{"id":201333,"date":"2026-07-24T02:55:42","date_gmt":"2026-07-24T07:55:42","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=201333"},"modified":"2026-07-24T02:55:42","modified_gmt":"2026-07-24T07:55:42","slug":"ai-search-strategy","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/ai-search-strategy\/","title":{"rendered":"AI Search Strategy: 4 Pillars to Show Up More (and Right) in AI Answers"},"content":{"rendered":"<div class=\"intro-txt\">\n<p>AI search probably won\u2019t replace all the organic traffic websites are losing to AI. But traffic is only one piece of the puzzle.<\/p>\n<\/div>\n<p>Before someone ever lands on your website, an AI assistant may have already explained what your product does, compared it with competitors, and helped them decide whether you\u2019re worth considering. By the time someone clicks through to your site after a conversation with an AI assistant, they may already understand the market and know exactly what they\u2019re looking for.<\/p>\n<p>That\u2019s the real opportunity. Instead of focusing only on clicks, focus on becoming a brand that AI can accurately describe and confidently recommend.<\/p>\n<p>To make that happen, focus on four things:<\/p>\n<ul>\n<li>Give AI a clear, reliable source of truth about your business.<\/li>\n<li>Build third-party evidence that shows your brand belongs in the category.<\/li>\n<li>Publish content that remains valuable even after AI summarizes it.<\/li>\n<li>Track your AI visibility over time to see what is improving.<\/li>\n<\/ul>\n<p>In this article, I\u2019ll walk you through each of these areas and show you how to improve your visibility in AI search.<\/p>\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Pillar 1: Give AI a reliable source of truth through your owned channels\" data-section=\"pillar-1-give-ai-a-reliable-source-of-truth-through-your-owned-channels\">\n<h2>Pillar 1: Give AI a reliable source of truth through your owned channels<\/h2>\n<\/div><\/div>\n<p>Think of an AI assistant as a new salesperson learning about your product from the public web. It needs clear answers to a few basic questions:<\/p>\n<ul>\n<li>What does the product do?<\/li>\n<li>Who is it&nbsp;for?<\/li>\n<li>Which problems does it&nbsp;solve?<\/li>\n<li>How is it different from competitors?<\/li>\n<li>What does it&nbsp;cost?<\/li>\n<li>Which tools does it integrate with?<\/li>\n<li>Where should a new customer start?<\/li>\n<\/ul>\n<p>If those answers are scattered across landing pages with incomplete information, outdated blog posts, and stale profiles, the AI fills in the gaps. That\u2019s how it ends up repeating old messaging, recommending your product to the wrong audience, or getting key details wrong.<\/p>\n<p>To show you what I mean, here\u2019s a real example of what happens when AI runs into a documentation gap. It correctly recognized that Ahrefs Brand Radar has a free demo version, but because it couldn\u2019t find clear documentation, it conflated the functionality of the demo version and the paid version.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-strategy-image10.png\" alt=\"ChatGPT answer mixing up Ahrefs Brand Radar free and paid features\"><\/p>\n<p>This is one of the clearest differences between <a href=\"https:\/\/ahrefs.com\/blog\/geo-generative-engine-optimization\/\">GEO (Generative Engine Optimization)<\/a> and traditional <a href=\"https:\/\/ahrefs.com\/seo\">SEO<\/a>. In SEO, we usually create pages to rank for specific queries. In GEO, some pages are valuable even if they never rank because they give AI systems a dependable source of&nbsp;truth.<\/p>\n<p>If you look at a big tech brand like Samsung, you\u2019ll see that their most valuable pages look like something a Sales or Support rep could use when chatting with customers (product guides, support docs, FAQs, etc.). Documentation for features, integrations, pricing, use cases, and product terminology helps AI answer questions accurately, and that is its new&nbsp;role.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-strategy-image24.jpg\" alt=\"Samsung's top pages featuring product guides, support docs, and FAQs\"><\/p>\n<p>What\u2019s more, your documentation extends beyond your website. It includes every profile you control on platforms like G2, Capterra, LinkedIn, Crunchbase, app marketplaces, and partner directories. AI assistants frequently use these pages, and they\u2019re often the first place your messaging becomes outdated.<\/p>\n<p>Do a quick test: take any brand and ask ChatGPT whether it\u2019s trustworthy. I think you\u2019ll find these sites influence the answer:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-strategy-image21.jpg\" alt=\"ChatGPT assessing brand trustworthiness citing review sites\"><\/p>\n<p>If you want to optimize for AI search, treat every owned profile as part of your source of truth. Keep your descriptions, positioning, pricing, and product details consistent everywhere.