{"id":24165,"date":"2020-01-01T04:12:40","date_gmt":"2020-01-01T09:12:40","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=24165"},"modified":"2022-06-23T10:39:47","modified_gmt":"2022-06-23T15:39:47","slug":"top-amazon-searches","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/top-amazon-searches\/","title":{"rendered":"Top Amazon Searches"},"content":{"rendered":"\n<div class=\"intro-txt\">Are you curious as to which products get the most searches on Amazon? Today is your lucky&nbsp;day.<\/div>\n\n\n\n<p>In this post, I\u2019m going to share the following new pieces of data with&nbsp;you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#top-amazon-searches-us\"><strong>Top 100 Amazon searches (US)<\/strong><\/a>: a list of the most popular Amazon searches in the US as of&nbsp;2021.<\/li>\n<li><strong><a href=\"#top-amazon-searches-globally\">Top 100 Amazon searches (Worldwide<\/a>)<\/strong>: the same data but with searches from outside of the United States (and with global search volumes).<\/li>\n<\/ul>\n\n\n\n<p>But first, a quick suggestion for those doing Amazon keyword research:<\/p>\n\n\n\n<p>You can see Amazon search volume data for 152&nbsp;million keywords in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>.<\/p>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/01\/nintendo-switch-amazon.png\"><\/p>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Here are the top searches on <a href=\"https:\/\/ahrefs.com\/blog\/top-google-searches\/\">Google<\/a>, <a href=\"https:\/\/ahrefs.com\/blog\/top-bing-searches\/\">Bing<\/a>, and <a href=\"https:\/\/ahrefs.com\/blog\/top-youtube-searches\/\">YouTube<\/a>\u2014in case you missed them.&nbsp;<\/div>\n\n\n\n<p>Now, it\u2019s data&nbsp;time!<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Top 100 Amazon searches in the US\" data-section=\"top-amazon-searches-us\">\n\n\n\n<h2 class=\"wp-block-heading\">Top 100 Amazon searches in the&nbsp;US<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n\n<table id=\"tablepress-68\" class=\"tablepress tablepress-id-68 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">#<\/th><th class=\"column-2\">Keyword<\/th><th class=\"column-3\">Search Volume<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">1<\/td><td class=\"column-2\">nintendo switch<\/td><td class=\"column-3\">1,263,407<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">2<\/td><td class=\"column-2\">laptop<\/td><td class=\"column-3\">1,099,346<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">3<\/td><td class=\"column-2\">airpods<\/td><td class=\"column-3\">855,823<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">4<\/td><td class=\"column-2\">headphones<\/td><td class=\"column-3\">788,390<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">5<\/td><td class=\"column-2\">wireless earbuds<\/td><td class=\"column-3\">703,093<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">6<\/td><td class=\"column-2\">ipad<\/td><td class=\"column-3\">697,451<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">7<\/td><td class=\"column-2\">game of thrones<\/td><td class=\"column-3\">653,749<\/td>\n<\/tr>\n<tr class=\"row-9 odd\">\n\t<td class=\"column-1\">8<\/td><td class=\"column-2\">fire stick<\/td><td class=\"column-3\">622,172<\/td>\n<\/tr>\n<tr class=\"row-10 even\">\n\t<td class=\"column-1\">9<\/td><td class=\"column-2\">ssd<\/td><td class=\"column-3\">610,063<\/td>\n<\/tr>\n<tr class=\"row-11 odd\">\n\t<td class=\"column-1\">10<\/td><td class=\"column-2\">fitbit<\/td><td class=\"column-3\">591,244<\/td>\n<\/tr>\n<tr class=\"row-12 even\">\n\t<td class=\"column-1\">11<\/td><td class=\"column-2\">kindle<\/td><td class=\"column-3\">581,663<\/td>\n<\/tr>\n<tr class=\"row-13 odd\">\n\t<td class=\"column-1\">12<\/td><td class=\"column-2\">tv<\/td><td class=\"column-3\">580,188<\/td>\n<\/tr>\n<tr class=\"row-14 even\">\n\t<td class=\"column-1\">13<\/td><td class=\"column-2\">air fryer<\/td><td class=\"column-3\">561,401<\/td>\n<\/tr>\n<tr class=\"row-15 odd\">\n\t<td class=\"column-1\">14<\/td><td class=\"column-2\">bluetooth headphones<\/td><td class=\"column-3\">549,827<\/td>\n<\/tr>\n<tr class=\"row-16 even\">\n\t<td class=\"column-1\">15<\/td><td class=\"column-2\">roku<\/td><td class=\"column-3\">548,871<\/td>\n<\/tr>\n<tr class=\"row-17 odd\">\n\t<td class=\"column-1\">16<\/td><td class=\"column-2\">toilet paper<\/td><td class=\"column-3\">519,449<\/td>\n<\/tr>\n<tr class=\"row-18 even\">\n\t<td class=\"column-1\">17<\/td><td class=\"column-2\">external hard&nbsp;drive<\/td><td class=\"column-3\">506,238<\/td>\n<\/tr>\n<tr class=\"row-19 odd\">\n\t<td class=\"column-1\">18<\/td><td class=\"column-2\">tablet<\/td><td class=\"column-3\">495,977<\/td>\n<\/tr>\n<tr class=\"row-20 even\">\n\t<td class=\"column-1\">19<\/td><td class=\"column-2\">instant pot<\/td><td class=\"column-3\">494,065<\/td>\n<\/tr>\n<tr class=\"row-21 odd\">\n\t<td class=\"column-1\">20<\/td><td class=\"column-2\">micro sd&nbsp;card<\/td><td class=\"column-3\">493,335<\/td>\n<\/tr>\n<tr class=\"row-22 even\">\n\t<td class=\"column-1\">21<\/td><td class=\"column-2\">gaming chair<\/td><td class=\"column-3\">482,491<\/td>\n<\/tr>\n<tr class=\"row-23 odd\">\n\t<td class=\"column-1\">22<\/td><td class=\"column-2\">apple watch<\/td><td class=\"column-3\">480,140<\/td>\n<\/tr>\n<tr class=\"row-24 even\">\n\t<td class=\"column-1\">23<\/td><td class=\"column-2\">monitor<\/td><td