{"id":24905,"date":"2021-08-05T09:27:50","date_gmt":"2021-08-05T14:27:50","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=24905"},"modified":"2023-05-15T03:44:53","modified_gmt":"2023-05-15T08:44:53","slug":"influencer-marketing","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/influencer-marketing\/","title":{"rendered":"Influencer Marketing: Definition, Examples, and Tactics"},"content":{"rendered":"\n<div class=\"intro-txt\">In 1984, Nike collaborated with Michael Jordan to create an exclusive sneaker line, the Air Jordans.<\/div>\n\n\n\n<p>It was a hit. In just 12 months, the Air Jordan 1 sneakers <a href=\"https:\/\/www.forbes.com\/sites\/kurtbadenhausen\/2020\/05\/03\/michael-jordans-1-billion-nike-endorsement-is-the-biggest-bargain-in-sports\/?sh=3801438f6136\">racked up more than $100 million in sales<\/a>. In 2020, an original pair\u2014worn and signed by Jordan himself\u2014<a href=\"https:\/\/www.cnbc.com\/2020\/05\/18\/michael-jordans-air-jordan-1s-sell-for-record-setting-560000.html\">sold for $560,000<\/a>.<\/p>\n\n\n\n<p>Michael Jordan, the superstar basketball player, catapulted Nike into the household name we know&nbsp;today.<\/p>\n\n\n\n<p>This is an example of influencer marketing.<\/p>\n\n\n\n<p>In this guide, you\u2019ll learn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#what-is-an-influencer\">What an influencer is<\/a><\/li>\n<li><a href=\"#what-is-influencer-marketing\">What influencer marketing is<\/a><\/li>\n<li><a href=\"#why-influencer-marketing\">Why you should do influencer marketing<\/a><\/li>\n<li><a href=\"#types-of-influencers\">Types of influencers<\/a><\/li>\n<li><a href=\"#how-to-create-an-influencer-marketing-strategy\">How to create an influencer marketing strategy<\/a><\/li>\n<li><a href=\"#how-to-find-influencers\">How to find influencers<\/a><\/li>\n<li><a href=\"#how-to-evaluate-influencers\">How to evaluate influencers<\/a><\/li>\n<li><a href=\"#reaching-out\">How to reach out to influencers<\/a><\/li>\n<li><a href=\"#working-with-influencers\">How to work with influencers<\/a><\/li>\n<li><a href=\"#brand-ambassadors\">How to go beyond influencer marketing<\/a><\/li>\n<li><a href=\"#influencer-marketing-examples\">Influencer marketing examples<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What is an influencer?\" data-section=\"what-is-an-influencer\">\n\n\n\n<h2 class=\"wp-block-heading\">What is an influencer?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Influencers are people who have an active, sizable audience (usually on social media) and the ability to influence their audience to do something.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What is influencer marketing?\" data-section=\"what-is-influencer-marketing\">\n\n\n\n<h2 class=\"wp-block-heading\">What is influencer marketing?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Influencer marketing is the practice of working with influencers to promote your brand\u2019s message, products or services.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Why influencer marketing?\" data-section=\"why-influencer-marketing\">\n\n\n\n<h2 class=\"wp-block-heading\">Why&nbsp;influencer marketing?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>There are a few reasons why you should do influencer marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Persuade their audience to take action<\/h3>\n\n\n\n<p>Influencers hold sway over your target audience. It\u2019s in the name itself\u2014they <em>influence<\/em>. That means they\u2019re able to inspire their following to take action. Most importantly, to&nbsp;buy.<\/p>\n\n\n\n<p>It means things like selling out sardines after <a href=\"https:\/\/tim.blog\/2018\/06\/05\/the-tim-ferriss-show-transcripts-dom-dagostino-the-power-of-the-ketogenic-diet\/\">a mention in a podcast episode<\/a>.<\/p>\n\n\n\n<p>We see this at Ahrefs too. Even though we\u2019ve never run an influencer marketing campaign, we see that a strong recommendation from a trusted influencer can lead to a significant boost in sign-ups:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/07\/1-brian-dean-registrations.png\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. Build trust in your&nbsp;brand<\/h3>\n\n\n\n<p>Influencer marketing isn\u2019t always about sales. It is also about <a href=\"https:\/\/ahrefs.com\/blog\/increase-brand-awareness\/\">brand awareness<\/a> and trustworthiness.<\/p>\n\n\n\n<p>The right influencer carefully curates the type of products they recommend. They don\u2019t shill everything that lands on their lap. Even if they\u2019re being paid, they have high standards. They take their community\u2019s trust in them seriously. Trust is difficult to build and easy to lose. In return, their fans say things like&nbsp;this:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/07\/2-tim-ferriss-fan-support.png\"><\/figure>\n\n\n\n<p>So, when an influencer recommends your product over the rest, they\u2019re vouching for you, your product\u2019s quality and your company\u2019s reputation. You are, in essence, borrowing \u201ctrust\u201d from that influencer. You don\u2019t have to build it from scratch\u2014they trust the influencer and by extension, you.<\/p>\n\n\n\n<p>Think back to Nike. In 1984, they were unknown in the basketball world. No basketball fan was dying to purchase a pair of Nike shoes. But Jordan\u2019s endorsement led to their acceptance.<\/p>\n\n\n\n<p>And Nike went from being unknown in basketball to global dominance.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Types of influencers\" data-section=\"types-of-influencers\">\n\n\n\n<h2 class=\"wp-block-heading\">Types of influencers<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Generally speaking, there are five types of influencers. They are grouped based on the size of their audience.<\/p>\n\n\n\n<p>Knowing the different types of influencers will help you plan your budget and strategy. Here\u2019s the breakdown:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/07\/01_influencer_marketing.png\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. Celebrities<\/h3>\n\n\n\n<p>These are influencers with over one million followers.