{"id":201436,"date":"2026-07-24T06:03:53","date_gmt":"2026-07-24T11:03:53","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=201436"},"modified":"2026-07-24T06:03:53","modified_gmt":"2026-07-24T11:03:53","slug":"ai-search-trends","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/ai-search-trends\/","title":{"rendered":"5 AI Search Trends I\u2019m Seeing in 2026, Backed by Ahrefs Data"},"content":{"rendered":"<div class=\"intro-txt\">AI search is the most consequential thing to happen to our industry in a decade\u2026 and the most over-narrated.<\/div>\n<p>Every week brings a new acronym, a new era, a new thing you are supposedly already too late&nbsp;for.<\/p>\n<p>Some of it changes how we work, but a lot of it is\u2014let\u2019s be honest\u2014noise.<\/p>\n<p>Well, fear&nbsp;not.<\/p>\n<p>I\u2019ve curated some <strong>genuine<\/strong> AI search trends that have been building throughout the year, backing up my observations with cold, hard search volume and social media discussion\u2014with a little help from <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> and <a href=\"https:\/\/letaido.com\/\">Letaido<\/a>.<\/p>\n<h2><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Demand for AI ROI reporting is ramping up\" data-section=\"demand-reporting\"> 1. Demand for AI ROI reporting is ramping up&nbsp;<\/div><\/div><\/h2>\n<p>Ever since ChatGPT launched in 2022, marketers have wanted to know whether their brand gets recommended in AI answers.<\/p>\n<p>Demand for AI visibility tools has exploded over the last year more than any other, with searches like \u201cai search tracking\u201d up 184%, and \u201cai rank tracking\u201d up&nbsp;175%.<\/p>\n<div id=\"attachment_201437\" style=\"width: 2010px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-201437\" class=\"wp-image-201437\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-tracking-us-monthly-search-volume-sou.png\" alt=\"\u201cAI search tracking\u201d US monthly search volume. Source: Ahrefs Keywords Explorer.\" width=\"2000\" height=\"1120\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-tracking-us-monthly-search-volume-sou.png 2000w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-tracking-us-monthly-search-volume-sou-680x381.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-tracking-us-monthly-search-volume-sou-768x430.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-tracking-us-monthly-search-volume-sou-1536x860.png 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\"><p id=\"caption-attachment-201437\" class=\"wp-caption-text\">\u201cAI search tracking\u201d US monthly search volume. Source: Ahrefs Keywords Explorer.<\/p><\/div>\n<p>Recently, Google rolled out an <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7467803820778131457\/\">AI performance report<\/a> in Search Console, breaking out visibility inside AI Overviews and AI&nbsp;Mode.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7467807793757085696\/\">Brodie Clark<\/a> called it \u201cthe most requested report in Google Search Console ever\u201d\u2014the appetite for any visibility data is <em>that<\/em> strong.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-201476\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/Brodie-Clark-LinkedIn-post-Google-Search-Console-AI-report.png\" alt=\"A LinkedIn post by Brodie Clark announcing Google Search Console's new AI performance report, with a screenshot.\" width=\"681\" height=\"1186\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/Brodie-Clark-LinkedIn-post-Google-Search-Console-AI-report.png 681w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/Brodie-Clark-LinkedIn-post-Google-Search-Console-AI-report-244x425.png 244w\" sizes=\"auto, (max-width: 681px) 100vw, 681px\"><\/p>\n<p>The launch <a href=\"https:\/\/www.reddit.com\/r\/SEO\/comments\/1tvnxy1\/introducing_search_generative_ai_performance\/\">drew a packed r\/SEO thread<\/a> within hours, but most of it centered around the report\u2019s limitations.<\/p>\n<p>The main one being that clicks and queries aren\u2019t shown\u2014only impression data.<\/p>\n<p>Under Google\u2019s official <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7467803820778131457\/\">announcement<\/a>, TUI\u2019s Technical SEO Manager <a href=\"https:\/\/uk.linkedin.com\/in\/simodepth96\">Simone De Palma<\/a> asked why marketers should be satisfied with a sub-menu that aggregates AI Overview and AI Mode impressions together with no referral distinction, when <a href=\"https:\/\/blogs.bing.com\/search\/June-2026\/New-AI-Visibility-Insights-in-Bing-Webmaster-Tools-Intents-Topics-Citation-Share-Compare\">Bing at least surfaces the RAG queries<\/a> behind its answers.<\/p>\n<p>The industry is mostly in agreement that earning a citation is the fast, controllable way to show up in an AI answer\u2014far quicker than the slow, opaque hope of getting baked into a model\u2019s training data.<\/p>\n<p>But they also agree that surface-level citation data is not enough.<\/p>\n<p>The harder question we\u2019re all beginning to ask is: what is an AI citation actually <strong><em>worth<\/em><\/strong>?<\/p>\n<p>Does it actually send someone to our site and do they convert, or is it just a vanity reference sitting in an answer nobody acts&nbsp;on?