{"id":195014,"date":"2026-02-02T12:03:21","date_gmt":"2026-02-02T17:03:21","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=195014"},"modified":"2026-02-02T12:03:21","modified_gmt":"2026-02-02T17:03:21","slug":"google-maps-seo","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/google-maps-seo\/","title":{"rendered":"Google Maps SEO: 5 Proven Strategies to Rank Higher"},"content":{"rendered":"\n<div class=\"intro-txt\"><!-- notionvc: 8c20db71-bad9-4a25-a24f-65aea66946ff -->Your Google Business Profile is sitting there. Verified. Complete. Maybe even optimized.<\/div><!-- notionvc: 8c20db71-bad9-4a25-a24f-65aea66946ff -->\n\n\n\n<p>But when potential customers search \u201cpizza near me\u201d or \u201cplumber in London,\u201d you\u2019re nowhere to be found in the top three results. Your competitors are stealing your customers.<\/p>\n\n\n\n<p>Here\u2019s the reality: just having a Google Business Profile doesn\u2019t mean Google will rank you. In fact, proximity is only one of many factors Google considers when deciding which businesses to&nbsp;show.<\/p>\n\n\n\n<p>In this guide, I\u2019ll walk you through the five main strategies to improve your Google Maps ranking.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What is Google Maps SEO?\" data-section=\"what-is-google-maps-seo\"><!-- notionvc: e9c74986-dc95-4aa2-be89-0f14245baeb3 -->\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-195014-_v92o6ich6hd2\"><\/a>What is Google Maps&nbsp;SEO?<\/h2>\n<\/div><\/div><!-- notionvc: 453818bb-154c-4f60-9e29-902433fb4b69 -->\n\n\n\n<p>Google Maps SEO is the process of optimizing your business listing to appear higher in Google Maps search results and the Local Pack\u2014those three businesses that appear in a map box at the top of Google Search.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1352\" height=\"1830\" class=\"wp-image-195015\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-1.jpg\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-1.jpg 1352w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-1-314x425.jpg 314w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-1-768x1040.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-1-1135x1536.jpg 1135w\" sizes=\"auto, (max-width: 1352px) 100vw, 1352px\"><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1916\" height=\"1528\" class=\"wp-image-195016\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-2.jpg\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-2.jpg 1916w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-2-533x425.jpg 533w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-2-768x612.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-2-1536x1225.jpg 1536w\" sizes=\"auto, (max-width: 1916px) 100vw, 1916px\"><\/figure>\n\n\n\n\n\n<p>When someone searches for \u201ccoffee shop\u201d or \u201cdentist near me,\u201d Google displays local results based on three main factors:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Relevance<\/strong> \u2014 How well your listing matches what someone is searching for<\/li>\n\n\n\n<li><strong>Distance<\/strong> \u2014 How close your business is to the searcher (or the location they specified)<\/li>\n\n\n\n<li><strong>Prominence<\/strong> \u2014 How well-known and trusted your business is, based on reviews, citations, and online presence<\/li>\n<\/ul>\n\n\n\n<p>The higher you rank, the more visibility you get. And visibility drives foot traffic, phone calls, and revenue.<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">Pro Tip<\/div><div class=\"recommendation-content\"><!-- notionvc: d1e2210b-e098-42ba-9f49-16d7119e224b -->\n\n\n\n<p><strong>Monitor your GBP with Ahrefs\u2019 GBP Monitor<\/strong><\/p>\n\n\n\n<p>Google allows anyone to suggest edits to your profile. That can be problematic since competitors can sabotage your businesses by adding wrong information or changing your&nbsp;hours.<\/p>\n\n\n\n<p>To stay on top of changes, use Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/gbp-monitor\">GBP Monitor<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1510\" height=\"452\" class=\"wp-image-195017\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-3.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-3.png 1510w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-3-680x204.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-3-768x230.png 768w\" sizes=\"auto, (max-width: 1510px) 100vw, 1510px\"><\/figure>\n\n\n\n\n\n<p>GBP Monitor allows you&nbsp;to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track changes to your Google Business Profile across multiple locations<\/li>\n\n\n\n<li>Get alerted when someone edits your listing (hours, address, photos)<\/li>\n\n\n\n<li>Maintain accurate NAP information across all your locations<\/li>\n<\/ul>\n<\/div><\/div><!-- notionvc: a115abd5-0a91-4d4b-8daf-0c3728f3314d -->\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Why Google Maps rankings matter\" data-section=\"why-google-maps-seo\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-195014-_ixjxfy981pof\"><\/a>Why Google Maps rankings matter<\/h2>\n<\/div><\/div><!