class=\"column-3\">473,300<\/td>\n<\/tr>\n<tr class=\"row-25 odd\">\n\t<td class=\"column-1\">24<\/td><td class=\"column-2\">earbuds<\/td><td class=\"column-3\">465,049<\/td>\n<\/tr>\n<tr class=\"row-26 even\">\n\t<td class=\"column-1\">25<\/td><td class=\"column-2\">ps4<\/td><td class=\"column-3\">454,253<\/td>\n<\/tr>\n<tr class=\"row-27 odd\">\n\t<td class=\"column-1\">26<\/td><td class=\"column-2\">alexa<\/td><td class=\"column-3\">444,657<\/td>\n<\/tr>\n<tr class=\"row-28 even\">\n\t<td class=\"column-1\">27<\/td><td class=\"column-2\">paper towels<\/td><td class=\"column-3\">440,166<\/td>\n<\/tr>\n<tr class=\"row-29 odd\">\n\t<td class=\"column-1\">28<\/td><td class=\"column-2\">desk<\/td><td class=\"column-3\">429,144<\/td>\n<\/tr>\n<tr class=\"row-30 even\">\n\t<td class=\"column-1\">29<\/td><td class=\"column-2\">office chair<\/td><td class=\"column-3\">407,844<\/td>\n<\/tr>\n<tr class=\"row-31 odd\">\n\t<td class=\"column-1\">30<\/td><td class=\"column-2\">ring doorbell<\/td><td class=\"column-3\">396,561<\/td>\n<\/tr>\n<tr class=\"row-32 even\">\n\t<td class=\"column-1\">31<\/td><td class=\"column-2\">chromebook<\/td><td class=\"column-3\">394,535<\/td>\n<\/tr>\n<tr class=\"row-33 odd\">\n\t<td class=\"column-1\">32<\/td><td class=\"column-2\">weighted blanket<\/td><td class=\"column-3\">393,384<\/td>\n<\/tr>\n<tr class=\"row-34 even\">\n\t<td class=\"column-1\">33<\/td><td class=\"column-2\">water bottle<\/td><td class=\"column-3\">386,527<\/td>\n<\/tr>\n<tr class=\"row-35 odd\">\n\t<td class=\"column-1\">34<\/td><td class=\"column-2\">gift cards for amazon<\/td><td class=\"column-3\">384,258<\/td>\n<\/tr>\n<tr class=\"row-36 even\">\n\t<td class=\"column-1\">35<\/td><td class=\"column-2\">backpack<\/td><td class=\"column-3\">382,832<\/td>\n<\/tr>\n<tr class=\"row-37 odd\">\n\t<td class=\"column-1\">36<\/td><td class=\"column-2\">hdmi cable<\/td><td class=\"column-3\">375,424<\/td>\n<\/tr>\n<tr class=\"row-38 even\">\n\t<td class=\"column-1\">37<\/td><td class=\"column-2\">lego<\/td><td class=\"column-3\">370,836<\/td>\n<\/tr>\n<tr class=\"row-39 odd\">\n\t<td class=\"column-1\">38<\/td><td class=\"column-2\">wireless mouse<\/td><td class=\"column-3\">370,512<\/td>\n<\/tr>\n<tr class=\"row-40 even\">\n\t<td class=\"column-1\">39<\/td><td class=\"column-2\">mouse pad<\/td><td class=\"column-3\">366,865<\/td>\n<\/tr>\n<tr class=\"row-41 odd\">\n\t<td class=\"column-1\">40<\/td><td class=\"column-2\">iphone charger<\/td><td class=\"column-3\">351,935<\/td>\n<\/tr>\n<tr class=\"row-42 even\">\n\t<td class=\"column-1\">41<\/td><td class=\"column-2\">hydro flask<\/td><td class=\"column-3\">350,347<\/td>\n<\/tr>\n<tr class=\"row-43 odd\">\n\t<td class=\"column-1\">42<\/td><td class=\"column-2\">bluetooth earbuds<\/td><td class=\"column-3\">350,006<\/td>\n<\/tr>\n<tr class=\"row-44 even\">\n\t<td class=\"column-1\">43<\/td><td class=\"column-2\">gift card<\/td><td class=\"column-3\">340,442<\/td>\n<\/tr>\n<tr class=\"row-45 odd\">\n\t<td class=\"column-1\">44<\/td><td class=\"column-2\">echo dot<\/td><td class=\"column-3\">339,486<\/td>\n<\/tr>\n<tr class=\"row-46 even\">\n\t<td class=\"column-1\">45<\/td><td class=\"column-2\">gaming mouse<\/td><td class=\"column-3\">339,340<\/td>\n<\/tr>\n<tr class=\"row-47 odd\">\n\t<td class=\"column-1\">46<\/td><td class=\"column-2\">switch<\/td><td class=\"column-3\">337,962<\/td>\n<\/tr>\n<tr class=\"row-48 even\">\n\t<td class=\"column-1\">47<\/td><td class=\"column-2\">printer<\/td><td class=\"column-3\">333,910<\/td>\n<\/tr>\n<tr class=\"row-49 odd\">\n\t<td class=\"column-1\">48<\/td><td class=\"column-2\">nintendo switch games<\/td><td class=\"column-3\">333,553<\/td>\n<\/tr>\n<tr class=\"row-50 even\">\n\t<td class=\"column-1\">49<\/td><td class=\"column-2\">keyboard<\/td><td class=\"column-3\">331,997<\/td>\n<\/tr>\n<tr class=\"row-51 odd\">\n\t<td class=\"column-1\">50<\/td><td class=\"column-2\">bluetooth speakers<\/td><td class=\"column-3\">331,268<\/td>\n<\/tr>\n<tr class=\"row-52 even\">\n\t<td class=\"column-1\">51<\/td><td class=\"column-2\">iphone<\/td><td class=\"column-3\">324,022<\/td>\n<\/tr>\n<tr class=\"row-53 odd\">\n\t<td class=\"column-1\">52<\/td><td class=\"column-2\">coffee<\/td><td class=\"column-3\">320,407<\/td>\n<\/tr>\n<tr class=\"row-54 even\">\n\t<td class=\"column-1\">53<\/td><td class=\"column-2\">aa batteries<\/td><td class=\"column-3\">317,797<\/td>\n<\/tr>\n<tr class=\"row-55 odd\">\n\t<td class=\"column-1\">54<\/td><td class=\"column-2\">ps4 controller<\/td><td class=\"column-3\">316,225<\/td>\n<\/tr>\n<tr class=\"row-56 even\">\n\t<td class=\"column-1\">55<\/td><td class=\"column-2\">wireless headphones<\/td><td class=\"column-3\">315,819<\/td>\n<\/tr>\n<tr class=\"row-57 odd\">\n\t<td class=\"column-1\">56<\/td><td class=\"column-2\">mouse<\/td><td class=\"column-3\">314,685<\/td>\n<\/tr>\n<tr class=\"row-58 even\">\n\t<td class=\"column-1\">57<\/td><td class=\"column-2\">shower curtain<\/td><td class=\"column-3\">313,728<\/td>\n<\/tr>\n<tr class=\"row-59 odd\">\n\t<td class=\"column-1\">58<\/td><td class=\"column-2\">the boys<\/td><td class=\"column-3\">313,015<\/td>\n<\/tr>\n<tr class=\"row-60 even\">\n\t<td class=\"column-1\">59<\/td><td class=\"column-2\">shoes<\/td><td class=\"column-3\">311,621<\/td>\n<\/tr>\n<tr class=\"row-61 odd\">\n\t<td class=\"column-1\">60<\/td><td class=\"column-2\">amazon gift&nbsp;cards<\/td><td class=\"column-3\">311,151<\/td>\n<\/tr>\n<tr