622px) 100vw, 622px\"><\/p>\n<p>The key point there is <strong>relevant<\/strong>. He didn\u2019t link to our homepage or a landing page. He linked to blog posts with more information about the things he was already talking about\u2014which is useful.<\/p>\n<p>Even if only 1% of the people who\u2019ve viewed that answer click a link, that\u2019s 55+ new readers from just one answer.<\/p>\n<p>But he hasn\u2019t just answered one question. He\u2019s answered 350+.<\/p>\n<p>Combined, those answers have racked up almost 800,000 views to&nbsp;date\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"352\" class=\"wp-image-29351\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/sq-quora-profile.png\" alt=\"sq quora profile\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/sq-quora-profile.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/sq-quora-profile-768x300.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/sq-quora-profile-680x266.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>\u2026 and now get tens of thousands of views every month with no additional effort.<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">pro tip<\/div><div class=\"recommendation-content\">\n<p>Looking for a way to find relevant and <a href=\"https:\/\/ahrefs.com\/blog\/quora-marketing\/\">popular questions to answer on Quora<\/a>?<\/p>\n<p>Follow the process in the video below, and pay attention to the bonus traffic hack:<\/p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-jv5gqxldz70\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-jv5gqxldz70\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/JV5GQxLDZ70?start=142&amp;feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/JV5GQxLDZ70?start=142&amp;feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe><\/p><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<p>He also answers relevant questions in Facebook groups from time to&nbsp;time.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"536\" class=\"wp-image-29370\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/sq-fb-answer.png\" alt=\"sq fb answer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/sq-fb-answer.png 500w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/sq-fb-answer-396x425.png 396w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\"><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n<h2>7. Paid&nbsp;ads<\/h2>\n<\/div><\/div>\n<p>Most small businesses never even consider paid ads because they aren\u2019t \u201cfree.\u201d<\/p>\n<p>But remember, <em>nothing<\/em>&nbsp;is truly free because everything takes time. And time is&nbsp;money.<\/p>\n<p>For that reason, there\u2019s no need to shy away from paid advertising. What you do want to avoid, however, is throwing money blindly into an ad network because somebody somewhere said it was&nbsp;good.<\/p>\n<p>Remember, what works for one person may not work for the&nbsp;next.<\/p>\n<p>So before you start pumping money into paid ads, consider the ABCs of paid advertising success:<\/p>\n<ul>\n<li><strong>A<\/strong>&nbsp;is for Audience,<\/li>\n<li><strong>B<\/strong>&nbsp;is for Budget,<\/li>\n<li><strong>C<\/strong>&nbsp;is for Commerciality.<\/li>\n<\/ul>\n<p>Let\u2019s start at the&nbsp;top.<\/p>\n<h3>Audience<\/h3>\n<p>Say that you\u2019re selling men\u2019s caffeine shampoo, would you advertise on Pinterest?<\/p>\n<p>Probably not. <a href=\"https:\/\/www.omnicoreagency.com\/pinterest-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">81% of Pinterest users are female<\/a>, and it\u2019s a platform used primarily by the younger generation.<\/p>\n<p>So the first step is to figure out which platform your target audience uses.<\/p>\n<p>Advertising anywhere else will be money down the&nbsp;drain.<\/p>\n<h3>Budget<\/h3>\n<p>Most PPC ads work on an auction basis, meaning that the more advertisers there are, the more expensive it gets for you and&nbsp;me.<\/p>\n<p>Say you\u2019re in the competitive industry of conference calls. If we search for that keyword in <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Ahrefs Keywords Explorer<\/a>&nbsp;with Google set as the search engine, the cost per click (CPC) is $20 in the&nbsp;US.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"723\" height=\"361\" class=\"wp-image-29367\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/cpc-conference-call.png\" alt=\"cpc conference call\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/cpc-conference-call.png 723w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/cpc-conference-call-680x340.png 680w\" sizes=\"auto, (max-width: 723px) 100vw, 723px\"><\/p>\n<p>If you have a paid advertising budget of $1,000 per month, then you\u2019d only be able to get 50 clicks before your budget is depleted.<\/p>\n<p>How can you solve this? Look for keywords with a lower cost per&nbsp;click.<\/p>\n<p>To do this, enter a seed keyword (e.g., conference call) in Ahrefs Keywords Explorer, then go to the \u201cPhrase match\u201d report to see all keywords from <a href=\"https:\/\/ahrefs.com\/big-data\">our database<\/a>&nbsp;containing that keyword.<\/p>\n<p>From there, filter for the maximum CPC you\u2019re willing to spend, and look down the list for lucrative opportunities.