{"id":194449,"date":"2025-12-30T09:25:38","date_gmt":"2025-12-30T14:25:38","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=194449"},"modified":"2025-12-30T16:15:36","modified_gmt":"2025-12-30T21:15:36","slug":"ai-marketing-examples","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/ai-marketing-examples\/","title":{"rendered":"AI Marketing Examples: 13 Times AI Actually Delivered"},"content":{"rendered":"<div class=\"intro-txt\">Every AI marketing disaster you\u2019ve seen\u2014the cringeworthy fake influencers, the obviously robotic copy, the brands caught lying about AI use\u2014happened because someone thought AI could replace strategy, creativity, or authenticity.&nbsp;<\/div>\n\n\n\n<p>The examples in this article prove the opposite: AI\u2019s value is removing grunt work and constraints, not replacing the humans who understand your market, your brand, and your customers.<\/p>\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Heads or Tails Pup: AI-generated product images help double sales\" data-section=\"1-heads-or-tails-pup-ai-generated-product-images-help-double-sales\"> 1. Heads or Tails Pup: AI-generated product images help double sales&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p>A $100 denim dog harness brand struggled with low ad engagement. The problem was that rock patches were on the back of the harness, so product photos showed the dog from behind, hiding its face. Dog owners scrolling social media kept scrolling past ads without cute dog faces visible.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1488\" height=\"837\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/four-dogs-wear-vests-featuring-band-logos-guns-n.jpg\" alt=\"Four dogs wear vests featuring band logos. Guns N' Roses, butterflies, a skull, Bowie and Red Hot Chili Peppers patches decorate the vests.\" class=\"wp-image-194450\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/four-dogs-wear-vests-featuring-band-logos-guns-n.jpg 1488w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/four-dogs-wear-vests-featuring-band-logos-guns-n-680x383.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/four-dogs-wear-vests-featuring-band-logos-guns-n-768x432.jpg 768w\" sizes=\"auto, (max-width: 1488px) 100vw, 1488px\"><\/figure>\n\n\n\n<p>So, <a href=\"https:\/\/www.linkedin.com\/in\/growth-marketer\/\">Aditya Chavan<\/a> and his team used ChatGPT (with DALL-E) over 5 days to create AI-generated product images showing both the harness design AND the dog\u2019s face from flattering angles.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1488\" height=\"837\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/two-dogs-golden-retriever-and-labrador-wearing-d.jpg\" alt=\"Two dogs (Golden Retriever and Labrador) wearing denim vests with rock band patches (Nirvana, AC\/DC, Guns N' Roses).\" class=\"wp-image-194451\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/two-dogs-golden-retriever-and-labrador-wearing-d.jpg 1488w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/two-dogs-golden-retriever-and-labrador-wearing-d-680x383.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/two-dogs-golden-retriever-and-labrador-wearing-d-768x432.jpg 768w\" sizes=\"auto, (max-width: 1488px) 100vw, 1488px\"><\/figure>\n\n\n\n<p>Next, they scraped Amazon reviews of competing dog harnesses, used AI to analyze feedback, identified the top 4 customer priorities (perfect fit, escape-proof, breathable, aesthetics), and rewrote ad copy around these.<\/p>\n\n\n\n<p>There was an unexpected discovery, too. New ads with AI-generated images got massive engagement but low conversions. Using Microsoft Clarity to track website behavior, they discovered why: the AI images looked better than the actual product. Customers felt misled when the real harness didn\u2019t match the AI-generated promise.<\/p>\n\n\n\n<p>Instead of abandoning AI images, the client redesigned the physical product to match what AI had shown customers wanted, creating the \u201cRocker 2.0\u201d collection based on the AI-generated concept.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-194452 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1346\" height=\"1346\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/vizsla-dog-in-a-fringed-denim-vest-with-rock-band.jpg\" alt=\"Vizsla dog in a fringed denim vest with rock band patches (Metallica, Foo Fighters, Guns N' Roses) stands on green grass looking right.\" class=\"wp-image-194452\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/vizsla-dog-in-a-fringed-denim-vest-with-rock-band.jpg 1346w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/vizsla-dog-in-a-fringed-denim-vest-with-rock-band-425x425.jpg 425w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/vizsla-dog-in-a-fringed-denim-vest-with-rock-band-768x768.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/vizsla-dog-in-a-fringed-denim-vest-with-rock-band-120x120.jpg 120w\" sizes=\"auto, (max-width: 1346px) 100vw, 1346px\"><figcaption class=\"wp-element-caption\">Source: headsortailspup.com<\/figcaption><\/figure>\n\n\n\n<p>As a result, daily orders and revenue both doubled, while the product redesign based on AI insights successfully matched customer expectations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-194449-_5jl9859oo91y\"><\/a>Takeaway<\/h3>\n\n\n\n<p>You can research competitor reviews on Amazon or Google and use AI to spot common customer frustrations and wants. Then, create images that speak directly to those needs. Tools like ChatGPT, Midjourney, or DALL-E let you quickly generate and test product ideas\u2014no need for costly photoshoots or large inventory upfront.<\/p>\n\n\n\n<p>Create 10\u201320 image variations in just a few days, run them as ads, and use the results to see which ones your audience connects with&nbsp;most.