{"id":195213,"date":"2026-02-10T16:35:44","date_gmt":"2026-02-10T21:35:44","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=195213"},"modified":"2026-02-11T10:01:41","modified_gmt":"2026-02-11T15:01:41","slug":"eeat-audit","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/eeat-audit\/","title":{"rendered":"E-E-A-T Audit: 220+ Markers That Measure Experience, Expertise, Authority, and&nbsp;Trust"},"content":{"rendered":"<div class=\"intro-txt\"> With all the talk about brand authority shaping performance in Google, especially its AI search features, many people are wondering how to actually measure it.<\/div>\n<p>The answer is an E-E-A-T audit.<\/p>\n<p>If you\u2019re unfamiliar with E-E-A-T (Experience, Expertise, Authoritativeness, and Trust), start with our guide to <a href=\"https:\/\/ahrefs.com\/blog\/eeat-seo\/\">E-E-A-T in SEO<\/a>. This post assumes you understand the basics and are ready to audit a brand you\u2019re working with.<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Download the E-E-A-T Audit Checklist to follow along<\/div><div class=\"recommendation-content\">\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-195214\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-1.png\" alt=\"Ahrefs' E-E-A-T Audit Checklist \" width=\"1336\" height=\"724\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-1.png 1336w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-1-680x369.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-1-768x416.png 768w\" sizes=\"auto, (max-width: 1336px) 100vw, 1336px\"><\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1b0s1rN8FFmBL4ClxxFaE4hs1vfYA4P4JwhpSETfIafg\/copy\">E-E-A-T Checklist (Google Docs)<\/a><\/li>\n<li><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1b0s1rN8FFmBL4ClxxFaE4hs1vfYA4P4JwhpSETfIafg\/export?format=xlsx\">E-E-A-T Checklist (Excel)<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<h2><a id=\"post-195213-_wqeod3ze57c5\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> The challenge: E-E-A-T is conceptual, not directly measurable&nbsp;<\/div><\/div><\/h2>\n<p>The E-E-A-T framework emerged as part of Google\u2019s assessment of Page Quality, described in its <a href=\"https:\/\/guidelines.raterhub.com\/\">Quality Rater Guidelines<\/a>.<\/p>\n<p>It\u2019s not an algorithm or ranking factor you can directly optimize for. Rather, it\u2019s a conceptual framework that shapes how Google\u2019s engineers and quality raters think about what makes content deserving of high rankings.<\/p>\n<p>In short, the quality raters use E-E-A-T to evaluate websites, and those scores are then used by Google to improve and train its algorithms.<\/p>\n<p>But, while Google explains what E-E-A-T looks like, they don\u2019t tell you how to systematically audit your own brand for these qualities.<\/p>\n<p>That\u2019s where this checklist comes&nbsp;in.<\/p>\n<p>The qualities Google trains raters to recognize manifest through hundreds of measurable markers. SEO researchers like Olaf Kopp have <a href=\"https:\/\/www.kopp-online-marketing.com\/how-google-evaluates-e-e-a-t-80-signals-for-e-e-a-t\">mapped 80+ potential signals<\/a> from <a href=\"https:\/\/www.kopp-online-marketing.com\/patents-paper-tag\/e-e-a-t\">patents related to E-E-A-T<\/a> and official statements:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-195215\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-2.jpg\" alt=\"Olaf Kopp's E-E-A-T signals for classifying quality\" width=\"877\" height=\"1600\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-2.jpg 877w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-2-233x425.jpg 233w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-2-768x1401.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-2-842x1536.jpg 842w\" sizes=\"auto, (max-width: 877px) 100vw, 877px\"><\/p>\n<p>While Shaun Anderson <a href=\"https:\/\/www.hobo-web.co.uk\/eeat\/\">connected E-E-A-T concepts to leaked API factors<\/a> like siteFocusScore, contentEffort, and siteAuthority.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-195216\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-3.jpg\" alt=\"Shaun Anderson's E-E-A-T table connecting each component to leaked attributes from Google's algorithm\" width=\"889\" height=\"887\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-3.jpg 889w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-3-426x425.jpg 426w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-3-768x766.