{"id":199701,"date":"2026-06-23T07:21:43","date_gmt":"2026-06-23T12:21:43","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=199701"},"modified":"2026-06-23T07:21:43","modified_gmt":"2026-06-23T12:21:43","slug":"average-organic-traffic-benchmarks","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/average-organic-traffic-benchmarks\/","title":{"rendered":"Average Organic Traffic Benchmarks From Real Websites (June&nbsp;2026)"},"content":{"rendered":"<div class=\"intro-txt\">We pulled anonymized Google Search Console data from over 400,000 websites and measured how much organic search traffic a typical site actually gets each&nbsp;month.<\/div>\n<p>If I\u2019m being honest: organic traffic benchmarks are a bit silly. The \u201cright\u201d number is unique to every business\u2014your industry, your website, your Domain Rating, your strategy, all change what \u201cnormal\u201d looks like. There\u2019s no single average that fits everyone.<\/p>\n<p>But if you need a benchmark\u2014because you, your boss, or your CEO wants to commit to a concrete growth target\u2014the best place to look is the actual monthly organic traffic of websites in a similar spot to&nbsp;yours.<\/p>\n<p>That\u2019s exactly what the data below gives you: real monthly organic traffic, grouped by industry, authority, and size. It\u2019s real, it\u2019s updated every month, and it\u2019s your best starting point for gauging whether your own growth is on&nbsp;track.<\/p>\n<p>Below, we break down median monthly organic traffic by industry, by Domain Rating (DR), and by website size, then look at why the gap between small and large sites is so enormous.<\/p>\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Methodology<\/div><div class=\"recommendation-content\">\n<p>This article is updated monthly with fresh data by <a href=\"https:\/\/ahrefs.com\/agent-a\">Agent A<\/a>.<\/p>\n<ul>\n<li><strong>This is data from real websites.<\/strong> These benchmarks are built from anonymized, aggregated Google Search Console data from 422,421 real websites. We take each site\u2019s actual organic clicks, aggregate them, and report the figures for the latest complete month.<\/li>\n<li><strong>\u201cTraffic\u201d here means organic clicks from Google.<\/strong> These are the clicks Google sent to each site for the month\u2014not total visits, not paid, not direct or social. It\u2019s the same number you\u2019d see in your own Search Console performance report.<\/li>\n<li><strong>We report the median, not the average.<\/strong> A handful of giant sites (think Wikipedia or Amazon) pull averages into the millions and make the typical site look tiny by comparison. The median\u2014the site in the middle of each group\u2014is the better benchmark. (We show the mean alongside it so you can see just how skewed the average is.)<\/li>\n<\/ul>\n<\/div><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Average traffic by industry\" data-section=\"average-traffic-by-industry\">\n<h2>Average organic traffic by industry<\/h2>\n<\/div><\/div>\n<p>Here\u2019s the median monthly organic traffic for all 26 industry categories, ranked highest to lowest, for May&nbsp;2026.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1998\" class=\"wp-image-199698\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/06\/traffic_by_industry.png\" alt=\"Bar chart of median monthly organic traffic by industry, ranked highest to lowest\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/06\/traffic_by_industry.png 1440w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/06\/traffic_by_industry-306x425.png 306w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/06\/traffic_by_industry-768x1066.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/06\/traffic_by_industry-1107x1536.png 1107w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\"><\/p>\n<figure class=\"wp-block-table\">\n<div style=\"overflow-x: auto; -webkit-overflow-scrolling: touch; margin: 1.25rem 0;\">\n<table style=\"border-collapse: collapse; width: 100%; min-width: 460px; font-size: 15px; line-height: 1.4;\">\n<thead>\n<tr>\n<th style=\"text-align: left; padding: 10px 14px; border-bottom: 2px solid #1a1a1a; font-weight: bold; white-space: nowrap;\">Industry<\/th>\n<th style=\"text-align: right; padding: 10px 14px; border-bottom: 2px solid #1a1a1a; font-weight: bold; white-space: nowrap;\">Median traffic<\/th>\n<th style=\"text-align: right; padding: 10px 14px; border-bottom: 2px solid #1a1a1a; font-weight: bold; white-space: nowrap;\">Mean traffic<\/th>\n<th style=\"text-align: right; padding: 10px 14px; border-bottom: 2px solid #1a1a1a; font-weight: bold; white-space: nowrap;\">Websites in sample<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">News<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\"><strong>175,115<\/strong><\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">1,207,529<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">515<\/td>\n<\/tr>\n<tr style=\"background: #f8f9fa;\">\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">Online Communities<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">112,517<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">658,500<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">21<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">Reference<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">100,007<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">486,647<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">18<\/td>\n<\/tr>\n<tr style=\"background: #f8f9fa;\">\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">Arts &amp; Entertainment<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">61,159<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">612,248<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">557<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">Adult<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">59,870<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">1,491,791<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">182<\/td>\n<\/tr>\n<tr style=\"background: #f8f9fa;\">\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">Games<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">49,828<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">766,450<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">684<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">Internet &amp; Telecom<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">44,298<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">586,784<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">397<\/td>\n<\/tr>\n<tr style=\"background: #f8f9fa;\">\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">Finance<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">37,346<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">351,360<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">1,236<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">Sports<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">37,239<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">533,195<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">717<\/td>\n<\/tr>\n<tr style=\"background: #f8f9fa;\">\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">Books &amp; Literature<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">34,736<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">584,439<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">86<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">Computers &amp; Electronics<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">34,679<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">2,555,795<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">535<\/td>\n<\/tr>\n<tr style=\"background: #f8f9fa;\">\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">People &amp; Society<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">34,291<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">276,516<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">293<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">Food &amp;&nbsp;Drink<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">33,986<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">359,333<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">717<\/td>\n<\/tr>\n<tr style=\"background: #f8f9fa;\">\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">Hobbies &amp; Leisure<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">31,308<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">361,396<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">28<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">Autos &amp; Vehicles<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">30,866<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">248,566<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">808<\/td>\n<\/tr>\n<tr style=\"background: #f8f9fa;\">\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">Science<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">30,121<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">674,795<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">142<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">Shopping<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">27,934<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">375,711<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">2,363<\/td>\n<\/tr>\n<tr style=\"background: #f8f9fa;\">\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">Travel &amp; Transportation<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">25,990<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">194,639<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">1,314<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">Health<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">20,732<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">132,539<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">1,730<\/td>\n<\/tr>\n<tr style=\"background: #f8f9fa;\">\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">Real Estate<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">20,478<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">102,643<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">313<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">Jobs &amp; Education<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">20,029<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">173,885<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">1,356<\/td>\n<\/tr>\n<tr style=\"background: #f8f9fa;\">\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">Beauty &amp; Fitness<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">18,362<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">101,390<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">201<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">Pets &amp; Animals<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">17,326<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">68,639<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">266<\/td>\n<\/tr>\n<tr