<\/p>\n\n\n\n<p><strong>Examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.instagram.com\/bts.bighitofficial\/\">BTS<\/a> (IG: 47.1M followers)<\/li>\n<li><a href=\"https:\/\/www.instagram.com\/leomessi\/\">Lionel Messi<\/a> (IG: 242M followers)<\/li>\n<li><a href=\"https:\/\/www.instagram.com\/zendaya\/\">Zendaya<\/a> (IG: 102M followers)<\/li>\n<li><a href=\"https:\/\/www.tiktok.com\/@charlidamelio\">Charli D\u2019Amelio<\/a> (TikTok: 121.8M followers)<\/li>\n<li><a href=\"https:\/\/www.youtube.com\/user\/LinusTechTips\">Linus Tech Tips<\/a> (YT: 13.7M subscribers)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Mega-influencers<\/h3>\n\n\n\n<p>These are influencers with 500,000 to one million followers.<\/p>\n\n\n\n<p><strong>Examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.instagram.com\/markmanson\/\">Mark Manson<\/a> (IG: 762K followers)<\/li>\n<li><a href=\"https:\/\/twitter.com\/jamesclear\">James Clear<\/a> (TW: 530K followers)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Macro-influencers<\/h3>\n\n\n\n<p>These are influencers with 100,000 to 500,000 followers.<\/p>\n\n\n\n<p><strong>Examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.instagram.com\/eakinwale\/\">Elisabeth Akinwale<\/a>&nbsp;(IG: 115K followers)<\/li>\n<li><a href=\"https:\/\/www.youtube.com\/channel\/UCjVwBKqRh8ckPWhfD5UDKcg\">Lindie Botes<\/a> (YT: 276K subscribers)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Micro-influencers<\/h3>\n\n\n\n<p>These are influencers with 10,000 to 100,000 followers.<\/p>\n\n\n\n<p><strong>Examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/twitter.com\/timsoulo\">Tim Soulo<\/a> (TW: 27K followers)<\/li>\n<li><a href=\"https:\/\/twitter.com\/patrickstox\">Patrick Stox<\/a> (TW: 12.9K followers)<\/li>\n<li><a href=\"https:\/\/www.instagram.com\/jyanyoga\/\">Jyan Yoga<\/a> (IG: 23.8K followers)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. Nano-influencers<\/h3>\n\n\n\n<p>These are influencers with 1,000 to 10,000 followers.<\/p>\n\n\n\n<p><strong>Examples:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/twitter.com\/JoshuaCHardwick\">Joshua Hardwick<\/a> (TW: 7.4K followers)<\/li>\n<li><a href=\"https:\/\/www.instagram.com\/mariidix\/\">Mariidix<\/a> (IG: 5.5K followers)<\/li>\n<\/ul>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> There is no universal standardization for these terms nor their audience sizes. You might find that they differ from other books and articles.&nbsp;<\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to create an influencer marketing strategy\" data-section=\"how-to-create-an-influencer-marketing-strategy\">\n\n\n\n<h2 class=\"wp-block-heading\">How to create an influencer marketing strategy<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Before you even begin looking for influencers and working with them, you need to have a strategy. After all, the goal isn\u2019t to work with every influencer under the sun, but the ones that can make an impact.<\/p>\n\n\n\n<p>A strategy will guide you in the right direction.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#define-your-target-audience\">Define your target audience<\/a><\/li>\n<li><a href=\"#set-your-objective\">Set your objective<\/a><\/li>\n<li><a href=\"#figure-out-your-budget\">Figure out your budget<\/a><\/li>\n<li><a href=\"#establish-KPIs\">Establish your&nbsp;KPIs<\/a><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"define-your-target-audience\">1. Define your target audience<\/h3>\n\n\n\n<p>It may seem cool to have Justin Bieber shout about us to his fans, but what\u2019s the point? There is little to no overlap between fans of Justin Bieber and people who want SEO tools. Even if we could afford his asking fee, it wouldn\u2019t make sense to work with&nbsp;him.<\/p>\n\n\n\n<p>So, the first step of any marketing plan is to <strong>know who you want to reach<\/strong>.<\/p>\n\n\n\n<p>If you already have an existing <a href=\"https:\/\/ahrefs.com\/blog\/marketing-strategy\/\">marketing strategy<\/a> that defines your customer personas, then you\u2019re all set. You already have a solid idea of who your target audience is.<\/p>\n\n\n\n<p>For example, if you\u2019re a financial planner in Singapore, it might be something like:<\/p>\n\n\n\n<blockquote>Millennials (23-30) in Singapore who want to begin investing.<\/blockquote>\n\n\n\n<p>If you don\u2019t have a concrete customer persona statement like this, don\u2019t worry. There are tons of guides, templates and even tools&nbsp;you can use to create one.<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\">How to Create Detailed Buyer Personas for Your Business [Free Persona Template]<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"set-your-objective\">2. Set your objective<\/h3>\n\n\n\n<p>Now that you know <strong>who <\/strong>you\u2019re targeting, we need to figure out <strong>why <\/strong>you\u2019re doing influencer marketing.<\/p>\n\n\n\n<p>What\u2019s your&nbsp;goal?<\/p>\n\n\n\n<p>Generally speaking, there are three objectives:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Increase brand awareness<\/strong>&nbsp;and introduce your brand to potential customers.<\/li>\n<li><strong>Create interest and desire<\/strong>&nbsp;by teaching potential customers more about their problems and how your product or service can solve&nbsp;them.<\/li>\n<li><strong>Entice the purchase <\/strong>by further educating potential customers about your product or service and why it\u2019s the best solution for&nbsp;them.<\/li>\n<\/ol>\n\n\n\n<p>You\u2019ll need to know your objectives in order to measure if your campaign is successful.<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"https:\/\/ahrefs.com\/blog\/marketing-objectives\/\">Marketing Objectives: How to Set Them Right (with Examples)<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"figure-out-your-budget\">3. Figure out your budget<\/h3>\n\n\n\n<p>The amount you\u2019re willing to spend will determine the type of influencer you can work with and the type of content you can create.<\/p>\n\n\n\n<p>Knowing your budget beforehand will make the search for influencers easier.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"establish-KPIs\">4. Establish your&nbsp;KPIs<\/h3>\n\n\n\n<p>It\u2019s not always easy to measure the absolute ROI of influencer marketing campaigns, but you can measure relative ROI using Key Performance Indicators (KPIs).<\/p>\n\n\n\n<p>KPIs allow you to measure progress towards your objectives.&nbsp;If you\u2019ve already set your objectives, then you\u2019ll know what these KPIs are. For example, if you\u2019re tracking the number of sales, you could give the influencer a discount code with their&nbsp;name.