class=\"row-62 even\">\n\t<td class=\"column-1\">61<\/td><td class=\"column-2\">led strip lights<\/td><td class=\"column-3\">306,385<\/td>\n<\/tr>\n<tr class=\"row-63 odd\">\n\t<td class=\"column-1\">62<\/td><td class=\"column-2\">smart watch<\/td><td class=\"column-3\">306,353<\/td>\n<\/tr>\n<tr class=\"row-64 even\">\n\t<td class=\"column-1\">63<\/td><td class=\"column-2\">harry potter<\/td><td class=\"column-3\">303,500<\/td>\n<\/tr>\n<tr class=\"row-65 odd\">\n\t<td class=\"column-1\">64<\/td><td class=\"column-2\">cbd oil<\/td><td class=\"column-3\">303,386<\/td>\n<\/tr>\n<tr class=\"row-66 even\">\n\t<td class=\"column-1\">65<\/td><td class=\"column-2\">kindle fire<\/td><td class=\"column-3\">302,317<\/td>\n<\/tr>\n<tr class=\"row-67 odd\">\n\t<td class=\"column-1\">66<\/td><td class=\"column-2\">pop socket<\/td><td class=\"column-3\">298,296<\/td>\n<\/tr>\n<tr class=\"row-68 even\">\n\t<td class=\"column-1\">67<\/td><td class=\"column-2\">sd card<\/td><td class=\"column-3\">295,962<\/td>\n<\/tr>\n<tr class=\"row-69 odd\">\n\t<td class=\"column-1\">68<\/td><td class=\"column-2\">xbox one controller<\/td><td class=\"column-3\">294,260<\/td>\n<\/tr>\n<tr class=\"row-70 even\">\n\t<td class=\"column-1\">69<\/td><td class=\"column-2\">ring<\/td><td class=\"column-3\">292,785<\/td>\n<\/tr>\n<tr class=\"row-71 odd\">\n\t<td class=\"column-1\">70<\/td><td class=\"column-2\">microwave<\/td><td class=\"column-3\">291,456<\/td>\n<\/tr>\n<tr class=\"row-72 even\">\n\t<td class=\"column-1\">71<\/td><td class=\"column-2\">usb c&nbsp;cable<\/td><td class=\"column-3\">290,467<\/td>\n<\/tr>\n<tr class=\"row-73 odd\">\n\t<td class=\"column-1\">72<\/td><td class=\"column-2\">good omens<\/td><td class=\"column-3\">290,435<\/td>\n<\/tr>\n<tr class=\"row-74 even\">\n\t<td class=\"column-1\">73<\/td><td class=\"column-2\">doctor who<\/td><td class=\"column-3\">289,738<\/td>\n<\/tr>\n<tr class=\"row-75 odd\">\n\t<td class=\"column-1\">74<\/td><td class=\"column-2\">mattress<\/td><td class=\"column-3\">286,366<\/td>\n<\/tr>\n<tr class=\"row-76 even\">\n\t<td class=\"column-1\">75<\/td><td class=\"column-2\">gaming laptop<\/td><td class=\"column-3\">286,317<\/td>\n<\/tr>\n<tr class=\"row-77 odd\">\n\t<td class=\"column-1\">76<\/td><td class=\"column-2\">hbo<\/td><td class=\"column-3\">282,184<\/td>\n<\/tr>\n<tr class=\"row-78 even\">\n\t<td class=\"column-1\">77<\/td><td class=\"column-2\">vacuum cleaner<\/td><td class=\"column-3\">281,179<\/td>\n<\/tr>\n<tr class=\"row-79 odd\">\n\t<td class=\"column-1\">78<\/td><td class=\"column-2\">prime video<\/td><td class=\"column-3\">272,182<\/td>\n<\/tr>\n<tr class=\"row-80 even\">\n\t<td class=\"column-1\">79<\/td><td class=\"column-2\">iphone xr&nbsp;cases<\/td><td class=\"column-3\">271,339<\/td>\n<\/tr>\n<tr class=\"row-81 odd\">\n\t<td class=\"column-1\">80<\/td><td class=\"column-2\">protein powder<\/td><td class=\"column-3\">265,666<\/td>\n<\/tr>\n<tr class=\"row-82 even\">\n\t<td class=\"column-1\">81<\/td><td class=\"column-2\">computer desk<\/td><td class=\"column-3\">265,179<\/td>\n<\/tr>\n<tr class=\"row-83 odd\">\n\t<td class=\"column-1\">82<\/td><td class=\"column-2\">socks<\/td><td class=\"column-3\">262,245<\/td>\n<\/tr>\n<tr class=\"row-84 even\">\n\t<td class=\"column-1\">83<\/td><td class=\"column-2\">avengers endgame<\/td><td class=\"column-3\">259,911<\/td>\n<\/tr>\n<tr class=\"row-85 odd\">\n\t<td class=\"column-1\">84<\/td><td class=\"column-2\">echo<\/td><td class=\"column-3\">256,231<\/td>\n<\/tr>\n<tr class=\"row-86 even\">\n\t<td class=\"column-1\">85<\/td><td class=\"column-2\">shoe rack<\/td><td class=\"column-3\">251,839<\/td>\n<\/tr>\n<tr class=\"row-87 odd\">\n\t<td class=\"column-1\">86<\/td><td class=\"column-2\">iphone 11&nbsp;case<\/td><td class=\"column-3\">250,704<\/td>\n<\/tr>\n<tr class=\"row-88 even\">\n\t<td class=\"column-1\">87<\/td><td class=\"column-2\">tv stand<\/td><td class=\"column-3\">250,234<\/td>\n<\/tr>\n<tr class=\"row-89 odd\">\n\t<td class=\"column-1\">88<\/td><td class=\"column-2\">yoga mat<\/td><td class=\"column-3\">249,780<\/td>\n<\/tr>\n<tr class=\"row-90 even\">\n\t<td class=\"column-1\">89<\/td><td class=\"column-2\">aaa batteries<\/td><td class=\"column-3\">249,034<\/td>\n<\/tr>\n<tr class=\"row-91 odd\">\n\t<td class=\"column-1\">90<\/td><td class=\"column-2\">gaming headset<\/td><td class=\"column-3\">248,143<\/td>\n<\/tr>\n<tr class=\"row-92 even\">\n\t<td class=\"column-1\">91<\/td><td class=\"column-2\">computer monitor<\/td><td class=\"column-3\">247,997<\/td>\n<\/tr>\n<tr class=\"row-93 odd\">\n\t<td class=\"column-1\">92<\/td><td class=\"column-2\">blender<\/td><td class=\"column-3\">246,489<\/td>\n<\/tr>\n<tr class=\"row-94 even\">\n\t<td class=\"column-1\">93<\/td><td class=\"column-2\">books<\/td><td class=\"column-3\">246,441<\/td>\n<\/tr>\n<tr class=\"row-95 odd\">\n\t<td class=\"column-1\">94<\/td><td class=\"column-2\">gaming pc<\/td><td class=\"column-3\">243,361<\/td>\n<\/tr>\n<tr class=\"row-96 even\">\n\t<td class=\"column-1\">95<\/td><td class=\"column-2\">dash cam<\/td><td class=\"column-3\">241,448<\/td>\n<\/tr>\n<tr class=\"row-97 odd\">\n\t<td class=\"column-1\">96<\/td><td class=\"column-2\">pokemon<\/td><td class=\"column-3\">241,286<\/td>\n<\/tr>\n<tr class=\"row-98 even\">\n\t<td class=\"column-1\">97<\/td><td class=\"column-2\">luggage<\/td><td class=\"column-3\">240,848<\/td>\n<\/tr>\n<tr class=\"row-99 odd\">\n\t<td class=\"column-1\">98<\/td><td class=\"column-2\">usb hub<\/td><td class=\"column-3\">240,654<\/td>\n<\/tr>\n<tr class=\"row-100 even\">\n\t<td class=\"column-1\">99<\/td><td class=\"column-2\">camera<\/td><td class=\"column-3\">240,313<\/td>\n<\/tr>\n<tr class=\"row-101 odd\">\n\t<td class=\"column-1\">100<\/td><td class=\"column-2\">projector<\/td><td class=\"column-3\">239,730<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-68 from cache -->\n\n\n\n<p>Right away, you can see that searches for gadgets dominate this list\u2014laptops, bluetooth speakers, smartwatches, SSDs, gaming controllers&nbsp;and so&nbsp;on.