<\/p>\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Recommendation<\/div><div class=\"recommendation-content\">\n<p>You can use a tool like <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Ahrefs\u2019 Keywords Explorer<\/a> to gauge actual user demand for specific product types and features. Enter seed keywords like \u201cdog harness\u201d and explore the \u201cMatching terms\u201d report. You can use the \u201cEcommerce\u201d filter to narrow down results to actual products. This tells you which features have real demand, not just which ones get mentioned in reviews.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1564\" class=\"wp-image-194453\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/ahrefs-interface-with-dog-harness-search-matchi.png\" alt=\"Ahrefs interface with &quot;dog harness&quot; search. Matching keywords, related terms, and traffic share listed. Filters for trending, language, and SERP features are visible. Keyword modifiers and search options shown in an opened popover.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/ahrefs-interface-with-dog-harness-search-matchi.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/ahrefs-interface-with-dog-harness-search-matchi-557x425.png 557w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/ahrefs-interface-with-dog-harness-search-matchi-768x587.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/ahrefs-interface-with-dog-harness-search-matchi-1536x1173.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<\/div><\/div>\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/pulse\/case-study-how-we-doubled-sales-using-ai-aditya-chavan-1m9wf\/?trackingId=oefEgCC1T0qgDjIUvH%2B3yQ%3D%3D\">Case Study: How we doubled sales using&nbsp;AI<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. NERF AX: AI-generated illustrations for pre-launch marketing\" data-section=\"2-nerf-ax-ai-generated-illustrations-for-pre-launch-marketing\"> 2. NERF AX: AI-generated illustrations for pre-launch marketing&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p>Allied Global Marketing needed to launch a campaign for NERF Action Xperience, the first official NERF play center in the US. NERF, known for its colorful foam dart blasters, had a facility still under construction\u2014no photos or videos existed.<\/p>\n\n\n\n<p>They used DALL-E to generate illustrations of teens with NERF blasters, but it wasn\u2019t simple: they went through \u201ctoo many iterations to count,\u201d heavily edited outputs in Photoshop (isolating characters, adjusting colors), converted everything to vectors in Illustrator, and filtered actual NERF products to match the art&nbsp;style.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-194454\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/colorful-stylized-vector-art-of-four-diverse-peop.jpg\" alt=\"Colorful, stylized vector art of four diverse people leaping forward, firing laser guns into the distance. Energetic and playful.\" class=\"wp-image-194454\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/colorful-stylized-vector-art-of-four-diverse-peop.jpg 1920w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/colorful-stylized-vector-art-of-four-diverse-peop-680x383.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/colorful-stylized-vector-art-of-four-diverse-peop-768x432.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/colorful-stylized-vector-art-of-four-diverse-peop-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\"><figcaption class=\"wp-element-caption\">Source: alliedglobalmarketing.com<\/figcaption><\/figure>\n\n\n\n<p>The result: they met impossible deadlines and created a full library of campaign assets thanks to&nbsp;AI.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-194449-_jd5q80og2c4e\"><\/a>Takeaway<\/h3>\n\n\n\n<p>AI can generate visuals when nothing exists to photograph yet, giving you incredible speed to market, but don\u2019t expect plug-and-play. Work with a designer to clean up outputs\u2014that\u2019s where quality happens.<\/p>\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/alliedglobalmarketing.com\/knowledge\/pages\/how-we-used-ai-to-craft-the-ultimate-nerf-action-xperience-launch-campaign\">How We Used AI to Craft the Ultimate NERF Action Xperience Launch Campaign | Allied Global Marketing<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. AGORA: AI-generated backgrounds with real product photography\" data-section=\"3-agora-ai-generated-backgrounds-with-real-product-photography\"> 3. AGORA: AI-generated backgrounds with real product photography&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p>AGORA, a creative agency, created high-end campaign visuals for jewelry, accessories, and CPG brands by combining AI-generated scenery with traditionally photographed real products.<\/p>\n\n\n\n<p>Instead of a full photoshoot crew (creative director, photographer, stylist, makeup artists, etc.), they reduced it to: creative director, prompt engineer\/AI artist, and photographer\/retoucher.<\/p>\n\n\n\n<p>Trying to AI-generate the actual product led to poor results\u2014the products still need professional photography. Gimmicky all-in-one AI tools don\u2019t work for high-end projects.<\/p>\n\n\n\n<p>The winning formula was to use AI for elaborate backgrounds (beach scenes, studio setups, outdoor locations), then composite professionally photographed real products into those AI scenes.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/matteo-trapella-b104a913b_heres-how-we-harnessed-the-power-of-ai-to-activity-7313138354789801985-mTf0?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAA4j_FEBJ-6LtWbeDBK6OXr4LiCKVvlxHek\">Link to the LinkedIn Post<\/a> with Matteo Trapella explaining the campaign.