{"id":25656,"date":"2019-02-14T14:56:27","date_gmt":"2019-02-14T22:56:27","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=25656"},"modified":"2024-02-29T10:21:26","modified_gmt":"2024-02-29T15:21:26","slug":"outsourcing-writers","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/outsourcing-writers\/","title":{"rendered":"How to Outsource Your Content to Freelance Writers (4 Steps)"},"content":{"rendered":"
Step 1: Post on a freelancing website.
\nStep 2: Get 9,659,854 low-quality applications.
\nStep 3: Give up. Continue writing the content yourself. *sigh*
\n<\/div>\n

Outsourcing has a poor reputation thanks to a seemingly never-ending supply of flaky freelancers who do shoddy work.<\/p>\n

But that doesn\u2019t mean you\u2019ll always<\/em> get bad results when you outsource content creation<\/a>.<\/p>\n

Before 2018, we worked with freelancers to produce most of the content on the Ahrefs blog<\/a>\u2014one of whom was our very own Joshua Hardwick<\/a>.<\/p>\n

We still managed to increase our blog traffic<\/a> month after month:<\/p>\n

Our organic traffic growth in 2016, when we were mainly working with freelancers<\/p><\/div>\n

In other words, when done right, outsourcing can be quite powerful.<\/p>\n

In this article, I\u2019ll show you our proven process for finding and working with freelance writers. I\u2019ve also tested some popular freelance websites so you don\u2019t waste time and money on those that aren\u2019t worthwhile.<\/p>\n

But first\u2026<\/p>\n

When should you outsource?<\/h2>\n

Here\u2019s a fantastic flowchart from Tim Ferriss\u2019 Four Hour Work Week<\/a> to help guide your decisions:<\/p>\n

Source: Four Hour Work Week.<\/p><\/div>\n

I love<\/em> this flowchart. However, there are some other good reasons to outsource content creation:<\/p>\n