{"id":195504,"date":"2026-03-02T05:35:30","date_gmt":"2026-03-02T10:35:30","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=195504"},"modified":"2026-04-01T04:07:17","modified_gmt":"2026-04-01T09:07:17","slug":"ai-overview-citations-top-10","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/ai-overview-citations-top-10\/","title":{"rendered":"Update: 38% of AI Overview Citations Pull From The Top&nbsp;10"},"content":{"rendered":"<div class=\"intro-txt\">How frequently do pages ranking in the SERPs get cited in AI Overviews?<\/div>\n<p>We analyzed <a href=\"https:\/\/ahrefs.com\/blog\/search-rankings-ai-citations\/\">1.9M citations last year<\/a> in an attempt to answer that question.<\/p>\n<p>But, as with everything AI-related, a lot has changed since&nbsp;then.<\/p>\n<p>For instance, as of January 2026, AI Overviews are now <a href=\"https:\/\/blog.google\/products-and-platforms\/products\/search\/ai-mode-ai-overviews-updates\/\">powered by Gemini 3<\/a>&nbsp;to better answer searchers\u2019 long-tail questions\u2014having previously relied on earlier Gemini models, including 2.5 variants.<\/p>\n<p>Since that last study we\u2019ve also improved our parsing methodology in Ahrefs, so that we can see even more of the citations that appear in AI Overviews.<\/p>\n<p>So, we decided it was time to update our findings to better answer that initial question.<\/p>\n<p>This time around, we analyzed 863K keyword SERPs, and a grand total of 4M AI Overview URLs\u2014over double our last analysis.<\/p>\n<p>All of this data was taken from <a href=\"https:\/\/ahrefs.com\/brand-radar\">Ahrefs Brand Radar<\/a>, our AI visibility tool.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-195505\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-10.png\" alt=\"Ahrefs Brand Radar dashboard for Canva\" width=\"1324\" height=\"1024\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-10.png 1324w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-10-550x425.png 550w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-10-768x594.png 768w\" sizes=\"auto, (max-width: 1324px) 100vw, 1324px\"><\/p>\n<p>Here\u2019s what we&nbsp;found\u2026<\/p>\n<h2><a id=\"post-195504-_a6cxokldhfba\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"38% of pages cited in AI Overviews also rank in the top 10\" data-section=\"pages-cited\"> 38% of pages cited in AI Overviews also rank in the top&nbsp;10&nbsp;<\/div><\/div><\/h2>\n<p>In our analysis, we looked at cases where the same URL appeared in both the AI Overview and the regular SERP, for the <strong>same query<\/strong>.<\/p>\n<p>In our first test, we studied all returning results on the page; including regular blue links and SERP features.<\/p>\n<p>So, for example, we tracked Ads, Featured snippets, PAA boxes, Video Packs <strong>and<\/strong> Organic Listings as separate blocks.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-195506\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-11.png\" alt=\"Ahrefs Keywords Explorer dashboard close-up, highlighting examples of SERP Features, including AI Overviews, Thumbnails, Sitelinks, People Also Ask etc.\" width=\"1320\" height=\"1100\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-11.png 1320w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-11-510x425.png 510w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-11-768x640.png 768w\" sizes=\"auto, (max-width: 1320px) 100vw, 1320px\"><\/p>\n<p>From this, we discovered that 37.9% of URLs cited in AI Overviews also appeared within the first 10 blocks.<\/p>\n<p>The rest were almost evenly split between positions 11\u2013100 (31.2%) and beyond the top 100 blocks (31.0%).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-195628\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/03\/How-AI-Overview-citations-rank-in-the-SERPs.png\" alt=\"Ahrefs Study How AI Overview citations rank in the SERPs\" width=\"1476\" height=\"1832\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/03\/How-AI-Overview-citations-rank-in-the-SERPs.png 1476w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/03\/How-AI-Overview-citations-rank-in-the-SERPs-342x425.png 342w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/03\/How-AI-Overview-citations-rank-in-the-SERPs-768x953.