{"id":26892,"date":"2019-04-04T03:37:28","date_gmt":"2019-04-04T11:37:28","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=26892"},"modified":"2024-09-17T06:24:20","modified_gmt":"2024-09-17T11:24:20","slug":"content-explorer-v2","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/content-explorer-v2\/","title":{"rendered":"Ahrefs Content Explorer 2.0: Rebuilt From Scratch (With New Features)"},"content":{"rendered":"<div class=\"intro-txt\"> In 2014, we released Content Explorer: a searchable and filterable database of hundreds of millions of web pages. It has since grown to over 1.1 BILLION web pages and today, we\u2019re announcing the launch of the new and much improved Content Explorer 2.0. <\/div>\n<p>Before I talk about new features, let me stress that this is <strong>not<\/strong>&nbsp;a small update.<\/p>\n<p>We rebuilt Content Explorer (v2) from the ground up!<\/p>\n<p>If you\u2019re not already familiar with <a href=\"https:\/\/twitter.com\/botsbreeder\" target=\"_blank\" rel=\"noopener noreferrer\">our CEO\u2019s<\/a>&nbsp;vision behind rebuilding all Ahrefs\u2019 tools from scratch and with the latest tech, please first read <a href=\"https:\/\/ahrefs.com\/blog\/keywords-explorer-3-0\/\">our launch post for Keywords Explorer 3.0<\/a>.<\/p>\n<p>No time? Here\u2019s the TLDR version: Moving things to new tech makes Ahrefs\u2019 tools work noticeably faster and substantially ramps up the speed of development. That means we\u2019re able to fulfil <a href=\"https:\/\/ahrefs.canny.io\/content-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">your feature requests<\/a>&nbsp;much quicker.<\/p>\n<p>Here\u2019s a quick overview of the new features in Content Explorer 2.0:<\/p>\n<ul>\n<li><a href=\"#broken-pages\">Broken (404 &amp; 410)&nbsp;pages<\/a><\/li>\n<li><a href=\"#published-republished\">Published &amp; republished dates<\/a><\/li>\n<li><a href=\"#content-trends\">Content trends graph<\/a><\/li>\n<li><a href=\"#inline-charts\">New in-line charts<\/a><\/li>\n<li><a href=\"#ui-filtering\">UI and filtering improvements<\/a><\/li>\n<\/ul>\n<p>Let\u2019s take a look at these new features in more detail and discuss some actionable use&nbsp;cases.<\/p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-y0efu3bi4ui\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-y0efu3bi4ui\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/Y0efU3BI4UI?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/Y0efU3BI4UI?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe><\/p><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h2>Search the content of broken (404, 410 &amp; \u201cNo domain\u201d) pages<\/h2>\n<p>Have you ever searched Content Explorer and found a dead page? No? That\u2019s because we used to remove them from the index as soon as our crawler saw they were no longer online.<\/p>\n<p>But during the creation of Content Explorer v2, we had a&nbsp;brainwave:<\/p>\n<blockquote class=\"small\"><div class=\"quote-content\">Why not keep dead pages in the index and just add a filter for live\/broken pages?<\/div><\/blockquote>\n<p>So that\u2019s what we did. You can now filter for live or broken pages or&nbsp;both:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-27340\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/broken-filter-ce.png\" alt width=\"233\" height=\"230\"><\/p>\n<p>How is that useful? Because some \u201cdead\u201d pages <a href=\"https:\/\/ahrefs.com\/blog\/high-quality-backlinks\/\">have high-quality backlinks pointing to them<\/a>!<\/p>\n<p>For example, imagine that you run a cooking website. If you search for something like \u201crecipe\u201d and filter for broken pages, you get 69,789 results. If you then narrow the results down to only pages with at least 100 referring domains, you\u2019re left with 86 web&nbsp;pages.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"508\" class=\"wp-image-26866\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/content-explorer-recipe-broken.png\" alt=\"content explorer recipe broken\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/content-explorer-recipe-broken.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/content-explorer-recipe-broken-768x433.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/content-explorer-recipe-broken-680x384.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Let\u2019s do the&nbsp;math:<\/p>\n<blockquote><p>86 web pages * 100+ linking websites = <strong>8,600+ potential link building opportunities!<\/strong><\/p><\/blockquote>\n<p>Did I lose you? Let\u2019s take a closer look at that very first result:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"749\" height=\"116\" class=\"wp-image-26863\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/double-broccoli-quinoa-recipe.png\" alt=\"double broccoli quinoa recipe\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/double-broccoli-quinoa-recipe.png 749w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/double-broccoli-quinoa-recipe-680x105.png 680w\" sizes=\"auto, (max-width: 749px) 100vw, 749px\"><\/p>\n<p>This page clearly used to be home to a double broccoli quinoa recipe (you can check the URL at <a href=\"https:\/\/web.archive.org\/web\/20130221001457\/https:\/\/www.101cookbooks.com\/archives\/double-broccoli-quinoa-recipe.html\" target=\"_blank\" rel=\"noopener noreferrer\">archive.org<\/a>&nbsp;to see some historical snapshots).