{"id":22188,"date":"2018-07-24T08:16:41","date_gmt":"2018-07-24T16:16:41","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=22188"},"modified":"2025-12-18T08:55:46","modified_gmt":"2025-12-18T13:55:46","slug":"unlinked-mentions","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/unlinked-mentions\/","title":{"rendered":"A Simple Guide to Turning (Unlinked) Brand Mentions into&nbsp;Links"},"content":{"rendered":"<div class=\"intro-txt\">What if I told you there was an easy way to earn hundreds, possibly even thousands of new backlinks? You\u2019d jump at the chance, right?<\/div>\n<p>Enter: <strong>unlinked brand mentions<\/strong>.<\/p>\n<p>Unlinked brand mentions are online mentions (citations) of your brand\u2014or anything directly related to your brand\u2014that <strong>do not <\/strong>link back to your&nbsp;site.<\/p>\n<p>Here\u2019s one&nbsp;I found for Ahrefs:<\/p>\n<div id=\"attachment_22146\" style=\"width: 910px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-22146\" class=\"wp-image-22146\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-unlinked.png\" alt=\"ahrefs unlinked\" width=\"900\" height=\"363\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-unlinked.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-unlinked-768x310.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-unlinked-680x274.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><p id=\"caption-attachment-22146\" class=\"wp-caption-text\">Unlinked mention for Ahrefs on BloggingTips.com<\/p><\/div>\n<p>You can see that despite citing our website, there\u2019s no link back to&nbsp;us.<\/p>\n<p>Here\u2019s another\u2014this time it\u2019s an unlinked mention of <a href=\"https:\/\/ahrefs.com\/content-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs Content Explorer<\/a>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"242\" class=\"wp-image-22176\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-content-explorer-unlinked.jpg\" alt=\"ahrefs content explorer unlinked\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-content-explorer-unlinked.jpg 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-content-explorer-unlinked-768x207.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-content-explorer-unlinked-680x183.jpg 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>With such mentions, you\u2019re already halfway towards&nbsp;earning a&nbsp;link.<\/p>\n<p>You know that the author is familiar with your business because he\/she has already mentioned you. So you have the perfect excuse to reach out and, hopefully, convince them to convert that mention into a&nbsp;link.<\/p>\n<p>But the question remains: how do you find unlinked brand mentions in the first&nbsp;place?<\/p>\n<p>I\u2019ll show you six simple ways to do so below. But first, let\u2019s talk about the different types of brand mentions.<\/p>\n<div class=\"hub-link\"><img decoding=\"async\" alt=\"Beginner's guide to link building\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/05\/backlinks.png\"><div class=\"hl-title\">New to link building? Check out&nbsp;our<\/div><div class=\"hl-content\"><a href=\"https:\/\/ahrefs.com\/blog\/link-building\/\" target=\"_blank\">Beginner\u2019s guide to link building<\/a><\/div><\/div>\n<h2>The Types of (Unlinked) Brand Mentions You Should Pursue<\/h2>\n<p>Let\u2019s say that you\u2019re Apple. You\u2019d start by looking for unlinked mentions of the word \u201cApple\u201d in tech-related articles.<\/p>\n<p>But you can also find unlinked mentions of branded products, services, and slogans, such&nbsp;as:<\/p>\n<ul>\n<li>iPad;<\/li>\n<li>iPhone;<\/li>\n<li>Apple Watch;<\/li>\n<li>HomePod;<\/li>\n<li>iCloud;<\/li>\n<li>Apple Music;<\/li>\n<li>AppleCare;<\/li>\n<li>\u201cThink Different\u201d<\/li>\n<\/ul>\n<p>In short, anything related to your brand that may get mentioned (without a link) is fair&nbsp;game.<\/p>\n<p>To illustrate that people do indeed mention such things without linking out, take a look at <a href=\"https:\/\/www.whathifi.com\/apple\/homepod\/review\" target=\"_blank\" rel=\"noopener noreferrer\">this article<\/a>&nbsp;from WhatHifi.com:<\/p>\n<div id=\"attachment_22155\" style=\"width: 910px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-22155\" class=\"wp-image-22155\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/whathifi-homepod.jpg\" alt=\"whathifi homepod\" width=\"900\" height=\"400\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/whathifi-homepod.jpg 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/whathifi-homepod-768x341.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/whathifi-homepod-680x302.jpg 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><p id=\"caption-attachment-22155\" class=\"wp-caption-text\">WhatHifi.com\u2019s review of the Apple Homepod, with no links to Apple.com on the&nbsp;page.<\/p><\/div>\n<p>There\u2019s even scope to turn unlinked mentions of company representatives into links (e.g., someone citing <em>Joshua Hardwick<\/em>&nbsp;or <em>Tim Soulo<\/em>&nbsp;but not linking back to Ahrefs in the process).<\/p>\n<div id=\"attachment_22163\" style=\"width: 910px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-22163\" class=\"wp-image-22163\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/tim-soulo-unlinked-mention.png\" alt=\"tim soulo unlinked mention\" width=\"900\" height=\"361\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/tim-soulo-unlinked-mention.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/tim-soulo-unlinked-mention-768x308.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/tim-soulo-unlinked-mention-680x273.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><p id=\"caption-attachment-22163\" class=\"wp-caption-text\">Unlinked mention for \u201cTim Soulo\u201d on the Storehacks blog.<\/p><\/div>\n<p>Want proof? I pursued this unlinked mention on Tim\u2019s behalf.<\/p>\n<p>Here\u2019s what it looks like&nbsp;now:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"276\" class=\"wp-image-22151\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-link-mention.png\" alt=\"ahrefs link mention\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-link-mention.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-link-mention-768x236.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-link-mention-680x209.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p><em>(I\u2019ll reveal the exact outreach email I sent to get this link later in the&nbsp;guide.)<\/em><\/p>\n<p>So before we move on to the tactics, I recommend making a list of any unique products, services, and brand representatives for your business. Here are a few of&nbsp;ours:<\/p>\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs<\/a>;<\/li>\n<li><a href=\"https:\/\/ahrefs.com\/content-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Content Explorer<\/a>;<\/li>\n<li><a href=\"https:\/\/ahrefs.com\/keywords-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Keywords Explorer \/ Keyword Explorer<\/a>;<\/li>\n<li><a href=\"https:\/\/ahrefs.com\/site-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Site Explorer<\/a>;<\/li>\n<li><a href=\"https:\/\/ahrefs.com\/tim\" target=\"_blank\" rel=\"noopener noreferrer\">Tim Soulo<\/a>;<\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/author\/joshua-hardwick\/\" target=\"_blank\" rel=\"noopener noreferrer\">Joshua Hardwick \/ Josh Hardwick<\/a>;<\/li>\n<li><a href=\"https:\/\/twitter.com\/botsbreeder?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">Dmitry Gerasimenko<\/a>;<\/li>\n<li><a href=\"https:\/\/twitter.com\/samsgoh?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">Sam Oh<\/a>;<\/li>\n<\/ul>\n<p>It\u2019s also worth noting that when pursuing unlinked brand mentions, it pays to prioritize links from high-quality pages.<\/p>\n<p>This is because <a href=\"https:\/\/ahrefs.com\/blog\/google-pagerank\/\">PageRank<\/a> is calculated at the page-level, not the&nbsp;domain-level.