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-3-120x120.jpg 120w\" sizes=\"auto, (max-width: 889px) 100vw, 889px\"><\/p>\n<p>This checklist builds on their research and translates it into a practical audit process.<\/p>\n<p>Why 220+ markers? Because, to <a href=\"https:\/\/www.searchenginejournal.com\/google-confirms-you-cant-add-eeat-to-your-web-pages\/543177\/\">paraphrase Google\u2019s John Mueller<\/a>, E-E-A-T isn\u2019t something you add to a website with a few technical tweaks.<\/p>\n<blockquote class=\"small\"><div class=\"quote-content\">\n<p>Sometimes SEOs come to us or like mention that they\u2019ve added E-E-A-T to their web pages. That\u2019s not how it works. Sorry, you can\u2019t sprinkle some experiences on your web&nbsp;pages.<\/p>\n<\/div><div class=\"quote-info clearfix\"><div class=\"quote-photo\"><img decoding=\"async\" alt=\"John Mueller\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/John-Mueller-headshot.jpeg\"><\/div><div class=\"extra-box\"><span class=\"quote-author\">John Mueller,<\/span> <span class=\"quote-author-job\">Senior Search Analyst,  <a href=\"https:\/\/google.com\" target=\"_blank\">Google<\/a><\/span><\/div><\/div><\/blockquote>\n<p>It\u2019s earned through building a solid brand, establishing genuine expertise, and cultivating trust and a positive reputation over time\u2014both on your site and across the wider&nbsp;web.<\/p>\n<p>That means auditing everything from your homepage to third-party reviews, from author credentials to press mentions, from content accuracy to social proof. If it signals trust and credibility to users, platforms, or algorithms, it\u2019s worth checking.<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">How This E-E-A-T Audit&nbsp;Works<\/div><div class=\"recommendation-content\">\n<p>Instead of trying to measure abstract E-E-A-T qualities, we\u2019ll audit the tangible entities where these signals appear:<\/p>\n<ul>\n<li><strong>Brand and Website<\/strong> - Your foundational presence, reputation, and search visibility<\/li>\n<li><strong>People<\/strong> - The individuals connected to your brand (founders, authors, experts)<\/li>\n<li><strong>Pages<\/strong> - Your individual pieces of content and their quality markers<\/li>\n<\/ul>\n<p>Each entity includes specific markers cross-referenced to Google\u2019s Quality Rater Guidelines, so you get a complete picture of your brand\u2019s E-E-A-T.<\/p>\n<p>Download the checklist to get started:<\/p>\n<ul>\n<li><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1b0s1rN8FFmBL4ClxxFaE4hs1vfYA4P4JwhpSETfIafg\/copy\">E-E-A-T Checklist (Google Docs)<\/a><\/li>\n<li><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1b0s1rN8FFmBL4ClxxFaE4hs1vfYA4P4JwhpSETfIafg\/export?format=xlsx\">E-E-A-T Checklist (Excel)<\/a><\/li>\n<\/ul>\n<p>You can also share it with your preferred LLM and use <a href=\"https:\/\/docs.ahrefs.com\/docs\/mcp\/reference\/introduction\">Ahrefs\u2019 MCP<\/a> to help automate the process.<\/p>\n<\/div><\/div>\n<h2><a id=\"post-195213-_xort2rjwhcjx\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 1. Audit your brand and website foundations&nbsp;<\/div><\/div><\/h2>\n<p>According to Google\u2019s Quality Rater Guidelines, evaluators assess whether a website has a clear purpose, shows who\u2019s responsible for it, and demonstrates a positive reputation.<\/p>\n<p>These foundational signals establish legitimacy and are part of \u201cTrust\u201d in the E-E-A-T framework.<\/p>\n<p>If your website feels untrustworthy because you do not have these elements in place, that could be enough to justify a \u201cLowest\u201d rating, even if you perform well in everything else.<\/p>\n<p>When auditing these elements, look&nbsp;for:<\/p>\n<ul>\n<li><strong>Brand clarity<\/strong>: Is your brand name consistent across your site, socials, and directories?<\/li>\n<li><strong>About &amp; contact info<\/strong>: Do you clearly show who you are, what you do, and how to reach&nbsp;you?<\/li>\n<li><strong>Transparency<\/strong>: Are legal pages (privacy, terms, disclaimers) visible and up to&nbsp;date?<\/li>\n<li><strong>Professional design<\/strong>: Do your brand\u2019s visual elements look and feel authoritative and trustworthy?<\/li>\n<\/ul>\n<p>If these basics are missing, your site can appear untrustworthy, no matter how strong your content or links&nbsp;are.