{"id":21298,"date":"2018-06-06T06:45:33","date_gmt":"2018-06-06T14:45:33","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=21298"},"modified":"2018-07-13T04:30:00","modified_gmt":"2018-07-13T12:30:00","slug":"improved-rank-tracker","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/improved-rank-tracker\/","title":{"rendered":"Ahrefs\u2019 Rank Tracker just got even better!"},"content":{"rendered":"<div class=\"intro-txt\"> <a href=\"https:\/\/ahrefs.com\/blog\/new-rank-tracker-release\/\" target=\"_blank\" rel=\"noopener\">Back in August 2017<\/a>,&nbsp;we released a brand new super-visual and feature-rich version of our <a href=\"https:\/\/ahrefs.com\/rank-tracker\" target=\"_blank\" rel=\"noopener\">Rank Tracker tool<\/a>. <\/div>\n<p>We didn\u2019t just add a few more features to our old Rank Tracker. We started from scratch and rebuilt the whole thing from the ground up, implementing many <a href=\"https:\/\/ahrefs.canny.io\/rank-tracker\" target=\"_blank\" rel=\"noopener\">highly-requested features<\/a>&nbsp;in the process.<\/p>\n<p>But the official release&nbsp;of this new and improved Rank Tracker in August 2017 didn\u2019t spark the end of our development on this tool. Far from it, in fact. We\u2019ve been silently updating and adding new features to Rank Tracker ever since. Just look at this beauty:<\/p>\n<div id=\"attachment_21295\" style=\"width: 910px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21295\" class=\"wp-image-21295\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/05\/00-Rank-Tracker.jpg\" alt=\"00 Rank Tracker\" width=\"900\" height=\"792\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/05\/00-Rank-Tracker.jpg 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/05\/00-Rank-Tracker-768x676.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/05\/00-Rank-Tracker-483x425.jpg 483w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><p id=\"caption-attachment-21295\" class=\"wp-caption-text\">this is a screenshot of the actual project I have in my Ahrefs account<\/p><\/div>\n<p>We now decided that it\u2019s finally the right time to announce all those newly-added features. We also asked our talented videographer, Sam Oh, to create a brief instructional <a href=\"https:\/\/www.youtube.com\/watch?v=8wjvguG27tg\" rel=\"noopener\" target=\"_blank\">video<\/a> to show you how to use&nbsp;them.<\/p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-8wjvgug27tg\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-8wjvgug27tg\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/8wjvguG27tg?start=1&amp;feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/8wjvguG27tg?start=1&amp;feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe><\/p><\/div>\n<\/div>\n<\/div>\n<p>So here\u2019s what\u2019s new in Rank Tracker (since August 2017).<\/p>\n<h2>1. Brand new \u201cSERP features\u201d report<\/h2>\n<p>In all honesty, we had the \u201cSERP features\u201d report in the original release of&nbsp;Rank Tracker, but it wasn\u2019t particularly impressive.<\/p>\n<p>In fact, I hated&nbsp;it.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"441\" class=\"wp-image-21293\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/05\/facebook-quote.jpg\" alt=\"facebook quote\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/05\/facebook-quote.jpg 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/05\/facebook-quote-768x376.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/05\/facebook-quote-680x333.jpg 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>But today I\u2019m incredibly proud of what we have under the \u201cSERP features\u201d tab:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21305\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/05\/rank-tracker-serp-image-pack.jpg\" alt width=\"900\" height=\"468\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/05\/rank-tracker-serp-image-pack.jpg 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/05\/rank-tracker-serp-image-pack-768x399.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/05\/rank-tracker-serp-image-pack-680x354.jpg 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>The upper part of the report shows the SERP features owned by your website, plus those you could potentially steal. That\u2019s why we use two colors: grey for all available SERP features and blue for the ones you already own.<\/p>\n<p>As you can tell from my screenshot, \u201cImage pack\u201d is the most frequently occurring SERP feature across the keywords that I\u2019m tracking. It is present for 53% of all my tracked keywords, and our website already ranks in 30% of&nbsp;them.<\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Yes, we only rank in one featured snippet out of the 35 \u201cavailable\u201d ones. But, in all honesty, we never bothered to optimize our articles for featured snippets, despite having <a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/find-featured-snippets\/\" target=\"_blank\" rel=\"noopener\">an excellent process<\/a>.<\/div>\n<p>The bottom part of this report shows the SERP features that you cannot own, but it\u2019s still important to keep an eye on these since <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/serp-features\" data-ahr=\"https:\/\/ahrefs.com\/blog\/serp-features\/\" target=\"_blank\" rel=\"noopener\">SERP features tend to \u201csteal\u201d clicks away from the rest of the search results<\/a>.