style=\"background: #f8f9fa;\">\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">Home &amp; Garden<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">16,325<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">93,440<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">1,419<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">Business &amp; Industrial<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">15,637<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">123,594<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">865<\/td>\n<\/tr>\n<tr style=\"background: #f8f9fa;\">\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">Law &amp; Government<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">8,607<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">58,452<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">276<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/figure>\n<p>A few things stand&nbsp;out:<\/p>\n<ul>\n<li><strong>News leads the table<\/strong> at 175,115 median monthly clicks. Big-traffic categories like news, reference, and entertainment are dominated by large publishers chasing high-volume informational queries\u2014so even the typical site in these niches pulls serious traffic.<\/li>\n<li><strong>Law &amp; Government sits at the bottom<\/strong> at 8,607. The lower-traffic categories tend to be local, commercial, or service-driven, where search demand is smaller and more geographically split\u2014fewer total searches to&nbsp;win.<\/li>\n<li><strong>Watch the gap between median and mean.<\/strong> In almost every category the mean is several times the median, and in some (Computers &amp; Electronics, Adult) it\u2019s more than 40x higher. That gap is a handful of giant sites pulling the average up. It\u2019s exactly why you should benchmark against the median\u2014the average describes an outlier, not&nbsp;you.<\/li>\n<li><strong>Industry matters less than you\u2019d think.<\/strong> The spread across industries is real, but it\u2019s dwarfed by the spread across authority and size (next two sections). A high-DR site in a \u201clow-traffic\u201d niche will out-traffic a tiny site in a \u201chigh-traffic\u201d one, every&nbsp;time.<\/li>\n<\/ul>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Average traffic by Domain Rating (DR)\" data-section=\"average-traffic-by-domain-rating-dr\">\n<h2>Average organic traffic by Domain Rating (DR)<\/h2>\n<\/div><\/div>\n<p>Authority is the single biggest predictor of traffic, and it isn\u2019t close. The stronger your site (measured here by <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/domain-rating\">Domain Rating<\/a>), the more organic traffic it pulls\u2014and the relationship is exponential, not linear.<\/p>\n<p>Across 422,421 websites, median monthly traffic climbs from just 11 clicks at the bottom of the DR scale to 126,364 at the top. That\u2019s not a percentage difference, it\u2019s a four-orders-of-magnitude difference. Every single DR tier earns more median traffic than the one below it, and each jump gets bigger as you&nbsp;climb.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"960\" class=\"wp-image-199699\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/06\/traffic_by_dr.png\" alt=\"Bar chart of median monthly organic traffic by Domain Rating tier, on a log scale\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/06\/traffic_by_dr.png 1440w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/06\/traffic_by_dr-638x425.png 638w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/06\/traffic_by_dr-768x512.png 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\"><\/p>\n<figure class=\"wp-block-table\">\n<div style=\"overflow-x: auto; -webkit-overflow-scrolling: touch; margin: 1.25rem 0;\">\n<table style=\"border-collapse: collapse; width: 100%; min-width: 460px; font-size: 15px; line-height: 1.4;\">\n<thead>\n<tr>\n<th style=\"text-align: left; padding: 10px 14px; border-bottom: 2px solid #1a1a1a; font-weight: bold; white-space: nowrap;\">Domain Rating<\/th>\n<th style=\"text-align: right; padding: 10px 14px; border-bottom: 2px solid #1a1a1a; font-weight: bold; white-space: nowrap;\">Median traffic<\/th>\n<th style=\"text-align: right; padding: 10px 14px; border-bottom: 2px solid #1a1a1a; font-weight: bold; white-space: nowrap;\">Mean traffic<\/th>\n<th style=\"text-align: right; padding: 10px 14px; border-bottom: 2px solid #1a1a1a; font-weight: bold; white-space: nowrap;\">Websites in sample<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">0-10<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">11<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">378<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">217,565<\/td>\n<\/tr>\n<tr style=\"background: #f8f9fa;\">\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">10-20<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">95<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">1,501<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">59,960<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">20-30<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">215<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">3,541<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">51,139<\/td>\n<\/tr>\n<tr style=\"background: #f8f9fa;\">\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">30-40<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">497<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">7,473<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">38,447<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">40-50<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">1,264<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">28,181<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">21,499<\/td>\n<\/tr>\n<tr style=\"background: #f8f9fa;\">\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">50-60<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">2,567<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">48,933<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">15,575<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">60-70<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">6,527<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">120,217<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">8,344<\/td>\n<\/tr>\n<tr style=\"background: #f8f9fa;\">\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">70-80<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">19,980<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">279,757<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">7,858<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">80-90<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">82,743<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">1,249,038<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">1,614<\/td>\n<\/tr>\n<tr style=\"background: #f8f9fa;\">\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">90-100<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\"><strong>126,364<\/strong><\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">8,401,539<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">420<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/figure>\n<p>To be clear about cause and effect: more backlinks don\u2019t directly summon traffic. What\u2019s happening is that the things that earn a high DR\u2014lots of quality content, strong links, brand recognition\u2014are the same things that earn rankings and clicks. DR is a proxy for the authority that wins traffic, not a dial you turn to get&nbsp;it.<\/p>\n<p>The takeaway for newer sites: if you\u2019re under DR 30 and getting a few hundred organic clicks a month, you\u2019re not failing\u2014you\u2019re exactly where the data says you should be. Traffic compounds as authority builds, and the steepest gains come later, not sooner.<\/p>\n        <div class=\"tool-widget-outer\">\n            <div class=\"tool-widget\">\n                <div class=\"body\">\n                    <div class=\"title\">Website Authority Checker<\/div>\n\t\t\t\t\t                        <div class=\"heading\">Check the authority of your domain<\/div>\n\t\t\t\t\t\t                    <div class=\"icon  icon-website-authority-checker\"><\/div>\n                <\/div>\n                <form action=\"https:\/\/ahrefs.com\/website-authority-checker\" method=\"GET\">\n                    <div class=\"form\">\n                        <input type=\"text\" class=\"input\" name=\"input\" placeholder=\"Enter domain or URL\" required>\n\t\t\t\t\t\t                        <button type=\"submit\" class=\"button\">Check Authority<\/button>\n                    <\/div>\n                <\/form>\n            <\/div>\n        <\/div>\n\t\t\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Average traffic by site size\" data-section=\"average-traffic-by-site-size\">\n<h2>Average organic traffic by site size (indexed pages)<\/h2>\n<\/div><\/div>\n<p>Bigger sites earn more traffic\u2014and like DR, the relationship is exponential. More indexed pages means more keywords ranked, more queries captured, and more total clicks.<\/p>\n<p>Across 324,522 websites, median monthly traffic rises from 18 clicks for the smallest sites (under 10 pages) to 244,772 for the largest (5,000+ pages). More pages is more surface area to rank, and at scale that surface area compounds.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"960\" class=\"wp-image-199700\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/06\/traffic_by_size.png\" alt=\"Bar chart of median monthly organic traffic by number of indexed pages, on a log scale\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/06\/traffic_by_size.png 1440w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/06\/traffic_by_size-638x425.png 638w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/06\/traffic_by_size-768x512.png 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\"><\/p>\n<figure class=\"wp-block-table\">\n<div style=\"overflow-x: auto; -webkit-overflow-scrolling: touch; margin: 1.25rem 0;\">\n<table style=\"border-collapse: collapse; width: 100%; min-width: 460px; font-size: 15px; line-height: 1.4;\">\n<thead>\n<tr>\n<th style=\"text-align: left; padding: 10px 14px; border-bottom: 2px solid #1a1a1a; font-weight: bold; white-space: nowrap;\">Indexed pages<\/th>\n<th style=\"text-align: right; padding: 10px 14px; border-bottom: 2px solid #1a1a1a; font-weight: bold; white-space: nowrap;\">Median traffic<\/th>\n<th style=\"text-align: right; padding: 10px 14px; border-bottom: 2px solid #1a1a1a; font-weight: bold; white-space: nowrap;\">Mean traffic<\/th>\n<th style=\"text-align: right; padding: 10px 14px; border-bottom: 2px solid #1a1a1a; font-weight: bold; white-space: nowrap;\">Websites in sample<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">0-10<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">18<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">587<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">135,931<\/td>\n<\/tr>\n<tr