<\/p>\n\n\n\n<p>So much so, that 50%&nbsp;of searches are for gadgets.<\/p>\n\n\n\n<p>That\u2019s excluding searches for iPhone accessories too, of which there are&nbsp;many.<\/p>\n\n\n\n<p>Here are the most popular ones:<\/p>\n\n\n\n\n<table id=\"tablepress-69\" class=\"tablepress tablepress-id-69 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">#<\/th><th class=\"column-2\">Keyword<\/th><th class=\"column-3\">Search Volume<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">1<\/td><td class=\"column-2\">iphone xr&nbsp;cases<\/td><td class=\"column-3\">271,339<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">2<\/td><td class=\"column-2\">iphone 11&nbsp;case<\/td><td class=\"column-3\">250,704<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-69 from cache -->\n\n\n\n<p>Speaking of iPhone accessories, there are ~550,000&nbsp;monthly searches for \u201cBluetooth headphones,\u201d which makes it the 14th&nbsp;most popular product search on our list. That\u2019s no doubt down to Apple (and other phone manufacturers) removing headphone jacks in recent years.<\/p>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> There are a further ~316,000&nbsp;searches for \u201cwireless headphones,\u201d and ~350,000&nbsp;for \u201cBluetooth earbuds.\u201d<\/div>\n\n\n\n<p>Amazon also seems to be a popular place to purchase games consoles and&nbsp;games.<\/p>\n\n\n\n<p>The Nintendo Switch tops the list&nbsp;with 1.26M&nbsp;monthly searches, followed by the PS4&nbsp;with ~454,000.<\/p>\n\n\n\n<p>Gaming mice and chairs are popular too, with ~822,000&nbsp;combined monthly searches.<\/p>\n\n\n\n<p>But what else is popular on Amazon besides gadgets and&nbsp;games?<\/p>\n\n\n\n<p>Well, there are still a fair few searches for \u201cbooks\u201d (~246,000) which, of course, is what started this whole thing for Amazon back in the \u201990s. But it looks as though most people prefer to do their reading on electronic devices these days as there are~582,000&nbsp;searches for \u201ckindle.\u201d<\/p>\n\n\n\n<p>The Kindle isn\u2019t the only one of Amazon\u2019s branded devices that\u2019s popular either\u2014their Fire Stick and Echo products get hundreds of thousands&nbsp;of combined monthly searches.<\/p>\n\n\n\n<p>Other than that, there are lots of searches for everyday essentials and other \u201cbasic\u201d items:<\/p>\n\n\n\n\n<table id=\"tablepress-70\" class=\"tablepress tablepress-id-70 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">#<\/th><th class=\"column-2\">Keyword<\/th><th class=\"column-3\">Search Volume<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">1<\/td><td class=\"column-2\">toilet paper<\/td><td class=\"column-3\">519,449<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">2<\/td><td class=\"column-2\">paper towels<\/td><td class=\"column-3\">440,166<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">3<\/td><td class=\"column-2\">water bottle<\/td><td class=\"column-3\">386,527<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">4<\/td><td class=\"column-2\">coffee<\/td><td class=\"column-3\">320,407<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">5<\/td><td class=\"column-2\">aa batteries<\/td><td class=\"column-3\">317,797<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">6<\/td><td class=\"column-2\">shower curtain<\/td><td class=\"column-3\">313,728<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-70 from cache -->\n\n\n\n<p>Oh, and one non-physical product made it to the list too: \u201cprime video\u201d (~272,000&nbsp;monthly searches).<\/p>\n\n\n\n<p>Is Amazon catching up with Netflix? Maybe.<\/p>\n\n\n\n<p>Either way, one thing is for sure: Amazon is genuinely an everything&nbsp;store. It\u2019s no longer just about&nbsp;books.<\/p>\n\n\n\n<p>Now let\u2019s see the most popular Amazon searches in the US compared to the rest of the&nbsp;World.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Top 100 Amazon searches globally\" data-section=\"top-amazon-searches-globally\">\n\n\n\n<h2 class=\"wp-block-heading\">Top 100 Amazon searches globally<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n\n<table id=\"tablepress-71\" class=\"tablepress tablepress-id-71 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">#<\/th><th class=\"column-2\">Keyword<\/th><th class=\"column-3\">Search Volume<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">1<\/td><td class=\"column-2\">nintendo switch<\/td><td class=\"column-3\">3,148,976<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">2<\/td><td class=\"column-2\">laptop<\/td><td class=\"column-3\">2,460,855<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">3<\/td><td class=\"column-2\">ssd<\/td><td class=\"column-3\">2,301,292<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">4<\/td><td