<\/p>\n<p>So even if you already have a link from elsewhere on a domain, it\u2019s still <em>totally<\/em>&nbsp;worth pursuing an unlinked mention on a high-authority (i.e., high UR) page on that same&nbsp;site.<\/p>\n<p>Got that?&nbsp;Good.<\/p>\n<p>Let\u2019s find some unlinked brand mentions.<\/p>\n<h2>1. Find Them with Content Explorer<\/h2>\n<p><a href=\"https:\/\/ahrefs.com\/content-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Content Explorer<\/a>&nbsp;is like a mini search engine within Ahrefs. It\u2019s powered by our database of almost <a href=\"https:\/\/ahrefs.com\/big-data\" target=\"_blank\" rel=\"noopener noreferrer\">one billion pages<\/a>&nbsp;and you can use it to find mentions of anything on the&nbsp;web.<\/p>\n<p>Let\u2019s search for \u201cAhrefs\u201d and see what we find. I\u2019ll also exclude results from <em>ahrefs.com<\/em>&nbsp;by appending my search with <code>-site:ahrefs.com<\/code>. You can do the same for your domain&nbsp;when searching.<\/p>\n<p><em><a href=\"https:\/\/ahrefs.com\/content-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Content Explorer<\/a><\/em><em>&nbsp;&gt; search for brand name <\/em><em>(and exclude your domain)<\/em><\/p>\n<div id=\"attachment_22178\" style=\"width: 911px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-22178\" class=\"wp-image-22178\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-content-explorer-search-ahrefs.png\" alt=\"ahrefs content explorer search ahrefs\" width=\"901\" height=\"250\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-content-explorer-search-ahrefs.png 901w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-content-explorer-search-ahrefs-768x213.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-content-explorer-search-ahrefs-680x189.png 680w\" sizes=\"auto, (max-width: 901px) 100vw, 901px\"><p id=\"caption-attachment-22178\" class=\"wp-caption-text\">Results for \u201cAhrefs\u201d in <a href=\"https:\/\/ahrefs.com\/content-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Content Explorer<\/a>.<\/p><\/div>\n<p>That\u2019s 15K+ mentions\u2014quite a&nbsp;lot!<\/p>\n<p>Let\u2019s add some filters to restrict the results to English pages that live on sites with a <a href=\"\/blog\/ahrefs-seo-metrics\/#section2\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-metrics\/#section2\" target=\"_blank\" rel=\"noopener noreferrer\">Domain Rating (DR)<\/a>&nbsp;of 30 or more. I\u2019ll also add an organic traffic filter to get rid of pages with, say, less than 50 organic visits per month. Like I said earlier, there\u2019s no point in pursuing unlinked mentions on low-quality pages.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"166\" class=\"wp-image-22173\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-content-explorer-mentions-filtered.png\" alt=\"ahrefs content explorer mentions filtered\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-content-explorer-mentions-filtered.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-content-explorer-mentions-filtered-768x142.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-content-explorer-mentions-filtered-680x125.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Now we\u2019re down to 558 results, which we\u2019ll export to&nbsp;CSV.<\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> You can also add filters for <a href=\"https:\/\/wordcount.com\/\">word count<\/a>, organic traffic, and a bunch of other attributes. These are&nbsp;useful if you see a particularly&nbsp;high number of results. For example, a search for \u201cNike,\u201d for example, kicks back <a href=\"https:\/\/ahrefs.com\/content-explorer\/overview\/v4\/all\/1\/score_desc?topic=nike&amp;article-per-domain=1\" target=\"_blank\" rel=\"noopener noreferrer\">nearly 250K results<\/a>\u2014that definitely needs some heavy filtering!&nbsp;<\/div>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Want to pursue links from new referring domains instead?<\/div><div class=\"recommendation-content\">\n<p>The primary aim here is to build links from unique <strong>pages<\/strong>&nbsp;that don\u2019t link to&nbsp;you.<\/p>\n<p>But if you\u2019re interested in finding and pursuing link opportunities from new ref.domains (which <a href=\"https:\/\/ahrefs.com\/blog\/search-traffic-study\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google loves<\/a>), you can use the \u201chighlight unlinked mentions\u201d feature in Content Explorer.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"462\" height=\"180\" class=\"wp-image-22185\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/highlight-unlinked-domains-2.gif\" alt=\"highlight unlinked domains 2\"><\/p>\n<p>This will highlight all the sites that have never linked to&nbsp;you.<\/p>\n<div id=\"attachment_22150\" style=\"width: 910px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-22150\" class=\"wp-image-22150\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/highlighted-unlinked-mention.png\" alt=\"highlighted unlinked mention\" width=\"900\" height=\"192\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/highlighted-unlinked-mention.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/highlighted-unlinked-mention-768x164.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/highlighted-unlinked-mention-680x145.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><p id=\"caption-attachment-22150\" class=\"wp-caption-text\">Unlinked mention of Ahrefs on quickbooks.intuit.com.<\/p><\/div>\n<p>Next up\u2014export the results. Make sure the \u201cOnly highlighted unlinked domains\u201d checkbox is ticked. This will ensure that only the unlinked domains are exported.<\/p>\n<\/div><\/div>\n<p>But not all of these pages contain unlinked mentions. Many of them already link to us. So we need a way to run through these pages and&nbsp;find <strong>only<\/strong>&nbsp;the unlinked mentions.<\/p>\n<p>Here are three tools you can use to do&nbsp;this:<\/p>\n<ol>\n<li><a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"noopener noreferrer\">Screaming Frog SEO Spider<\/a>;<\/li>\n<li><a href=\"http:\/\/www.scrapebox.com\/free-link-checker\" target=\"_blank\" rel=\"noopener noreferrer\">Free Link Checker Tool (by Scrapebox)<\/a>;<\/li>\n<li><a href=\"https:\/\/www.buzzstream.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Buzzstream<\/a>&nbsp;(read their <a href=\"https:\/\/www.buzzstream.com\/blog\/using-the-link-monitoring-tab.html\" target=\"_blank\" rel=\"noopener noreferrer\">link monitoring tutorial<\/a>)<\/li>\n<\/ol>\n<p>Scrapebox is probably the best tool for this task, but it only works on Windows and I use a Mac. Buzzstream is another good option but it isn\u2019t the cheapest\u2014it also isn\u2019t really made for this purpose. So let\u2019s use Screaming Frog\u2019s custom search feature.<\/p>\n<p>Here\u2019s a video&nbsp;demonstrating exactly how to do this (keep reading for the written walkthrough):<\/p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-s0zz8t_akya\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-s0zz8t_akya\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/S0ZZ8T_AkyA?start=171&amp;feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/S0ZZ8T_AkyA?start=171&amp;feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe><\/p><\/div>\n<\/div>\n<\/div>\n<p><em>Screaming Frog &gt; Configuration &gt; Custom &gt; Search<\/em><\/p>\n<p>We\u2019ll use the \u201cDoes not contain\u201d search and enter the Regex&nbsp;below.<\/p>\n<p><code>&lt;a [^&gt;]*\\bhref\\s*=\\s*\"([^\"]*ahrefs.com[^\"]*)<\/code><\/p>\n<p>Don\u2019t worry, this isn\u2019t as scary as it looks. You don\u2019t need to understand this regex&nbsp;code.