<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7466150696908730368\/\">Wil Reynolds<\/a> got SEOs and marketers debating the topic of AI ROI on LinkedIn when he shared the results of an experiment he ran on his personal site.<\/p>\n<p>He noticed a 1,900% month-over-month jump in ChatGPT citations to a single page, then quickly realized it made little-to-no business impact.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1096\" height=\"1542\" class=\"wp-image-201439\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-linkedin-post-from-wil-reynolds-showing-a-chart.jpg\" alt=\"A LinkedIn post from Wil Reynolds showing a chart of ChatGPT citations with a large spike in April, and a video of him speaking.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-linkedin-post-from-wil-reynolds-showing-a-chart.jpg 1096w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-linkedin-post-from-wil-reynolds-showing-a-chart-302x425.jpg 302w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-linkedin-post-from-wil-reynolds-showing-a-chart-768x1081.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-linkedin-post-from-wil-reynolds-showing-a-chart-1092x1536.jpg 1092w\" sizes=\"auto, (max-width: 1096px) 100vw, 1096px\"><\/p>\n<p>The shift from counting mentions to interrogating their value is a genuine, developing trend in AI search over the last twelve months\u2014spawning an entire measurement vocabulary.<\/p>\n<p>Every trending keyword in the table below reflects this.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1560\" height=\"2048\" class=\"wp-image-201440\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-report-analyzing-ai-attribution-and-roi-keywords.jpg\" alt=\"A report analyzing AI attribution and ROI keywords. It shows 14 keywords with an average search volume of 166\/month and 212% growth over 18 months. Also provided is a combined search demand graph and a detailed table of keywords, their search volumes, trends, and growth percentages.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-report-analyzing-ai-attribution-and-roi-keywords.jpg 1560w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-report-analyzing-ai-attribution-and-roi-keywords-324x425.jpg 324w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-report-analyzing-ai-attribution-and-roi-keywords-768x1008.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-report-analyzing-ai-attribution-and-roi-keywords-1170x1536.jpg 1170w\" sizes=\"auto, (max-width: 1560px) 100vw, 1560px\"><\/p>\n<p>This table shows just a small sample of keywords\u2014some with pretty modest volumes\u2014but having scanned Matching Terms, Related Terms, and Search Suggestions reports in <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Ahrefs Keywords Explorer<\/a>, I can confidently reassure you that there are <strong>tons<\/strong> of these synonymous searches.<\/p>\n<p>Marketers have realized that some citations are only worth chasing when they send people to your site, and when those people <em>act<\/em>.<\/p>\n<p>This is the kind of data you can see in <a href=\"https:\/\/ahrefs.com\/brand-radar\">Ahrefs Brand Radar<\/a>. It shows you which of your cited pages are actually picking up real AI traffic.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1602\" class=\"wp-image-201441\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/screenshot-of-ahrefs-cited-pages-showing-analyt.jpg\" alt=\"Screenshot of Ahrefs' &quot;Cited pages&quot; showing analytics for web pages, including &quot;Bot visits&quot; and an empty &quot;AI traffic&quot; column.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/screenshot-of-ahrefs-cited-pages-showing-analyt.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/screenshot-of-ahrefs-cited-pages-showing-analyt-543x425.jpg 543w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/screenshot-of-ahrefs-cited-pages-showing-analyt-768x601.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/screenshot-of-ahrefs-cited-pages-showing-analyt-1536x1202.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<p>From there you can check <a href=\"https:\/\/ahrefs.com\/web-analytics\">Web Analytics<\/a>, to trace real events and conversions back to their AI source.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1568\" class=\"wp-image-201442\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-screenshot-of-ahrefs-web-analytics-showing-a-gra.jpg\" alt=\"A screenshot of Ahrefs Web Analytics showing a graph of unique visitors for &quot;AWT Signups&quot; from Jan to Jun 2026, filtered by &quot;AI search&quot; channel, with a noticeable spike in May.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-screenshot-of-ahrefs-web-analytics-showing-a-gra.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-screenshot-of-ahrefs-web-analytics-showing-a-gra-555x425.jpg 555w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-screenshot-of-ahrefs-web-analytics-showing-a-gra-768x588.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-screenshot-of-ahrefs-web-analytics-showing-a-gra-1536x1176.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<h2><a id=\"post-201436-_vvwsbwnpazil\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Agent optimization is a hot topic\" data-section=\"agent-optimization\"> 2. Agent optimization is a hot&nbsp;topic&nbsp;<\/div><\/div><\/h2>\n<p>A growing number of the \u201creaders\u201d you\u2019re attempting to influence are actually AI agents browsing and buying on your audience\u2019s behalf.