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"1210\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/agora-case-study-1.jpg\" alt class=\"wp-image-194507\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/agora-case-study-1.jpg 874w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/agora-case-study-1-307x425.jpg 307w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/agora-case-study-1-768x1063.jpg 768w\" sizes=\"auto, (max-width: 874px) 100vw, 874px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-194449-_4x4wegk7js21\"><\/a>Takeaway<\/h3>\n\n\n\n<p>AI can replace expensive location shoots, but not product photography. Use AI to create background scenes. Photograph your product professionally, and use Photoshop to composite.<\/p>\n\n\n\n<p>AGORA\u2019s approach is best for: jewelry, accessories, packaged goods\u2014any product needing premium presentation but flexible environments. Don\u2019t use it for fashion on models or where product\/environment interaction matters.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Ahrefs: AI-assisted content creation for one of the biggest blogs on SEO and Marketing\" data-section=\"4-ahrefs-ai-assisted-content-creation-for-one-of-the-biggest-blogs-on-seo-and-marketing\"> 4. Ahrefs: AI-assisted content creation for one of the biggest blogs on SEO and Marketing&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p>AI works for big brands that have long stood for quality content, if used properly. At Ahrefs, one of the most respected SEO blogs in the industry, we use AI throughout our content workflow while keeping humans firmly in control. Let me show you a few examples.<\/p>\n\n\n\n<p>During the research phase, tools like NotebookLM help quickly process large amounts of input\u2014such as dozens of responses, interviews, or survey answers\u2014to surface the insights that matter.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1101\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/dashboard-showing-e-commerce-expert-insights-on-s.jpg\" alt=\"Dashboard showing &quot;E-commerce Expert Insights on Search Engine Ads.&quot; Left panel lists sources, center shows ad insights, right panel displays advice.\" class=\"wp-image-194455\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/dashboard-showing-e-commerce-expert-insights-on-s.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/dashboard-showing-e-commerce-expert-insights-on-s-680x366.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/dashboard-showing-e-commerce-expert-insights-on-s-768x413.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/dashboard-showing-e-commerce-expert-insights-on-s-1536x826.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>AI assistants with \u201cdeep research\u201d feature are great for checking what\u2019s already known about a topic and identifying gaps worth exploring.<\/p>\n\n\n\n<p>I\u2019ve also used ChatGPT and Claude to handle more technical tasks such as writing API code, combining datasets, or running basic statistical checks.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1644\" height=\"1638\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/ai-index-ahrefs-share-data-a-table-showing-ai-ind.jpg\" alt=\"AI Index Ahrefs share data. A table showing AI index, &quot;without_ahrefs&quot; and total numbers for AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity and Copilot. Downloable corrected dataset and charts listed below.\" class=\"wp-image-194456\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/ai-index-ahrefs-share-data-a-table-showing-ai-ind.jpg 1644w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/ai-index-ahrefs-share-data-a-table-showing-ai-ind-427x425.jpg 427w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/ai-index-ahrefs-share-data-a-table-showing-ai-ind-768x765.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/ai-index-ahrefs-share-data-a-table-showing-ai-ind-1536x1530.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/ai-index-ahrefs-share-data-a-table-showing-ai-ind-120x120.jpg 120w\" sizes=\"auto, (max-width: 1644px) 100vw, 1644px\"><\/figure>\n\n\n\n<p>We also use our own <a href=\"https:\/\/ahrefs.com\/ai-content-helper\">Ahrefs\u2019 AI Content Helper<\/a> to analyze top-ranking pages and maps which topics need coverage, eliminating the need to manually open dozens of&nbsp;tabs.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1085\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/screenshot-of-ahrefs-ai-content-helper-shows-an.png\" alt=\"Screenshot of Ahrefs' AI Content Helper. Shows an SEO article editor with topic suggestions and content score.\" class=\"wp-image-194457\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/screenshot-of-ahrefs-ai-content-helper-shows-an.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/screenshot-of-ahrefs-ai-content-helper-shows-an-680x360.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/screenshot-of-ahrefs-ai-content-helper-shows-an-768x407.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/screenshot-of-ahrefs-ai-content-helper-shows-an-1536x814.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>Recently, we started making our own vibe-coded internal tools. For example, I used Riff to make an app that inserts WordPress shortcodes and image alt text (via Gemini API). And to think I did all that manually\u2026&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1562\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/altcode-automator-interface-it-guides-users-from.png\" alt=\"AltCode Automator interface. It guides users from Google Docs to WordPress with alt text generation. DOCX upload area shown.\" class=\"wp-image-194458\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/altcode-automator-interface-it-guides-users-from.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/altcode-automator-interface-it-guides-users-from-557x425.png 557w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/altcode-automator-interface-it-guides-users-from-768x586.