{"id":23179,"date":"2024-09-30T15:22:44","date_gmt":"2024-09-30T20:22:44","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=23179"},"modified":"2024-10-02T07:28:21","modified_gmt":"2024-10-02T12:28:21","slug":"link-building-strategies","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/link-building-strategies\/","title":{"rendered":"12 Link Builders Share Strategies That Work in&nbsp;2024"},"content":{"rendered":"\n<div class=\"intro-txt\">I asked 12 SEOs for the link building strategy that\u2019s working best for them right&nbsp;now.<\/div>\n\n\n\n<p>\n  Here are the tactics they shared, how to do them, and tips for success.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1820\" height=\"2252\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/link-building-experts.jpg\" alt=\"Our link building experts\" class=\"wp-image-180919\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/link-building-experts.jpg 1820w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/link-building-experts-343x425.jpg 343w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/link-building-experts-768x950.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/link-building-experts-1241x1536.jpg 1241w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/link-building-experts-1655x2048.jpg 1655w\" sizes=\"auto, (max-width: 1820px) 100vw, 1820px\"><\/figure>\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Pitch 'best of' listicles that feature multiple competitors, but not you\" data-section=\"pitch-best-of-listicles\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-180663-_8l8gk7xp1hvb\"><\/a>Pitch \u201cbest of\u201d listicles that feature multiple competitors, but not&nbsp;you<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p>This has been my go-to link building strategy for quite some time now. What makes this approach very effective is that it touches multiple campaign objectives beyond just building topical authority and improving search rankings.<\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Jason Acidre\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/Jason-Acidre.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Jason Acidre,<\/span> <span class=\"quote-author-job\">CEO <a href=\"https:\/\/avaris.io\/\" target=\"_blank\">Avaris<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-180663-_fw82s1mfg5y3\"><\/a>How to do&nbsp;it<\/h3>\n\n\n\n<p>\n  Let\u2019s say you were doing this for MailChimp. You might want to find listicles that feature brands like ConvertKit and Aweber but not MailChimp\u2014like this&nbsp;one:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1690\" height=\"1174\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/list-of-the-best-email-marketing-software-that-fea.jpg\" alt=\"List of the best email marketing software that features brands like ConvertKit and Aweber but not MailChimp\" class=\"wp-image-180665\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/list-of-the-best-email-marketing-software-that-fea.jpg 1690w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/list-of-the-best-email-marketing-software-that-fea-612x425.jpg 612w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/list-of-the-best-email-marketing-software-that-fea-768x534.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/list-of-the-best-email-marketing-software-that-fea-1536x1067.jpg 1536w\" sizes=\"auto, (max-width: 1690px) 100vw, 1690px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\n  To find these, run this search in Ahrefs\u2019 Content Explorer:&nbsp;<\/p>\n\n\n\n<p><code>[competitor 1] +[competitor 2] -[your brand] title:(best OR top) <\/code><\/p>\n\n\n\n<p>For example, to find listicles that mention Aweber and ConvertKit but not MailChimp, you\u2019d search for: <code>convertkit +aweber -mailchimp title:(best OR top) <\/code><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1394\" height=\"1014\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/searching-for-listicles-in-content-explorer.png\" alt=\"Searching for listicles in Content Explorer\" class=\"wp-image-180666\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/searching-for-listicles-in-content-explorer.png 1394w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/searching-for-listicles-in-content-explorer-584x425.png 584w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/searching-for-listicles-in-content-explorer-768x559.png 768w\" sizes=\"auto, (max-width: 1394px) 100vw, 1394px\"><\/figure>\n\n\n\n<p>\n  If you spot a listicle where you feel you should be listed, <a href=\"https:\/\/ahrefs.com\/blog\/find-email-address\/\">find their email address<\/a> and reach out to&nbsp;them.&nbsp;<\/p>\n\n\n\n<p>\n  Here\u2019s an example email Jason&nbsp;used:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1287\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-outreach-email-from-jason-acidre.jpg\" alt=\"Example outreach email from Jason Acidre\" class=\"wp-image-180667\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-outreach-email-from-jason-acidre.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-outreach-email-from-jason-acidre-528x425.jpg 528w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-outreach-email-from-jason-acidre-768x618.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-outreach-email-from-jason-acidre-1536x1236.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>\n  I don\u2019t recommend copying Jason\u2019s email word for word, but here\u2019s his and Alex Tachalova\u2019s advice on what to include:&nbsp;<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p>\n  Some key pointers for emails:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Briefly highlight why your product or service merits inclusion on their&nbsp;list.<\/li>\n\n\n\n<li>Reference other reputable lists that have already featured your product or service.<\/li>\n\n\n\n<li>Inquire about their criteria and requirements for inclusion.<\/li>\n\n\n\n<li>Offer free tool access, complimentary products for review, or case studies that they can review (if you\u2019re providing a service).<\/li>\n<\/ul>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Jason Acidre\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/Jason-Acidre.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Jason Acidre,<\/span> <span class=\"quote-author-job\">CEO <a href=\"https:\/\/avaris.io\/\" target=\"_blank\">Avaris<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p>\n  Our pitches generally include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The client\u2019s previous features in listicle posts.<\/li>\n\n\n\n<li>A suggestion to collaborate on enhancing the quality of their listicle post, given the client\u2019s industry expertise.<\/li>\n\n\n\n<li>An analysis of top-ranking listicle posts to identify missing tools or information that could offer a competitive edge and improve their post\u2019s rankings.<span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">   <\/span><\/li>\n<\/ul>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Alexandra Tachalova\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/Alexandra-Tachalova.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Alexandra Tachalova,<\/span> <span class=\"quote-author-job\">Founder <a href=\"https:\/\/digitalolympus.net\/\" target=\"_blank\">Digital Olympus<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<p>\n  As Jason points out, this strategy has benefits beyond improving rankings for your website. It also exposes your brand to more people as you\u2019re consistently listed as a top option in your industry.&nbsp;<\/p>\n\n\n\n<p>\n  For example, Jason got his client mentioned in nearly every top-ranking listicle for \u201cbest dropshipping suppliers.\u201d That\u2019s a lot of extra brand exposure!