<\/p>\n<p>As you can see from my screenshot, the number of \u201cPeople also ask\u201d boxes has slightly decreased in the past few months, which means more clicks to the rest of the search results.<\/p>\n<p>In other words, the SERP features report is quite insightful, right?<\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Technically, your website can rank in the \u201cPeople also ask\u201d box, but one will need to \u201cclick\u201d on that box to see which page the answer comes from. None of the Rank Trackers are capable of \u201cclicking\u201d on anything in the search results.<\/div>\n<p>If you need to study which keywords have&nbsp;a specific SERP feature&nbsp;in the search results (and whether or not you rank in said feature), we have an awesome filter for&nbsp;that.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21306\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/05\/rank-tracker-serp-features-filter.jpg\" alt width=\"900\" height=\"453\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/05\/rank-tracker-serp-features-filter.jpg 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/05\/rank-tracker-serp-features-filter-768x387.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/05\/rank-tracker-serp-features-filter-680x342.jpg 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>I can\u2019t say that I\u2019ve tried all rank trackers available on the market today, but should you find one with better reporting of SERP features, please do let me know about&nbsp;it.<\/p>\n<h2>2. Improved UI of \u201cCompetitors\u201d tab<\/h2>\n<p>Originally, the \u201cCompetitors\u201d tab was somewhat unorganized and overloaded with data. So we took a stab at simplifying this report to make it cleaner and more intuitive.<\/p>\n<p>On the screenshot below, you can see that we\u2019re outperforming our competitors when it comes to \u201cImage pack\u201d rankings, while Moz is the leader in \u201cFeatured snippets.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"413\" class=\"wp-image-21292\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/05\/04-competitors-serp-features.jpg\" alt=\"04 competitors serp features\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/05\/04-competitors-serp-features.jpg 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/05\/04-competitors-serp-features-768x352.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/05\/04-competitors-serp-features-680x312.jpg 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<h2>3. \u201cShare of voice\u201d functionality<\/h2>\n<p>Rank Tracker allows you to track your site\u2019s performance against up to five competing websites. But sometimes the websites that you deem to be your competitors aren\u2019t the ones stealing away your search traffic.<\/p>\n<p>For every keyword that you put into Rank Tracker, we pull the top100 ranking pages - this allows us to calculate the so-called \u201cshare of voice\u201d across all pages and websites ranking in the search results for your tracked keywords.<\/p>\n<p>Just click on \u201cPages\u201d tab under \u201cCompetitors\u201d section:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"784\" height=\"452\" class=\"wp-image-21294\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/05\/05-competitors-pages-rank-tracker.jpg\" alt=\"05 competitors pages rank tracker\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/05\/05-competitors-pages-rank-tracker.jpg 784w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/05\/05-competitors-pages-rank-tracker-768x443.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/05\/05-competitors-pages-rank-tracker-680x392.jpg 680w\" sizes=\"auto, (max-width: 784px) 100vw, 784px\"><\/p>\n<p>As you can tell by the colored circles, I have only two competitors in my project for<em>&nbsp;ahrefs.com<\/em>: <em>Moz<\/em>&nbsp;and <em>Backlinko<\/em>.<\/p>\n<p>But based on the \u201cshare of voice\u201d for my tracked keywords, I should probably also start monitoring our ranking progress against the likes of <em>Monitor Backlinks<\/em> and <em>Wordstream<\/em>, as they seem to be getting organic search traffic from many of the same keywords as&nbsp;us.<\/p>\n<p>I like this feature a lot, but in my opinion, it\u2019s currently a little buried in the user interface. So if you feel that this feature should be moved to a more prominent spot, please <a href=\"https:\/\/twitter.com\/ahrefs\" target=\"_blank\" rel=\"noopener\">let us know<\/a>.<\/p>\n<h2>4. Ranking progress by&nbsp;tags<\/h2>\n<p>When reporting to your clients (or upper management), they will no doubt want to see a high-level view of ranking progress, rather than the individual movements for a few thousand keywords.<\/p>\n<p>That\u2019s why we automatically group all keywords in your project by their tags and show some aggregated data on their performance.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"258\" class=\"wp-image-21291\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/05\/03-group-by-tag.jpg\" alt=\"03 group by tag\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/05\/03-group-by-tag.jpg 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/05\/03-group-by-tag-768x220.