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/03\/How-AI-Overview-citations-rank-in-the-SERPs-1238x1536.png 1238w\" sizes=\"auto, (max-width: 1476px) 100vw, 1476px\"><\/p>\n<p>In our second test, we focused on standard blue links only and ignored Ads and other SERP features. The distribution ended up being largely similar:<\/p>\n\n<table id=\"tablepress-522\" class=\"tablepress tablepress-id-522 tablepress-responsive tablepress-ahrefs-width-full\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">Organic position<\/th><th class=\"column-2\">% of cited&nbsp;URLs<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Rank in top&nbsp;10<\/td><td class=\"column-2\">37.10%<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Rank 11\u2013100<\/td><td class=\"column-2\">26.20%<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">Don\u2019t rank in top&nbsp;100<\/td><td class=\"column-2\">36.70%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-522 from cache -->\n<p>The only slight difference was that more AI Overview\u2013cited pages fell outside of the top&nbsp;100.<\/p>\n<p>This indicates that AIOs sometimes cite pages that don\u2019t appear in regular search results, but do appear in SERP Features.<\/p>\n<p>So, what does all of this data actually mean?<\/p>\n<p>Well, at least <a href=\"https:\/\/ahrefs.com\/blog\/search-rankings-ai-citations\/\">in comparison to our initial study<\/a>, it indicates that Google is selecting far fewer pages straight from the original SERP (~76% in July 2025 vs. ~38%&nbsp;today).<\/p>\n<p>To me, that suggests AI Overviews are relying less on the direct search results and more on the sources showing up in fan out query&nbsp;SERPs.<\/p>\n<p><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ai-features\">Google has confirmed<\/a> that its system performs a \u201cQuery fan-out\u201d whenever a user searches and AI is triggered.<\/p>\n<p>This is when the initial query is split into multiple related sub-queries.<\/p>\n<p>The pages that appear most often within those sub-query SERPs then get cited in the AI Overview.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-195508\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-13.jpg\" alt=\"Screenshot of Google's Official Documentation showcasing the fact that AI Overviews and AI Mode may use a &quot;query fan-out&quot; technique.\" width=\"2048\" height=\"1433\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-13.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-13-607x425.jpg 607w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-13-768x537.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-13-1536x1075.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<p>So, with the arrival of Gemini 3, it may be that fan out queries are playing a bigger role in source selection.<\/p>\n<p>It could be expanding queries more aggressively than before, or expanding them more broadly\u2014pulling from related SERPs where fewer pages rank for the original query.<\/p>\n<h2><a id=\"post-195504-_788kap2ewzb9\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"18% of non-ranking citations come from YouTube\" data-section=\"nonranking-citations\"> 18% of non-ranking citations come from YouTube&nbsp;<\/div><\/div><\/h2>\n<p>Our research also revealed something pretty interesting about YouTube.<\/p>\n<p>Among the AI Overview cited pages that didn\u2019t rank in <strong>Google\u2019s top 100 results<\/strong> for the same keyword, 18.2% were YouTube URLs.<\/p>\n<p>And those YouTube URLs accounted for 5.6% of all AI Overview URLs cited across the dataset.<\/p>\n<p>In other words, YouTube makes up a meaningful slice of total AI Overview citations, despite not ranking in the SERPs for the direct query.<\/p>\n<p>According to data in <a href=\"https:\/\/ahrefs.com\/brand-radar\">Ahrefs Brand Radar<\/a>, YouTube is the most cited domain in AI Overviews today, and has grown 34% over the last six months.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-195509\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-13.png\" alt=\"A screenshot of the Cited Domains report in Ahrefs Brand Radar, showcasing YouTube's growth as the most cited domain in AIOs\" width=\"923\" height=\"482\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-13.png 923w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-13-680x355.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-13-768x401.png 768w\" sizes=\"auto, (max-width: 923px) 100vw, 923px\"><\/p>\n<p>Some of our other studies reinforce the importance of YouTube for AI visibility.