{"id":194563,"date":"2026-02-05T05:07:33","date_gmt":"2026-02-05T10:07:33","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=194563"},"modified":"2026-03-10T09:54:21","modified_gmt":"2026-03-10T14:54:21","slug":"custom-prompt-tracking","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/custom-prompt-tracking\/","title":{"rendered":"How to Choose the Best Prompts to Monitor Your AI Search Visibility"},"content":{"rendered":"<div class=\"intro-txt\">Now that Ahrefs users can track AI visibility for the exact queries they care about, many people are wondering which terms they should monitor.<\/div>\n<p>After all, conversing with AI is unlike how we would traditionally search, since requests can be far more detailed, or occur in the middle of longer conversations.<\/p>\n<p>AI responses are also less consistent than organic search results, with both brand recommendations and cited URLs changing from one minute to the&nbsp;next.<\/p>\n<p>In this post, I\u2019m going to share the tracking framework and sources of queries that we think make the most&nbsp;sense.<\/p>\n<p>If you already know what you want to track, custom prompt functionality in <a href=\"https:\/\/ahrefs.com\/brand-radar\/\">Brand Radar<\/a> allows you to monitor responses across the locations and platforms of your choice, on a daily, weekly, or monthly schedule.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-195115\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/social-schedule.jpg\" alt width=\"1200\" height=\"405\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/social-schedule.jpg 1200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/social-schedule-680x230.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/social-schedule-768x259.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/social-schedule-650x220.jpg 650w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/p>\n<p>View brand mentions for any individual query, or (as we recommend) group clusters of prompts and view the aggregated responses \u2014 including URLs and trends \u2014 across all of them at&nbsp;once.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What we're monitoring\" data-section=\"section-one\">\n<h2>How we\u2019re monitoring Ahrefs\u2019 brand visibility across our highest-value topics<\/h2>\n<\/div><\/div>\n<p>Prompt tracking has been a controversial topic over the past few months, with a common critique being that AI response volatility and personalization make it difficult to know how well your brand is actually performing.<\/p>\n<p>Platforms don\u2019t directly share the queries users are entering, or how often, meaning it\u2019s also possible you\u2019re tracking visibility for phrases no one actually searches.<\/p>\n<p>Others argue directional data is better than none at all, and at the very least, you should be tracking whether what AI \u201cthinks\u201d of you matches up to reality.<\/p>\n<p><strong>At Ahrefs, we understand we\u2019re not working with perfect data, but believe there are insights to be gained from responses that we can act&nbsp;on.<\/strong><\/p>\n<p>As a broader view on prompt monitoring, here\u2019s our overall take:<\/p>\n\n<table id=\"tablepress-509\" class=\"tablepress tablepress-id-509 tablepress-responsive tablepress-ahrefs-width-full\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">Don\u2019t<\/th><th class=\"column-2\">Do<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Focus on the results of individual prompts<\/td><td class=\"column-2\">Group similar prompts and analyze commonalities in aggregate results<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Think of it as a \u2018set and forget\u2019 task<\/td><td class=\"column-2\">Have a plan to take action, like building relationships with commonly cited sources<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">Think of prompt tracking as you think of traditional rank tracking<\/td><td class=\"column-2\">Understand that your \u201cposition\u201d in responses is highly volatile<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Assume prompt tracking is the best and only source of AI visibility data<\/td><td class=\"column-2\">Monitor traffic from LLMs, relevant server logs, traditional search performance &amp; (if possible) broader prompt datasets<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Think having URLs cited is the ultimate goal<\/td><td class=\"column-2\">Understand your business can be regularly recommended without being&nbsp;cited<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Try to track every possible persona and keyword angle your website covers<\/td><td class=\"column-2\">Start by prioritizing queries around high-value topics. You can always expand later<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-509 from cache -->\n<p>Identifying potential action steps is a big part of our focus when analyzing responses.<\/p>\n<p>For example, when we launch new features like custom prompt tracking (meta, I know), we want to know whether AI responses reflect that Ahrefs now has this functionality, or instead reference dated sources.