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/07\/3-discount-code-with-name.png\"><\/figure>\n\n\n\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"https:\/\/ahrefs.com\/blog\/marketing-kpis\/\">7 Marketing KPIs Actually Worth Tracking<\/a><\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to find influencers\" data-section=\"how-to-find-influencers\">\n\n\n\n<h2 class=\"wp-block-heading\">How to find influencers<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Finding the macro, mega and celeb-level influencers is easy. It\u2019s likely at the top of your mind. Even the most disinterested person would have heard of Cristiano Ronaldo. But not every company has the budget to work at those levels.<\/p>\n\n\n\n<p>What if you need to find micro or nano-influencers? How do you seek them&nbsp;out?<\/p>\n\n\n\n<p>Here are some options:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Employees<\/h3>\n\n\n\n<p>Most brands begin their search for influencers outside. In doing so, they\u2019re missing out on a potential pool of influencers who are right in front of their noses\u2014their own employees.<\/p>\n\n\n\n<p>Your employees work for you and likely use your product. (If they don\u2019t, something\u2019s seriously wrong.) They\u2019re in the best position to promote your brand. Some of them might have even cultivated an audience on their&nbsp;own.<\/p>\n\n\n\n<p>Take Ahrefs as an example. Most of us in the marketing team can be considered nano or micro influencers on Twitter:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/twitter.com\/timsoulo\">Tim Soulo<\/a>: 26,600 followers<\/li>\n<li><a href=\"https:\/\/twitter.com\/patrickstox\">Patrick Stox<\/a>: 12,800 followers<\/li>\n<li><a href=\"https:\/\/twitter.com\/samsgoh\">Sam Oh<\/a>: 13,200 followers<\/li>\n<li><a href=\"https:\/\/twitter.com\/JoshuaCHardwick\">Joshua Hardwick<\/a>: 7,260 followers<\/li>\n<li><a href=\"https:\/\/twitter.com\/michalpecanek\">Michal Pecanek<\/a>: 1,433 followers<\/li>\n<li><a href=\"https:\/\/twitter.com\/siquanong\">Myself<\/a>: 2,076 followers<\/li>\n<\/ul>\n\n\n\n<p>Together, we can easily amplify the content we publish or the features we release. And we&nbsp;do.<\/p>\n\n\n\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Bounce Rate <br><br>One of the most misunderstood Google Analytics metrics.<br><br>9 things you might not have known.<br><br>\ud83e\udd98<br><br>\/\/THREAD\/\/<\/p>\n\u2014 Michal Pec\u00e1nek (@michalpecanek) <a href=\"https:\/\/twitter.com\/michalpecanek\/status\/1334065819354075140?ref_src=twsrc%5Etfw\">December 2,&nbsp;2020<\/a><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Customers<\/h3>\n\n\n\n<p>We\u2019re turning the search for influencers on its head. Start by looking for the people who already love your&nbsp;brand.<\/p>\n\n\n\n<p>Your employees aren\u2019t the only people who love your brand. Your customers love it too. We discovered this ourselves when we started <a href=\"https:\/\/ahrefs.com\/blog\/podcast-advertising\/\">sponsoring podcasts<\/a>. The ones where we got the most high-quality mentions and sign-ups were from podcast hosts who already <strong>loved<\/strong>&nbsp;our product.<\/p>\n\n\n\n<p>Like your employees, some of your customers are probably influencers\u2014and they\u2019re also likely to be responsive to your&nbsp;pitch.<\/p>\n\n\n\n<p>For example, Ed Sheeran is a huge fan of Heinz ketchup. He even has a tattoo of their bottle on his arm. It was a no-brainer for Heinz to work with&nbsp;him:<\/p>\n\n\n\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-keoaqm6rpbg\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-keoaqm6rpbg\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/keOaQm6RpBg?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/keOaQm6RpBg?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n\n<p>While you might not have an Ed Sheeran-level influencer as your customer, you\u2019ll probably have one or two who are influential to your target audience. Find them in your customer relationship management (CRM) tool or whatever you use to track your customers. Reach out and see if they\u2019d like to work with you to promote your&nbsp;brand.<\/p>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> You can also ask your customers which influencers they\u2019re following on social media.&nbsp;<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. Followers<\/h3>\n\n\n\n<p>Your followers on social media already know about and like your brand\u2014and some of them will likely be influencers. Look through your followers to find&nbsp;them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Google<\/h3>\n\n\n\n<p>Simply go to Google and enter this search query: \u201ctop [your niche] influencers\u201d.<\/p>\n\n\n\n<p>You\u2019ll find a ton of nicely compiled lists.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/07\/4-google-serps.png\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">5. Social media<\/h3>\n\n\n\n<p>If you\u2019re looking for influencers on a platform, then there\u2019s no better place to start than looking on the platform itself.<\/p>\n\n\n\n<p>Like Google, you can search for keywords on these platforms and see who appears. Native, curated lists (like Twitter lists) are a good option if they exist on your target platform.<\/p>\n\n\n\n<p>If you\u2019re already following some of these influencers in your niche, then checking out the \u201cExplore\u201d page (or similar) will also help surface other influencers.<\/p>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> A potential idea is to create a completely new account, follow\/subscribe to these influencers and see what the platform suggests on your \u2018Explore\u2019 page.&nbsp;<\/div>\n\n\n\n<p>Alternatively, you can simply look at who these influencers are already following. Chances are they\u2019re following other similar-sized influencers too. Some platforms (like Instagram and Twitter) will also suggest similar accounts on these&nbsp;pages:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/07\/5-instagram-suggest.jpg\" width=\"50%\"><\/figure>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/07\/6-twitter-who-to-follow.png\"><\/figure>\n\n\n\n<p>Finally, another way to find influencers is via hashtags. But not just any hashtag\u2014use your competitors\u2019. If your competitors have executed an influencer marketing campaign before, there\u2019s a high chance that they either:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Requested the influencer to add a unique hashtag for the campaign, or<\/li>\n<li>Requested the influencer to add their company hashtag.