{"id":22386,"date":"2024-07-31T15:50:44","date_gmt":"2024-07-31T20:50:44","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=22386"},"modified":"2025-12-18T08:52:12","modified_gmt":"2025-12-18T13:52:12","slug":"link-reclamation","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/link-reclamation\/","title":{"rendered":"Link Reclamation: How to Find and Reclaim Lost Backlinks"},"content":{"rendered":"\n<div class=\"intro-txt\">Building links is difficult. Which is why it\u2019s so frustrating when hard-earned links disappear without warning.<\/div>\n\n\n\n<p>Sadly, this happens all the&nbsp;time.<\/p>\n\n\n\n<p>Here\u2019s a screenshot of a link to <a href=\"https:\/\/ahrefs.com\/content-explorer\">Ahrefs\u2019 Content Explorer<\/a> in an article by Copy.ai:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"952\" height=\"316\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/example-of-a-backlink-to-our-website.png\" alt=\"Example of a backlink to our website\" class=\"wp-image-177831\" style=\"width:572px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/example-of-a-backlink-to-our-website.png 952w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/example-of-a-backlink-to-our-website-680x226.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/example-of-a-backlink-to-our-website-768x255.png 768w\" sizes=\"auto, (max-width: 952px) 100vw, 952px\"><\/figure>\n\n\n\n<p>This is a nice link from a page on a site with a <a href=\"https:\/\/ahrefs.com\/blog\/domain-rating\/\">Domain Rating (DR)<\/a> of&nbsp;93.<\/p>\n\n\n\n<p>But take a look at that article now. The link is no more. It\u2019s&nbsp;gone.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"998\" height=\"168\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/example-of-a-lost-backlink.png\" alt=\"Example of a lost backlink\" class=\"wp-image-177832\" style=\"width:523px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/example-of-a-lost-backlink.png 998w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/example-of-a-lost-backlink-680x114.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/example-of-a-lost-backlink-768x129.png 768w\" sizes=\"auto, (max-width: 998px) 100vw, 998px\"><\/figure>\n\n\n\n<p>That would sure be a nice link to reclaim, right?<\/p>\n\n\n\n<p>Yes. It would. The same goes for the hundreds of other links we\u2019ve lost in the past couple of months. Which is where link reclamation comes&nbsp;in.<\/p>\n\n\n<div class=\"intro-txt\"><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What is link reclamation?\" data-section=\"what-is-link-reclamation?\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-177830-_fvi7nlb55xp9\"><\/a>What is link reclamation?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Link reclamation is the process of reclaiming lost links. You had a link. You lost it. You want it back. So you take steps to try to reclaim it.<\/p>\n\n\n\n<p>What steps, I hear you&nbsp;ask?<\/p>\n\n\n\n<p>It depends why you lost the link in the first&nbsp;place.<\/p>\n\n\n\n<p>Here are four common reasons for link losses:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Link removed.<\/strong> The author removes your link from the linking page<\/li>\n\n\n\n<li><strong>Linking page deleted.<\/strong> The linking page no longer exists (404&nbsp;error)<\/li>\n\n\n\n<li><strong>Linking page redirected.<\/strong> The linking page gets (301) redirected<\/li>\n\n\n\n<li><strong>Linking page noindexed. <\/strong>The linking page is no longer indexed in Google*<\/li>\n<\/ol>\n\n\n\n<p>I\u2019ve starred (*) that last reason because it\u2019s not technically a lost link. It still exists. But because the page isn\u2019t indexed, it <em>probably<\/em> isn\u2019t going to be as valuable.<\/p>\n\n\n\n<p>Understanding the nuances associated with each \u201creason\u201d is the key to taking action to reclaim the links. Keep reading to learn&nbsp;how.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-177830-_vwhbnsi076sa\"><\/a>Link reclamation vs. claiming unlinked brand mentions<\/h3>\n\n\n\n<p>Here is an <a href=\"https:\/\/ahrefs.com\/blog\/unlinked-mentions\/\">unlinked mention<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"914\" height=\"294\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/example-of-an-unlinked-mention.png\" alt=\"Example of an unlinked mention\" class=\"wp-image-177833\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/example-of-an-unlinked-mention.png 914w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/example-of-an-unlinked-mention-680x219.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/example-of-an-unlinked-mention-768x247.png 768w\" sizes=\"auto, (max-width: 914px) 100vw, 914px\"><\/figure>\n\n\n\n<p>Ahrefs is cited, but there\u2019s no&nbsp;link.<\/p>\n\n\n\n<p>You could argue that this <em>should<\/em> be a link. In which case, attempting to convert this to a linked mention would be a form of link reclamation, right?