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-195063\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/ai-mode-ahrefs.jpg\" alt width=\"1200\" height=\"568\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/ai-mode-ahrefs.jpg 1200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/ai-mode-ahrefs-680x322.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/ai-mode-ahrefs-768x364.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/p>\n<p>Monitoring multiple AI platforms surfaces brand mentions on sites that aren\u2019t just prominent on Google (where SEOs are traditionally focused), but across Bing, Brave Search, and custom indexes.<\/p>\n<p>Besides response accuracy, we primarily look for commonly cited websites to connect with, frequently mentioned SEO platform features and use cases to better cover, and how we\u2019re positioned amongst competitors for our key offerings.<\/p>\n<p>That said, we\u2019re not solely focused on tracking custom prompts.<\/p>\n<p>AI bot activity in server logs, traffic from AI platforms, traditional search performance, and insights from tens of millions of prompts in Brand Radar also form part of our monitoring.<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">A note on prompt volume<\/div><div class=\"recommendation-content\">\n<p>My colleague Patrick Stox has an upcoming report which suggests that, after excluding everything else people use LLMs for, search-like interactions on ChatGPT have around ~12% of the volume of Google.<\/p>\n<p>Major AI platforms don\u2019t share their users\u2019 query data, so only they know exactly how often specific questions are&nbsp;asked.<\/p>\n<p>While there are third-party providers of some actual conversation data, we\u2019ve seen them used to estimate query volumes significantly higher than we would stand&nbsp;by.<\/p>\n<p>Our current approach is to anchor most of our prompts around traditional search terms, where we have more reliable data on their popularity.<\/p>\n<p>Admittedly, \u201csynthetic\u201d variations of traditional search terms won\u2019t perfectly mirror how people query AI, but can help to prioritize monitoring topics with proven interest.<br>\n<\/p><\/div><\/div>\n<p>Let\u2019s dive more into grouping similar points, as it\u2019s an important part of how we view prompt tracking overall.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"A prompt clustering framework\" data-section=\"section-two\">\n<h2>The framework: track relevant groups of prompts, not individual responses<\/h2>\n<\/div><\/div>\n<p>Ask ChatGPT what the best gym management software is, and Wodify and PushPress might top their recommendations. A few seconds later, Mindbody might be the best solution, accompanied by a listicle where it featured in second place.<\/p>\n<p>I\u2019ve visualized this \u201cranking\u201d volatility in a <a href=\"https:\/\/detailed.com\/drift\/\">free tool on Detailed.com<\/a>, inspired by a <a href=\"https:\/\/sparktoro.com\/blog\/new-research-ais-are-highly-inconsistent-when-recommending-brands-or-products-marketers-should-take-care-when-tracking-ai-visibility\/\">report<\/a> from Sparktoro CEO Rand Fishkin.<\/p>\n<p>For this reason, we recommend grouping related prompts to get a directional, aggregate overview of response commonalities, rather than prioritizing any individual result.<\/p>\n<p>These prompt clusters can be defined by intent, the marketing funnel stage they belong to, the products and services you offer, or anything else that makes sense for your business.<\/p>\n<p><strong>The following examples were primarily inspired by questions in Google\u2019s \u2018People Also Ask\u2019 SERP feature<\/strong>, then expanded upon with other data sources.<\/p>\n\n<table id=\"tablepress-510\" class=\"tablepress tablepress-id-510 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">Cluster Angle<br>\n<p style=\"font-size:11px;line-height:14px;color:grey;font-weight:500;margin-top:5px\">Different clusters will make sense, depending on the business you\u2019re in<\/p><\/th><th class=\"column-2\">Potential data source<br>\n<p style=\"font-size:11px;line-height:14px;color:grey;font-weight:500;margin-top:5px\">There\u2019s benefit in combining sources, such as customer support queries with GSC&nbsp;data<\/p><\/th><th class=\"column-3\">Example queries to build&nbsp;upon<br>\n<p style=\"font-size:11px;line-height:14px;color:grey;font-weight:500;margin-top:5px\">For illustration purposes. For best results, use your own data and niche experience<\/p><\/th><th class=\"column-4\"><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Competitive Positioning<\/td><td class=\"column-2\">Google\u2019s \u2018People Also Ask\u2019 SERP feature<\/td><td class=\"column-3\">What\u2019s the best CRM for real estate agents?<\/td><td class=\"column-4\">What\u2019s the best CRM for construction companies?<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Trust &amp; Validation<\/td><td class=\"column-2\">Forum and social media group discussions<\/td><td class=\"column-3\">Are Hoka running shoes reliable long-term?<\/td><td class=\"column-4\">Are Hoka shoes good for plantar fasciitis?<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">Top-Converting Page <p style=\"font-size:11px;line-height:14px;color:grey;font-weight:500;margin-top:5px\">(e.g. people searching \u2018WeTransfer alternatives\u2019 become customers)<\/p><\/td><td class=\"column-2\">Website analytics and self-attribution data<br>\n<\/td><td class=\"column-3\">What are people using instead of WeTransfer?