<\/p>\n<p>In fact in June 2026, Cloudflare CEO, <a href=\"https:\/\/www.linkedin.com\/in\/mprince\">Matthew Prince<\/a>, revealed that agentic (bot\/crawler\/agent) traffic had surpassed the 50% mark for the first time in the history of the internet.<a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7482786913393995776\/\">\u00b9<\/a> <a href=\"https:\/\/x.com\/eastdakota\/status\/2062212701414187452?lang=en\">\u00b2<\/a><\/p>\n<p><a href=\"https:\/\/x.com\/eastdakota\/status\/2062212701414187452?lang=en\"><img loading=\"lazy\" decoding=\"async\" width=\"893\" height=\"830\" class=\"wp-image-201443\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/tweet-from-matthew-prince-cloudflare-ceo-welp.png\" alt=\"Tweet from Matthew Prince (Cloudflare CEO): &quot;Welp, that happened faster than I predicted\u2026bots have now passed human traffic online.&quot; The attached image is an illustration with a central satellite dish on an orange circle, surrounded by cyber security related icons. The Cloudflare Radar logo is in the bottom right corner.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/tweet-from-matthew-prince-cloudflare-ceo-welp.png 893w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/tweet-from-matthew-prince-cloudflare-ceo-welp-457x425.png 457w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/tweet-from-matthew-prince-cloudflare-ceo-welp-768x714.png 768w\" sizes=\"auto, (max-width: 893px) 100vw, 893px\"><\/a><\/p>\n<p>Over the past two years agentic AI has grown into mainstream demand in its own right, and trailing it, a small but unmistakably new set of searches has appeared for optimizing pages so an agent can read and act on&nbsp;them.<\/p>\n<p>Think: \u201cllms.txt\u201d and \u201cagentic seo\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1342\" height=\"2048\" class=\"wp-image-201444\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ahrefs-keywords-explorer-data-for-agentic-optimiz.jpg\" alt=\"Ahrefs Keywords Explorer data for &quot;Agentic optimization,&quot; showing 18 keywords, 541\/mo avg. search volume, and 852% growth. A trend chart shows +92% YoY growth for combined demand. A table lists keywords, volume, trend graphs, and growth percentages, with &quot;agentic seo&quot; having the highest growth at +5,867%.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ahrefs-keywords-explorer-data-for-agentic-optimiz.jpg 1342w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ahrefs-keywords-explorer-data-for-agentic-optimiz-278x425.jpg 278w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ahrefs-keywords-explorer-data-for-agentic-optimiz-768x1172.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ahrefs-keywords-explorer-data-for-agentic-optimiz-1007x1536.jpg 1007w\" sizes=\"auto, (max-width: 1342px) 100vw, 1342px\"><\/p>\n<p>These kinds of agentic optimization topics are trending in the industry right now for multiple reasons.<\/p>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/what-is-llms-txt\/\">Llms.txt<\/a>, markdown files, and the accessibility tree are all ways of telling an agent what a page contains, since agents parse structured text far more reliably than they render JavaScript or infer meaning from a layout.<\/p>\n<p>Llms.txt has garnered attention over the last year following constant industry debates over whether it actually improves AI visibility (hence our own study: <a href=\"https:\/\/ahrefs.com\/blog\/llmstxt-study\/\">We Analyzed 137K Sites: 97% of llms.txt Files Never Get Read<\/a>).<\/p>\n<p>Markdown files also gained traction when sites like <a href=\"https:\/\/developers.cloudflare.com\/changelog\/post\/2026-02-12-markdown-for-agents\/\">Cloudflare began popularizing serving plain-text versions of pages<\/a> so agents can skip the rendering step entirely.<\/p>\n<p>And the term \u201caccessibility tree\u201d (a feature built for screen-readers to help blind or visually impaired users navigate webpages) spiked when Google began suggesting developers optimize for accessibility tree structure in its web.dev guide.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1774\" class=\"wp-image-201445\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-web-dev-article-titled-build-agent-friendly-web.png\" alt=\"A web.dev article titled &quot;Build agent-friendly websites,&quot; detailing how AI agents interact with websites.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-web-dev-article-titled-build-agent-friendly-web.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-web-dev-article-titled-build-agent-friendly-web-491x425.png 491w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-web-dev-article-titled-build-agent-friendly-web-768x665.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-web-dev-article-titled-build-agent-friendly-web-1536x1331.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<p>Adding to this, the Chrome team <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7465830229534556161\/\">recently announced<\/a> an experimental \u201cAgentic Browsing\u201d category at Google I\/O, featuring agent readiness checks in Chrome Lighthouse and PageSpeed Insights.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"838\" class=\"wp-image-201446\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-browser-window-shows-the-chrome-developers-websi.jpg\" alt=\"A browser window shows the Chrome Developers website and a Lighthouse performance audit. The site scored 97 for Performance.