<\/p>\n<p>If you want to follow along, just replace <em>ahrefs.com<\/em>&nbsp;with your own domain (minus the https:\/\/www.). Here\u2019s how it would look for both <em>google.com<\/em>&nbsp;and <em>theseoproject.org<\/em>:<\/p>\n<p><code>&lt;a [^&gt;]*\\bhref\\s*=\\s*\"([^\"]*google.com[^\"]*)<\/code><\/p>\n<p><code>&lt;a [^&gt;]*\\bhref\\s*=\\s*\"([^\"]*theseoproject.org[^\"]*)<\/code><\/p>\n<p>Here\u2019s what it should look like in Screaming Frog:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"74\" class=\"wp-image-22162\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/screaming-frog-regex.png\" alt=\"screaming frog regex\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/screaming-frog-regex.png 799w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/screaming-frog-regex-768x71.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/screaming-frog-regex-680x63.png 680w\" sizes=\"auto, (max-width: 799px) 100vw, 799px\"><\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> I also recommend unchecking everything under the \u201cBasic\u201d tab within the Spider Configuration (<em>Configuration &gt; Spider<\/em>) and limiting the crawl depth to 0 on the \u201cLimits\u201d tab. It will take ages to run if you don\u2019t do&nbsp;this.<\/div>\n<p>Now let\u2019s copy-paste the Content URLs (from the Content Explorer export) into Screaming Frog and run&nbsp;it.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1012\" height=\"539\" class=\"wp-image-22149\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/screaming-frog-link-check.gif\" alt=\"screaming frog link check\"><\/p>\n<p>Finally, we\u2019ll go to the \u201cCustom\u201d tab and select the \u201cDoes not contain\u201d filter we set from the drop-down. This will show us all the pages that don\u2019t link to us (i.e., those containing unlinked mentions).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"328\" class=\"wp-image-22144\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/custom-tab-screaming-frog.png\" alt=\"custom tab screaming frog\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/custom-tab-screaming-frog.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/custom-tab-screaming-frog-768x280.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/custom-tab-screaming-frog-680x248.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Out of the 558 URLs we checked, 164 contained unlinked mentions\u2014roughly 29%!<\/p>\n<p>It\u2019s now a case of working down the list, opening each of the URLs and looking for good contenders for this type of <a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/\" target=\"_blank\" rel=\"noopener noreferrer\">link building<\/a>.<\/p>\n<p>Here\u2019s an unlinked mention that would be fantastic to turn into a&nbsp;link:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"465\" class=\"wp-image-22186\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-unlinked-mention.png\" alt=\"ahrefs unlinked mention\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-unlinked-mention.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-unlinked-mention-768x397.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-unlinked-mention-680x351.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Let\u2019s try to do this, shall&nbsp;we?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"173\" class=\"wp-image-22147\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-linked-mention-helen.png\" alt=\"ahrefs linked mention helen\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-linked-mention-helen.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-linked-mention-helen-768x148.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-linked-mention-helen-680x131.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>SUCCESS.<\/p>\n<p>I don\u2019t deserve the credit this time, though; <a href=\"https:\/\/ahrefs.com\/blog\/author\/helen-stark\/\" target=\"_blank\" rel=\"noopener noreferrer\">Helen<\/a>&nbsp;got this&nbsp;one.<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">PRO TIP<\/div><div class=\"recommendation-content\">\n<p>Do you have a lot of pages to manually sift through? Make a copy of <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1A9ZBpWhI_AI-rX9JymZIvk69FiD-6SG11SgWXaMUXzg\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener noreferrer\">this Google Sheet<\/a>&nbsp;and:<\/p>\n<ol>\n<li>Copy-paste your entire Content Explorer export into the tab labelled \u201cContent Explorer\u201d;<\/li>\n<li>Copy-paste your entire Screaming Frog export into the tab labelled \u201cSF\u201d<\/li>\n<\/ol>\n<p>Then go to the \u201cResults\u201d tab. You will see all unlinked mentions sorted by estimated organic traffic to the page\u2014this will help with prioritising the manual checks.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"243\" class=\"wp-image-22172\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/google-sheet-unlinked-pages-traffic-desc.png\" alt=\"google sheet unlinked pages traffic desc\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/google-sheet-unlinked-pages-traffic-desc.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/google-sheet-unlinked-pages-traffic-desc-768x207.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/google-sheet-unlinked-pages-traffic-desc-680x184.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>You can also order by Domain Rating (DR). Just use the drop-down.<\/p>\n<p><strong>NOTE. <\/strong>Not sure how the spreadsheet works? See an example <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1VBsFzCgjogwVfcNV5zhqyFHqbxwH_sDxJo6G1XnlsaQ\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n<\/div><\/div>\n<p>With opportunities like this, it pays to take action right away. So reach out to the site owner and kindly request the addition of a link. Check out <a href=\"https:\/\/ahrefs.com\/blog\/find-email-address\/\" target=\"_blank\" rel=\"noopener noreferrer\">this guide<\/a>&nbsp;if you need help finding their email address.<\/p>\n<p>Rinse and repeat this exact process for the other \u201cbranded\u201d terms on your&nbsp;list.<\/p>\n<h2>2. Find Them With a Google Search<\/h2>\n<p>Google offers another way to find&nbsp;brand mentions. It\u2019s just less convenient than <a href=\"https:\/\/ahrefs.com\/content-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Content Explorer<\/a>&nbsp;as it\u2019s harder to extract the results.<\/p>\n<p>Let\u2019s search for \u201cAhrefs\u201d and exclude results from <em>ahrefs.com<\/em>&nbsp;using the same <a href=\"https:\/\/ahrefs.com\/blog\/google-advanced-search-operators\/\" target=\"_blank\" rel=\"noopener noreferrer\">search operator<\/a>&nbsp;as before. I\u2019ll also exclude results from well-known social media sites, as these aren\u2019t useful.<\/p>\n<p>Here\u2019s my search:<\/p>\n<p><code>intext:ahrefs -ahrefs.com -twitter.com -facebook.com -pinterest.com -youtube.com<\/code><\/p>\n<p>This kicks back 500K+ results.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-22216\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/google-mentions-search-results.png\" alt width=\"900\" height=\"211\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/google-mentions-search-results.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/google-mentions-search-results-768x180.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/google-mentions-search-results-680x159.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>But here\u2019s the problem: there\u2019s <strong>no way<\/strong>&nbsp;we can extract <em>all<\/em>&nbsp;these results from Google.<\/p>\n<p>Even if you set the number of search results you see per page to 100 (you can do this in your Google settings), Google will never show more than 5 pages of results\u2014so 500.<\/p>\n<p>This is the case even if the search supposedly returns thousands or millions of results.<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">quick hack<\/div><div class=\"recommendation-content\">\n<p>Use Google\u2019s inbuilt filter to restrict results to a certain date&nbsp;range.