-- notionvc: dbc84940-3454-40dd-8f4d-59213ed2cef4 -->\n\n\n\n<p><a href=\"https:\/\/www.brightlocal.com\/research\/are-businesses-using-apple-business-connect\/\">Nearly 90% of consumers<\/a> use Google Maps, and <a href=\"https:\/\/localiq.com\/blog\/local-seo-statistics\/\">46% of all Google searches<\/a> have local intent. If you\u2019re not showing up in the <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/local-pack\">Local Pack<\/a>, you\u2019re invisible to a massive segment of potential customers.<\/p>\n\n\n\n<p>Local search is also (currently) the most undisrupted by <a href=\"https:\/\/ahrefs.com\/blog\/google-ai-overviews\/\">Google\u2019s AI Overviews<\/a>. According to <a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-triggers\/\">our research<\/a>, only 7.9% of local searches trigger an AI Overview.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1606\" class=\"wp-image-195018\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-4.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-4.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-4-423x425.png 423w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-4-768x771.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-4-1530x1536.png 1530w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-4-120x120.png 120w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Perfect your Google Business Profile setup\" data-section=\"google-business-profile\">\n<p>\n\n<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-195014-_iburnia2s4ix\"><\/a>1. Perfect your Google Business Profile setup<\/h2>\n<\/div><\/div><!-- notionvc: 476d5c25-4b44-446a-949a-26d9002a7161 -->\n\n\n\n<p>Your <a href=\"https:\/\/ahrefs.com\/blog\/google-my-business\/\">Google Business Profile (GBP)<\/a> is the foundation of your Google Maps presence. These optimizations directly impact how Google determines your relevance for local searches.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-195014-_gnc2lm9tw6a1\"><\/a>Claim and verify your listing<\/h3>\n\n\n\n<p>This seems obvious, but you\u2019d be surprised how many businesses skip this step or leave it to chance.<\/p>\n\n\n\n<p>If you haven\u2019t claimed your Google Business Profile, you have zero control over the information Google displays about your business. Anyone can suggest edits. Your hours might be wrong. Your phone number could be outdated.<\/p>\n\n\n\n<p>Here\u2019s how to claim your listing:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <a href=\"https:\/\/business.google.com\/uk\/business-profile\/\">Google Business Profile<\/a><\/li>\n\n\n\n<li>Search for your business name<\/li>\n\n\n\n<li>If it appears, click \u201cClaim this business\u201d<\/li>\n\n\n\n<li>If it doesn\u2019t appear, click \u201cAdd your business to Google\u201d<\/li>\n\n\n\n<li><a href=\"https:\/\/support.google.com\/business\/answer\/7107242\">Verify ownership<\/a> (usually via postcard, phone, or&nbsp;email)<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1246\" height=\"1002\" class=\"wp-image-195019\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-5.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-5.png 1246w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-5-528x425.png 528w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-5-768x618.png 768w\" sizes=\"auto, (max-width: 1246px) 100vw, 1246px\"><\/figure>\n\n\n\n\n\n<p>Verification typically takes 5-14 days if done by postcard. Once verified, you gain full control over your listing and can proceed with optimization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-195014-_i6xn48xrnxd1\"><\/a>Choose the most specific category possible<\/h3>\n\n\n\n<p>According to <a href=\"https:\/\/whitespark.ca\/local-search-ranking-factors\/\">Whitespark\u2019s 2026 data<\/a>, your primary category is the #1 ranking factor for Google Maps.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1390\" height=\"490\" class=\"wp-image-195020\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-6.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-6.png 1390w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-6-680x240.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-6-768x271.png 768w\" sizes=\"auto, (max-width: 1390px) 100vw, 1390px\"><\/figure>\n\n\n\n\n\n<p>Your primary category tells Google exactly what your business does. Choose incorrectly, and you\u2019ll rank for the wrong searches (or not rank at&nbsp;all).<\/p>\n\n\n\n<p>Here\u2019s how to select your primary category:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Log into your Google Business Profile<\/li>\n\n\n\n<li>Click \u201cEdit profile\u201d<\/li>\n\n\n\n<li>Select the category that best represents your core offering<\/li>\n\n\n\n<li>Add 2-3 secondary categories that describe other services<\/li>\n<\/ol>\n\n\n\n<p>For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Primary:<\/strong> \u201cPizza restaurant\u201d<\/li>\n\n\n\n<li><strong>Secondary:<\/strong> \u201cItalian restaurant,\u201d \u201cPizza takeaway,\u201d \u201cPizza delivery\u201d<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"828\" height=\"1020\" class=\"wp-image-195021\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-7.