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-browser-window-shows-the-chrome-developers-websi.jpg 1280w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-browser-window-shows-the-chrome-developers-websi-649x425.jpg 649w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-browser-window-shows-the-chrome-developers-websi-768x503.jpg 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"><\/p>\n<p>It\u2019s the same audit panel SEOs already open for performance, except this one scores how well an AI agent, rather than a person, can read and act on a&nbsp;page.<\/p>\n<p>This became a big talking point on LinkedIn, and posts sharing the news\u2014<a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7465809121045377024\/\">like this one from Claudia de Coux<\/a>\u2014picked up hundreds of&nbsp;likes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1090\" height=\"1804\" class=\"wp-image-201447\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-linkedin-post-by-claudia-de-coux-about-google-li.jpg\" alt=\"A LinkedIn post by Claudia de Coux about Google Lighthouse's new &quot;Agentic Browsing&quot; audit for AI. It shows setup steps, audit checks, and a screenshot of Lighthouse scores for Performance (100), Accessibility (96), Best Practices (100), SEO (100), and Agentic Browsing (3\/3).\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-linkedin-post-by-claudia-de-coux-about-google-li.jpg 1090w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-linkedin-post-by-claudia-de-coux-about-google-li-257x425.jpg 257w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-linkedin-post-by-claudia-de-coux-about-google-li-768x1271.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-linkedin-post-by-claudia-de-coux-about-google-li-928x1536.jpg 928w\" sizes=\"auto, (max-width: 1090px) 100vw, 1090px\"><\/p>\n<p>Marketers keep circling back to whether agentic optimization will affect rankings.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/kostova-elena\">Elena Kostova<\/a> asked directly in the replies under Chrome\u2019s own post: will agentic readiness follow the same path Core Web Vitals did, starting as a Lighthouse audit and ending up a ranking factor?<\/p>\n<p>Nobody knows yet, and that\u2019s exactly why I predict that search volume, forum threads, and social media discussion surrounding agentic optimization will just keep growing.<\/p>\n<p>What you <em>can<\/em> know today is whether any of this applies to your&nbsp;site.<\/p>\n<p><a href=\"https:\/\/ahrefs.com\/bot-analytics\">Ahrefs Bot Analytics<\/a> shows you which AI agents and crawlers are already hitting your pages, and how&nbsp;often.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1232\" height=\"897\" class=\"wp-image-201448\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-screenshot-of-the-ahrefs-bot-analytics-tool-sh.png\" alt=\"A screenshot of the Ahrefs &quot;Bot Analytics&quot; tool showing a line graph of bot visits over time, categorised by AI bot.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-screenshot-of-the-ahrefs-bot-analytics-tool-sh.png 1232w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-screenshot-of-the-ahrefs-bot-analytics-tool-sh-584x425.png 584w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-screenshot-of-the-ahrefs-bot-analytics-tool-sh-768x559.png 768w\" sizes=\"auto, (max-width: 1232px) 100vw, 1232px\"><\/p>\n<p>This is a great starting point for optimizing your AI visibility, and a quick way of testing whether Cloudflare\u2019s 50% figure holds true for your own traffic.<\/p>\n<h2><a id=\"post-201436-_697i6dgqpupq\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Traffic lost to AI search is turning from panic into a plan\" data-section=\"traffic-lost\"> 3. Traffic lost to AI search is turning from panic into a&nbsp;plan&nbsp;<\/div><\/div><\/h2>\n<p>As AI search answers more queries on the results page, the clicks that used to reach websites are disappearing.<\/p>\n<p>Over the past year marketers have moved from worrying about it to diagnosing and actively doing something about&nbsp;it.<\/p>\n<p>Searches for <a href=\"https:\/\/ahrefs.com\/blog\/zero-click-search\/\">\u201czero-click search<\/a> strategy,\u201d traffic-loss audits, and a run of \u201cwhy is my website traffic dropping\u201d queries are all climbing as we all look for a&nbsp;plan.<\/p>\n<div id=\"attachment_201449\" style=\"width: 1570px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-201449\" class=\"wp-image-201449\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/dashboard-showing-keyword-data-for-zero-click-and-t.jpg\" alt=\"Dashboard showing keyword data for &quot;Zero-click &amp; traffic loss&quot; with 14 keywords, 169\/mo avg. search volume, and +336% growth.\" width=\"1560\" height=\"2048\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/dashboard-showing-keyword-data-for-zero-click-and-t.jpg 1560w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/dashboard-showing-keyword-data-for-zero-click-and-t-324x425.jpg 324w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/dashboard-showing-keyword-data-for-zero-click-and-t-768x1008.