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/altcode-automator-interface-it-guides-users-from-1536x1172.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-194449-_rt2o0ilek4zi\"><\/a>Takeaway<\/h3>\n\n\n\n<p>Use AI to compress research time, automate formatting, and maintain consistency. Always have humans handle creative decisions, fact-checking, and preventing generic AI voice. This is how to use AI without sacrificing content quality.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Authority Hackers: AI cuts newsletter production time in half\" data-section=\"5-authority-hackers-ai-cuts-newsletter-production-time-in-half\"> 5. Authority Hackers: AI cuts newsletter production time in&nbsp;half&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p>Gael Breton from Authority Hackers created a detailed system prompt defining his newsletter\u2019s tone and structure, provided real examples of past work, then fed the AI his raw, badly formatted notes and bullet points\u2014the original, high-value insights.<\/p>\n\n\n\n<p>The AI handled polishing, writing, and even ran supplementary research using Perplexity for sections like \u201cTool of the Week.\u201d He manually reviewed and edited all output.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div style=\"display: contents;\">\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-blg6gss-muy\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-blg6gss-muy\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/blG6gss-mUY?start=1148&amp;feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/blG6gss-mUY?start=1148&amp;feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n<\/div><\/figure>\n\n\n\n<p>This allowed them to cut newsletter production time in half (2 hours total per week) while maintaining high reader engagement. Notice the division of labor: AI did formatting, polishing, and researching easily obtainable facts; the human provided original ideas, insights not documented online, and quality control.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-194449-_t9l0b8j608d7\"><\/a>Takeaway<\/h3>\n\n\n\n<p>Use an AI assistant with a detailed system prompt that includes your tone, style, and examples. Give AI your raw thoughts and bullet points, let it format and polish, but always review and edit to prevent a generic \u201cAI&nbsp;voice\u201d.<\/p>\n\n\n\n<p>This is perfect augmentation, not replacement\u2014you focus on generating proprietary insights while AI handles mechanical writing tasks. Human expertise creates value, AI removes tedium.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Single Grain: Creative brainstorming accelerated\" data-section=\"6-single-grain-creative-brainstorming-accelerated\"> 6. Single Grain: Creative brainstorming accelerated&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p>Eric Siu from Single Grain used AI via dictation tools to workshop video concepts. He fed the AI preferred thumbnail styles with performance data (like Mr. Beast\u2019s view stats), asked for viral alternatives and full outlines, and let AI analyze patterns from successful content.<\/p>\n\n\n\n<p>Brainstorming time dropped from hours to about one hour maximum, giving his design and editing teams clear, specific direction based on data-informed creative decisions.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div style=\"display: contents;\">\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-gjaoioxn-vy\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-gjaoioxn-vy\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/GJAoIOXn-VY?start=3097&amp;feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/GJAoIOXn-VY?start=3097&amp;feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n<\/div><\/figure>\n\n\n\n<p>But notice what didn\u2019t change: Eric still made the final creative choices. AI handled pattern analysis, alternative generation, and outline structure; the human handled creative direction, final decisions, and brand judgment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-194449-_7bwjnth5a4yz\"><\/a>Takeaway<\/h3>\n\n\n\n<p>Accelerate creative development without sacrificing quality\u2014AI handles analytical work (pattern recognition, alternative generation) so humans spend more time on strategic creative decisions.<\/p>\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Recommendation<\/div><div class=\"recommendation-content\">\n<p>Eric was analyzing successful content for his videos\u2014I\u2019d take that further. Use <a href=\"https:\/\/ahrefs.com\/content-explorer\">Ahrefs\u2019 Content Explorer<\/a> to find content people link to most often in your niche. Search your topic and sort by referring domains to see what naturally earns backlinks. Feed these top performers to your AI and ask it to identify what makes them link-worthy\u2014the data, format, or angle. Then apply those insights to your content ideas.<\/p>\n<p>In the example below, I\u2019m looking for ideas on the topic of vibe coding in English, published this year, excluding homepages for better results and sorted by number of referring domains.&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1118\" class=\"wp-image-194459\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/ahrefs-analytics-display-for-vibe-coding-a-grap.png\" alt=\"Ahrefs analytics display for &quot;vibe coding.&quot; A graph shows page views over time. Data includes referring domains, page traffic, and value. Filters applied: No homepages.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/ahrefs-analytics-display-for-vibe-coding-a-grap.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/ahrefs-analytics-display-for-vibe-coding-a-grap-680x371.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/ahrefs-analytics-display-for-vibe-coding-a-grap-768x419.