{"id":26370,"date":"2019-03-14T07:07:51","date_gmt":"2019-03-14T15:07:51","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=26370"},"modified":"2025-02-10T08:00:38","modified_gmt":"2025-02-10T13:00:38","slug":"youtube-seo","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/youtube-seo\/","title":{"rendered":"YouTube SEO: How to Rank Your Videos From Start to Finish"},"content":{"rendered":"<div class=\"intro-txt\">Do you want to know how we increased our YouTube search views by nearly 400%?<\/div>\n<p>Within 7\u00bd &nbsp;months, we achieved some killer rankings on YouTube for some of the most sought after keywords in our industry.<\/p>\n<p>While rankings are geographically targeted and always in flux, here are a few examples:<\/p>\n<div id=\"attachment_26335\" style=\"width: 1528px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-26335\" class=\"size-full wp-image-26335\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/local_seo_-_YouTube.jpg\" alt width=\"1518\" height=\"548\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/local_seo_-_YouTube.jpg 1518w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/local_seo_-_YouTube-768x277.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/local_seo_-_YouTube-680x245.jpg 680w\" sizes=\"auto, (max-width: 1518px) 100vw, 1518px\"><p id=\"caption-attachment-26335\" class=\"wp-caption-text\">#1 for \u201clocal SEO\u201d<\/p><\/div>\n<div id=\"attachment_26360\" style=\"width: 1550px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-26360\" class=\"size-full wp-image-26360\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/seo_tips_-_YouTube.jpg\" alt width=\"1540\" height=\"532\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/seo_tips_-_YouTube.jpg 1540w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/seo_tips_-_YouTube-768x265.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/seo_tips_-_YouTube-680x235.jpg 680w\" sizes=\"auto, (max-width: 1540px) 100vw, 1540px\"><p id=\"caption-attachment-26360\" class=\"wp-caption-text\">#1 for \u201cSEO&nbsp;tips\u201d<\/p><\/div>\n<div id=\"attachment_26297\" style=\"width: 1610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-26297\" class=\"size-full wp-image-26297\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-search-results-seo.jpg\" alt width=\"1600\" height=\"857\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-search-results-seo.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-search-results-seo-768x411.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-search-results-seo-680x364.jpg 680w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><p id=\"caption-attachment-26297\" class=\"wp-caption-text\">#2 for \u201cSEO\u201d<\/p><\/div>\n<p>We aren\u2019t a viral sensation, but we\u2019ve had steady growth from the first day we published a keyword-targeted video.<\/p>\n<div id=\"attachment_26314\" style=\"width: 1610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-26314\" class=\"size-full wp-image-26314\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/ahrefs-youtube-analytics-search-traffic.jpg\" alt width=\"1600\" height=\"800\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/ahrefs-youtube-analytics-search-traffic.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/ahrefs-youtube-analytics-search-traffic-768x384.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/ahrefs-youtube-analytics-search-traffic-680x340.jpg 680w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><p id=\"caption-attachment-26314\" class=\"wp-caption-text\">Ahrefs YouTube Search Traffic over the past 7 months.<\/p><\/div>\n<p>In fact, our channel has amassed over 3 million minutes of watch time in that same 7-month period (<em>~6 years<\/em>&nbsp;worth of attention).<\/p>\n<p>Our channel isn\u2019t huge, we publish one video per week, and our industry isn\u2019t exactly \u201cexciting.\u201d And compared to our top competitors, our subscriber count is microscopic.<\/p>\n<p>But that\u2019s what I <em>love<\/em>&nbsp;about YouTube SEO.<\/p>\n<p>Anyone and everyone has the opportunity to <em>entertain, engage, and rank<\/em>.<\/p>\n<p>In this post, you\u2019ll learn how to rank your YouTube videos from start to finish.<\/p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-ny3y0v9udwm\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-ny3y0v9udwm\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/NY3y0V9UDwM?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/NY3y0V9UDwM?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe><\/p><\/div>\n<\/div>\n<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n<h2>What is YouTube SEO?<\/h2>\n<\/div><\/div>\n<p>YouTube SEO is the process of optimizing your videos, playlists, and channel to rank high in YouTube\u2019s organic search results for a given search query.<\/p>\n<p>Rather than trying to dip into every traffic source in YouTube analytics, I\u2019ll be focusing on ranking videos in YouTube search and sprinkle a few tips to \u201cdouble dip\u201d your video rankings in Google search.<\/p>\n<p>So I won\u2019t be covering suggested videos, browse features, and other traffic sources.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n<h2>How YouTube\u2019s search engine algorithm works<\/h2>\n<\/div><\/div>\n<p>YouTube explains their <a href=\"https:\/\/creatoracademy.youtube.com\/page\/lesson\/discovery\" target=\"_blank\" rel=\"noopener noreferrer\">discovery and search ranking algorithm<\/a>&nbsp;in two sentences.<\/p>\n<blockquote><p>Videos are ranked based on a variety of factors including how well the title, description, and video content match the viewer\u2019s query. Beyond that, we look at which videos have driven the most engagement for a query, and make sure it\u2019s easy for viewers to find&nbsp;those.<\/p><\/blockquote>\n<p>So yes, keywords matter from both on-page and \u201cin-video\u201d perspectives. Matching search intent is critical.<\/p>\n<p>But the key ingredient to effective video SEO is <strong>high engagement<\/strong>.<\/p>\n<p>They want you to keep viewers on their platform for as long as possible (even if it\u2019s not on your own videos).<\/p>\n<p>That\u2019s because <a href=\"https:\/\/ahrefs.com\/blog\/how-to-get-more-views-on-youtube\/\">more video views<\/a> = more ads shown = more money in the bank for Alphabet Inc.<\/p>\n<p>Most importantly, they want you to drive engagement to your videos and they\u2019ll reward you with visibility.<\/p>\n<p>Most engagement metrics can be measured in YouTube analytics as likes\/dislikes, comments, CTR, audience retention, average watch time, end screen clicks, card clicks, and the list goes&nbsp;on.<\/p>\n<p>Bottom line?<\/p>\n<p>If you can\u2019t engage your audience, your chances of ranking your YouTube videos for a meaningful keyword are slim to&nbsp;none.<\/p>\n<p>Enough chitter chatter.<\/p>\n<p>Let\u2019s get down to the 7-step process to rank your videos higher in YouTube search.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n<h2>Step #1: YouTube keyword research<\/h2>\n<\/div><\/div>\n<p>If you\u2019re not targeting keywords with search volume, then you\u2019re not going to get search traffic.<\/p>\n<p>We had some first-hand experience of this in March - June. We launched a series of product-related videos for our former Marketing with Ahrefs&nbsp;series, which are used to educate our users rather than drive search traffic.<\/p>\n<div id=\"attachment_26343\" style=\"width: 1610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-26343\" class=\"size-full wp-image-26343\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/low-youtube-search-views.jpg\" alt width=\"1600\" height=\"817\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/low-youtube-search-views.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/low-youtube-search-views-768x392.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/low-youtube-search-views-680x347.jpg 680w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><p id=\"caption-attachment-26343\" class=\"wp-caption-text\">Lifetime search traffic for our \u201ckeyword ideas\u201d video.<\/p><\/div>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> We\u2019re not suggesting only to create keyword targeted videos. There are different ways to attack trending topics, capitalize on suggested views and create content for existing customers.&nbsp;<\/div>\n<p>But unlike traditional search engine optimization for Google, YouTube doesn\u2019t have an official keyword research tool. And a lot of third party tools are just pumping out arbitrary numbers from <a href=\"https:\/\/ahrefs.com\/blog\/google-keyword-planner\/\">Google Keyword Planner<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1270\" height=\"584\" class=\"wp-image-26344\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/keywords-everywhere-search-volume-description.jpg\" alt=\"keywords everywhere search volume description\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/keywords-everywhere-search-volume-description.jpg 1270w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/keywords-everywhere-search-volume-description-768x353.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/keywords-everywhere-search-volume-description-680x313.jpg 680w\" sizes=\"auto, (max-width: 1270px) 100vw, 1270px\"><\/p>\n<p>Fortunately, there are tools and hacks you can use to identify search volumes for keywords on YouTube.<\/p>\n<h3>YouTube suggest paired with Google Trends<\/h3>\n<p>YouTube suggest is similar to Google Suggest. Just type a seed keyword into the search bar, and you\u2019ll see a list of relevant queries that contain your keywords.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1278\" height=\"722\" class=\"wp-image-26308\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-suggest-results.jpg\" alt=\"youtube suggest results\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-suggest-results.jpg 1278w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-suggest-results-768x434.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-suggest-results-680x384.jpg 680w\" sizes=\"auto, (max-width: 1278px) 100vw, 1278px\"><\/p>\n<p>You can also use an asterisk before or after your target keyword, which will act as a \u201cwildcard.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"700\" class=\"wp-image-26362\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube_suggest_with_asterisk.jpg\" alt=\"youtube suggest with asterisk\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube_suggest_with_asterisk.jpg 1152w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube_suggest_with_asterisk-768x467.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube_suggest_with_asterisk-680x413.jpg 680w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\"><\/p>\n<p>Since we don\u2019t have an official tool to see search volumes, we can throw a few of YouTube\u2019s suggestions into Google Trends.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"847\" class=\"wp-image-26364\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/google-trends-apple-watch-keywords-for-youtube.jpg\" alt=\"google trends apple watch keywords for youtube\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/google-trends-apple-watch-keywords-for-youtube.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/google-trends-apple-watch-keywords-for-youtube-768x407.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/google-trends-apple-watch-keywords-for-youtube-680x360.jpg 680w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>But Google Trends uses \u201crelative popularity\u201d to compare keywords. So take these estimates with a grain of&nbsp;salt.<\/p>\n<h3>Use Ahrefs\u2019 Keywords Explorer<\/h3>\n<p>Recently, we released our latest version of <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, which includes search volumes and metrics for search engines like Google, YouTube, Bing, Amazon, Baidu and&nbsp;more.<\/p>\n<p>This is where we get our data for our <a href=\"https:\/\/ahrefs.com\/blog\/top-youtube-searches\/\">top YouTube search terms<\/a>&nbsp;post.<\/p>\n<p>Just enter a keyword or list of keywords and see country-specific search volumes, clicks data, global search volumes, and access five keyword idea reports.<\/p>\n<div id=\"attachment_26352\" style=\"width: 1610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-26352\" class=\"size-full wp-image-26352\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/keywords-explorer-youtube-search-1.jpg\" alt width=\"1600\" height=\"591\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/keywords-explorer-youtube-search-1.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/keywords-explorer-youtube-search-1-768x284.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/keywords-explorer-youtube-search-1-680x251.jpg 680w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><p id=\"caption-attachment-26352\" class=\"wp-caption-text\">Overview report for \u201cSEO\u201d in <a href=\"https:\/\/ahrefs.com\/youtube-keyword-tool \">Ahrefs\u2019 YouTube Keyword Tool<\/a><\/p><\/div>\n<div class=\"recommendation\"><div class=\"recommendation-title\">IMPORTANT NOTE<\/div><div class=\"recommendation-content\">\n<p>In full transparency, I didn\u2019t use this tool through most of 2018, but I\u2019ve been using it in early 2019 to optimize our current videos and obviously for our new videos.<\/p>\n<\/div><\/div>\n<h4>Bulk keyword analysis<\/h4>\n<p>Keywords Explorer is most useful when you search for a bulk list of keyword ideas. You can use either <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/vidiq-vision-for-youtube\/pachckjkecffpdphbpmfolblodfkgbhl?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">vidIQ\u2019s<\/a>&nbsp;or <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/tubebuddy-for-youtube\/mhkhmbddkmdggbhaaaodilponhnccicb\" target=\"_blank\" rel=\"noopener noreferrer\">TubeBuddy\u2019s chrome extension<\/a>.