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-7.png 828w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-7-345x425.png 345w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-7-768x946.png 768w\" sizes=\"auto, (max-width: 828px) 100vw, 828px\"><\/figure>\n\n\n\n\n\n<p>Don\u2019t try to game the system by selecting unrelated categories. Google will penalize you for category confusion (mixing unrelated industries), and it\u2019s listed as a suspension risk factor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-195014-_a2a5j0hf4te\"><\/a>Set your physical address<\/h3>\n\n\n\n<p>If you\u2019re a service area business (SAB)\u2014meaning you serve customers at their location rather than at your business address\u2014you might be tempted to hide your address. Don\u2019t.<\/p>\n\n\n\n<p>Google\u2019s algorithm heavily favors businesses that show their physical address in the city being searched. A plumber with an office in London will rank higher for \u201cplumber London\u201d than one who hides their address.<\/p>\n\n\n\n<p>Here\u2019s what to&nbsp;do:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Set your physical business address in your&nbsp;GBP<\/li>\n\n\n\n<li>Select \u201cI show my address to customers\u201d (unless you truly operate from home and it\u2019s a privacy concern)<\/li>\n\n\n\n<li>Verify your map pin is placed at your exact location, not down the street or at a nearby landmark<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1246\" height=\"932\" class=\"wp-image-195022\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-8.jpg\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-8.jpg 1246w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-8-568x425.jpg 568w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-8-768x574.jpg 768w\" sizes=\"auto, (max-width: 1246px) 100vw, 1246px\"><\/figure>\n\n\n\n\n\n<p>If your pin is slightly off, manually adjust it in your dashboard.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-195014-_qnq1kk373s96\"><\/a>Get your hours right (especially peak&nbsp;times)<\/h3>\n\n\n\n<p>Google actively prioritizes businesses that are open when someone searches. If it\u2019s 8 PM and your competitor is open while you\u2019re closed, they\u2019ll rank higher.<\/p>\n\n\n\n<p>Here\u2019s what to&nbsp;do:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Set your regular business hours for every day of the&nbsp;week<\/li>\n\n\n\n<li>Update special hours for holidays (Christmas, New Year\u2019s, etc.)<\/li>\n\n\n\n<li>If you\u2019re open late or during peak times (lunch, dinner, weekends), make sure these hours are accurate<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1198\" height=\"698\" class=\"wp-image-195023\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-9.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-9.png 1198w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-9-680x396.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-9-768x447.png 768w\" sizes=\"auto, (max-width: 1198px) 100vw, 1198px\"><\/figure>\n\n\n\n\n\n<p>Also avoid labels like \u201chours might differ\u201d. These appear when Google detects inconsistencies between your website, your GBP, and third-party data sources. Keep everything aligned.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-195014-_3z4pam9j1bem\"><\/a>Complete every field in your profile<\/h3>\n\n\n\n<p>An incomplete profile signals to Google that your business isn\u2019t actively managed.<\/p>\n\n\n\n<p>This means filling out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Business name<\/li>\n\n\n\n<li>Address<\/li>\n\n\n\n<li>Phone number (local area code, not toll-free)<\/li>\n\n\n\n<li>Website URL<\/li>\n\n\n\n<li>Business description (750 characters max)<\/li>\n\n\n\n<li>Attributes (e.g., \u201cwheelchair accessible,\u201d \u201coutdoor seating\u201d)<\/li>\n\n\n\n<li>Opening date<\/li>\n\n\n\n<li>Service areas (if applicable)<\/li>\n<\/ul>\n\n\n\n<p>The more information Google has, the better it can match your business to relevant searches.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-195014-_dly0ttomo6ff\"><\/a>Write a keyword-rich business description<\/h3>\n\n\n\n<p>Your business description should be compelling, accurate, and include relevant keywords naturally.<\/p>\n\n\n\n<p>Here\u2019s a good example for a pizzeria in Canary Wharf:<\/p>\n\n\n\n<p><em>\u201cAuthentic Neapolitan pizza in Canary Wharf. We\u2019re a family-run Italian pizzeria serving wood-fired pizza made with imported Italian ingredients. Visit us for dine-in, takeaway, or delivery.\u201d<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1236\" height=\"448\" class=\"wp-image-195024\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-10.