&nbsp;It must have been a good one too, as it managed to attract backlinks from 203 referring domains. If we click the title, the page opens in a new tab and we can confirm that it is indeed a 404 (i.e., dead&nbsp;page).<\/p>\n<p>So, on the face of it, this looks like a perfect <a href=\"https:\/\/ahrefs.com\/blog\/broken-link-building\/\">broken link building<\/a>&nbsp;opportunity. We can reach out to those 203 people, tell them they\u2019re linking to a dead page, and possibly get them to link to us instead.<\/p>\n<p>But are any of those backlinks from 203 unique websites <em>actually<\/em>&nbsp;worth pursuing?<\/p>\n<p>Let\u2019s hit the caret and click through to the <strong>Backlinks<\/strong>&nbsp;report for this&nbsp;page.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"899\" height=\"735\" class=\"wp-image-26882\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/backlinks-to-recipe.png\" alt=\"backlinks to recipe\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/backlinks-to-recipe.png 899w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/backlinks-to-recipe-768x628.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/backlinks-to-recipe-520x425.png 520w\" sizes=\"auto, (max-width: 899px) 100vw, 899px\"><\/p>\n<p>Right away, we see \u201cdofollow\u201d contextual links&nbsp;from:<\/p>\n<ul>\n<li>Buzzfeed (DR91)<\/li>\n<li>Smithsonian Magazine (DR89)<\/li>\n<li>MNN [Mother Nature Network] (DR&nbsp;83)<\/li>\n<\/ul>\n<p>\u2026 and hundreds of other small-to-medium-sized websites and&nbsp;blogs.<\/p>\n<p>But remember, this page no longer exists. That means <strong>203 sites are linking to a dead&nbsp;page.&nbsp;<\/strong><\/p>\n<p>Therein lies the opportunity:<\/p>\n<ul>\n<li>Publish your own delicious broccoli quinoa&nbsp;recipe&nbsp;(unless you have one already)<\/li>\n<li>Ask anyone linking to the dead page to link to your working recipe instead.<\/li>\n<\/ul>\n<p>Here\u2019s <a href=\"https:\/\/www.youtube.com\/watch?v=IOSrx95e4lo\" target=\"_blank\" rel=\"noopener noreferrer\">an in-depth video<\/a>&nbsp;explaining how to execute this strategy to perfection:<\/p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-iosrx95e4lo\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-iosrx95e4lo\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/IOSrx95e4lo?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/IOSrx95e4lo?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe><\/p><\/div>\n<\/div>\n<\/div>\n<p>Here\u2019s another neat&nbsp;tip:<\/p>\n<p>Dead pages often occur due to bad <a href=\"https:\/\/ahrefs.com\/blog\/website-migration\/\">site migrations<\/a>, the deletion of content in bulk following a <a href=\"https:\/\/ahrefs.com\/blog\/content-audit\/\">content audit<\/a>, or the expiration of a domain. So, I\u2019d say that there\u2019s a high chance of a site with one dead page having more dead&nbsp;pages.<\/p>\n<p>How can you check? Click on the domain of a result to see all other dead pages from that&nbsp;site:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"522\" height=\"117\" class=\"wp-image-26868\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/view-all-pages-on-domain.png\" alt=\"view all pages on domain\"><\/p>\n<p>Now we have two good broken link building opportunities!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"763\" height=\"244\" class=\"wp-image-26891\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/broken-links-on-same-site-ce-2.png\" alt=\"broken links on same site ce 2\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/broken-links-on-same-site-ce-2.png 763w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/broken-links-on-same-site-ce-2-680x217.png 680w\" sizes=\"auto, (max-width: 763px) 100vw, 763px\"><\/p>\n<p>At this stage, you might be wondering how many dead pages are in our index. I had the same question, and so I asked our team to run the numbers. I also asked them to check how many referring domains point to each dead&nbsp;page.<\/p>\n<p>Here are the results:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1037\" class=\"wp-image-26864\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/content-explorer-broken-pages.png\" alt=\"content explorer broken pages\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/content-explorer-broken-pages.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/content-explorer-broken-pages-768x885.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/content-explorer-broken-pages-369x425.png 369w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Right now, we have just shy of 26 million dead pages in Content Explorer. Of those, ~14% have at least one backlink. Now, that number might not sound huge and it isn\u2019t. That\u2019s because we only stopped deleting dead pages from the index in November 2018, which means that <strong>the number of dead pages is growing by around 5 million per month<\/strong>&nbsp;and will continue to do&nbsp;so!