<\/p>\n<p>Whenever possible, back up your claims with evidence\u2014reviews, certifications, rankings, or awards. The more signals AI can cross-check, the more confident it can be in describing your business accurately.<\/p>\n<p>Don\u2019t forget to keep your claims up to date. Our research found that AI assistants favor fresh information: <a href=\"https:\/\/ahrefs.com\/blog\/fresh-content\/\">AI-cited content is 25.7% fresher than organic Google results<\/a>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-strategy-image35.png\" alt=\"Chart showing AI-cited content is 25.7% fresher than organic Google results\"><\/p>\n<h3>How to get started<\/h3>\n<p>Reviewing every page and profile you own can quickly become overwhelming. But you can uncover most issues with these three checks:<\/p>\n<ol>\n<li>Review the branded profiles you control (G2, LinkedIn, Google Business Profile, Facebook, YouTube, and others).<\/li>\n<li>Check whether your pages ranking for branded searches are accurate and up to&nbsp;date.<\/li>\n<li>Ask AI assistants specific questions about your brand and products to uncover gaps in your documentation.<\/li>\n<\/ol>\n<p>The first one is fairly straightforward, so let\u2019s focus on the other&nbsp;two.<\/p>\n<p>You can see which of your pages AI cites, which ones AI bots visit, and when they were last updated with <a href=\"https:\/\/ahrefs.com\/brand-radar\">Ahrefs Brand Radar<\/a>. Just create a report, enter your brand name and domain, open the Cited pages report, and switch to the Yours&nbsp;tab.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-strategy-image2.png\" alt=\"Ahrefs Brand Radar Cited pages report with Yours tab selected\"><\/p>\n<p>To see AI bot activity and AI search traffic, you\u2019ll first need to <a href=\"https:\/\/help.ahrefs.com\/en\/articles\/10247870-about-ahrefs-web-analytics\">set up Ahrefs Web Analytics<\/a> (it\u2019s free). Once data starts coming in, you\u2019ll see Bot visits and AI traffic columns in the report.<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Recommendation<\/div><div class=\"recommendation-content\">\n<p>If you want to analyze citation freshness across a large website, try the <a href=\"https:\/\/letaido.com\/\">Letaido<\/a> skill I built. It looks for signals that indicate when a page was published or last updated, making it easier to audit large, complex sites. It also includes filters designed specifically for this workflow.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-strategy-image31.jpg\" alt=\"Letaido citation freshness audit skill interface\"><\/p>\n<\/div><\/div>\n<p>The third method is to ask AI assistants directly. You can do this manually in ChatGPT, Claude, Gemini, or any other major chatbot.<\/p>\n<p>If you have an Ahrefs subscription, you can also automate this with custom prompts, so you can track answers over time without leaving Brand&nbsp;Radar.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-strategy-image27.png\" alt=\"Custom prompt tracking setup in Ahrefs Brand Radar\"><\/p>\n<p>For example, on the <a href=\"https:\/\/ahrefs.com\/pricing\">Standard plan<\/a>, you can track up to 37 custom prompts across ChatGPT and Gemini each week (or switch to daily tracking). This helps you distinguish one-off mistakes from recurring issues and see whether answers improve after you publish new content.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-strategy-image12.png\" alt=\"Brand Radar custom prompt limits on the Ahrefs Standard plan\"><\/p>\n<p>When <a href=\"https:\/\/ahrefs.com\/blog\/custom-prompt-tracking\/\">setting up your prompts for tracking<\/a>, think like a potential customer. Sales calls and support conversations are great sources of&nbsp;ideas.<\/p>\n<p>AI can also help you brainstorm. Try asking something like:<\/p>\n<pre>What questions might someone ask ChatGPT while researching my product? Learn about my product first from [your domain].<\/pre>\n<p>Or use the Generate prompts feature in Brand Radar to get started.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-strategy-image22.png\" alt=\"Generate prompts feature in Ahrefs Brand Radar\"><\/p>\n<p>One more tip: pay attention to <a href=\"https:\/\/ahrefs.com\/blog\/how-often-do-ai-assistants-hallucinate-links\/\">URLs that AI hallucinates<\/a>. They often reveal pages that AI expects to exist but don\u2019t. Those are good candidates for new redirects or even new content.