{"id":20985,"date":"2021-11-10T06:00:07","date_gmt":"2021-11-10T11:00:07","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=20985"},"modified":"2025-12-18T09:15:41","modified_gmt":"2025-12-18T14:15:41","slug":"free-online-marketing-courses","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/free-online-marketing-courses\/","title":{"rendered":"17 Free Online Marketing Courses to Learn Digital Marketing"},"content":{"rendered":"\n<div class=\"intro-txt\">We asked&nbsp;Twitter users to recommend their favorite free digital marketing courses and received over a hundred replies:<\/div>\n\n\n\n<p>https:\/\/twitter.com\/timsoulo\/status\/1427507717569060866<\/p>\n\n\n\n<p>Courses from Google\u2019s Digital Garage, HubSpot Academy, and <a href=\"https:\/\/ahrefs.com\/academy\">Ahrefs Academy<\/a>&nbsp;all got a seal of approval. But what else met the&nbsp;mark?<\/p>\n<p>To narrow my search, I looked at&nbsp;the:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instructors behind the courses.<\/li>\n<li>Ratings and reviews.<\/li>\n<li>Level of experience expected of students (beginner, intermediate, expert).<\/li>\n<li>Relevance of the course material in today\u2019s marketing landscape.<\/li>\n<\/ul>\n<p>Here are the free digital marketing courses that made the&nbsp;cut:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#1-use-tik-tok-by-later\">How to Use TikTok for Business by Later.com<\/a><\/li>\n<li><a href=\"#2-social-media-in-noisy-world\">Context is Key: Social Media Strategy in a Noisy Online World<\/a><\/li>\n<li><a href=\"#3-instagram-business-build-engaged-community\">Instagram for Business: Build an Engaged Community&nbsp;<\/a><\/li>\n<li><a href=\"#4-blogging-for-business-by-ahrefs\">Blogging for Business by Ahrefs<\/a><\/li>\n<li><a href=\"#5-seo-training-course-by-ahrefs\">SEO Training Course by Ahrefs<\/a><\/li>\n<li><a href=\"#6-digital-skills-marketing-by-accenture\">Digital Skills: Digital Marketing by Accenture<\/a><\/li>\n<li><a href=\"#7-content-marketing-certification-by-hubspot\">Content Marketing Certification Course by HubSpot<\/a><\/li>\n<li><a href=\"#8-intro-social-media-advertising-by-buffer\">Introduction to Social Media Advertising by Buffer<\/a><\/li>\n<li><a href=\"#9-digital-and-social-by-twitter-flight-school\">Digital &amp; Social by Twitter Flight School<\/a><\/li>\n<li><a href=\"#10-google-ads-by-skillshop\">Google Ads by Skillshop<\/a><\/li>\n<li><a href=\"#11-seo-training-by-hubspot\">SEO Training Course by HubSpot<\/a><\/li>\n<li><a href=\"#12-use-instagram-stories-for-business-by-later\">How to Use Instagram Stories (IGS) for Business by Later.com<\/a><\/li>\n<li><a href=\"#13-microsoft-advertising-certificate\">Microsoft Advertising Certification<\/a><\/li>\n<li><a href=\"#14-email-marketing-certification-by-hubspot\">Email Marketing Certification by HubSpot<\/a><\/li>\n<li><a href=\"#15-ppc-university-by-wordstream\">PPC University by Wordstream<\/a><\/li>\n<li><a href=\"#16-google-primer-marketing-and-measurement\">Google Primer: Marketing &amp; Measurement<\/a><\/li>\n<li><a href=\"#17-google-digital-garage-fundamentals-digital-marketing\">Google Digital Garage: Fundamentals of Digital Marketing<\/a><\/li>\n<li><a href=\"#18-bonus-learning-seo\">Bonus: LearningSEO<\/a><\/li>\n<\/ol>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to Use TikTok for Business by Later.com\" data-section=\"1-use-tik-tok-by-later\">\n\n\n\n<h2 class=\"wp-block-heading\">1. How to Use TikTok for Business by Later.com<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><strong>Instructor(s): <\/strong><a href=\"https:\/\/twitter.com\/taylrn\">Taylor Loren<\/a><strong><br>Topic: <\/strong>Social media marketing<br><strong>Level: <\/strong>Beginner<br><strong>Certification: <\/strong>No <br><strong>Duration: <\/strong>35 mins<br><strong>Available at: <\/strong><a href=\"https:\/\/later.com\/training\/tiktok-for-business\/\" target=\"_blank\" rel=\"noopener\">Later.com<\/a><\/p>\n<p>Taylor Loren, the former director of content marketing at Later, leads this short online course that\u2019s guided mostly by her experiences on the popular social media platform.<\/p>\n\n\n\n<p>With over 26,000 followers on TikTok, she doles out useful tips you might not have known\u2014like the fact that using trending audio clips or video-editing effects could boost your chances of landing on the For You&nbsp;page.