&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Create data-led campaigns about a trending topic, then pitch journalists\" data-section=\"create-data-led-campaigns-about-a-trending-topic\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-180663-_18wxt7xpn042\"><\/a>Create data-led campaigns about a trending topic, then pitch journalists<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p>\n  Apart from <a href=\"https:\/\/seoselfiebattle.com\/\">the selfie battle I have with Tim Soulo<\/a>, this is one of the most effective link-building strategies we\u2019re using right&nbsp;now.&nbsp;<\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Jason Hennessey\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/Jason-Hennessey.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Jason Hennessey,<\/span> <span class=\"quote-author-job\">CEO <a href=\"https:\/\/hennessey.com\/\" target=\"_blank\">Hennessey Digital<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-180663-_kaq6rgt73gel\"><\/a>How to do&nbsp;it<\/h3>\n\n\n\n<p>\n  Start by finding a trending topic journalists care about. <a href=\"https:\/\/news.google.com\/\">Google News<\/a> and <a href=\"https:\/\/trends.google.com\/trends\/\">Google Trends<\/a> are good places to&nbsp;start.&nbsp;<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p>\n  We start by identifying current trends using tools like Google Trends and monitoring industry news.&nbsp;<\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Jason Hennessey\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/Jason-Hennessey.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Jason Hennessey,<\/span> <span class=\"quote-author-job\">CEO <a href=\"https:\/\/hennessey.com\/\" target=\"_blank\">Hennessey Digital<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p>\n  We use lots of techniques from monitoring news sources in real time to conducting research with Google News to understand the types of topics that have been previously covered at specific times of&nbsp;year.&nbsp;<\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Amanda Walls\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/Amanda-Walls.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Amanda Walls,<\/span> <span class=\"quote-author-job\">Head of SEO &amp; Digital PR <a href=\"https:\/\/cedarwood.digital\/\" target=\"_blank\">Cedarwood Digital<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<p>\n  You can also use the Growth metric in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>.\n<\/p>\n\n\n\n<p>\n  For example, if I enter \u201cvaping\u201d and sort by the Growth column, I see lots of lung health searches breaking out in the past three months:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"982\" height=\"494\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/growth-for-terms-related-to-lung-health-and-vaping.png\" alt=\"Growth for terms related to lung health and vaping in the past three months, via Ahrefs' Keywords Explorer\" class=\"wp-image-180668\" style=\"width:586px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/growth-for-terms-related-to-lung-health-and-vaping.png 982w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/growth-for-terms-related-to-lung-health-and-vaping-680x342.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/growth-for-terms-related-to-lung-health-and-vaping-768x386.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/growth-for-terms-related-to-lung-health-and-vaping-400x200.png 400w\" sizes=\"auto, (max-width: 982px) 100vw, 982px\"><\/figure>\n\n\n\n<p>\n  I also see this echoed in Google News:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1708\" height=\"822\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/google-news-results-for-vaping-features-many-stori.jpg\" alt=\"Google News results for vaping features many stories about lung issues\" class=\"wp-image-180669\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/google-news-results-for-vaping-features-many-stori.jpg 1708w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/google-news-results-for-vaping-features-many-stori-680x327.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/google-news-results-for-vaping-features-many-stori-768x370.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/google-news-results-for-vaping-features-many-stori-1536x739.jpg 1536w\" sizes=\"auto, (max-width: 1708px) 100vw, 1708px\"><\/figure>\n\n\n\n<p>\n  It\u2019s then a case of sourcing some unique data, publishing it in an easy-to-utilize format, and sending it to journalists. Matt Diggity shared a few great sources with&nbsp;me:&nbsp;<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p>\n  For government databases you have usa.gov for the states. Data.gov is another alternative. UK Data Service is the equivalent for the UK. Eurostat is great for other countries in the EU. And Statistics Canada is for\u2026 yeah, Canada. Internationally, World Bank Open Data and United Nations Data are treasure troves. Pew Research Center is great for social issues, public opinion, and demographic trends. FBI Crime Data Explorer is great for crime stats. And the CDC is great for health data.&nbsp;<\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Matt Diggity\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/Matt-Diggity.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Matt Diggity,<\/span> <span class=\"quote-author-job\">Founder <a href=\"https:\/\/diggitymarketing.com\/\" target=\"_blank\">Diggity Marketing<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<p>\n  Amanda also often uses freedom of information (FOI) requests for data, as she did for her piece on <a href=\"https:\/\/www.vapesuperstore.co.uk\/blogs\/news\/vaping-raids-where-are-illegal-vapes-most-being-sold-in-the-uk\">the UK\u2019s illegal vape hotspots<\/a>:\n<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1590\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/uk-illegal-vaping-hotspots-campaign.jpg\" alt=\"UK illegal vaping hotspots campaign\" class=\"wp-image-180670\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/uk-illegal-vaping-hotspots-campaign.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/uk-illegal-vaping-hotspots-campaign-547x425.jpg 547w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/uk-illegal-vaping-hotspots-campaign-768x596.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/uk-illegal-vaping-hotspots-campaign-1536x1193.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\n  This campaign earned links from 72 referring domains and got featured in many online newspapers:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1436\" height=\"732\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/the-campaign-earned-links-from-72-referring-domain.png\" alt=\"The campaign earned links from 72 referring domains according to Ahrefs\" class=\"wp-image-180671\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/the-campaign-earned-links-from-72-referring-domain.png 1436w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/the-campaign-earned-links-from-72-referring-domain-680x347.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/the-campaign-earned-links-from-72-referring-domain-768x391.png 768w\" sizes=\"auto, (max-width: 1436px) 100vw, 1436px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1074\" height=\"498\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/lancashire-post-article-that-links-to-the-campaign.png\" alt=\"Lancashire Post article that links to the campaign\" class=\"wp-image-180672\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/lancashire-post-article-that-links-to-the-campaign.png 1074w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/lancashire-post-article-that-links-to-the-campaign-680x315.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/lancashire-post-article-that-links-to-the-campaign-768x356.png 768w\" sizes=\"auto, (max-width: 1074px) 100vw, 1074px\"><figcaption class=\"wp-element-caption\">Example feature in the Lancashire Post<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1084\" height=\"608\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/ardrossan-and-saltcoats-herald-article-that-links-to.png\" alt=\"Ardrossan &amp; Saltcoats Herald article that links to the campaign\" class=\"wp-image-180673\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/ardrossan-and-saltcoats-herald-article-that-links-to.png 1084w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/ardrossan-and-saltcoats-herald-article-that-links-to-680x381.