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-strategy-image33.png\" alt=\"Brand Radar report showing URLs hallucinated by AI assistants\"><\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/ai-visibility-audit\/\">AI Visibility Audit: How to Measure Your Brand\u2019s Presence in AI Search<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/custom-prompt-tracking\/\">How to Choose the Best Prompts to Monitor Your AI Search Visibility<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Pillar 2: Build enough outside evidence to belong in the category and get recommended\" data-section=\"pillar-2-build-enough-outside-evidence-to-belong-in-the-category-and-get-recommended\">\n<h2>Pillar 2: Build enough outside evidence to belong in the category and get recommended<\/h2>\n<\/div><\/div>\n<p>AI assistants do not learn about your brand only from your website. They also use reviews, YouTube videos, analyst coverage, industry publications, comparison pages, podcasts, Reddit, and customer discussions.<\/p>\n<p>In fact, it is quite likely that your brand mentions in AI answers will come from third-party pages\u2014that\u2019s exactly the case with our&nbsp;brand.<\/p>\n<div style=\"width: 1610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-strategy-image34.png\" alt=\"Brand Radar showing AI mentions coming from third-party pages\" width=\"1600\" height=\"1696\"><p class=\"wp-caption-text\">In most cases (up to 89%), the Ahrefs brand appeared in AI answers because other websites mentioned it, not because the AI relied on the brand\u2019s own website. Data: Ahrefs Brand&nbsp;Radar.<\/p><\/div>\n<p>When AI wants a more human perspective, it often turns to user-generated content. In our research, YouTube, Reddit, Facebook, and LinkedIn were among the most frequently cited platforms.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-201406\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ugc-citation-share-combined.png\" alt=\"Chart of platforms most frequently cited by AI including YouTube and Reddit\" width=\"6400\" height=\"4000\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ugc-citation-share-combined.png 6400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ugc-citation-share-combined-680x425.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ugc-citation-share-combined-768x480.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ugc-citation-share-combined-1536x960.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ugc-citation-share-combined-2048x1280.png 2048w\" sizes=\"auto, (max-width: 6400px) 100vw, 6400px\"><\/p>\n<p>&nbsp;<\/p>\n<p>Together, your own content and third-party mentions shape AI\u2019s understanding of your business. They create an online consensus about which brands belong in a category.<\/p>\n<p>That\u2019s important because AI assistants tend to recommend the same relatively small group of established companies. Those brands have spent years accumulating reviews, comparisons, media coverage, and customer discussions. AI largely reflects the consensus that\u2019s already visible across the&nbsp;web.<\/p>\n<p>We\u2019ve seen this in our own research, and others have observed the same pattern.<\/p>\n<p>For example, Ayomide Joseph <a href=\"https:\/\/substack.com\/home\/post\/p-206716893\">tested how AI responded to different prompts asking for alternatives to three SaaS products<\/a>. Even when he changed the wording of the questions, the same handful of brands appeared repeatedly. They were established companies with years of accumulated trust signals, no random recommendations.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-strategy-image19.jpg\" alt=\"Test results showing the same SaaS brands recommended across AI prompts\"><\/p>\n<p>This also helps explain why similar pieces of content can produce very different results. One brand earns citations while another doesn\u2019t\u2014not because the content is dramatically better, but because AI has much more evidence that the first brand belongs in the conversation. <a href=\"https:\/\/x.com\/JHTScherck\/status\/2074575871546175901?s=20\">J.H. Sherck<\/a> and <a href=\"https:\/\/substack.com\/@kevinindig\/note\/c-276825783?utm_source=notes-share-action&amp;r=1h6kvt\">Kevin Indig<\/a> have reported similar findings.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-strategy-image6.png\" alt=\"Social posts reporting similar AI brand recommendation findings\"><\/p>\n<p>Moreover, our <a href=\"https:\/\/ahrefs.com\/blog\/ai-brand-visibility-correlations\/\">study of 75,000 brands<\/a> found that off-site mentions, especially the ones from YouTube video transcripts, had some of the strongest correlations with visibility in ChatGPT, Google AI Mode, and Google AI Overviews.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-strategy-image32.png\" alt=\"Correlation chart of off-site mentions and AI visibility from Ahrefs study\"><\/p>\n<p>So before AI decides whether to recommend you, it first needs enough evidence to include you in the category at&nbsp;all.