<\/p>\n<p>Some things to note: The 35-minute video lesson is essentially a primer into the world of TikTok Business for complete newbies. Having used the short-video platform myself, I\u2019ve found it to be rather intuitive anyway.<\/p>\n\n\n\n<p>Still, Taylor\u2019s&nbsp;tips are especially helpful if you\u2019re looking to make full use of the algorithm to expand your reach through eye-catching content and TikTok ads.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Context is Key: Social Media Strategy in a Noisy Online World\" data-section=\"2-social-media-in-noisy-world\">\n\n\n\n<h2 class=\"wp-block-heading\">2. Context is Key: Social Media Strategy in a Noisy Online World<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><strong>Instructor(s): <\/strong><a href=\"https:\/\/twitter.com\/garyvee\">Gary Vaynerchuk<\/a><strong><br>Topic: <\/strong>Social media marketing<br><strong>Level: <\/strong>Beginner<br><strong>Certification: <\/strong>No<br><strong>Duration: <\/strong>1h 31m<br><strong>Available at: <\/strong><a href=\"https:\/\/www.skillshare.com\/classes\/Context-is-Key-Social-Media-Strategy-in-a-Noisy-Online-World\/101309737\" target=\"_blank\" rel=\"noopener\">Skillshare<\/a><\/p>\n<p>Gary Vaynerchuk is the CEO and co-founder of digital social media agency <a href=\"https:\/\/vaynermedia.com\/\">Vaynermedia<\/a>, and his 2.4 million follower count <a href=\"https:\/\/twitter.com\/garyvee\">on Twitter<\/a>&nbsp;can attest to his success.<\/p>\n<p>So it\u2019s no surprise that over 50,000 students have completed this Skillshare course, of which 81% indicated it either exceeded or met their expectations.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"is-style-default aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/10\/1-class-ratings.png\" alt=\"Bar chart of class ratings\"><\/figure>\n<\/div>\n<p>Spread over 23 video lessons, this course looks at how to develop tailored strategies for social media platforms, including Twitter, Facebook, and Instagram, as well as tips on building a solid brand narrative.<\/p>\n<p>While we think the case studies on Pinterest and Tumblr aren\u2019t particularly relevant today, this course is still worth a shot. You\u2019ll learn some tactics that Gary&nbsp;used to grow major brands like General Electric and PepsiCo.<\/p>\n\n<p>There\u2019s also an optional project involving the creation of a channel-specific social media strategy for a brand of your choice, although this is more for practice since it isn\u2019t graded.<\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> <em>This course is free with a Skillshare trial.<\/em><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Instagram for Business: Build an Engaged Community\" data-section=\"3-instagram-business-build-engaged-community\">\n\n\n\n<h2 class=\"wp-block-heading\">3. Instagram for Business: Build an Engaged Community<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><strong>Instructor(s): <\/strong><a href=\"https:\/\/www.instagram.com\/tylerjmccall\/\">Tyler McCall<\/a><strong><br>Topic: <\/strong>Social media marketing<br><strong>Level: <\/strong>Beginner<br><strong>Certification: <\/strong>No<br><strong>Duration: <\/strong>1h 31m<br><strong>Available at: <\/strong><a href=\"https:\/\/www.skillshare.com\/classes\/Instagram-for-Business-Build-an-Engaged-Community-Learn-with-Iconosquare\/1154735260\" target=\"_blank\" rel=\"noopener\">Skillshare<\/a><\/p>\n\n\n\n<p>As a freelance Instagram marketing strategist, Tyler McCall knows the ins and outs of the platform.<\/p>\n\n\n\n<p>In this 13-lesson course, he invites marketers and business owners to relook at the basics of building an engaged community. &nbsp;While the course was developed in conjunction with Iconosquare, you don\u2019t need to use the social media analytics tool to follow the lessons.<\/p>\n<p>Besides sharing how you can define your audience and set the right objectives, Tyler&nbsp;looks at how to craft attention-grabbing visuals, measure success through Iconosquare, and capitalize on comments and hashtags to build a community.<\/p>\n<p>There\u2019s also a bonus lesson on leveraging Instagram Stories to convert followers to your website or newsletter, plus class worksheets for an optional hands-on assignment.<\/p>\n<p>Over 22,000 students have completed the course. And of those who rated it,&nbsp;96%&nbsp;said it exceeded or met their expectations. Tyler&nbsp;walks the talk too: He\u2019s got <a href=\"https:\/\/www.instagram.com\/tylerjmccall\/\">close to 50,000 followers on Instagram<\/a>.