<\/p>\n<p>That\u2019s a critical point. It means that, in theory, you should <strong>never<\/strong>&nbsp;run out of broken link building opportunities!<\/p>\n<p>By the way, if you\u2019re curious how many dead pages are in our index as of today, try&nbsp;this:<\/p>\n<ol>\n<li>Go to <a href=\"https:\/\/ahrefs.com\/v2-content-explorer\">Content Explorer<\/a><\/li>\n<li>Run a blank search<\/li>\n<li>Filter for broken pages&nbsp;only.<\/li>\n<\/ol>\n<p>The number of results is roughly equal to the number of dead pages in our&nbsp;index.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"758\" height=\"298\" class=\"wp-image-26872\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/content-explorer-blank-search.png\" alt=\"content explorer blank search\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/content-explorer-blank-search.png 758w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/content-explorer-blank-search-680x267.png 680w\" sizes=\"auto, (max-width: 758px) 100vw, 758px\"><\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">IMPORTANT<\/div><div class=\"recommendation-content\">\n<p>Please note that we <strong>don\u2019t<\/strong>&nbsp;crawl the web looking for 404 &amp; 410 pages to add to Content Explorer. We simply retain existing pages as they go missing. In other words, we won\u2019t add any pages that were already \u201cdead\u201d by November 2018 to our database.<\/p>\n<\/div><\/div>\n<p>&nbsp;<\/p>\n<h2>See published &amp; republished dates<\/h2>\n<p>Have you seen <a href=\"https:\/\/ahrefs.com\/blog\/top-google-searches\/\">our list of the top 100 Google searches<\/a>?<\/p>\n<p>We originally published this post in April 2017. But we now update and republish it with fresh data every month. This ensures that we continue to rank high in Google, which often rewards publishers who keep content up-to-date.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"703\" height=\"259\" class=\"wp-image-26880\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/republish-date-top-google-searches.png\" alt=\"republish date top google searches\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/republish-date-top-google-searches.png 703w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/republish-date-top-google-searches-680x251.png 680w\" sizes=\"auto, (max-width: 703px) 100vw, 703px\"><\/p>\n<p>We\u2019re not the only ones to do this either. Lots of sites regularly update and republish content.<\/p>\n<p>That\u2019s why we decided to tag the pages in Content Explorer v2 as either <em>Published once<\/em> or <em>Republished<\/em>.<\/p>\n<p>We also now store two different dates for each piece of content:<\/p>\n<ol>\n<li><strong>First published:<\/strong>&nbsp;the date the page was first published, or the date when we first crawled it.<\/li>\n<li><strong>Published\/Republished:<\/strong>&nbsp;the date the page was published (for the pages published once) or the republish date (for pages that have been republished).<\/li>\n<\/ol>\n<p>However, we only show two dates in the UI for republished pages. Reason being, for content that hasn\u2019t been republished, the <em>First published<\/em> and <em>Published<\/em> dates are the same\u2014so there\u2019s no point showing them&nbsp;both!<\/p>\n<p>Here\u2019s how that&nbsp;looks:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-27618\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/Content_Explorer.jpg\" alt width=\"1180\" height=\"580\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/Content_Explorer.jpg 1180w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/Content_Explorer-768x377.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/Content_Explorer-680x334.jpg 680w\" sizes=\"auto, (max-width: 1180px) 100vw, 1180px\"><\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">IMPORTANT<\/div><div class=\"recommendation-content\">\n<p>If a page is republished within 30 days of publishing, we don\u2019t mark it as republished. This is because people often issue small updates to a piece of content (e.g., spelling fixes) shortly after publishing.<\/p>\n<\/div><\/div>\n<p>Now here\u2019s the best part: There are filters for&nbsp;both!<\/p>\n<p>These allow you to do some really cool stuff when it comes to content research.<\/p>\n<p>For a start, if you\u2019re an SEO freelancer or run a marketing agency, you may want to run a quick check to see whether a potential client is updating their old content. If they aren\u2019t, this could be a low-hanging opportunity to increase their organic traffic.<\/p>\n<p>Here are a couple more use&nbsp;cases:<\/p>\n<h3>1. Find out-of-date pages with lots of backlinks<\/h3>\n<p>Let\u2019s say that you run a fitness blog. You\u2019re looking for content ideas to which there\u2019s a clear path to build backlinks. Here\u2019s what you could&nbsp;do:<\/p>\n<p>Search Content Explorer for something like \u201cfitness\u201d or \u201cprotein,\u201d then filter for&nbsp;pages:<\/p>\n<ul>\n<li>That are <strong>live<\/strong>&nbsp;(not broken)<\/li>\n<li>That have only been <strong>published once<\/strong><\/li>\n<li>That were <strong>published many years&nbsp;ago<\/strong><\/li>\n<li>With <strong>100+ referring domains<\/strong>.