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/ahrefs-analytics-display-for-vibe-coding-a-grap-1536x839.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Puxton Park: AI video campaign created in 24 hours\" data-section=\"7-puxton-park-ai-video-campaign-created-in-24-hours\"> 7. Puxton Park: AI video campaign created in 24&nbsp;hours&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p>Life Media UK had less than 24 hours to create a video campaign for Puxton Park\u2019s \u201cCurly Tails &amp; Cocktails\u201d event, with zero existing marketing assets. Traditional filming was impossible.&nbsp;<\/p>\n\n\n\n<p>So, they used AI video generation to create a promotional teaser, but made a critical strategic choice: they used stylized, whimsical animation instead of trying to look realistic.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-194460\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1280\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/piglet-puxton-in-blue-robe-sits-on-green-sofa-c.png\" alt=\"Piglet &quot;Puxton&quot; in blue robe sits on green sofa. Close-up, looking up with soft focus background.\" class=\"wp-image-194460\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/piglet-puxton-in-blue-robe-sits-on-green-sofa-c.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/piglet-puxton-in-blue-robe-sits-on-green-sofa-c-680x425.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/piglet-puxton-in-blue-robe-sits-on-green-sofa-c-768x480.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/piglet-puxton-in-blue-robe-sits-on-green-sofa-c-1536x960.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><figcaption class=\"wp-element-caption\">Source: lifemediauk.com<\/figcaption><\/figure>\n\n\n\n<p>By making it obviously AI-generated and creative (not fake-realistic), they avoided the backlash brands like Vogue faced when trying to pass AI content as real. The video was \u201ceye-catching, scroll-stopping\u201d and successfully promoted the&nbsp;event.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-194449-_55vzehfpazh3\"><\/a>Takeaway<\/h3>\n\n\n\n<p>For last-minute campaigns with no footage, use AI video tools (Runway, Pika) but go for \u201cwhimsical,\u201d \u201canimated,\u201d or \u201cillustrated\u201d looks. Avoid trying to make it look like real footage\u2014that\u2019s where brands get roasted. Think \u201ccartoon\u201d, not \u201cdocumentary.\u201d<\/p>\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/www.lifemediauk.com\/how-we-used-ai-to-launch-an-event-campaign-in-under-24-hours\/\">How we used AI to launch an event campaign in under 24 hours | Life Media&nbsp;UK<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Popeyes: AI-generated video ads in 72 hours\" data-section=\"8-popeyes-ai-generated-video-ads-in-72-hours\"> 8. Popeyes: AI-generated video ads in 72&nbsp;hours&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p>When McDonald\u2019s relaunched its Snack Wrap on July 10, 2025, Popeyes responded immediately. They commissioned PJ Ace\u2019s AI studio Genre.ai to create a diss track video\u2014and got it done in three&nbsp;days.<\/p>\n\n\n\n<p>The 64-second video features a rapper dissing Ronald McDonald (\u201cFood be tastin\u2019 funny when a clown is in da kitchen\u201d) in surreal party scenes with sloths, giraffes, and aliens eating Popeyes wraps.<\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/PJaccetturo\/status\/1943321631272923229\">Link to the PJ Ace\u2019s X thread<\/a> explaining how he did it (and the ad itself).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"954\" height=\"1220\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/pj-aces-ai-ad.jpg\" alt class=\"wp-image-194506\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/pj-aces-ai-ad.jpg 954w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/pj-aces-ai-ad-332x425.jpg 332w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/pj-aces-ai-ad-768x982.jpg 768w\" sizes=\"auto, (max-width: 954px) 100vw, 954px\"><\/figure>\n\n\n\n<p>To hide AI\u2019s lip-sync limitations, they placed a large pop filter over the rapper\u2019s mouth in booth scenes, turning a technical weakness into an aesthetic choice that emphasized the energy.<\/p>\n\n\n\n<p>The campaign was a viral success, racking up over 10 million views across platforms by mid-July and matching McDonald\u2019s timing perfectly. More impressive was the cost: roughly $200 in monthly AI tool subscriptions versus the $50,000-150,000+ a traditional 3-day rush production would have required.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-194449-_30p9w1vb0lr3\"><\/a>Takeaway<\/h3>\n\n\n\n<p>When timing matters more than perfection, AI video tools like Veo 3 and Runway offer a fast-track solution. Start with a detailed script describing camera movements, lighting, and character actions, generate footage using text-to-video AI, edit the clips together, and launch within days.<\/p>\n\n\n\n<p>This approach shines for entertainment-first content where AI\u2019s surreal, humorous aesthetics work in your favor. As PJ puts it, \u2018Entertain first, branding second\u2019\u2014comedic AI content consistently outperforms attempts at authentic or serious messaging.<\/p>\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/pjace.beehiiv.com\/p\/oops-we-started-the-next-trend-7160f3eff5d53162\">Oops, we started the next trend in AI&nbsp;video<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Superside: AI-assembled video production without cameras\" data-section=\"9-superside-ai-assembled-video-production-without-cameras\"> 9. Superside: AI-assembled video production without cameras&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p>Superside needed a high-quality commercial without time or budget for actors and a studio. Instead of asking AI to simply make a video, they built it the way you\u2019d assemble a collage, layer by&nbsp;layer.