style=\"background: #f8f9fa;\">\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">10-50<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">174<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">2,092<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">98,839<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">50-100<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">737<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">4,269<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">29,701<\/td>\n<\/tr>\n<tr style=\"background: #f8f9fa;\">\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">100-200<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">1,813<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">16,767<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">21,192<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">200-500<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">4,625<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">27,280<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">17,968<\/td>\n<\/tr>\n<tr style=\"background: #f8f9fa;\">\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">500-1000<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">10,840<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">48,370<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">8,217<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">1000-5000<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">31,318<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">199,881<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">8,910<\/td>\n<\/tr>\n<tr style=\"background: #f8f9fa;\">\n<td style=\"text-align: left; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap;\">5000+<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\"><strong>244,772<\/strong><\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">1,941,966<\/td>\n<td style=\"text-align: right; padding: 9px 14px; border-bottom: 1px solid #e5e7eb; white-space: nowrap; font-variant-numeric: tabular-nums;\">3,764<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/figure>\n<p>But remember: more pages only helps if they\u2019re pages worth ranking. A site that publishes 5,000 thin, near-duplicate pages won\u2019t see this growth\u2014the traffic comes from quality content at scale, not page count for its own sake. Size correlates with traffic because the sites that grow large usually grew by publishing things people search for.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Why the traffic gap is so big\" data-section=\"why-the-traffic-gap-is-so-big\">\n<h2>Why the gap between small and large sites is so&nbsp;big<\/h2>\n<\/div><\/div>\n<p>The single clearest finding in this data is the enormous gap between the typical small site and the typical large one. Here\u2019s why it\u2019s so&nbsp;wide:<\/p>\n<ul>\n<li><strong>Organic traffic follows a power law.<\/strong> A small number of sites capture the overwhelming majority of search clicks, while the long tail earns very little each. That\u2019s why the median is so far below the mean in every table\u2014the average is dragged up by a few giants, but the typical site lives down in the long&nbsp;tail.<\/li>\n<li><strong>Authority compounds.<\/strong> Stronger sites rank for more keywords, and they rank higher, where the clicks are. A small advantage in authority turns into a large advantage in traffic, which earns more links and content, which widens the gap further. The rich get richer.<\/li>\n<li><strong>Branded and navigational search favors the known.<\/strong> Big sites earn a large share of their traffic from people searching for them by name. A new site has no brand demand yet, so it\u2019s competing purely on unbranded queries\u2014the most contested traffic there&nbsp;is.<\/li>\n<\/ul>\n<div class=\"recommendation\"><div class=\"recommendation-title\">What this means for your benchmark<\/div><div class=\"recommendation-content\">\n<p>Don\u2019t compare your traffic to a big publisher\u2019s, or to last quarter\u2019s industry \u201caverage.\u201d Find your row by <strong>authority and size<\/strong> in the tables above\u2014that\u2019s your realistic benchmark. Then track your own trend month over month: steady growth against your own baseline matters far more than hitting some global average.<\/p>\n<p>To quickly see how your estimated organic traffic compares to your competitors, add their websites to the <strong>Competitors<\/strong> chart in <a href=\"https:\/\/app.ahrefs.com\/site-explorer\"><strong>Site Explorer:<\/strong><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-199745\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/06\/2026-06-23_13-04-20.png\" alt width=\"934\" height=\"400\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/06\/2026-06-23_13-04-20.png 934w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/06\/2026-06-23_13-04-20-680x291.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/06\/2026-06-23_13-04-20-768x329.png 768w\" sizes=\"auto, (max-width: 934px) 100vw, 934px\"><\/p>\n<\/div><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to grow your organic traffic\" data-section=\"how-to-grow-your-organic-traffic\">\n<h2>How to grow your organic traffic<\/h2>\n<\/div><\/div>\n<p>If you\u2019re below the benchmark for your authority and size, here are the levers that actually move organic traffic:<\/p>\n<ol>\n<li><strong>Target keywords you can realistically rank for.