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/ardrossan-and-saltcoats-herald-article-that-links-to-768x431.png 768w\" sizes=\"auto, (max-width: 1084px) 100vw, 1084px\"><figcaption class=\"wp-element-caption\">Example feature in the Ardrossan &amp; Saltcoats Herand<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1082\" height=\"604\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/south-wales-guardian-article-that-links-to-the-cam.png\" alt=\"South Wales Guardian article that links to the campaign\" class=\"wp-image-180674\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/south-wales-guardian-article-that-links-to-the-cam.png 1082w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/south-wales-guardian-article-that-links-to-the-cam-680x380.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/south-wales-guardian-article-that-links-to-the-cam-768x429.png 768w\" sizes=\"auto, (max-width: 1082px) 100vw, 1082px\"><figcaption class=\"wp-element-caption\">Example feature in the South Wales Guardian<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\n  How do you find journalists?&nbsp;<\/p>\n\n\n\n<p>\n  Here\u2019s Jason\u2019s advice:&nbsp;<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p>\n  We start by researching those who have previously covered similar topics or industries. We use tools like Muck Rack, Cision, or even X to find journalists by searching for keywords related to our story. We look at bylines in relevant publications to see who is writing about related subjects and review their past articles to understand their interests and writing style.&nbsp;<\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Jason Hennessey\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/Jason-Hennessey.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Jason Hennessey,<\/span> <span class=\"quote-author-job\">CEO <a href=\"https:\/\/hennessey.com\/\" target=\"_blank\">Hennessey Digital<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Build relationships with journalists, then have your client respond to their requests\" data-section=\"build-relationships-with-journalists\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-180663-_kzydudhbn91o\"><\/a>Build relationships with journalists, then have your client respond to their requests<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p>\n  Journalists are always looking for comments, tips and advice from thought leaders. Nurture these relationships and meet request deadlines, and you position yourself as the PR expert who can help during busy periods.<\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Eva Cheng\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/Eva-Cheng.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Eva Cheng,<\/span> <span class=\"quote-author-job\">Digital PR Consultant <a href=\"https:\/\/www.linkedin.com\/in\/eva-cheng-pr\/\" target=\"_blank\">Eva Cheng&nbsp;PR<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-180663-_i8p4v4gc5qm5\"><\/a>How to do&nbsp;it<\/h3>\n\n\n\n<p>\n  One way is to sign up for <a href=\"https:\/\/www.connectively.us\/\">HARO<\/a> and <a href=\"https:\/\/ahrefs.com\/blog\/haro-alternatives\/\">other alternatives<\/a>, but Eva recommends a more proactive approach. She builds relationships with journalists relevant to her clients so <strong>they come directly to her for tips and quotes.<\/strong>\n<\/p>\n\n\n\n<p>\n  How can you find these people?&nbsp;<\/p>\n\n\n\n<p>\n  Eva uses keyword alerts:&nbsp;<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p>\n  I have Google Alerts set up for relevant keywords related to a brand or topic. For example, I have the words \u201cvet,\u201d \u201cdog behaviour,\u201d and \u201ccat behaviour\u201d set up for a pet insurance brand so I can see the related coverage mentioning these&nbsp;words.&nbsp;<\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Eva Cheng\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/Eva-Cheng.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Eva Cheng,<\/span> <span class=\"quote-author-job\">Digital PR Consultant <a href=\"https:\/\/www.linkedin.com\/in\/eva-cheng-pr\/\" target=\"_blank\">Eva Cheng&nbsp;PR<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<p>\n  You can also use <a href=\"https:\/\/ahrefs.com\/alerts\">Ahrefs Alerts<\/a>. The benefit of this over Google Alerts is that you can filter by language, traffic, Domain Rating (DR), etc. to separate the wheat from the&nbsp;chaff:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"662\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/setting-up-alerts-for-cat-behaviour-in-ahrefs-al.png\" alt=\"Setting up alerts for &quot;cat behaviour&quot; in Ahrefs Alerts\" class=\"wp-image-180675\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/setting-up-alerts-for-cat-behaviour-in-ahrefs-al.png 1160w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/setting-up-alerts-for-cat-behaviour-in-ahrefs-al-680x388.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/setting-up-alerts-for-cat-behaviour-in-ahrefs-al-768x438.png 768w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\n  Alternatively, use <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a> to find people who\u2019ve talked about topics recently. Just search for a keyword and filter for pages published in the last 90&nbsp;days.&nbsp;<\/p>\n\n\n\n<p>\n  For example, if I search for \u201cvet,\u201d I see this recent article on a DR 83 site from Jessie Quinn:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"904\" height=\"382\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/content-explorer-shows-the-author-of-the-post.png\" alt=\"Content Explorer shows the author of the post\" class=\"wp-image-180676\" style=\"width:596px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/content-explorer-shows-the-author-of-the-post.png 904w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/content-explorer-shows-the-author-of-the-post-680x287.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/content-explorer-shows-the-author-of-the-post-768x325.png 768w\" sizes=\"auto, (max-width: 904px) 100vw, 904px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\n  It looks like she\u2019s written a couple of pet-related articles recently:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"746\" height=\"628\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/this-author-has-written-a-few-pet-related-articles.png\" alt=\"This author has written a few pet-related articles\" class=\"wp-image-180677\" style=\"width:657px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/this-author-has-written-a-few-pet-related-articles.png 746w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/this-author-has-written-a-few-pet-related-articles-505x425.png 505w\" sizes=\"auto, (max-width: 746px) 100vw, 746px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\n  Her profile also says she writes for many well-known sites and has a pug called Daphne:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1394\" height=\"364\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/she-also-has-a-pet-of-her-own.png\" alt=\"She also has a pet of her own\" class=\"wp-image-180678\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/she-also-has-a-pet-of-her-own.png 1394w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/she-also-has-a-pet-of-her-own-680x178.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/she-also-has-a-pet-of-her-own-768x201.png 768w\" sizes=\"auto, (max-width: 1394px) 100vw, 1394px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\n  This journalist would clearly be a great person to build a relationship with!