<\/li>\n<\/ol>\n\n\n\n<p>Here\u2019s an example of an influencer tagging the food delivery company, FoodPanda:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/07\/7-competitor-hashtag.jpg\"><\/figure>\n\n\n\n<p>Click through to the hashtag and you\u2019ll see that a ton of influencers have already promoted something similar:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/07\/8-hashtag.jpg\"><\/figure>\n\n\n\n<p>If you\u2019re operating in the same space, these could all be potential influencers you could work&nbsp;with.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Platforms and marketplaces<\/h3>\n\n\n\n<p>Even with all the tactics I\u2019ve suggested so far, finding influencers can be really time-consuming. A \u201cfaster\u201d alternative would simply be to look for them on a dedicated third-party platform.<\/p>\n\n\n\n<p>We have a list of these platforms in another article, so look through them for your desired influencer for your target platform.<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"https:\/\/ahrefs.com\/blog\/find-influencers\/\">Find Influencers: 6 Easy Steps to Choose the Right&nbsp;Ones<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Content Explorer<\/h3>\n\n\n\n<p>Since influencers often have blogs, another way to find them is to look for popular authors of posts about topics related to your brand. You can do this in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>, a searchable database of <a href=\"https:\/\/ahrefs.com\/big-data\">5 billion pages<\/a>.<\/p>\n\n\n\n<p>Here\u2019s the process:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Open Content Explorer<\/li>\n<li>Enter a relevant topic (e.g., link building)<\/li>\n<li>Select \u201cin title\u201d from the dropdown<\/li>\n<li>Hit search<\/li>\n<li>Go to the \u201cAuthors\u201d tab<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/07\/9-content-explorer.png\"><\/figure>\n\n\n\n<p>Here you\u2019ll see a list of folks who\u2019ve written about your topic, how many posts they\u2019ve written, and how many followers they have on Twitter.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Agencies<\/h3>\n\n\n\n<p>If you\u2019d prefer everything done for you, then you can always work with influencer marketing agencies. They\u2019ll do everything for you, including the campaign set-up.<\/p>\n\n\n\n<p>In fact, for macro-influencers and above, it is likely that you\u2019ll have to work with one anyway. Most of them are akin to real celebrities and you\u2019ll have to work with their manager or agency to get a campaign done. Make sure you\u2019re aware of&nbsp;that.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to evaluate influencers\" data-section=\"how-to-evaluate-influencers\">\n\n\n\n<h2 class=\"wp-block-heading\">How to evaluate influencers<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Just because someone has a million followers, doesn\u2019t mean your campaign will be successful. They might have a large following, but can they <em>influence <\/em>their audience to do something, like leave a comment, participate in a giveaway, or even&nbsp;buy?<\/p>\n\n\n\n<p>Taking a step back, we need to ask: are the million followers even <strong>real<\/strong>? Fake influencers are aplenty. We don\u2019t want to waste our money on campaigns that get no returns.<\/p>\n\n\n\n<p>This is why we need to evaluate the list we\u2019ve just created. Before we even do any outreach, we need to make sure that these are the influencers we really want to work with. That they represent our brand well, can create the type of content we want, and actually have the ability to help us achieve the KPIs we\u2019ve&nbsp;set.<\/p>\n\n\n\n<p>In <em><a href=\"https:\/\/www.amazon.com\/Influencer-Code-Insiders-Becoming-Success\/dp\/1578268249\">The Influence Code<\/a><\/em>, Amanda Russell\u2014an influencer and influencer marketing expert\u2014suggests evaluating five&nbsp;Rs:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Reach<\/li>\n<li>Recognition<\/li>\n<li>Reference<\/li>\n<li>Relevance<\/li>\n<li>Resonance<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"reach\">1. Reach<\/h3>\n\n\n\n<p>This is the total size of the influencer\u2019s followings across all platforms.<\/p>\n\n\n\n<p>Most businesses make the mistake of focusing <strong>only <\/strong>on this metric. It\u2019s understandable as this is the most publicly available metric. But treat this as a starting point.<\/p>\n\n\n\n<p>Not only is this number easy to \u2018manufacture\u2019, the number of followers doesn\u2019t equate to actual reach either.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Spotting fake&nbsp;reach<\/h4>\n\n\n\n<p>Reach is the easiest metric to fake. Go to sites like Fiverr and you\u2019ll see services that promise to get you X number of followers overnight. The New York Times even wrote <a href=\"https:\/\/www.nytimes.com\/interactive\/2018\/01\/27\/technology\/social-media-bots.html\">an article in 2018<\/a>&nbsp;about the black market of fake followers.<\/p>\n\n\n\n<p>Always make sure you look carefully into an influencer\u2019s following.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do their followers have weird usernames, like a long list of numbers?<\/li>\n<li>Do their followers have an empty display picture?<\/li>\n<li>Do their followers have any&nbsp;posts?<\/li>\n<li>Do their followers have zero followers themselves, yet follow a lot of other people?<\/li>\n<\/ul>\n\n\n\n<p>These are all red flags. Here\u2019s an example:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/07\/10-fake-follower.png\"><\/figure>\n\n\n\n<p>Now, just because an influencer has fake followers, doesn\u2019t mean they bought them. As an account grows in size, it becomes impossible to avoid fake followers and social media bots. Just make sure it is not a significant percentage of their followers. A quick way to check could be to use a tool like SparkToro\u2019s <a href=\"https:\/\/sparktoro.com\/tools\/fake-followers-audit\">Fake Followers Audit<\/a>&nbsp;(Twitter only) or HypeAuditor\u2019s <a href=\"https:\/\/hypeauditor.com\/en\/free-tools\/instagram-audit\/\">Instagram Audit<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"recognition\">2. Recognition<\/h3>\n\n\n\n<p>This is how \u2018known\u2019 or \u2018recognizable\u2019 the influencer is in the&nbsp;niche.<\/p>\n\n\n\n<p>They don\u2019t have to be on a Hollywood actor\u2019s fame level, but they should be known to your target audience. Even if they\u2019re not so well-known, are their expertise, credentials or accolades recognizable?