class=\"column-2\">ps4<\/td><td class=\"column-3\">1,769,799<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">5<\/td><td class=\"column-2\">kindle<\/td><td class=\"column-3\">1,744,715<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">6<\/td><td class=\"column-2\">airpods<\/td><td class=\"column-3\">1,686,028<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">7<\/td><td class=\"column-2\">ipad<\/td><td class=\"column-3\">1,646,527<\/td>\n<\/tr>\n<tr class=\"row-9 odd\">\n\t<td class=\"column-1\">8<\/td><td class=\"column-2\">tablet<\/td><td class=\"column-3\">1,435,357<\/td>\n<\/tr>\n<tr class=\"row-10 even\">\n\t<td class=\"column-1\">9<\/td><td class=\"column-2\">alexa<\/td><td class=\"column-3\">1,395,732<\/td>\n<\/tr>\n<tr class=\"row-11 odd\">\n\t<td class=\"column-1\">10<\/td><td class=\"column-2\">headphones<\/td><td class=\"column-3\">1,380,821<\/td>\n<\/tr>\n<tr class=\"row-12 even\">\n\t<td class=\"column-1\">11<\/td><td class=\"column-2\">iphone<\/td><td class=\"column-3\">1,362,352<\/td>\n<\/tr>\n<tr class=\"row-13 odd\">\n\t<td class=\"column-1\">12<\/td><td class=\"column-2\">game of thrones<\/td><td class=\"column-3\">1,356,414<\/td>\n<\/tr>\n<tr class=\"row-14 even\">\n\t<td class=\"column-1\">13<\/td><td class=\"column-2\">lego<\/td><td class=\"column-3\">1,288,886<\/td>\n<\/tr>\n<tr class=\"row-15 odd\">\n\t<td class=\"column-1\">14<\/td><td class=\"column-2\">switch<\/td><td class=\"column-3\">1,234,682<\/td>\n<\/tr>\n<tr class=\"row-16 even\">\n\t<td class=\"column-1\">15<\/td><td class=\"column-2\">fitbit<\/td><td class=\"column-3\">1,153,231<\/td>\n<\/tr>\n<tr class=\"row-17 odd\">\n\t<td class=\"column-1\">16<\/td><td class=\"column-2\">tv<\/td><td class=\"column-3\">1,116,702<\/td>\n<\/tr>\n<tr class=\"row-18 even\">\n\t<td class=\"column-1\">17<\/td><td class=\"column-2\">harry potter<\/td><td class=\"column-3\">1,096,508<\/td>\n<\/tr>\n<tr class=\"row-19 odd\">\n\t<td class=\"column-1\">18<\/td><td class=\"column-2\">monitor<\/td><td class=\"column-3\">983,494<\/td>\n<\/tr>\n<tr class=\"row-20 even\">\n\t<td class=\"column-1\">19<\/td><td class=\"column-2\">xiaomi<\/td><td class=\"column-3\">959,215<\/td>\n<\/tr>\n<tr class=\"row-21 odd\">\n\t<td class=\"column-1\">20<\/td><td class=\"column-2\">apple watch<\/td><td class=\"column-3\">873,773<\/td>\n<\/tr>\n<tr class=\"row-22 even\">\n\t<td class=\"column-1\">21<\/td><td class=\"column-2\">wireless earbuds<\/td><td class=\"column-3\">843,960<\/td>\n<\/tr>\n<tr class=\"row-23 odd\">\n\t<td class=\"column-1\">22<\/td><td class=\"column-2\">iphone 7<\/td><td class=\"column-3\">825,898<\/td>\n<\/tr>\n<tr class=\"row-24 even\">\n\t<td class=\"column-1\">23<\/td><td class=\"column-2\">fire stick<\/td><td class=\"column-3\">816,578<\/td>\n<\/tr>\n<tr class=\"row-25 odd\">\n\t<td class=\"column-1\">24<\/td><td class=\"column-2\">bluetooth headphones<\/td><td class=\"column-3\">807,508<\/td>\n<\/tr>\n<tr class=\"row-26 even\">\n\t<td class=\"column-1\">25<\/td><td class=\"column-2\">iphone x<\/td><td class=\"column-3\">786,576<\/td>\n<\/tr>\n<tr class=\"row-27 odd\">\n\t<td class=\"column-1\">26<\/td><td class=\"column-2\">samsung<\/td><td class=\"column-3\">740,879<\/td>\n<\/tr>\n<tr class=\"row-28 even\">\n\t<td class=\"column-1\">27<\/td><td class=\"column-2\">iphone xr<\/td><td class=\"column-3\">737,520<\/td>\n<\/tr>\n<tr class=\"row-29 odd\">\n\t<td class=\"column-1\">28<\/td><td class=\"column-2\">iphone 8<\/td><td class=\"column-3\">736,013<\/td>\n<\/tr>\n<tr class=\"row-30 even\">\n\t<td class=\"column-1\">29<\/td><td class=\"column-2\">micro sd&nbsp;card<\/td><td class=\"column-3\">718,758<\/td>\n<\/tr>\n<tr class=\"row-31 odd\">\n\t<td class=\"column-1\">30<\/td><td class=\"column-2\">gaming chair<\/td><td class=\"column-3\">714,903<\/td>\n<\/tr>\n<tr class=\"row-32 even\">\n\t<td class=\"column-1\">31<\/td><td class=\"column-2\">echo dot<\/td><td class=\"column-3\">706,259<\/td>\n<\/tr>\n<tr class=\"row-33 odd\">\n\t<td class=\"column-1\">32<\/td><td class=\"column-2\">air fryer<\/td><td class=\"column-3\">698,951<\/td>\n<\/tr>\n<tr class=\"row-34 even\">\n\t<td class=\"column-1\">33<\/td><td class=\"column-2\">mouse<\/td><td class=\"column-3\">695,475<\/td>\n<\/tr>\n<tr class=\"row-35 odd\">\n\t<td class=\"column-1\">34<\/td><td class=\"column-2\">smartphone<\/td><td class=\"column-3\">672,084<\/td>\n<\/tr>\n<tr class=\"row-36 even\">\n\t<td class=\"column-1\">35<\/td><td class=\"column-2\">smart watch<\/td><td class=\"column-3\">668,846<\/td>\n<\/tr>\n<tr class=\"row-37 odd\">\n\t<td class=\"column-1\">36<\/td><td class=\"column-2\">star wars<\/td><td class=\"column-3\">659,986<\/td>\n<\/tr>\n<tr class=\"row-38 even\">\n\t<td class=\"column-1\">37<\/td><td class=\"column-2\">ps4 controller<\/td><td class=\"column-3\">647,034<\/td>\n<\/tr>\n<tr class=\"row-39 odd\">\n\t<td class=\"column-1\">38<\/td><td class=\"column-2\">external hard&nbsp;drive<\/td><td class=\"column-3\">643,125<\/td>\n<\/tr>\n<tr class=\"row-40 even\">\n\t<td class=\"column-1\">39<\/td><td class=\"column-2\">water bottle<\/td><td class=\"column-3\">640,884<\/td>\n<\/tr>\n<tr class=\"row-41 odd\">\n\t<td class=\"column-1\">40<\/td><td class=\"column-2\">instant pot<\/td><td class=\"column-3\">630,709<\/td>\n<\/tr>\n<tr class=\"row-42 even\">\n\t<td class=\"column-1\">41<\/td><td class=\"column-2\">roku<\/td><td class=\"column-3\">624,374<\/td>\n<\/tr>\n<tr class=\"row-43 odd\">\n\t<td