<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Recommended reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/brand-seo\/\">My Exact 7-Step Framework for Brand SEO (With Templates)<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-brand-marketing\/\">SEO Brand Marketing: Create a Brand Guide That Drives Search Visibility<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<h2><a id=\"post-195213-_xstn52q2n04o\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 2. Audit brand authority in Google search&nbsp;<\/div><\/div><\/h2>\n<p>Your brand\u2019s performance in Google search isn\u2019t part of the Quality Rater Guidelines themselves, but it serves as a useful proxy for how well your existing E-E-A-T signals are working.<\/p>\n<p>Think of it as checking the scoreboard: if Google is already ranking you well for branded and topical queries, it suggests Google recognizes you as a relevant authority to some degree.<\/p>\n<p>Look for:<\/p>\n<ul>\n<li><strong>Branded searches:<\/strong> Do many people search for your brand name on Google?<\/li>\n<li><strong>Branded results:<\/strong> Do searches for your name only show your website and brand profiles?<\/li>\n<li><strong>Recognized entity:<\/strong> Is your brand in Google\u2019s Knowledge Graph as a distinct, recognized entity?<\/li>\n<li><strong>Topical reach:<\/strong> Do you rank for non-branded queries in your niche, not just your brand&nbsp;name?<\/li>\n<li><strong>SERP features:<\/strong> Do you appear in AI responses, People Also Ask, or other credibility-enhancing elements?<\/li>\n<\/ul>\n<p>Together, these signals show whether Google recognizes your brand as a relevant authority in your&nbsp;space.<\/p>\n<p>You can start auditing many of these signals for free using <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a>. For example, once you add your site as a verified project, you can check out all the keywords it ranks for in the <strong>Organic keywords<\/strong> report:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1426\" height=\"670\" class=\"wp-image-195217\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-4.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-4.png 1426w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-4-680x319.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-4-768x361.png 768w\" sizes=\"auto, (max-width: 1426px) 100vw, 1426px\"><\/p>\n<p>You can use the <strong>Keyword<\/strong> filter to only show your branded searches:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"835\" height=\"286\" class=\"wp-image-195218\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-5.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-5.png 835w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-5-680x233.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-5-768x263.png 768w\" sizes=\"auto, (max-width: 835px) 100vw, 835px\"><\/p>\n<p>You can also filter for specific entities, topics, or search result features.<\/p>\n<p>Pay attention to keywords that are specifically related to your brand, its products, key individuals, or even sub-brands. This is your brand\u2019s current search demand.<\/p>\n<p>You can think of search demand in two ways: by the number of individual searches (indicating breadth)&nbsp;\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"748\" height=\"500\" class=\"wp-image-195219\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-6.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-6.png 748w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-6-636x425.png 636w\" sizes=\"auto, (max-width: 748px) 100vw, 748px\"><\/p>\n<p>\u2026or by the total monthly search volume (indicating popularity).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"748\" height=\"500\" class=\"wp-image-195220\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-7.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-7.png 748w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-7-636x425.png 636w\" sizes=\"auto, (max-width: 748px) 100vw, 748px\"><\/p>\n<p>The bigger these numbers are, the stronger the demand and the more authoritative your brand may be perceived to be by search platforms.<\/p>\n<h2><a id=\"post-195213-_gr3xrf9ov7q1\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 3. Audit brand authority in Google\u2019s AI features&nbsp;<\/div><\/div><\/h2>\n<p>Google\u2019s AI-powered features (like AI Overviews, AI Mode, and Gemini) are increasingly shaping how users discover information. These features work by synthesizing content from sources across the web, and the brands that get cited or mentioned are typically those with strong authority signals that Google\u2019s AI models already recognize.