<\/li>\n<\/ul>\n<p>Here\u2019s what we&nbsp;get:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"359\" class=\"wp-image-26886\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/protein-pages-search.png\" alt=\"protein pages search\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/protein-pages-search.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/protein-pages-search-768x306.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/protein-pages-search-680x271.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>2,084 pages that match our criteria, and this one looks super-relevant:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"765\" height=\"123\" class=\"wp-image-26884\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/protein-recipes-with-backlinks.png\" alt=\"protein recipes with backlinks\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/protein-recipes-with-backlinks.png 765w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/protein-recipes-with-backlinks-680x109.png 680w\" sizes=\"auto, (max-width: 765px) 100vw, 765px\"><\/p>\n<p>It has backlinks from 150 referring domains and was published in&nbsp;2016.<\/p>\n<p>If we take a look at the page itself, we can see that it lists high-protein smoothie recipes from other websites.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"762\" height=\"253\" class=\"wp-image-26869\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/protein-shakes-recipes.png\" alt=\"protein shakes recipes\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/protein-shakes-recipes.png 762w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/protein-shakes-recipes-680x226.png 680w\" sizes=\"auto, (max-width: 762px) 100vw, 762px\"><\/p>\n<p>That\u2019s important because the recipes aren\u2019t actually on this page. So, for this page to have any value to its visitors, those links to the recipes still <em>need<\/em>&nbsp;to work.<\/p>\n<p>Given that this page hasn\u2019t been republished for the best part of three years, I\u2019m betting that isn\u2019t the case\u2026 and I\u2019m right. I clicked the first recipe link in that post, only to find that the recipe no longer exists.<\/p>\n<p>So, here\u2019s what you could&nbsp;do:<\/p>\n<ol>\n<li>Create an up-to-date working list of high-protein smoothie recipes<\/li>\n<li>Ask anyone linking to the old page to swap out the link in favor of&nbsp;yours<\/li>\n<\/ol>\n<p>You can find all backlinks to a page by hitting the caret and clicking through to the <strong>Backlinks<\/strong>&nbsp;report.<\/p>\n<h3>2. Find old, but recently-updated pages about a given&nbsp;topic<\/h3>\n<p>If an old page has been updated recently, then the author has clearly identified the topic as having potential and being something that people are still very interested in.<\/p>\n<p>So, it\u2019s a topic you should consider covering too (if you haven\u2019t done so already).<\/p>\n<p>To find such pages, search Content Explorer for your chosen topic, then filter for&nbsp;pages:<\/p>\n<ul>\n<li>That are <strong>live<\/strong>&nbsp;(not broken)<\/li>\n<li>That have been <strong>republished recently<\/strong><\/li>\n<li>That were <strong>originally published many years&nbsp;ago<\/strong><\/li>\n<\/ul>\n<p>For example, there are 135,596 articles about \u201cbest apps\u201d published between 2000 and 2016. Of those, 2,894 were republished in the last 12 months. That\u2019s roughly <strong>2%<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"746\" height=\"300\" class=\"wp-image-26885\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/republished-content-explorer.png\" alt=\"republished content explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/republished-content-explorer.png 746w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/republished-content-explorer-680x273.png 680w\" sizes=\"auto, (max-width: 746px) 100vw, 746px\"><\/p>\n<p>But if we search for \u201cbest iPod,\u201d we see only 7,735 articles published during that time, and only 17 were republished in the last 12 months.<\/p>\n<p>That\u2019s roughly <strong>0.2%<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"284\" class=\"wp-image-26875\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/content-explorer-republished-ipod.png\" alt=\"content explorer republished ipod\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/content-explorer-republished-ipod.png 755w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/content-explorer-republished-ipod-680x256.png 680w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\"><\/p>\n<p>This makes sense. iPods are old news, so that\u2019s why so few sites bother to update their articles on the topic. However, \u201cbest apps\u201d is something that people still care about. It\u2019s also a topic that needs regular updates because new apps are released all the&nbsp;time.