<\/p>\n<p>For example, our <a href=\"https:\/\/ahrefs.com\/blog\/ai-brand-visibility-correlations\/\">research of 75K brands revealed<\/a> that mentions on YouTube\u2014in video titles, transcripts, and descriptions\u2014are the strongest correlating factor with AI Overview visibility.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-195510\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-14.png\" alt=\"Ahrefs Study showing YouTube mention and YouTube mention impressions correlations with AI Visibility in ChatGPT, AI Overviews, and AI Mode\" width=\"1600\" height=\"1001\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-14.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-14-680x425.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-14-768x480.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-14-1536x961.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>Bearing all of this in mind, you\u2019d be wise to make YouTube part of your AI search strategy.<\/p>\n<p>You can see which exact YouTube videos mention your brand in <a href=\"https:\/\/ahrefs.com\/brand-radar\">Brand Radar<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-195511\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-15.png\" alt=\"Ahrefs YouTube mentions visibility report in Ahrefs Brand Radar, showing Ahrefs mentions in channel names, titles, descriptions, transcripts, and Links in descriptions \" width=\"1512\" height=\"1203\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-15.png 1512w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-15-534x425.png 534w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-15-768x611.png 768w\" sizes=\"auto, (max-width: 1512px) 100vw, 1512px\"><\/p>\n<p>And, you can even see which of those videos get drawn into AI Overviews by checking the \u201cCited in AI\u201d column.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-195512\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-16.jpg\" alt=\"Ahrefs YouTube mentions report in Brand Radar, showing a list of videos mentioning the brands Nintendo, Xbox, and Playstation\u2014with the column &quot;Cited in AI&quot; highlighted\" width=\"2048\" height=\"1295\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-16.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-16-672x425.jpg 672w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-16-768x486.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-16-1536x971.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<h2><a id=\"post-195504-_fkyvvwmmy8eh\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to get cited in AI Overviews\" data-section=\"cited-overviews\"> How to get cited in AI Overviews&nbsp;<\/div><\/div><\/h2>\n<p>If ranking in the same SERPs as an AI Overview is no longer enough to win an AIO citation, then what&nbsp;is?<\/p>\n<p>I recently wrote an article on <a href=\"https:\/\/www.youtube.com\/watch?v=RdGOqv2FJqw\">how to rank in AI Overviews<\/a>.<\/p>\n<p>In it, I spoke about how SEOs are moving from optimizing content for keywords, to optimizing for fan-out queries.<\/p>\n<p>SEO Consultant, <a href=\"https:\/\/ethanlazuk.com\/\">Ethan Lazuk<\/a>, writes about exactly this in his great article <a href=\"https:\/\/ethanlazuk.com\/blog\/googles-query-fan-out\/\">Google\u2019s Query Fan-Out Technique and What SEOs Should Know About It<\/a>:<\/p>\n<blockquote class=\"small\"><div class=\"quote-content\">The more relevant you can make the passages in your documents (or other media) to fan-out queries, the likelier you\u2019ll be to earn a mention or a citation in the AI-generated answer. So for the question of how query fan-out impacts rankings, just know that we\u2019re no longer optimizing for individual keywords but rather entire user journeys, and those fan-out queries guide the&nbsp;way.<\/div><\/blockquote>\n<p>The thing is, Google doesn\u2019t expose the simulated fan-out queries they generate for each AI response.<\/p>\n<p>And, even if they did, AI Overviews are probabilistic.<\/p>\n<p>Their content, citations, entities, and fan-outs change with every query. Read our study <a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-change\/\">AI Overviews Change Every 2 Days (But Never Change Their Mind)<\/a> for more on&nbsp;that.