<\/p>\n<p>Just search a query in YouTube, and look to the right sidebar where you\u2019ll see VidIQ\u2019s \u201cRelated Queries\u201d or TubeBuddy\u2019s \u201cMost Used Tags\u201d sections.<\/p>\n<div id=\"attachment_26315\" style=\"width: 736px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-26315\" class=\"size-full wp-image-26315\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/tubebuddy-most-used-tags.jpg\" alt width=\"726\" height=\"798\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/tubebuddy-most-used-tags.jpg 726w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/tubebuddy-most-used-tags-387x425.jpg 387w\" sizes=\"auto, (max-width: 726px) 100vw, 726px\"><p id=\"caption-attachment-26315\" class=\"wp-caption-text\">TubeBuddy\u2019s Most Used&nbsp;Tags<\/p><\/div>\n<p>Select all relevant keywords &gt; copy &gt; paste into Keywords Explorer (supports up to 10k keywords). We\u2019ll then show you all keywords that have YouTube search volume according to our database.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1554\" height=\"832\" class=\"wp-image-26350\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-keyword-data-ahrefs-keywords-explorer.jpg\" alt=\"youtube keyword data ahrefs keywords explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-keyword-data-ahrefs-keywords-explorer.jpg 1554w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-keyword-data-ahrefs-keywords-explorer-768x411.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-keyword-data-ahrefs-keywords-explorer-680x364.jpg 680w\" sizes=\"auto, (max-width: 1554px) 100vw, 1554px\"><\/p>\n<p>Search volumes are great and all, but the power of Keywords Explorer is in generating new keyword ideas.<\/p>\n<h4>Generate new keyword ideas<\/h4>\n<p>Let\u2019s say you\u2019re creating a channel where you\u2019ll unbox and review tech products. So let\u2019s start with \u201cunboxing\u201d as our seed keyword.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1042\" height=\"162\" class=\"wp-image-26303\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/keywords-explorer-youtube-search.jpg\" alt=\"keywords explorer youtube search\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/keywords-explorer-youtube-search.jpg 1042w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/keywords-explorer-youtube-search-768x119.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/keywords-explorer-youtube-search-680x106.jpg 680w\" sizes=\"auto, (max-width: 1042px) 100vw, 1042px\"><\/p>\n<p>Then go to the phrase match report, which lists all keywords in our database that contain your&nbsp;seed.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1416\" height=\"704\" class=\"wp-image-26306\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/keywords-explorer-phrase-match-report.jpg\" alt=\"keywords explorer phrase match report\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/keywords-explorer-phrase-match-report.jpg 1416w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/keywords-explorer-phrase-match-report-768x382.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/keywords-explorer-phrase-match-report-680x338.jpg 680w\" sizes=\"auto, (max-width: 1416px) 100vw, 1416px\"><\/p>\n<p>So what do you want to unbox? Maybe cell phones, game consoles or camera equipment?<\/p>\n<p>The thing is that no one\u2019s going to be searching for \u201cunbox cell phone.\u201d When searching for unboxings, people search for specific queries (e.g., \u201ciPhone X unboxing\u201d).<\/p>\n<p>So let\u2019s narrow down our results by using the \u201cInclude\u201d filter. Just add some brand manufacturers, select \u201cany word,\u201d and you\u2019re off to the&nbsp;races.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1420\" height=\"640\" class=\"wp-image-26347\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/keywords-explorer-filters.jpg\" alt=\"keywords explorer filters\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/keywords-explorer-filters.jpg 1420w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/keywords-explorer-filters-768x346.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/keywords-explorer-filters-680x306.jpg 680w\" sizes=\"auto, (max-width: 1420px) 100vw, 1420px\"><\/p>\n<p>Boom. Over 7,100 <strong>relevant <\/strong>topics to sort through.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1524\" height=\"1020\" class=\"wp-image-26361\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/keywords-explorer-phrase-match-report-1.jpg\" alt=\"keywords explorer phrase match report 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/keywords-explorer-phrase-match-report-1.jpg 1524w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/keywords-explorer-phrase-match-report-1-768x514.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/keywords-explorer-phrase-match-report-1-635x425.jpg 635w\" sizes=\"auto, (max-width: 1524px) 100vw, 1524px\"><\/p>\n<p>Don\u2019t stop here. If you\u2019re going to unbox these products, you might as well create more content around them.<\/p>\n<p>Just switch up the seed keyword and you\u2019ll find some additional topics you can create videos on.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1546\" height=\"834\" class=\"wp-image-26326\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-keyword-data-for-nintendo-switch.jpg\" alt=\"youtube keyword data for nintendo switch\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-keyword-data-for-nintendo-switch.jpg 1546w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-keyword-data-for-nintendo-switch-768x414.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-keyword-data-for-nintendo-switch-680x367.jpg 680w\" sizes=\"auto, (max-width: 1546px) 100vw, 1546px\"><\/p>\n<p>Bottom line: there is no shortage of great keyword ideas.<\/p>\n<p>If you\u2019re stuck, watch our video on YouTube keyword research that goes into more detail on this process.<\/p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-kaum2nqb_p8\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-kaum2nqb_p8\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/kAuM2nQb_P8?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/kAuM2nQb_P8?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe><\/p><\/div>\n<\/div>\n<\/div>\n<h3>\u201cDouble dip\u201d into Google\u2019s search results<\/h3>\n<p>You\u2019ve heard it before.<\/p>\n<p>YouTube is the second largest search engine. Blah, blah,&nbsp;blah.<\/p>\n<p>But why not tap into the world\u2019s largest search engine - Google?<\/p>\n<p>In 2017, <a href=\"https:\/\/getstat.com\/blog\/video-carousels-nearly-doubled\/\" target=\"_blank\" rel=\"noopener noreferrer\">GetSTAT<\/a>&nbsp;saw Video SERP features increase by 75.75%.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1148\" height=\"450\" class=\"wp-image-26345\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-15.png\" alt=\"pasted image 0 15\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-15.png 1148w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-15-768x301.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-15-680x267.png 680w\" sizes=\"auto, (max-width: 1148px) 100vw, 1148px\"><\/p>\n<p>And in 2019, it\u2019s tough to browse Google for more than 10-minutes without seeing a video result.<\/p>\n<p>There are a few ways to see how much organic search traffic videos are getting.<\/p>\n<h4>1. Search Google for your target keyword<\/h4>\n<p>Type a search query in Google from your list of keywords and hope to see a video carousel or dedicated video SERP feature.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1586\" height=\"746\" class=\"wp-image-26332\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/video-carousel.jpg\" alt=\"video carousel\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/video-carousel.jpg 1586w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/video-carousel-768x361.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/video-carousel-680x320.jpg 680w\" sizes=\"auto, (max-width: 1586px) 100vw, 1586px\"><\/p>\n<p>It seems obvious, but I can bet that most creators don\u2019t do this before creating a video. Pay attention to video length and titles to get an idea what Google wants to&nbsp;show.<\/p>\n<h4>2. Use Content Explorer to search for videos by&nbsp;topic<\/h4>\n<p><a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>&nbsp;searches a database of over one billion web pages for those that mention a specific word or phrase. Each result comes complete with SEO and social metrics.<\/p>\n<p>My favorite feature in this tool is that you can use search operators to narrow in on your results set.<\/p>\n<p>If you want to find videos that also rank in Google, search for:<\/p>\n<p><code>site:youtube.com inurl:watch title:topic<code><\/code><\/code><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"827\" height=\"228\" class=\"wp-image-26349\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-16.png\" alt=\"pasted image 0 16\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-16.png 827w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-16-768x212.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-16-680x187.png 680w\" sizes=\"auto, (max-width: 827px) 100vw, 827px\"><\/p>\n<p>Then sort the result by search traffic and you should have a nice list of new topics you can create content around.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"489\" class=\"wp-image-26346\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/content-explorer-youtube-unboxing-traffic.png\" alt=\"content explorer youtube unboxing traffic\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/content-explorer-youtube-unboxing-traffic.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/content-explorer-youtube-unboxing-traffic-768x417.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/content-explorer-youtube-unboxing-traffic-680x369.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">PRO TIP<\/div><div class=\"recommendation-content\">\n<p>Video SERPs can be quite volatile. So it\u2019s worth looking at the video\u2019s organic traffic over&nbsp;time.<\/p>\n<p>Just hit the \u2018details\u2019 button on any result to analyze&nbsp;the organic traffic trend.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-26342\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/google-traffic-to-youtube-video.png\" alt width=\"1600\" height=\"977\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/google-traffic-to-youtube-video.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/google-traffic-to-youtube-video-768x469.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/google-traffic-to-youtube-video-680x415.png 680w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<\/div><\/div>\n<h4>3. Use Site Explorer and Batch Analysis to uncover high traffic opportunities<\/h4>\n<p>Search for your target keyword in YouTube and copy all URLs of the top ranking videos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"994\" height=\"653\" class=\"wp-image-26312\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-11.png\" alt=\"pasted image 0 11\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-11.png 994w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-11-768x505.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-11-647x425.png 647w\" sizes=\"auto, (max-width: 994px) 100vw, 994px\"><\/p>\n<p>You can use the <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/scraper\/mbigbapnjcgaffohmbkdlecaccepngjd?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Scraper Chrome extension<\/a>&nbsp;to copy all URLs on the search results page.<\/p>\n<p>Just right-click anywhere on the search results page and click \u201cscrape similar.\u201d<\/p>\n<p>Then add this snippet of code as your \u201cSelector.\u201d<\/p>\n<p><code>\/\/div\/div\/div\/div\/h3\/a<\/code><\/p>\n<p>Then add this XPath code under the \u201ccolumns\u201d section.<\/p>\n<p><code>concat ('https:\/\/www.youtube.com', @href)<\/code><\/p>\n<p>Click scrape, and you should have a list that looks like&nbsp;this.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"783\" height=\"326\" class=\"wp-image-26329\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/scraper-youtube.png\" alt=\"scraper youtube\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/scraper-youtube.png 783w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/scraper-youtube-768x320.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/scraper-youtube-680x283.png 680w\" sizes=\"auto, (max-width: 783px) 100vw, 783px\"><\/p>\n<p>Now paste all of the video URLs into <a href=\"https:\/\/ahrefs.com\/batch-analysis\">Batch Analysis<\/a>&nbsp;tool &gt; set the mode to URL &gt; run the search.<\/p>\n<p>Sort the results by \u201cTraffic,\u201d and you should see some great opportunities that have the potential to get additional traffic from Google search.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"526\" height=\"348\" class=\"wp-image-26369\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-19.png\" alt=\"pasted image 0 19\"><\/p>\n<p>You can dig into the exact organic keywords each video ranks for by visiting the organic keywords report.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1215\" height=\"410\" class=\"wp-image-26333\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-14.png\" alt=\"pasted image 0 14\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-14.png 1215w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-14-768x259.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-14-680x229.