<\/strong> Use <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> to find terms with real search volume and a difficulty that matches your current authority. Winning easier keywords now builds the authority to win harder ones&nbsp;later.<\/li>\n<li><strong>Build <a href=\"https:\/\/ahrefs.com\/blog\/topical-authority\/\">topical authority<\/a>, not just pages.<\/strong> Cover a topic thoroughly rather than publishing scattered one-offs. Depth in a niche helps you rank for the whole cluster, not just one&nbsp;term.<\/li>\n<li><strong>Earn links to your best pages.<\/strong> <a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/\">Backlinks<\/a> remain a core driver of rankings and the authority that compounds into traffic. Focus them on the pages you most want to&nbsp;rank.<\/li>\n<li><strong>Refresh and consolidate <a href=\"https:\/\/ahrefs.com\/blog\/republishing-content\/\">decaying content<\/a>.<\/strong> Traffic leaks as content ages and SERPs change. Updating or merging older pages often recovers more traffic, faster, than publishing something new.<\/li>\n<li><strong>Capture demand AI Overviews don\u2019t.<\/strong> Commercial and navigational queries are far less likely to trigger an <a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-triggers\/\">AI Overview<\/a>\u2014and they convert better anyway. Lean into the searches that still send clicks.<\/li>\n<\/ol>\n<p>One honest caveat: traffic growth is slow, especially early. The DR and size curves above are exponential for a reason\u2014the biggest gains come after you\u2019ve built a base, not in month one. Consistency beats intensity here.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Final thoughts\" data-section=\"final-thoughts\">\n<h2>Final thoughts<\/h2>\n<\/div><\/div>\n<p>So, what\u2019s an average amount of organic traffic? The honest answer is that \u201caverage\u201d is the wrong question\u2014the spread is far too wide for one number to mean anything. A typical sub-DR-30 site earns a few hundred clicks a month; a typical DR 90+ site earns over a hundred thousand. Both are \u201cnormal.\u201d<\/p>\n<p>Use the tables above to find your realistic benchmark by authority and size, then judge yourself against your own trend. And remember the bigger shift: as AI Overviews and answer engines reshape search, the clicks are getting harder to win at the bottom of the curve. Building authority\u2014and getting cited inside the AI answers themselves\u2014is how you climb&nbsp;it.<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/zero-click-search\/\">Welcome to Zero-Click Search. Please Leave Your Traffic at the&nbsp;Door.<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks-update\/\">Update: AI Overviews Reduce Clicks by&nbsp;58%<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-increase-website-traffic\/\">How to Increase Website Traffic<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>If I\u2019m being honest: organic traffic benchmarks are a bit silly. The \u201cright\u201d number is unique to every business\u2014your industry, your website, your Domain Rating, your strategy, all change what \u201cnormal\u201d looks like. There\u2019s no single average that fits everyone.<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":194,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[414,335],"tags":[],"coauthors":[457],"class_list":["post-199701","post","type-post","status-publish","format-standard","hentry","category-data-studies","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Average Organic Traffic Benchmarks From Real Websites (June 2026)<\/title>\n<meta name=\"description\" content=\"We pulled anonymized Google Search Console data from over 400,000 websites and measured how much organic search traffic a typical site actually gets each month.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/average-organic-traffic-benchmarks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Average Organic Traffic Benchmarks From Real Websites (June 2026)\" \/>\n<meta property=\"og:description\" content=\"We pulled anonymized Google Search Console data from over 400,000 websites and measured how much organic search traffic a typical site actually gets each month.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/average-organic-traffic-benchmarks\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-23T12:21:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/06\/traffic_by_industry.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"1998\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ryan Law\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thinking_slow\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/average-organic-traffic-benchmarks\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/average-organic-traffic-benchmarks\\\/\"},\"author\":{\"name\":\"Ryan Law\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e63cf0d276886d0391667a066edafeda\"},\"headline\":\"Average Organic Traffic Benchmarks From Real Websites (June&nbsp;2026)\",\"datePublished\":\"2026-06-23T12:21:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/average-organic-traffic-benchmarks\\\/\"},\"wordCount\":1716,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/average-organic-traffic-benchmarks\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/average-organic-traffic-benchmarks-from-real-by-ryan-law-general-seo.jpg\",\"articleSection\":[\"Data &amp; 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