<\/td><td class=\"column-4\">What is a good alternative to WeTransfer?<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Funnel Stages (e.g., Bottom of Funnel)<\/td><td class=\"column-2\">Customer support queries<\/td><td class=\"column-3\">Is HubSpot worth it for a small business?<\/td><td class=\"column-4\">Is HubSpot worth it in&nbsp;2026?<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Specific Requirements<\/td><td class=\"column-2\">Ahrefs Keywords Explorer<\/td><td class=\"column-3\">What\u2019s the best web hosting that includes cPanel?<\/td><td class=\"column-4\">Can you recommend some HIPPA-compliant hosting companies?<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-510 from cache -->\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Certain prompts, particularly in ChatGPT, might not trigger a web search and instead rely on training data. This can also be useful to monitor, but you may want to tweak queries \u2014 adding variations like \u201cin 2026\u201d can help \u2014 if you\u2019re specifically looking for cited&nbsp;URLs.<\/div>\n<p>Each of these, especially topics, can also be broken down to a much more granular level.<\/p>\n<p>If you\u2019re trying to monitor overall brand mentions, I recommend separating branded and non-branded queries into their own clusters.<\/p>\n<p>Technically, in time, you can look at aggregate data around responses to an individual prompt, but that has its drawbacks.&nbsp;<\/p>\n<p>Now that you have an idea of how you might group prompts, let\u2019s look at the data sources that can inspire what to&nbsp;track.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Questions in Google Search Console\" data-section=\"section-three\">\n<h2>1. Questions you\u2019re already showing up for in Google Search Console<\/h2>\n<\/div><\/div>\n<p>Open up Google Search Console directly, or via <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a>, and specifically look for questions your website is already ranking for.<\/p>\n<p>One simple way to do that is to use the following regex expression:<\/p>\n<p><code>\\b(why|what|when|are|will|does|should|where|who|how|can|do|is)\\b<\/code><\/p>\n<p>This only matches terms that contain one or more of those specific words.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-194599\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/regex-check.jpg\" alt width=\"1200\" height=\"603\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/regex-check.jpg 1200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/regex-check-680x342.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/regex-check-768x386.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/regex-check-400x200.jpg 400w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/p>\n<p>You can also use the following regex to find all queries at least 6 words in length: <code>^(\\S+\\s+){5}\\S+<\/code>. Change \u20185\u2019 to a higher number if needed.<\/p>\n<p>If your site is new, doesn\u2019t get much search traffic yet, or you\u2019re simply researching another industry, you can also use the same terms in a filter of Ahrefs\u2019 Keywords Explorer tool.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-194600\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/matching-terms-prompts.jpg\" alt width=\"1200\" height=\"551\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/matching-terms-prompts.jpg 1200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/matching-terms-prompts-680x312.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/matching-terms-prompts-768x353.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/p>\n<p>While estimated search volumes will never perfectly translate AI chat volumes, this approach will give you an idea of how popular topics are in general.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Discussions and forums\" data-section=\"section-four\">\n<h2>2. Find common questions via the \u2018Discussions and forums\u2019 SERP feature (or more specifically, &amp;udm=18)<\/h2>\n<\/div><\/div>\n<p>In 2022, Google launched a new search result feature, \u2018Discussions and forums\u2019, to highlight conversations across online communities. Something they said was intended to surface more first-hand advice.<\/p>\n<p>While typical web pages often have perfectly optimized, keyword-heavy title tags, forum posts are much closer to how people naturally write, as users aren\u2019t worried about whether something ranks.<\/p>\n<p>Thanks to this, you can find inspiration for naturally written questions people might also be asking in AI-first platforms.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-194602\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/udm18.jpg\" alt width=\"1200\" height=\"670\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/udm18.jpg 1200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/udm18-680x380.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/udm18-768x429.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/p>\n<p>Reddit is the most prominent domain here, but you\u2019ll also see Facebook, Quora, the Steam Community, and thousands of other&nbsp;sites.