<br><\/p><div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div><b> <\/b><em>This course is free with a Skillshare trial.<\/em><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Blogging for Business by Ahrefs\" data-section=\"4-blogging-for-business-by-ahrefs\">\n\n\n\n<h2 class=\"wp-block-heading\">4. Blogging for Business by Ahrefs<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><strong>Instructor(s): <\/strong><a href=\"https:\/\/twitter.com\/timsoulo\">Tim Soulo<\/a><strong><br>Topic: <\/strong>Content marketing<br><strong>Level: <\/strong>Beginner<br><strong>Certification: <\/strong>No <br><strong>Duration: <\/strong>4h 50m<br><strong>Available at: <\/strong><a href=\"https:\/\/ahrefs.com\/academy\/blogging-for-business\" target=\"_blank\" rel=\"noopener\">Ahrefs Academy<\/a>&nbsp;<\/p>\n<p>How did we grow the Ahrefs Blog to hundreds of thousands of monthly visits? That\u2019s what this course aims to teach viewers. It\u2019s part of <a href=\"https:\/\/ahrefs.com\/academy\">Ahrefs Academy<\/a>, our online school that features four detailed courses to help you improve as a content marketer with the Ahrefs toolset.<\/p>\n<p>Led by Ahrefs CMO Tim Soulo, Blogging for Business is spread over 11 modules and 40 lessons. These include foundational videos, such as key <a href=\"https:\/\/ahrefs.com\/blog\/customer-acquisition\/\">customer acquisition channels<\/a> and growth strategies to know, idea generation tips, as well as tips on optimizing and promoting your content for further growth.<\/p>\n<p>There are also bonus videos, including an in-depth chat with <a href=\"https:\/\/twitter.com\/noahkagan\">Noah Kagan<\/a>, who is the brains behind the daily deals platform Appsumo. The best bit: No sign-up is required for this free course.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"SEO Training Course by Ahrefs\" data-section=\"5-seo-training-course-by-ahrefs\">\n\n\n\n<h2 class=\"wp-block-heading\">5. SEO Training Course by Ahrefs<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><strong>Instructor(s): <\/strong><a href=\"https:\/\/twitter.com\/samsgoh\">Sam Oh<\/a><strong><br>Topic: <\/strong>Search engine optimization (SEO) <br><strong>Level: <\/strong>Beginner<br><strong>Certification: <\/strong>No <br><strong>Duration: <\/strong>2 hrs<br><strong>Available at: <\/strong><a href=\"https:\/\/ahrefs.com\/academy\/seo-training-course\" target=\"_blank\" rel=\"noopener\">Ahrefs Academy<\/a>&nbsp;<\/p>\n\n\n\n<p>This course will arm you with a foundational understanding of applying the SEO basics\u2014including keyword research, on-page SEO, and link-building strategies to help you rank higher in search engines.<\/p>\n<p>Guided by how Ahrefs achieved compounding growth through SEO, the course is broken into four modules and spread over 14 lessons. It concludes with a look at the importance of <a href=\"https:\/\/ahrefs.com\/seo\/technical-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/technical-seo\/\">technical SEO<\/a>&nbsp;and best practices to&nbsp;know.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Digital Skills: Digital Marketing by Accenture\" data-section=\"6-digital-skills-marketing-by-accenture\">\n\n\n\n<h2 class=\"wp-block-heading\">6. Digital Skills: Digital Marketing by Accenture<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><strong>Creator<\/strong><strong>: <\/strong><a href=\"https:\/\/www.linkedin.com\/in\/hkhurst\/?originalSubdomain=uk\">Harry Hurst<\/a><br><strong>Mentors: <\/strong><a href=\"https:\/\/www.linkedin.com\/in\/saikatblogger\/?originalSubdomain=in\">Saikat Sengupta<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/rita-bruni-0470b290\/?originalSubdomain=ca\">Rita Bruni<\/a><strong><br>Topic: <\/strong>Digital marketing<br><strong>Level: <\/strong>Beginner<br><strong>Certification: <\/strong>Yes<br><strong>Duration: <\/strong>~4 hrs<br><strong>Available at: <\/strong><a href=\"https:\/\/www.futurelearn.com\/courses\/digital-skills-digital-marketing\" target=\"_blank\" rel=\"noopener\">Futurelearn.com<\/a><\/p>\n<p>Curious about the different <a href=\"https:\/\/ahrefs.com\/blog\/digital-marketing-strategies\/\">digital marketing strategies<\/a>&nbsp;you could use to grow your business or career? This introductory course could steer you in the right direction. The proof is in the pudding, with more than 200,000 students having completed the highly rated course.