class=\"column-1\">42<\/td><td class=\"column-2\">keyboard<\/td><td class=\"column-3\">624,215<\/td>\n<\/tr>\n<tr class=\"row-44 even\">\n\t<td class=\"column-1\">43<\/td><td class=\"column-2\">chromebook<\/td><td class=\"column-3\">622,898<\/td>\n<\/tr>\n<tr class=\"row-45 odd\">\n\t<td class=\"column-1\">44<\/td><td class=\"column-2\">pokemon<\/td><td class=\"column-3\">615,588<\/td>\n<\/tr>\n<tr class=\"row-46 even\">\n\t<td class=\"column-1\">45<\/td><td class=\"column-2\">huawei<\/td><td class=\"column-3\">598,802<\/td>\n<\/tr>\n<tr class=\"row-47 odd\">\n\t<td class=\"column-1\">46<\/td><td class=\"column-2\">echo<\/td><td class=\"column-3\">596,519<\/td>\n<\/tr>\n<tr class=\"row-48 even\">\n\t<td class=\"column-1\">47<\/td><td class=\"column-2\">gaming mouse<\/td><td class=\"column-3\">595,751<\/td>\n<\/tr>\n<tr class=\"row-49 odd\">\n\t<td class=\"column-1\">48<\/td><td class=\"column-2\">iphone 11<\/td><td class=\"column-3\">583,857<\/td>\n<\/tr>\n<tr class=\"row-50 even\">\n\t<td class=\"column-1\">49<\/td><td class=\"column-2\">backpack<\/td><td class=\"column-3\">583,449<\/td>\n<\/tr>\n<tr class=\"row-51 odd\">\n\t<td class=\"column-1\">50<\/td><td class=\"column-2\">earbuds<\/td><td class=\"column-3\">579,571<\/td>\n<\/tr>\n<tr class=\"row-52 even\">\n\t<td class=\"column-1\">51<\/td><td class=\"column-2\">shoes<\/td><td class=\"column-3\">577,309<\/td>\n<\/tr>\n<tr class=\"row-53 odd\">\n\t<td class=\"column-1\">52<\/td><td class=\"column-2\">toilet paper<\/td><td class=\"column-3\">575,556<\/td>\n<\/tr>\n<tr class=\"row-54 even\">\n\t<td class=\"column-1\">53<\/td><td class=\"column-2\">gaming pc<\/td><td class=\"column-3\">571,727<\/td>\n<\/tr>\n<tr class=\"row-55 odd\">\n\t<td class=\"column-1\">54<\/td><td class=\"column-2\">playstation 4<\/td><td class=\"column-3\">569,338<\/td>\n<\/tr>\n<tr class=\"row-56 even\">\n\t<td class=\"column-1\">55<\/td><td class=\"column-2\">smartwatch<\/td><td class=\"column-3\">560,879<\/td>\n<\/tr>\n<tr class=\"row-57 odd\">\n\t<td class=\"column-1\">56<\/td><td class=\"column-2\">wireless mouse<\/td><td class=\"column-3\">557,022<\/td>\n<\/tr>\n<tr class=\"row-58 even\">\n\t<td class=\"column-1\">57<\/td><td class=\"column-2\">desk<\/td><td class=\"column-3\">551,686<\/td>\n<\/tr>\n<tr class=\"row-59 odd\">\n\t<td class=\"column-1\">58<\/td><td class=\"column-2\">power bank<\/td><td class=\"column-3\">551,339<\/td>\n<\/tr>\n<tr class=\"row-60 even\">\n\t<td class=\"column-1\">59<\/td><td class=\"column-2\">office chair<\/td><td class=\"column-3\">550,239<\/td>\n<\/tr>\n<tr class=\"row-61 odd\">\n\t<td class=\"column-1\">60<\/td><td class=\"column-2\">notebook<\/td><td class=\"column-3\">548,624<\/td>\n<\/tr>\n<tr class=\"row-62 even\">\n\t<td class=\"column-1\">61<\/td><td class=\"column-2\">xbox one<\/td><td class=\"column-3\">542,321<\/td>\n<\/tr>\n<tr class=\"row-63 odd\">\n\t<td class=\"column-1\">62<\/td><td class=\"column-2\">printer<\/td><td class=\"column-3\">533,697<\/td>\n<\/tr>\n<tr class=\"row-64 even\">\n\t<td class=\"column-1\">63<\/td><td class=\"column-2\">earphones<\/td><td class=\"column-3\">531,845<\/td>\n<\/tr>\n<tr class=\"row-65 odd\">\n\t<td class=\"column-1\">64<\/td><td class=\"column-2\">mouse pad<\/td><td class=\"column-3\">531,090<\/td>\n<\/tr>\n<tr class=\"row-66 even\">\n\t<td class=\"column-1\">65<\/td><td class=\"column-2\">gaming laptop<\/td><td class=\"column-3\">530,421<\/td>\n<\/tr>\n<tr class=\"row-67 odd\">\n\t<td class=\"column-1\">66<\/td><td class=\"column-2\">hdmi cable<\/td><td class=\"column-3\">523,347<\/td>\n<\/tr>\n<tr class=\"row-68 even\">\n\t<td class=\"column-1\">67<\/td><td class=\"column-2\">wireless headphones<\/td><td class=\"column-3\">523,111<\/td>\n<\/tr>\n<tr class=\"row-69 odd\">\n\t<td class=\"column-1\">68<\/td><td class=\"column-2\">chromecast<\/td><td class=\"column-3\">521,330<\/td>\n<\/tr>\n<tr class=\"row-70 even\">\n\t<td class=\"column-1\">69<\/td><td class=\"column-2\">amazon<\/td><td class=\"column-3\">501,582<\/td>\n<\/tr>\n<tr class=\"row-71 odd\">\n\t<td class=\"column-1\">70<\/td><td class=\"column-2\">nintendo switch games<\/td><td class=\"column-3\">499,463<\/td>\n<\/tr>\n<tr class=\"row-72 even\">\n\t<td class=\"column-1\">71<\/td><td class=\"column-2\">the boys<\/td><td class=\"column-3\">497,025<\/td>\n<\/tr>\n<tr class=\"row-73 odd\">\n\t<td class=\"column-1\">72<\/td><td class=\"column-2\">drone<\/td><td class=\"column-3\">494,577<\/td>\n<\/tr>\n<tr class=\"row-74 even\">\n\t<td class=\"column-1\">73<\/td><td class=\"column-2\">sd card<\/td><td class=\"column-3\">494,573<\/td>\n<\/tr>\n<tr class=\"row-75 odd\">\n\t<td class=\"column-1\">74<\/td><td class=\"column-2\">gift card<\/td><td class=\"column-3\">494,231<\/td>\n<\/tr>\n<tr class=\"row-76 even\">\n\t<td class=\"column-1\">75<\/td><td class=\"column-2\">xbox one controller<\/td><td class=\"column-3\">493,401<\/td>\n<\/tr>\n<tr class=\"row-77 odd\">\n\t<td class=\"column-1\">76<\/td><td class=\"column-2\">ps4 games<\/td><td class=\"column-3\">487,168<\/td>\n<\/tr>\n<tr class=\"row-78 even\">\n\t<td class=\"column-1\">77<\/td><td class=\"column-2\">books<\/td><td class=\"column-3\">486,754<\/td>\n<\/tr>\n<tr class=\"row-79 odd\">\n\t<td class=\"column-1\">78<\/td><td class=\"column-2\">camera<\/td><td class=\"column-3\">483,902<\/td>\n<\/tr>\n<tr class=\"row-80 even\">\n\t<td class=\"column-1\">79<\/td><td class=\"column-2\">avengers endgame<\/td><td