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-10.png 1236w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-10-680x246.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-10-768x278.png 768w\" sizes=\"auto, (max-width: 1236px) 100vw, 1236px\"><\/figure>\n\n\n\n\n\n<p>Notice the natural inclusion of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cNeapolitan pizza\u201d<\/li>\n\n\n\n<li>\u201cCanary Wharf\u201d<\/li>\n\n\n\n<li>\u201cItalian pizzeria\u201d<\/li>\n\n\n\n<li>\u201cwood-fired pizza\u201d<\/li>\n<\/ul>\n\n\n\n<p>Avoid keyword stuffing your business name (e.g., \u201cJoe\u2019s Pizza | Best Pizza Canary Wharf | Wood Fired Pizza London\u201d). This violates Google\u2019s guidelines and can get you suspended.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-195014-_x671bdyq7dnz\"><\/a>Add services<\/h3>\n\n\n\n<p>Google offers a predefined list of services for most categories. For a pizzeria, you\u2019ll want to include things like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dine-in<\/li>\n\n\n\n<li>Takeout<\/li>\n\n\n\n<li>Delivery<\/li>\n\n\n\n<li>Catering<\/li>\n\n\n\n<li>Outdoor seating<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1218\" height=\"1130\" class=\"wp-image-195025\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-11.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-11.png 1218w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-11-458x425.png 458w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-11-768x713.png 768w\" sizes=\"auto, (max-width: 1218px) 100vw, 1218px\"><\/figure>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-195014-_zgz41civ0op7\"><\/a>Upload high-quality photos (lots of&nbsp;them)<\/h3>\n\n\n\n<p>Photos make your listing more appealing and serve as ranking signals. Google analyzes images to understand what you&nbsp;offer.<\/p>\n\n\n\n<p>Upload at least 20-30 photos including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>5+ exterior shots (storefront, signage, parking)<\/li>\n\n\n\n<li>5+ interior shots (seating, d\u00e9cor, atmosphere)<\/li>\n\n\n\n<li>8-10 food\/product photos (your best offerings)<\/li>\n\n\n\n<li>2-3 team photos (humanizes your business)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1810\" class=\"wp-image-195026\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-12.jpg\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-12.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-12-361x425.jpg 361w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-12-768x905.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-12-1303x1536.jpg 1303w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\"><\/figure>\n\n\n\n\n\n<p>Photos that match target keywords perform better. If you\u2019re optimizing for \u201cwood-fired pizza,\u201d make sure you have photos of your wood-fired oven and pizzas coming out of&nbsp;it.<\/p>\n\n\n\n<p>Also encourage customers to upload their own photos. A good idea would be to add QR codes on the table, on the menu, or on their bills to encourage customers to share photos (and reviews of course).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-195014-_lbwpztknmbej\"><\/a>Control your Q&amp;A section<\/h3>\n\n\n\n<p>Your Google Business Profile has a Q&amp;A section where anyone can ask questions and anyone can answer them (including competitors). Take control by seeding your own&nbsp;FAQs.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1330\" height=\"452\" class=\"wp-image-195027\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-13.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-13.png 1330w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-13-680x231.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-13-768x261.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-13-650x220.png 650w\" sizes=\"auto, (max-width: 1330px) 100vw, 1330px\"><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>For example, for our pizzeria, we might add questions like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cDo you offer gluten-free pizza?\u201d<\/li>\n\n\n\n<li>\u201cIs there parking nearby?\u201d<\/li>\n\n\n\n<li>\u201cDo you deliver to Canary Wharf?\u201d<\/li>\n\n\n\n<li>\u201cWhat are your most popular pizzas?\u201d<\/li>\n\n\n\n<li>\u201cDo you take reservations?\u201d<\/li>\n<\/ul>\n\n\n\n<p>Answer each question thoroughly, and include keywords naturally. This helps Google understand what you offer and can appear in search results.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Build trust through reviews\" data-section=\"google-reviews\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-195014-_vah8tr7dviv\"><\/a>2. Build trust through reviews<\/h2>\n<\/div><\/div><!-- notionvc: 2afbf1bd-3d17-4b11-8a74-71ff95a6a6b0 -->\n\n\n\n<p>Google uses reviews as a trust signal. Businesses with more recent, positive reviews rank higher and convert better.