<\/p>\n<p>&nbsp;<\/p>\n<h2>See content trends over&nbsp;time<\/h2>\n<p>I\u2019m sure you\u2019re familiar with Google Trends, which shows the search popularity of a given topic over time. Here it shows when people around the world were searching for MMA superstar \u201cConor McGregor\u201d between 2016 and&nbsp;2018:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"571\" class=\"wp-image-26887\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/mcgregor_-_Explore_-_Google_Trends.png\" alt=\"mcgregor Explore Google Trends\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/mcgregor_-_Explore_-_Google_Trends.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/mcgregor_-_Explore_-_Google_Trends-768x274.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/mcgregor_-_Explore_-_Google_Trends-680x243.png 680w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Now compare that to how much content bloggers and journalists created during the same period in Content Explorer:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"523\" class=\"wp-image-26890\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/Content_Explorer-1.png\" alt=\"Content Explorer 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/Content_Explorer-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/Content_Explorer-1-768x251.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/Content_Explorer-1-680x222.png 680w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>If you compare peoples\u2019 interest in that <a href=\"https:\/\/www.youtube.com\/watch?v=63OCvuC-GSY\" target=\"_blank\" rel=\"noopener noreferrer\">bus incident<\/a>&nbsp;with how vastly it was covered, journalists\u2019 hunger for sensationalist stories becomes evident.<\/p>\n<p>How else can you use these charts? Here are a couple of&nbsp;ideas:<\/p>\n<h3>1. Find brand mentions over&nbsp;time<\/h3>\n<p>Enter your brand name into Content Explorer and exclude your own domain. Check the content trends chart.<\/p>\n<p>If it shows a rising trend, then your brand is getting mentioned more and more as time goes&nbsp;on.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"502\" class=\"wp-image-26871\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/Content_Explorer.png\" alt=\"Content Explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/Content_Explorer.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/Content_Explorer-768x241.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/Content_Explorer-680x213.png 680w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>If it shows a declining trend, then that indicates that people are talking about your brand less and&nbsp;less.<\/p>\n<div class=\"editor-note\"><div class=\"editor-title\">Editor\u2019s Note<\/div><div class=\"editor-content\">\n<p>Be aware that as our infrastructure grows, so does the number of pages we add to Content Explorer each month. That\u2019s why some topics may appear to show a slight upward trend, even if interest hasn\u2019t significantly increased or decreased over the years (e.g., try the query \u201cpizza\u201d).<\/p>\n<\/div><div class=\"editor-info clearfix\"><div class=\"editor-photo\"><img decoding=\"async\" alt=\"Joshua Hardwick\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2017\/09\/me.jpg\"><\/div><div class=\"extra-box\"><div class=\"editor\">Joshua Hardwick<\/div><div class=\"editor-job\">Head of Content<\/div><\/div><\/div><\/div>\n<p>You can also do the same for your competitors, and compare which of them gets the most online mentions over&nbsp;time.<\/p>\n<h3>2. Check the publishing frequency of you vs. competitors<\/h3>\n<p>Ever wondered how often your competitors republish their content?<\/p>\n<p>Just paste their blog URL into Content Explorer and switch the search mode to \u201cIn URL.\u201d Here\u2019s what we see for the Moz&nbsp;blog:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"464\" class=\"wp-image-26867\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/moz-no-republish-ce.png\" alt=\"moz no republish ce\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/moz-no-republish-ce.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/moz-no-republish-ce-768x396.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/moz-no-republish-ce-680x351.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>It looks like they rarely republish any of their posts, despite publishing around twenty new posts per&nbsp;month.<\/p>\n<p>However, if we do the same for the Ahrefs blog, we see the opposite:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"463\" class=\"wp-image-26877\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/ahrefs-blog-republished.png\" alt=\"ahrefs blog republished\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/ahrefs-blog-republished.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/ahrefs-blog-republished-768x395.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/ahrefs-blog-republished-680x350.