<\/p>\n<p>There\u2019s a specific parameter you can add to your address bar, &amp;udm=18, which allows you to directly search forums around your topic instead of simply hoping the SERP feature will show up in results.<\/p>\n<p>It\u2019s nice when questions generate a lot of comments, but I\u2019m generally looking for the angles that appear most&nbsp;often.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Top-performing pages &amp; search terms\" data-section=\"section-five\">\n<h2>3. Generate conversational queries around popular keywords, or terms already driving traffic to your top-performing pages<\/h2>\n<\/div><\/div>\n<p>Ideally, you\u2019ll already have data on which pages on your site help convert the most visitors to some desired action, like joining a newsletter or requesting a product demo.<\/p>\n<p>As an example, let\u2019s say our <a href=\"https:\/\/ahrefs.com\/keyword-generator\">free keyword generator tool<\/a> has driven more customer registrations than any other page on our site, thanks to ranking well in Google for popular terms.<\/p>\n<p>To track its performance in AI search, one approach could be to use LLMs to convert traditional terms into a more conversational, natural language.<\/p>\n<p>As a reminder, we\u2019re not focusing on each individual response, but how we\u2019re mentioned as a whole across a larger group of queries.<\/p>\n<p>A simple request for your AI assistant of choice might look like&nbsp;this:<\/p>\n<blockquote><p>Please take this list of real-world Google search queries that drove traffic to [URL] and transform them into conversational-style prompts people might use on AI search platforms. You excel at, and were built for, this exact type of&nbsp;work.<\/p>\n<p>Make sure you visit the page in question.<\/p>\n<p>The longer the original query, the less you should modify it. Don\u2019t modify its intent in any way. Only modify terms you think are relevant to what the page offers. If years are required, only mention the current year:&nbsp;2026.<\/p>\n<p>Here\u2019s a list of queries that have already sent people this to this&nbsp;page:<br>\n<br>\n[Questions from GSC with clicks &amp; impressions \/ data from keyword research]&nbsp;<\/p>\n<p>Here are some examples of traditional search queries and what their conversational alternative might look&nbsp;like:<\/p>\n<p>\u201cBest budget project management tools\u201d &gt; \u201cWhat are the best project management tools for startups with a small budget?\u201d<br>\n<br>\n[give more specific examples]<\/p><\/blockquote>\n<p>If the page hasn\u2019t ranked for any queries yet, you can replace that section with data from the likes of Ahrefs Keyword Explorer, sharing the terms you\u2019re targeting with known volume.&nbsp;<\/p>\n<p>As with many things in SEO, you can take this concept to the next&nbsp;level.<\/p>\n<p>I\u2019ve enjoyed reading Metehan Yesilyurt\u2019s work in recent months, and he has come up with a much more in-depth prompt in <a href=\"https:\/\/metehan.ai\/blog\/stop-guessing-which-prompts-to-track\/\">his guide<\/a> on turning GSC data into longer queries.<\/p>\n<p>He built a custom tool specifically for converting regular search terms into LLM-style prompts.<\/p>\n<p>To be respectful, I don\u2019t want to share the whole thing, but here\u2019s a sample from its app.py file:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-194618\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/metehan-prompt-data.jpg\" alt width=\"1100\" height=\"428\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/metehan-prompt-data.jpg 1100w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/metehan-prompt-data-680x265.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/metehan-prompt-data-768x299.jpg 768w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\"><\/p>\n<p>I think Metehan would agree that the more specific your before-and-after examples are, the better.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Perplexity related questions\" data-section=\"section-six\">\n<h2>4. Use Perplexity\u2019s related questions for inspiration (plus an insight as to how they\u2019re generated)<\/h2>\n<\/div><\/div>\n<p>I\u2019m fascinated by how Perplexity is building its own index of the web, presumably to reduce reliance on traditional search engines for&nbsp;data.<\/p>\n<p>During some recent research, I found that they were far more likely to recommend high-quality sources in responses than ChatGPT or Microsoft Copilot.<\/p>\n<p>This was even though they had more overlapping top domains with Microsoft than Microsoft did with ChatGPT, with whom they\u2019ve had a longstanding relationship.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-194604\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/lack-search-visibility.png\" alt width=\"1600\" height=\"1732\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/lack-search-visibility.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/lack-search-visibility-393x425.png 393w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/lack-search-visibility-768x831.