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/dashboard-showing-keyword-data-for-zero-click-and-t-1170x1536.jpg 1170w\" sizes=\"auto, (max-width: 1560px) 100vw, 1560px\"><p id=\"caption-attachment-201449\" class=\"wp-caption-text\">\u201cZero-click search strategy\u201d US monthly search volume. Source: Ahrefs Keywords Explorer.<\/p><\/div>\n<p>The one-way deal where Google takes your content for AI answers and returns less traffic is now being contested in regulators and courts.<\/p>\n<p>Strategy SEO Lead, <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7467844077300985856\/\">Chloe Smith<\/a>, noticed that <a href=\"https:\/\/developers.google.com\/search\/blog\/2026\/06\/gen-ai-performance-reports\">Google\u2019s new Generative AI report in Search Console<\/a> landed the same morning the UK\u2019s Competition and Markets Authority outlined plans to challenge Google\u2019s market status, including a requirement that Google give site owners a way to opt out of AI Overviews and AI&nbsp;Mode.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1368\" height=\"1898\" class=\"wp-image-201450\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-linkedin-post-about-google-giving-site-owners-th.jpg\" alt=\"A LinkedIn post about Google giving site owners the ability to opt-out of AI search experiences.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-linkedin-post-about-google-giving-site-owners-th.jpg 1368w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-linkedin-post-about-google-giving-site-owners-th-306x425.jpg 306w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-linkedin-post-about-google-giving-site-owners-th-768x1066.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-linkedin-post-about-google-giving-site-owners-th-1107x1536.jpg 1107w\" sizes=\"auto, (max-width: 1368px) 100vw, 1368px\"><\/p>\n<p>Google responded by <a href=\"https:\/\/blog.google\/products-and-platforms\/products\/search\/new-controls-website-owners\/\">developing a toggle option<\/a> within Search Console, allowing users to dip out of AI search features.<\/p>\n<p>But many are reading this as a response to regulatory pressure rather than a&nbsp;gift.<\/p>\n<p>And we all have the same problem: opting out of AI search means opting out of potential traffic\u2014though no one knows <em>how much traffic<\/em>, since Google still withholds that&nbsp;data.<\/p>\n<p>According to our own estimates <a href=\"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks-update\/\">AI Overviews result in a click loss of ~58%<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1239\" class=\"wp-image-201451\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/bar-chart-showing-aio-impact-on-position-1-ctr-f.png\" alt=\"Bar chart showing AIO impact on Position #1 CTR. Forecasted CTR (0.037) drops by 0.022 (-58%) to an Actual CTR of 0.016.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/bar-chart-showing-aio-impact-on-position-1-ctr-f.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/bar-chart-showing-aio-impact-on-position-1-ctr-f-549x425.png 549w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/bar-chart-showing-aio-impact-on-position-1-ctr-f-768x595.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/bar-chart-showing-aio-impact-on-position-1-ctr-f-1536x1189.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Most sites don\u2019t see opting out as a real choice until CTR data\u2014something which the CMA insists Google must provide\u2014is incorporated.<\/p>\n<div id=\"attachment_201481\" style=\"width: 2094px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-201481\" class=\"wp-image-201481 size-full\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/Search-engine-journal-CMA-dictating-which-data-Google-Search-must-provide-for-AI-features.jpg\" alt=\"A screenshot of an article from Search Engine Journal titled &quot;Where The Data Falls Short,&quot; outlining three types of data Google should provide.\" width=\"2084\" height=\"1760\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/Search-engine-journal-CMA-dictating-which-data-Google-Search-must-provide-for-AI-features.jpg 2084w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/Search-engine-journal-CMA-dictating-which-data-Google-Search-must-provide-for-AI-features-503x425.jpg 503w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/Search-engine-journal-CMA-dictating-which-data-Google-Search-must-provide-for-AI-features-768x649.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/Search-engine-journal-CMA-dictating-which-data-Google-Search-must-provide-for-AI-features-1536x1297.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/Search-engine-journal-CMA-dictating-which-data-Google-Search-must-provide-for-AI-features-2048x1730.jpg 2048w\" sizes=\"auto, (max-width: 2084px) 100vw, 2084px\"><p id=\"caption-attachment-201481\" class=\"wp-caption-text\">Google Gives Sites AI Search Opt-Out, But Not The Data To Use It\u2014<a href=\"https:\/\/www.searchenginejournal.com\/google-gives-sites-ai-search-opt-out-but-not-the-data-to-use-it\/577978\/\">Search Engine Journal<\/a><\/p><\/div>\n<p>While all of this was happening, another ruling was taking place\u2014one which <a href=\"https:\/\/insites.com\/\">Insites<\/a>&nbsp;CEO, <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7470421078763544576\/\">Andrew Waite<\/a>, argued deserved far more attention.