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>We republish content all the time, as shown by the dark blue bars in Content Explorer.<\/p>\n<h3>3. Find topics with a lot of outreach potential<\/h3>\n<p>People who\u2019ve written about the same topic as your content make great outreach prospects (given that you have something unique to impress them&nbsp;with).<\/p>\n<p>The fact they mentioned the topic tells you they have an interest in it. So it makes perfect sense to reach out and introduce yourself and your work in that&nbsp;field.<\/p>\n<p>For example, if we wanted to promote <a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/\">our link building guide<\/a>, we could search Content Explorer for pages that mention things like \u201clink building\u201d\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"734\" height=\"298\" class=\"wp-image-26878\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/link-building-ce-search.png\" alt=\"link building ce search\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/link-building-ce-search.png 734w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/link-building-ce-search-680x276.png 680w\" sizes=\"auto, (max-width: 734px) 100vw, 734px\"><\/p>\n<p>\u2026 then all we have to do is shoot them a quick email, introduce ourselves, and explain why our link building guide is worth taking a look&nbsp;at.<\/p>\n<p>This is nothing new. You could do this in the old version of Content Explorer.<\/p>\n<p>What is new, however, is the ability to check the \u201congoing outreach potential\u201d of a topic before even creating content.<\/p>\n<p>Let me explain. Say that you were torn between writing two blog posts: one about \u201cPageRank\u201d or one about \u201clink building.\u201d If we search for \u201cPageRank\u201d in Content Explorer and filter for pages that were first published in the last 6 months, we can see from mousing over the bars on the trends chart that there are around 500 new posts mentioning \u201cPageRank\u201d published each&nbsp;month.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"410\" class=\"wp-image-26883\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/pagerank-average-content-per-month.png\" alt=\"pagerank average content per month\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/pagerank-average-content-per-month.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/pagerank-average-content-per-month-768x350.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/pagerank-average-content-per-month-680x310.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>If we do the same for \u201clink building,\u201d we see that there are around 2,000 new posts published each&nbsp;month.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"415\" class=\"wp-image-26888\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/link-building-content-per-month.png\" alt=\"link building content per month\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/link-building-content-per-month.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/link-building-content-per-month-768x354.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/link-building-content-per-month-680x314.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Translation: there are potentially 4x more fresh outreach prospects for \u201clink building\u201d compared to \u201cPageRank\u201d each&nbsp;month.<\/p>\n<p>This is a very useful exercise when pitching clients and trying to figure out how many links you can expect to build for them month after month. If you assume a consistent conversion rate across all campaigns, then you can expect to build 4x more links to a topic with 2,000 new mentions each month compared to one with only&nbsp;500.<\/p>\n<p>&nbsp;<\/p>\n<h2>See more insights at a glance with new in-line charts<\/h2>\n<p>The early version of Content Explorer focused solely on helping you find the \u201cmost shared\u201d content from all around the web. But over time, we gradually added more SEO metrics to every piece of content in our&nbsp;index.<\/p>\n<p>And in v2, we\u2019ve given the <a href=\"\/blog\/ahrefs-seo-metrics\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-metrics\/\">SEO metrics<\/a>&nbsp;of each page the visual emphasis they deserve:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"816\" class=\"wp-image-26881\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/Content_Explorer-1.jpg\" alt=\"Content Explorer 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/Content_Explorer-1.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/Content_Explorer-1-768x392.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/Content_Explorer-1-680x347.jpg 680w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>For the Ref. domains, Organic traffic, and Traffic value graphs, it\u2019s also possible to choose the period for which the data is displayed. You can choose from the <em>last 30 days<\/em>, <em>last 6 months<\/em>, or the <em>last 3 years<\/em>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"622\" height=\"173\" class=\"wp-image-26876\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/graph-trends-filter.png\" alt=\"graph trends filter\"><\/p>\n<p>Here are a couple of use cases for these charts:<\/p>\n<h3>Referring domains chart<\/h3>\n<p>Use this to identify pages at a glance that are attracting a lot of&nbsp;links.