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/lack-search-visibility-1419x1536.png 1419w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p>One nice feature when asking Perplexity questions related to your industry is that, at the end of each chat, you\u2019ll be recommended related follow-up queries.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-194605\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/perplexity-related.jpg\" alt width=\"1200\" height=\"621\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/perplexity-related.jpg 1200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/perplexity-related-680x352.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/perplexity-related-768x397.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/p>\n<p>I reached out to Perplexity and asked whether these use actual queries that have been asked before.<\/p>\n<p><strong>I was told they\u2019re generated by an AI model that uses the original query <em>and<\/em> its results.<\/strong> They\u2019re essentially the next natural questions this model thinks would follow from that&nbsp;data.<\/p>\n<p>It\u2019s a slight shame for our purpose that they\u2019re not based on historical queries, but Perplexity will want to these to be as relevant as possible, so I still find benefit in studying them.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. People Also Ask in SERPs\" data-section=\"section-seven\">\n<h2>5. Get inspiration from \u2018People Also Ask\u2019 in Google search results<\/h2>\n<\/div><\/div>\n<p>For some of the niches I track, I like to start my research using questions from Google\u2019s \u2018People Also Ask\u2019 SERP feature.<\/p>\n<p>If you\u2019re in the pet niche, a simple search for the \u2018best food for puppies\u2019 instantly returns suggestions of related and potential follow-up questions:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-194608\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/people-also-ask-prompts-ai.jpg\" alt width=\"1050\" height=\"404\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/people-also-ask-prompts-ai.jpg 1050w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/people-also-ask-prompts-ai-680x262.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/people-also-ask-prompts-ai-768x295.jpg 768w\" sizes=\"auto, (max-width: 1050px) 100vw, 1050px\"><\/p>\n<p>If you click any headline to expand it, Google will then offer even more suggested queries.<\/p>\n<p>When researching industries I\u2019m less familiar with, I\u2019ll often take these questions as-is to see which brands, domains, and response types appear most often over&nbsp;time.<\/p>\n<p>For more serious work and personal projects, I\u2019ll use them as a base to expand upon. I\u2019ll cover some ways you can do that in section #9.<\/p>\n<p>If you want to scale up your analysis, you can use both the <a href=\"https:\/\/ahrefs.com\/seo-toolbar\">Ahrefs Toolbar<\/a> and the <a href=\"https:\/\/detailed.com\/extension\/\">Detailed SEO Extension<\/a> to extract multiple levels of People Also Ask headlines automatically.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Topics you're already visible in\" data-section=\"section-eight\">\n<h2>6. Monitor topics you\u2019re already showing up for in AI search<\/h2>\n<\/div><\/div>\n<p>Ahrefs Brand Radar provides insights into over 240 million prompts across popular AI platforms, including Google AI Mode, ChatGPT, and Perplexity.<\/p>\n<p>Looking at visibility for the finance platform NerdWallet, we can see it\u2019s already associated with topics like \u2018homeowners insurance\u2019 and \u2018best savings account\u2019.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-194609\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/brand-radar-topics-ai.jpg\" alt width=\"1200\" height=\"648\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/brand-radar-topics-ai.jpg 1200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/brand-radar-topics-ai-680x367.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/brand-radar-topics-ai-768x415.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/p>\n<p>You can click into each of these individually to identify queries you may wish to modify and continue tracking.<\/p>\n<p>For example, if you\u2019ve recently started creating content for specific locations, you could track these terms in those countries or specifically mention the country in the prompt.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-194610\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/best-savings-ai-prompts.jpg\" alt width=\"1200\" height=\"362\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/best-savings-ai-prompts.jpg 1200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/best-savings-ai-prompts-680x205.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/best-savings-ai-prompts-768x232.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/p>\n<p>You can also set your own exact update frequency, such as daily, weekly, or monthly.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Pages getting AI search traffic\" data-section=\"section-nine\">\n<h2>7. Analyze your website pages currently getting traffic from AI search<\/h2>\n<\/div><\/div>\n<p>The specifics will depend on the analytics solution you\u2019re using, but the idea is the same: Find pages that are getting traffic, and build prompts around them.