{"id":198848,"date":"2026-06-16T05:54:06","date_gmt":"2026-06-16T10:54:06","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=198848"},"modified":"2026-06-16T05:56:42","modified_gmt":"2026-06-16T10:56:42","slug":"marketing-trends","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/marketing-trends\/","title":{"rendered":"9 Marketing Trends I\u2019m Seeing Firsthand in 2026 (With Data)"},"content":{"rendered":"
I\u2019ve spent 14 years in marketing. I\u2019ve worked with everyone from teeny-tiny mom-and-pop shops to huge enterprise companies, and in that time I\u2019ve sat through enough \u201cthis changes everything\u201d trends to be pretty hard to impress. But truthfully: I have never seen so much change in so short a time as I have in the past year.<\/div>\n\n\n\n

Even my own role has changed radically. As Director of Content Marketing at Ahrefs, I do a lot less writing than I used to, and a lot more building of systems that do the work for me. That might sound hyperbolic, but it isn\u2019t, and it isn\u2019t just me: as this article will show, the search data points to the same transformation happening across marketing as a whole, and across plenty of specific roles within it.<\/p>\n\n\n\n

So here are the marketing trends I\u2019ve seen firsthand, and that our data confirms, that are changing how marketing roles actually function in 2026.<\/p>\n\n\n

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