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-14-650x220.png 650w\" sizes=\"auto, (max-width: 1215px) 100vw, 1215px\"><\/p>\n<p>A final measure I recommend taking is to look at the traffic graph \u201cOverview page\u201d to see whether the video is consistently getting traffic from Google, or if the keywords they\u2019re ranking for are highly volatile.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"337\" class=\"wp-image-26358\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-18.png\" alt=\"pasted image 0 18\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-18.png 736w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-18-680x311.png 680w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\"><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n<h2>Step #2: Identify search intent<\/h2>\n<\/div><\/div>\n<p>Search intent (or keyword intent) refers to the reason why a user searches for a query in a search engine.<\/p>\n<p>For the most part, search engines are good at determining that for&nbsp;you.<\/p>\n<p>Just search for the keyword you want to rank for in YouTube and analyze what the top 3-5 results are talking about (content and&nbsp;angle).<\/p>\n<p>Rather than reinventing the wheel, follow suit.<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">PRO TIP<\/div><div class=\"recommendation-content\">\n<p>It\u2019s best to do this incognito and ideally using a VPN with the location you want to rank (e.g., I\u2019m in Canada, so I use a US&nbsp;IP).<\/p>\n<\/div><\/div>\n<p>For example, if you want to teach people how to make a website, then you would probably give them a step-by-step tutorial.<\/p>\n<p>YouTube agrees.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"908\" height=\"471\" class=\"wp-image-26309\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-10.png\" alt=\"pasted image 0 10\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-10.png 908w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-10-768x398.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-10-680x353.png 680w\" sizes=\"auto, (max-width: 908px) 100vw, 908px\"><\/p>\n<p>But what if you want to rank for \u201cNintendo Switch games?\u201d YouTube will tell you that people want to see a \u201c<a href=\"https:\/\/ahrefs.com\/blog\/listicle\/\">listicle<\/a>-type\u201d video.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"928\" height=\"508\" class=\"wp-image-26292\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-8.png\" alt=\"pasted image 0 8\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-8.png 928w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-8-768x420.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-8-680x372.png 680w\" sizes=\"auto, (max-width: 928px) 100vw, 928px\"><\/p>\n<p>Seems obvious, right?<\/p>\n<p>Now, let\u2019s say that you\u2019re a florist and you want to rank for \u201c<a href=\"https:\/\/en.wikipedia.org\/wiki\/Viola_(plant)\" target=\"_blank\" rel=\"noopener noreferrer\">viola<\/a>.\u201d Bad&nbsp;idea.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"939\" height=\"576\" class=\"wp-image-26298\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-9.png\" alt=\"pasted image 0 9\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-9.png 939w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-9-768x471.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-9-680x417.png 680w\" sizes=\"auto, (max-width: 939px) 100vw, 939px\"><\/p>\n<p>All of the results show that someone searching for this term wants to know about the instrument\u2014not the plant or the actress (Viola Davis).<\/p>\n<p>Create a sheet and add a column called, \u201csearch intent.\u201d Or you can <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1-uURQdbnUFF5GajD5QngfgPM7Q5b5CKd05aKWrn2yaI\/copy\" target=\"_blank\" rel=\"noopener noreferrer\">use mine<\/a>.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n<h2>Step #3: Satisfy search intent with a high-retention video<\/h2>\n<\/div><\/div>\n<p>On YouTube, you can infer \u201csatisfaction\u201d by looking at audience retention. And the byproduct of high retention will often be likes, shares, comments, and higher rankings.<\/p>\n<p><a href=\"https:\/\/creatoracademy.youtube.com\/page\/lesson\/discovery\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube\u2019s goals<\/a>&nbsp;are to:<\/p>\n<ul>\n<li>\u201chelp viewers find the videos they want to&nbsp;watch.\u201d<\/li>\n<li>\u201cmaximize long-term viewer engagement and satisfaction.\u201d<\/li>\n<\/ul>\n<p>So your job is to create a video that can better engage and retain the audience\u2019s attention.<\/p>\n<p>Here\u2019s what we do at Ahrefs to get retention times we\u2019re proud&nbsp;of.<\/p>\n<div id=\"attachment_26295\" style=\"width: 1184px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-26295\" class=\"size-full wp-image-26295\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/average_view_duration_on_one_of_Ahrefs__YouTube_videos.jpg\" alt width=\"1174\" height=\"250\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/average_view_duration_on_one_of_Ahrefs__YouTube_videos.jpg 1174w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/average_view_duration_on_one_of_Ahrefs__YouTube_videos-768x164.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/average_view_duration_on_one_of_Ahrefs__YouTube_videos-680x145.jpg 680w\" sizes=\"auto, (max-width: 1174px) 100vw, 1174px\"><p id=\"caption-attachment-26295\" class=\"wp-caption-text\">Average watch time on one of our YouTube video.<\/p><\/div>\n<h3>a) Plan your videos before you create them<\/h3>\n<p>I\u2019ll be the first to admit it with both hands raised high in the&nbsp;air.<\/p>\n<p>All of our weekly tutorials are scripted.<\/p>\n<p>As a natural introvert, I wasn\u2019t blessed with the natural speaking skills of people like Seth Godin, Gary Vaynerchuk and Tony Robbins.<\/p>\n<p>But no excuses. It doesn\u2019t stop me from creating videos and it shouldn\u2019t stop you either.<\/p>\n<p>If you\u2019re creating how-to videos, the last thing you want to do is stumble over your words, go off on a tangent, and ask people to wait 3 minutes because you clicked on the wrong link in your screencast.<\/p>\n<p>Not only does this allow you to keep your ideas succinct, but it gives you the advantage of intentionally including keywords within your video, which I\u2019ll expand on in a&nbsp;bit.<\/p>\n<p>But what about for vloggers?<\/p>\n<p>As Casey Neistat puts&nbsp;it:<\/p>\n<blockquote class=\"small\"><div class=\"quote-content\">\n<p>Story is king. Everything serves the king\u2026 You have to find something that an audience is interested in and then share it with them in a way that they\u2019re also interested in. The only way to learn these things and get better at these things is by doing it over and over and&nbsp;over.&nbsp;\u201d<\/p>\n<\/div><\/blockquote>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-nlsurtxquye\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-nlsurtxquye\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/nLSUrTxquyE?start=375&amp;feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/nLSUrTxquyE?start=375&amp;feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe><\/p><\/div>\n<\/div>\n<\/div>\n<p>Know what you\u2019re creating, who you\u2019re creating it for, and then deliver.<\/p>\n<h3>b) Start with a strong hook<\/h3>\n<p>The first 10-15 seconds are critical for your video\u2019s success. Hook your readers, and you\u2019ll have audience retention graphs that look like&nbsp;this.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"427\" class=\"wp-image-26348\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/good_audience_retention.jpg\" alt=\"good audience retention\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/good_audience_retention.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/good_audience_retention-768x205.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/good_audience_retention-680x181.jpg 680w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Forego the hook and lose the majority of your viewers before you have a chance to deliver value.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"429\" class=\"wp-image-26310\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/bad_audience_retention_on_youtube.jpg\" alt=\"bad audience retention on youtube\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/bad_audience_retention_on_youtube.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/bad_audience_retention_on_youtube-768x206.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/bad_audience_retention_on_youtube-680x182.jpg 680w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Every niche is different and unfortunately, there isn\u2019t one formula that works for everyone.<\/p>\n<p>For example, Mama Natural immediately hooks her audience of moms within 2 seconds.<\/p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-mlawlgkypbg\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-mlawlgkypbg\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/mLAWLGkYPBg?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/mLAWLGkYPBg?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe><\/p><\/div>\n<\/div>\n<\/div>\n<p>Fortunately, I won\u2019t be eating placentas for our YouTube channel, nor do I think SEOs and marketers would care to watch&nbsp;that.<\/p>\n<p>Being in the how-to\/informational space for a B2B audience, I\u2019ve had to run countless tests to see what works for&nbsp;us.<\/p>\n<p>I\u2019ve broken it down to 3 key components called the RIP formula. Watch the first 30-seconds of this video and let me break it down for&nbsp;you.<\/p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-orgudhloqi0\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-orgudhloqi0\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/oRGUdHlOqI0?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/oRGUdHlOqI0?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe><\/p><\/div>\n<\/div>\n<\/div>\n<h4>1. Relate<\/h4>\n<p>Everyone wants to be understood. So what better way to grab someone\u2019s attention than to show them that they\u2019re not&nbsp;alone?<\/p>\n<p>Our YouTube audience primarily consists of marketers, specifically with a focus on&nbsp;SEO.<\/p>\n<p>And in this space, we all have our own share of questions and struggles.<\/p>\n<p>Here are a few things I\u2019ve tried that have worked well:<\/p>\n<ul>\n<li>start with a rhetorical question that viewers might have asked themselves. While I can\u2019t see who\u2019s behind the screen, my goal is to get a physical nod of approval.<\/li>\n<li>start with a stat where they fit into the negative majority.<\/li>\n<li>entertain with real-life scenarios and tie it back to the topic of the&nbsp;video.<\/li>\n<\/ul>\n<p>In the above example, I gave some stats to show them that <a href=\"https:\/\/ahrefs.com\/blog\/search-traffic-study\/\">91% of content gets no traffic from Google<\/a>. That\u2019s the majority. So if you\u2019re in it\u2026 don\u2019t feel&nbsp;bad.<\/p>\n<p>Whether you\u2019re targeting a B2B or B2C audience, one key thing to remember is that the person on the other side of the screen is&nbsp;human.<\/p>\n<h4>2. Identify the problem<\/h4>\n<p>Let me touch on search intent one more time. If someone searches for your keyword, what do they want to learn? Your answer to this question will often be their problem.<\/p>\n<p>For our \u201cSEO mistakes\u201d video, I would guess they want to know what these so-called \u201cmistakes\u201d are and see if they\u2019re affecting their website traffic.<\/p>\n<p>But anyone could skim through the video and find these \u201cmistakes,\u201d in 20 seconds flat, which doesn\u2019t help our cause for high-retention videos.<\/p>\n<p>So I explicitly say:<\/p>\n<blockquote class=\"small\"><div class=\"quote-content\">\n<p>95% of pages are <u>struggling to get any meaningful search traffic<\/u>&nbsp;that can really <u>impact their business<\/u>.<\/p>\n<\/div><\/blockquote>\n<p>Translation: no traffic = no business.<\/p>\n<h4>3. Proposal<\/h4>\n<p>Last but certainly not least, you want to give them a reason to stick around. In this particular introduction, I&nbsp;said:<\/p>\n<blockquote class=\"small\"><div class=\"quote-content\">\n<p>So what can you do <u>get more organic traffic<\/u>&nbsp;and be in the top 5% of all pages across the <strong>entire<\/strong>&nbsp;internet? You\u2019re about to find out in this&nbsp;video.<\/p>\n<\/div><\/blockquote>\n<p>Translation: watch this video if you want to get traffic. Who wouldn\u2019t want to get traffic?<\/p>\n<p>This lets the viewers know that they\u2019re in the right place that could potentially solve a problem they\u2019re facing. Perhaps \u201cbeing in the top 5% of the entire internet\u201d part was a little cheesy, but it\u2019s true (according to our data). And it worked.<\/p>\n<p>From an attention standpoint, the results have been quite good. Within two weeks, we\u2019ve had over 100,000 watch minutes, 28,700 views, and over 1,400 subscribers from that video&nbsp;alone.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"536\" class=\"wp-image-26337\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-high-engagement-video.jpg\" alt=\"youtube high engagement video\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-high-engagement-video.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-high-engagement-video-768x257.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-high-engagement-video-680x228.jpg 680w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Follow the RIP formula, and you won\u2019t be laying tombstones for your videos.<\/p>\n<h3>c) Ask viewers to comment, like, and subscribe<\/h3>\n<p>How do you get more subscribers, likes, and comments? Besides creating content that resonates with your audience\u2026<\/p>\n<p>You ask.