{"id":25338,"date":"2019-02-04T04:32:56","date_gmt":"2019-02-04T12:32:56","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=25338"},"modified":"2023-06-19T16:14:29","modified_gmt":"2023-06-19T21:14:29","slug":"keywords-explorer-3-0","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/keywords-explorer-3-0\/","title":{"rendered":"Ahrefs Keywords Explorer 3.0: Re-Built From Scratch (With More Data)"},"content":{"rendered":"
In 2016 we invested a ton of time and resources into creating one of the best (if not the<\/em> best) keyword research tools in the industry: Keywords Explorer<\/a>.<\/div>\n

In 2018 we rebuilt the whole thing from scratch.<\/p>\n

This product update is different from that of Keywords Explorer 2.0<\/a> in the sense that most of the work this time around was done on the backend as opposed to the frontend. In other words, rather than adding a plethora of new UI features\u2014as we did with KE 2.0\u2014we instead added nine additional sources of data and rebuilt the entire thing with new technology.<\/p>\n

YouTube, Amazon, Bing, Yahoo, Baidu\u2026<\/h2>\n

In Keywords Explorer 3.0, we\u2019ve added 8 (!!!) more search engines:<\/p>\n

    \n
  1. YouTube<\/li>\n
  2. Amazon<\/li>\n
  3. Bing<\/li>\n
  4. Yahoo<\/li>\n
  5. Baidu<\/li>\n
  6. Daum<\/li>\n
  7. Naver<\/li>\n
  8. Seznam<\/li>\n<\/ol>\n

    Most SEOs and content marketers know that Google is not the only search engine; it\u2019s merely the biggest. If you want to get more exposure for your work (or business), then you have to consider every opportunity at your disposal.<\/p>\n

    For me, the most important of the nine new search engines is YouTube.<\/p>\n

    I published the very first video<\/a> on the Ahrefs YouTube channel<\/a> on August 8th, 2015. Back then I was recording myself on my iPhone 5, and it took me nearly 4 hours to create that initial video because of how awful I was at talking on camera in a non-native language.<\/p>\n

    Fast-forward almost four years and, thanks to the incredible Sam Oh, we\u2019ve now had more than 2 million views on our channel and currently have ~36k subscribers.<\/p>\n

    Even more impressive, we did this without<\/strong> a keyword strategy<\/a>.<\/p>\n

    However, now that we have YouTube keyword data, we\u2019re excited and hopeful to achieve an even faster rate of growth for our video content in 2019.<\/p>\n

    Data origins<\/h3>\n

    Since we started teasing keyword data for YouTube and Amazon, many fellow SEOs have naturally asked where that data comes from.<\/p>\n

    It\u2019s clickstream<\/a>.<\/p>\n

    In case you\u2019re unfamiliar with the term, clickstream data is collected via all sorts of software and applications (mostly the free ones) that people install on their computers. These applications (other than doing whatever they\u2019re made to do) collect your browsing data, anonymize it (!!!)<\/strong> and re-sell to other companies.<\/p>\n

    From our clickstream data partner, we buy data on the actual searches<\/strong> that people around the world perform on the aforementioned \u201csearch engines.\u201d We then use some maths to extrapolate these numbers and estimate the popularity of each search query.<\/p>\n

    IMPORTANT:<\/strong> To the best of our knowledge, no other keyword tool on the market today runs on clickstream data for YouTube, Amazon, Bing, etc. Thus, before comparing our data to that of any third-party tools, be sure to inquire about the origins of their data.<\/p>\n

    Being brutally honest, buying clickstream data for nine more search engines costs us an arm and a leg. However, judging by the feedback from the community thus far, we can already tell it was worth it.<\/p>\n

    Taking product development to a whole new level<\/h2>\n

    In early 2018, our Founder and CEO, Dmitry<\/a>, made a bold move which caught me off guard.<\/p>\n

    He decided that instead of releasing new tools and features at the same pace as we did in 2017, we were instead going to take a step back and devote a whole year towards upgrading the technology on which our product runs.<\/p>\n

    Here\u2019s what he said when asked about his thought process behind this decision:<\/p>\n

    Being a company without VC funding, there\u2019s no pressure for us to prioritize short-term growth over long-term product strategy. By 2020, we want Ahrefs to be the<\/em> must-have tool for any company with a website. That\u2019s our primary focus. I believe that for our product to stay relevant, we need a clean and modern UI. At the same time, we want to continue to be able to quickly add new features whilst maintaining a small team. For that reason, we\u2019re more than happy to take a step back and invest time into improving our development process. <\/div>
    \"Dmitry<\/div>
    Dmitry Gerasimenko,<\/span> Founder & CEO Ahrefs<\/a><\/span><\/div><\/div><\/blockquote>\n

    Twelve months later, and Keywords Explorer 3.0 now runs on React<\/a>, ReasonML, and OCaml.<\/p>\n

    For the non-developers out there\u2014which I assume is most of you\u2014let me explain what this geekery<\/em> means for you as an Ahrefs user:<\/p>\n

    Faster tools<\/h3>\n

    This new technology employs the latest advances in computer science and is way more efficient, which allows us to build tools that work noticeably faster.<\/p>\n

    \"Slack<\/p>\n

    That means less time waiting for reports to load and more time for the actual work that pays the bills.<\/p>\n

    Faster development pace<\/h3>\n

    Here\u2019s an excerpt from a fantastic article by Paul Graham<\/a> that Dmitry shared with me to better explain his vision for Ahrefs:<\/p>\n

    \n

    A company that gets software written faster and better will, all other things being equal, put its competitors out of business. [\u2026] In a startup, if you bet on the wrong technology, your competitors will crush you.<\/p>\n[\u2026]\n

    We knew Lisp was a really good language for writing software quickly, and server-based applications magnify the effect of rapid development, because you can release software the minute it\u2019s done. [\u2026] And because Lisp was so high-level, we wouldn\u2019t need a big development team, so our costs would be lower.<\/p>\n<\/div>

    \"Paul<\/div>
    Paul Graham<\/span> paulgraham.com<\/a><\/span><\/div><\/div><\/blockquote>\n

    Replace \u201cLisp\u201d with \u201cOCaml + ReasonML<\/a>\u201d and you\u2019ve got Dmitry\u2019s tech vision for Ahrefs.<\/p>\n

    We\u2019ve already experienced the competitive advantage of using the \u201cright\u201d technology for nine years, as we\u2019ve been using OCaml<\/a> for our backend since 2010. That has allowed us to do things that our competitors can\u2019t replicate.<\/p>\n

    Going forward, as a result of adopting these high-level programming languages, we\u2019ll be able to:<\/p>\n