&nbsp;<\/p>\n\n\n\n<p>\n  How? Eva says it all starts with a simple \u201chello\u201d:\n<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p>\n  Reach out and introduce yourself and your client to journalists and niche publications who cover related topics regularly. Offer them the opportunity to receive exclusive commentary when requested. After a journalist has covered your campaign or expert commentary, always drop them a note to say thank you. You never know it can also lead to another request or opportunity for your client.&nbsp;<\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Eva Cheng\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/Eva-Cheng.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Eva Cheng,<\/span> <span class=\"quote-author-job\">Digital PR Consultant <a href=\"https:\/\/www.linkedin.com\/in\/eva-cheng-pr\/\" target=\"_blank\">Eva Cheng&nbsp;PR<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<p>\n  Oh, and don\u2019t rely on AI when actually replying to requests, whether direct or via platforms like HARO. Greg explains why:&nbsp;<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p>\n  AI is not yet capable of replacing a high quality writer. Simply copy\/pasting their content over to a journalist outreach email is a fantastic way to earn your client a spot on a journalist or publication\u2019s ban list. When our writers use AI, they use it for idea generation to overcome writer\u2019s block. This is how I recommend using&nbsp;it.&nbsp;<\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Greg Heilers\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/Greg-Heilers.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Greg Heilers,<\/span> <span class=\"quote-author-job\">Co-founder <a href=\"https:\/\/jollyseo.com\/\" target=\"_blank\">Jolly SEO<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Create map-o-graphics and pitch journalists\" data-section=\"create-map-o-graphics-and-pitch-journalists\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-180663-_7zog2i9h5t0r\"><\/a>Create map-o-graphics and pitch journalists<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p>\n  Data-driven digital PR campaigns, like maps, are our most effective method for driving backlinks at the moment.&nbsp;<\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"George Driscoll\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/George-Driscoll.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">George Driscoll,<\/span> <span class=\"quote-author-job\">Global Digital PR Lead <a href=\"https:\/\/www.remitly.com\/\" target=\"_blank\">Remitly<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-180663-_om2nqjuy2zb\"><\/a>How to do&nbsp;it<\/h3>\n\n\n\n<p>\n  Start by brainstorming topics with map potential that make sense for your&nbsp;brand.&nbsp;<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p>\n  Ask yourself, what would a journalist and user expect you to be an expert on? For a cocktail brand, doing a map on speakeasy bars around the world would make perfect sense, or a map on the rooftop bars with the best reviews, etc.&nbsp;<\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"George Driscoll\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/George-Driscoll.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">George Driscoll,<\/span> <span class=\"quote-author-job\">Global Digital PR Lead <a href=\"https:\/\/www.remitly.com\/\" target=\"_blank\">Remitly<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<p>If you\u2019re struggling for ideas, search for a topic in <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a> and filter for pages with lots of backlinks. These are proven ideas you know people <em>want<\/em> to link&nbsp;to.<\/p>\n\n\n\n<p>\n  For example, if I search for \u201ctax,\u201d I see over 300 referring domains to a page listing countries where you have to pay \u201ctourist tax\u201d:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1740\" height=\"336\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/this-list-of-countries-with-tourist-taxes-has-link.png\" alt=\"This list of countries with tourist taxes has links from 325 referring domains\" class=\"wp-image-180679\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/this-list-of-countries-with-tourist-taxes-has-link.png 1740w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/this-list-of-countries-with-tourist-taxes-has-link-680x131.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/this-list-of-countries-with-tourist-taxes-has-link-768x148.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/this-list-of-countries-with-tourist-taxes-has-link-1536x297.png 1536w\" sizes=\"auto, (max-width: 1740px) 100vw, 1740px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\n  This immediately sparks an idea: map out countries with the most and least expensive \u201ctourist taxes.\u201d&nbsp;<\/p>\n\n\n\n<p>\n  Once you have your map, send it to journalists who might be interested in covering it.&nbsp;<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p>\n  Find journalists who write about that kind of content, either literally map based data, or perhaps in the example above, they write about travel.&nbsp;<\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"George Driscoll\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/George-Driscoll.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">George Driscoll,<\/span> <span class=\"quote-author-job\">Global Digital PR Lead <a href=\"https:\/\/www.remitly.com\/\" target=\"_blank\">Remitly<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<p>\n  Darren did this for his map of which states will pay the most taxes over their lifetime\u2026&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1841\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/georges-campaign-for-which-states-pay-the-most-ta.jpg\" alt=\"George's campaign for which states pay the most taxes in their lifetime\" class=\"wp-image-180680\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/georges-campaign-for-which-states-pay-the-most-ta.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/georges-campaign-for-which-states-pay-the-most-ta-473x425.jpg 473w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/georges-campaign-for-which-states-pay-the-most-ta-768x690.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/georges-campaign-for-which-states-pay-the-most-ta-1536x1381.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\n  \u2026 earning links from 188 referring domains in the process:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1336\" height=\"528\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/georges-campaign-earned-links-from-188-referring.png\" alt=\"George's campaign earned links from 188 referring domains according to Ahrefs\" class=\"wp-image-180681\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/georges-campaign-earned-links-from-188-referring.png 1336w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/georges-campaign-earned-links-from-188-referring-680x269.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/georges-campaign-earned-links-from-188-referring-768x304.png 768w\" sizes=\"auto, (max-width: 1336px) 100vw, 1336px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\n  As Jason suggested earlier, tools like MuckRack, Cision, and X can be useful for finding journalists interested in your topic. But you can also just search Content Explorer for pages published about a topic in the last 90 days, and extract journalist names from&nbsp;there.