<\/p>\n<p>Each of these work to boost engagement for your video. Generally, I ask for it at the end because I want to deliver value first. And if someone has stuck around for that long, they\u2019ll likely want more of what they watched.<\/p>\n<p>But the majority of viewers aren\u2019t going to watch your whole video. So you can ask for engagement before without sounding needy.<\/p>\n<p>For example, some of our videos will talk about tangential topics (e.g., affiliate marketing). So I\u2019ll say something like, \u201cI won\u2019t dig any further into affiliate marketing, but leave a comment if you\u2019d like to see more on this topic in a future video.\u201d<\/p>\n<p>Not only can questions like these give you more insight into the audience you\u2019re speaking to, but it should help boost engagement metrics..<\/p>\n<p>As you consistently deliver great value to your subscribers, they\u2019ll leave comments like&nbsp;this:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"342\" class=\"wp-image-26354\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-comment-from-fan.jpg\" alt=\"youtube comment from fan\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-comment-from-fan.jpg 1020w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-comment-from-fan-768x258.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-comment-from-fan-680x228.jpg 680w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\"><\/p>\n<h3>d) Strategically edit your videos<\/h3>\n<p>If you\u2019ve seen any of <a href=\"https:\/\/www.youtube.com\/channel\/UCWquNQV8Y0_defMKnGKrFOQ\/videos\" target=\"_blank\" rel=\"noopener noreferrer\">our videos<\/a>, you could argue that just as much value could be delivered in a plain screencast.<\/p>\n<p>But that\u2019s far from what we practice.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-135695\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/image73-1.gif\" alt width=\"650\" height=\"366\"><\/p>\n<p>So why not talk over a screen? Or why not talk passionately about SEO with the occasional f-bomb to emphasize my&nbsp;point?<\/p>\n<p>People have a <a href=\"https:\/\/www.nytimes.com\/2016\/01\/22\/opinion\/the-eight-second-attention-span.html?_r=3\" target=\"_blank\" rel=\"noopener noreferrer\">short attention span<\/a>. Screencasts alone are boring. I\u2019ll go as far as saying that that talking heads can be boring too unless you\u2019re a super engaging speaker.<\/p>\n<p>I am&nbsp;not.<\/p>\n<p>So a lot of it comes down editing your YouTube videos appropriately. This is what our final project looks like for one of our videos:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"500\" class=\"wp-image-26336\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/video-edits-for-youtube.png\" alt=\"video edits for youtube\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/video-edits-for-youtube.png 700w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/video-edits-for-youtube-595x425.png 595w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\"><\/p>\n<p>Here are a few tips to keep your videos flowing.<\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> I\u2019m speaking only from the perspective of \u201chow-to\u201d tutorials, but I would imagine vloggers can benefit from these&nbsp;too.<\/div>\n<h4>1. Add jump&nbsp;cuts<\/h4>\n<p>A jump cut is a transition between two shots from the same position. It creates the effect of the scene \u201cjumping,\u201d hence, the name, \u201cjump&nbsp;cut.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-135697\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/image55-1.gif\" alt width=\"650\" height=\"366\"><\/p>\n<p>These add dynamics to a video and help make mistakes look polished.<\/p>\n<h4>2. Pay attention to the gaps in your main scenes<\/h4>\n<p>We have two main \u201cscenes\u201d in our videos. The talking head, which is labeled in light green, and the screencast, in orange.<\/p>\n<p>The pink scribbles are the gaps. Identifying these gaps can help you find places where something might be missing.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"500\" class=\"wp-image-26327\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/video-editing-gaps.png\" alt=\"video editing gaps\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/video-editing-gaps.png 700w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/video-editing-gaps-595x425.png 595w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\"><\/p>\n<p>To better retain our audience, we keep our gaps relatively small by filling them in with text screens, custom animations, and b-roll.<\/p>\n<p>But an important thing to note about these gaps is to use them when it makes sense. User experience should come first and if it makes the most sense to stay on a screen for longer, do&nbsp;it.<\/p>\n<p>Since we have an amazing in-house video editor, we\u2019re able to run some cool experiments.<\/p>\n<h4>3. Draw your audience\u2019s attention to what you want them to&nbsp;see<\/h4>\n<p>Throughout all of our screencasts, we add visual effects to guide your eyes to the sections we\u2019re talking about.<\/p>\n<p>For example, if I said, \u201cjust look at the traffic column,\u201d then we\u2019ll do something like&nbsp;this.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"892\" class=\"wp-image-26300\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/visual-effect-ahrefs-video.jpg\" alt=\"visual effect ahrefs video\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/visual-effect-ahrefs-video.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/visual-effect-ahrefs-video-768x428.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/visual-effect-ahrefs-video-680x379.jpg 680w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Seasoned Ahrefs users might know where to look without the effect. But someone who\u2019s never tried our tools will probably bounce because they have no idea what I\u2019m talking about.<\/p>\n<p>Other times, we\u2019ll use shapes, objects, or custom animations to better illustrate our&nbsp;point.<\/p>\n<p>Also, adding sound effects to accompany the object can help draw a viewer\u2019s attention.<\/p>\n<h4>4. Entertain with stories or narratives<\/h4>\n<p>YouTube is an entertainment platform. But entertaining isn\u2019t always easy. For example, if I came out in my birthday suit and talked about link building, would you continue watching?<\/p>\n<p>I hope&nbsp;not.<\/p>\n<p>So while our primary focus is to teach SEO and marketing, we do our best to make it somewhat entertaining without trying too&nbsp;hard.<\/p>\n<p>In this example, we create the video around a hypothetical business called, \u201cSam PhOHtography.\u201d<\/p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-dvws7cv9gmq\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-dvws7cv9gmq\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/DvwS7cV9GmQ?start=146&amp;feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/DvwS7cV9GmQ?start=146&amp;feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe><\/p><\/div>\n<\/div>\n<\/div>\n<p>And in this video on broken link building, I talk about using natural language, rather than sending robotic emails.<\/p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-iosrx95e4lo\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-iosrx95e4lo\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/IOSrx95e4lo?start=452&amp;feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/IOSrx95e4lo?start=452&amp;feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe><\/p><\/div>\n<\/div>\n<\/div>\n<p>Regardless of the industry you\u2019re in, I\u2019m confident that there are ways to make your videos more entertaining than you might&nbsp;think.<\/p>\n<p>Adding these small engagement-focused segments have helped us connect with our audience at the individual level.<\/p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-j5eowffq-gk\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-j5eowffq-gk\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/j5EOWffq-gk?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/j5EOWffq-gk?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe><\/p><\/div>\n<\/div>\n<\/div>\n<h3>e) Create brutally honest feedback loops<\/h3>\n<p>Honest communication within a team is critical. And in my opinion, this is one of the main reasons why Ahrefs\u2019 marketing team is able to consistently pump out <a href=\"https:\/\/ahrefs.com\/blog\/how-to-write-great-content\/\">great content<\/a> for <a href=\"https:\/\/ahrefs.com\/blog\/\">our blog<\/a>&nbsp;and <a href=\"https:\/\/www.youtube.com\/channel\/UCWquNQV8Y0_defMKnGKrFOQ\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube channel<\/a>.<\/p>\n<p>Here\u2019s what our feedback loops look like for&nbsp;video.<\/p>\n<h4>1. Feedback on the script<\/h4>\n<p>After I\u2019ve written a draft, 3 of our team members, Josh, Nick, and Tim will leave feedback. Feedback may be in the form of strong agreement, disagreement, or additional ideas they think will add to the quality of the&nbsp;video.<\/p>\n<p>We will respectfully question every word and paragraph that\u2019s written and the creator will make an executive decision.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"611\" class=\"wp-image-26291\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/video-feedback-loop.jpg\" alt=\"video feedback loop\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/video-feedback-loop.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/video-feedback-loop-768x293.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/video-feedback-loop-680x260.jpg 680w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>After I\u2019ve recorded the video, completed the basic edits, and added production notes, our video editor will make my ideas come to&nbsp;life.<\/p>\n<h4>2. Feedback on the video&nbsp;edits<\/h4>\n<p>I\u2019ll review the video and if something doesn\u2019t feel right, then Sergey (our video editor) and I will go through a similar feedback process that\u2019s more focused on the visual and engagement aspects.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1336\" height=\"878\" class=\"wp-image-26324\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/video-feedback-loop-1.jpg\" alt=\"video feedback loop 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/video-feedback-loop-1.jpg 1336w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/video-feedback-loop-1-768x505.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/video-feedback-loop-1-647x425.jpg 647w\" sizes=\"auto, (max-width: 1336px) 100vw, 1336px\"><\/p>\n<p>The key takeaway is that the first draft should never be the&nbsp;last.<\/p>\n<p>Find a person or people you can lean on for honest feedback. No need to get offended. If anything, it\u2019ll bring your team closer (unless it\u2019s your spouse).<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n<h2>Step #4: On-Page video optimization<\/h2>\n<\/div><\/div>\n<p>On-page optimizations for YouTube videos boils down to 4 things:<\/p>\n<ul>\n<li>Title<\/li>\n<li>Description<\/li>\n<li>Tags<\/li>\n<li>Thumbnail<\/li>\n<\/ul>\n<p>Each of these help provide context to your video and will influence those all-important <a href=\"https:\/\/ahrefs.com\/blog\/how-to-improve-ctr\/\">click-through-rates (CTR)<\/a>.<\/p>\n<p>After all, no clicks = no&nbsp;views.<\/p>\n<h3>Crafting the perfect title and thumbnail combo<\/h3>\n<p>In March 2018, YouTube <a href=\"https:\/\/youtube-creators.googleblog.com\/2018\/03\/youtube-studio-better-insights-new.html\" target=\"_blank\" rel=\"noopener noreferrer\">launched Beta Studio<\/a>, their new analytics platform. One of the new metrics that was added is \u201cimpressions click-through rate.\u201d<\/p>\n<p>To emphasize the importance of CTR, YouTube is pushing creators to increase CTR in their video analytics funnel (for <strong>every <\/strong>video).<\/p>\n<blockquote class=\"small\"><div class=\"quote-content\">\nYou can increase the chance of YouTube suggesting your content by increasing your click-through rate and your video watch&nbsp;time.<br>\n<\/div><\/blockquote>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-26331\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-encourages-higher-click-through-rates.jpg\" alt width=\"1100\" height=\"914\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-encourages-higher-click-through-rates.jpg 1100w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-encourages-higher-click-through-rates-768x638.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-encourages-higher-click-through-rates-511x425.jpg 511w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\">\n<p>So in addition to more views, you\u2019ll get the added benefits of YouTube suggesting your videos to their audiences outside of organic search (suggested and browse features).<\/p>\n<p>Here are a few best practices to craft searchable and clickable videos, according to YouTube.<\/p>\n<h4>1. Use your keyword in the&nbsp;title<\/h4>\n<p>When it comes to keywords, <a href=\"https:\/\/www.thinkwithgoogle.com\/features\/youtube-playbook\/topic\/organic-optimization\/\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube\u2019s advice<\/a>&nbsp;is to use the most relevant search terms in your titles and descriptions\u2014as long as they\u2019re accurate and not excessive.<\/p>\n<p><a href=\"https:\/\/www.briggsby.com\/reverse-engineering-youtube-search\" target=\"_blank\" rel=\"noopener noreferrer\">Briggsby\u2019s study<\/a>&nbsp;confirms the benefit of having your target keyword in your title. They found that more than 90% of top ranking videos included at least part of a target keyword in their&nbsp;title.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"517\" class=\"wp-image-26357\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-17.png\" alt=\"pasted image 0 17\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-17.png 1024w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-17-768x388.