<\/p>\n<p>For example, try searching for a topic related to a piece of content you already have on your site. This will find other pages about the same topic. You can then look for pages that are attracting links consistently, or that have seen a huge increase in links recently.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"796\" height=\"122\" class=\"wp-image-26879\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/link-spike.png\" alt=\"link spike\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/link-spike.png 796w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/link-spike-768x118.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/link-spike-680x104.png 680w\" sizes=\"auto, (max-width: 796px) 100vw, 796px\"><\/p>\n<p>Investigate these pages further by checking the <strong>Backlinks<\/strong>&nbsp;report. You may find that the person behind this content is running a link building campaign that\u2019s working. This is something you can often learn from and replicate.<\/p>\n<h3>Traffic chart<\/h3>\n<p>If the traffic graph correlates with an increase in Ref. domains, then it\u2019s likely that the owner of the web page is building or earning links that are moving the needle in terms of organic traffic.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"926\" height=\"120\" class=\"wp-image-26874\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/correlation-traffic-links.png\" alt=\"correlation traffic links\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/correlation-traffic-links.png 926w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/correlation-traffic-links-768x100.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/correlation-traffic-links-680x88.png 680w\" sizes=\"auto, (max-width: 926px) 100vw, 926px\"><\/p>\n<p>If you notice a page with declining traffic, then there\u2019s a chance it hasn\u2019t been updated for a long time. In which case, you may be able to outrank it by publishing a fresh piece of content on the&nbsp;topic.<\/p>\n<p>&nbsp;<\/p>\n<h2>Other new features and filters<\/h2>\n<p>Before I wrap this up, here are a few more new things that deserve a mention.<\/p>\n<h3>1-click filtering by website or author<\/h3>\n<p>Click the name of the author for any result to see all other content by that author.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"118\" class=\"wp-image-26873\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/author-filter.png\" alt=\"author filter\"><\/p>\n<p>This is especially useful for finding sites to pitch <a href=\"https:\/\/ahrefs.com\/blog\/guest-blogging\/\">guest posts<\/a>&nbsp;to:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"654\" height=\"687\" class=\"wp-image-26865\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/ryan-stewart-guest-posts.png\" alt=\"ryan stewart guest posts\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/ryan-stewart-guest-posts.png 654w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/ryan-stewart-guest-posts-405x425.png 405w\" sizes=\"auto, (max-width: 654px) 100vw, 654px\"><\/p>\n<h3>Better date filter UI<\/h3>\n<p>No longer do you have to waste valuable time scrolling through months or years of our poorly-designed calendar UI. We\u2019ve added a bunch of presets along with a \u201ccustom\u201d filter to make filtering by publish\/republish date easier than&nbsp;ever.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"213\" height=\"317\" class=\"wp-image-26889\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/calendar-filter-content-explorer.png\" alt=\"calendar filter content explorer\"><\/p>\n<h2>Final thoughts<\/h2>\n<p>This article only scratches the surface of what\u2019s possible in the new Content Explorer.<\/p>\n<p>We have a more in-depth video tutorial coming soon.<\/p>\n<p>Having said that, I\u2019m sure there are use cases of the new Content Explorer that even I haven\u2019t discovered yet. Let me know in the comments if you think of&nbsp;any!&nbsp;\ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before I talk about new features, let me stress that this is not&nbsp;a small update. We rebuilt Content Explorer (v2) from the ground up! If you\u2019re not already familiar with our CEO\u2019s&nbsp;vision behind rebuilding all Ahrefs\u2019 tools from scratch and<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":81,"featured_media":26963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[333],"tags":[],"coauthors":[338],"class_list":["post-26892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-blog","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ahrefs Content Explorer 2.0: Rebuilt From Scratch (With New Features)<\/title>\n<meta name=\"description\" content=\"In 2014, we launched Content Explorer: a searchable database of hundreds of millions of web pages. 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