<\/p>\n<p>For example, if we filter the search above to show only results from the past 24 hours, the number of search results drops from 400K+ to &lt;500.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"131\" class=\"wp-image-22174\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/date-range-restriction-google.gif\" alt=\"date range restriction google\"><\/p>\n<p>If you really wanted to, you could do this for many different date ranges, extract the results from each search (see below to learn how), then combine all of them in one spreadsheet.<\/p>\n<p>Or, y\u2019know, if you value your time at all, just use <a href=\"https:\/\/ahrefs.com\/content-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Content Explorer<\/a>. \ud83d\ude09<\/p>\n<\/div><\/div>\n<p>Next, scrape the results.<\/p>\n<p>I recommend using <a href=\"https:\/\/www.chrisains.com\/seo-tools\/extract-urls-from-web-serps\/\" target=\"_blank\" rel=\"noopener noreferrer\">Chris Ainsworth\u2019s scraper<\/a>&nbsp;for this. Make sure Google is set to show 100 results at a time and use Chris\u2019s extension to scrape all results from the page. Rinse and repeat for all viewable pages of results (up to&nbsp;5).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-135689\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/chris-ainsworth-scrape-1.gif\" alt width=\"1094\" height=\"504\"><\/p>\n<p>Paste the results into a spreadsheet.<\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Got a lot of brand-related terms to scrape? You can easily automate the boring scraping process by employing the help of a VA\u2014they\u2019re pretty cheap on places like <a href=\"https:\/\/www.upwork.com\/o\/profiles\/browse\/c\/admin-support\/sc\/personal-virtual-assistant\/\" target=\"_blank\" rel=\"noopener noreferrer\">UpWork<\/a>. Alternatively, use an automated SERP scraping tool like <a href=\"https:\/\/linkprospector.citationlabs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Citation Labs Link Prospector<\/a>&nbsp;to do the heavy-lifting.<\/div>\n<p>We now have a list of pages that mention us. But we have no clue which (if any) of these pages link back to us. This is the same problem we faced after exporting brand mentions from Content Explorer.<\/p>\n<p>To fix this, we\u2019ll employ the same solution as before: check for links back to our site on each page using <a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"noopener noreferrer\">Screaming Frog SEO Spider<\/a>, the <a href=\"http:\/\/www.scrapebox.com\/free-link-checker\" target=\"_blank\" rel=\"noopener noreferrer\">Free Link Checker Tool (by Scrapebox)<\/a>, or <a href=\"https:\/\/www.buzzstream.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Buzzstream<\/a>.<\/p>\n<p>I did this for 530 pages I scraped from Google. 158 had linked mentions. That\u2019s ~30%.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"694\" height=\"153\" class=\"wp-image-22170\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/screaming-frog-unlinked-mentions.png\" alt=\"screaming frog unlinked mentions\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/screaming-frog-unlinked-mentions.png 694w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/screaming-frog-unlinked-mentions-680x150.png 680w\" sizes=\"auto, (max-width: 694px) 100vw, 694px\"><\/p>\n<p>But how high-quality are these pages? I mean, do we even <em>want<\/em>&nbsp;a link from&nbsp;them?<\/p>\n<p>Let\u2019s copy these URLs into Ahrefs <a href=\"https:\/\/ahrefs.com\/batch-analysis\" target=\"_blank\" rel=\"noopener noreferrer\">Batch Analysis tool<\/a>&nbsp;to pull some additional metrics. Then we\u2019ll sort by URL Rating (UR).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"268\" class=\"wp-image-22175\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/batch-analysis-url-rating-sort.png\" alt=\"batch analysis url rating sort\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/batch-analysis-url-rating-sort.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/batch-analysis-url-rating-sort-768x229.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/batch-analysis-url-rating-sort-680x202.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Do you have a ton of unlinked mentions to pull metrics for? Try using the <a href=\"https:\/\/www.screamingfrog.co.uk\/guides\/ahrefs\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs API connection<\/a>&nbsp;in Screaming Frog to pull stats for thousands of pages at&nbsp;once.<\/div>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Looking to pursue links from new referring domains?<\/div><div class=\"recommendation-content\">\n<p>I recommend pursuing page-level unlinked mentions rather than domain-level links.<\/p>\n<p>But if you do want to find \u201cunlinked domains\u201d and go after links from new ref.domains, you can do so easily with a bit of spreadsheet magic.<\/p>\n<p>Make a copy of <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1brnombkCp1hjeXEyqJDRyLLWBeeOGb8KNfONb655xTM\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener noreferrer\">this Google Sheet<\/a>. Enter your domain (without the http or www) in the cell labelled \u201cYOUR DOMAIN HERE\u201d on the \u201cSettings\u201d tab.<\/p>\n<p>Next, copy-paste the scraped pages from Google into the tab labelled \u201cGoogle Scrape,\u201d then do a full export of <strong>Referring Domains<\/strong>&nbsp;for your domain from Ahrefs Site Explorer.<\/p>\n<p><em><a href=\"https:\/\/ahrefs.com\/site-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Site Explorer<\/a><\/em><em>&nbsp;&gt; yourdomain.com &gt; Referring Domains &gt; Export<\/em><\/p>\n<p>Paste the exported data from Ahrefs into the tab marked \u201cAHREFS EXPORT.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"752\" height=\"332\" class=\"wp-image-22184\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/referring-domains-ahrefs-export-paste.gif\" alt=\"referring domains ahrefs export paste\"><\/p>\n<p>Now go back to the \u201cGoogle Scrape\u201d tab and you\u2019ll see that all unlinked domains are highlighted and marked.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"318\" class=\"wp-image-22152\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/unlinked-mentions-highlighted.png\" alt=\"unlinked mentions highlighted\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/unlinked-mentions-highlighted.png 771w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/unlinked-mentions-highlighted-768x317.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/unlinked-mentions-highlighted-680x280.png 680w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\"><\/p>\n<p><strong>NOTE.<\/strong>&nbsp;Not sure how to use the spreadsheet? See an example <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/19-eWAI0ojBsmkZ03PlK8P5VU_BSH1G5y9QnPFBfPNJM\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n<\/div><\/div>\n<p>Here\u2019s an unlinked mention in <a href=\"https:\/\/www.searchenginejournal.com\/8-modern-link-acquisition-tactics-that-work\/188143\/\" target=\"_blank\" rel=\"noopener noreferrer\">an article<\/a>&nbsp;on SEJ:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"450\" class=\"wp-image-22164\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-unlinked-mention-sej.jpg\" alt=\"ahrefs unlinked mention sej\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-unlinked-mention-sej.jpg 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-unlinked-mention-sej-768x384.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-unlinked-mention-sej-680x340.jpg 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>According to the stats pulled using Ahrefs <a href=\"https:\/\/ahrefs.com\/batch-analysis\" target=\"_blank\" rel=\"noopener noreferrer\">Batch Analysis tool<\/a>, it doesn\u2019t get much traffic. But it does have a URL Rating (UR) of 30 and lives on a site with a Domain Rating (DR) of&nbsp;88.