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-195014-_7n6062brr9va\"><\/a>Generate reviews consistently (not in bursts)<\/h3>\n\n\n\n<p>Reviews are massively important. Here\u2019s what matters most:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Consistency:<\/strong> 2-3 reviews per week beats 20 reviews in one week then nothing<\/li>\n\n\n\n<li><strong>Recency:<\/strong> Fresh reviews signal ongoing customer satisfaction<\/li>\n\n\n\n<li><strong>Quality:<\/strong> Detailed reviews with text outperform star-only ratings<\/li>\n\n\n\n<li><strong>Rating:<\/strong> 4.5+ stars is the sweet&nbsp;spot<\/li>\n<\/ul>\n\n\n\n<p>Here are some ideas on how to consistently get more reviews:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Table tents and signage<\/strong>: Display QR codes at checkout, on tables, on receipts.<\/li>\n\n\n\n<li><strong>Train your staff to ask for reviews<\/strong>: \u201cIf you enjoyed your meal, we\u2019d really appreciate a Google review. Here\u2019s a card with a QR&nbsp;code.\u201d<\/li>\n<\/ul>\n\n\n\n<p>If you have the budget and can afford it, offer incentives for leaving a review. For example, when I was in Granada, Spain, the restaurant I was dining at offered me free desserts in exchange for a Google review. In Istanbul, they offered me a free shot of raki. While in Singapore, a restaurant offered me 10% off the entire bill.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"961\" height=\"1280\" class=\"wp-image-195028\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-14.jpeg\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-14.jpeg 961w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-14-319x425.jpeg 319w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-14-768x1023.jpeg 768w\" sizes=\"auto, (max-width: 961px) 100vw, 961px\"><\/figure>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-195014-_jfuyvhag2qky\"><\/a>Respond to every review (positive and negative)<\/h3>\n\n\n\n<p>Reply within 24-48 hours with personal responses. Don\u2019t use any templates.<\/p>\n\n\n\n<p>For example, here\u2019s a response from Lina Stores, an Italian restaurant:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"743\" height=\"2048\" class=\"wp-image-195029\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-15.jpg\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-15.jpg 743w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-15-154x425.jpg 154w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-15-557x1536.jpg 557w\" sizes=\"auto, (max-width: 743px) 100vw, 743px\"><\/figure>\n\n\n\n\n\n<p>And here\u2019s how they responded to a poor review:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"766\" height=\"1220\" class=\"wp-image-195030\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-16.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-16.png 766w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-16-267x425.png 267w\" sizes=\"auto, (max-width: 766px) 100vw, 766px\"><\/figure>\n\n\n\n\n\n<p>Note how they provided a way to contact the management and how the manager even signed off with her name. Great personal touch.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Optimize your website for local search\" data-section=\"optimize-website\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-195014-_b509ncmbh3bi\"><\/a>3. Optimize your website for local search<\/h2>\n<\/div><\/div><!-- notionvc: 26a5988f-bebd-420a-9d09-a052fadcf43b -->\n\n\n\n<p>Your website directly influences how Google evaluates your local business. A well-optimized site reinforces your GBP and helps you rank in both Maps and organic results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-195014-_vp8148ugb4gg\"><\/a>Optimize your website for local keywords<\/h3>\n\n\n\n<p>For your landing pages, you\u2019ll want to&nbsp;have:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Title tags with local keywords<\/strong>. For example: \u201cBest Pizza in Canary Wharf | [Business Name] | Authentic Italian Pizzeria\u201d<\/li>\n\n\n\n<li><strong>H1 and H2 tags with location keywords. <\/strong>For example: H1: \u201cAuthentic Neapolitan Pizza in Canary Wharf\u201d \/ H2: \u201cWood-Fired Pizza Made with Italian Ingredients\u201d<\/li>\n\n\n\n<li><strong>NAP matching your GBP exactly<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-195014-_ykbbcnw6e9eq\"><\/a>Create dedicated service pages<\/h3>\n\n\n\n<p>Create individual pages for each major offering:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\/margherita-pizza<\/li>\n\n\n\n<li>\/pepperoni-pizza<\/li>\n\n\n\n<li>\/gluten-free-pizza<\/li>\n\n\n\n<li>\/pizza-catering-canary-wharf<\/li>\n<\/ul>\n\n\n\n<p>Each page should:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Target a specific keyword<\/li>\n\n\n\n<li>Include the location<\/li>\n\n\n\n<li>Contain 400-800 words of unique content<\/li>\n\n\n\n<li>Include photos<\/li>\n\n\n\n<li>Link to your contact page<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-195014-_7nyajfrkrb61\"><\/a>Add LocalBusiness schema markup<\/h3>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/schema-markup\/\">Schema