<\/p>\n<p>The most useful mentions consistently connect your brand&nbsp;with:<\/p>\n<ul>\n<li>The right category\u2014for example, \u201cAhrefs is an SEO platform,\u201d not just \u201ca popular tool\u201d<\/li>\n<li>The problems you solve\u2014\u201cwe used Ahrefs to figure out why our traffic dropped\u201d<\/li>\n<li>The customers you serve\u2014\u201ca favorite among in-house SEO teams and agencies\u201d<\/li>\n<li>The use cases you want to own\u2014\u201cthe go-to for backlink analysis and keyword research\u201d<\/li>\n<li>The competitors buyers compare you with\u2014showing up in \u201cAhrefs vs. Semrush\u201d comparisons, not against tools you\u2019ve outgrown<\/li>\n<\/ul>\n<p>This is why you need a source strategy, not just a content strategy.<\/p>\n<p>Focus on places AI systems already use to generate the answers:<\/p>\n<ul>\n<li>User-generated content platforms, especially YouTube, Reddit, Facebook, and LinkedIn<\/li>\n<li>Industry publications and analyst sites<\/li>\n<li>G2, Capterra, and other review platforms<\/li>\n<li>Partner marketplaces and integration pages<\/li>\n<li>Third-party listicles and comparison pages<\/li>\n<\/ul>\n<p>In the next section, I\u2019ll show you how to check which exact pages influence the category in your&nbsp;case.<\/p>\n<h3>How to get started<\/h3>\n<p>Start by checking whether AI assistants already include your brand among the companies they regularly recommend in your category.<\/p>\n<p>If they do, focus on protecting that position and making sure AI describes your business accurately.<\/p>\n<p>If they don\u2019t, you\u2019ll need more third-party evidence that connects your brand with the category, the use cases you want to own, and the competitors you want to be compared against.<\/p>\n<p>For example, if I wanted to check Ahrefs\u2019 visibility in the SEO tools category, I\u2019d create a Brand Radar report and enter \u201cSEO tools\u201d as the category.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-strategy-image29.png\" alt=\"Creating a Brand Radar report for the SEO tools category\"><\/p>\n<p>In that category, Ahrefs has an AI share of voice of 87%, making it highly likely we\u2019ll be mentioned in conversations about SEO&nbsp;tools.<\/p>\n<p>To find the gaps, I\u2019d hover over the Ahrefs brand name in the AI visibility breakdown chart and select Others only.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-strategy-image28.png\" alt=\"Selecting Others only in Brand Radar AI visibility breakdown chart\"><\/p>\n<p>This filters the report to prompts where competitors were mentioned, but Ahrefs wasn\u2019t.<\/p>\n<p>For example, I can see that Ahrefs wasn\u2019t mentioned in responses to \u201cWhich SEO tools are best for beginners?\u201d in Google AI Mode and AI Overviews in the&nbsp;US.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-strategy-image1.png\" alt=\"Prompt where competitors were mentioned but Ahrefs wasn't\"><\/p>\n<p>The next step is to understand why.<\/p>\n<p>I\u2019d open those AI answers, review the pages they cite, and look for opportunities to earn mentions on those sites. At the same time, I\u2019d consider whether our own website should do a better job covering the topic. In this example, creating a page about why Ahrefs is a good choice for beginners could strengthen the evidence AI&nbsp;finds.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-strategy-image18.jpg\" alt=\"Reviewing cited pages in an AI answer within Brand Radar\"><\/p>\n<p>There\u2019s also a faster way to identify these opportunities.<\/p>\n<p>With the same filters applied, open the Cited pages report and look at the Mentions on page column.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-strategy-image5.png\" alt=\"Mentions on page column in Brand Radar Cited pages report\"><\/p>\n<p>This gives you a list of pages that influence AI answers but don\u2019t mention your&nbsp;brand.<\/p>\n<p>Use it to prioritize outreach, partnerships, creator collaborations, reviews, and community participation. Focus on the sources that have the greatest influence on AI answers in your category.<\/p>\n<p>If you don\u2019t see enough prompts related to your niche in the main AI Index, create your own with the Custom prompts feature.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-201409\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/2026-07-23_10-58-37.png\" alt=\"Tracked (custom) prompts feature in Brand Radar\" width=\"847\" height=\"675\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/2026-07-23_10-58-37.png 847w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/2026-07-23_10-58-37-533x425.png 533w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/2026-07-23_10-58-37-768x612.png 768w\" sizes=\"auto, (max-width: 847px) 100vw, 847px\"><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Pillar 3: Create content that survives AI summarization\" data-section=\"pillar-3-create-content-that-survives-ai-summarization\">\n<h2>Pillar 3: Create content that survives AI summarization<\/h2>\n<\/div><\/div>\n<p>When someone asks AI a question, it summarizes the best available sources. Clicking through to those sources is optional.