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"reference\">3. Reference<\/h3>\n\n\n\n<p>Is the influencer or their work being referenced or cited by people in their niche (or outside of it)? Have they been featured on a list of experts by a credible\/well-known publication or website?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"relevance\">4. Relevance<\/h3>\n\n\n\n<p>This is how closely associated an influencer is with a particular topic or&nbsp;niche.<\/p>\n\n\n\n<p>You\u2019d want to make sure that the influencer you\u2019re working with talks about a topic your brand wants to be associated with. If you\u2019re a vegan brand, for example, you might not want to work with a paleo influencer, even if both topics are about \u201cdiet\/nutrition.\u201d<\/p>\n\n\n\n<p>Relevance is also about how closely an influencer\u2019s audience aligns with your brand\u2019s target audience. A female influencer that regularly promotes swimwear might not have a female audience; a male influencer that regularly promotes home workouts might not have a male audience.<\/p>\n\n\n\n<p>You\u2019ll have to dig deeper.<\/p>\n\n\n\n<p>For example, Kate Upton worked with American cosmetics brand Bobbi Brown to promote their products. While it makes sense for Bobbi Brown to work with a famous model, it turns out that <a href=\"https:\/\/www.glossy.co\/new-face-of-beauty\/why-beauty-brands-are-turning-to-celebrity-makeup-artists-for-influence\/\">90% of her online audience<\/a>&nbsp;were males interested in sports and video&nbsp;games.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"resonance\">5. Resonance<\/h3>\n\n\n\n<p>This is the amount of engagement (comments, shares, views, retweets, mentions, etc.) that the influencer gets whenever they post content.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Spotting fake resonance<\/h4>\n\n\n\n<p>Unfortunately, like reach, resonance can be bought. So, rather than looking at the absolute number of likes, comments, retweets, etc., look at their quality. They should be genuine comments or conversations.<\/p>\n\n\n\n<p>Here\u2019s a quick checklist to run through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Are they all emoji-only comments?<\/li>\n<li>Are they all short comments with no meaning or context, like \u201cWow!\u201d, \u201cAmazing!\u201d, \u201cNice!\u201d?<\/li>\n<li>Are they all repeated comments by the same&nbsp;user?<\/li>\n<\/ul>\n\n\n\n<p>Here\u2019s an example:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/07\/11-fake-comments.png\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Other metrics<\/h3>\n\n\n\n<p>Here are some other metrics you can look out&nbsp;for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Offline.<\/strong>&nbsp;Real people turning up for events means the influencer has an actual engaged audience. Find out what the turnout was at their previous in-person events.<\/li>\n<li><strong>Testimonials, reviews and case studies.<\/strong>&nbsp;Ask your influencer for information about previous campaigns. But do note that micro and nano-influencers may not have&nbsp;them.<\/li>\n<li><strong>Reputation.<\/strong>&nbsp;An influencer\u2019s controversy can also hurt your brand. Check through the influencer\u2019s content to see if they\u2019ve not been embroiled in recent scandals or have strong views that don\u2019t align with your&nbsp;brand.<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Reaching out to influencers\" data-section=\"reaching-out\">\n\n\n\n<h2 class=\"wp-block-heading\">Reaching out to influencers<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>With your list narrowed down, it\u2019s time to reach out and see if a successful collaboration can be&nbsp;made.<\/p>\n\n\n\n<p>However, it does not mean you can send the same email to everyone. You\u2019ll have to treat each group differently.<\/p>\n\n\n\n<p>After all, outreach is a game of brand perception\u2014yours vs the influencer\u2019s.<\/p>\n\n\n\n<p>For example, if you\u2019re Louis Vuitton, even the most famous celebrities would have a difficult time saying no to a collaboration. But if you\u2019re a small ecommerce store trying to get Chiara Ferragni to give you a shoutout, chances are your email will be ignored.<\/p>\n\n\n\n<p>It may sound annoying, but there\u2019s a reason for this. Influencers need to protect their own brand too. The reason why you think they\u2019re a good fit is precisely because they don\u2019t promote every single thing that falls on their lap. If they did, they\u2019ll be seen as a sellout\u2014their brand will be diluted and their audience eager to leave. Plus, I\u2019m sure you wouldn\u2019t want to be just one of many products they promote.<\/p>\n\n\n\n<p>So, before you reach out, make sure you have an appropriate strategy for each type of influencer.<\/p>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> For big influencers, you\u2019ll have to reach out via their agencies or managers. You can likely reach out to nano and micro influencers directly.&nbsp;<\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Working with influencers\" data-section=\"working-with-influencers\">\n\n\n\n<h2 class=\"wp-block-heading\">Working with influencers<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>There are many ways to collaborate with influencers. They include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Giving away swag or free products (in the hope the influencer will give a shoutout)<\/li>\n<li>A paid product shoutout<\/li>\n<li>Running a giveaway<\/li>\n<li>Recruiting influencers into their affiliate or referral programs<\/li>\n<li>Giving the influencers a promotion code\/discount (for direct sales)<\/li>\n<li>Creating content together with the influencer<\/li>\n<li>Inviting influencers for their events<\/li>\n<li>Product collaborations<\/li>\n<\/ul>\n\n\n\n<p>And more.<\/p>\n\n\n\n<p>There are virtually infinite ways to work with them, and the exact way you choose will depend on your goal and the content that will work best for the influencer\u2019s audience.<\/p>\n\n\n\n<p>Beyond that, there are some things you should take note when working with an influencer:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Develop an influencer agreement beforehand<\/h3>\n\n\n\n<p>This is a business partnership. It may seem like a hassle, but a signed agreement can be helpful in protecting both parties from a legal perspective. It also provides a document that both of you can refer to in the event of any disagreements or misunderstandings.