{"id":19872,"date":"2018-04-12T07:09:06","date_gmt":"2018-04-12T15:09:06","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=19872"},"modified":"2024-06-16T17:05:21","modified_gmt":"2024-06-16T22:05:21","slug":"fix-broken-links","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/fix-broken-links\/","title":{"rendered":"How to Find and Fix Broken Links (to Reclaim Valuable \u201cLink Juice\u201d)"},"content":{"rendered":"
Do you want to reclaim \u201clink juice\u201d and improve user experience? Then it\u2019s time to find and fix your site\u2019s broken links and broken backlinks.<\/div>\n

Doing this will almost certainly have a positive impact on your rankings.<\/p>\n

But it\u2019s important to note that broken links and backlinks are two entirely different problems.<\/p>\n

As such, I\u2019ve divided this post into two sections:<\/p>\n

    \n
  1. How to find and fix broken links<\/strong> (i.e., broken links on<\/strong> your site).<\/li>\n
  2. How to find and fix broken backlinks<\/strong> (i.e., broken inbound links to<\/strong> your site).<\/li>\n<\/ol>\n

    Both of these fixes will help to reclaim so-called \u201clink juice\u201d across your site and improve user experience.<\/p>\n

    IMPORTANT!<\/strong> This post is NOT about the so-called \u201cbroken link building\u201d strategy, which involves exploiting your competitors\u2019 broken backlinks to build new links to your site. If you wish to learn more about this strategy, check out our full guide to broken link building<\/a>.<\/em><\/p><\/blockquote>\n

    Let\u2019s rock!<\/p>\n

    \"Beginner's
    New to link building? Check out our<\/div>
    Beginner\u2019s guide to link building<\/a><\/div><\/div>\n

    1. How to find and fix broken links on your website<\/h2>\n

    Broken links are those on your site that point to non-existent resources\u2014these can be either internal (i.e., to other pages on your domain) or external (i.e., to pages on other domains.)<\/p>\n

    This is what a broken internal<\/strong> link looks like:<\/p>\n

    <\/p>\n

    (It goes from one page on ahrefs.com to another\u2014yet the page it points to doesn\u2019t exist.)<\/em><\/p>\n

    \u2026And this is what a broken external<\/strong> link looks like:<\/p>\n

    <\/p>\n

    (It goes from a page on ahrefs.com to a non-existent page on another domain.)<\/em><\/p>\n

    Here are the only two ways that broken (dead) links can end up on your website:<\/p>\n