<\/p>\n<p>Auditing your presence in AI search helps you understand whether your E-E-A-T signals are strong enough to be surfaced as a credible source when AI answers questions in your domain.<\/p>\n<p>Look for:<\/p>\n<ul>\n<li><strong>AI citations:<\/strong> Does your site appear as a linked source in AI Overviews or AI Mode responses?<\/li>\n<li><strong>Brand mentions:<\/strong> Is your brand referenced in AI-generated answers, even without a direct link?<\/li>\n<li><strong>Topic coverage:<\/strong> What topics does Google\u2019s AI associate with your&nbsp;brand?<\/li>\n<li><strong>Competitor comparison:<\/strong> Which competitors appear most often for your core topics?<\/li>\n<li><strong>Accuracy:<\/strong> Are the mentions factually correct, or is misinformation present?<\/li>\n<\/ul>\n<p>These signals indicate whether Google\u2019s AI systems regard you as a trustworthy source worth citing.<\/p>\n<p>You can use Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/brand-radar\">Brand Radar<\/a> to gather these insights. Simply search for your&nbsp;brand:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1128\" height=\"145\" class=\"wp-image-195221\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-8.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-8.png 1128w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-8-680x87.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-8-768x99.png 768w\" sizes=\"auto, (max-width: 1128px) 100vw, 1128px\"><\/p>\n<p>Then, check the <strong>AI responses<\/strong> report to get a list of all the AI answers that mention your brand in either the query or response. Each response will look like&nbsp;this:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1409\" height=\"602\" class=\"wp-image-195222\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-9.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-9.png 1409w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-9-680x291.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-9-768x328.png 768w\" sizes=\"auto, (max-width: 1409px) 100vw, 1409px\"><\/p>\n<p>You can also switch between AI search platforms to see how you perform across each&nbsp;one:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"632\" height=\"559\" class=\"wp-image-195223\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-10.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-10.png 632w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-10-481x425.png 481w\" sizes=\"auto, (max-width: 632px) 100vw, 632px\"><\/p>\n<p>Use the <strong>Cited Pages<\/strong> report to get a list of all the pages linked as citations in AI responses containing your&nbsp;brand.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1026\" height=\"357\" class=\"wp-image-195224\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-11.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-11.png 1026w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-11-680x237.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-11-768x267.png 768w\" sizes=\"auto, (max-width: 1026px) 100vw, 1026px\"><\/p>\n<p>For an in-depth guide on how to audit your brand\u2019s AI visibility, check out this post sharing my top <a href=\"https:\/\/ahrefs.com\/blog\/brand-radar-use-cases\">Brand Radar use cases<\/a>.<\/p>\n<h2><a id=\"post-195213-_ezzjn8be97t7\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 4. Audit off-site brand signals&nbsp;<\/div><\/div><\/h2>\n<p>\u200b\u200bAlthough not directly mentioned in the E-E-A-T framework, your brand\u2019s reputation significantly affects its trustworthiness.<\/p>\n<p>Google\u2019s quality raters are instructed to believe what independent, credible sources say about your brand above what you say about yourself. That\u2019s how Google gets a measure of whether you\u2019re an authoritative, trustworthy source for a topic or&nbsp;not.<\/p>\n<p>Look for:<\/p>\n<ul>\n<li><strong>Backlinks and press:<\/strong> Have you been mentioned in high-quality publications or industry sites?<\/li>\n<li><strong>Reviews:<\/strong> What do customers say on Google, Facebook, ProductReview, or niche review platforms?<\/li>\n<li><strong>Directories and profiles:<\/strong> Are your business listings consistent and complete across the&nbsp;web?<\/li>\n<li><strong>Community presence:<\/strong> Do you have sponsorships, partnerships, associations, or other signals of real-world credibility?