<\/p>\n\n\n\n<p>There are online templates available, but it\u2019s best to consult a lawyer. Some items you might want to consider including are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The duration of the partnership<\/li>\n<li>Exclusivity\u2014can the influencer work with other similar\/competing brands?<\/li>\n<li>Specific type of content you\u2019re looking to create<\/li>\n<li>Specific messages you want to include<\/li>\n<li>What the influencer can or cannot do and say during the campaign duration<\/li>\n<li>How long the influencer should leave the content up<\/li>\n<li>Where they should be posting the content (important if the influencer works on multiple channels)<\/li>\n<li>Who the content will belong to<\/li>\n<li>Amount and terms of compensation<\/li>\n<li>Specific tracking method<\/li>\n<\/ul>\n\n\n\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"https:\/\/learn.g2.com\/influencer-contract\">How to Create a Flawless Social Media Influencer Contract<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Collaborate, don\u2019t control<\/h3>\n\n\n\n<p>Plenty of brands make the mistake of dictating what an influencer should or shouldn\u2019t say. This results in an inauthentic ad that doesn\u2019t convince their audience.<\/p>\n\n\n\n<p>The influencer\u2019s audience is theirs\u2014they know what their audience wants. As a brand, you\u2019re there to provide direction, key messages\/pointers, and your brand guidelines. Don\u2019t micromanage the content. Trust the influencer to come up with something that\u2019ll be irresistible and promotes your brand well. Even better: give a tour of your product or teach them how to use it so they can talk about it naturally.<\/p>\n\n\n\n<p>That said, don\u2019t be afraid to ask the influencer for the first draft and a few rounds of edits. You\u2019d want to make sure you are able to correct any errors before the content goes&nbsp;live.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Follow regulatory guidelines<\/h3>\n\n\n\n<p>Depending on the country you and your influencer are working in, you may have to disclose that the content created is an ad. For example, the <a href=\"https:\/\/www.ftc.gov\/system\/files\/documents\/plain-language\/1001a-influencer-guide-508_1.pdf\">Federal Trade Commission in the U.S<\/a>&nbsp;requires all influencers to disclose publicly and in an easy-to-spot place that they\u2019ve been paid to promote the product.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/07\/12-ad-disclosure.jpg\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Beyond influencer marketing: brand ambassadors\" data-section=\"brand-ambassadors\">\n\n\n\n<h2 class=\"wp-block-heading\">Beyond influencer marketing: brand ambassadors<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Most influencer marketing campaigns are one-off campaigns. But if you truly enjoyed working with an influencer and are happy with the results, then you could hire them into brand ambassadors.<\/p>\n\n\n\n<p>Whether you call them ambassadors or evangelists, these are the people who continue to advocate for a particular brand exclusively for a long period of time. In return, the brand supports them in a variety of ways: free products, sponsorships, insider access, and commissions.<\/p>\n\n\n\n<p>They\u2019re not new\u2014the fashion, cosmetics and sports world have used them extensively.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/07\/13-blackpink-brand-ambassador.png\"><\/figure>\n\n\n\n<p>In fact, we even have our own evangelist here at Ahrefs\u2014Patrick.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/07\/14-patrick-stox-brand-ambassador.png\"><\/figure>\n\n\n\n<p>Like Patrick, brand ambassadors are mostly experts within the niche and can also provide advice and ideas on how to improve your product.<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"https:\/\/ahrefs.com\/blog\/pr-tactics-examples\/\">9 Great Public Relations Tactics with Campaign Examples<\/a><\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Influencer marketing campaign examples\" data-section=\"influencer-marketing-examples\">\n\n\n\n<h2 class=\"wp-block-heading\">Influencer marketing campaign examples<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Here are some examples of successful influencer marketing campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Ahrefs\u2014employee influencers<\/h3>\n\n\n\n<p>Tim is our Chief Marketing Officer. He\u2019s also one of Ahrefs\u2019 biggest evangelists. Even though our <a href=\"https:\/\/twitter.com\/ahrefs\">brand Twitter account<\/a>&nbsp;has 3x more followers, his tweets consistently get more engagement.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-134768\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/08\/02_influencer_marketing-1.jpg\" alt width=\"1800\" height=\"1603\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/08\/02_influencer_marketing-1.jpg 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/08\/02_influencer_marketing-1-477x425.jpg 477w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/08\/02_influencer_marketing-1-768x684.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/08\/02_influencer_marketing-1-1536x1368.jpg 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\"><\/figure>\n\n\n\n<p>It\u2019s not all about engagement either. Tim gets us customers:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/07\/15-tim-soulo-registrations.png\"><\/figure>\n\n\n\n<p>It\u2019s not just Tim. I mentioned earlier that the Ahrefs marketing team are all nano and micro-influencers ourselves. We help to drive customers too, like&nbsp;Sam:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/07\/16-sam-oh-registrations.png\"><\/figure>\n\n\n\n<p>Even <strong>I <\/strong>managed to drive a&nbsp;few:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/07\/17-sq-registrations.png\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. Instagram\u2014high-profile thought leaders<\/h3>\n\n\n\n<p>Let\u2019s get meta here. Instagram is the platform of choice for most influencers. But did you know Instagram became popular because of influencers too?<\/p>\n\n\n\n<p>Thanks to influencers like Jack Dorsey, the founder of Twitter, Instagram hit 25,000 users within the first day and 100,000 users within the first&nbsp;week.