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"827\" height=\"545\" class=\"wp-image-29353\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/conference-call-phrase-match-cpc.png\" alt=\"conference call phrase match cpc\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/conference-call-phrase-match-cpc.png 827w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/conference-call-phrase-match-cpc-768x506.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/conference-call-phrase-match-cpc-645x425.png 645w\" sizes=\"auto, (max-width: 827px) 100vw, 827px\"><\/p>\n<p>Some good ones here might be \u201cvideo conference call app\u201d and \u201cconference call&nbsp;app.\u201d<\/p>\n<p>Not only are these cheaper keywords, but they also have clearer <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">search intent<\/a>. Someone searching for \u201cconference call app\u201d is obviously looking for an app that does conference calls, whereas someone searching for \u201cconference call\u201d could be looking for many different things.<\/p>\n<p>But don\u2019t forget, PPC is bigger than just Google. You can also advertise on other platforms like Facebook, Twitter, Pinterest, YouTube, etc.\u2014which are often cheaper.<\/p>\n<p>Just make sure your target audience actually hangs out&nbsp;there.<\/p>\n<h3>Commerciality<\/h3>\n<p>If you\u2019re bidding on a keyword like \u201cconference call app\u201d in Google, then it may make perfect sense to send visitors to an informative landing page.<\/p>\n<p>But that won\u2019t work on platforms like Facebook or Pinterest.<\/p>\n<p>Nobody there is in buying mode.<\/p>\n<p>So you need to bridge the gap between the intent of the platform and how you monetize your products. And the way you do that is with content.<\/p>\n<p>Say that you sell furniture and want to advertise on Pinterest. You wouldn\u2019t want to send people to sales pages for tables and chairs because people on Pinterest aren\u2019t looking for that. They\u2019re looking for inspiration.<\/p>\n<p>So it would make more sense to send them to a relevant blog post like \u201c11 Interior Design Tips For Your Living Room That Won\u2019t Break the&nbsp;Bank.\u201d<\/p>\n<p>You can then show relevant products naturally throughout the content, much like IKEA&nbsp;does.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"708\" class=\"wp-image-29346\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/ikea-product-link.jpg\" alt=\"ikea product link\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/ikea-product-link.jpg 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/ikea-product-link-768x604.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/ikea-product-link-540x425.jpg 540w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<h2>Final thoughts<\/h2>\n<p>The key to digital marketing success in today\u2019s climate is to adopt the mindset of the consumer.<\/p>\n<p>In other words, stop giving people the hard sell, and instead aim to solve their problems through free and valuable content that is relevant to your business.<\/p>\n<p>That\u2019s what we do here on the Ahrefs Blog, and it\u2019s been working pretty well for&nbsp;us.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"713\" height=\"264\" class=\"wp-image-29366\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/ahrefs-blog-traffic-growth.png\" alt=\"ahrefs blog traffic growth\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/ahrefs-blog-traffic-growth.png 713w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/08\/ahrefs-blog-traffic-growth-680x252.png 680w\" sizes=\"auto, (max-width: 713px) 100vw, 713px\"><\/p>\n<p>It\u2019s also important not to try the strategies above all at&nbsp;once.<\/p>\n<p>Pick one of them, then experiment with and master it before moving on to the&nbsp;next.<\/p>\n<p>Let me know in the comments if any of these strategies have worked for you. And if so, which was the most effective?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re running a small business, none&nbsp;of these things should be your&nbsp;focus. The digital marketing strategies that deserve your attention are the unsexy ones. In this post, we\u2019ll cover seven of those strategies and how to make them work for<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":29389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[390],"tags":[],"coauthors":[336],"class_list":["post-29373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Digital Marketing Strategies That Actually Work<\/title>\n<meta name=\"description\" content=\"Drive more traffic, leads, and sales to your business with these tried and tested digital marketing strategies that any business owner can use.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/digital-marketing-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Digital Marketing Strategies That Actually Work\" \/>\n<meta property=\"og:description\" content=\"Learn the tried and tested ways to drive more traffic, leads, and sales to your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/digital-marketing-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-06T22:43:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-12T08:43:05+00:00\" 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