<\/p>\n\n\n\n<p>They used Midjourney to generate character images, Runway to make those images move for 3-4 seconds, and their own employees recorded lines with real emotion on their phones, then used ElevenLabs to \u201cfilter\u201d their voices to sound like professional actors. This kept human emotion but added professional polish.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/superside-website-section-outlining-process-of-ima.png\" alt=\"Superside website section outlining process of image generation. Includes style choices, photos of woman in city and color correction options.\" class=\"wp-image-194461\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/superside-website-section-outlining-process-of-ima.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/superside-website-section-outlining-process-of-ima-680x383.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/superside-website-section-outlining-process-of-ima-768x432.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/superside-website-section-outlining-process-of-ima-1536x864.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><figcaption class=\"wp-element-caption\">Source: Superside.com<\/figcaption><\/figure>\n\n\n\n<p>The result: 40-60% faster than traditional production, high conversions, and zero physical production costs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-194449-_z0ucisdzx2z0\"><\/a>Takeaway<\/h3>\n\n\n\n<p>Think of AI video like putting pieces together, not making everything from scratch. Instead of filming every scene yourself, you can build a strong story using different AI tools and still keep the human parts that matter most.<\/p>\n\n\n\n<p>For example, you can create characters with Midjourney, animate them with Runway, and have real people record the dialogue on their phones. Then you can lightly enhance the voices with tools like ElevenLabs so they sound cleaner and more professional\u2014without losing the real emotion.<\/p>\n\n\n\n<p>This mix works well because humans handle the feelings and performance, while AI takes care of the time-consuming visuals, animation, and polish.<\/p>\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/www.superside.com\/blog\/how-we-used-ai-for-our-campaign-video\">Behind the scenes: Making a head-turning video with&nbsp;AI<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. Authority Hackers: AI-generated social clips with human curation\" data-section=\"10-authority-hackers-ai-generated-social-clips-with-human-curation\"> 10. Authority Hackers: AI-generated social clips with human curation&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p>Gael Breton used CapCut\u2019s built-in AI to automatically turn long videos into vertical clips. He then used automation to transcribe those clips with Gemini and had Claude write the descriptions.<\/p>\n\n\n\n<p>He still threw out 3 out of every 4 clips, but the 25% that made it through averaged around 2,000 views per post, and that content wouldn\u2019t have existed at all without AI.<\/p>\n\n\n\n<p>The process was faster and cheaper than hiring full-time editors and writers, while human judgment was still key to deciding what was good enough to publish.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div style=\"display: contents;\">\n\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-blg6gss-muy-2\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-blg6gss-muy-2\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/blG6gss-mUY?start=2039&amp;feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/blG6gss-mUY?start=2039&amp;feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-194449-_83ppzby4z96t\"><\/a>Takeaway<\/h3>\n\n\n\n<p>You won\u2019t like everything AI generates out of your prompts, but something like 25% or even 10% success rate is still worth it for content that wouldn\u2019t exist otherwise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"11. Very Ireland: AI-optimized product titles boost CTR 11%\" data-section=\"11-very-ireland-ai-optimized-product-titles-boost-ctr-11\"> 11. Very Ireland: AI-optimized product titles boost CTR&nbsp;11%&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p>Very Ireland, a major online retailer, used AI to rewrite 1,471 product titles for their Google Shopping campaigns. Working with Wolfgang Digital and Producthero AI, they ran identical campaigns side-by-side\u2014one with manual titles, one with AI-optimized titles.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full alignnone wp-image-194462\"><img loading=\"lazy\" decoding=\"async\" width=\"1148\" height=\"2048\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/screenshot-of-a-mobile-app-screen-displaying-furni.png\" alt=\"Screenshot of a mobile app screen displaying furniture listings from &quot;Very&quot; with the Wolfgang Digital logo. Includes sideboards and outdoor dining set.\" class=\"wp-image-194462\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/screenshot-of-a-mobile-app-screen-displaying-furni.png 1148w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/screenshot-of-a-mobile-app-screen-displaying-furni-238x425.png 238w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/screenshot-of-a-mobile-app-screen-displaying-furni-768x1370.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/screenshot-of-a-mobile-app-screen-displaying-furni-861x1536.png 861w\" sizes=\"auto, (max-width: 1148px) 100vw, 1148px\"><figcaption class=\"wp-element-caption\">Source: wolfgangdigital.com<\/figcaption><\/figure>\n\n\n\n<p>AI performance started 3% worse in month 1 but ended 11% better by month 4, with a 5% improvement in return on ad spend. AI needed time to learn, but once it did, it outperformed manual optimization while saving 10 hours of&nbsp;work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-194449-_2qi9z9y4sifn\"><\/a>Takeaway<\/h3>\n\n\n\n<p>Use AI to rewrite titles in batches. Start with your top 20-50 products, give them your brand guidelines and best-performing examples, then test AI titles against manual ones in separate campaigns.