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1426\" height=\"1042\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/using-content-explorer-to-find-journalists-whove.png\" alt=\"Using Content Explorer to find journalists who've covered a topic in the last 90 days\" class=\"wp-image-180682\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/using-content-explorer-to-find-journalists-whove.png 1426w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/using-content-explorer-to-find-journalists-whove-582x425.png 582w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/using-content-explorer-to-find-journalists-whove-768x561.png 768w\" sizes=\"auto, (max-width: 1426px) 100vw, 1426px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Rank statistics pages for low-hanging 'fact finder' keywords\" data-section=\"rank-statistics-pages-for-low-hanging-fact-finder-keywords\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-180663-_jpn8ti6cy0mk\"><\/a>Rank statistics pages for low-hanging \u201cfact finder\u201d keywords<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p>\n  Our unique process for this has worked amazingly well for us for years now. In fact, we\u2019ve just finished some internal research and found our assets like this generate an average of 102 referring domains.&nbsp;<\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Darren Kingman\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/Darren-Kingman.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Darren Kingman,<\/span> <span class=\"quote-author-job\">Founder <a href=\"https:\/\/rootdigital.co.uk\/\" target=\"_blank\">Root Digital<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-180663-_gnkg2voosdyq\"><\/a>How to do&nbsp;it<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter a topic into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n\n\n\n<li>Go to the <strong>Matching terms <\/strong>report<\/li>\n\n\n\n<li>Filter for keywords that include terms like \u201cstatistics,\u201d \u201cfacts,\u201d \u201cgraph,\u201d etc.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1302\" height=\"1102\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/finding-stats-keywords-in-keywords-explorer.png\" alt=\"Finding stats keywords in Keywords Explorer\" class=\"wp-image-180683\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/finding-stats-keywords-in-keywords-explorer.png 1302w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/finding-stats-keywords-in-keywords-explorer-502x425.png 502w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/finding-stats-keywords-in-keywords-explorer-768x650.png 768w\" sizes=\"auto, (max-width: 1302px) 100vw, 1302px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\n  This will find keywords people search for when looking for facts and figures for their articles. Rank for these, and your page will often earn links on autopilot.&nbsp;<\/p>\n\n\n\n<p>\n  Here\u2019s Darren\u2019s advice on what make a good keyword:&nbsp;<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p>\n  The most important thing is that there isn\u2019t just one or two top-ranking pages soaking up all the links. If there\u2019s 3 or 4 that have 100+ and a couple with 20+ or so, that\u2019s all good. It shows there\u2019s a nice spread and journalists\/linkers are happy to mix it up themselves.&nbsp;<\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Darren Kingman\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/Darren-Kingman.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Darren Kingman,<\/span> <span class=\"quote-author-job\">Founder <a href=\"https:\/\/rootdigital.co.uk\/\" target=\"_blank\">Root Digital<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<p>\n  This is exactly how the SERP looks for \u201cuk salary statistics:\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1268\" height=\"950\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/the-top-search-results-for-uk-salary-statistics.png\" alt=\"The top search results for &quot;uk salary statistics&quot; have lots of referring domains\" class=\"wp-image-180684\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/the-top-search-results-for-uk-salary-statistics.png 1268w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/the-top-search-results-for-uk-salary-statistics-567x425.png 567w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/the-top-search-results-for-uk-salary-statistics-768x575.png 768w\" sizes=\"auto, (max-width: 1268px) 100vw, 1268px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\n  In fact, Darren and his team created one of the top-ranking pages. As of today, it\u2019s earned links from 98 referring domains:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1412\" height=\"736\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/darrens-page-which-earned-links-from-98-referrin.png\" alt=\"Darren's page, which earned links from 98 referring domains\" class=\"wp-image-180685\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/darrens-page-which-earned-links-from-98-referrin.png 1412w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/darrens-page-which-earned-links-from-98-referrin-680x354.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/darrens-page-which-earned-links-from-98-referrin-768x400.png 768w\" sizes=\"auto, (max-width: 1412px) 100vw, 1412px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\n  And this is <em>without<\/em> outreach!&nbsp;<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p>\n  Importantly, we don\u2019t do outreach for these campaigns. They\u2019re designed to remove that element of time and therefore making it more affordable for clients compared to our other activities.&nbsp;<\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Darren Kingman\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/Darren-Kingman.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Darren Kingman,<\/span> <span class=\"quote-author-job\">Founder <a href=\"https:\/\/rootdigital.co.uk\/\" target=\"_blank\">Root Digital<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<p>\n  How do you create a winning page? It\u2019s all about picking low-hanging opportunities and beating the competition on the content front.&nbsp;<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p>\n  We\u2019re often looking for opportunities where the ranking pages aren\u2019t properly fulfiling a user\u2019s intention. They may not have many images to engage users, the key stats might be buried in a wall of copy, etc. So we\u2019re utilising content marketing 101 to see where we might be able to elevate a page and make it more engaging.&nbsp;<\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Darren Kingman\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/Darren-Kingman.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Darren Kingman,<\/span> <span class=\"quote-author-job\">Founder <a href=\"https:\/\/rootdigital.co.uk\/\" target=\"_blank\">Root Digital<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/link-building-case-study\/\">Link Building Case Study: How We Built Backlinks With a \u2018Stats\u2019 Page<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Host unique giveaways and promotions, then promote them to journalists\" data-section=\"host-unique-giveaways-and-promotions-then-promote-them-to-journalists\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-180663-_be7txfu8oe6y\"><\/a>Host unique giveaways and promotions, then promote them to journalists<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p>\n  From some campaigns, I\u2019ve seen over 291 referring domains secured from media sites. The crazier the giveaway, the more chance of backlinks.&nbsp;<\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"James Norquay\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/James-Norquay.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">James Norquay,<\/span> <span class=\"quote-author-job\">Founder <a href=\"https:\/\/prosperitymedia.com.au\/\" target=\"_blank\">Prosperity Media<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-180663-_3oed8u622i8t\"><\/a>How to do&nbsp;it<\/h3>\n\n\n\n<p>\n  Brainstorm trending topics with potential for a unique promotion that you can tie back to your&nbsp;brand.