<\/p>\n<p>Over roughly two weeks, the 19-lesson video course covers the basics of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digital marketing<\/li>\n<li>Display and PPC advertising<\/li>\n<li>SEO<\/li>\n<li>Email marketing<\/li>\n<\/ul>\n\n\n\n<p>In the concluding lessons, you\u2019ll then learn how to apply these techniques to your work. This elementary course includes tests to validate your learning, as well as a PDF certificate of achievement (accredited by the CDP Certification Service) upon completion.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Content Marketing Certification Course by HubSpot\" data-section=\"7-content-marketing-certification-by-hubspot\">\n\n\n\n<h2 class=\"wp-block-heading\">7.&nbsp;Content Marketing Certification Course by HubSpot<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><strong>Creator<\/strong><strong>(s):<\/strong><a href=\"https:\/\/twitter.com\/justinrchampion?lang=en\"> Justin Champion<\/a><u>,<\/u>&nbsp;<a href=\"https:\/\/twitter.com\/willthefrench?lang=en\">Guillaume Delloue<\/a><u>,<\/u>&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/abigaeld\/\">Abigael Donahue<\/a><strong>, <\/strong><a href=\"https:\/\/twitter.com\/AJBeltis?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\">AJ Beltis<\/a><strong>, <\/strong><a href=\"https:\/\/twitter.com\/matthewbarby\">Matthew Howells-Barby<\/a><strong>, <\/strong><a href=\"https:\/\/www.linkedin.com\/in\/coreybraccialini\/\">Corey Braccialini<\/a><strong>, <\/strong><a href=\"https:\/\/twitter.com\/lindsayregina?lang=en\">Lindsay Thibeault<\/a><strong><br>Topic: <\/strong>Content marketing<br><strong>Level: <\/strong>Beginner<br><strong>Certification: <\/strong>Yes <br><strong>Duration: <\/strong>6.2 hrs<br><strong>Available at:<\/strong>&nbsp;<a href=\"https:\/\/academy.hubspot.com\/courses\/content-marketing\" target=\"_blank\" rel=\"noopener\">HubSpot Academy<\/a>&nbsp;<\/p>\n\n\n\n<p>This one received multiple shouts in Tim\u2019s Twitter thread. To get access to the free content marketing course, you\u2019ll need to set up a HubSpot account.<\/p>\n\n\n\n<p>It\u2019s well worth your time, though. I did so in minutes by linking my Google account and answering a few simple questions.<\/p>\n<p>The course opens with a foundation on content marketing fundamentals and storytelling tips, followed by 12 lessons on developing a content creation framework and measuring the efficacy of your content.<\/p>\n<p>Led by various industry professionals, most of whom are from HubSpot\u2019s marketing team, the course includes multiple quizzes to test your knowledge of the topics covered.<\/p>\n\n\n\n<p>At the end, you can opt to take the three-hour exam. It comprises 60 multiple choice questions\u2014of which you\u2019ll require a score of 45\/60 to&nbsp;pass.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Introduction to Social Media Advertising by Buffer\" data-section=\"8-intro-social-media-advertising-by-buffer\">\n\n\n\n<h2 class=\"wp-block-heading\">8. Introduction to Social Media Advertising by Buffer<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><strong>Instructor(s): <\/strong><a href=\"https:\/\/twitter.com\/Brian_G_Peters\">Brian Peters<\/a><strong><br>Topic: <\/strong>Social media advertising <br><strong>Level: <\/strong>Beginner<br><strong>Certification: <\/strong>No <br><strong>Duration: <\/strong>53 mins<br><strong>Available at:<\/strong>&nbsp;<a href=\"https:\/\/www.skillshare.com\/classes\/Introduction-to-Social-Media-Advertising-Learn-with-Buffer\/1063310630\" target=\"_blank\" rel=\"noopener\">Skillshare<\/a><\/p>\n\n\n\n<p>Formerly a digital and social media manager at Buffer, Brian Peters introduces beginners to the potential of paid social advertising and how to create a social media ad campaign from scratch.<\/p>\n\n\n\n<p>The 10-lesson course looks at key terms to know, the <a href=\"https:\/\/ahrefs.com\/blog\/marketing-funnels\/\">marketing funnel<\/a>, goal- and budget-setting, and optimizing campaigns for long-term success.<\/p>\n<p>Over 21,500 students have completed it thus far, with almost 50% of reviews indicating the course exceeded expectations\u2014thanks to Brian\u2019s engaging teaching and the helpful examples used.&nbsp;<br><\/p><div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div><b> <\/b><em>This course is free with a Skillshare trial.