{"id":197973,"date":"2026-06-02T11:25:18","date_gmt":"2026-06-02T16:25:18","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=197973"},"modified":"2026-06-02T11:25:18","modified_gmt":"2026-06-02T16:25:18","slug":"what-is-a-good-domain-rating","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/what-is-a-good-domain-rating\/","title":{"rendered":"What Is a Good Domain Rating? (With Real&nbsp;Data)"},"content":{"rendered":"<div class=\"intro-txt\">\u201cIs my Domain Rating good?\u201d is one of the most common questions in SEO. The honest answer: it depends entirely on what you compare it&nbsp;to.<\/div>\n<p><a href=\"https:\/\/help.ahrefs.com\/en\/articles\/1409408-what-is-domain-rating-dr\">Domain Rating (DR)<\/a> is Ahrefs\u2019 measure of how strong a website\u2019s backlink profile is, on a scale from 0 to 100. It\u2019s relative by design: your score reflects how your backlink profile stacks up against every other website in our&nbsp;index.<\/p>\n<p>That\u2019s why \u201cwhat\u2019s a good DR?\u201d has no single answer. A DR of 60 could be excellent in one industry and middling in another. It could be more than enough to rank for one keyword and nowhere near enough for another.<\/p>\n<p>There\u2019s one more thing worth knowing before you judge your own score. DR is <strong>logarithmic<\/strong>, so websites aren\u2019t spread evenly across the 0\u2013100 scale. The internet is mostly small, new, or abandoned sites, which means the overwhelming majority of domains sit right at the bottom \u2014 DR 0 to 10. Climbing from DR 20 to 30 takes a handful of links. Climbing from 70 to 80 can take thousands. So a \u201chigh\u201d number is rarer than it&nbsp;looks.<\/p>\n<p>Rather than chase a magic number, judge your DR the three ways that actually matter: against your competitors, against your industry, and against the specific keywords you want to rank for. Here\u2019s how to do each, with real&nbsp;data.<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/domain-rating\/\">Domain Rating: What It Is &amp; What It\u2019s Good&nbsp;For<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n        <div class=\"tool-widget-outer\">\n            <div class=\"tool-widget\">\n                <div class=\"body\">\n                    <div class=\"title\">Website Authority Checker<\/div>\n\t\t\t\t\t                        <div class=\"heading\">Check the authority of your domain<\/div>\n\t\t\t\t\t\t                    <div class=\"icon  icon-website-authority-checker\"><\/div>\n                <\/div>\n                <form action=\"https:\/\/ahrefs.com\/website-authority-checker\" method=\"GET\">\n                    <div class=\"form\">\n                        <input type=\"text\" class=\"input\" name=\"input\" placeholder=\"Enter domain or URL\" required>\n\t\t\t\t\t\t                        <button type=\"submit\" class=\"button\">Check Authority<\/button>\n                    <\/div>\n                <\/form>\n            <\/div>\n        <\/div>\n\t\t\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Compare your DR to your competitors\" data-section=\"vs-competitors\">\n<h2>Comparison #1: Your DR vs. your competitors<\/h2>\n<\/div><\/div>\n<p>The most practical benchmark isn\u2019t the whole internet \u2014 it\u2019s the specific companies you\u2019re fighting for the same customers.<\/p>\n<p>Take the SEO software space. Here\u2019s how the major players compare:<\/p>\n<figure class=\"wp-block-image size-large\" style=\"margin: 0 0 20px;\"><img decoding=\"async\" style=\"max-width: 100%; height: auto;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/06\/competitor_dr.png\" alt=\"Bar chart of Domain Rating for SEO software competitors\"><\/figure>\n<figure class=\"wp-block-table\">\n<table style=\"border-collapse: collapse; width: 100%; margin: 0 0 8px; font-size: 15px;\">\n<thead>\n<tr>\n<th style=\"text-align: left; padding: 10px 12px; border-bottom: 2px solid #e2e8f0; font-weight: bold;\">Website<\/th>\n<th style=\"text-align: left; padding: 10px 12px; border-bottom: 2px solid #e2e8f0; font-weight: bold;\">Domain Rating<\/th>\n<th style=\"text-align: left; padding: 10px 12px; border-bottom: 2px solid #e2e8f0; font-weight: bold;\">Referring domains<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">Semrush<\/td>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">92<\/td>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">132,404<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">Ahrefs<\/td>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">91<\/td>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">100,201<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">Moz<\/td>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">91<\/td>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">106,417<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">Similarweb<\/td>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">89<\/td>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">49,594<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">SE Ranking<\/td>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">85<\/td>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">19,574<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">Mangools<\/td>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">82<\/td>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">15,770<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">Ubersuggest<\/td>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">69<\/td>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">1,522<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p>In this market, a \u201cgood\u201d DR is <strong>80+<\/strong> \u2014 that\u2019s just the cost of entry. A DR of 69 (Ubersuggest) stands out as the outlier, and the referring domains column shows why: it has a fraction of the linking websites the rest of the pack has earned. That\u2019s DR doing its job \u2014 it\u2019s a summary of your backlink profile\u2019s strength relative to the&nbsp;field.