<\/p>\n\n\n\n<p>Before I started writing the original version of this guide back in 2018, I made this exact point to <a href=\"https:\/\/ahrefs.com\/tim\">Tim<\/a> (my boss), to which he responded:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"541\" height=\"193\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/tim-pointed-out-that-reclaiming-links-is-different.png\" alt=\"Tim pointed out that reclaiming links is different to trying to claim unlinked mentions... which makes sense!\" class=\"wp-image-177834\"><figcaption class=\"wp-element-caption\">Tim\u2019s response via&nbsp;Slack<\/figcaption><\/figure>\n\n\n\n<p>Mind. Blown.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"315\" height=\"210\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/extremely-funny-gif-please-control-your-laughte.gif\" alt=\"Extremely funny gif... please control your laughter\" class=\"wp-image-177835\"><\/figure>\n\n\n\n<p><strong>You can\u2019t reclaim a link you never had in the first&nbsp;place.<\/strong><\/p>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Here\u2019s <a href=\"https:\/\/ahrefs.com\/blog\/unlinked-mentions\/\">our guide to converting unlinked mentions to links<\/a>. <\/div>\n\n\n\n<p>So this guide is all about <em>reclaiming<\/em> lost backlinks.<\/p>\n\n\n\n<p>But\u2026<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Does link reclamation still work?\" data-section=\"does-link-reclamation-still work?\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-177830-_cy6ldhnek1ns\"><\/a>Does link reclamation still&nbsp;work?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If <a href=\"https:\/\/moz.com\/blog\/link-reclamation\">this post<\/a> by <a href=\"https:\/\/www.linkedin.com\/in\/antonio-gabric\/\">Antonio Gabric<\/a> is to be believed, the answer is <em>yes\u2014and very well<\/em>. He says he reclaimed 31 backlinks from just 166 outreach emails. That\u2019s an 18.67% conversion rate, which is pretty much unheard of in link outreach these&nbsp;days.<\/p>\n\n\n\n<p>But the reality is that results can differ by industry, brand, and how you built or earned the links in the first&nbsp;place.<\/p>\n\n\n\n<p>In fact, I think Antonio got such good results because he was clearly attempting to reclaim links built through \u201cwin win collaborations.\u201d In other words, they were either <a href=\"https:\/\/ahrefs.com\/blog\/buy-backlinks\/\">paid backlinks<\/a> or ones acquired through shady tactics like <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/link-exchange\">link exchanges<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2012\" height=\"1094\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/example-link-reclamation-outreach-email.jpg\" alt=\"Example link reclamation outreach email\" class=\"wp-image-177836\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/example-link-reclamation-outreach-email.jpg 2012w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/example-link-reclamation-outreach-email-680x370.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/example-link-reclamation-outreach-email-768x418.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/example-link-reclamation-outreach-email-1536x835.jpg 1536w\" sizes=\"auto, (max-width: 2012px) 100vw, 2012px\"><\/figure>\n\n\n\n<p>It makes sense to expect the other party to hold up their end of the bargain when a deal is made, so this likely explains Antonio\u2019s stellar results.<\/p>\n\n\n\n<p>Still, link reclamation is a simple tactic that\u2019s rarely a big time investment once you have things set up. This can make it well worth doing even if conversation rates are relatively low.<\/p>\n\n\n\n<p>Bottom line? As with all <a href=\"https:\/\/ahrefs.com\/blog\/link-building-strategies\/\">link building tactics<\/a>, you won\u2019t know how well link reclamation works for you until you try&nbsp;it.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to find and reclaim lost backlinks\" data-section=\"how-to-find-and-reclaim-lost-backlinks\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-177830-_6ej25yotxjq0\"><\/a>How to find and reclaim lost backlinks<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Follow these two simple steps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-177830-_q409dkk6rpu0\"><\/a>1. Find lost links with Site Explorer<\/h3>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/site-explorer\"><em>Site Explorer<\/em><\/a><em> &gt; enter your domain &gt; Backlinks &gt;&nbsp;Lost<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1668\" height=\"868\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/finding-lost-backlinks-in-ahrefs-site-explorer.png\" alt=\"Finding lost backlinks in Ahrefs' Site Explorer\" class=\"wp-image-177837\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/finding-lost-backlinks-in-ahrefs-site-explorer.png 1668w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/finding-lost-backlinks-in-ahrefs-site-explorer-680x354.