<\/p>\n<p>This is <em>definitely<\/em>&nbsp;an unlinked mention worth pursuing!<\/p>\n<div class=\"editor-note\"><div class=\"editor-title\">Editor\u2019s Note<\/div><div class=\"editor-content\">\n<p>We did pursue this link, but had no&nbsp;joy.&nbsp;\ud83d\ude41<\/p>\n<p>I thought we should mention this for transparency. You won\u2019t have a 100% success rate with any link building tactic. Pursuing unlinked mentions is no different.<\/p>\n<\/div><div class=\"editor-info clearfix\"><div class=\"editor-photo\"><img decoding=\"async\" alt=\"Tim Soulo\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/Tim_ava-425x425.jpg\"><\/div><div class=\"extra-box\"><div class=\"editor\">Tim Soulo<\/div><div class=\"editor-job\">Head of Marketing and Product Strategy<\/div><\/div><\/div><\/div>\n<h2>3.&nbsp;Find Them By Reverse-Engineering Your Twitter Profile<\/h2>\n<p>People will sometimes link to your Twitter profile instead of your actual website, often by accident.<\/p>\n<p>Here\u2019s a good example:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"123\" class=\"wp-image-22187\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-twitter-link.png\" alt=\"ahrefs twitter link\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-twitter-link.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-twitter-link-768x105.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-twitter-link-680x93.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Just looks like they\u2019re linking to a few popular keyword research tools, right?<\/p>\n<p>A closer inspection of these links reveals that while they\u2019re linking to the homepages of Ubersuggest and SEMRush, the Ahrefs link actually points to <a href=\"https:\/\/twitter.com\/ahrefs?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">our Twitter<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"254\" class=\"wp-image-22156\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-twitter-link-code.png\" alt=\"ahrefs twitter link code\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-twitter-link-code.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-twitter-link-code-768x217.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-twitter-link-code-680x192.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Here are a few reasons this might happen:<\/p>\n<ol>\n<li><strong>They\u2019re scared of Google<\/strong>: SEO misinformation has spread and they\u2019re worried that Google will penalise them for linking out to too many external sites. <strong>NOTE<\/strong>.<\/li>\n<li><strong>They don\u2019t want to link to your particular site<\/strong>: Similar reasons as above but, this time, it\u2019s because they think your site is low-quality (e.g., low-DR).<\/li>\n<li><strong>Genuine mistake<\/strong>: I\u2019m<strong>&nbsp;<\/strong>not sure how many of you use Google Docs when writing blog posts, but it gives link suggestions based on your highlighted anchor text. It\u2019s easy to choose the wrong link sometimes\u2014I know I\u2019ve accidentally added links to inferior, similarly named tools like <a href=\"https:\/\/ahrefs.com\/keywords-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Keywords Explorer<\/a>&nbsp;before.<\/li>\n<\/ol>\n<p>In this case, I\u2019d guess the reason was #3.<\/p>\n<p>But how did I find this anyway?<\/p>\n<p>Simple. I just threw the Ahrefs\u2019 Twitter handle (<em><a href=\"https:\/\/twitter.com\/ahrefs\" target=\"_blank\" rel=\"noopener noreferrer\">twitter.com\/ahrefs<\/a><\/em>) into Ahrefs Site Explorer and used the <strong>Backlinks<\/strong>&nbsp;report.<\/p>\n<p><em><a href=\"https:\/\/ahrefs.com\/site-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Site Explorer<\/a><\/em><em>&nbsp;&gt; enter your Twitter URL &gt; Backlinks<\/em><\/p>\n<div id=\"attachment_22157\" style=\"width: 910px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-22157\" class=\"wp-image-22157\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-twitter-link-backlinks-report.png\" alt=\"ahrefs twitter link backlinks report\" width=\"900\" height=\"407\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-twitter-link-backlinks-report.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-twitter-link-backlinks-report-768x347.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-twitter-link-backlinks-report-680x308.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><p id=\"caption-attachment-22157\" class=\"wp-caption-text\">Backlinks report in <a href=\"https:\/\/ahrefs.com\/site-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs Site Explorer<\/a><\/p><\/div>\n<p>I then exported the report before copy-pasting the <strong>Referring page<\/strong>&nbsp;URLs into Screaming Frog to check for unlinked mentions.<\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> I deleted any referring pages from <em>ahrefs.com<\/em>&nbsp;before doing&nbsp;so.<\/div>\n<p>Out of the 262 pages I checked, 142 didn\u2019t link back to <em>ahrefs.com<\/em>\u2014that\u2019s ~54%.<\/p>\n<p>Next, I used Ahrefs <a href=\"https:\/\/ahrefs.com\/batch-analysis\" target=\"_blank\" rel=\"noopener noreferrer\">Batch Analysis tool<\/a>&nbsp;to sort the pages by UR. That\u2019s what led me to discover the unlinked mention (from <em>Infobunny<\/em>) that I showed you earlier.<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Again, if you only want to pursue links from new referring domains\u2026<\/div><div class=\"recommendation-content\">\n<p>Export the <strong>Backlinks<\/strong>&nbsp;report from Ahrefs <a href=\"https:\/\/ahrefs.com\/site-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Site Explorer<\/a>&nbsp;and copy-paste all referring pages into column A on the \u201cTwitter\u201d tab in your <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1A9ZBpWhI_AI-rX9JymZIvk69FiD-6SG11SgWXaMUXzg\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener noreferrer\">Google Sheet<\/a>. It will then highlight any \u201cunlinked domains\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"773\" height=\"175\" class=\"wp-image-22169\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/twitter-links-filtered.png\" alt=\"twitter links filtered\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/twitter-links-filtered.png 773w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/twitter-links-filtered-768x174.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/twitter-links-filtered-680x154.png 680w\" sizes=\"auto, (max-width: 773px) 100vw, 773px\"><\/p>\n<p><strong>Note:<\/strong>&nbsp;I filtered out any links from <em>ahrefs.com<\/em>&nbsp;in the screenshot above. To do this, just use the filter on column B.<\/p>\n<\/div><\/div>\n<p>If you spot any pages linking to your Twitter profile when a straight domain link would make more sense, reach out and try to swap the&nbsp;link.<\/p>\n<div class=\"editor-note\"><div class=\"editor-title\">Editor\u2019s Note<\/div><div class=\"editor-content\">\n<p>These next two tactics blur the line between \u201cunlinked mentions\u201d and \u201clink reclamation.\u201d But ultimately,&nbsp;I think they\u2019re a better fit for this post, since neither strategy involves reclaiming a lost&nbsp;link.<\/p>\n<\/div><div class=\"editor-info clearfix\"><div class=\"editor-photo\"><img decoding=\"async\" alt=\"Tim Soulo\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/Tim_ava-425x425.jpg\"><\/div><div class=\"extra-box\"><div class=\"editor\">Tim Soulo<\/div><div class=\"editor-job\">Head of Marketing and Product Strategy<\/div><\/div><\/div><\/div>\n<h2>4. Find Domain&nbsp;Name&nbsp;Misspellings<\/h2>\n<p>Here\u2019s an article&nbsp;that links to us and one of our competitors:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"998\" height=\"113\" class=\"wp-image-22177\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-competitor-link-misspell.png\" alt=\"ahrefs competitor link misspell\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-competitor-link-misspell.png 998w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-competitor-link-misspell-768x87.