class=\"column-3\">479,784<\/td>\n<\/tr>\n<tr class=\"row-81 odd\">\n\t<td class=\"column-1\">80<\/td><td class=\"column-2\">ring doorbell<\/td><td class=\"column-3\">477,038<\/td>\n<\/tr>\n<tr class=\"row-82 even\">\n\t<td class=\"column-1\">81<\/td><td class=\"column-2\">gopro<\/td><td class=\"column-3\">475,998<\/td>\n<\/tr>\n<tr class=\"row-83 odd\">\n\t<td class=\"column-1\">82<\/td><td class=\"column-2\">redmi note&nbsp;7<\/td><td class=\"column-3\">474,225<\/td>\n<\/tr>\n<tr class=\"row-84 even\">\n\t<td class=\"column-1\">83<\/td><td class=\"column-2\">ipad pro<\/td><td class=\"column-3\">474,126<\/td>\n<\/tr>\n<tr class=\"row-85 odd\">\n\t<td class=\"column-1\">84<\/td><td class=\"column-2\">ps4 pro<\/td><td class=\"column-3\">469,931<\/td>\n<\/tr>\n<tr class=\"row-86 even\">\n\t<td class=\"column-1\">85<\/td><td class=\"column-2\">powerbank<\/td><td class=\"column-3\">468,824<\/td>\n<\/tr>\n<tr class=\"row-87 odd\">\n\t<td class=\"column-1\">86<\/td><td class=\"column-2\">funko pop<\/td><td class=\"column-3\">468,287<\/td>\n<\/tr>\n<tr class=\"row-88 even\">\n\t<td class=\"column-1\">87<\/td><td class=\"column-2\">good omens<\/td><td class=\"column-3\">468,170<\/td>\n<\/tr>\n<tr class=\"row-89 odd\">\n\t<td class=\"column-1\">88<\/td><td class=\"column-2\">laptops<\/td><td class=\"column-3\">467,237<\/td>\n<\/tr>\n<tr class=\"row-90 even\">\n\t<td class=\"column-1\">89<\/td><td class=\"column-2\">windows 10<\/td><td class=\"column-3\">465,168<\/td>\n<\/tr>\n<tr class=\"row-91 odd\">\n\t<td class=\"column-1\">90<\/td><td class=\"column-2\">lego star&nbsp;wars<\/td><td class=\"column-3\">462,175<\/td>\n<\/tr>\n<tr class=\"row-92 even\">\n\t<td class=\"column-1\">91<\/td><td class=\"column-2\">weighted blanket<\/td><td class=\"column-3\">457,432<\/td>\n<\/tr>\n<tr class=\"row-93 odd\">\n\t<td class=\"column-1\">92<\/td><td class=\"column-2\">rtx 2060<\/td><td class=\"column-3\">455,723<\/td>\n<\/tr>\n<tr class=\"row-94 even\">\n\t<td class=\"column-1\">93<\/td><td class=\"column-2\">microwave<\/td><td class=\"column-3\">454,824<\/td>\n<\/tr>\n<tr class=\"row-95 odd\">\n\t<td class=\"column-1\">94<\/td><td class=\"column-2\">anker<\/td><td class=\"column-3\">453,854<\/td>\n<\/tr>\n<tr class=\"row-96 even\">\n\t<td class=\"column-1\">95<\/td><td class=\"column-2\">fire tv&nbsp;stick<\/td><td class=\"column-3\">453,328<\/td>\n<\/tr>\n<tr class=\"row-97 odd\">\n\t<td class=\"column-1\">96<\/td><td class=\"column-2\">bluetooth earbuds<\/td><td class=\"column-3\">453,144<\/td>\n<\/tr>\n<tr class=\"row-98 even\">\n\t<td class=\"column-1\">97<\/td><td class=\"column-2\">paper towels<\/td><td class=\"column-3\">452,749<\/td>\n<\/tr>\n<tr class=\"row-99 odd\">\n\t<td class=\"column-1\">98<\/td><td class=\"column-2\">samsung galaxy s10<\/td><td class=\"column-3\">452,254<\/td>\n<\/tr>\n<tr class=\"row-100 even\">\n\t<td class=\"column-1\">99<\/td><td class=\"column-2\">blender<\/td><td class=\"column-3\">441,503<\/td>\n<\/tr>\n<tr class=\"row-101 odd\">\n\t<td class=\"column-1\">100<\/td><td class=\"column-2\">projector<\/td><td class=\"column-3\">441,020<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-71 from cache -->\n\n\n\n<p>It looks like the Nintendo Switch is just as popular elsewhere as in the United States.<\/p>\n\n\n\n<p>Furthermore, \u201cswitch\u201d is at #14&nbsp;with ~1.23M&nbsp;monthly searches.<\/p>\n\n\n\n<p>So, I think it\u2019s fair to say that people are lovin\u2019 the Switch!<\/p>\n\n\n\n<p>It\u2019s a similar story for iPhones.<\/p>\n\n\n\n<p>Here are the top iPhone searches (and their respective volumes):<\/p>\n\n\n\n\n<table id=\"tablepress-72\" class=\"tablepress tablepress-id-72 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">#<\/th><th class=\"column-2\">Keyword<\/th><th class=\"column-3\">Search Volume<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">1<\/td><td class=\"column-2\">iphone<\/td><td class=\"column-3\">1,362,352<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">2<\/td><td class=\"column-2\">iphone 7<\/td><td class=\"column-3\">825,898<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">3<\/td><td class=\"column-2\">iphone x<\/td><td class=\"column-3\">786,576<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">4<\/td><td class=\"column-2\">iphone xr<\/td><td class=\"column-3\">737,520<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">5<\/td><td class=\"column-2\">iphone 8<\/td><td class=\"column-3\">736,013<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">6<\/td><td class=\"column-2\">iphone 11<\/td><td class=\"column-3\">583,857<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-72 from cache -->\n\n\n\n<p>Interestingly, while there are hundreds of thousands of searches for older models like the iPhone 7 and 8 around the world, these phones didn\u2019t even make it to the top 100 searches in the&nbsp;US.<\/p>\n\n\n\n<p>There are also lots of searches for other non-Apple smartphones on this list whereas there were no such searches on the US&nbsp;list.<\/p>\n\n\n\n<p>Here are just a couple of&nbsp;them:<\/p>\n\n\n\n\n<table id=\"tablepress-73\" class=\"tablepress tablepress-id-73 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">#<\/th><th class=\"column-2\">Keyword<\/th><th class=\"column-3\">Search Volume<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">1<\/td><td class=\"column-2\">redmi note&nbsp;7<\/td><td class=\"column-3\">474,225<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">2<\/td><td class=\"column-2\">samsung galaxy s10<\/td><td class=\"column-3\">452,254<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-73 from cache -->\n\n\n\n<p>However, one of the noticeable differences with the US data is the comparable lack of searches for everyday essentials (toilet paper, paper towels, etc.)