<\/p>\n<p>That raises a simple question for every topic you publish: if AI summarizes this page, what\u2019s left for someone to click&nbsp;on?<\/p>\n<p>Basic explainers, generic how-to guides, and trend recaps rarely leave much behind. AI can summarize them without losing much&nbsp;value.<\/p>\n<p>The content that holds up falls into two categories:<\/p>\n<ol>\n<li>Content that keeps its value after summarization<\/li>\n<li>Content that resists summarization.<\/li>\n<\/ol>\n<p>Original research, firsthand experiments, and original opinions keep their value\u2014they belong to the first category. AI can quote a statistic or summarize a finding, but it still needs to credit the source. That attribution builds awareness and authority\u2014and often sends people back to the original article. Joshua Hardwick predicted this back in <a href=\"https:\/\/ahrefs.com\/blog\/seo-ai-deep-content\/\">2024 with his \u201cdeep content\u201d idea<\/a>.<\/p>\n<p>That\u2019s exactly what we\u2019ve seen at Ahrefs. Thousands of AI citations come from our original research because it offers something AI can\u2019t find elsewhere.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-strategy-image23.png\" alt=\"Ahrefs original research pages earning thousands of AI citations\"><\/p>\n<p>In fact, with content like that, AI can even encourage the user to visit the page for the full&nbsp;story.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-strategy-image25.png\" alt=\"AI answer encouraging the user to visit the source page\"><\/p>\n<p>These are topics where AI can explain what to do, but not how to do it. Ask ChatGPT how to run a content audit, and you\u2019ll get a solid outline, but the hard decisions are still yours to&nbsp;make.<\/p>\n<p>The same goes for online tools, calculators, and templates, and that\u2019s our second category: content that resists AI summarization. AI can describe a backlink checker, but it can\u2019t be one. That\u2019s one reason many of these keywords don\u2019t trigger AI Overviews.<\/p>\n<p>At Ahrefs, these pages receive some of our highest levels of AI citations and traffic.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-strategy-image3.png\" alt=\"Ahrefs free tool pages receiving high AI citations and traffic\"><\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Recommendation<\/div><div class=\"recommendation-content\">\n<p>Content for AI search isn\u2019t a separate investment.<\/p>\n<p>The same content that earns AI citations\u2014original research, firsthand experiments, unique perspectives, and exclusive data\u2014is also the kind of content people share, journalists quote, podcasts discuss, and sales teams&nbsp;use.<\/p>\n<p>It fuels your newsletter, gives you something worth posting on social media, supports sales conversations, and earns third-party mentions.<\/p>\n<p>AI visibility is simply another benefit of creating content that\u2019s worth publishing in the first&nbsp;place.<\/p>\n<\/div><\/div>\n<h3>How to get started<\/h3>\n<p>Start with the citation gaps: topics where AI assistants cite your competitors but not&nbsp;you.<\/p>\n<p>A citation gap is a demand signal. It tells you the topic already matters in your category\u2014you just haven\u2019t earned a place in the conversation yet.<\/p>\n<p>Here\u2019s how I\u2019d find those gaps in Brand Radar. In the Overview report, open the Citations tab, hover over your brand, and click Others only.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-strategy-image4.png\" alt=\"Others only filter in the Brand Radar Citations tab\"><\/p>\n<p>Next, open the Cited pages report. You\u2019ll see pages AI already cites for those topics. Some may cover subjects you haven\u2019t written about yet. Others may reveal pages on your site that could be improved.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-strategy-image15.png\" alt=\"Cited pages report revealing topics AI already cites\"><\/p>\n<p>Use the Found in and Traffic columns to prioritize opportunities. Then check the Published column to see whether you can create something fresher than what\u2019s already being&nbsp;cited.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-strategy-image17.png\" alt=\"Found in, Traffic, and Published columns in the Cited pages report\"><\/p>\n<p>A useful trick is to filter the report to your closest competitors. If AI already cites them, there\u2019s a good chance those are topics you should cover&nbsp;too.