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-17-680x343.png 680w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/p>\n<p>While it seems important to include at least partial matches of your target keyword in your title, you don\u2019t want to sacrifice the \u201cclick-worthiness\u201d of&nbsp;it.<\/p>\n<h4>2. Keep your titles under 60 characters<\/h4>\n<p>YouTube <a href=\"https:\/\/creatoracademy.youtube.com\/page\/lesson\/thumbnails?cid=get-discovered&amp;hl=en#strategies-zippy-link-3\" target=\"_blank\" rel=\"noopener noreferrer\">recommends<\/a>&nbsp;keeping your titles concise with the most important information up&nbsp;front.<\/p>\n<p>From a search perspective, that will often mean using your target keyword near the beginning of your title. Here\u2019s an example:<\/p>\n<blockquote><p><strong>SEO Mistakes<\/strong>: Why 91% of Content Gets No Organic Traffic\u201d<\/p><\/blockquote>\n<p>Keeping your titles short will prevent losing clicks from truncation in search, suggested, and browse features.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"204\" class=\"wp-image-26296\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/truncated-title-in-suggested-video.jpg\" alt=\"truncated title in suggested video\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/truncated-title-in-suggested-video.jpg 816w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/truncated-title-in-suggested-video-768x192.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/truncated-title-in-suggested-video-680x170.jpg 680w\" sizes=\"auto, (max-width: 816px) 100vw, 816px\"><\/p>\n<p>Not all of our videos are under 60 characters, but I plan on changing these over&nbsp;time.<\/p>\n<h4>3. Write catchy titles that evoke curiosity or highlight a benefit<\/h4>\n<p>If you were to create a tutorial on tying a tie, a keyword rich title might be, \u201chow to tie a tie.\u201d But that\u2019s uninteresting at&nbsp;best.<\/p>\n<p>There are numerous better angles you could&nbsp;take:<\/p>\n<ul>\n<li>How to tie a tie with the \u201c007 Technique\u201d<\/li>\n<li>How to tie a tie in 11 seconds flat<\/li>\n<li>My 3-year-old teaches you how to tie a&nbsp;tie<\/li>\n<\/ul>\n<p>The point is that boring titles are less likely to stand out in a competitive landscape.<\/p>\n<h4>4. Create a thumbnail that complements your&nbsp;title<\/h4>\n<p>Thumbnails are usually the first thing you look at before clicking through to a video. In my opinion, it\u2019s the hardest part to execute consistently.<\/p>\n<p>Here\u2019s the thumbnail for our SEO mistakes video:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1248\" height=\"304\" class=\"wp-image-26301\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/thumbnail-complementing-title-on-yotuube.jpg\" alt=\"thumbnail complementing title on yotuube\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/thumbnail-complementing-title-on-yotuube.jpg 1248w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/thumbnail-complementing-title-on-yotuube-768x187.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/thumbnail-complementing-title-on-yotuube-680x166.jpg 680w\" sizes=\"auto, (max-width: 1248px) 100vw, 1248px\"><\/p>\n<p>The thumbnail text describes the video since 91% is the majority.<\/p>\n<p>And if you look closely, there\u2019s a picture of Google\u2019s page numbers with the third part circled stating, \u201cyou are&nbsp;here.\u201d<\/p>\n<p>You can also draw inspiration from things around you and use your imagination to speak undeniable truths. Here\u2019s a thumbnail from our video, \u201chow long does it take to rank on Google:\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" class=\"wp-image-26321\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-12.png\" alt=\"pasted image 0 12\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-12.png 1280w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-12-768x432.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-12-680x383.png 680w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"><\/p>\n<p>And if you\u2019re stuck, try and get ideas from Google images or stock photos. A search on Adobe Stock for the word, \u201csystem,\u201d shows these photos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"946\" class=\"wp-image-26290\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/System_photos__royalty-free_images__graphics__vectors___videos___Adobe_Stock.jpg\" alt=\"System photos royalty free images graphics vectors videos Adobe Stock\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/System_photos__royalty-free_images__graphics__vectors___videos___Adobe_Stock.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/System_photos__royalty-free_images__graphics__vectors___videos___Adobe_Stock-768x454.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/System_photos__royalty-free_images__graphics__vectors___videos___Adobe_Stock-680x402.jpg 680w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>And our thumbnail for our link building system video uses a similar idea (but cooler).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" class=\"wp-image-26355\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/link-building-system_thumbnail.jpg\" alt=\"link building system thumbnail\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/link-building-system_thumbnail.jpg 1280w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/link-building-system_thumbnail-768x432.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/link-building-system_thumbnail-680x383.jpg 680w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"><\/p>\n<h3>Write searchable descriptions<\/h3>\n<p>YouTube <a href=\"https:\/\/creatoracademy.youtube.com\/page\/lesson\/descriptions#strategies-zippy-link-1\" target=\"_blank\" rel=\"noopener noreferrer\">says<\/a>&nbsp;using the \u201cright\u201d keywords can boost views and watch time because they help your videos show up in search results.<\/p>\n<p>In that same study by Briggsby, they found that 75% of the top 20 results used some broad match variant in their description text.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"517\" class=\"wp-image-26323\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-13.png\" alt=\"pasted image 0 13\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-13.png 1024w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-13-768x388.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/pasted-image-0-13-680x343.png 680w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/p>\n<p>But what are \u201cthe right\u201d keywords?<\/p>\n<p>For starters, we include our target keyword in both the title and description. But we also include related keywords.<\/p>\n<h4>Find related keywords from competing videos<\/h4>\n<p>Click through to a few of the top ranking videos for your target keyword and read through their descriptions.<\/p>\n<p>Look for common keywords they use throughout their description texts. In many cases, creators often forego the descriptions, so if that\u2019s the case, consider it a small, but potential opportunity to outrank them.<\/p>\n<h4>Use a keyword research tool<\/h4>\n<p>I know I mentioned that using keyword data from Google is a bad idea. But that\u2019s when it comes to <em>topic research<\/em>, which should already be done by this&nbsp;point.<\/p>\n<p>In fact, YouTube recommends using tools like Google Trends or Google Keyword Planner for this&nbsp;stage.<\/p>\n<p>Rather than using keyword ideas from GKP, I use the organic keywords report in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>.<\/p>\n<p>Here\u2019s how you can do it&nbsp;too:<\/p>\n<ol>\n<li>Search for your target keyword in Google.<\/li>\n<li>Copy and paste the top ranking URL into Site Explorer.<\/li>\n<li>Go to the \u201cOrganic Keywords\u201d report in the sidebar, which shows you all keywords that this page ranks&nbsp;for.<\/li>\n<\/ol>\n<p>From here, it\u2019s just a matter of skimming the keyword report and picking subtopics and other phrases that are relevant to your&nbsp;video.<\/p>\n<p>But no need to stuff keywords. Use what makes&nbsp;sense.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"740\" class=\"wp-image-26302\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/organic-keywords-report-in-ahrefs.jpg\" alt=\"organic keywords report in ahrefs\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/organic-keywords-report-in-ahrefs.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/organic-keywords-report-in-ahrefs-768x355.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/organic-keywords-report-in-ahrefs-680x315.jpg 680w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>An example I would take away from the above screenshot is to focus on tying a windsor knot.<\/p>\n<p>Personally, I\u2019ve found longer descriptions work better as it gives more context to YouTube on the content of your video. But we only keep the descriptions as long as they need to be rather than trying to shoehorn keywords.<\/p>\n<h3>Tags<\/h3>\n<p>Tags are another way to give context to your video, which can help you rank in YouTube search and suggested.<\/p>\n<p>YouTube <a href=\"https:\/\/www.youtube.com\/watch?v=fWdkrIAzqOA\" target=\"_blank\" rel=\"noopener noreferrer\">simplifies this<\/a>&nbsp;by recommending to add keywords and phrases that are most descriptive of your&nbsp;video.<\/p>\n<p>Since you\u2019ve already done your keyword research and optimized your title and description around these keywords, it should be pretty straightforward.<\/p>\n<p>You can also use tools like VidIQ&nbsp;or TubeBuddy&nbsp;to see the tags for competing videos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"838\" height=\"452\" class=\"wp-image-26307\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/vidiq-tags.jpg\" alt=\"vidiq tags\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/vidiq-tags.jpg 838w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/vidiq-tags-768x414.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/vidiq-tags-680x367.jpg 680w\" sizes=\"auto, (max-width: 838px) 100vw, 838px\"><\/p>\n<p>Look for common tags within competing videos, and add tags to your video that make sense to do&nbsp;so.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n<h2>Step #5: In-Video optimizations<\/h2>\n<\/div><\/div>\n<p>Creating the video is 80% of the battle. There are additional optimizations you can do to increase retention rate and create a better user experience for your viewers.<\/p>\n<h3>1. Transcripts \/ Closed Captions (CC)<\/h3>\n<p>Many creators, including myself, believe that YouTube reads closed caption files to better understand the context of videos.<\/p>\n<p>YouTube automatically creates a transcription file and does a decent job of catching most words. But it\u2019s far from perfect (HFS = Ahrefs).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1136\" height=\"688\" class=\"wp-image-26322\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/YouTube-2.jpg\" alt=\"YouTube 2\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/YouTube-2.jpg 1136w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/YouTube-2-768x465.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/YouTube-2-680x412.jpg 680w\" sizes=\"auto, (max-width: 1136px) 100vw, 1136px\"><\/p>\n<p>Your viewers likely come from all over the world and the language you speak may not be their native tongue.<\/p>\n<p>If you scripted your videos, then this part is&nbsp;easy.<\/p>\n<p>From your videos page, click on the video you want to edit. Then select the \u201cSubtitles\/CC\u201d tab.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"774\" class=\"wp-image-26330\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/YouTube-3.jpg\" alt=\"YouTube 3\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/YouTube-3.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/YouTube-3-768x372.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/YouTube-3-680x329.jpg 680w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Since I often go off script, I recommend using the \u201cTranscribe and auto-sync\u201d option.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"694\" class=\"wp-image-26318\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/YouTube-1.jpg\" alt=\"YouTube 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/YouTube-1.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/YouTube-1-768x333.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/YouTube-1-680x295.jpg 680w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Now it\u2019s just a matter of pasting in your script and checking that all written words match the spoken ones in the&nbsp;video.<\/p>\n<p>After you submit the file, YouTube will auto-sync the script with your voice. For good measure, I recommend watching the video one more time to make sure that they\u2019re done correctly.<\/p>\n<p>Based on the last 90-days, 16.4% of views used our English subtitles.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1410\" height=\"502\" class=\"wp-image-26325\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-subtitle-stats.png\" alt=\"youtube subtitle stats\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-subtitle-stats.png 1410w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-subtitle-stats-768x273.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-subtitle-stats-680x242.png 680w\" sizes=\"auto, (max-width: 1410px) 100vw, 1410px\"><\/p>\n<h3>2. Cards<\/h3>\n<p>YouTube cards is an interactive feature that encourages viewers to take one of five actions:<\/p>\n<ol>\n<li>Watch another video or playlist<\/li>\n<li>Discover another YouTube channel<\/li>\n<li>Donate to a nonprofit<\/li>\n<li>Answer a&nbsp;poll<\/li>\n<li>Visit an external link<\/li>\n<\/ol>\n<p>Just select the type of card you want to use &gt; choose an appropriate option (i.e., video or playlist) &gt; select a timecode where you want it to trigger.