<\/li>\n<li><strong>Sentiment:<\/strong> Are mentions mostly positive, neutral, or negative?<\/li>\n<\/ul>\n<p>Together, these factors help search engines and users cross-verify your brand\u2019s authority. A strong off-site footprint reinforces what you say about yourself, making it harder for competitors to displace you.<\/p>\n<p>If you\u2019re using Ahrefs Webmaster Tools, check out the Backlink reports in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>. You\u2019ll get a list of every link to your website from around the&nbsp;web:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1415\" height=\"696\" class=\"wp-image-195225\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-12.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-12.png 1415w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-12-680x334.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-12-768x378.png 768w\" sizes=\"auto, (max-width: 1415px) 100vw, 1415px\"><\/p>\n<p>Or, in <a href=\"https:\/\/ahrefs.com\/brand-radar\">Brand Radar<\/a>, you can check the <strong>Web Pages<\/strong> report to see all the pages that mention your brand, even if there\u2019s no&nbsp;link.<\/p>\n<p>Between these two reports, you\u2019ll get a decent picture of who\u2019s saying what about your brand and whether there are any patterns in the sentiment or topics that people connect to your&nbsp;brand.<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Related articles<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/backlink-audit\/\">How to Do a Basic Backlink Audit (in Under 30 Minutes)<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/audit-brand-mentions\/\">How to Audit Brand Mentions for Modern SEO<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<h2><a id=\"post-195213-_qlbmm3iak9lb\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 5. Audit technical trust signals&nbsp;<\/div><\/div><\/h2>\n<p>Even the strongest content can lose credibility if your site is untrustworthy or not secured properly at a technical level. An E-E-A-T audit should include a quick check of the basics, like:<\/p>\n<ul>\n<li><strong>Schema markup<\/strong>: Do you use structured data for your organization, people, and content?<\/li>\n<li><strong>Security<\/strong>: Is your site served over HTTPS, and, for ecommerce, does checkout use secure gateways?<\/li>\n<li><strong>Site hygiene<\/strong>: Broken links, crawl errors, or spammy backlinks can all undermine trust.<\/li>\n<\/ul>\n<p>You don\u2019t need to check these manually. Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> tool can crawl your site and flag missing schema, security issues, and over 170 other technical gaps.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"911\" height=\"839\" class=\"wp-image-195226\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-13.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-13.png 911w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-13-461x425.png 461w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-13-768x707.png 768w\" sizes=\"auto, (max-width: 911px) 100vw, 911px\"><\/p>\n<p>If you\u2019re unsure how to fix any issues that show up for your website, click the question mark symbols for a helpful explanation:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1235\" height=\"718\" class=\"wp-image-195227\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-14.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-14.png 1235w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-14-680x395.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-14-768x446.png 768w\" sizes=\"auto, (max-width: 1235px) 100vw, 1235px\"><\/p>\n<h2><a id=\"post-195213-_uv1iwkg0hv9s\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 6. Audit content and on-page elements&nbsp;<\/div><\/div><\/h2>\n<p>In recent years, Google has published extensive guidance on <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\">creating helpful content<\/a>, emphasizing the importance of creating content for people, not search engines. This aligns directly with how Quality Raters are trained to evaluate E-E-A-T on each page they\u2019re evaluating.<\/p>\n<p>An E-E-A-T audit should verify whether your pages appear credible to both users and search engines, and whether your content is trustworthy.<\/p>\n<p>Look for:<\/p>\n<ul>\n<li><strong>Quality:<\/strong> Does the content demonstrate adequate effort, originality, and talent or&nbsp;skill?