&nbsp;<\/p>\n\n\n\n<p>\n  For example, Dish Network ran a <a href=\"https:\/\/www.usdish.com\/news\/get-paid-to-watch-the-office\">promotion<\/a> offering $1,000 to anyone willing to binge watch 15 hours of The Office:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1534\" height=\"882\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/dish-promotion-where-you-could-earn-dollar1k-for-watchi.png\" alt=\"Dish promotion where you could earn $1k for watching The Office\" class=\"wp-image-180686\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/dish-promotion-where-you-could-earn-dollar1k-for-watchi.png 1534w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/dish-promotion-where-you-could-earn-dollar1k-for-watchi-680x391.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/dish-promotion-where-you-could-earn-dollar1k-for-watchi-768x442.png 768w\" sizes=\"auto, (max-width: 1534px) 100vw, 1534px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\n  It earned links from 150 referring domains, including big media sites like Thrillist, Business Insider, CNET, Mental Floss, and many others.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"730\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/dishs-campaign-earned-links-from-150-referring-do.png\" alt=\"Dish's campaign earned links from 150 referring domains\" class=\"wp-image-180687\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/dishs-campaign-earned-links-from-150-referring-do.png 1456w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/dishs-campaign-earned-links-from-150-referring-do-680x341.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/dishs-campaign-earned-links-from-150-referring-do-768x385.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/dishs-campaign-earned-links-from-150-referring-do-400x200.png 400w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\n  Struggling for ideas? Try asking ChatGPT:&nbsp;<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">Hey ChatGPT. I found a unique promotion online where Dish Network offered to pay people $1,000 to binge watch 15 hours of The Office. My brand is [brief description]. Give me a few ideas for a similar promotion I can run.<\/pre>\n\n\n\n<p>\n  Here\u2019s one idea it came up with for a coffee brand:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/chatgpt-is-a-great-way-to-come-up-with-ideas-for-y.png\" alt=\"ChatGPT is a great way to come up with ideas for your brand\" class=\"wp-image-180688\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/chatgpt-is-a-great-way-to-come-up-with-ideas-for-y.png 1024w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/chatgpt-is-a-great-way-to-come-up-with-ideas-for-y-680x213.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/chatgpt-is-a-great-way-to-come-up-with-ideas-for-y-768x240.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\n  Not&nbsp;bad!&nbsp;<\/p>\n\n\n\n<p>But who should you tell about your wacky campaign once you have it? Here\u2019s a smart tip from&nbsp;James:&nbsp;<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p>\n  It\u2019s as simple as reaching out to the same publications and journalists who\u2019ve covered similar things before. You can find plenty of these already online from movies and tv&nbsp;shows.&nbsp;<\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"James Norquay\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/James-Norquay.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">James Norquay,<\/span> <span class=\"quote-author-job\">Founder <a href=\"https:\/\/prosperitymedia.com.au\/\" target=\"_blank\">Prosperity Media<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<p>\n  For example, you can just export the 150 sites linking to The Office campaign via <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> and reach out to&nbsp;them.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2034\" height=\"1180\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/find-people-linking-to-similar-campaigns-in-site-e.jpg\" alt=\"Find people linking to similar campaigns in Site Explorer, then reach out to them\" class=\"wp-image-180689\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/find-people-linking-to-similar-campaigns-in-site-e.jpg 2034w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/find-people-linking-to-similar-campaigns-in-site-e-680x394.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/find-people-linking-to-similar-campaigns-in-site-e-768x446.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/find-people-linking-to-similar-campaigns-in-site-e-1536x891.jpg 1536w\" sizes=\"auto, (max-width: 2034px) 100vw, 2034px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Pitch sites linking to resources with accessibility issues\" data-section=\"pitch-sites-linking-to-resources-with-accessibility-issues\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-180663-_hoy4ivlf8ib\"><\/a>Pitch sites linking to resources with accessibility issues<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p>\n  I have to give credit to Russ Jones (RIP) who was one of the most switched on link builders and SEOs I have ever met for this tip he shared with&nbsp;me.&nbsp;<\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"James Norquay\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/James-Norquay.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">James Norquay,<\/span> <span class=\"quote-author-job\">Founder <a href=\"https:\/\/prosperitymedia.com.au\/\" target=\"_blank\">Prosperity Media<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-180663-_kx8teaiqnkcr\"><\/a>How to do&nbsp;it<\/h3>\n\n\n\n<p>\n  Start by finding relevant pages with lots of backlinks in Ahrefs:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Search for a topic in <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a><\/li>\n\n\n\n<li>Filter for pages with 100+ referring domains<\/li>\n\n\n\n<li>Filter out subdomains, homepages, and multiple pages per domain<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1462\" height=\"798\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/finding-pages-with-lots-of-backlinks-in-content-ex.png\" alt=\"Finding pages with lots of backlinks in Content Explorer\" class=\"wp-image-180690\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/finding-pages-with-lots-of-backlinks-in-content-ex.png 1462w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/finding-pages-with-lots-of-backlinks-in-content-ex-680x371.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/finding-pages-with-lots-of-backlinks-in-content-ex-768x419.png 768w\" sizes=\"auto, (max-width: 1462px) 100vw, 1462px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\n  In the example above, there are 1,952 pages about tax with links from over 100 websites. One of them is this federal income tax calculator with 1,500 referring domains:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1696\" height=\"360\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-a-page-with-a-federal-income-tax-calcul.png\" alt=\"Example of a page with a federal income tax calculator that has backlinks from over 1,500 referring domains\" class=\"wp-image-180691\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-a-page-with-a-federal-income-tax-calcul.png 1696w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-a-page-with-a-federal-income-tax-calcul-680x144.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-a-page-with-a-federal-income-tax-calcul-768x163.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-a-page-with-a-federal-income-tax-calcul-1536x326.png 1536w\" sizes=\"auto, (max-width: 1696px) 100vw, 1696px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\n  Next, run a free audit with a tool like <a href=\"https:\/\/accessibe.com\/accessscan\">AccessScan<\/a> to check how accessible the page is for people with disabilities:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1692\" height=\"538\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/running-a-compliance-audit-with-accessscan.png\" alt=\"Running a compliance audit with AccessScan\" class=\"wp-image-180692\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/running-a-compliance-audit-with-accessscan.png 1692w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/running-a-compliance-audit-with-accessscan-680x216.