<\/em><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Digital &amp; Social by Twitter Flight School\" data-section=\"9-digital-and-social-by-twitter-flight-school\">\n\n\n\n<h2 class=\"wp-block-heading\">9. Digital &amp; Social by Twitter Flight School<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><strong>Instructor(s): <\/strong>N\/A<strong><br>Topic: <\/strong>Social media advertising<br><strong>Level: <\/strong>Advanced<br><strong>Certification: <\/strong>Yes (for Twitter Video Badge course only)<br><strong>Duration: <\/strong>5.2 hrs<br><strong>Available at: <\/strong><a href=\"https:\/\/www.twitterflightschool.com\/student\/path\/578806-digital-social\" target=\"_blank\" rel=\"noopener\">Twitter Flight School&nbsp;<\/a><strong><a href=\"https:\/\/www.twitterflightschool.com\/student\/path\/578806-digital-social\"><br><\/a><\/strong><\/p>\n\n\n\n<p>Ever wondered how to leverage Twitter as an advertising platform? Let this course show you through 13 modules, further whittled into digestible articles that each concludes with a multiple-choice knowledge check pitstop.<\/p>\n\n\n\n<p>Given this course is for experienced growth marketers, topics covered range from an introduction to Twitter Ads Manager to launching and measuring campaign success rates on both mobile apps and websites.<\/p>\n<p>While we generally favor video lessons, having the information listed via short articles allows you to check on covered pointers more quickly. To get started, log in to your Twitter account, and you\u2019ll be all&nbsp;set.<\/p>\n<p>If your bigger goal is to score a badge for display on your Twitter and LinkedIn profiles, try the <a href=\"https:\/\/www.twitterflightschool.com\/student\/path\/493121-twitterflightschool-video-badge\">#TwitterFlightSchool Video Badge<\/a>&nbsp;course instead. It covers video ads on the social media platform.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Google Ads by Skillshop\" data-section=\"10-google-ads-by-skillshop\">\n\n\n\n<h2 class=\"wp-block-heading\">10. Google Ads by Skillshop<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><strong>Instructor(s): <\/strong>N\/A<strong><br>Topic: <\/strong>Search engine marketing (SEM)<br><strong>Level: <\/strong>Beginner to intermediate<br><strong>Certification: <\/strong>Yes (Google Ads Certified)&nbsp;<br><strong>Duration: <\/strong>Dependent on your commitment <br><strong>Available at: <\/strong><a href=\"https:\/\/skillshop.exceedlms.com\/student\/catalog\/list?category_ids=53-google-ads?use_local=true\" target=\"_blank\" rel=\"noopener\">Skillshop<\/a>&nbsp;<strong><br><\/strong><br><a href=\"https:\/\/skillshop.withgoogle.com\/#?modal_active=none\">Skillshop by Google<\/a>&nbsp;is an online academy of sorts that offers courses for some of its major tools, including:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Ads<\/li>\n<li>Analytics Academy<\/li>\n<li>Google Ad Manager<\/li>\n<li>Google Marketing Platform<\/li>\n<li>Google My Business<\/li>\n<\/ul>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/10\/2-google-ads-certifications.jpg\" alt=\"List of Google Ads certifications\"><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>While Google Ads brands itself as ideal for beginners, we reckon you\u2019ll at least need some working knowledge of SEM to follow the lessons easily.<\/p>\n\n\n\n<p>They\u2019re formatted much like the courses on Twitter Flight School, except in greater depth. Start with a pre-self-assessment, then go ahead with checking off each topic, some of which include optional videos to deepen your knowledge.<\/p>\n<p>We like that the learning is self-paced. But fair warning: The sheer number of courses (and topics) could leave you feeling overwhelmed, so take your time perusing the lessons before committing to a&nbsp;topic.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"SEO Training Course by HubSpot\" data-section=\"11-seo-training-by-hubspot\">\n\n\n\n<h2 class=\"wp-block-heading\">11. SEO Training Course by HubSpot<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><strong>Instructor(s): <\/strong><a href=\"https:\/\/twitter.com\/inboundrachel?lang=en\">Rachel Sheldon<\/a><strong><br>Topic: <\/strong>SEO <br><strong>Level: <\/strong>Beginner to intermediate<br><strong>Certification: <\/strong>Yes <br><strong>Duration:<\/strong>&nbsp;2h 21m<br><strong>Available at: <\/strong><a href=\"https:\/\/academy.hubspot.com\/courses?page=1#certsOnly=true\" target=\"_blank\" rel=\"noopener\">HubSpot Academy<\/a><\/p>\n\n\n\n<p>Led by Rachel Sheldon, an inbound professor at HubSpot Academy, this introductory course to SEO covers all the basics you\u2019d expect. These include website optimization, on-page and technical SEO, and keyword research. There are worksheets and three-question quizzes too, followed by a three-hour exam to test your knowledge.