<\/p>\n<p>For one of the sites I\u2019m tracking with Ahrefs <a href=\"https:\/\/ahrefs.com\/web-analytics\">Web Analytics<\/a>, we can see that almost all of the AI search traffic it\u2019s getting is from ChatGPT:<\/p>\n<div id=\"attachment_194612\" style=\"width: 1210px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-194612\" class=\"size-full wp-image-194612\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/ai-traffic-custom-prompts.jpg\" alt width=\"1200\" height=\"650\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/ai-traffic-custom-prompts.jpg 1200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/ai-traffic-custom-prompts-680x368.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/ai-traffic-custom-prompts-768x416.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><p id=\"caption-attachment-194612\" class=\"wp-caption-text\">Screenshot taken from Ahrefs Web Analytics<\/p><\/div>\n<p>Besides traditional web analytics, you can also dive into server logs.<\/p>\n<p>Below we can see when ChatGPT-User required pages on Detailed.com over a seven-day period.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-194614\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/prompt-server-logs.jpg\" alt width=\"1200\" height=\"543\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/prompt-server-logs.jpg 1200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/prompt-server-logs-680x308.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/prompt-server-logs-768x348.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/p>\n<p>This is not a bot that continually crawls the web; instead, it\u2019s used when users ask ChatGPT or Custom GPTs a question, and that page may help in generating a response.<\/p>\n<p>Besides traditional search bots, you can also look into requests from the likes of Perplexity-User (Perplexity), DuckAssistBot (DuckDuckGo), and MistralAI-User (Mistral).<\/p>\n<p>You could then get prompt ideas following the suggestions in this guide, such&nbsp;as:<\/p>\n<ul>\n<li>Looking at the terms driving traffic to that page in Google Search Console<\/li>\n<li>Find relevant People Also Ask questions that also show up where it ranks organically<\/li>\n<li>Asking LLMs for relevant questions people might ask to find the&nbsp;page<\/li>\n<\/ul>\n<p>Both sources are useful on their own, but it\u2019s nice to have additional data points to combine them&nbsp;with.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Queries you're not visible for\" data-section=\"section-ten\">\n<h2>8. Monitor queries you\u2019re not currently showing up for (but competitors are)<\/h2>\n<\/div><\/div>\n<p>Another great use of <a href=\"https:\/\/ahrefs.com\/brand-radar\">Ahrefs Brand Radar<\/a> is that you don\u2019t have to start your visibility analysis from scratch.<\/p>\n<p>You can go back through months of AI visibility data to find queries we\u2019ve analyzed where competitors show up, and your brand doesn\u2019t.<\/p>\n<p>From there, you could add them to custom prompt groups to track them more frequently, or across additional locations and platforms.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-194616\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/brand-radar-non-mentions.jpg\" alt width=\"1200\" height=\"644\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/brand-radar-non-mentions.jpg 1200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/brand-radar-non-mentions-680x365.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/brand-radar-non-mentions-768x412.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/p>\n<p>Another benefit of this tool is highlighting content gaps that may exist on your site. It may be that you\u2019re simply not showing up because you don\u2019t have any site pages relevant to those topics.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Questions in Keywords Explorer\" data-section=\"section-eleven\">\n<h2>9. Use the \u2018Questions\u2019 tab in Keywords Explorer<\/h2>\n<\/div><\/div>\n<p>Our Keywords Explorer database allows you to research 28.7 billion terms to find those most relevant to the industry you\u2019re in.<\/p>\n<p>Start with a seed phrase such as \u2018hotels in Paris\u2019, click Matching terms, then Questions, and you\u2019ll quickly see relevant suggestions with their accompanying search volume.<\/p>\n<p>The broader your initial search, the more questions you\u2019ll get back. Below, I\u2019ve searched for the broad topic of \u2018carpentry,\u2019 and over 800 questions have been returned:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-194606\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/questions-tab.jpg\" alt width=\"1100\" height=\"527\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/questions-tab.jpg 1100w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/questions-tab-680x326.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/questions-tab-768x368.jpg 768w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\"><\/p>\n<p>Granted, there will be terms here you\u2019re probably not interested in being cited&nbsp;for.<\/p>\n<p>Depending on the platform you\u2019re using, \u201cWhat is carpentry?