<\/p>\n\n\n\n<p>Sarah Frier writes in <a href=\"https:\/\/www.amazon.com\/No-Filter-Inside-Story-Instagram\/dp\/1982143177\">No Filter<\/a>:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">Everything he (Dorsey) posted on Instagram would immediately cross-post to Twitter, reaching his 1.6 million followers there. He told the world it was his favorite new iPhone app, and they listened. When Instagram launched to the public on October 6, 2010, it immediately went viral thanks to shares from people like Dorsey. It reached number one in camera applications in the Apple app&nbsp;store.<\/div><\/blockquote>\n\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">One of my favorite new apps for the iPhone is now available for download: <a href=\"https:\/\/twitter.com\/instagram?ref_src=twsrc%5Etfw\">@Instagram<\/a>. Gorgeous photos.<\/p>\n\u2014 jack (@jack) <a href=\"https:\/\/twitter.com\/jack\/status\/26556723303?ref_src=twsrc%5Etfw\">October 6,&nbsp;2010<\/a><\/blockquote>\n\n<h3 class=\"wp-block-heading\">3. Daniel Wellington\u2014Instagram influencers<\/h3>\n\n\n\n<p>Daniel Wellington is a Swedish watch brand. Known for their changeable watch straps, they made <a href=\"https:\/\/en.wikipedia.org\/wiki\/Daniel_Wellington\">$230 million in revenue in 2016<\/a>&nbsp;and have sold over 6 million watches.<\/p>\n\n\n\n<p>You\u2019ve probably seen them on Instagram. No, scratch that. You\u2019ve <em>definitely <\/em>seen them on Instagram.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/07\/18-daniel-wellington.jpg\"><\/figure>\n\n\n\n<p>Daniel Wellington grew entirely through influencer marketing. They inundated Instagram\u2014first by giving away free watches to thousands of influencers, and then driving sales by asking these influencers to share special coupon codes.<\/p>\n\n\n\n<p>This established themselves as a must-have consumer brand for millennials and zoomers\u2014both demographics are big on Instagram. Needless to say, this transformed what was merely an initial $15,000 investment into a well-known watch&nbsp;brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>I hope that this guide has served as a good primer for understanding and executing influencer marketing. It should be a decent foundation for learning more about the&nbsp;topic.<\/p>\n\n\n\n<p>For this guide, I\u2019d like to give credit to two books I\u2019ve&nbsp;read:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.amazon.com\/Influencer-Code-Insiders-Becoming-Success\/dp\/1578268249\">The Influence Code<\/a>&nbsp;by Amanda Russell<\/li>\n<li><a href=\"https:\/\/www.amazon.com\/Age-Influence-Power-Influencers-Elevate\/dp\/1400216362\">The Age of Influence<\/a>&nbsp;by Neal Schaffer<\/li>\n<\/ul>\n\n\n\n<p>I\u2019d also like to thank these people for fielding my questions about influencer marketing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>JK Song from <a href=\"https:\/\/punchkorea.com\/\">Punch Digital<\/a><\/li>\n<li>Andrew Prasatya from <a href=\"https:\/\/revou.co\/\">RevoU<\/a><\/li>\n<\/ul>\n\n\n\n<p>Did I miss out on anything important about influencer marketing? <a href=\"https:\/\/twitter.com\/siquanong\">Let me know on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It was a hit. In just 12 months, the Air Jordan 1 sneakers racked up more than $100 million in sales. In 2020, an original pair\u2014worn and signed by Jordan himself\u2014sold for $560,000. Michael Jordan, the superstar basketball player, catapulted<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":134687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[390],"tags":[],"coauthors":[339],"class_list":["post-24905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Influencer Marketing: Definition, Examples, and Tactics<\/title>\n<meta name=\"description\" content=\"Influencer marketing is the practice of working with influencers to promote your brand\u2019s message, products or services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/influencer-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influencer Marketing: Definition, Examples, and Tactics\" \/>\n<meta property=\"og:description\" content=\"Learn how to do influencer marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/influencer-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-05T14:27:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-15T08:44:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/07\/fb_influencer_marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"990\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Si Quan Ong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Learn how to do influencer marketing.\" \/>\n<meta name=\"twitter:creator\" content=\"@siquanong\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/influencer-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/influencer-marketing\\\/\"},\"author\":{\"name\":\"Si Quan Ong\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e09e43a1a939a6723fb3c1ebd243f2e7\"},\"headline\":\"Influencer Marketing: Definition, Examples, and Tactics\",\"datePublished\":\"2021-08-05T14:27:50+00:00\",\"dateModified\":\"2023-05-15T08:44:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/influencer-marketing\\\/\"},\"wordCount\":4330,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/influencer-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/fb_influencer_marketing.png\",\"articleSection\":[\"General Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ahrefs.com\\\/blog\\\/influencer-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/influencer-marketing\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/influencer-marketing\\\/\",\"name\":\"Influencer Marketing: Definition, Examples, and Tactics\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/influencer-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/influencer-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/fb_influencer_marketing.png\",\"datePublished\":\"2021-08-05T14:27:50+00:00\",\"dateModified\":\"2023-05-15T08:44:53+00:00\",\"description\":\"Influencer marketing is the practice of working with influencers to promote your brand\u2019s message, products or services.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ahrefs.com\\\/blog\\\/influencer-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/influencer-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/fb_influencer_marketing.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/fb_influencer_marketing.png\",\"width\":1920,\"height\":990,\"caption\":\"influencer marketing\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"name\":\"SEO Blog by Ahrefs\",\"description\":\"Link Building Strategies &amp; SEO Tips\",\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\",\"name\":\"Ahrefs\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/ahrefs-logo.