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-competitor-link-misspell-680x77.png 680w\" sizes=\"auto, (max-width: 998px) 100vw, 998px\"><\/p>\n<p>Let\u2019s check the source code.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"203\" class=\"wp-image-22165\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/aherfs.png\" alt=\"aherfs\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/aherfs.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/aherfs-768x173.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/aherfs-680x153.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Do you see the problem? They\u2019ve accidentally linked to <em>aherfs.com<\/em>&nbsp;instead of <em>ahrefs.com<\/em>\u2014a surprisingly common mistake.<\/p>\n<p>These are some of the quickest wins when it comes to link-building.<\/p>\n<p>Nine times out of 10, authors of such posts haven\u2019t realised their mistake. If you let them know, they\u2019ll <em>usually<\/em>&nbsp;be more than happy swap out the link for the correct one.<\/p>\n<p>Want proof? Here\u2019s what the link looks like in that very article now:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"162\" class=\"wp-image-22153\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/correct-link-ahrefs.png\" alt=\"correct link ahrefs\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/correct-link-ahrefs.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/correct-link-ahrefs-768x138.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/correct-link-ahrefs-680x122.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>All I had to do was to send a quick \u201cheads up!\u201d email to the site&nbsp;owner.<\/p>\n<p>Here\u2019s how to find misspelled links quickly and easily:<\/p>\n<p>Enter your domain into <a href=\"http:\/\/domaincheckplugin.com\/typo\" target=\"_blank\" rel=\"noopener noreferrer\">this domain typo generator<\/a>, then hit \u201cgenerate typos.\u201d<\/p>\n<p>It\u2019ll kick back something like&nbsp;this:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-135690\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/typo-generator-1.gif\" alt width=\"743\" height=\"397\"><\/p>\n<p>Hit \u201cCopy to clipboard\u201d and paste the entire list into <a href=\"https:\/\/ahrefs.com\/batch-analysis\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs Batch Analysis tool<\/a>. Sort by Referring Domains (desc).<\/p>\n<div id=\"attachment_22160\" style=\"width: 911px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-22160\" class=\"wp-image-22160\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-misspelled-links-batch-analysis.png\" alt=\"ahrefs misspelled links batch analysis\" width=\"901\" height=\"382\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-misspelled-links-batch-analysis.png 901w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-misspelled-links-batch-analysis-768x326.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-misspelled-links-batch-analysis-680x288.png 680w\" sizes=\"auto, (max-width: 901px) 100vw, 901px\"><p id=\"caption-attachment-22160\" class=\"wp-caption-text\">Stats for misspelled versions of <em>ahrefs.com<\/em>&nbsp;sorted by Referring domains, via <a href=\"https:\/\/ahrefs.com\/batch-analysis\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs Batch Analysis tool<\/a><\/p><\/div>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Make sure to use the <strong>*.domain\/*<\/strong>&nbsp;mode.<\/div>\n<p>You can see that many of the misspelled versions of <em>ahrefs.com<\/em>&nbsp;have a ton of backlinks.<\/p>\n<p>Next step: take a look at the backlink profiles for any of the domains with at least one referring domain. Use the <strong>Backlinks<\/strong>&nbsp;report in Site Explorer for&nbsp;this.<\/p>\n<p><em><a href=\"https:\/\/ahrefs.com\/site-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Site Explorer<\/a><\/em><em>&nbsp;&gt; enter misspelled domain &gt; Backlinks<\/em><\/p>\n<p>Looking at the Backlinks report for <em>ahref.com<\/em>, it quickly becomes apparent that most of the links aren\u2019t the result of accidental misspellings. That\u2019s because <em>ahref.com<\/em>&nbsp;is a website in its own&nbsp;right.<\/p>\n<div id=\"attachment_22161\" style=\"width: 910px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-22161\" class=\"wp-image-22161\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahref-links-genuine.png\" alt=\"ahref links genuine\" width=\"900\" height=\"508\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahref-links-genuine.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahref-links-genuine-768x433.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahref-links-genuine-680x384.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><p id=\"caption-attachment-22161\" class=\"wp-caption-text\">Backlinks report for <em>ahref.com<\/em>, via <a href=\"https:\/\/ahrefs.com\/site-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs Site Explorer<\/a><\/p><\/div>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> This is something to be aware of. You can usually tell when a link is intended for your own site or another.&nbsp;<\/div>\n<p>Still, there are a few links in here that clearly should point to <em>ahrefs.com<\/em>, such as this one that points to <em>aherfs.com<\/em>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"146\" class=\"wp-image-22171\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/misspelled-link-ahrefs.png\" alt=\"misspelled link ahrefs\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/misspelled-link-ahrefs.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/misspelled-link-ahrefs-768x125.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/misspelled-link-ahrefs-680x110.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p><em>(Yes, this is same the article I successfully claimed the link from&nbsp;above.)<\/em><\/p>\n<p>I found this by searching the <strong>Backlinks<\/strong>&nbsp;report for the correct spelling of our brand name (Ahrefs).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"901\" height=\"78\" class=\"wp-image-22158\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-backlinks-search.png\" alt=\"ahrefs backlinks search\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-backlinks-search.png 901w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-backlinks-search-768x66.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-backlinks-search-680x59.png 680w\" sizes=\"auto, (max-width: 901px) 100vw, 901px\"><\/p>\n<p>This filters for any links that use the correct anchor text but have the wrong link\u2014these are likely to be misspelled links intended for your domain.<\/p>\n<h2>5.&nbsp;Find Stolen Images With Google\u2019s Reverse Image Search<\/h2>\n<p>People will occasionally steal and embed your images on their site without proper attribution (i.e., a link back to your site - the original source).<\/p>\n<p>Here\u2019s an image from <a href=\"https:\/\/waitbutwhy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">WaitButWhy.com<\/a>&nbsp;embedded on Olaeconomics.com:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"582\" height=\"285\" class=\"wp-image-22154\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/waitbutwhy-stolen-image.png\" alt=\"waitbutwhy stolen image\"><\/p>\n<p>Having looked at the source code. I don\u2019t see an attribution link.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"511\" height=\"45\" class=\"wp-image-22179\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/waitbuywhy-source-no-link.png\" alt=\"waitbuywhy source no link\"><\/p>\n<p>If I was Tim Urban\u2014the guy behind WaitButWhy.com\u2014I may want to reach out to the owner of this site and request a&nbsp;link.