<\/p>\n<p>Like the other HubSpot Academy courses in this list, you\u2019ll be certified should you score a minimum of 45\/60.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to Use Instagram Stories (IGS) for Business by Later.com\" data-section=\"12-use-instagram-stories-for-business-by-later\">\n\n\n\n<h2 class=\"wp-block-heading\">12. How to Use Instagram Stories (IGS) for Business by Later.com<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><strong>Instructor(s): <\/strong><a href=\"https:\/\/mobile.twitter.com\/lexieecarbone\/with_replies\">Lexie Carbone<\/a>, <a href=\"https:\/\/twitter.com\/taylrn?\">Taylor Loren<\/a>&nbsp;<strong><br>Topic: <\/strong>Social media marketing&nbsp;<br><strong>Level: <\/strong>Beginner <br><strong>Certification: <\/strong>No&nbsp;<br><strong>Duration:<\/strong>&nbsp;~60 mins&nbsp;<br><strong>Available at: <\/strong><a href=\"https:\/\/later.com\/training\/instagram-stories\/\" target=\"_blank\" rel=\"noopener\">Later.com<\/a><\/p>\n\n\n\n<p>Taylor\u2014who is also featured in the <a href=\"#h.bmw1f08xa3cd\">above course<\/a>&nbsp;on using TikTok for business\u2014hosts this hourlong course alongside Lexie Carbone, a marketing campaign manager at&nbsp;Later.<\/p>\n\n\n\n<p>While this course was developed in 2019, the content remains up to date since most of the videos have been replaced with a series of 11 articles. Through these, you\u2019ll learn how to leverage IGS to grow your business on the social media platform.<\/p>\n<p>The course is split into three tracks: design, growth, and strategy, all of which play a crucial role in capturing and retaining Instagram users\u2019 interest. We find the growth track particularly useful; the lessons explain IGS analytics and how to make sense of each metric to improve your Stories strategy.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Microsoft Advertising Certification\" data-section=\"13-microsoft-advertising-certificate\">\n\n\n\n<h2 class=\"wp-block-heading\">13. Microsoft Advertising Certification<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><strong>Instructor(s): <\/strong>N\/A<strong><br>Topic: <\/strong>SEM<br><strong>Level: <\/strong>Intermediate<br><strong>Certification: <\/strong>Yes (Microsoft Advertising Certified professional badge and printable certificate)<br><strong>Duration:<\/strong>&nbsp;Dependent on your commitment <br><strong>Available at: <\/strong><a href=\"https:\/\/learninglab.about.ads.microsoft.com\/training\/training-certification\/\" target=\"_blank\" rel=\"noopener\">Microsoft.com<\/a><\/p>\n\n\n\n<p>You\u2019ll be doing far more reading than watching in this text-heavy course, which features a 230-page study guide. Still, we reckon it\u2019s worth your time if you intend to add the badge to your social media platforms, including LinkedIn.<\/p>\n<p>The <a href=\"https:\/\/advertiseonbing-blob.azureedge.net\/blob\/bingads\/media\/baap-refresh\/microsoft-advertising-certified-professional-study-guide_en-us.pdf\">free downloadable<\/a>&nbsp;includes a checklist of accreditation topics. Among&nbsp;them:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Basics of Microsoft Advertising and how pay-per-click advertising works<\/li>\n<li>PPC bidding, traffic estimations, and cost-per-click strategies<\/li>\n<li>Budgeting and billing<\/li>\n<li>LinkedIn Profile targeting<\/li>\n<\/ul>\n\n\n\n<p>To avoid the monotony of pure text, the study guide is supplemented with screenshots from Bing ads, as well as diagrams of fictitious case studies.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Email Marketing Certification by HubSpot\" data-section=\"14-email-marketing-certification-by-hubspot\">\n\n\n\n<h2 class=\"wp-block-heading\">14. Email Marketing Certification by HubSpot<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><strong>Instructor(s): <\/strong><a href=\"https:\/\/twitter.com\/csembler\">Courtney Sembler <\/a><strong><br>Topic: <\/strong>Email marketing<br><strong>Level: <\/strong>Beginner to intermediate<br><strong>Certification: <\/strong>Yes&nbsp;<br><strong>Duration:<\/strong>&nbsp;3h 18m<br><strong>Available at: <\/strong><a href=\"https:\/\/academy.hubspot.com\/courses\/email-marketing#\">HubSpot Academy<\/a><\/p>\n\n\n\n<p>Bland, impersonal emails are overdone and <a href=\"https:\/\/ahrefs.com\/blog\/outreach\/\">ineffective<\/a>.