<\/li>\n<li><strong>Accuracy<\/strong>: Is the content fact-checked, cited, and free of obvious errors?<\/li>\n<li><strong>Transparency<\/strong>: Do articles show authors, bios, and credentials?<\/li>\n<li><strong>Proof signals<\/strong>: Case studies, awards, unique data, or client testimonials.<\/li>\n<li><strong>Freshness<\/strong>: Are important pages updated regularly?<\/li>\n<li><strong>Design trust<\/strong>: Do pages include credibility markers such as reviews, maps, or security seals?<\/li>\n<\/ul>\n<p>Strong content is backed by evidence, updated over time, and visibly tied to real people.<\/p>\n<p>You can use Ahrefs\u2019 Site Explorer &gt; <strong>Top Pages<\/strong> report to audit which pages get the most traffic and links, then prioritize strengthening E-E-A-T signals on those high-value assets.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1285\" height=\"530\" class=\"wp-image-195228\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-15.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-15.png 1285w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-15-680x280.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-15-768x317.png 768w\" sizes=\"auto, (max-width: 1285px) 100vw, 1285px\"><\/p>\n<h2><a id=\"post-195213-_yvlf8zpv4fbd\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 7. Audit key people connected to the&nbsp;brand&nbsp;<\/div><\/div><\/h2>\n<p>Google evaluates not just brands, but also the people behind them, especially the website owners and content creators.<\/p>\n<p>A 360\u00b0 E-E-A-T audit should confirm whether your leadership, authors, and subject-matter experts are clearly presented and verifiable online.<\/p>\n<p>Look for:<\/p>\n<ul>\n<li><strong>Author attribution<\/strong>: Do articles have bylines, bios, and links to professional profiles?<\/li>\n<li><strong>Credentials<\/strong>: Are qualifications, awards, or media appearances listed and backed up by independent sources?<\/li>\n<li><strong>Knowledge panels<\/strong>: Do key people show up in Google\u2019s Knowledge Graph as distinct entities?<\/li>\n<li><strong>Consistency<\/strong>: Are names, roles, and expertise described the same way across your site and external profiles?<\/li>\n<\/ul>\n<p>Strong personal signals increase overall brand trust. You can repeat the above steps for each key person you\u2019d like to audit. Where you searched or filtered for the company\u2019s brand name, just swap it out for the person\u2019s most common name online.<\/p>\n<p>For example, instead of searching for Ahrefs in Brand Radar, I could search for Tim Soulo, Ahrefs\u2019 CMO, to see everywhere his name is mentioned online and how his reputation is linked to the brand\u2019s.<\/p>\n<p>Alternatively, I could explore what AI search platforms say about Tim and how they describe his connection to (and influence over) the Ahrefs brand.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"625\" class=\"wp-image-195229\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-16.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-16.png 1400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-16-680x304.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-16-768x343.png 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\"><\/p>\n<h2><a id=\"post-195213-_3q3zdm4aensr\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 8. Audit site-wide E-E-A-T elements&nbsp;<\/div><\/div><\/h2>\n<p>Beyond individual pages or people, a holistic E-E-A-T audit should also confirm that your site as a whole looks legitimate and trustworthy. These signals often make the difference between a site that feels credible at first glance and one that raises doubts.<\/p>\n<p>Look for:<\/p>\n<ul>\n<li><strong>Legal pages:<\/strong> Clear policies on privacy, terms, returns, warranties, and disclaimers.<\/li>\n<li><strong>Contact details: <\/strong>Phone numbers, addresses, and maps that prove your business is&nbsp;real.<\/li>\n<li><strong>Consistency:<\/strong> Do all site sections use the same brand name, formatting, and&nbsp;voice?<\/li>\n<li><strong>YMYL coverage:<\/strong> If you operate in \u201cyour money or your life\u201d niches, is the information accurate, safe, and compliant?<\/li>\n<li><strong>Reviews &amp; testimonials:<\/strong> Are they embedded across key pages to reinforce trust?