<\/p>\n<p>But there are ways you can replicate the query fan-out process for yourself using tools, including:<\/p>\n<ol>\n<li><a href=\"https:\/\/qforia.streamlit.app\/\">Qforia<\/a> from <a href=\"https:\/\/ipullrank.com\/\">iPullRank<\/a> Founder <a href=\"https:\/\/www.linkedin.com\/in\/michaelkingphilly\">Mike King<\/a><\/li>\n<li>This <a href=\"https:\/\/gofishdigital.com\/blog\/how-to-extract-ai-overview-query-fan-outs-using-screaming-frog-gemini\/\">Gemini API + Screaming Frog<\/a> workflow from <a href=\"https:\/\/gofishdigital.com\/\">GoFishDigital<\/a> Co-Founder <a href=\"https:\/\/www.linkedin.com\/in\/danielhinckley\/\">Dan Hinkley<\/a><\/li>\n<li><a href=\"https:\/\/colab.research.google.com\/drive\/1WS6zSqnzgx2g4ih0_ZVE0pIhHRVOEpk7?usp=sharing#scrollTo=intro_markdown\">AI Visibility Fan Out<\/a> by <a href=\"https:\/\/wordlift.io\/\">WordLift<\/a><\/li>\n<\/ol>\n<p>Whatever route you choose, you need to make sure you\u2019re covering your topic from all angles.<\/p>\n<p>Here are some more ways you can do that using Ahrefs:<\/p>\n<h3><a id=\"post-195504-_pgrypuw285od\"><\/a>Use Parent Topics to cover every&nbsp;base<\/h3>\n<p><a href=\"https:\/\/ahrefs.com\/academy\/how-to-use-ahrefs\/keywords-explorer\/related-terms\">Parent Topics<\/a> in <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Ahrefs Keywords Explorer<\/a> shows you all the keywords, questions, and intent angles you could potentially target with a single piece of content.<\/p>\n<p>Use it to find and cluster your content around related themes\u2014not just single keywords.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-195513\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-16.png\" alt=\"Ahrefs Parent Topics clusters report for keywords related to &quot;All trails&quot;\" width=\"2048\" height=\"826\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-16.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-16-680x274.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-16-768x310.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-16-1536x620.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<h3><a id=\"post-195504-_7w7gibad6j6\"><\/a>Study fan-out queries generated by other AI&nbsp;tools<\/h3>\n<p>Fan-out queries are simulated and change from run to&nbsp;run.<\/p>\n<p>It doesn\u2019t matter so much whether you manage to perfectly mirror Gemini\u2019s internal expansions.<\/p>\n<p>It matters more that you are able to analyze lots of expansion examples, at scale, to identify recurring themes, topics, and intent angles that an AI may consider when constructing its answer.<\/p>\n<p>You can study millions of ChatGPT and Perplexity fan-out query examples\u2014tied to both database prompts and your own custom prompts\u2014within the AI Responses report in <a href=\"https:\/\/ahrefs.com\/brand-radar\">Brand Radar<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-195514\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-17.png\" alt=\"ChatGPT fan-out queries shown in Ahrefs Brand Radar\" width=\"1591\" height=\"505\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-17.png 1591w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-17-680x216.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-17-768x244.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-17-1536x488.png 1536w\" sizes=\"auto, (max-width: 1591px) 100vw, 1591px\"><\/p>\n<h3><a id=\"post-195504-_6p6u5npee7mq\"><\/a>Use AI Content Helper to create comprehensive content<\/h3>\n<p>Our team has designed an <a href=\"https:\/\/ahrefs.com\/ai-content-helper\">AI Content Helper<\/a> that lets you optimize your content specifically for AI search.<\/p>\n<p>It generates related fan-out queries, then measures the cosine similarity between the topics covered in your content, and the topics the SERP or AI response is likely trying to address.<\/p>\n<p>As you write, a colored highlight appears showing you how thoroughly you cover each&nbsp;topic.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-195515\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-18.jpg\" alt=\"Ahrefs AI Content Helper, showing the &quot;Highlight&quot; feature for an article\" width=\"1536\" height=\"854\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-18.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-18-680x378.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-18-768x427.jpg 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\"><\/p>\n<p>You can use it to benchmark your content against the top 10 SERP results\u2014but, as this very research has made clear, often the pages you <em>actually<\/em> compete with aren\u2019t always ranking on page one; sometimes they rank further down, sometimes they appear in rich SERP features, and sometimes they\u2019re picked from a different SERP altogether.