{"id":195916,"date":"2026-03-13T06:23:56","date_gmt":"2026-03-13T11:23:56","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=195916"},"modified":"2026-03-13T06:23:56","modified_gmt":"2026-03-13T11:23:56","slug":"how-to-rank-on-chatgpt","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/how-to-rank-on-chatgpt\/","title":{"rendered":"How to Rank on ChatGPT: What Actually Works (Based on Data)"},"content":{"rendered":"
With people now increasingly asking ChatGPT questions and product recommendations, if your brand doesn\u2019t show up in those responses, you\u2019re invisible to them.<\/div>\n\n\n\n

The problem: ChatGPT doesn\u2019t have \u201crankings\u201d. At least not in any traditional sense. Its responses are probabilistic: different every time, with brands appearing and disappearing from one query to the next.<\/p>\n\n\n\n

According to research from SparkToro<\/a>, there\u2019s a <1 in 100 chance that ChatGPT, if asked 100X, will give you the same list of brands in any two responses.<\/p>\n\n\n\n

\"Bar<\/figure>\n\n\n\n\n\n

So you can\u2019t rank #1 in ChatGPT. But you can increase your visibility, the percentage of relevant queries where your brand gets mentioned at all. You can also work to get your pages cited.<\/p>\n\n\n\n

\"ChatGPT<\/figure>\n\n\n\n\n\n

How do you do that? To find out, we analyzed 75,000 brands<\/a> and reviewed third-party studies to see which search factors are most likely to influence brand mentions in ChatGPT.<\/p>\n\n\n\n

Here\u2019s what we know about improving that visibility based on the data.<\/p>\n\n\n\n

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