<\/p>\n<p>Run the same comparison for your own niche. If your competitors cluster around DR 40, then a DR of 50 is genuinely good. If they\u2019re all at 85, a DR of 70 means you have ground to make up. <strong>\u201cGood\u201d is whatever beats the people you\u2019re actually competing with.<\/strong><\/p>\n<h3>How to calculate this with Ahrefs<\/h3>\n<ol>\n<li>Open <a href=\"https:\/\/ahrefs.com\/batch-analysis\">Batch Analysis<\/a> (Site Explorer \u2192 Batch Analysis).<\/li>\n<li>Paste in your domain plus your direct competitors \u2014 up to 200 at&nbsp;once.<\/li>\n<li>Set the mode to <strong>Domain<\/strong> and hit Analyze.<\/li>\n<li>Sort the results by the <strong>DR<\/strong> column.<\/li>\n<\/ol>\n<p>You\u2019ll see your whole competitive set ranked by Domain Rating in one view, exactly like the table above. That instantly tells you whether your DR is \u201cgood\u201d for the company you&nbsp;keep.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-197979\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/06\/good-dr-2.png\" alt width=\"1236\" height=\"1626\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/06\/good-dr-2.png 1236w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/06\/good-dr-2-323x425.png 323w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/06\/good-dr-2-768x1010.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/06\/good-dr-2-1168x1536.png 1168w\" sizes=\"auto, (max-width: 1236px) 100vw, 1236px\"><\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">\n<p>No Ahrefs account? The free <a href=\"https:\/\/ahrefs.com\/website-authority-checker\">Website Authority Checker<\/a> gives you the DR of any single domain \u2014 run it on yourself and a few rivals to get a quick&nbsp;read.<\/p>\n<\/div><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Compare your DR to your industry\" data-section=\"vs-industry\">\n<h2>Comparison #2: Your DR vs. your industry as a&nbsp;whole<\/h2>\n<\/div><\/div>\n<p>Zoom out from direct rivals to your whole sector, and the picture shifts again.<\/p>\n<p>To give you a quick example, I used our SEO agent, <a href=\"https:\/\/ahrefs.com\/agent-a\">Agent A<\/a>, to pull the Domain Rating of 600 SaaS companies to see what \u201cnormal\u201d looks like across an entire industry:<\/p>\n<figure class=\"wp-block-table\">\n<table style=\"border-collapse: collapse; width: 100%; margin: 0 0 8px; font-size: 15px;\">\n<thead>\n<tr>\n<th style=\"text-align: left; padding: 10px 12px; border-bottom: 2px solid #e2e8f0; font-weight: bold;\">Benchmark<\/th>\n<th style=\"text-align: left; padding: 10px 12px; border-bottom: 2px solid #e2e8f0; font-weight: bold;\">Domain Rating<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">Bottom quartile<\/td>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">38<\/td>\n<\/tr>\n<tr style=\"background: #fff8ef;\">\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">Median SaaS company<\/td>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\"><strong>62<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">Top quartile<\/td>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">77<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">Top 10%<\/td>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">86<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p>So if you run a SaaS site, DR 62 is dead average, DR 77 puts you in the top quarter of your industry, and anything above 86 is elite company. That\u2019s a far more useful yardstick than a generic \u201c70 is good,\u201d because it\u2019s measured against businesses like&nbsp;yours.<\/p>\n<p>The lesson isn\u2019t the specific SaaS numbers, it\u2019s the method. Build a list of 20\u201330 companies in your space, check their Domain Ratings, and you\u2019ve got an industry benchmark tailored to&nbsp;you.<\/p>\n<h3>How to calculate this with Ahrefs<\/h3>\n<ol>\n<li>Build a list of 20\u201350 companies in your industry (your own customer list, a \u201ctop X tools\u201d roundup, or competitors\u2019 competitors all&nbsp;work).<\/li>\n<li>Drop the domains into <a href=\"https:\/\/ahrefs.com\/batch-analysis\">Batch Analysis<\/a> and export the <strong>DR<\/strong> column.<\/li>\n<li>Sort low to high and read off the quartiles: the middle value is your industry median, the top 25% marks \u201cstrong,\u201d the bottom 25% marks \u201clagging.\u201d<\/li>\n<\/ol>\n<p>That gives you a benchmark calibrated to your sector \u2014 far more meaningful than any universal number.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Compare your DR to the SERP\" data-section=\"vs-serp\">\n<h2>Comparison #3: Your DR vs. the keywords you want to rank&nbsp;for<\/h2>\n<\/div><\/div>\n<p>This is the comparison that actually predicts whether you can rank (and the one almost nobody runs).