&nbsp;So why are people still relying on them? This course challenges you to rethink tired email marketing tactics through nine topics and 28 videos that come with quizzes to keep you on&nbsp;track.<\/p>\n<p>Hosted by Courtney Sembler, a senior manager at HubSpot, you\u2019ll learn how to \u201chumanize\u201d your copy, develop relationships through lead nurturing, and apply these lessons using the software company\u2019s free email marketing tool.<\/p>\n<p>As with all HubSpot courses, you\u2019re given three hours to complete a 60-question exam at the end, with the chance to secure an email marketing certificate.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"PPC University by Wordstream\" data-section=\"15-ppc-university-by-wordstream\">\n\n\n\n<h2 class=\"wp-block-heading\">15. PPC University by Wordstream<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><strong>Instructor(s)<\/strong><strong>: <\/strong>N\/A<strong><br>Topic: <\/strong>SEM<br><strong>Level: <\/strong>Beginner <br><strong>Certification: <\/strong>No <br><strong>Duration:<\/strong>&nbsp;Dependent on your commitment <br><strong>Available at: <\/strong><a href=\"https:\/\/www.wordstream.com\/learn\" target=\"_blank\" rel=\"noopener\">Wordstream<\/a><\/p>\n\n\n\n<p>Curious about the PPC model? Then let Wordstream be your guide. Its PPC University features three guided courses to arm you with the knowledge to do keyword research, participate in Google AdWords auctions, as well as optimize your Google Ads campaigns.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-136291\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/10\/3-ppc-university.jpg\" alt width=\"1317\" height=\"1600\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/10\/3-ppc-university.jpg 1317w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/10\/3-ppc-university-350x425.jpg 350w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/10\/3-ppc-university-768x933.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/10\/3-ppc-university-1264x1536.jpg 1264w\" sizes=\"auto, (max-width: 1317px) 100vw, 1317px\"><\/p>\n<p>As a beginner, I find PPC 101 helpful: There are 11 articles explaining the basics, such as click-through rates and cost per action, as well as a step-by-step guide to setting up your Google Ads account.<\/p>\n\n\n\n\n\n<p><span style=\"font-weight: 400;\">If you want to go into greater depth, there\u2019s also a 32-page PPC 101 guide to make use of\u2014and it\u2019s free to download upon sign-up.<\/span><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Google Primer: Marketing &amp; Measurement\" data-section=\"16-google-primer-marketing-and-measurement\">\n\n\n\n<h2 class=\"wp-block-heading\">16. Google Primer: Marketing &amp; Measurement<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><strong>Instructor(s): <\/strong>N\/A<strong><br>Topic: <\/strong>Marketing (general)<br><strong>Level: <\/strong>Beginner to advanced<br><strong>Certification: <\/strong>No <br><strong>Duration:<\/strong>&nbsp;N\/A<br><strong>Available at: <\/strong><a href=\"https:\/\/www.yourprimer.com\/en\/lesson-catalog\/2\" target=\"_blank\" rel=\"noopener\">YourPrimer.com<\/a>&nbsp;<\/p>\n\n\n\n<p>Google Primer is a <a href=\"https:\/\/www.yourprimer.com\/\">free app<\/a>&nbsp;for business owners and marketers, with five-minute lessons covering digital marketing, measurement, social media, analytics, and&nbsp;more.<\/p>\n\n\n\n<p>There are three key tracks for your picking: Business &amp; Operations, Brand &amp; Identity, and Marketing &amp; Measurement.<\/p>\n<p>The latter is particularly well rounded and relevant, with 10 overarching topics for both beginners and experienced marketers. Some interesting lessons include crowdsourcing your user testing, making the most of a creative agency, and reaching the right audience through an app campaign.<\/p>\n<p>Few courses offer on-the-go lessons in as digestible a format as Google Primer, so we highly recommend it.