<\/p>\n<p>A <a href=\"https:\/\/the-decoder.com\/landmark-german-ruling-declares-googles-ai-overviews-are-googles-own-words-and-makes-it-liable-for-false-answers\/\">Munich court ruled<\/a> that AI Overviews are Google\u2019s <strong>own words<\/strong>, not neutral search results, and now holds the company liable when one is&nbsp;wrong.<\/p>\n<p>As Waite framed it, if Google wants to <em>be<\/em> the answer rather than the index that points to it, it has to <em>own<\/em> the answer\u2014even when it is&nbsp;false.<\/p>\n<p>Under his post Group Digital Marketing Manager at <a href=\"https:\/\/www.belron.com\/\">Belron<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/chrisellisonline\">Chris Ellis<\/a>, joked that the cookie banner may soon have a companion: an AI disclaimer users have to accept before reading a generated answer.<\/p>\n<p>All of this news paints a slightly more positive picture for our organic traffic.<\/p>\n<p>Google is getting duly taken to task on its use of AI to intercept our website clicks.<\/p>\n<p>But while all of this plays out, we are still working out what to do about that dwindling traffic; from diagnosing how much we\u2019ve lost, to seeking out strategies\u2014like \u201cmarketing channel diversification\u201d\u2014to recover our losses.<\/p>\n<p>To size up your own losses,<a href=\"https:\/\/ahrefs.com\/site-explorer\"> Site Explorer<\/a>\u2019s traffic history, or Search Console data within Ahrefs, shows which of your pages have shed the most organic traffic.<\/p>\n<p>The pattern to look for is the \u201ccrocodile mouth\u201d: pages whose rankings\/impressions held steady while clicks fell&nbsp;away.<\/p>\n<p>That\u2019s the signature of an AI Overview absorbing your clicks rather than a ranking problem.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1720\" height=\"532\" class=\"wp-image-201453\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-line-graph-tracking-clicks-blue-and-impress.png\" alt=\"A line graph tracking &quot;Clicks&quot; (blue) and &quot;Impressions&quot; (purple) from July 2023 to June 2025. It shows weekly cyclical patterns.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-line-graph-tracking-clicks-blue-and-impress.png 1720w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-line-graph-tracking-clicks-blue-and-impress-680x210.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-line-graph-tracking-clicks-blue-and-impress-768x238.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-line-graph-tracking-clicks-blue-and-impress-1536x475.png 1536w\" sizes=\"auto, (max-width: 1720px) 100vw, 1720px\"><\/p>\n<p>Those pages are your starting point for recovery, whether that\u2019s updating them, rebuilding them around queries AI can\u2019t fully answer, or repurposing them for other channels.<\/p>\n<h2><a id=\"post-201436-_kicag0w0ddb9\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. The definition of GEO\/AEO\/SEO is still up for debate\" data-section=\"definition-geoaeoseo\"> 4. The definition of GEO\/AEO\/SEO is still up for debate&nbsp;<\/div><\/div><\/h2>\n<p>Thought you\u2019d heard the end of the <a href=\"https:\/\/ahrefs.com\/blog\/seo-vs-geo\/\">GEO vs SEO<\/a> debate? Think&nbsp;again.<\/p>\n<p>Marketers <em>still<\/em> can\u2019t agree on what to call the work of getting found in AI, or how to define it, and over the past year the vocabulary has splintered further.<\/p>\n<p>For instance, Director at Google Cloud AI, <a href=\"https:\/\/addyosmani.com\/blog\/agentic-engine-optimization\/\">Addy Osmani<\/a>, has given AEO a second meaning, shifting it from \u201cAnswer Engine Optimization\u201d to \u201cAgentic Engine Optimization\u201d.<\/p>\n<p>That phrase is now a breakout keyword at 80 monthly searches.<\/p>\n<p>Whatever you call it and however you define it, search volume for this cluster is climbing across the board, with \u201cgenerative engine optimization\u201d up 997% over the last 18 months, \u201cgeo vs seo\u201d up 982%, and a whole bunch of vs-comparisons that barely registered last year now pulling in real volume.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1499\" height=\"2048\" class=\"wp-image-201454\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ahrefs-keyword-research-on-geo-vs-seo-showing-1.jpg\" alt=\"Ahrefs keyword research on &quot;GEO vs SEO,&quot; showing 15 keywords with 1.2K\/mo avg. volume and +926% 18-mo growth.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ahrefs-keyword-research-on-geo-vs-seo-showing-1.jpg 1499w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ahrefs-keyword-research-on-geo-vs-seo-showing-1-311x425.jpg 311w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ahrefs-keyword-research-on-geo-vs-seo-showing-1-768x1049.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ahrefs-keyword-research-on-geo-vs-seo-showing-1-1124x1536.jpg 1124w\" sizes=\"auto, (max-width: 1499px) 100vw, 1499px\"><\/p>\n<p>On r\/SEO, <a href=\"https:\/\/www.reddit.com\/r\/SEO\/comments\/1u1xf5v\/is_aeo_actually_replacing_traditional_seo_or_is\/\">one widely-read thread<\/a> asks: is AEO actually replacing traditional SEO, or is it just&nbsp;hype?<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" width=\"1974\" height=\"800\" class=\"wp-image-201455\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-reddit-post-from-r-seo-asks-is-aeo-actually-re.png\" alt=\"A Reddit post from r\/SEO asks, &quot;Is AEO actually replacing traditional SEO or is it just hype?