<\/p>\n<p>Instead of asking \u201cis my DR good?\u201d, ask \u201cwhat DR do the sites already ranking for my target keyword have?\u201d Here\u2019s the average Domain Rating of the top 10 organic results for a range of keywords:<\/p>\n<figure class=\"wp-block-image size-large\" style=\"margin: 0 0 20px;\"><img decoding=\"async\" style=\"max-width: 100%; height: auto;\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/06\/serp_dr.png\" alt=\"Bar chart of average Domain Rating of top 10 organic results by keyword\"><\/figure>\n<figure class=\"wp-block-table\">\n<table style=\"border-collapse: collapse; width: 100%; margin: 0 0 8px; font-size: 15px;\">\n<thead>\n<tr>\n<th style=\"text-align: left; padding: 10px 12px; border-bottom: 2px solid #e2e8f0; font-weight: bold;\">Keyword<\/th>\n<th style=\"text-align: left; padding: 10px 12px; border-bottom: 2px solid #e2e8f0; font-weight: bold;\">Avg DR of top&nbsp;10<\/th>\n<th style=\"text-align: left; padding: 10px 12px; border-bottom: 2px solid #e2e8f0; font-weight: bold;\">Lowest DR ranking<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">what is&nbsp;seo<\/td>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">91<\/td>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">81<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">best crm software<\/td>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">89<\/td>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">73<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">email marketing software<\/td>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">85<\/td>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">76<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">project management software<\/td>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">84<\/td>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">69<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">keto recipes<\/td>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">80<\/td>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">61<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">budgeting tips<\/td>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">78<\/td>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">37<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">best running shoes<\/td>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\">76<\/td>\n<td style=\"padding: 9px 12px; border-bottom: 1px solid #edf1f5;\"><strong>29<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p>Two lessons jump&nbsp;out.<\/p>\n<p>First, <strong>competitive commercial keywords demand serious authority.<\/strong> To compete for \u201cbest CRM software,\u201d you\u2019re up against a SERP averaging DR 89. A new site at DR 20 isn\u2019t getting onto that page anytime soon, no matter how good the content.<\/p>\n<p>Second \u2014 look at that \u201clowest DR ranking\u201d column. A DR <strong>29<\/strong> site ranks on page one for \u201cbest running shoes.\u201d A DR 37 site ranks for \u201cbudgeting tips.\u201d <strong>DR is not a ranking factor, and it\u2019s not a gate.<\/strong> Lower-authority sites absolutely rank, especially for less competitive or more informational queries. DR tells you how steep the climb is, not whether it\u2019s possible.<\/p>\n<h3>How to calculate this with Ahrefs<\/h3>\n<ol>\n<li>Enter your target keywords in <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>.<\/li>\n<li>Click&nbsp;<strong>Add filter&nbsp;<\/strong>and&nbsp; add your website\u2019s DR to the&nbsp;<strong>Lowest DR&nbsp;<\/strong>filter.<\/li>\n<li>Review your list of keywords with similar DR websites already ranking in the top&nbsp;5.<\/li>\n<\/ol>\n<p>If your filtered list comes back nearly empty, the keywords in this space are locked up by high-DR sites \u2014 pick an easier topic first. But if you get a healthy list back, those are your openings: keywords where sites at your authority level are already ranking, so you can compete without needing to outgrow everyone first.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-197980\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/06\/good-dr-1.jpg\" alt width=\"1868\" height=\"1246\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/06\/good-dr-1.jpg 1868w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/06\/good-dr-1-637x425.jpg 637w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/06\/good-dr-1-768x512.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/06\/good-dr-1-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 1868px) 100vw, 1868px\"><\/p>\n<p>In the example above, filtering a list of SEO keywords to \u201cLowest DR: up to 30 in top 5\u201d cuts thousands of terms down to 467 winnable opportunities \u2014 proof that a modest DR is no barrier if you pick the right battles.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Why high DR doesn\u2019t guarantee rankings\" data-section=\"dr-myths\">\n<h2>Why a high DR doesn\u2019t guarantee rankings (and a low one doesn\u2019t doom&nbsp;you)<\/h2>\n<\/div><\/div>\n<p>It\u2019s worth saying plainly, because it\u2019s the most common misconception: <strong>DR is not a Google ranking factor.<\/strong> Google doesn\u2019t use Ahrefs\u2019 Domain Rating. It\u2019s our metric, built from the size and quality of a site\u2019s backlink profile.