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-strategy-image8.png\" alt=\"Filtering the Cited pages report to closest competitors\"><\/p>\n<p>The final step is to ask what you can contribute that nobody else&nbsp;can.<\/p>\n<p>Look for places where a citation gap overlaps with something unique to your business: internal data, customer research, benchmarks, experiments, or firsthand experience. That\u2019s where you\u2019ll create the strongest content.<\/p>\n<p>For content that resists summarization\u2014like <a href=\"https:\/\/ahrefs.com\/blog\/the-free-tools-seo-strategy\/\">free tools, calculators, and templates<\/a>\u2014you need a keyword research tool like <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Ahrefs\u2019 Keywords Explorer<\/a> to show you where Google doesn\u2019t show AI Overviews yet. Enter keywords related to your business, open the Matching terms report, and filter out keywords that trigger AI Overviews.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-strategy-image14.jpg\" alt=\"Filtering out keywords that trigger AI Overviews in Ahrefs Keywords Explorer\"><\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/ai-proof-keywords\/\">What We Learned From Studying Our Own \u201cAI Proof\u201d Keywords<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/the-free-tools-seo-strategy\/\">The Free Tools SEO Strategy: How to Rank With Calculators, Converters, and Generators<\/a><\/li>\n<li><a href=\"https:\/\/substack.com\/home\/post\/p-194715694\">17 Content Types to Survive Google\u2019s Zero-Click Future<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/on-page-aeo\/\">On-Page AEO: 4 Writing Frameworks for Better AI Visibility<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Pillar 4: Measure your average visibility, not one answer\" data-section=\"pillar-4-measure-your-average-visibility-not-one-answer\">\n<h2>Pillar 4: Measure your average visibility, not one answer<\/h2>\n<\/div><\/div>\n<p>AI answers change quite&nbsp;often.<\/p>\n<p>Between consecutive AI Overview responses for the same query, <a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-change\/\">only 54% of named entities (specific things like brands, people, places) stay the same<\/a>. On top of that, different assistants rely on different search indexes: ChatGPT uses Bing and Google, Gemini uses Google, Copilot uses Bing, Claude uses Brave, and Perplexity has its&nbsp;own.<\/p>\n<p>That means your brand might appear in one assistant\u2019s answer and disappear from another\u2019s. For instance, Xbox is mentioned more often than PlayStation in ChatGPT, Perplexity, and Copilot, but PlayStation is more popular across the entire Google ecosystem:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-strategy-image13.png\" alt=\"Xbox and PlayStation mention comparison across AI assistants\"><\/p>\n<p>Instead of tracking individual responses, measure your visibility across many prompts and AI systems over time. Think of it more like a share of voice than search rankings.<\/p>\n<p>What matters is your average presence across the questions, platforms, and buying scenarios your audience cares&nbsp;about.<\/p>\n<h3>How to get started<\/h3>\n<p>If you\u2019re using Brand Radar, start by creating a report and adding your competitors. The Brand performance chart tracks your mentions, citations, AI share of voice, and estimated impressions over time, making it easy to see both your current performance and long-term trends.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-strategy-image16.png\" alt=\"Brand performance chart tracking mentions and citations in Brand Radar\"><\/p>\n<p>The chart above it lets you compare those same metrics across competitors. You can switch between AI visibility metrics using the selector in the top-left corner.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-strategy-image30.png\" alt=\"Comparing AI visibility metrics across competitors in Brand Radar\"><\/p>\n<p>Use the upper filters to switch between prompt indexes, AI platform, and location.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-strategy-image26.png\" alt=\"Brand Radar filters for prompt index, AI platform, and location\"><\/p>\n<p>Together, these reports answer four basic questions:<\/p>\n<ul>\n<li>How often is my brand mentioned?<\/li>\n<li>How often does AI cite my website?<\/li>\n<li>How many people are likely to see those mentions?<\/li>\n<li>How do I compare with my competitors?<\/li>\n<\/ul>\n<p>That\u2019s enough to establish a baseline and monitor your progress over&nbsp;time.<\/p>\n<p>As you become more comfortable with these metrics, you can build a more specialized, custom dashboard. Here\u2019s an example of one I\u2019m building in <a href=\"https:\/\/letaido.com\/\">Letaido<\/a> for Letaido as a&nbsp;brand:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-strategy-image11.png\" alt=\"AI visibility dashboard built in Letaido\"><\/p>\n<p>In addition to the core metrics, I&nbsp;track:<\/p>\n<p><strong>AI share of voice.