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/finding-lost-backlinks-in-ahrefs-site-explorer-768x400.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/finding-lost-backlinks-in-ahrefs-site-explorer-1536x799.png 1536w\" sizes=\"auto, (max-width: 1668px) 100vw, 1668px\"><\/figure>\n\n\n\n<p>Here you will see all the backlinks you\u2019ve lost during the past 30&nbsp;days.<\/p>\n\n\n\n<p>For <em>ahrefs.com<\/em>, I see 6,285 lost&nbsp;links.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"96\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/number-of-lost-backlinks-to-ahrefs-in-the-past-30.png\" alt=\"Number of lost backlinks to Ahrefs in the past 30 days\" class=\"wp-image-177838\" style=\"width:397px;height:auto\"><\/figure>\n\n\n\n<p>But the reality is that most of those links won\u2019t be worth trying to reclaim. Many will just be junk that weren\u2019t helping you to rank anyway.<\/p>\n\n\n\n<p>To find links worth reclaiming, set the \u201cBest links\u201d filter to \u201cShow best links&nbsp;only.\u201d<\/p>\n\n\n\n<p>If we do this for Ahrefs.com, 6,285 immediately drops to&nbsp;594.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"246\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/filtering-for-the-best-links-only.png\" alt=\"Filtering for the best links only\" class=\"wp-image-177839\" style=\"width:507px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/filtering-for-the-best-links-only.png 794w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/filtering-for-the-best-links-only-680x211.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/filtering-for-the-best-links-only-768x238.png 768w\" sizes=\"auto, (max-width: 794px) 100vw, 794px\"><\/figure>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> You can configure \u201cBest links\u201d to filter for whatever types of backlinks you think are best. For example, if you only care about followed links from DR30+ sites with 10K+ monthly organic traffic, you can configure it to filter for only those&nbsp;links.<\/div>\n\n\n\n<p>If you\u2019ll only be doing <a href=\"https:\/\/ahrefs.com\/blog\/link-outreach\/\">link outreach<\/a> in a particular language, it\u2019s worth filtering for links from pages in that language too.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"280\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/filtering-for-english-pages-only.png\" alt=\"Filtering for English pages only\" class=\"wp-image-177840\" style=\"width:542px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/filtering-for-english-pages-only.png 770w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/filtering-for-english-pages-only-680x247.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/filtering-for-english-pages-only-768x279.png 768w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-177830-_syhc2733qpfi\"><\/a>2. Pick the best opportunities<\/h3>\n\n\n\n<p>How you approach reclaiming a lost link will depend on the reason for its loss. Some may not even be worth trying to reclaim at all (more on that in a moment).<\/p>\n\n\n\n<p>In Ahrefs, we label every link with a link loss reason:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1868\" height=\"992\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/lost-links-labelled-in-ahrefs-site-explorer.jpg\" alt=\"Lost links labelled in Ahrefs' Site Explorer\" class=\"wp-image-177841\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/lost-links-labelled-in-ahrefs-site-explorer.jpg 1868w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/lost-links-labelled-in-ahrefs-site-explorer-680x361.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/lost-links-labelled-in-ahrefs-site-explorer-768x408.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/lost-links-labelled-in-ahrefs-site-explorer-1536x816.jpg 1536w\" sizes=\"auto, (max-width: 1868px) 100vw, 1868px\"><\/figure>\n\n\n\n<p>You can also filter by link loss reason:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1598\" height=\"644\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/filters-for-link-loss-reasons.png\" alt=\"Filters for link loss reasons\" class=\"wp-image-177842\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/filters-for-link-loss-reasons.png 1598w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/filters-for-link-loss-reasons-680x274.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/filters-for-link-loss-reasons-768x310.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/filters-for-link-loss-reasons-1536x619.png 1536w\" sizes=\"auto, (max-width: 1598px) 100vw, 1598px\"><\/figure>\n\n\n\n<p>Let\u2019s tackle if and how to handle each reason for link&nbsp;loss.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-177830-_i20lf380rj7l\"><\/a>Link removed \u2014 Often worth pursuing<\/h4>\n\n\n\n<p>This means the link disappeared from the linking page.