<\/p>\n<p>But I know what you\u2019re wondering:<\/p>\n<blockquote><p><em>\u201cHow did you find this unlinked image embed in the first&nbsp;place?\u201d<\/em><\/p><\/blockquote>\n<p>I did a reverse image search in Google.<\/p>\n<p>If you\u2019re using Chrome, this is as easy as right-clicking on the image you want to search for, and hitting \u201cSearch Google for&nbsp;Image.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"642\" height=\"254\" class=\"wp-image-22183\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/search-google-for-images.png\" alt=\"search google for images\"><\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> If you don\u2019t see this option when right-clicking an image, try installing <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/search-by-image-by-google\/dajedkncpodkggklbegccjpmnglmnflm?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">this Chrome extension<\/a>.<\/div>\n<p>Infographics, GIFs, illustrations, and logos are the best contenders for this tactic, as these are the things people usually \u201caccidentally\u201d embed without attribution.<\/p>\n<p>So find an image on your site that you feel is likely to get stolen, then follow the process above.<\/p>\n<p>You should see search results like&nbsp;this:<\/p>\n<div id=\"attachment_22168\" style=\"width: 910px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-22168\" class=\"wp-image-22168\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/image-search-results.png\" alt=\"image search results\" width=\"900\" height=\"607\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/image-search-results.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/image-search-results-768x518.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/image-search-results-630x425.png 630w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><p id=\"caption-attachment-22168\" class=\"wp-caption-text\">Google reverse image search results for the image from waitbutwhy.com<\/p><\/div>\n<p>You can use Chris Ainsworth\u2019s <a href=\"https:\/\/www.chrisains.com\/seo-tools\/extract-urls-from-web-serps\/\" target=\"_blank\" rel=\"noopener noreferrer\">Chrome extension<\/a>&nbsp;to scrape these. <em>(Yes, it works with Image results too.)&nbsp;<\/em><\/p>\n<p>Then you can follow the same technique as before: use a tool like Screaming Frog to check which of these pages <strong>do not<\/strong>&nbsp;link back to you. If you have a lot and want to prioritise, pull in some Ahrefs metrics using our <a href=\"https:\/\/ahrefs.com\/batch-analysis\" target=\"_blank\" rel=\"noopener noreferrer\">Batch Analysis tool<\/a>&nbsp;or the Ahrefs API connection in Screaming Frog.<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">For those seeking links from new ref.domains\u2026<\/div><div class=\"recommendation-content\">\n<p>Just copy-paste these extracted results into the \u201cReverse image\u201d tab in your Google Sheet. It will once again highlight any unlinked domains.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"175\" class=\"wp-image-22145\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/waitbutwhy-reverse-image-unlinked.png\" alt=\"waitbutwhy reverse image unlinked\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/waitbutwhy-reverse-image-unlinked.png 770w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/waitbutwhy-reverse-image-unlinked-768x175.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/waitbutwhy-reverse-image-unlinked-680x155.png 680w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\"><\/p>\n<\/div><\/div>\n<p>Google\u2019s reverse image search isn\u2019t the only tool you can use to find unlinked image embeds\u2014there\u2019s also <a href=\"https:\/\/www.tineye.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tineye<\/a>.<\/p>\n<p>This usually finds more results than Google, in my experience.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"293\" class=\"wp-image-22166\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/results-tineye.png\" alt=\"results tineye\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/results-tineye.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/results-tineye-768x250.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/results-tineye-680x221.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>However, there\u2019s no export button on the results, although they do have an API (paid).<\/p>\n<p>There\u2019s also <a href=\"https:\/\/services.tineye.com\/TinEyeAlerts\" target=\"_blank\" rel=\"noopener noreferrer\">Tineye Alerts<\/a>\u2014a premium service ($300+\/month)<\/p>\n<h2>6. Keep an Eye on New Unlinked (Brand) Mentions With Ahrefs Alerts<\/h2>\n<p>You should now have a decent list of unlinked mentions to pursue.<\/p>\n<p>But here\u2019s the thing: new unlinked mentions appear all the time, especially if you\u2019re a well-known or semi well-known brand.<\/p>\n<p>To illustrate, I used <a href=\"https:\/\/ahrefs.com\/content-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Content Explorer<\/a>&nbsp;to find only English mentions for \u201cnike\u201d from the past week. I also filtered to show only pages with at least 50 monthly organic visits, living on DR30+&nbsp;sites.<\/p>\n<p>In total, there were <strong>393<\/strong>&nbsp;pages, of which <strong>329<\/strong>&nbsp;didn\u2019t link back to <em>nike.com<\/em>\u2014that\u2019s ~84%.<\/p>\n<div id=\"attachment_22159\" style=\"width: 730px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-22159\" class=\"wp-image-22159\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/nike-unlinked.png\" alt=\"nike unlinked\" width=\"720\" height=\"157\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/nike-unlinked.png 720w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/nike-unlinked-680x148.png 680w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\"><p id=\"caption-attachment-22159\" class=\"wp-caption-text\">Unlinked mentions for \u201cnike\u201d from the past 7 days, via <a href=\"https:\/\/ahrefs.com\/content-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs Content Explorer<\/a><\/p><\/div>\n<p>You can bet that there\u2019ll be a similar amount of new unlinked mentions next&nbsp;week.<\/p>\n<p>Now, you could follow the process above every couple of months to find new unlinked mentions, then tackle them as necessary. But wouldn\u2019t it be better if you could them instantly, without lifting a finger?<\/p>\n<p>Yes, it would\u2026 which brings us to <a href=\"https:\/\/ahrefs.com\/alerts\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs Alerts<\/a>.<\/p>\n<p>Just set up a mention alert for your brand name (and other branded terms) and Ahrefs will keep you posted about new brand mentions on the&nbsp;web.<\/p>\n<p><em><a href=\"https:\/\/ahrefs.com\/alerts\" target=\"_blank\" rel=\"noopener noreferrer\">Alerts<\/a><\/em><em>&nbsp;&gt; Mentions &gt; New&nbsp;Alert<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"727\" height=\"323\" class=\"wp-image-22181\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-alert-brand.png\" alt=\"ahrefs alert brand\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-alert-brand.png 727w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-alert-brand-680x302.png 680w\" sizes=\"auto, (max-width: 727px) 100vw, 727px\"><\/p>\n<p>Don\u2019t forget to exclude your own domain and set your notification interval (I recommend weekly).<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Try using advanced operators<\/div><div class=\"recommendation-content\">\n<p>Did you know that you can also use advanced operators here?<\/p>\n<p>For example, you can use the OR&nbsp;operator to set up a single alert for your brand name AND common misspellings.