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/05\/03-group-by-tag-680x195.jpg 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>A similar report is available under \u201cCompetitors\u201d section of Rank Tracker:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"258\" class=\"wp-image-21290\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/05\/06-tag-rank-tracker-competitors.jpg\" alt=\"06 tag rank tracker competitors\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/05\/06-tag-rank-tracker-competitors.jpg 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/05\/06-tag-rank-tracker-competitors-768x220.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/05\/06-tag-rank-tracker-competitors-680x195.jpg 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<h2>5. Improved email report<\/h2>\n<p>Not the kind of person who checks Rank Tracker daily? You\u2019ll love the new design of our email reports.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/06\/blog-rt-alert-900.jpg\" alt width=\"900\" height=\"2361\" class=\"alignnone size-full wp-image-21379\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/06\/blog-rt-alert-900.jpg 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/06\/blog-rt-alert-900-768x2015.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/06\/blog-rt-alert-900-162x425.jpg 162w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Besides the recap of your most notable movements for your tracked keywords, you now get a sample of gained and lost SERP features and some performance data based on&nbsp;tags.<\/p>\n<h2>Over to&nbsp;you<\/h2>\n<p>So that\u2019s the state of Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/rank-tracker\" rel=\"noopener\" target=\"_blank\">Rank Tracker<\/a> as of May&nbsp;2018.<\/p>\n<p>We\u2019re now planning to put it aside for a few months while we focus on releasing some fresh updates to other Ahrefs tools. But if you feel there\u2019s a critical Rank Tracker feature that can\u2019t wait, please <a href=\"https:\/\/ahrefs.canny.io\/\" target=\"_blank\" rel=\"noopener\">submit it here<\/a>&nbsp;and give <a href=\"https:\/\/twitter.com\/ahrefs\" target=\"_blank\" rel=\"noopener\">our team<\/a>&nbsp;(or <a href=\"https:\/\/twitter.com\/timsoulo\" target=\"_blank\" rel=\"noopener\">me personally<\/a>) a heads&nbsp;up.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We didn\u2019t just add a few more features to our old Rank Tracker. We started from scratch and rebuilt the whole thing from the ground up, implementing many highly-requested features&nbsp;in the process. But the official release&nbsp;of this new and improved<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":81,"featured_media":21405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[333],"tags":[],"coauthors":[],"class_list":["post-21298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-blog","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ahrefs\u2019 Rank Tracker just got even better!<\/title>\n<meta name=\"description\" content=\"Did you know that we\u2019ve been silently updating and adding new features to Rank Tracker over the past 10 months? Here are all the new features and updates we&#039;ve added.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/improved-rank-tracker\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ahrefs\u2019 Rank Tracker just got even better!\" \/>\n<meta property=\"og:description\" content=\"Here are all the new features and updates we&#039;ve added to Rank Tracker since August 2017.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/improved-rank-tracker\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:author\" content=\"timsoulo\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-06T14:45:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-07-13T12:30:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/06\/fb-rank-tracker-2018.png\" \/>\n\t<meta property=\"og:image:width\" content=\"951\" \/>\n\t<meta property=\"og:image:height\" content=\"495\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tim Soulo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@timsoulo\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ahrefs.com\/blog\/improved-rank-tracker\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/improved-rank-tracker\/\"},\"author\":{\"name\":\"Tim Soulo\",\"@id\":\"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/c0bf22f67b0ff8f8221976119abac64e\"},\"headline\":\"Ahrefs\u2019 Rank Tracker just got even better!\",\"datePublished\":\"2018-06-06T14:45:33+00:00\",\"dateModified\":\"2018-07-13T12:30:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/improved-rank-tracker\/\"},\"wordCount\":983,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/improved-rank-tracker\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/06\/fb-rank-tracker-2018.png\",\"articleSection\":[\"Product Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ahrefs.com\/blog\/improved-rank-tracker\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ahrefs.com\/blog\/improved-rank-tracker\/\",\"url\":\"https:\/\/ahrefs.com\/blog\/improved-rank-tracker\/\",\"name\":\"Ahrefs\u2019 Rank Tracker just got even better!\",\"isPartOf\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/improved-rank-tracker\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ahrefs.com\/blog\/improved-rank-tracker\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/06\/fb-rank-tracker-2018.png\",\"datePublished\":\"2018-06-06T14:45:33+00:00\",\"dateModified\":\"2018-07-13T12:30:00+00:00\",\"description\":\"Did you know that we\u2019ve been silently updating and adding new features to Rank Tracker over the past 10 months? 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