<\/strong> The percentage of tracked prompts that mention your brand, compared against competitors. This is my quick-glance number for overall strategy. Coverage tells you how you\u2019re doing in absolute terms; share of voice tells you whether you\u2019re winning or losing the conversation.<\/p>\n<p><strong>AI traffic: Referral traffic from AI assistants.<\/strong> Helps to understand which content survives summarization and which pages people typically land after AI chats. I don\u2019t treat it as the primary KPI: AI often influences journeys that analytics can\u2019t fully attribute. Someone might discover your brand in ChatGPT, then return later through Google, a bookmark, or a direct visit.<\/p>\n<p><strong>AI bot activity.<\/strong> How often AI crawlers visit your site. Use this as a diagnostic metric. If new content isn\u2019t being crawled, it\u2019s unlikely to appear in AI answers. A sudden drop in crawler activity can also help explain why visibility isn\u2019t improving as expected.<\/p>\n<p><strong>AI coverage.<\/strong> The percentage of tracked prompts that mention your brand or cite your website\u2014split into mentions vs. citations, since being name-dropped and being linked are different wins.<\/p>\n<p>If you publish original research, launch a PR campaign, or improve your documentation, coverage tells you whether those efforts actually increased your presence across the prompts that matter.<\/p>\n<p>Also very useful for new brands and new niches, where it\u2019s more important how often you show up at all, regardless of competitors.<\/p>\n<p><strong>AI perception.<\/strong> How AI consistently describes your business, scored across dimensions like ease of use, enterprise-readiness, and trust, alongside the adjectives, use cases, and strengths AI associates with the&nbsp;brand.<\/p>\n<p>Over time, this reveals whether the market narrative is shifting in the direction you want, or whether AI has developed inaccurate or outdated associations that need to be corrected through better content or stronger third-party signals.<\/p>\n<p><strong>Outdated pages cited by AI.<\/strong> Pages AI assistants cite but whose content is stale: old pricing, deprecated features, pre-launch copy, etc. AI keeps quoting what it found, not what\u2019s true&nbsp;today.<\/p>\n<p><strong>Recommendations.<\/strong> The \u201cso what\u201d layer. Prompts where competitors get cited and you don\u2019t, topic segments where you\u2019re absent entirely, and third-party pages that misrepresent your brand\u2014each paired with a concrete action. Without this, an AI visibility dashboard is just monitoring; this is where it turns into a to-do&nbsp;list.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What to avoid in your AI search strategy\" data-section=\"what-to-avoid-in-your-ai-search-strategy\">\n<h2>What to avoid in your AI search strategy<\/h2>\n<\/div><\/div>\n<p>As AI search grows, it\u2019s easy to chase shortcuts. Most of them don\u2019t work for&nbsp;long.<\/p>\n<h3>Self-promotional \u201cbest tools\u201d lists<\/h3>\n<p>Publishing an apparently objective comparison where your own product ranks first may earn citations, but it can also give your competitors more visibility.<\/p>\n<p>In our <a href=\"https:\/\/ahrefs.com\/blog\/self-promotional-content-ai-seo-experiment\/\">experiment<\/a>, self-promotional listicles sometimes became free marketing for the very brands they were trying to beat. AI used that content to generate answers, but often chose to feature some other brands we mentioned in the text instead of us\u2014perfect irony.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-strategy-image9.jpg\" alt=\"Experiment results on self-promotional best tools listicles\"><\/p>\n<p>Product comparison pages can still work. Be transparent about your relationship to the products, explain who each tool is best for, and acknowledge where competitors are stronger. That makes the content more credible\u2014for both readers and&nbsp;AI.<\/p>\n<h3>Large volumes of unreviewed AI-generated content (aka scaled content)<\/h3>\n<p>AI has made content cheaper to produce. It hasn\u2019t made generic content more valuable.<\/p>\n<p>Publishing hundreds of lightly reviewed pages often leads to repetitive content, weak research, and factual errors. It\u2019s also one of the signals Google associates with <a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies#scaled-content\">scaled spam.<\/a><\/p>\n<p>This often creates what\u2019s become known as \u201cMount AI\u201d: a rapid spike in organic traffic followed by an equally sharp decline.