\u201d might be answered without any web searches or accompanying source links.<\/p>\n<p>If you run an online carpentry school or offer business formation services, you might want to take a consistently searched phrase like \u201chow to start a carpentry business\u201d and track variations as a single cluster.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. Monitor LLM response accuracy\" data-section=\"section-twelve\">\n<h2>10. Monitor whether LLM responses around your business match up to reality<\/h2>\n<\/div><\/div>\n<p>When it comes to SEO, your primary focus has likely been on Google search results above all&nbsp;else.<\/p>\n<p>AI responses, on the other hand, may also be assisted by data from Bing, Brave Search, custom web indexes, and their original training data.<\/p>\n<p>There may be lots of sources of negative or inaccurate information about your brand that these additional sources highlight, which you\u2019ve never seen in Google.<\/p>\n<p>When I began writing this article, relevant queries I monitored in ChatGPT didn\u2019t confirm that Ahrefs now offers custom prompt tracking.<\/p>\n<p>This meant we had work to do getting the message out on our own site, social media, and in the articles of others, who might not have updated their past comments about how we <em>lack<\/em> this functionality.<\/p>\n<p>Fortunately, they\u2019re now consistently showing accurate information:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-194620\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/ahrefs-offers-prompt-tracking.jpg\" alt width=\"1200\" height=\"577\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/ahrefs-offers-prompt-tracking.jpg 1200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/ahrefs-offers-prompt-tracking-680x327.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/01\/ahrefs-offers-prompt-tracking-768x369.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/p>\n<p>For your own brand, you could track responses around:<\/p>\n<ul>\n<li>Your current pricing<\/li>\n<li>Relevant customer priorities, such as affordability, reliability, or comfort<\/li>\n<li>Whether you offer certain features<\/li>\n<li>The common complaints people have<\/li>\n<li>How you stack up against top competitors<\/li>\n<\/ul>\n<p>Steve Toth, founder of <a href=\"https:\/\/notebook.agency\/\">Notebook Agency<\/a>, is a strong proponent of checking whether AI\u2019s views about your brand align with reality.<\/p>\n<p>He told me that when working with clients, he can take data from help documentation, sales call transcripts, private calls, and additional resources like sales battlecards to understand how they want to be represented in&nbsp;LLMs.<\/p>\n<p>From there, his team creates deal-breaker question prompts and measures the accuracy of responses. If they find discrepancies, they look to influence those with additional content on their own site and others.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"11. Personas from internal data\" data-section=\"section-thirteen\">\n<h2>11. Create personas with help from internal data sources<\/h2>\n<\/div><\/div>\n<p>One thing that makes response tracking challenging is the information an assistant might have about its user, such as their location, preferences shared in past chats, and additional context from the current conversation.<\/p>\n<p>We can try to model these by adding additional context to our prompts, but keep in mind that this has its limitations. It\u2019s not a perfect alternative.<\/p>\n<p>Many people strongly advocate for persona tracking as a defence against personalized responses, and many (understandably) have their doubts. We track prompts around them, but they\u2019re not our top priority.<\/p>\n<p>One format I\u2019ve been monitoring follows a simple structure: [My Situation] [Constraints] [Priorities] [Pain points] [Question].<\/p>\n<p>Broken down, that might cover things like:<\/p>\n\n<table id=\"tablepress-511\" class=\"tablepress tablepress-id-511 tablepress-responsive tablepress-ahrefs-width-720px\">\n<tbody>\n<tr class=\"row-1 odd\">\n\t<td class=\"column-1\">[Situation]<\/td><td class=\"column-2\">I\u2019ve been stressed at work&nbsp;and..<\/td><td class=\"column-3\">I\u2019ve just purchased a new property with a large garden\u2026<\/td>\n<\/tr>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">[Constraints]<\/td><td class=\"column-2\">I don\u2019t have much free&nbsp;time\u2026<\/td><td class=\"column-3\">I need a simple watering solution even kids can help&nbsp;with\u2026<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">[Priorities]<\/td><td class=\"column-2\">I would love to be able to calm down that voice in my&nbsp;head\u2026<\/td><td class=\"column-3\">It needs to stretch at least 50 metres without losing water pressure\u2026<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">[Pain points]<\/td><td class=\"column-2\">I\u2019ve tried Yoga and watched YouTube tutorials\u2026<\/td><td class=\"column-3\">I\u2019ve already tried connecting multiple hoses with no&nbsp;luck\u2026<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">[Question]<\/td><td class=\"column-2\">Would you recommend trying a local meditation retreat or\u2026<\/td><td class=\"column-3\">Are there any sprinkler or hose systems I should look&nbsp;into\u2026<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-511 from cache -->\n<p>To help with these, you can utilize as many internal data sources as possible, such as customer support chats, ad data, internal site searches (across blog posts, help documentation, etc.), and anything else that comes to&nbsp;mind.