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"649\" class=\"wp-image-26368\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/YouTube-5.jpg\" alt=\"YouTube 5\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/YouTube-5.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/YouTube-5-768x312.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/YouTube-5-680x276.jpg 680w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>When a viewer hits that timecode, the title of the video will slide in as a suggestion. When a user clicks on the info icon, they can choose to watch the suggested video.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1132\" height=\"680\" class=\"wp-image-26305\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-card-example.jpg\" alt=\"youtube card example\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-card-example.jpg 1132w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-card-example-768x461.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-card-example-680x408.jpg 680w\" sizes=\"auto, (max-width: 1132px) 100vw, 1132px\"><\/p>\n<p>Rather than stuffing as many cards in as possible, add relevant cards where a user may want to learn more about a subtopic or before high drop-off points (e.g., before the end of the&nbsp;video).<\/p>\n<h3>3. End screens<\/h3>\n<p>End screens are similar to cards. The purpose is to keep viewers on the YouTube platform.<\/p>\n<p>Seeing a pattern?&nbsp;\ud83d\ude42<\/p>\n<p>For our channel, we have a subscribe button as well as a suggested video the viewer should watch&nbsp;next.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1134\" height=\"640\" class=\"wp-image-26356\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/YouTube-4.jpg\" alt=\"YouTube 4\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/YouTube-4.jpg 1134w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/YouTube-4-768x433.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/YouTube-4-680x384.jpg 680w\" sizes=\"auto, (max-width: 1134px) 100vw, 1134px\"><\/p>\n<p>This can help you get more subscribers and keep viewers consuming your content.<\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> The endscreen needs to be baked into your video during the editing process. For our endscreen, both the subscribe circle and \u201cnext video\u201d sections are blank. When you add end screen elements, it\u2019ll fill those sections. The subscribe sphere should be 196 x 196 px and the video or playlist rectangle is 410px x 230px. Here\u2019s a <a href=\"http:\/\/www.tarahunt.com\/end-screens-dimensions\/\" target=\"_blank\" rel=\"noopener noreferrer\">free template<\/a>&nbsp;you can download.\n<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n<h2>Step #6: Publish and promote your&nbsp;video<\/h2>\n<\/div><\/div>\n<p>The first 24-48 hours from publishing can make or break your video. This is when all of the hard work you\u2019ve put into your video will be tested.<\/p>\n<p>In fact, you\u2019ll often see your video on the first page of YouTube within the first day for your target query.<\/p>\n<p>Here are some tips to promote your videos in the first two&nbsp;days.<\/p>\n<h3>Find the best time to publish your&nbsp;video<\/h3>\n<p>The best time is when your target audience is watching videos. You can identify peak points by monitoring your real-time reports.<\/p>\n<p>While this may change from day-to-day, there are clear patterns you\u2019ll see.<\/p>\n<p>For example, I instinctively thought the best time to post our videos would be on a weekday at around noon.<\/p>\n<p>After monitoring our real-time analytics over a week, I found that our views generally peak between 10:00 - 11:00 AM&nbsp;EST.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1099\" height=\"492\" class=\"wp-image-26319\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-studio-real-time-analytics.jpg\" alt=\"youtube studio real time analytics\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-studio-real-time-analytics.jpg 1099w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-studio-real-time-analytics-768x344.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-studio-real-time-analytics-680x304.jpg 680w\" sizes=\"auto, (max-width: 1099px) 100vw, 1099px\"><\/p>\n<p>But if you look at the two one-hour slots before the spike (8:00-9:00 and 9:00-10:00), the number of views are nearly the same as the&nbsp;peak.<\/p>\n<p>So we started posting at 7:30 AM EST, which seems to be working for&nbsp;us.<\/p>\n<p>Publishing at the \u201cbest\u201d time gives you the opportunity to maximize views.<\/p>\n<p>If you haven\u2019t built a substantial number of daily views, then you can try following <a href=\"https:\/\/www.tubefilter.com\/2015\/01\/12\/best-days-times-to-post-youtube-videos-yearly-calendar\/\" target=\"_blank\" rel=\"noopener noreferrer\">these<\/a>&nbsp;general timeslots, courtesy of Frederator Networks.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"401\" class=\"wp-image-26311\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-publish-times.png\" alt=\"youtube publish times\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-publish-times.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-publish-times-768x342.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-publish-times-680x303.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Focus on building your audience and make adjustments to your publish times as you collect your own audience data.<\/p>\n<h3>Respond to comments\/engage<\/h3>\n<p>YouTube is a social platform, which means you need to socialize.<\/p>\n<p>For the first week or so, try and respond to all new comments that people leave and give \u201chearts\u201d to show appreciation to your commenters.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"982\" height=\"330\" class=\"wp-image-26293\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/hearts-to-comments.jpg\" alt=\"hearts to comments\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/hearts-to-comments.jpg 982w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/hearts-to-comments-768x258.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/hearts-to-comments-680x229.jpg 680w\" sizes=\"auto, (max-width: 982px) 100vw, 982px\"><\/p>\n<p>YouTube found that viewers who received a heart are <a href=\"https:\/\/creatoracademy.youtube.com\/page\/lesson\/invite-conversation#strategies-zippy-link-1\" target=\"_blank\" rel=\"noopener noreferrer\">3 times more likely<\/a>&nbsp;to click on the notification compared to other types of notifications.<\/p>\n<p>We respond to nearly all comments regardless of when the video was published.<\/p>\n<h3>Promote to your existing audience<\/h3>\n<p>Have a blog, newsletter, or social media accounts? Use them to promote your new YouTube videos.<\/p>\n<h4>Newsletters<\/h4>\n<p>In the first 48-hours, send your subscribers an email telling them about your new&nbsp;video.<\/p>\n<p>At Ahrefs, we publish our weekly videos on Wednesday and push an in-app notification within a few hours to promote our videos without disrupting customers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"854\" height=\"438\" class=\"wp-image-26359\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/in-app-notification.jpg\" alt=\"in app notification\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/in-app-notification.jpg 854w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/in-app-notification-768x394.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/in-app-notification-680x349.jpg 680w\" sizes=\"auto, (max-width: 854px) 100vw, 854px\"><\/p>\n<p>On Thursday, we send an email to our blog subscribers with a link to our newest blog post and&nbsp;video.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1412\" height=\"850\" class=\"wp-image-26341\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/newsletter-promotion.jpg\" alt=\"newsletter promotion\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/newsletter-promotion.jpg 1412w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/newsletter-promotion-768x462.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/newsletter-promotion-680x409.jpg 680w\" sizes=\"auto, (max-width: 1412px) 100vw, 1412px\"><\/p>\n<h4>Social media<\/h4>\n<p>Native videos haven\u2019t worked particularly well for us on social media from an engagement perspective. And it makes sense when you think of \u201cplatform intent.\u201d<\/p>\n<p>I don\u2019t know about you, but I don\u2019t log in to Twitter to watch a 13-minute video on building links.<\/p>\n<p>On Twitter, we tweet new videos to followers on the same day within hours of going&nbsp;live.<\/p>\n<p>On Facebook, we\u2019re still publishing full native videos, but we do link to some videos on our YouTube channel.<\/p>\n<p>Alternatively, you can publish short snippets of your video on Facebook with a teaser and link to the full&nbsp;video.<\/p>\n<h3>How to promote your videos when you don\u2019t have an audience<\/h3>\n<p>If you don\u2019t have an existing audience, you\u2019re going to have to work a little harder.<\/p>\n<p>Here are a few things you can&nbsp;do.<\/p>\n<h4>1. Add video embeds to your Quora answers<\/h4>\n<p>Quora is a popular question and answer forum. And adding long-form content isn\u2019t abnormal on this network.<\/p>\n<p>The process goes like&nbsp;this.<\/p>\n<p>Find a question to answer &gt; give the best answer you can &gt; embed your video where it supports your content.<\/p>\n<p>You can look for questions using Quora\u2019s native search or if you want a more data-driven way to find popular questions, then use the organic keywords report in Site Explorer with Quora set as your target.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"767\" class=\"wp-image-26299\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/quoras-organic-keyword-results.jpg\" alt=\"quoras organic keyword results\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/quoras-organic-keyword-results.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/quoras-organic-keyword-results-768x368.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/quoras-organic-keyword-results-680x326.jpg 680w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Then use the include search box to look for a general keyword that\u2019s related to your video. Make sure to set the filter to only search within keywords for more relevant results.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1042\" class=\"wp-image-26353\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/organic-keywords-quora-filter-fashion.jpg\" alt=\"organic keywords quora filter fashion\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/organic-keywords-quora-filter-fashion.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/organic-keywords-quora-filter-fashion-768x500.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/organic-keywords-quora-filter-fashion-653x425.jpg 653w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Just post a well thought out piece of content that answers the query and embed your video within your answer.<\/p>\n<h4>2. Collaborations<\/h4>\n<p>Collaborations on YouTube are a great way to get new targeted subscribers fast. If you\u2019re good at what you teach, then it\u2019s worth forging relationships with YouTubers in your space with a similar audience.<\/p>\n<p>The typical collaboration works like&nbsp;this.<\/p>\n<p>Find a similar, non-competing channel &gt; ask them to collaborate &gt; create a video for each other\u2019s channels &gt; recommend your audiences to your partner\u2019s channel.<\/p>\n<p>But if you don\u2019t have an existing audience, then it\u2019ll be tough to convince them to allow you to create content for their channel.<\/p>\n<p>The solution? Get creative.<\/p>\n<p>Here\u2019s a hypothetical example to get your creative juices flowing.<\/p>\n<p>Let\u2019s say you\u2019re creating a channel on repairing electronics. You could contact a popular tech YouTube channel and offer them content on doing a teardown of the latest iPhone that was released yesterday.<\/p>\n<p>While you can\u2019t send them viewers or subscribers, you can give them a unique piece of content that would do particularly well on their channel. They have the audience, you have the technical knowledge to do&nbsp;it.<\/p>\n<p>Whatever your pitch is, you should have a point of leverage where the benefit is focused on&nbsp;them.<\/p>\n<h4>3. Pay for YouTube ads<\/h4>\n<p>Don\u2019t have an audience? Buy&nbsp;them.<\/p>\n<p>Right now, YouTube ads are quite cheap. You can target by interest, keyword or custom audiences (i.e., website traffic).<\/p>\n<p>If you have a great video, set up some search ads based on your target keyword with the intention to earn their subscription.<\/p>\n<p>As your subscriber base grows, they\u2019ll begin to get notified with your future videos and help accelerate your growth without breaking the&nbsp;bank.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n<h2>Step #7: Post video analysis and optimization<\/h2>\n<\/div><\/div>\n<p>You can\u2019t edit the actual video once it\u2019s been published or redirect it like you could a blog&nbsp;post.<\/p>\n<p>It sucks, but hey\u2026 it sucks for everyone.<\/p>\n<p>Your best bet is to get data from your published videos and learn what produces high engagement.<\/p>\n<p>Here\u2019s how it\u2019s&nbsp;done:<\/p>\n<h3>Analyze your audience retention graphs<\/h3>\n<p>Go to YouTube Analytics &gt; select a video you want to optimize &gt; audience retention.