<\/p>\n\n\n\n<p>AI breaks the trade-off between personalization and efficiency. But be patient; expect a learning curve of several months before seeing full results.<\/p>\n\n\n\n<p>Beyond copywriting, AI can also help automate your ad workflows with tools like n8n. For example, my colleague Remus Marcu built n8n workflows that automatically check search terms in Google Ads and flag whether they\u2019re relevant, using the campaign\u2019s keywords, product descriptions, and past negative examples.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"975\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/workflow-diagram-showing-data-flow-from-schedule.jpg\" alt=\"Workflow diagram showing data flow from schedule, sheets, manual inputs through merging, a model, JSON cleaning, and keyword classification upload.\" class=\"wp-image-194463\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/workflow-diagram-showing-data-flow-from-schedule.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/workflow-diagram-showing-data-flow-from-schedule-680x324.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/workflow-diagram-showing-data-flow-from-schedule-768x366.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/workflow-diagram-showing-data-flow-from-schedule-1536x731.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Recommendation<\/div><div class=\"recommendation-content\">\n\n\n\n<p>If you want to try this for your own products, I\u2019d recommend using <strong>Ahrefs\u2019 Patches<\/strong> to rewrite page elements at&nbsp;scale.<\/p>\n\n\n\n<p>Instead of manually optimizing each product title one by one, <a href=\"https:\/\/ahrefs.com\/patches\">Patches<\/a> lets you update hundreds or thousands of titles simultaneously using AI while maintaining your brand guidelines. You can test AI-optimized titles against your current ones, measure performance, and roll back changes if needed\u2014exactly what Very Ireland did, but with far less manual work.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/11\/patches.gif\" alt><\/figure>\n\n\n\n<\/div><\/div>\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/www.wolfgangdigital.com\/our-work\/how-ai-rewrote-the-rules-for-very-irelands-shopping-ads\/\">How AI Rewrote the Rules for Very Ireland\u2019s Shopping Ads | Wolfgang Digital<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"12. Barilla: Automated ad testing cuts cost-per-click 81% and reduces campaign management time\" data-section=\"12-barilla-automated-ad-testing-cuts-cost-per-click-81-and-reduces-campaign-management-time\"> 12. Barilla: Automated ad testing cuts cost-per-click 81% and reduces campaign management time&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p>Barilla used AI tool Buzzly to run a 15-day Meta advertising campaign where AI handled the testing and optimization that marketers typically do manually. Instead of creating a few ad variations and checking performance weekly, the AI generated multiple versions of ad copy tailored to different audience segments, then automatically shifted the budget to better-performing ads in real-time.<\/p>\n\n\n\n<p>In just 15 days, the AI-optimized campaign drove 43,240 clicks at a 6.58% CTR\u2014well above the typical 2-4%\u2014while cutting cost-per-click by 81% (from $0.16 to $0.03) and reducing management time by&nbsp;75%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-194449-_hnkyknc37a6u\"><\/a>Takeaway<\/h3>\n\n\n\n<p>AI can automate the repetitive work of testing ad variations and adjusting budgets. Instead of manually creating 5-10 ad versions, running them for a week, analyzing results in a spreadsheet, then making changes, you can have AI generate dozens of variations, test them simultaneously, and optimize in real-time.<\/p>\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Recommendation<\/div><div class=\"recommendation-content\">\n<p>Before you let AI optimize anything, make sure you understand how your customers actually talk and search. Start by looking for the exact words they use. A tool like <strong>Ahrefs\u2019 Keywords Explorer<\/strong> can help you find high-intent keywords in your niche and show how popular they&nbsp;are.<\/p>\n<p>For example, if \u201cquick pasta recipes\u201d gets 18k searches a month but \u201ceasy weeknight dinners\u201d gets 23k, that\u2019s a strong hint about which angle to try&nbsp;first.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1740\" height=\"526\" class=\"wp-image-194464\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/seo-keyword-research-tool-interface-shows-a-list.png\" alt=\"SEO keyword research tool interface. Shows a list of keywords and metrics, including search volume (SV), keyword difficulty (KD), and growth rate (GR).\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/seo-keyword-research-tool-interface-shows-a-list.png 1740w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/seo-keyword-research-tool-interface-shows-a-list-680x206.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/seo-keyword-research-tool-interface-shows-a-list-768x232.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/seo-keyword-research-tool-interface-shows-a-list-1536x464.png 1536w\" sizes=\"auto, (max-width: 1740px) 100vw, 1740px\"><\/p>\n<p>Furthermore, you can find more angles to try by exploring search term variations in the <strong>Matching terms<\/strong> report.