{"id":194802,"date":"2026-01-20T11:17:19","date_gmt":"2026-01-20T16:17:19","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=194802"},"modified":"2026-03-18T04:29:38","modified_gmt":"2026-03-18T09:29:38","slug":"how-to-rank-in-ai-overviews","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/how-to-rank-in-ai-overviews\/","title":{"rendered":"How to Rank in AI Overviews: What Actually Works (Based on Data, Not Speculation)"},"content":{"rendered":"
Most advice on ranking in AI Overviews is speculative, so we\u2019ve analyzed millions of AI Overview responses, reviewed third-party research, and studied Google\u2019s guidance to find out what actually works.<\/div>\n\n\n\n

Our own study shows that AI Overviews<\/a> have caused click-through rate drops of 34.5%, with new research from Seer Interactive reporting drops as high as 61%<\/a>.<\/p>\n\n\n\n

And research from Pew<\/a> shows users who encounter an AI summary click on a traditional search result in just 8% of visits, compared to 15% without one.<\/p>\n\n\n\n

AI Overviews are eating traffic left and right, but they\u2019ve become part of the search landscape, and we have no choice but to navigate it.<\/p>\n\n\n\n

Today, the SERPs are more about awareness, and less about traffic.<\/p>\n\n\n\n

And if you don\u2019t rank in an AI Overview, you don\u2019t get seen. Period.<\/p>\n\n\n\n

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