&quot;\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-reddit-post-from-r-seo-asks-is-aeo-actually-re.png 1974w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-reddit-post-from-r-seo-asks-is-aeo-actually-re-680x276.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-reddit-post-from-r-seo-asks-is-aeo-actually-re-768x311.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-reddit-post-from-r-seo-asks-is-aeo-actually-re-1536x622.png 1536w\" sizes=\"auto, (max-width: 1974px) 100vw, 1974px\"><\/strong><\/p>\n<p>Over in r\/content_marketing, the answer that generated a lot of discussion was that <a href=\"https:\/\/www.reddit.com\/r\/content_marketing\/comments\/1toysud\/aeo_and_geo_are_not_killing_seo_but_basically\/\">AEO and GEO are not killing SEO, but repackaging it<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"829\" height=\"579\" class=\"wp-image-201456\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-reddit-post-titled-aeo-and-geo-are-not-killing.png\" alt=\"A Reddit post titled &quot;AEO and GEO are not killing SEO, but basically repackaging it.&quot; The author explains how SEO, AEO, and GEO differ.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-reddit-post-titled-aeo-and-geo-are-not-killing.png 829w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-reddit-post-titled-aeo-and-geo-are-not-killing-609x425.png 609w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-reddit-post-titled-aeo-and-geo-are-not-killing-768x536.png 768w\" sizes=\"auto, (max-width: 829px) 100vw, 829px\"><\/p>\n<p>AI SEO Researcher at <a href=\"https:\/\/snippet.digital\/\">Snippet Digital<\/a>, <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7464607103798714368\/\">Suganthan Mohanadasan<\/a>, argues that the \u201cnewness\u201d of GEO is in the protocols, not in renaming the fundamentals.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"686\" height=\"716\" class=\"wp-image-201457\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-linkedin-post-by-suganthan-mohanadasan-discussin.png\" alt=\"A LinkedIn post by Suganthan Mohanadasan discussing &quot;Layer 1&quot; vs. &quot;Layer 2&quot; SEO advice for AI agents.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-linkedin-post-by-suganthan-mohanadasan-discussin.png 686w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-linkedin-post-by-suganthan-mohanadasan-discussin-407x425.png 407w\" sizes=\"auto, (max-width: 686px) 100vw, 686px\"><\/p>\n<p>While skeptics like <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7470780871265030144\/\">Jan-Willem Bobbink<\/a> believe that \u201cGEO tactics\u201d simply don\u2019t&nbsp;work.<\/p>\n<p>He told of a study that ran a page through a typical GEO checklist; adding statistics, quotations, source citations, and an authoritative tone, across three AI engines.<\/p>\n<p>On GPT-4o-mini the untouched page got cited 13.3% of the time. The same page after the full GEO treatment landed lower, between 10.9% and 12.2%.<\/p>\n<p>In Jan-Willem\u2019s words, the tactics everyone is selling \u201clost to doing nothing at&nbsp;all.\u201d<\/p>\n<p>In the grand scheme of things, AI search is still a relatively new discipline.<\/p>\n<p>As long as marketers continue testing out novel and traditional strategies to boost their AI visibility, the SEO vs GEO war will wage&nbsp;on.<\/p>\n<h2><a id=\"post-201436-_4mwloeujkfuk\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Programmatic SEO is having a resurgence\" data-section=\"programmatic-having\"> 5. Programmatic SEO is having a resurgence&nbsp;<\/div><\/div><\/h2>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/programmatic-seo\/\">Programmatic SEO<\/a> is hardly a new strategy, but AI has breathed life back into&nbsp;it.<\/p>\n<p>Now that anyone can generate scaled content in fraction of the time, at a fraction of the cost, programmatic strategies are being embraced like never before.<\/p>\n<p>Search volume for the term itself is up 124% over 18 months, and the surrounding cluster\u2014\u201ccontent automation,\u201d \u201cautomated content creation,\u201d \u201cprogrammatic seo ai\u201d\u2014is climbing alongside it, with combined demand up 26% year-on-year.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1443\" height=\"2048\" class=\"wp-image-201458\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ahrefs-report-on-programmatic-seo-keywords-show.jpg\" alt=\"Ahrefs report on &quot;Programmatic SEO&quot; keywords, showing 16 keywords with 309\/mo average search volume, and 124% 18-mo growth.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ahrefs-report-on-programmatic-seo-keywords-show.jpg 1443w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ahrefs-report-on-programmatic-seo-keywords-show-299x425.jpg 299w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ahrefs-report-on-programmatic-seo-keywords-show-768x1090.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ahrefs-report-on-programmatic-seo-keywords-show-1082x1536.jpg 1082w\" sizes=\"auto, (max-width: 1443px) 100vw, 1443px\"><\/p>\n<p>This isn\u2019t the strongest of all search trends on our list but, anecdotally, I am seeing discussions about programmatic content everywhere on social media right&nbsp;now.<\/p>\n<p>Most of the current attention, though, comes from people warning each other off&nbsp;it.