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"846\" class=\"wp-image-26366\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-studio-audience-retention.png\" alt=\"youtube studio audience retention\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-studio-audience-retention.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-studio-audience-retention-768x406.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-studio-audience-retention-680x360.png 680w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>You\u2019ll see the average view duration, percentage viewed, and clicking on the graph will show you the audience retention graph for that&nbsp;video.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1420\" height=\"990\" class=\"wp-image-26339\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/audience-retention-graph.jpg\" alt=\"audience retention graph\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/audience-retention-graph.jpg 1420w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/audience-retention-graph-768x535.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/audience-retention-graph-610x425.jpg 610w\" sizes=\"auto, (max-width: 1420px) 100vw, 1420px\"><\/p>\n<h4>Audience retention graph<\/h4>\n<p>This graph captures all views for every second watched in the video. A retention curve is then plotted as percentages.<\/p>\n<p>You can use retention to identify popular parts in your video. If you\u2019ve done a good job engaging your viewers, you\u2019ll see a gradual curve. Also, you\u2019ll notice little bumps in the graph, which some creators refer to as \u201cTrue Engagement.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1420\" height=\"990\" class=\"wp-image-26340\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/true-engagement.jpg\" alt=\"true engagement\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/true-engagement.jpg 1420w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/true-engagement-768x535.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/true-engagement-610x425.jpg 610w\" sizes=\"auto, (max-width: 1420px) 100vw, 1420px\"><\/p>\n<p>That\u2019s a good&nbsp;thing.<\/p>\n<p>Click on any of these \u201cbumps\u201d and skip to the part people are most engaged. Try and decipher why more people watched this part or rewatched&nbsp;it.<\/p>\n<p>For example, this bump of engagement happened because people are interested in the <a href=\"https:\/\/ahrefs.com\/blog\/google-advanced-search-operators\/\">Google search operator<\/a>&nbsp;I was&nbsp;using.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"546\" class=\"wp-image-26367\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/audience-retention-analysis.jpg\" alt=\"audience retention analysis\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/audience-retention-analysis.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/audience-retention-analysis-768x262.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/audience-retention-analysis-680x232.jpg 680w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Learn from these hints and use them to identify how you can make future videos more engaging.<\/p>\n<p>You can also look for strong drop-off points. Analyze why people are leaving and <a href=\"https:\/\/support.google.com\/youtube\/answer\/6140493?co=GENIE.Platform%3DDesktop&amp;hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">add YouTube cards<\/a>&nbsp;in those places.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1394\" height=\"974\" class=\"wp-image-26304\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/audience-retention-drops.jpg\" alt=\"audience retention drops\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/audience-retention-drops.jpg 1394w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/audience-retention-drops-768x537.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/audience-retention-drops-608x425.jpg 608w\" sizes=\"auto, (max-width: 1394px) 100vw, 1394px\"><\/p>\n<p>From the looks of the above graph, I need to work on my intro. I can also add a couple of cards to the video. Definitely one at the end, and perhaps one in the middle. Done and&nbsp;done.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"468\" class=\"wp-image-26294\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/YouTube.jpg\" alt=\"YouTube\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/YouTube.jpg 842w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/YouTube-768x427.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/YouTube-680x378.jpg 680w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\"><\/p>\n<h3>Check if you satisfied search intent<\/h3>\n<p>In YouTube studio, you can see the average view duration for all of the keywords you rank&nbsp;for.<\/p>\n<p><em>Beta Studio &gt; Select your video &gt; analytics &gt; reach viewers tab &gt; Traffic source: YouTube search<\/em><\/p>\n<p>If a keyword query produced a high average view duration, good on&nbsp;you.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1510\" height=\"374\" class=\"wp-image-26363\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-keyword-analytics.jpg\" alt=\"youtube keyword analytics\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-keyword-analytics.jpg 1510w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-keyword-analytics-768x190.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-keyword-analytics-680x168.jpg 680w\" sizes=\"auto, (max-width: 1510px) 100vw, 1510px\"><\/p>\n<p>Produce a not-so-hot video, and the stats don\u2019t&nbsp;lie.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1504\" height=\"436\" class=\"wp-image-26365\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/bad-audience-retention.jpg\" alt=\"bad audience retention\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/bad-audience-retention.jpg 1504w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/bad-audience-retention-768x223.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/bad-audience-retention-680x197.jpg 680w\" sizes=\"auto, (max-width: 1504px) 100vw, 1504px\"><\/p>\n<p>Benchmark these numbers against your video\u2019s average view duration and percentage viewed to get an idea if you\u2019re on the right&nbsp;track.<\/p>\n<p>If you\u2019re producing low-engagement videos, yet you want to rank high for that keyword, you may want to recreate the video from a new&nbsp;angle.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n<h2>Step #8: Optimize for session watch&nbsp;time<\/h2>\n<\/div><\/div>\n<p>Session watch time is the total time a viewer watches videos on YouTube without leaving the platform.<\/p>\n<p>Why is it important? As of 2012, it became a <a href=\"https:\/\/youtube-creators.googleblog.com\/2012\/10\/youtube-search-now-optimized-for-time.html\" target=\"_blank\" rel=\"noopener noreferrer\">ranking factor<\/a>.<\/p>\n<blockquote class=\"small\"><div class=\"quote-content\">\n<p>We\u2019ve started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching. [\u2026]&nbsp;The experimental results of this change have proven positive -- less clicking, more watching. [\u2026] As with previous optimizations to our discovery features, this should benefit your channel if your videos drive more viewing time across YouTube.<\/p>\n<\/div><\/blockquote>\n<p>There are two key benefits to increasing session time:<\/p>\n<ol>\n<li>Keeps viewers consuming your content for longer.<\/li>\n<li>Your <strong>entire channel<\/strong>&nbsp;should get more suggestions and&nbsp;views.<\/li>\n<\/ol>\n<p>I\u2019ve already talked about using cards and endscreens, which has helped Ahrefs\u2019 channel\u2019s growth.<\/p>\n<p>Here are a few more ways to improve session time.<\/p>\n<h3>1. Create a series<\/h3>\n<p>Have you ever searched for something on YouTube, watched a video from a creator you\u2019ve never heard of and then binge watched their entire series?<\/p>\n<p>Think <a href=\"https:\/\/www.youtube.com\/watch?v=4QzZDWFhe7E&amp;list=PLfA33-E9P7FC0AoARnMLvgFgESJe4_Ngs\" target=\"_blank\" rel=\"noopener noreferrer\">#AskGaryVee<\/a>&nbsp;or <a href=\"https:\/\/www.youtube.com\/watch?v=gnHCw87Enq4&amp;list=PLTHOlLMWEwVy52FUngq91krMkQDQBagYw\" target=\"_blank\" rel=\"noopener noreferrer\">490 episodes<\/a>&nbsp;of Casey Neistat\u2019s Vlog<\/p>\n<p>When I started creating videos for Ahrefs, we created a few series on how to use Ahrefs for <a href=\"https:\/\/www.youtube.com\/watch?v=3zLBu_NfOaQ&amp;list=PLvJ_dXFSpd2tIF-QrFD854Mnb8D4Av5vx\" target=\"_blank\" rel=\"noopener noreferrer\">keyword research<\/a>&nbsp;and <a href=\"https:\/\/www.youtube.com\/watch?v=Io4ugroDedo&amp;list=PLvJ_dXFSpd2vQNygbg5Uo1sMDs8aqRc4z\" target=\"_blank\" rel=\"noopener noreferrer\">link building<\/a>.<\/p>\n<p>A few months ago, I created a short series on <a href=\"https:\/\/www.youtube.com\/watch?v=jN_xx9jGDVc&amp;list=PLvJ_dXFSpd2sVgHHmbCMaoJPhepJeJjNl\" target=\"_blank\" rel=\"noopener noreferrer\">WordPress SEO<\/a>, which ranks #1 on YouTube at the time of writing. I attribute part of this to a higher session watch time than our competitors for this keyword.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"609\" class=\"wp-image-26313\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/rank-1-on-youtube.jpg\" alt=\"rank 1 on youtube\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/rank-1-on-youtube.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/rank-1-on-youtube-768x292.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/rank-1-on-youtube-680x259.jpg 680w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>To increase your session watch time using series, add a video end screen element pointing at the \u201cnext episode\u201d and use a card pointing at the same video before viewers drop&nbsp;off.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"899\" class=\"wp-image-26334\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/endscreen-series.jpg\" alt=\"endscreen series\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/endscreen-series.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/endscreen-series-768x432.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/endscreen-series-680x382.jpg 680w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Now read the next part, because that\u2019s where the magic happens.<\/p>\n<h3>2. Use series playlists<\/h3>\n<p>A playlist is a list of videos that play in the order they\u2019re set.<\/p>\n<p>A series playlist, on the other hand, is everything above, but it\u2019s also a creator\u2019s way to tell YouTube that your group of videos is an \u201cofficial\u201d list of videos. Think of how Netflix does it with seasons and episodes of your favorite show.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"633\" class=\"wp-image-26320\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/netflix-punisher-series.jpg\" alt=\"netflix punisher series\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/netflix-punisher-series.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/netflix-punisher-series-768x304.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/netflix-punisher-series-680x269.jpg 680w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Using series playlists helps YouTube understand which videos should be suggested next, thus increasing your chances of claiming the \u201cup next\u201d&nbsp;spot.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"807\" class=\"wp-image-26338\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-suggested-video.jpg\" alt=\"youtube suggested video\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-suggested-video.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-suggested-video-768x387.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-suggested-video-680x343.jpg 680w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>If you\u2019ve done the card, endscreen, and series playlist, you now have three places where your next video will be recommended to viewers.<\/p>\n<h3>3. Use my channel page&nbsp;hack<\/h3>\n<p>Your channel page will likely be one of your most visited pages. So it\u2019s worth optimizing.<\/p>\n<p>Conventional conversion wisdom will tell you to include the most important things near the top. So here\u2019s what I&nbsp;did.<\/p>\n<h4>Featured video<\/h4>\n<p>Many creators suggest using a channel trailer. We tried and it didn\u2019t work. Instead, we\u2019re using our video on on-page optimization.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"752\" class=\"wp-image-26351\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-channel-featured-video.jpg\" alt=\"youtube channel featured video\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-channel-featured-video.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-channel-featured-video-768x361.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-channel-featured-video-680x320.jpg 680w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>We don\u2019t really care to rank for the keyword, \u201con-page optimization,\u201d but our analytics suggests that it has a solid \u201cview to subscription\u201d rate. Most importantly, it\u2019s relevant to the audience we want to attract -&nbsp;SEOs.<\/p>\n<p>And more relevant subscribers means more people getting notified and watching our new videos.<\/p>\n<p>To find videos that are gaining subscribers today, go to YouTube Analytics &gt; Build an Audience &gt; Click the main&nbsp;graph.<\/p>\n<p>Then choose a video that produces a high <em>subscribers<\/em>&nbsp;to <em>unique viewers<\/em>&nbsp;ratio.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1126\" height=\"692\" class=\"wp-image-26328\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/videos-that-get-subscribers.jpg\" alt=\"videos that get subscribers\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/videos-that-get-subscribers.jpg 1126w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/videos-that-get-subscribers-768x472.