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/running-a-compliance-audit-with-accessscan-768x244.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/running-a-compliance-audit-with-accessscan-1536x488.png 1536w\" sizes=\"auto, (max-width: 1692px) 100vw, 1692px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\n  In this case, the page is non-compliant. This means that over 1,500 sites are linking to a resource that isn\u2019t accessible for users with vision, motor and cognitive impairments\u2014including a few government and education websites:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"870\" height=\"630\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/filtering-for-educational-and-government-backlinks.png\" alt=\"Filtering for educational and government backlinks in Site Explorer\" class=\"wp-image-180693\" style=\"width:631px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/filtering-for-educational-and-government-backlinks.png 870w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/filtering-for-educational-and-government-backlinks-587x425.png 587w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/filtering-for-educational-and-government-backlinks-768x556.png 768w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\n  Here\u2019s what James says to do&nbsp;next:&nbsp;<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p>\n  You reach out to the website and say the resource on your page is not accessible to visually impaired users. This is a highly successful outreach method vs just sending emails at scale asking for guest&nbsp;posts.&nbsp;<\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"James Norquay\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/James-Norquay.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">James Norquay,<\/span> <span class=\"quote-author-job\">Founder <a href=\"https:\/\/prosperitymedia.com.au\/\" target=\"_blank\">Prosperity Media<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<p>\n  Of course, this does mean you need to create an alternative resource that <em>is<\/em> compliant. But that\u2019s easily worth it when there\u2019s a pool of hundreds or thousands of potential linkers.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Guest posting\u2026 with the help of AI\" data-section=\"guest-posting-with-the-help-of ai\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-180663-_ozzg55bdpz0q\"><\/a>Guest posting\u2026 with the help of&nbsp;AI<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p>\n  I know it might sound a bit old-school, but guest posting still delivers great results. However, the days of mass emailing generic pitches are over. The strategy is the same\u2014offering valuable content for a link\u2014but the execution needs a fresh approach.&nbsp;<\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Bibi Lauri Raven\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/Bibi-Lauri-Raven.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Bibi Lauri Raven,<\/span> <span class=\"quote-author-job\">Founder <a href=\"https:\/\/bibibuzz.com\/\" target=\"_blank\">BibiBuzz<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-180663-_mnuprbs5bfli\"><\/a>How to do&nbsp;it<\/h3>\n\n\n\n<p>\n  First, you need to find sites that might be open to a guest&nbsp;post.&nbsp;<\/p>\n\n\n\n<p>\n  To do&nbsp;that:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Run an \u201cIn title\u201d search for a broad industry term in <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a><\/li>\n\n\n\n<li>Filter for sites with a Domain Rating (DR) between 30-60 (this removes big sites that probably won\u2019t accept guest&nbsp;posts)<\/li>\n\n\n\n<li>Go to the \u201cWebsites\u201d tab<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1166\" height=\"1092\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/searching-for-guest-post-prospects-in-content-expl.png\" alt=\"Searching for guest post prospects in Content Explorer\" class=\"wp-image-180694\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/searching-for-guest-post-prospects-in-content-expl.png 1166w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/searching-for-guest-post-prospects-in-content-expl-454x425.png 454w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/searching-for-guest-post-prospects-in-content-expl-768x719.png 768w\" sizes=\"auto, (max-width: 1166px) 100vw, 1166px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\n  Here you will see the top 100 sites getting the most search traffic to content about your topic. These are good sites to pitch a guest post, as they\u2019ve already written about similar topics before.&nbsp;<\/p>\n\n\n\n<p>\n  Bibi recommends using AI to help with your&nbsp;pitch:&nbsp;<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p>\n  Ai is an awesome tool [for pitching]. It can help you create everything from catchy subject lines to compelling pitches and even eye-catching visuals.&nbsp;<\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Bibi Lauri Raven\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/Bibi-Lauri-Raven.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Bibi Lauri Raven,<\/span> <span class=\"quote-author-job\">Founder <a href=\"https:\/\/bibibuzz.com\/\" target=\"_blank\">BibiBuzz<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<p>\n  For example, she used AI to create Midjourney images that combined cats and dogs with her target niche. When she reached out to trucking companies, this charming approach got a lot of positive attention.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/one-of-the-images-bibi-used-in-an-outreach-campaig.jpg\" alt=\"One of the images Bibi used in an outreach campaign\" class=\"wp-image-180695\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/one-of-the-images-bibi-used-in-an-outreach-campaig.jpg 1024w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/one-of-the-images-bibi-used-in-an-outreach-campaig-425x425.jpg 425w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/one-of-the-images-bibi-used-in-an-outreach-campaig-768x768.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/one-of-the-images-bibi-used-in-an-outreach-campaig-120x120.jpg 120w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\n  If zany or \u201cout there\u201d isn\u2019t really your jam, that\u2019s fine. As Bibi says, it\u2019s not a necessity. The point is to use AI to improve your pitches and make them more creative.&nbsp;<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p>\n  You don\u2019t always need to be funny or wild, but AI lets you create highly targeted content in formats that would typically require a whole team with specialised skills. So, even though guest posting might seem basic, the possibilities are endless with AI. Just keep experimenting with&nbsp;it!&nbsp;<\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Bibi Lauri Raven\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/Bibi-Lauri-Raven.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Bibi Lauri Raven,<\/span> <span class=\"quote-author-job\">Founder <a href=\"https:\/\/bibibuzz.com\/\" target=\"_blank\">BibiBuzz<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Find a page with links, make something better, pitch it as a replacement (aka the \u201cskyscraper\u201d technique)\" data-section=\"skyscraper-technique\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-180663-_f5vbmbck7q48\"><\/a>Find a page with links, make something better, pitch it as a replacement (aka the \u201cskyscraper\u201d technique)<\/h2>\n\n\n\n[\/blockquote]\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p>\n  Most people assume that \u201cskyscraper\u201d is dead because it worked well in 2017, then got abused until it didn\u2019t work anymore. But we\u2019re finding that it\u2019s starting to open up again&nbsp;now.