markup<\/a> helps Google understand your business information. Add <a href=\"https:\/\/schema.org\/LocalBusiness\">LocalBusiness schema<\/a> to your homepage including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Business name<\/li>\n\n\n\n<li>Address<\/li>\n\n\n\n<li>Phone number<\/li>\n\n\n\n<li>Operating hours<\/li>\n\n\n\n<li>Price range<\/li>\n\n\n\n<li>Geo-coordinates<\/li>\n<\/ul>\n\n\n\n<p>Use Google\u2019s <a href=\"https:\/\/www.google.co.uk\/webmasters\/markup-helper\/u\/0\/\">Structured Data Markup Helper<\/a> or hire a developer to add it to your site. Validate it with Google\u2019s <a href=\"https:\/\/search.google.com\/test\/rich-results\">Rich Results Test<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-195014-_nloio88xma31\"><\/a>Embed a Google Map showing your location<\/h3>\n\n\n\n<p>This signals to Google that you\u2019re located where you say you&nbsp;are.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1416\" height=\"1270\" class=\"wp-image-195031\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-17.jpg\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-17.jpg 1416w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-17-474x425.jpg 474w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-17-768x689.jpg 768w\" sizes=\"auto, (max-width: 1416px) 100vw, 1416px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Strengthen your off-site presence\" data-section=\"offsite-presence\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-195014-_6vl2epoaqdv4\"><\/a>4. Strengthen your off-site presence<\/h2>\n<\/div><\/div><!-- notionvc: c2f04f75-16f1-4652-bfce-30c428a28564 -->\n\n\n\n<p>Your prominence on the wider web (citations, backlinks, media mentions) tells Google your business is established and trustworthy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-195014-_uuc51cttazg2\"><\/a>Build local citations with consistent NAP<\/h3>\n\n\n\n<p>Citations are mentions of your business name, address, and phone number (NAP) on other websites.<\/p>\n\n\n\n<p>Here\u2019s where to list your business:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.yelp.com\/london\">Yelp<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.bing.com\/maps\/myplaces\/\">Bing Places<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/maps.apple.com\/\">Apple Maps<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.facebook.com\/\">Facebook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.tripadvisor.com\/\">TripAdvisor<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/foursquare.com\/\">Foursquare<\/a><\/li>\n\n\n\n<li>Industry-specific directories (e.g., <a href=\"https:\/\/www.zomato.com\/\">Zomato<\/a> for restaurants, <a href=\"https:\/\/www.avvo.com\/\">Avvo<\/a> for lawyers)<\/li>\n\n\n\n<li>Local directories (e.g., Canary Wharf business association, London restaurant guides)<\/li>\n<\/ul>\n\n\n\n<p>Critically: Your NAP must be identical everywhere. If your GBP says \u201c123 Main Street,\u201d don\u2019t use \u201c123 Main St\u201d on Yelp. Even punctuation matters.<\/p>\n\n\n\n<p>And even though local queries are undisrupted by AI Overviews for now, there\u2019s no guarantee it\u2019ll be the same forever.<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/whitespark.ca\/local-search-ranking-factors\/\">Whitespark\u2019s AI Search Visibility data<\/a>, citations are even more important for appearing in LLM responses. The #4 ranking factor for AI visibility is \u201cQuality\/Authority of Unstructured Citations\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1168\" height=\"168\" class=\"wp-image-195032\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-18.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-18.png 1168w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-18-680x98.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-18-768x110.png 768w\" sizes=\"auto, (max-width: 1168px) 100vw, 1168px\"><\/figure>\n\n\n\n\n\n<p>So get listed on authoritative local news sites, blogs, and government directories too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-195014-_6irpwlj4ilhf\"><\/a>Build local backlinks<\/h3>\n\n\n\n<p>Backlinks from local websites signal to Google that you\u2019re prominent in your community.<\/p>\n\n\n\n<p>A few ideas on how to build local backlinks:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Join your local chamber of commerce or business association (they usually link to members)<\/li>\n\n\n\n<li>Sponsor local events, sports teams, or charities<\/li>\n\n\n\n<li>Partner with nearby complementary businesses and link to each&nbsp;other<\/li>\n<\/ul>\n\n\n\n<p>Another way is to get featured on local news. Grand openings, milestones, or community involvement could be legitimate reasons to pitch your local newspaper on covering.<\/p>\n\n\n\n<p>Otherwise, you\u2019d want to think beyond just getting local publications to link to your homepage.