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/videos-that-get-subscribers-680x418.jpg 680w\" sizes=\"auto, (max-width: 1126px) 100vw, 1126px\"><\/p>\n<p>Before selecting a video that represents your channel, it\u2019s worth spending an extra 10 minutes to dig through your watch time report and find a balance between subscribers and retention rate.<\/p>\n<h4>Add a playlist<\/h4>\n<p>Your channel will be different than ours. But you and I have the same&nbsp;goal.<\/p>\n<p>Retain watchers for as long as possible.<\/p>\n<p>When you customize your channel, you have quite a few options you can add (playlists, single videos, popular videos etc). I\u2019ve opted to use a single playlist of what appears seemingly random.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"646\" class=\"wp-image-26317\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/ahrefs-channel-page.jpg\" alt=\"ahrefs channel page\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/ahrefs-channel-page.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/ahrefs-channel-page-768x310.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/ahrefs-channel-page-680x275.jpg 680w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>But it\u2019s not random at all. The first four videos you\u2019ll see&nbsp;are:<\/p>\n<ul>\n<li>Part 1: Link building series<\/li>\n<li>Part 1: WordPress SEO series<\/li>\n<li>Part 1: Keyword research series<\/li>\n<li>Part 2: Keyword research series<\/li>\n<\/ul>\n<p>If you haven\u2019t caught on, each of these videos is the first video of one of our series,&nbsp;aside from the last video because we don\u2019t have a fourth video series (yet).<\/p>\n<p>Each of these videos belongs to a \u201cseries playlists,\u201d meaning we give our viewers the option to choose their topic and YouTube will do the suggesting. Here\u2019s what happens when you click on these videos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"451\" class=\"wp-image-26316\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/up-next-playlist-youtube.png\" alt=\"up next playlist youtube\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/up-next-playlist-youtube.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/up-next-playlist-youtube-768x385.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/up-next-playlist-youtube-680x341.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>No matter which video you click, it heightens our chances of getting viewers to keep watching the rest of the series.<\/p>\n<p>While YouTube doesn\u2019t have a \u201csession watch time\u201d metric in their analytics, I\u2019m a strong believer that it contributes to our increase in overall watch&nbsp;time.<\/p>\n<h2>Final Thoughts<\/h2>\n<p>YouTube SEO from a technical perspective is easy. Optimize your titles, descriptions, and&nbsp;tags.<\/p>\n<p>Add relevant cards, endscreens or description links and you\u2019re golden.<\/p>\n<p>But the most challenging part of video SEO is engaging your audience.<\/p>\n<p>Take these processes and tips and focus your attention on these three things: <em>entertain, engage, rank<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Within 7\u00bd &nbsp;months, we achieved some killer rankings on YouTube for some of the most sought after keywords in our industry. While rankings are geographically targeted and always in flux, here are a few examples: We aren\u2019t a viral sensation,<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":142,"featured_media":134064,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335,387],"tags":[],"coauthors":[340],"class_list":["post-26370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-seo","category-video-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YouTube SEO: How to Rank Your Videos From Start to Finish<\/title>\n<meta name=\"description\" content=\"Do you want to rank your videos in YouTube? Learn how we increased our YouTube search views by nearly 400% in 7 \u00bd months, and how you can do the same.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/youtube-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube SEO: How to Rank Your Videos From Start to Finish\" \/>\n<meta property=\"og:description\" content=\"Learn how we increased our YouTube search views by nearly 400% in 7 \u00bd months.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/youtube-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-14T15:07:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-10T13:00:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/fb-youtube-seo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"990\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sam Oh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Learn how we increased our YouTube search views by nearly 400% in 7 \u00bd months.\" \/>\n<meta name=\"twitter:creator\" content=\"@samsgoh\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ahrefs.com\/blog\/youtube-seo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/youtube-seo\/\"},\"author\":{\"name\":\"Sam Oh\",\"@id\":\"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/9101b79df5e5fe483a19cf0a229cd981\"},\"headline\":\"YouTube SEO: How to Rank Your Videos From Start to Finish\",\"datePublished\":\"2019-03-14T15:07:51+00:00\",\"dateModified\":\"2025-02-10T13:00:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/youtube-seo\/\"},\"wordCount\":7574,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/youtube-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/fb-youtube-seo.png\",\"articleSection\":[\"General SEO\",\"Video Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ahrefs.com\/blog\/youtube-seo\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ahrefs.com\/blog\/youtube-seo\/\",\"url\":\"https:\/\/ahrefs.com\/blog\/youtube-seo\/\",\"name\":\"YouTube SEO: How to Rank Your Videos From Start to Finish\",\"isPartOf\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/youtube-seo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/youtube-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/fb-youtube-seo.png\",\"datePublished\":\"2019-03-14T15:07:51+00:00\",\"dateModified\":\"2025-02-10T13:00:38+00:00\",\"description\":\"Do you want to rank your videos in YouTube? Learn how we increased our YouTube search views by nearly 400% in 7 \u00bd months, and how you can do the same.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ahrefs.com\/blog\/youtube-seo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ahrefs.com\/blog\/youtube-seo\/#primaryimage\",\"url\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/fb-youtube-seo.png\",\"contentUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/fb-youtube-seo.png\",\"width\":1920,\"height\":990},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ahrefs.com\/blog\/#website\",\"url\":\"https:\/\/ahrefs.com\/blog\/\",\"name\":\"SEO Blog by Ahrefs\",\"description\":\"Link Building Strategies &amp; SEO Tips\",\"publisher\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ahrefs.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ahrefs.com\/blog\/#organization\",\"name\":\"Ahrefs\",\"url\":\"https:\/\/ahrefs.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png\",\"contentUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png\",\"width\":2048,\"height\":768,\"caption\":\"Ahrefs\"},\"image\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Ahrefs\/\",\"https:\/\/x.com\/ahrefs\",\"https:\/\/www.linkedin.com\/company\/ahrefs\/\",\"https:\/\/www.youtube.com\/c\/ahrefscom\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/9101b79df5e5fe483a19cf0a229cd981\",\"name\":\"Sam Oh\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/5c60905735b1fc064c2c8509441e244a8dc4057748c8de389d978de497591cdc?s=96&d=mm&r=gbcf574783229a4430df799ea810a4211\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5c60905735b1fc064c2c8509441e244a8dc4057748c8de389d978de497591cdc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5c60905735b1fc064c2c8509441e244a8dc4057748c8de389d978de497591cdc?s=96&d=mm&r=g\",\"caption\":\"Sam Oh\"},\"description\":\"Sam is VP of Marketing and head of video content at Ahrefs. He founded 3 businesses (agency, ecommerce, affiliate), co-founded many children, and was once ranked world #1 in a game before gaming was a career.\",\"sameAs\":[\"https:\/\/samoh.com\/\",\"sam-oh-84593014\/\",\"https:\/\/x.com\/samsgoh\"],\"url\":\"https:\/\/ahrefs.com\/blog\/author\/sam-oh\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"YouTube SEO: How to Rank Your Videos From Start to Finish","description":"Do you want to rank your videos in YouTube? Learn how we increased our YouTube search views by nearly 400% in 7 \u00bd months, and how you can do the same.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ahrefs.com\/blog\/youtube-seo\/","og_locale":"en_US","og_type":"article","og_title":"YouTube SEO: How to Rank Your Videos From Start to Finish","og_description":"Learn how we increased our YouTube search views by nearly 400% in 7 \u00bd months.","og_url":"https:\/\/ahrefs.com\/blog\/youtube-seo\/","og_site_name":"SEO Blog by Ahrefs","article_publisher":"https:\/\/www.facebook.com\/Ahrefs\/","article_published_time":"2019-03-14T15:07:51+00:00","article_modified_time":"2025-02-10T13:00:38+00:00","og_image":[{"width":1920,"height":990,"url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/fb-youtube-seo.png","type":"image\/png"}],"author":"Sam Oh","twitter_card":"summary_large_image","twitter_description":"Learn how we increased our YouTube search views by nearly 400% in 7 \u00bd months.","twitter_creator":"@samsgoh","twitter_site":"@ahrefs","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ahrefs.com\/blog\/youtube-seo\/#article","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/youtube-seo\/"},"author":{"name":"Sam Oh","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/9101b79df5e5fe483a19cf0a229cd981"},"headline":"YouTube SEO: How to Rank Your Videos From Start to Finish","datePublished":"2019-03-14T15:07:51+00:00","dateModified":"2025-02-10T13:00:38+00:00","mainEntityOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/youtube-seo\/"},"wordCount":7574,"commentCount":0,"publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/youtube-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/fb-youtube-seo.png","articleSection":["General SEO","Video Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ahrefs.com\/blog\/youtube-seo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ahrefs.com\/blog\/youtube-seo\/","url":"https:\/\/ahrefs.com\/blog\/youtube-seo\/","name":"YouTube SEO: How to Rank Your Videos From Start to Finish","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/youtube-seo\/#primaryimage"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/youtube-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/fb-youtube-seo.png","datePublished":"2019-03-14T15:07:51+00:00","dateModified":"2025-02-10T13:00:38+00:00","description":"Do you want to rank your videos in YouTube? Learn how we increased our YouTube search views by nearly 400% in 7 \u00bd months, and how you can do the same.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ahrefs.com\/blog\/youtube-seo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/youtube-seo\/#primaryimage","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/fb-youtube-seo.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/03\/fb-youtube-seo.png","width":1920,"height":990},{"@type":"WebSite","@id":"https:\/\/ahrefs.com\/blog\/#website","url":"https:\/\/ahrefs.com\/blog\/","name":"SEO Blog by Ahrefs","description":"Link Building Strategies &amp; SEO Tips","publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ahrefs.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ahrefs.com\/blog\/#organization","name":"Ahrefs","url":"https:\/\/ahrefs.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","width":2048,"height":768,"caption":"Ahrefs"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Ahrefs\/","https:\/\/x.com\/ahrefs","https:\/\/www.linkedin.com\/company\/ahrefs\/","https:\/\/www.youtube.com\/c\/ahrefscom"]},{"@type":"Person","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/9101b79df5e5fe483a19cf0a229cd981","name":"Sam Oh","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/5c60905735b1fc064c2c8509441e244a8dc4057748c8de389d978de497591cdc?s=96&d=mm&r=gbcf574783229a4430df799ea810a4211","url":"https:\/\/secure.gravatar.com\/avatar\/5c60905735b1fc064c2c8509441e244a8dc4057748c8de389d978de497591cdc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5c60905735b1fc064c2c8509441e244a8dc4057748c8de389d978de497591cdc?s=96&d=mm&r=g","caption":"Sam Oh"},"description":"Sam is VP of Marketing and head of video content at Ahrefs. He founded 3 businesses (agency, ecommerce, affiliate), co-founded many children, and was once ranked world #1 in a game before gaming was a career.","sameAs":["https:\/\/samoh.com\/","sam-oh-84593014\/","https:\/\/x.com\/samsgoh"],"url":"https:\/\/ahrefs.com\/blog\/author\/sam-oh\/"}]}},"_links":{"self":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/26370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/users\/142"}],"replies":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/comments?post=26370"}],"version-history":[{"count":0,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/26370\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/media\/134064"}],"wp:attachment":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/media?parent=26370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/categories?post=26370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/tags?post=26370"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/coauthors?post=26370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}