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1198\" class=\"wp-image-194465\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/ahrefs-keyword-explorer-displaying-matching-term.jpg\" alt=\"Ahrefs' keyword explorer displaying &quot;Matching terms&quot; for &quot;easy pasta recipes, easy weeknight dinners&quot;. Arrow points to &quot;Matching terms&quot; in the left navigation. The results show keywords with data like &quot;easy weeknight dinners&quot;.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/ahrefs-keyword-explorer-displaying-matching-term.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/ahrefs-keyword-explorer-displaying-matching-term-680x398.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/ahrefs-keyword-explorer-displaying-matching-term-768x449.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/ahrefs-keyword-explorer-displaying-matching-term-1536x899.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/p>\n<\/div><\/div>\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/blog.heybuzzly.ai\/post\/case-study-transforming-barilla-s-digital-marketing-with-buzzly-ai\">Case Study: Transforming Barilla\u2019s Digital Marketing with Buzzly AI<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"13. Coca-Cola: AI platform turns fans into brand creators\" data-section=\"13-coca-cola-ai-platform-turns-fans-into-brand-creators\"> 13. Coca-Cola: AI platform turns fans into brand creators&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p>Coca-Cola built \u201cCreate Real Magic,\u201d a custom AI platform (combining GPT-4 and DALL-E) with OpenAI and Bain &amp; Company.<\/p>\n\n\n\n<p>They gave digital artists worldwide access to their most iconic brand assets\u2014the contour bottle, Spencerian script logo, Santa Claus, and Polar Bear\u2014and invited them to create original artwork.<\/p>\n\n\n\n<p>The campaign ran as a contest where artists could submit work for a chance to appear on Times Square and Piccadilly Circus billboards.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"788\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/cosmic-art-a-cat-astronaut-with-a-crown-holds-a-c.jpg\" alt=\"Cosmic art: A cat astronaut with a crown holds a Coca-Cola can in space. A rocket and planets are in the background.\" class=\"wp-image-194466\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/cosmic-art-a-cat-astronaut-with-a-crown-holds-a-c.jpg 1000w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/cosmic-art-a-cat-astronaut-with-a-crown-holds-a-c-539x425.jpg 539w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/12\/cosmic-art-a-cat-astronaut-with-a-crown-holds-a-c-768x605.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\"><figcaption class=\"wp-element-caption\">Source: coca-colacompany.com<\/figcaption><\/figure>\n\n\n\n<p>Coca-Cola selected 30 creators for a three-day \u201cReal Magic Creative Academy\u201d at their Atlanta headquarters to co-create content for merchandising and digital collectibles. All participants were credited.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-194449-_ffp60lyqsw36\"><\/a>Takeaway<\/h3>\n\n\n\n<p>AI can supercharge UGC contests by lowering the barrier to entry\u2014participants don\u2019t need design skills, just ideas. Traditional UGC campaigns require people to photograph, film, or design something from scratch. AI-powered UGC lets anyone with a prompt create professional-looking content featuring your&nbsp;brand.<\/p>\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/www.coca-colacompany.com\/media-center\/coca-cola-invites-digital-artists-to-create-real-magic-using-new-ai-platform\">Coca-Cola Invites Digital Artists to \u2018Create Real Magic\u2019 Using New AI Platform<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>If you\u2019re getting carried away with AI hype, I think these examples should bring things back to reality. None of these brands fired their marketing teams or replaced strategy with a few prompts. They still relied on people who understood their customers, made creative calls, and caught AI\u2019s mistakes.<\/p>\n\n\n\n<p>But if you\u2019re skeptical\u2014if you think AI is just expensive vaporware\u2014look at what actually happened. Very Ireland saved 10 hours monthly and boosted click-through rates 11%. Barilla slashed their cost-per-click by 81% and cut campaign management time by 75%. Heads or Tails Pup doubled their daily sales. Popeyes got 10 million views for $200 in AI subscriptions versus the $50,000+ a traditional rush video would cost. Authority Hackers cut newsletter production time in&nbsp;half.<\/p>\n\n\n\n<p>Even if AI never improves beyond where it is today, those time savings are real\u2014and they add up fast over months and&nbsp;years.<\/p>\n\n\n\n<p>Got questions or comments? Let me know on <a href=\"https:\/\/www.linkedin.com\/in\/mateusz-makosiewicz\/\">LinkedIn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The examples in this article prove the opposite: AI\u2019s value is removing grunt work and constraints, not replacing the humans who understand your market, your brand, and your customers. A $100 denim dog harness brand struggled with low ad engagement.<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":159,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[390],"tags":[],"coauthors":[412],"class_list":["post-194449","post","type-post","status-publish","format-standard","hentry","category-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI Marketing Examples: 13 Times AI Actually Delivered<\/title>\n<meta name=\"description\" content=\"Fake influencers, robotic copy, obvious AI disasters\u2014most brands get it wrong. Here&#039;s how 13 brands used AI without the cringe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/ai-marketing-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI Marketing Examples: 13 Times AI Actually Delivered\" \/>\n<meta property=\"og:description\" content=\"Fake influencers, robotic copy, obvious AI disasters\u2014most brands get it wrong. 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