<\/p>\n\n\n\n<p>Here are three common reasons this can happen:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>They refreshed their content, removing some external links in the process.<\/li>\n\n\n\n<li>They replaced your link with something better.<\/li>\n\n\n\n<li>They implemented a policy banning external links.<\/li>\n<\/ol>\n\n\n\n<p>You can use the <strong>Page Inspect<\/strong> feature in Ahrefs to figure out which reason it is. Hit \u201cShow changes\u201d next to the link loss reason to bring it&nbsp;up.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"502\" height=\"244\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/the-show-changes-button-opens-the-page-inspect-t.png\" alt=\"The &quot;show changes&quot; button opens the Page Inspect tool\" class=\"wp-image-177843\" style=\"width:389px;height:auto\"><\/figure>\n\n\n\n<p>You should see the HTML of the page before and after the link was removed. Removed sections are highlighted red, and new sections are highlighted green.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1676\" height=\"1128\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/changes-shown-in-the-page-inspect-tool.png\" alt=\"Changes shown in the Page Inspect tool\" class=\"wp-image-177844\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/changes-shown-in-the-page-inspect-tool.png 1676w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/changes-shown-in-the-page-inspect-tool-631x425.png 631w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/changes-shown-in-the-page-inspect-tool-768x517.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/changes-shown-in-the-page-inspect-tool-1536x1034.png 1536w\" sizes=\"auto, (max-width: 1676px) 100vw, 1676px\"><\/figure>\n\n\n\n<p>To quickly scroll to links you may have lost, use the up\/down arrows in the search box on the&nbsp;left:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"444\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/use-the-arrows-to-scroll-through-the-links-you-may.png\" alt=\"Use the arrows to scroll through the links you may have lost\" class=\"wp-image-177845\" style=\"width:542px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/use-the-arrows-to-scroll-through-the-links-you-may.png 810w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/use-the-arrows-to-scroll-through-the-links-you-may-680x373.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/use-the-arrows-to-scroll-through-the-links-you-may-768x421.png 768w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\"><\/figure>\n\n\n\n<p>For example, here\u2019s a link to our website that was replaced:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1606\" height=\"402\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/example-of-a-link-lost-because-it-was-replaced.png\" alt=\"Example of a link lost because it was replaced\" class=\"wp-image-177846\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/example-of-a-link-lost-because-it-was-replaced.png 1606w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/example-of-a-link-lost-because-it-was-replaced-680x170.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/example-of-a-link-lost-because-it-was-replaced-768x192.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/example-of-a-link-lost-because-it-was-replaced-1536x384.png 1536w\" sizes=\"auto, (max-width: 1606px) 100vw, 1606px\"><\/figure>\n\n\n\n<p>Here\u2019s how to figure out the reason for the link&nbsp;loss:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>If the content is completely different, it\u2019s probably a content update. <\/strong>Seeing lots of red and green in <strong>Page Inspect<\/strong> is a telltale sign of this<strong>. <\/strong>Check if your link would add value to the refreshed content and if so, pitch&nbsp;them.<\/li>\n\n\n\n<li><strong>If your link has been replaced, they probably because they found a better resource. <\/strong>Reach and ask why they replaced it. Get feedback, improve. This will prevent more link losses. They may even reinstate your link if you improve your content.<\/li>\n\n\n\n<li><strong>If your link has been removed along with many others, they probably have a new external links policy. <\/strong>Don\u2019t pitch. There\u2019s not much you can do about&nbsp;this.<\/li>\n<\/ul>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> There are other reasons links can be removed. These are just the common ones.&nbsp;<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-177830-_3r46zk6g9s96\"><\/a>Not found \u2014 Sometimes worth pursuing<\/h4>\n\n\n\n<p>This means the linking page couldn\u2019t be found during our last&nbsp;crawl.<\/p>\n\n\n\n<p>There are three reasons this can happen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The site owner deleted the page intentionally<\/li>\n\n\n\n<li>The site owner deleted the page accidentally<\/li>\n\n\n\n<li>For some reason we couldn\u2019t access the page when crawling. This might be because the site was temporarily down.