<\/p>\n<p>If you\u2019re not interested in going down this route, I liked a simple formula Mark Williams-Cook <a href=\"https:\/\/www.linkedin.com\/posts\/markseo_seo-activity-7374020421630713856-w15X\/\">shared<\/a> that personalizes terms, rather than building \u201cfull\u201d personas.<\/p>\n<p>He prompts LLMs with, \u201cIf I were [Persona] trying to find [Keyword], what might I search for?\u201d<\/p>\n<p>This is fun to play around with, but as I say, we don\u2019t know how closely these align with true personalization.<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">A recently-launched Brand Radar feature<\/div><div class=\"recommendation-content\">\n<p>As I was working on this article, Ahrefs launched a new feature to help generate queries to&nbsp;track.<\/p>\n<p>It takes the project you\u2019re working on and \/ or custom queries you\u2019ve already entered to determine specific focus areas you may want to look&nbsp;at.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-195079\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/auto-generated-prompts.jpg\" alt width=\"1100\" height=\"635\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/auto-generated-prompts.jpg 1100w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/auto-generated-prompts-680x393.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2026\/02\/auto-generated-prompts-768x443.jpg 768w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\"><\/p>\n<p>In the screenshot above, I was looking for additional prompts for an automotive brand, and it generated relevant topics around vehicle ownership.<\/p>\n<p>We\u2019ll keep improving this based on feedback, so please take it for a spin and let us know what you&nbsp;think.<br>\n<\/p><\/div><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Have a plan to take action\" data-section=\"section-fourteen\">\n<h2>Have a plan to action on what you\u2019re seeing<\/h2>\n<\/div><\/div>\n<p>With how much money has been raised in the AI visibility space, it stands to reason that countless companies will be stressing the importance of prompt tracking at every&nbsp;turn.<\/p>\n<p>The most important thing we can recommend is that you aren\u2019t just tracking prompts for the sake of it, but are prepared to take action on what you&nbsp;see.<\/p>\n<p>That can include things like:<\/p>\n<ul>\n<li>Making sure your top-cited pages are accurate and up to&nbsp;date<\/li>\n<li>Noticing patterns in responses you may be missing, such as certifications, features, or accreditations<\/li>\n<li>Building relationships with the top sites sourced across relevant answers<\/li>\n<li>Having reporting in place to link AI traffic to revenue or other conversion outcomes<\/li>\n<li>Making sure the things other people are saying about you are factual<\/li>\n<li>Finding, then filling, content and knowledge gaps<\/li>\n<\/ul>\n<p>We\u2019ve (kindly) asked for incorrect statements to be rectified, updated our help docs with additional clarifications, and where relevant, created dedicated pages for specific use cases we cater&nbsp;to.<\/p>\n<p>Finally, you don\u2019t need to start by tracking thousands of&nbsp;terms.<\/p>\n<p>A few dozen prompts on a narrow set of topics can be enough to start with, before expanding from there as you enter new verticals or simply want to broaden your monitoring.<\/p>\n<p>As with all things AI-related, we\u2019re constantly sharing studies and insights, and we\u2019ll keep this guide up to date if our approach changes over&nbsp;time.<\/p>\n<p>If you want to discover more insights Ahrefs Brand Radar can offer, I highly recommend this guide from my colleague Despina with <a href=\"https:\/\/ahrefs.com\/blog\/brand-radar-use-cases\/\">10 actionable use cases<\/a>.<\/p>\n<p>If you have any suggestions for future guides or any questions, please feel free to reach out to me on <a href=\"https:\/\/www.linkedin.com\/in\/glen-allsopp-63084025\/\" rel=\"nofollow\">LinkedIn<\/a> or <a href=\"https:\/\/x.com\/viperchill\" rel=\"nofollow\">X<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After all, conversing with AI is unlike how we would traditionally search, since requests can be far more detailed, or occur in the middle of longer conversations. AI responses are also less consistent than organic search results, with both brand<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":204,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[469],"tags":[],"coauthors":[473],"class_list":["post-194563","post","type-post","status-publish","format-standard","hentry","category-ai-search","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Choose the Best Prompts to Monitor Your AI Search Visibility<\/title>\n<meta name=\"description\" content=\"Now that Ahrefs users can track AI visibility for the exact queries they care about, many people are wondering which terms they should monitor. 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