{"id":196558,"date":"2026-04-28T08:00:56","date_gmt":"2026-04-28T13:00:56","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=196558"},"modified":"2026-04-28T08:26:47","modified_gmt":"2026-04-28T13:26:47","slug":"how-i-do-content-engineering-with-claude-code","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/how-i-do-content-engineering-with-claude-code\/","title":{"rendered":"How I Do Content Engineering with Claude Code"},"content":{"rendered":"
Here\u2019s how I built a high-quality content automation system for the Ahrefs blog using Claude Code and 23 skill files.<\/div>\n

Back in August 2025, I shared the AI content process<\/a> I had developed for the Ahrefs blog. It used ChatGPT projects and custom GPTs to speed up certain types of content creation from several days to a couple of hours, but still required tons of manual intervention.<\/p>\n

Now, barely eight months later, I\u2019m sharing our new process. I use Claude Code and 23 custom skill files, chained together, to generate publish-ready article drafts in six to twelve minutes. We have published around 15 articles with this new process, and updated some 30 or so more.<\/p>\n

I\u2019ve been using AI to help create content marketing since 2020. It has been useful in effortful, piecemeal ways. But today it is good enough to automate important parts of content marketing with no loss in quality (and even a significant gain in some areas, like research). Or as I put in a recent article: AI content wasn\u2019t good enough. Now it is.<\/a><\/p>\n

As a result, I suggested a pretty bold direction in our company Slack, back in February:<\/p>\n

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Here\u2019s our AI current content process.<\/p>\n

Watch this process on YouTube<\/div>
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Check out this episode of the Ahrefs podcast<\/a> to watch me demo our content automation system to Ahrefs\u2019 CMO, Tim Soulo.<\/p>\n

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