<\/li>\n<\/ul>\n\n\n\n<p>I would only recommend pursuing these opportunities if you think the page got deleted accidentally.<\/p>\n\n\n\n<p>To check if the page was deleted, click to visit the referring page.<\/p>\n\n\n\n<p>Here\u2019s one that no longer exists from WPShout:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1544\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/example-of-a-link-lost-because-the-linking-page-is.jpg\" alt=\"Example of a link lost because the linking page is broken\" class=\"wp-image-177847\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/example-of-a-link-lost-because-the-linking-page-is.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/example-of-a-link-lost-because-the-linking-page-is-564x425.jpg 564w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/example-of-a-link-lost-because-the-linking-page-is-768x579.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/example-of-a-link-lost-because-the-linking-page-is-1536x1158.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>There\u2019s no way of knowing for sure if it was deleted accidentally, but the page having lots of backlinks is usually a sign of this. After all, no sane SEO-savvy website owner would delete such a page without redirecting it.<\/p>\n\n\n\n<p>To see how many links the referring page has, hit the caret next to the&nbsp;URL:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"966\" height=\"384\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/checking-backlinks-to-the-referring-page.png\" alt=\"Checking backlinks to the referring page\" class=\"wp-image-177848\" style=\"width:654px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/checking-backlinks-to-the-referring-page.png 966w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/checking-backlinks-to-the-referring-page-680x270.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/checking-backlinks-to-the-referring-page-768x305.png 768w\" sizes=\"auto, (max-width: 966px) 100vw, 966px\"><\/figure>\n\n\n\n<p>In this case, the page has backlinks from 109 websites.<\/p>\n\n\n\n<p>That\u2019s quite a lot, so it may be worth sending a quick <em>\u201cHey, Just noticed that your page about ____ is broken. Did you mean to delete it?\u201d<\/em> email.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Looking for a better tactic here?<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Give <a href=\"https:\/\/ahrefs.com\/blog\/broken-link-building\/\">broken link building<\/a> a shot. This is where you create a similar page, then reach out to everyone linking to the dead resource and suggest they replace it with yours. It can work very well if you find a dead page with a lot of good backlinks.<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-177830-_30jx2fbrjsqe\"><\/a>Broken redirect \u2014 Sometimes worth pursuing<\/h4>\n\n\n\n<p>This means the linked redirecting URL couldn\u2019t be followed to its \u201cdestination\u201d page during the most recent crawl.<\/p>\n\n\n\n<p>There are a few reasons this can happen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Not redirected anymore<\/strong>: Linked URL (or one of the links in the redirect chain) is no longer redirecting.<\/li>\n\n\n\n<li><strong>Not canonicalized anymore:<\/strong> Linked URL\u2019s declared canonical changed.<\/li>\n\n\n\n<li><strong>Destination changed: <\/strong>Linked URL now redirects to a different location.<\/li>\n<\/ul>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> There\u2019s also the \u201cDropped\u201d reason, which means the linked redirecting URL was removed from our database. These links almost always still exist and aren\u2019t worth worrying about.<\/div>\n\n\n\n<p>Unless any of these things happened by mistake, there\u2019s no link reclamation opportunity to pursue here. These links are reported as lost because of changes made on your website.<\/p>\n\n\n\n<p>For example, we recently moved our API documentation. In doing so, we redirected the old URL to the new one. This then gets reported as a lost&nbsp;link.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"348\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/example-of-a-link-lost-because-we-redirected-the-o.png\" alt=\"Example of a link lost because we redirected the old URL\" class=\"wp-image-177849\" style=\"width:378px;height:auto\"><\/figure>\n\n\n\n<p>Here\u2019s another example:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"334\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/example-of-a-link-lost-because-we-changed-the-cano.png\" alt=\"Example of a link lost because we changed the canonical\" class=\"wp-image-177850\" style=\"width:402px;height:auto\"><\/figure>\n\n\n\n<p>This time, the declared canonical changed. Our <a href=\"https:\/\/ahrefs.com\/seo-agencies\/bulgaria\">list of SEO agencies in Bulgaria<\/a> previously canonicalized to the homepage of <a href=\"https:\/\/ahrefs.com\/seo-agencies\">our SEO agencies directory<\/a>. I\u2019m not close to this project, but I\u2019m guessing this was because there were no agencies listed in this section so we didn\u2019t want it indexed.