<\/p>\n\n\n\n<p>For example, although \u201ctoilet paper\u201d does still make it into the top 100 Worldwide searches (#52), you\u2019ll notice that the search volume is ~575,000. That\u2019s only ~56,000&nbsp;higher than the US-only volume, meaning that 90.25%&nbsp;of searches for \u201ctoilet paper\u201d come from the&nbsp;US.<\/p>\n\n\n\n<p>Perhaps Amazon hasn\u2019t yet made the push into this market outside the&nbsp;US?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">See more Amazon search data in Keywords Explorer<\/h2>\n\n\n\n<p>Do you want to know the number of searches for a specific query on Amazon?<\/p>\n\n\n\n<p>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, enter a query and select Amazon as your search engine.<\/p>\n\n\n\n<p>Let\u2019s see how many people search for \u201cbellroy\u201d each month in the&nbsp;US.<\/p>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/01\/amazon-bellroy-searches.png\"><\/p>\n\n\n\n<p>4.7K&nbsp;searches. That\u2019s a lot of people with great taste in wallets!<\/p>\n\n\n\n<p>It also looks like Bellroy is popular in Japan, Germany, the UK, Canada, and Australia.<\/p>\n\n\n\n<p>But wait, there\u2019s more!<\/p>\n\n\n\n<p>Using one of the reports on the left-hand menu, it\u2019s possible to dig deeper and see the other queries people are making on Amazon in relation to this&nbsp;topic.<\/p>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/01\/bellroy-phrase-match-keywords.png\"><\/p>\n\n\n\n<p>Looks like a lot of people want to buy <a href=\"https:\/\/www.amazon.com\/Bellroy-Sleeve-leather-editions-available\/dp\/B01MTV2999\">t<\/a><a href=\"https:\/\/www.amazon.com\/Bellroy-Sleeve-leather-editions-available\/dp\/B01MTV2999\">he note sleeve<\/a>!<\/p>\n\n\n\n<p>Fancy learning more about the searches people are making on Amazon? Try our free <a href=\"https:\/\/ahrefs.com\/keyword-generator\">Keyword Generator tool<\/a>.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>In this post, I\u2019m going to share the following new pieces of data with&nbsp;you: Top 100 Amazon searches (US): a list of the most popular Amazon searches in the US as of&nbsp;2021. Top 100 Amazon searches (Worldwide): the same data<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":130954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[414],"tags":[],"coauthors":[336],"class_list":["post-24165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-studies","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top Amazon Searches<\/title>\n<meta name=\"description\" content=\"Do you want to know what people in the United States (and around the World) search for most on Amazon as of 2021? Here are the top 100 queries.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/top-amazon-searches\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Amazon Searches\" \/>\n<meta property=\"og:description\" content=\"Here are the top 100 Amazon search queries as of 2021.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/top-amazon-searches\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-01T09:12:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-23T15:39:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/01\/fb-top-amazon-searches-2021.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"990\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joshua Hardwick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Here are the top 100 Amazon search queries as of 2021.\" \/>\n<meta name=\"twitter:creator\" content=\"@JoshuaCHardwick\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ahrefs.com\/blog\/top-amazon-searches\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/top-amazon-searches\/\"},\"author\":{\"name\":\"Joshua Hardwick\",\"@id\":\"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/e6a89cbde8e750d22996aa26e213e712\"},\"headline\":\"Top Amazon Searches\",\"datePublished\":\"2020-01-01T09:12:40+00:00\",\"dateModified\":\"2022-06-23T15:39:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/top-amazon-searches\/\"},\"wordCount\":828,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/top-amazon-searches\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/01\/fb-top-amazon-searches-2021.png\",\"articleSection\":[\"Data &amp; Studies\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ahrefs.com\/blog\/top-amazon-searches\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ahrefs.com\/blog\/top-amazon-searches\/\",\"url\":\"https:\/\/ahrefs.com\/blog\/top-amazon-searches\/\",\"name\":\"Top Amazon Searches\",\"isPartOf\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/top-amazon-searches\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/top-amazon-searches\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/01\/fb-top-amazon-searches-2021.png\",\"datePublished\":\"2020-01-01T09:12:40+00:00\",\"dateModified\":\"2022-06-23T15:39:47+00:00\",\"description\":\"Do you want to know what people in the United States (and around the World) search for most on Amazon as of 2021? 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