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-strategy-image20.png\" alt=\"Mount AI traffic pattern showing a spike followed by a sharp decline\"><\/p>\n<p>Glen Gabe and Lily Ray have documented several examples of AI-first content strategies that produced short-term gains before being hit by Google updates:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.gsqi.com\/marketing-blog\/when-mt-ai-crumbles-chatgpt-follows\/\">When \u201cMt. AI\u201d crumbles, ChatGPT can follow [Case&nbsp;Study]<\/a><\/li>\n<li><a href=\"https:\/\/lilyraynyc.substack.com\/p\/your-geo-strategy-might-be-destroying\">Your GEO Strategy Might Be Destroying Your&nbsp;SEO<\/a><\/li>\n<li><a href=\"https:\/\/substack.com\/home\/post\/p-197164548\">It Works Until It Doesn\u2019t: AI Content Strategies That Backfire<\/a><\/li>\n<\/ul>\n<p>AI is great for research, analysis, outlining, and editing. It shouldn\u2019t replace original ideas, firsthand experience, evidence, or human judgment.<\/p>\n<h3>Blocking AI crawlers (unless you have a really good reason)<\/h3>\n<p>Check your robots.txt file, firewall, and CDN settings for crawlers such as GPTBot, ClaudeBot, PerplexityBot, and Google-Extended.<\/p>\n<p>There are valid reasons to block some of them, for example, publishers that license their content. Just make sure it\u2019s a deliberate decision rather than an accidental configuration.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Final thoughts\" data-section=\"final-thoughts\">\n<h2>Final thoughts<\/h2>\n<\/div><\/div>\n<p>AI search feels like a new channel, but it rewards many of the same things that have always mattered: clear communication, credible third-party validation, original content, and consistent measurement.<\/p>\n<p>What\u2019s different is how those signals come together. Never before could a search experience tell someone so much about your brand in a matter of seconds. Instead of showing a list of links, AI synthesizes everything it knows\u2014from your website and documentation to reviews, news articles, Reddit discussions, and YouTube videos\u2014into a single answer.<\/p>\n<p>That\u2019s why AI search feels unfamiliar. It brings together channels that marketers have traditionally managed separately. SEO, content marketing, digital PR, brand marketing, product documentation, and customer advocacy all influence the same conversation.<\/p>\n<p>Performance in AI search is no longer just an SEO problem. It\u2019s the result of how well your entire marketing ecosystem helps AI understand, verify, and recommend your&nbsp;brand.<\/p>\n<p>Thanks for reading! Come and say hi on <a href=\"https:\/\/www.linkedin.com\/in\/mateusz-makosiewicz\/\">LinkedIn<\/a> or <a href=\"https:\/\/substack.com\/@mateuszmakosiewicz\">Substack<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before someone ever lands on your website, an AI assistant may have already explained what your product does, compared it with competitors, and helped them decide whether you\u2019re worth considering. By the time someone clicks through to your site after<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":159,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[469],"tags":[],"coauthors":[412],"class_list":["post-201333","post","type-post","status-publish","format-standard","hentry","category-ai-search","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI Search Strategy: 4 Pillars to Show Up More (and Right) in AI Answers<\/title>\n<meta name=\"description\" content=\"Learn how to turn AI search into a brand advocate: build a source of truth, earn third-party evidence, create summarization-proof content, and track it all.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/ai-search-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI Search Strategy: 4 Pillars to Show Up More (and Right) in AI Answers\" \/>\n<meta property=\"og:description\" content=\"Learn how to turn AI search into a brand advocate: build a source of truth, earn third-party evidence, create summarization-proof content, and track it all.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/ai-search-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-24T07:55:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/07\/ai-search-strategy-image10.png\" \/>\n<meta name=\"author\" content=\"Mateusz Makosiewicz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ahrefs\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ai-search-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/ai-search-strategy\\\/\"},\"author\":{\"name\":\"Mateusz Makosiewicz\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/c7e64c851ecc4eabb77eaefae90a440c\"},\"headline\":\"AI Search Strategy: 4 Pillars to Show Up More (and Right) in AI 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