<\/p>\n\n\n\n<p>Now there are three agencies, so it makes sense to remove the canonical that pointed to the main page and have Google index the actual page:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"992\" height=\"922\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/our-seo-agencies-in-bulgaria-page.png\" alt=\"Our SEO agencies in Bulgaria page\" class=\"wp-image-177851\" style=\"width:543px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/our-seo-agencies-in-bulgaria-page.png 992w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/our-seo-agencies-in-bulgaria-page-457x425.png 457w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/our-seo-agencies-in-bulgaria-page-768x714.png 768w\" sizes=\"auto, (max-width: 992px) 100vw, 992px\"><\/figure>\n\n\n\n<p>In both of these cases, there\u2019s no link reclamation opportunity because they\u2019re the result of changes we intended to&nbsp;make.<\/p>\n\n\n\n<p>The only time there might be a link reclamation opportunity is when redirects are removed by mistake, leading to 404s with backlinks. But, to be honest, it\u2019s much easier to spot these opportunities by filtering the <strong>Best by Links<\/strong> report for the most linked dead pages. You can then just redirect them to wherever makes&nbsp;sense.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"918\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/filtering-for-dead-pages-with-backlinks-in-site-ex.png\" alt=\"Filtering for dead pages with backlinks in Site Explorer. These are easy link reclamation opportunities\" class=\"wp-image-177852\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/filtering-for-dead-pages-with-backlinks-in-site-ex.png 1200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/filtering-for-dead-pages-with-backlinks-in-site-ex-556x425.png 556w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/filtering-for-dead-pages-with-backlinks-in-site-ex-768x588.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/fix-broken-links\/\">How to Find and Fix Broken Links (to Reclaim Valuable \u201cLink&nbsp;Juice\u201d)<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-177830-_6ch108ke0vdc\"><\/a>Noindex \u2014 Probably not worth pursuing<\/h4>\n\n\n\n<p>This means the linking page was noindexed since the last&nbsp;crawl.<\/p>\n\n\n\n<p>You can verify the presence of this tag with the <a href=\"https:\/\/ahrefs.com\/seo-toolbar\">Ahrefs SEO Toolbar<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1428\" height=\"592\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/checking-indexability-in-ahrefs-seo-toolbar.png\" alt=\"Checking Indexability in Ahrefs SEO Toolbar\" class=\"wp-image-177853\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/checking-indexability-in-ahrefs-seo-toolbar.png 1428w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/checking-indexability-in-ahrefs-seo-toolbar-680x282.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/checking-indexability-in-ahrefs-seo-toolbar-768x318.png 768w\" sizes=\"auto, (max-width: 1428px) 100vw, 1428px\"><\/figure>\n\n\n\n<p>This is a strange case because your link is probably still on the page itself. It\u2019s just that Google may not count it due to the page being noindexed.<\/p>\n\n\n\n<p>If the site owner meant to noindex the page, there\u2019s not much you can do about&nbsp;this.<\/p>\n\n\n\n<p>But a lot of people noindex pages by accident. In which case, you <em>might<\/em> want to reach out and give them a heads up. This can be something as simple as:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Hey, Just spotted a \u201cnoindex\u201d tag on your page about _______. Not sure if you did this on purpose but if not, you might want to fix it. Adding this tag removes the page from Google.&nbsp;\ud83d\ude41<\/p>\n<\/blockquote>\n\n\n\n<p>Here are two ways to spot accidental noindexing:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Check if their homepage also has a \u201cnoindex\u201d tag<\/strong>: Nobody in their right mind wants to de-index their homepage. The presence of a noindex\u201d tag here almost always indicates that they\u2019ve added a sitewide noindex tag by accident.<\/li>\n\n\n\n<li><strong>Look out for signs of SEO<\/strong>: Nobody would optimize a page they planned to \u201cnoindex.\u201d If the page shows any signs of optimization (e.g., targeting a high-volume keyword), the likeliness of an accidental \u201cnoindex\u201d is&nbsp;high.<\/li>\n<\/ol>\n\n\n\n<p>The reason I say you only <em>might<\/em> want to reach out is because they\u2019ll probably realize their mistake and fix it eventually without your input. Reaching out may just waste your&nbsp;time.