<\/p>\n<p>What DR correlates with is <em>competitiveness<\/em>. Strong backlink profiles tend to come with the things that do help you rank \u2014 authority, trust, and the resources to produce and promote good content. But the correlation is loose, which is why you see DR 29 pages on page one and DR 90 pages buried on page five for the wrong&nbsp;query.<\/p>\n<p>When we <a href=\"https:\/\/ahrefs.com\/blog\/links-matter-less-but-still-matter\/\">studied this back in 2025<\/a>, we found that DR has a<strong> 0.131 correlation<\/strong> with SERP rankings: a small positive correlation, and far from definitive.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/01\/5-link-study-1.png\" alt=\"how dr correlates with rankings\"><\/p>\n<p>Treat DR as a <strong>strategic gauge, not a scoreboard<\/strong>:<\/p>\n<ul>\n<li>Use it to size up how hard a keyword or niche will&nbsp;be.<\/li>\n<li>Use it to track your own backlink growth over&nbsp;time.<\/li>\n<li>Don\u2019t obsess over moving it a few points. The points themselves don\u2019t rank you \u2014 the links behind them&nbsp;do.<\/li>\n<\/ul>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to improve your Domain Rating\" data-section=\"improve-dr\">\n<h2>How to improve your Domain Rating<\/h2>\n<\/div><\/div>\n<p>Since DR is built almost entirely on your backlink profile, improving it comes down to earning more high-quality referring domains:<\/p>\n<ul>\n<li><strong>Earn links from more unique websites.<\/strong> DR rewards the number of <em>distinct<\/em> domains linking to you, not raw link count. Ten links from ten sites beat a hundred from&nbsp;one.<\/li>\n<li><strong>Volume of unique domains is what actually builds DR.<\/strong> Counterintuitively, you can reach a high DR with links from low-DR sites alone \u2014 you just need a lot of them. A single link from a huge site like TechCrunch barely moves your DR, because its link equity is split across the 100,000+ sites it links out to. Chase more <em>distinct<\/em> referring domains, and don\u2019t over-index on any one big&nbsp;link.<\/li>\n<li><strong>Create genuinely linkable assets<\/strong> \u2014 original data, free tools, definitive guides \u2014 that other sites <em>want<\/em> to&nbsp;cite.<\/li>\n<li><strong>Reclaim and fix<\/strong> \u2014 find unlinked brand mentions and broken links pointing to your old pages, and turn them into live&nbsp;links.<\/li>\n<\/ul>\n<p>Improvement is gradual and logarithmic: the higher your DR, the more links each additional point requires. Focus on the links and the DR score follows.<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/seo\/link-building\">Link Building for SEO: The Beginner\u2019s Guide<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Final thoughts\" data-section=\"conclusion\">\n<h2>Final thoughts<\/h2>\n<\/div><\/div>\n<p>There\u2019s no universal \u201cgood\u201d Domain Rating. There\u2019s only good <em>relative to<\/em> something:<\/p>\n<ul>\n<li><strong>Good vs. your competitors:<\/strong>&nbsp;beating the specific sites you compete with.<\/li>\n<li><strong>Good vs. your industry:<\/strong>&nbsp;where you sit among your&nbsp;peers.<\/li>\n<li><strong>Good vs. the SERP:<\/strong>&nbsp;enough authority to compete for the keywords you actually want.<\/li>\n<\/ul>\n<p>Check yours, then check those three benchmarks. That\u2019ll tell you far more than any one-size-fits-all number ever&nbsp;could.<\/p>\n        <div class=\"tool-widget-outer\">\n            <div class=\"tool-widget\">\n                <div class=\"body\">\n                    <div class=\"title\">Website Authority Checker<\/div>\n\t\t\t\t\t                        <div class=\"heading\">Check the authority of your domain<\/div>\n\t\t\t\t\t\t                    <div class=\"icon  icon-website-authority-checker\"><\/div>\n                <\/div>\n                <form action=\"https:\/\/ahrefs.com\/website-authority-checker\" method=\"GET\">\n                    <div class=\"form\">\n                        <input type=\"text\" class=\"input\" name=\"input\" placeholder=\"Enter domain or URL\" required>\n\t\t\t\t\t\t                        <button type=\"submit\" class=\"button\">Check Authority<\/button>\n                    <\/div>\n                <\/form>\n            <\/div>\n        <\/div>\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>Domain Rating (DR) is Ahrefs\u2019 measure of how strong a website\u2019s backlink profile is, on a scale from 0 to 100. It\u2019s relative by design: your score reflects how your backlink profile stacks up against every other website in our&nbsp;index.<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":194,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335,76],"tags":[],"coauthors":[457],"class_list":["post-197973","post","type-post","status-publish","format-standard","hentry","category-general-seo","category-link-building","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is a Good Domain Rating? (With Real Data)<\/title>\n<meta name=\"description\" content=\"Rather than chase a magic number, judge your DR the three ways that actually matter: against your competitors, against your industry, and against the specific keywords you want to rank for.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/what-is-a-good-domain-rating\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is a Good Domain Rating? 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