<\/p>\n<p>Google\u2019s recent crackdown on content built for scale rather than users (including the <a href=\"https:\/\/ahrefs.com\/google-algorithm-updates\">March and June Spam Updates<\/a>) has prompted a run of cautionary posts on LinkedIn.<\/p>\n<p>Fractional VP of Marketing, <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7485357567209132032?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3Aactivity%3A7485357567209132032%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29\">Lars Lofgren<\/a>, has begged people to stop doing programmatic SEO, pointing to company after company whose rankings got demolished once they scaled into the thousands of&nbsp;pages.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"685\" height=\"986\" class=\"wp-image-201459\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-linkedin-post-by-lars-lofgren-fractional-vp-of.png\" alt=\"A LinkedIn post by Lars Lofgren, Fractional VP of Marketing, warning against programmatic SEO.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-linkedin-post-by-lars-lofgren-fractional-vp-of.png 685w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/a-linkedin-post-by-lars-lofgren-fractional-vp-of-295x425.png 295w\" sizes=\"auto, (max-width: 685px) 100vw, 685px\"><\/p>\n<p>Founder of <a href=\"https:\/\/algorythmic.co\/\">Algorythmic<\/a>, <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7485421476964265984?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3Aactivity%3A7485421476964265984%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29\">Lily Ray<\/a>, has seen the same thing: certain page types become a liability rather than an asset at scale, and she\u2019s traced over 70 companies penalized in Google\u2019s early 2026 algorithm updates alone.<\/p>\n<p>But not everyone agrees that programmatic SEO is an out-and-out bad&nbsp;thing.<\/p>\n<p>In his article \u201c<a href=\"https:\/\/ahrefs.com\/blog\/the-free-tools-seo-strategy\/\">The Free Tools SEO Strategy: How to Rank With Calculators, Converters, and Generators<\/a>\u201d Ahrefs Director of Content, <a href=\"https:\/\/uk.linkedin.com\/in\/thinkingslow\">Ryan Law<\/a>, makes the case for scaling something other than written content: tools&nbsp;pages.<\/p>\n<p>Our <a href=\"https:\/\/ahrefs.com\/free-seo-tools\">free tools<\/a> consistently rank among our highest-traffic pages, holding steady even as AI answers eat into click-through rates.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1240\" class=\"wp-image-201460\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/area-chart-showing-estimated-us-organic-monthly-tr.png\" alt=\"Area chart showing estimated US organic monthly traffic to Ahrefs' free writing tools from July 2023 to July 2026. The traffic peaked in early 2025.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/area-chart-showing-estimated-us-organic-monthly-tr.png 2000w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/area-chart-showing-estimated-us-organic-monthly-tr-680x422.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/area-chart-showing-estimated-us-organic-monthly-tr-768x476.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/area-chart-showing-estimated-us-organic-monthly-tr-1536x952.png 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\"><\/p>\n<p>As Ryan says, searchers want to <em>do<\/em>, not read, and a tool is much harder for Google to summarize out of existence.<\/p>\n<p>I can\u2019t see interest in this trend dropping off any time&nbsp;soon.<\/p>\n<p>AI has made scaled content cheap enough that everyone will keep trying it\u2014some carefully, some not\u2014and both the success stories and the horror stories will keep feeding the conversation.<\/p>\n<h2><a id=\"post-201436-_ohnmyi2eoa64\"><\/a>Final thoughts<\/h2>\n<p>If there\u2019s a thread running through all five trends, it\u2019s that marketers want&nbsp;proof.<\/p>\n<p>Proof that citations convert, that agents can parse a page, that scaled content won\u2019t blow up the domain.<\/p>\n<p>Every one of these trends started as a Slack message, Reddit discussion, or LinkedIn comment thread, then became its own search cluster.<\/p>\n<p>Whatever niche topics are showing up in those spaces now is probably next year\u2019s trend, so my advice would be to watch them closely.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every week brings a new acronym, a new era, a new thing you are supposedly already too late&nbsp;for. Some of it changes how we work, but a lot of it is\u2014let\u2019s be honest\u2014noise. Well, fear&nbsp;not. I\u2019ve curated some genuine AI<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":197,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[469],"tags":[],"coauthors":[464],"class_list":["post-201436","post","type-post","status-publish","format-standard","hentry","category-ai-search","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 AI Search Trends I\u2019m Seeing in 2026, Backed by Ahrefs Data<\/title>\n<meta name=\"description\" content=\"AI search is over-narrated. Here are the top 5 AI search trends that are genuinely happening right now, backed by data and social discussion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/ai-search-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 AI Search Trends I\u2019m Seeing in 2026, Backed by Ahrefs Data\" \/>\n<meta property=\"og:description\" content=\"AI search is over-narrated. 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