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-177830-_kpkhv9zov0p\"><\/a>Not canonical anymore \u2014 Probably not worth pursuing<\/h4>\n\n\n\n<p>This means the linking page is now specifying another resource as its canonical.<\/p>\n\n\n\n<p>You can see the declared canonical using <a href=\"https:\/\/ahrefs.com\/seo-toolbar\">Ahrefs SEO Toolbar<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1412\" height=\"406\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/example-of-a-link-lost-due-to-the-canonical-being.png\" alt=\"Example of a link lost due to the canonical being changed\" class=\"wp-image-177854\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/example-of-a-link-lost-due-to-the-canonical-being.png 1412w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/example-of-a-link-lost-due-to-the-canonical-being-680x196.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/example-of-a-link-lost-due-to-the-canonical-being-768x221.png 768w\" sizes=\"auto, (max-width: 1412px) 100vw, 1412px\"><\/figure>\n\n\n\n<p>9 times out of 10, these are nothing to worry about. Common reasons for canonicals include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Canonicalization to HTTPs (from&nbsp;HTTP)<\/li>\n\n\n\n<li>Canonicalization to a standardized version of the URL (e.g., with\/without trailing slash)<\/li>\n\n\n\n<li>Canonicalization to the same content at a different URL<\/li>\n<\/ul>\n\n\n\n<p>In all of these instances, your link will still exist (and \u201ccount\u201d) at the canonicalized version of the&nbsp;URL.<\/p>\n\n\n\n<p>But sometimes, canonicals are indicative of a mistake\u2026<\/p>\n\n\n\n<p>For example, the URL this referring page declares as its canonical gives a security warning:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1555\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/weird-canonical-example.jpg\" alt=\"Weird canonical example\" class=\"wp-image-177855\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/weird-canonical-example.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/weird-canonical-example-560x425.jpg 560w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/weird-canonical-example-768x583.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/weird-canonical-example-1536x1166.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>That doesn\u2019t look right at&nbsp;all.<\/p>\n\n\n\n<p>But here\u2019s the thing: in cases like these, Google is smart enough to realize that it probably shouldn\u2019t respect the canonical. In which case, it will still index the linking page and the link won\u2019t technically be lost. Therefore, there\u2019s rarely any opportunity here.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/canonicalization\/\">Canonicalization Explained<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-177830-_shr897i5pq4\"><\/a>301\/302 redirect \u2014 Probably not worth pursuing<\/h4>\n\n\n\n<p>This means the linking page redirected to a different URL during the most recent crawl.<\/p>\n\n\n\n<p>Much like canonicals, redirects are rarely worth pursuing. Common reasons for them include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Redirect from HTTP to&nbsp;HTTPs<\/li>\n\n\n\n<li>Redirect to standardized version of the URL (e.g., with\/without <a href=\"https:\/\/ahrefs.com\/blog\/trailing-slash\/\">trailing slash<\/a>)<\/li>\n\n\n\n<li>Redirect to new location of page (e.g., <em>blog.ahrefs.com<\/em> to <em>ahrefs.com\/blog\/)<\/em><\/li>\n<\/ul>\n\n\n\n<p>In each of these cases, the redirected URL will usually still link back to your&nbsp;site.<\/p>\n\n\n\n<p>But sometimes, pages are deleted and redirected elsewhere. This often leads to a true lost backlink. You can easily check whether this is the case by searching the source code of the final destination URL for <em>yourdomain.com<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1116\" height=\"206\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/checking-the-source-code-for-a-backlink.png\" alt=\"Checking the source code for a backlink\" class=\"wp-image-177856\" style=\"width:639px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/checking-the-source-code-for-a-backlink.png 1116w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/checking-the-source-code-for-a-backlink-680x126.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/checking-the-source-code-for-a-backlink-768x142.png 768w\" sizes=\"auto, (max-width: 1116px) 100vw, 1116px\"><\/figure>\n\n\n\n<p>No results? The redirected page doesn\u2019t link back to&nbsp;you.<\/p>\n\n\n\n<p>I would only recommend pursuing these opportunities if:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The redirected page contains an unlinked mention<\/strong>: This is rare but if it happens, you can treat it as <a href=\"https:\/\/ahrefs.com\/blog\/unlinked-mentions\/\">an unlinked mention opportunity<\/a>.