<\/p>\n\n\n\n<p>Having interesting data could entice local journalists to cover it. For example, a local driving school pulled data from the UK Driver and Vehicle Licensing Agency (DVLA) to find out which areas of the UK have the shortest wait times for driving tests, and which have the highest pass&nbsp;rates:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1526\" class=\"wp-image-195033\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-19.jpg\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-19.jpg 1920w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-19-535x425.jpg 535w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-19-768x610.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-19-1536x1221.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\"><\/figure>\n\n\n\n\n\n<p>This was covered by many local newspapers:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1104\" height=\"534\" class=\"wp-image-195034\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-20.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-20.png 1104w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-20-680x329.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-20-768x371.png 768w\" sizes=\"auto, (max-width: 1104px) 100vw, 1104px\"><\/figure>\n\n\n\n\n\n<p>We call this the Tabloid Technique.<\/p>\n\n\n\n<p>Learn how to execute this strategy in the post&nbsp;below.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/tabloid-technique\/\">The Tabloid Technique: How to Easily Land Local Links With Digital PR<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-195014-_ez0uewx84t5d\"><\/a>Get featured on \u201cbest of\u201d&nbsp;lists<\/h3>\n\n\n\n<p>According to <a href=\"https:\/\/ahrefs.com\/blog\/ai-brand-visibility-correlations\/\">our research<\/a>, branded web mentions correlate highly with AI visibility.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1593\" height=\"1548\" class=\"wp-image-195035\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-21.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-21.png 1593w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-21-437x425.png 437w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-21-768x746.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-21-1536x1493.png 1536w\" sizes=\"auto, (max-width: 1593px) 100vw, 1593px\"><\/figure>\n\n\n\n\n\n<p>So, you\u2019d want to be on lists like \u201cbest pizza in London\u201d, \u201ctop restaurants in Canary Wharf\u201d, etc.<\/p>\n\n\n\n<p>Here\u2019s how you can find these&nbsp;lists:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/app.ahrefs.com\/competitive-analysis\">Competitive Analysis<\/a><\/li>\n\n\n\n<li>Switch the tab to Referring domains<\/li>\n\n\n\n<li>Add your domain in the section for \u201cNot linking to this target\u201d<\/li>\n\n\n\n<li>Add your competitors\u2019 domains in the section for \u201cBut linking to these competitors\u201d<\/li>\n\n\n\n<li>Click Show link opportunities<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1610\" height=\"966\" class=\"wp-image-195036\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-22.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-22.png 1610w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-22-680x408.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-22-768x461.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-22-1536x922.png 1536w\" sizes=\"auto, (max-width: 1610px) 100vw, 1610px\"><\/figure>\n\n\n\n\n\n<p>This will show you websites that link to your competitors, but not&nbsp;you.<\/p>\n\n\n\n<p>Many of them will be directories and expert-curated lists. For example, you can see that <a href=\"http:\/\/canarywharf.com\">canarywharf.com<\/a> links to all three competitors:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"624\" class=\"wp-image-195037\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-23.jpg\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-23.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-23-680x207.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-23-768x234.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-23-1536x468.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n\n\n<p>If you\u2019re located in Canary Wharf, you\u2019ll want to be on this list. See if you can reach out to them and get listed on their website too.<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\"><!-- notionvc: 8522f852-5fe8-4c9c-bbe4-4659a85b82a4 -->\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/local-citations\/\">How to Build Local Citations (Complete Guide)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/local-link-building\/\">9 Easy Local Link Building Tactics<\/a><\/li>\n<\/ul>\n<\/div><\/div><!-- notionvc: c7f3d599-abf6-4ef4-9bce-b258611ab582 -->\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Maintain and monitor your rankings\" data-section=\"monitor-rankings\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-195014-_28vjcaqdr4qu\"><\/a>5. Maintain and monitor your rankings<\/h2>\n<\/div><\/div><!