{"id":24427,"date":"2018-12-18T13:11:51","date_gmt":"2018-12-18T21:11:51","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=24427"},"modified":"2024-03-18T07:50:59","modified_gmt":"2024-03-18T12:50:59","slug":"image-seo","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/image-seo\/","title":{"rendered":"Image SEO: 12 Actionable Tips (for More Organic Traffic)"},"content":{"rendered":"
Step 1: Fill in your alt tags.\n

Step 2: \u2026?<\/p>\n<\/div>\n

There\u2019s more to image SEO than writing a few alt tags\u2014a lot more.<\/em><\/p>\n

Some may even argue that with Google\u2019s recent advances in machine learning, alt tags no longer matter. For example, here\u2019s what happens when you upload a photo of a cat into Google\u2019s Cloud Vision API<\/a>\u2014their machine-learning image identification tool:<\/p>\n

\"google<\/p>\n

Google can tell that this is a photo of a cat with near-perfect accuracy. That\u2019s impressive.<\/p>\n

Sidenote.<\/div> I made sure to remove all metadata from this image. You can also see that the filename is a rather undescriptive IMG_0696_2.jpg. <\/div>\n

So what\u2019s even the point in adding alt tags if Google understands the content of images? Is image SEO dead? Not at all. <\/em><\/p>\n

In this post, I\u2019ll run through 12 actionable image optimization tips for more organic traffic.<\/p>\n

\"Beginner's
New to on-page SEO? Check out our<\/div>
Beginner\u2019s guide to on-page SEO<\/a><\/div><\/div>\n