<\/li>\n\n\n\n<li><strong>There\u2019s a clear link opportunity on the redirected page<\/strong>: If a link to a resource of yours would add value to the page, reach out and suggest it.<\/li>\n<\/ul>\n\n\n\n<p>In all other cases where the redirect is irrelevant (e.g., an old blog post redirected to the site homepage), leave it and cut your losses.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">PRO TIP<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Want an easy way to check whether the 301\/302 redirected pages link back to&nbsp;you?<\/p>\n\n\n\n<p>Make a copy of <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1E4yKBRqUcLBDDPMBoBomEx4iWBpaU2uav7xs-oBW4uY\/copy\">this Google Sheet<\/a>, then filter the <strong>Backlinks<\/strong> report in Ahrefs\u2019 Site Explorer for links lost with the 301\/302 redirect status. Next, enter your domain in cell A1 of the sheet labelled \u201cSettings,\u201d then paste the referring pages (from the report export) into column A in the sheet labelled \u201cRedirects.\u201d It will show whether each final redirected URL contains a link back to your&nbsp;site.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"899\" height=\"144\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177830-27.png\" alt class=\"wp-image-177857\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177830-27.png 899w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177830-27-680x109.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/07\/word-image-177830-27-768x123.png 768w\" sizes=\"auto, (max-width: 899px) 100vw, 899px\"><\/figure>\n\n\n\n<p>Further investigate any with the label \u201cLink&nbsp;lost&nbsp;:(\u201d<\/p>\n\n\n\n<p><strong>NOTE. <\/strong>This sheet is an edited version of the one created by <a href=\"https:\/\/x.com\/jefflouella\">The Tech SEO<\/a> <a href=\"https:\/\/thetechseo.com\/seo-tools\/redirect-checker\/\">here<\/a>.<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-177830-_n3zc67h294o\"><\/a>Crawl error \u2014 Not worth pursuing<\/h4>\n\n\n\n<p>This means we couldn\u2019t crawl the referring page during our last attempt.<\/p>\n\n\n\n<p>Crawl errors can occur for all kinds of reasons. Usually they\u2019re not worth worrying about and the links will reappear during the next successful scheduled crawl.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a id=\"post-177830-_p15vgmn9wxan\"><\/a>Dropped \u2014 Not worth pursuing<\/h4>\n\n\n\n<p>This means we dropped the referring page from our database.<\/p>\n\n\n\n<p>It\u2019s very likely that the link is still on the page. We only count them as lost because we\u2019re no longer able to see whether it\u2019s there or&nbsp;not.<\/p>\n\n\n\n<p>Here are a few reasons why we might drop a page from our&nbsp;index:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We crawled a \u201cbetter\u201d page with the same content.<\/li>\n\n\n\n<li>The page was disallowed by robots.txt for at least 2 months.<\/li>\n\n\n\n<li>The domain does not exist anymore.<\/li>\n\n\n\n<li>The page has a low <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/url-rating\">URL Rating (UR)<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-177830-_t9hg02qtyjps\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>Link reclamation isn\u2019t a one-time process. You will lose links all the time for many different reasons. It pays to regularly check for lost links and reclaim any that you&nbsp;can.<\/p>\n\n\n\n<p>It may even be wise to re-allocate some of your resources away from <a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/\">link building<\/a> and towards link reclamation. This is because reclaiming lost links can often be easier, less time-consuming, and ultimately less costly than building new&nbsp;links.<\/p>\n\n\n\n<p>My final piece of advice? Pick your battles wisely. Don\u2019t try to reclaim links that were lost for good reason. Pursue those you stand a good chance of reclaiming.<\/p>\n\n\n\n<p>For more link building tactics that don\u2019t require new content, check out <a href=\"https:\/\/ahrefs.com\/blog\/link-building-strategies\/\">our list of link building strategies<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sadly, this happens all the&nbsp;time. Here\u2019s a screenshot of a link to Ahrefs\u2019 Content Explorer in an article by Copy.ai: This is a nice link from a page on a site with a Domain Rating (DR) of&nbsp;93. But take a<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[76],"tags":[],"coauthors":[336],"class_list":["post-22386","post","type-post","status-publish","format-standard","hentry","category-link-building","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Link Reclamation: How to Find and Reclaim Lost Backlinks<\/title>\n<meta name=\"description\" content=\"Building links is difficult, so it makes sense not to let the ones you&#039;ve built and earned go to waste. 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