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/ahrefs-logo.png\",\"width\":2048,\"height\":768,\"caption\":\"Ahrefs\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Ahrefs\\\/\",\"https:\\\/\\\/x.com\\\/ahrefs\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ahrefs\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/ahrefscom\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e09e43a1a939a6723fb3c1ebd243f2e7\",\"name\":\"Si Quan Ong\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/SiQuanOng_2x.jpga792b2ebf044ff0f390a6e1c76bf4a0e\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/SiQuanOng_2x.jpg\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/SiQuanOng_2x.jpg\",\"caption\":\"Si Quan Ong\"},\"description\":\"Content marketer @ Ahrefs. I've been in digital marketing for the past 6 years and have spoken at some of the industry\u2019s largest conferences in Asia (TIECon and Digital Marketing Skill Share.) I also write about my curiosities on my Substack.\",\"sameAs\":[\"https:\\\/\\\/www.siquanong.com\\\/\",\"si-quan-ong\",\"https:\\\/\\\/x.com\\\/siquanong\"],\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/author\\\/si-quan-ong\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Influencer Marketing: Definition, Examples, and Tactics","description":"Influencer marketing is the practice of working with influencers to promote your brand\u2019s message, products or services.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ahrefs.com\/blog\/influencer-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Influencer Marketing: Definition, Examples, and Tactics","og_description":"Learn how to do influencer marketing.","og_url":"https:\/\/ahrefs.com\/blog\/influencer-marketing\/","og_site_name":"SEO Blog by Ahrefs","article_publisher":"https:\/\/www.facebook.com\/Ahrefs\/","article_published_time":"2021-08-05T14:27:50+00:00","article_modified_time":"2023-05-15T08:44:53+00:00","og_image":[{"width":1920,"height":990,"url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/07\/fb_influencer_marketing.png","type":"image\/png"}],"author":"Si Quan Ong","twitter_card":"summary_large_image","twitter_description":"Learn how to do influencer marketing.","twitter_creator":"@siquanong","twitter_site":"@ahrefs","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ahrefs.com\/blog\/influencer-marketing\/#article","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/influencer-marketing\/"},"author":{"name":"Si Quan Ong","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/e09e43a1a939a6723fb3c1ebd243f2e7"},"headline":"Influencer Marketing: Definition, Examples, and Tactics","datePublished":"2021-08-05T14:27:50+00:00","dateModified":"2023-05-15T08:44:53+00:00","mainEntityOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/influencer-marketing\/"},"wordCount":4330,"commentCount":0,"publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/influencer-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/07\/fb_influencer_marketing.png","articleSection":["General Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ahrefs.com\/blog\/influencer-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ahrefs.com\/blog\/influencer-marketing\/","url":"https:\/\/ahrefs.com\/blog\/influencer-marketing\/","name":"Influencer Marketing: Definition, Examples, and Tactics","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/influencer-marketing\/#primaryimage"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/influencer-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/07\/fb_influencer_marketing.png","datePublished":"2021-08-05T14:27:50+00:00","dateModified":"2023-05-15T08:44:53+00:00","description":"Influencer marketing is the practice of working with influencers to promote your brand\u2019s message, products or services.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ahrefs.com\/blog\/influencer-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/influencer-marketing\/#primaryimage","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/07\/fb_influencer_marketing.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/07\/fb_influencer_marketing.png","width":1920,"height":990,"caption":"influencer marketing"},{"@type":"WebSite","@id":"https:\/\/ahrefs.com\/blog\/#website","url":"https:\/\/ahrefs.com\/blog\/","name":"SEO Blog by Ahrefs","description":"Link Building Strategies &amp; SEO Tips","publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ahrefs.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ahrefs.com\/blog\/#organization","name":"Ahrefs","url":"https:\/\/ahrefs.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","width":2048,"height":768,"caption":"Ahrefs"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Ahrefs\/","https:\/\/x.com\/ahrefs","https:\/\/www.linkedin.com\/company\/ahrefs\/","https:\/\/www.youtube.com\/c\/ahrefscom"]},{"@type":"Person","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/e09e43a1a939a6723fb3c1ebd243f2e7","name":"Si Quan Ong","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/SiQuanOng_2x.jpga792b2ebf044ff0f390a6e1c76bf4a0e","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/SiQuanOng_2x.jpg","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/SiQuanOng_2x.jpg","caption":"Si Quan Ong"},"description":"Content marketer @ Ahrefs. I've been in digital marketing for the past 6 years and have spoken at some of the industry\u2019s largest conferences in Asia (TIECon and Digital Marketing Skill Share.) I also write about my curiosities on my Substack.","sameAs":["https:\/\/www.siquanong.com\/","si-quan-ong","https:\/\/x.com\/siquanong"],"url":"https:\/\/ahrefs.com\/blog\/author\/si-quan-ong\/"}]}},"as_json":null,"_links":{"self":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/24905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/users\/146"}],"replies":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/comments?post=24905"}],"version-history":[{"count":0,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/24905\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/media\/134687"}],"wp:attachment":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/media?parent=24905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/categories?post=24905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/tags?post=24905"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/coauthors?post=24905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}