<\/p>\n<p>For that reason, you can now benchmark your content against your own custom competitors in <a href=\"https:\/\/ahrefs.com\/ai-content-helper\">Ahrefs\u2019 AI Content Helper<\/a>\u2014including those that regularly win AI Overview citations.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-195516\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-18.png\" alt=\"How to select custom competitors in Ahrefs AI Content Helper\" width=\"2048\" height=\"1358\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-18.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-18-641x425.png 641w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-18-768x509.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-18-1536x1019.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<h3><a id=\"post-195504-_8ku09ptn4xph\"><\/a>Review your AI Overview citations in Brand&nbsp;Radar<\/h3>\n<p>Studying your own AI Overview citations can help you claim more visibility because it shows you exactly what the system already trusts you for\u2014and where you\u2019re close but not quite selected.<\/p>\n<p>For example, you&nbsp;can:<\/p>\n<ul>\n<li>See which pages and topics are already being cited, which reveals the angles Google considers you authoritative on.<\/li>\n<li>Identify gaps where competitors are cited instead, and reverse-engineer what additional context, entities, or subtopics they\u2019re covering.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-195517\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-19.png\" alt=\"Ahrefs' AI Responses report in Brand Radar, showing Canva mentions in AI Overviews. The filter &quot;Your brand: mentioned, not cited&quot; is applied\" width=\"1126\" height=\"824\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-19.png 1126w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-19-581x425.png 581w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/descriptive-blog-illustration-for-accessibility-19-768x562.png 768w\" sizes=\"auto, (max-width: 1126px) 100vw, 1126px\"><\/p>\n<ul>\n<li>Spot patterns in format (definitions, stats, step-by-steps, video embeds) that tend to get pulled into AI answers.<\/li>\n<li>Strengthen pages that are ranking but not being cited\u2014often a sign that topical coverage or clarity doesn\u2019t fully align with the expanded intent.<\/li>\n<\/ul>\n<p>In short, citation analysis moves you from \u201cranking well\u201d to \u201cbeing selected as a source,\u201d which as we know, may not always be the same&nbsp;thing.<\/p>\n<h2><a id=\"post-195504-_i1pku4be0685\"><\/a>Final thoughts<\/h2>\n<p>AI Overviews have shifted, and ranking for the user\u2019s exact query is no longer a guarantee of visibility.<\/p>\n<p>If you want to understand what Google actually trusts and how to earn more citations, start by studying the patterns in your own&nbsp;data.<\/p>\n<p>And, as usual, if you have any questions about this research, feel free to ping me on <a href=\"https:\/\/uk.linkedin.com\/in\/louise-linehan\">LinkedIn<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We analyzed 1.9M citations last year in an attempt to answer that question. But, as with everything AI-related, a lot has changed since&nbsp;then. For instance, as of January 2026, AI Overviews are now powered by Gemini 3&nbsp;to better answer searchers\u2019<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":197,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[469,414],"tags":[],"coauthors":[464,467],"class_list":["post-195504","post","type-post","status-publish","format-standard","hentry","category-ai-search","category-data-studies","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Update: 38% of AI Overview Citations Pull From The Top 10<\/title>\n<meta name=\"description\" content=\"New data from 863K SERPs: just 38% of AI Overview citations come from top 10 pages, down from 76% a year ago. Here&#039;s what changed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/ai-overview-citations-top-10\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Update: 38% of AI Overview Citations Pull From The Top 10\" \/>\n<meta property=\"og:description\" content=\"New data from 863K SERPs: just 38% of AI Overview citations come from top 10 pages, down from 76% a year ago. 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