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"709\" height=\"53\" class=\"wp-image-22182\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-alerts-or-operator.png\" alt=\"ahrefs alerts or operator\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-alerts-or-operator.png 709w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/ahrefs-alerts-or-operator-680x51.png 680w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\"><\/p>\n<p>You could even do the same for multiple branded products\u2014<em>iMac, iPad, iPhone, Macintosh, Apple Watch<\/em>, etc.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"701\" height=\"53\" class=\"wp-image-22148\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/apple-terms-ahrefs-alerts.png\" alt=\"apple terms ahrefs alerts\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/apple-terms-ahrefs-alerts.png 701w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/apple-terms-ahrefs-alerts-680x51.png 680w\" sizes=\"auto, (max-width: 701px) 100vw, 701px\"><\/p>\n<p><strong>NOTE.<\/strong>&nbsp;Just make sure the OR&nbsp;is capitalized. Otherwise it won\u2019t&nbsp;work.<\/p>\n<\/div><\/div>\n<p>You\u2019ll now get real-time\/daily\/weekly alerts about new brand mentions, which helps you to respond to any unlinked mentions quickly.<\/p>\n<p>This is important because authors are often more likely to add your link if you reach out soon after they publish the&nbsp;post.<\/p>\n<p>But here\u2019s an important point:<\/p>\n<p>This alert includes <em>all<\/em>&nbsp;mentions. It won\u2019t tell you whether the page\/domain is linking to you or not. So you\u2019ll still have to open each page to manually verify if the link is&nbsp;there.<\/p>\n<p>If that sounds tedious or boring, don\u2019t think of it as pure SEO tactic. The practice of monitoring your online mentions has many applications from <a href=\"https:\/\/ahrefs.com\/blog\/online-reputation-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">reputation management<\/a>&nbsp;to <a href=\"https:\/\/ahrefs.com\/blog\/influencer-marketing\/\">influencer marketing<\/a>. In other words, you want to keep an eye on what people say about you online.<\/p>\n<h2>BONUS: Outreach&nbsp;Advice<\/h2>\n<p>Now that you have a decent list of opportunities, it\u2019s time to do some outreach and convert those unlinked mentions into&nbsp;links.<\/p>\n<p>Here are a few resources to help with&nbsp;this:<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/outreach\/\" target=\"_blank\" rel=\"noopener noreferrer\">I Just Deleted Your Outreach Email Without Reading. And NO, I Don\u2019t Feel Sorry. (Evergreen)<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/blogger-outreach\/\" target=\"_blank\" rel=\"noopener noreferrer\">How We Use Blogger Outreach To Promote Content And Build&nbsp;Links<\/a><\/li>\n<li><a href=\"https:\/\/www.buzzstream.com\/blog\/buzzstream-data-the-outperforming-outreach-tactics-we-learned-from-analyzing-12000-campaigns.html\" target=\"_blank\" rel=\"noopener noreferrer\">BuzzStream Data: The Outperforming Outreach Tactics We Learned From Analyzing 12,000 Campaigns<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<p>But as this is a specific \u201ctype\u201d of outreach, here are a few additional tips that should serve you&nbsp;well:<\/p>\n<ul>\n<li><strong>DON\u2019T<\/strong><strong>&nbsp;be pushy: <\/strong>Does the current unlinked mention actually make sense within the context of the article? Does the site already link to you a bazillion times on other pages? Then LEAVE IT. Pick your targets wisely and don\u2019t be pushy\u2014it\u2019s not worth&nbsp;it.<\/li>\n<li><strong>DON\u2019T request links unless they actually add value:<\/strong>&nbsp;Let\u2019s say there\u2019s an unlinked mention for Coca Cola in an article entitled, \u201cWhy Coca Cola and Pepsi Are Bad For Your Teeth.\u201d Do you really think converting that unlinked mention to a link will serve any purpose for the readers of that post? Probably not, so don\u2019t bother pursuing such&nbsp;links.<\/li>\n<li><strong>DO offer additional value<\/strong>:&nbsp;Did you spot another mistake (e.g., spelling\/grammatical errors, broken links, etc.) on the page from which you\u2019re trying get a link? Tell the author about such things in your outreach email. Not only is this genuinely helpful, but it\u2019ll also increase their willingness to go back and edit the post. At that point, they may as well add your link,&nbsp;right?&nbsp;\ud83d\ude09<\/li>\n<\/ul>\n<p>In other words, use your common sense and don\u2019t blindly pursue every opportunity you come across. Pick your battles wisely and try not to annoy people.<\/p>\n<p>Oh, and as promised, here\u2019s the outreach email I used to convert the unlinked mention on <em><a href=\"https:\/\/www.storehacks.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">storehacks.com<\/a><\/em>&nbsp;to a linked mention:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"537\" class=\"wp-image-22167\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/outreach-email-unlinked-mention.png\" alt=\"outreach email unlinked mention\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/outreach-email-unlinked-mention.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/outreach-email-unlinked-mention-768x458.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/07\/outreach-email-unlinked-mention-680x406.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Pretty simple, right?<\/p>\n<p>I explain why the link would add value and be useful for <em>storehacks.com<\/em>&nbsp;readers (i.e., because it helps them find Ahrefs). And I offer some additional value by suggesting a small, appropriate update to the post&nbsp;title.<\/p>\n<p>Just don\u2019t copy this email word for word. Come up with your own template and personalise it for each site you reach out&nbsp;to.<\/p>\n<h2>Final Thoughts<\/h2>\n<p>Converting unlinked mentions to links is an ongoing process, as new opportunities pop up all the time. This is especially true for well-known brands.<\/p>\n<p>So I recommend that you follow the process laid out above on a regular\/semi-regular basis.<\/p>\n<p>And don\u2019t forget that you can use a tool like <a href=\"https:\/\/ahrefs.com\/alerts\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs Alerts<\/a>&nbsp;to stay on top of new potentially, unlinked mentions without lifting a finger.<\/p>\n<p><strong>For more link building strategies that don\u2019t require content, <a href=\"https:\/\/ahrefs.com\/blog\/link-building-strategies\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/20-seo-experts-best-link-building-strategies-dont-require-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">read this post<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enter: unlinked brand mentions. Unlinked brand mentions are online mentions (citations) of your brand\u2014or anything directly related to your brand\u2014that do not link back to your&nbsp;site. Here\u2019s one&nbsp;I found for Ahrefs: You can see that despite citing our website, there\u2019s<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":22191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[76],"tags":[],"coauthors":[336],"class_list":["post-22188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-link-building","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Simple Guide to Turning (Unlinked) Brand Mentions into Links<\/title>\n<meta name=\"description\" content=\"This white-hat link building technique involves finding unlinked mentions for your business on the web and turning them into links.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/unlinked-mentions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Simple Guide to Turning (Unlinked) Brand Mentions into Links\" \/>\n<meta property=\"og:description\" content=\"Learn how to find unlinked mentions and turn them into backlinks.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/unlinked-mentions\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-24T16:16:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-18T13:55:46+00:00\" \/>\n<meta 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