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Google Digital Garage: Fundamentals of Digital Marketing\" data-section=\"17-google-digital-garage-fundamentals-digital-marketing\">\n\n\n\n<h2 class=\"wp-block-heading\">17. Google Digital Garage: Fundamentals of Digital Marketing<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><strong>Instructor(s):<\/strong> N\/A<br><strong>Topic:<\/strong> Marketing (general)<br><strong>Level:<\/strong> Beginner<br><strong>Certification:<\/strong> Yes<br><strong>Duration:<\/strong> 40 hrs<br><strong>Available at:<\/strong>&nbsp;<a href=\"https:\/\/learndigital.withgoogle.com\/digitalgarage\/course\/digital-marketing\" target=\"_blank\" rel=\"noopener\">Google Digital Garage<\/a><\/p>\n<p>For a deep dive into the basics of digital marketing, start with this course that\u2019s accredited by the Interactive Advertising Bureau Europe and The Open University. You\u2019ll be introduced to Digital Garage and taught to build and grow your online business strategy over 26 modules.<\/p>\n<p>The course also delves into SEO and SEM, mobile advertising, and even building an ecommerce business.<\/p>\n<p>Considering how much you\u2019ll stand to learn, a 40-hour course really isn\u2019t such a heavy commitment\u2014especially when you\u2019re free to pace yourself while led by video tutorials and practical exercises.<\/p>\n<p>To secure your certification for use on LinkedIn and in your CV, pass the final 40-question exam. Google Digital Garage was also one of the top mentions in our Twitter thread, if we may&nbsp;add.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Bonus: LearningSEO\" data-section=\"18-bonus-learning-seo\">\n\n\n\n<h2 class=\"wp-block-heading\">18. Bonus: LearningSEO<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/learningseo.io\/\">LearningSEO<\/a>&nbsp;isn\u2019t a course per se. Rather, it\u2019s an extensive (and regularly updated) repository of resources for anyone looking to boost their SEO knowledge.<\/p>\n<p>I like how detailed and organized it is: There are external guides, courses, and videos categorized based on your experience level. It covers <a href=\"https:\/\/ahrefs.com\/seo\/seo-basics\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-basics\/\">SEO <\/a><a href=\"https:\/\/ahrefs.com\/seo\/seo-basics\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-basics\/\">basics<\/a>&nbsp;(measuring&nbsp;and reporting SEO) and even discusses the technicalities of <a href=\"https:\/\/ahrefs.com\/blog\/crawl-budget\/\">crawl budget optimization<\/a> and <a href=\"https:\/\/ahrefs.com\/blog\/seo-contract\/\">developing<\/a><a href=\"https:\/\/ahrefs.com\/blog\/seo-contract\/\">&nbsp;SEO contracts<\/a>.<\/p>\n<p>You\u2019re even able to <a href=\"https:\/\/docs.google.com\/spreadsheets\/u\/1\/d\/16zgkN6jw35X-6NDsYU1gZMbhxF5Sj0gLqgv9VSPmlT0\/copy\">make a (shareable) copy of the SEO list<\/a>, which comes complete with checkboxes in a color-coded spreadsheet.<\/p>\n<h2>Final thoughts<\/h2>\n\n\n\n<p>Completing a course takes commitment (I should know!). So if you\u2019re feeling overwhelmed, first consider what gets you excited. If it\u2019s content marketing, start from there. Then, progress to more technical areas you\u2019d like to improve on, such as developing and measuring ad campaigns. And try starting with a free course (like this <a href=\"https:\/\/skillfloor.com\/free-digital-marketing-course\">Skillfloor<\/a> one) to test the waters.<\/p>\n\n\n\n<p>All the courses featured here are self-paced too, so take all the time you need to fully grasp each topic. Having a solid foundation truly is key to getting better at digital marketing.<\/p>\n\n\n\n<p>Got questions? Ping me <a href=\"https:\/\/twitter.com\/RebLiew\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>https:\/\/twitter.com\/timsoulo\/status\/1427507717569060866 Courses from Google\u2019s Digital Garage, HubSpot Academy, and Ahrefs Academy&nbsp;all got a seal of approval. But what else met the&nbsp;mark? To narrow my search, I looked at&nbsp;the: Instructors behind the courses. Ratings and reviews. Level of experience expected of<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":164,"featured_media":136610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[390],"tags":[],"coauthors":[425],"class_list":["post-20985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>17 Free Online Marketing Courses to Learn Digital Marketing<\/title>\n<meta name=\"description\" content=\"After evaluating over 100+ free digital marketing courses, here are the 17 that made the cut.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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