<\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Eric Carrell\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/Eric-Carrell.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Eric Carrell,<\/span> <span class=\"quote-author-job\">Co-founder <a href=\"http:\/\/dofollow.com\" target=\"_blank\">Dofollow.com<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-180663-_l36ncd9xphxs\"><\/a>How it&nbsp;works<\/h3>\n\n\n\n<p>\n  This is arguably the most famous link building technique there is, but if you\u2019ve been hiding in a cave for the last decade, here\u2019s how it works in a nutshell:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1194\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-the-skyscraper-technique-works.png\" alt=\"How the Skyscraper Technique works\" class=\"wp-image-180696\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-the-skyscraper-technique-works.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-the-skyscraper-technique-works-570x425.png 570w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-the-skyscraper-technique-works-768x573.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/how-the-skyscraper-technique-works-1536x1146.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\n  For example, this list of best headphone recommendations has 469 referring domains\u2026&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1588\" height=\"370\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-a-potential-skyscraper-prospect.png\" alt=\"Example of a potential skyscraper prospect\" class=\"wp-image-180697\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-a-potential-skyscraper-prospect.png 1588w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-a-potential-skyscraper-prospect-680x158.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-a-potential-skyscraper-prospect-768x179.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/example-of-a-potential-skyscraper-prospect-1536x358.png 1536w\" sizes=\"auto, (max-width: 1588px) 100vw, 1588px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\n  \u2026 but it hasn\u2019t been updated since&nbsp;2021:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"678\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/the-page-hasnt-been-updated-for-years-and-is-now.png\" alt=\"The page hasn't been updated for years and is now out of date\" class=\"wp-image-180698\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/the-page-hasnt-been-updated-for-years-and-is-now.png 1152w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/the-page-hasnt-been-updated-for-years-and-is-now-680x400.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/the-page-hasnt-been-updated-for-years-and-is-now-768x452.png 768w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\n  Given how fast the headphone industry moves these days, this means that hundreds of sites are linking to a completely outdated list of recommendations.&nbsp;<\/p>\n\n\n\n<p>\n  To take advantage of this, you&nbsp;would:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Publish an up-to-date list of headphone recommendations (aka. \u201cskyscraper\u201d content)<\/li>\n\n\n\n<li>Pitch this as a replacement to everyone linking to the outdated post.<\/li>\n<\/ol>\n\n\n\n<p>\n  Here\u2019s a quick tip from Eric to help maximise your results:&nbsp;<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p>\n  Give people extra incentive to link by offering to share their content on your social networks. We do this when promoting our clients\u2019 content and it still works relatively well.&nbsp;<\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"Eric Carrell\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/Eric-Carrell.png\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">Eric Carrell,<\/span> <span class=\"quote-author-job\">Co-founder <a href=\"http:\/\/dofollow.com\" target=\"_blank\">Dofollow.com<\/a><\/span><\/div><\/div><\/blockquote>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/skyscraper-technique\/\">How to Execute the Skyscraper Technique (And Get Results)<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-180663-_dour4d5xuaaz\"><\/a>Keep learning<\/h2>\n\n\n\n<p>\n  Thanks to everyone who contributed to this post. If you want to learn even more about building links, check out these posts and courses:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/link-building\/\">Link Building for SEO: The Beginner\u2019s Guide<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/academy\/link-building-course\">Advanced Link Building Course<\/a><br><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Here are the tactics they shared, how to do them, and tips for success.&nbsp; How to do&nbsp;it Let\u2019s say you were doing this for MailChimp. You might want to find listicles that feature brands like ConvertKit and Aweber but not<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[76],"tags":[],"coauthors":[336],"class_list":["post-23179","post","type-post","status-publish","format-standard","hentry","category-link-building","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>12 Link Builders Share Strategies That Work in 2024<\/title>\n<meta name=\"description\" content=\"I asked 12 SEOs for the link building strategy that&#039;s working best for them right now. Here are the tactics they shared and how to do them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/link-building-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"12 Link Builders Share Strategies That Work in 2024\" \/>\n<meta property=\"og:description\" content=\"Learn 9 ways to build backlinks to your website TODAY.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/link-building-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-30T20:22:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-02T12:28:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/10\/link-building-strategies-facebook.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joshua Hardwick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Learn 9 ways to build backlinks to your website TODAY.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/10\/link-building-strategies-twitter.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@JoshuaCHardwick\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ahrefs.com\/blog\/link-building-strategies\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/link-building-strategies\/\"},\"author\":{\"name\":\"Joshua Hardwick\",\"@id\":\"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/e6a89cbde8e750d22996aa26e213e712\"},\"headline\":\"12 Link Builders Share Strategies That Work in&nbsp;2024\",\"datePublished\":\"2024-09-30T20:22:44+00:00\",\"dateModified\":\"2024-10-02T12:28:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/link-building-strategies\/\"},\"wordCount\":3710,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/link-building-strategies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/10\/12-link-builders-share-strategies-that-by-joshua-hardwick-link-building.jpg\",\"articleSection\":[\"Link Building\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ahrefs.com\/blog\/link-building-strategies\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ahrefs.com\/blog\/link-building-strategies\/\",\"url\":\"https:\/\/ahrefs.com\/blog\/link-building-strategies\/\",\"name\":\"12 Link Builders Share Strategies That Work in 2024\",\"isPartOf\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/link-building-strategies\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/link-building-strategies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/09\/link-building-experts.jpg\",\"datePublished\":\"2024-09-30T20:22:44+00:00\",\"dateModified\":\"2024-10-02T12:28:21+00:00\",\"description\":\"I asked 12 SEOs for the link building strategy that's working best for them right now. 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