<\/li>\n<\/ul>\n<p>You can use Ahrefs\u2019 Site Audit to check site-wide consistency and uncover hidden issues that might weaken trust, from broken links to missing schema. It\u2019s especially great for flagging issues that machine and search crawlers will likely find.<\/p>\n<p>But, you\u2019ll also need to manually check out key pages to get a gut feel on how human visitors perceive the website.<\/p>\n<h2><a id=\"post-195213-_jlu946ysy12i\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\"> 9. \u200b\u200bScore your brand\u2019s authority and plan your next&nbsp;steps&nbsp;<\/div><\/div><\/h2>\n<p>As you go through each item in the checklist, use the 5-point scale to rate each signal using the same scoring method as Google\u2019s quality raters. The sheet will automatically convert those ratings into percentage scores that you can share with stakeholders, providing them with a simple snapshot of your brand\u2019s credibility.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1143\" height=\"643\" class=\"wp-image-195230\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-17.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-17.png 1143w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-17-680x383.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195213-17-768x432.png 768w\" sizes=\"auto, (max-width: 1143px) 100vw, 1143px\"><\/p>\n<p>Don\u2019t stop at measurement, though.<\/p>\n<p>Use the Next Steps columns to note concrete actions you want to plan out, whether that\u2019s improving author bios, tightening schema markup, or earning reviews on key platforms.<\/p>\n<p>This way, your E-E-A-T audit becomes an actionable roadmap for strengthening trust over&nbsp;time.<\/p>\n<h2><a id=\"post-195213-_60d8l5ss8o6f\"><\/a>Putting it in practice: Assess this post\u2019s own E-E-A-T<\/h2>\n<p>Before we wrap up, let\u2019s apply the E-E-A-T framework to this guide itself to lock in our learnings. Does this post demonstrate the qualities it\u2019s teaching you to&nbsp;audit?<\/p>\n<ul>\n<li><strong>Experience:<\/strong> This checklist emerged from my audits of hundreds of brands when working agency-side. The structure reflects what actually worked in practice for my team and&nbsp;me.<\/li>\n<li><strong>Expertise:<\/strong> The framework builds on established research by industry experts such as Olaf Kopp and Shaun Anderson, while adding a practical audit methodology. <a href=\"https:\/\/www.linkedin.com\/in\/cyrusshepard\/\">Cyrus Shepard<\/a> was kind enough to review a draft of this&nbsp;post.<\/li>\n<li><strong>Authority:<\/strong> Every marker in the checklist is cross-referenced to official sources\u2014primarily Google\u2019s Quality Rater Guidelines, the original source of the E-E-A-T framework.<\/li>\n<li><strong>Trust:<\/strong> Now the question is back to you: Does knowing all this make you trust the content more?<\/li>\n<\/ul>\n<p>That\u2019s the E-E-A-T framework in action. When experience, expertise, and authority are transparent and verifiable, trust follows.<\/p>\n<p>This is exactly what you\u2019re building for your own brand through this audit process.<\/p>\n<h2><a id=\"post-195213-_u90k4qm5fdw\"><\/a>Wrapping up<\/h2>\n<p>An E-E-A-T audit surfaces whether your brand looks credible everywhere it appears online.<\/p>\n<p>By reviewing authority signals across your brand\u2019s foundations, search presence, content, people, and site-wide factors, you can spot the gaps that weaken trust and take clear steps to fix&nbsp;them.<\/p>\n<p>Use the 220+ point E-E-A-T audit checklist to guide your review, and Ahrefs\u2019 tools like Site Explorer, Content Explorer, Brand Radar, and Site Audit to make the process faster and more reliable.<\/p>\n<p>The stronger your E-E-A-T signals, the more likely you are to earn visibility and trust in both traditional and AI-driven search.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The answer is an E-E-A-T audit. If you\u2019re unfamiliar with E-E-A-T (Experience, Expertise, Authoritativeness, and Trust), start with our guide to E-E-A-T in SEO. This post assumes you understand the basics and are ready to audit a brand you\u2019re working<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":195,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[458],"class_list":["post-195213","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-E-A-T Audit: 220+ Markers That Measure Experience, Expertise, Authority, and Trust<\/title>\n<meta name=\"description\" content=\"Learn how to run an E-E-A-T audit with our checklist of 220+ markers. 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