-- notionvc: ce045ba4-efec-4b27-8586-ee80ccb4ff72 -->\n\n\n\n<p>Local SEO isn\u2019t set-it-and-forget-it. Ongoing management ensures you maintain and improve your rankings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-195014-_9kd2ougxqx3z\"><\/a>Monitor your profile with GBP Monitor<\/h3>\n\n\n\n<p>Google allows anyone to suggest edits to your profile. Competitors or pranksters can change your hours, add wrong information, or upload inappropriate photos.<\/p>\n\n\n\n<p>To stay on top of changes, use Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/gbp-monitor\">GBP Monitor<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1510\" height=\"452\" class=\"wp-image-195038\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-24.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-24.png 1510w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-24-680x204.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-24-768x230.png 768w\" sizes=\"auto, (max-width: 1510px) 100vw, 1510px\"><\/figure>\n\n\n\n\n\n<p>GBP Monitor allows you&nbsp;to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track changes to your Google Business Profile across multiple locations<\/li>\n\n\n\n<li>Get alerted when someone edits your listing (hours, address, photos)<\/li>\n\n\n\n<li>Maintain accurate NAP information across all your locations<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1854\" height=\"1144\" class=\"wp-image-195039\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-25.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-25.png 1854w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-25-680x420.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-25-768x474.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-25-1536x948.png 1536w\" sizes=\"auto, (max-width: 1854px) 100vw, 1854px\"><\/figure>\n\n\n\n\n\n<p>This is especially critical for multi-location businesses. Manual monitoring is time-consuming and error-prone.<\/p>\n\n\n\n<p>If something\u2019s wrong with any of your locations, you can bulk edit everything at once using GBP Monitor. No more clicking through to each location and having to change things one by&nbsp;one.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"742\" class=\"wp-image-195040\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-26.png\" alt srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-26.png 878w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-26-503x425.png 503w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/word-image-195014-26-768x649.png 768w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\"><\/figure>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-195014-_tu5z2f4rmt7s\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>Ranking higher on Google Maps isn\u2019t a one-time task. It\u2019s an ongoing process.<\/p>\n\n\n\n<p>The businesses that dominate local search are the ones&nbsp;that:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Provide genuinely excellent products and services (this is foundational)<\/li>\n\n\n\n<li>Actively manage their Google Business Profile<\/li>\n\n\n\n<li>Consistently generate fresh reviews<\/li>\n\n\n\n<li>Build their presence across the web through citations, backlinks, and expert lists<\/li>\n\n\n\n<li>Optimize their website for local search<\/li>\n<\/ol>\n\n\n\n<p>Start with the highest-impact tactics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Claim and optimize your&nbsp;GBP<\/li>\n\n\n\n<li>Get reviews consistently<\/li>\n\n\n\n<li>Build local citations<\/li>\n\n\n\n<li>Optimize your website landing page<\/li>\n<\/ul>\n\n\n\n<p>The time investment is 10-15 hours upfront, then 3-5 hours per week for ongoing management. But the payoff is worth&nbsp;it.<\/p>\n\n\n\n<p>And remember: good SEO is just good marketing. Build a great business, serve your customers well, and the rankings will follow.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>But when potential customers search \u201cpizza near me\u201d or \u201cplumber in London,\u201d you\u2019re nowhere to be found in the top three results. Your competitors are stealing your customers. Here\u2019s the reality: just having a Google Business Profile doesn\u2019t mean Google<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[197],"tags":[],"coauthors":[339],"class_list":["post-195014","post","type-post","status-publish","format-standard","hentry","category-local-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Maps SEO: 5 Proven Strategies to Rank Higher<\/title>\n<meta name=\"description\" content=\"Boost your local visibility with 5 actionable Google Maps SEO strategies. Get more customers with better rankings, consistent reviews, and optimized listings that convert.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/google-maps-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Maps SEO: 5 Proven Strategies to Rank Higher\" \/>\n<meta property=\"og:description\" content=\"Boost your local visibility with 5 actionable Google Maps SEO strategies. 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