{"id":193221,"date":"2025-11-27T04:33:34","date_gmt":"2025-11-27T09:33:34","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=193221"},"modified":"2025-11-28T08:58:11","modified_gmt":"2025-11-28T13:58:11","slug":"best-seo-blogs","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/best-seo-blogs\/","title":{"rendered":"13 of the Best SEO Blogs (Beyond the Usual Suspects)"},"content":{"rendered":"<div class=\"intro-txt\">AI may be killing search clicks, but we\u2019re still reading content\u2014especially the good&nbsp;stuff.<\/div>\n\n\n\n<p>At Ahrefs, we read and share articles all the time for marketing and SEO inspiration.<\/p>\n\n\n\n<p>In fact, <a href=\"https:\/\/www.linkedin.com\/in\/si-quan-ong\/\">SQ<\/a> puts a call-out for the best SEO blogs every week, to curate the <a href=\"https:\/\/ahrefs.com\/newsletter\">Ahrefs\u2019 Digest<\/a>.<\/p>\n\n\n\n<p>Below you\u2019ll find our favorites\u2013the blogs that have made it into our Chrome bookmarks, LinkedIn Saved folders, and Slack conversations\u2013some so good we\u2019ve slid into the authors\u2019 DMs just to tell them&nbsp;so.<\/p>\n\n\n\n<p>The list won\u2019t contain your usual suspects. Think of it as a directory of the best new SEO blogs; the underdogs and the experts that deserve way more recognition!<\/p>\n\n\n\n<p>Here they are, in no particular order\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-193221-_mw1a0ewwzxds\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Metehan Ye\u015filyurt: Metehan.ai\" data-section=\"metehan-yeilyurt\"> 1. Metehan Ye\u015filyurt: Metehan.ai <\/div><\/div><\/h2>\n\n\n\n<p><a id=\"post-193221-_k2kbiwj31qy4\"><\/a><strong>The blog: <\/strong><a href=\"http:\/\/metehan.ai\">Metehan.ai<\/a><br><strong>Run by:<\/strong> <a href=\"https:\/\/www.linkedin.com\/in\/metehanyesilyurt\/\">Metehan Ye\u015filyurt<\/a>, Co-Founder of <a href=\"https:\/\/aeovision.ai\/\">AEO Vision<\/a><br><strong>Best for: <\/strong>Cutting-edge, hands-on AI assistant research<br><strong>Our favorite article this year:<\/strong> <a href=\"https:\/\/metehan.ai\/blog\/i-found-it-in-the-code-science-proved-it-in-the-lab-the-recency-bias-thats-reshaping-ai-search\/\">I Found It in the Code, Science Proved It in the Lab: The Recency Bias That\u2019s Reshaping AI Search<\/a><\/p>\n\n\n\n<p>Metehan has become a household name in SEO almost overnight thanks to his ChatGPT detective work.<\/p>\n\n\n\n<p>He is most well known for mining ChatGPT\u2019s source code to decipher actual configuration parameters, and help SEOs reverse-engineer AI visibility.<\/p>\n\n\n\n<p>I love how transparent Metehan is about his research process\u2014it could almost be a \u201cDecode ChatGPT with me\u201d follow-along.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1622\" height=\"900\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/browser-developer-tools-showing-chatgpt-source-cod.png\" alt=\"Browser developer tools showing ChatGPT source code with highlighted parameters: &quot;use_freshness_scoring_profile&quot; and &quot;reranker_mode&quot;\" class=\"wp-image-193476\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/browser-developer-tools-showing-chatgpt-source-cod.png 1622w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/browser-developer-tools-showing-chatgpt-source-cod-680x377.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/browser-developer-tools-showing-chatgpt-source-cod-768x426.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/browser-developer-tools-showing-chatgpt-source-cod-1536x852.png 1536w\" sizes=\"auto, (max-width: 1622px) 100vw, 1622px\"><\/figure>\n\n\n\n<p>Even better, he spells things out clearly so they\u2019re quick to read, and easy to&nbsp;grasp.<\/p>\n\n\n\n<p>So far, he has already discovered that AI assistants:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Run content through three layers of re-ranking\u2014post search engine retrieval<\/li>\n\n\n\n<li>Lean heavily on a shortlist of already-trusted domains<\/li>\n\n\n\n<li>Consistently surface new or recently updated posts over older&nbsp;ones<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1574\" height=\"1118\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/descriptive-blog-illustration-for-accessibility.png\" alt=\"Slack conversation showing a shared article about the recency bias in AI search, written by Metehan Ye\u015filyurt.\" class=\"wp-image-193477\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/descriptive-blog-illustration-for-accessibility.png 1574w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/descriptive-blog-illustration-for-accessibility-598x425.png 598w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/descriptive-blog-illustration-for-accessibility-768x546.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/descriptive-blog-illustration-for-accessibility-1536x1091.png 1536w\" sizes=\"auto, (max-width: 1574px) 100vw, 1574px\"><\/figure>\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/what-percentage-of-new-content-is-ai-generated\/\">74% of New Webpages Include AI Content (Study of 900k&nbsp;Pages)<\/a><\/li>\n<\/ul>\n\n\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-193221-_mpfaeacdwdu\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Dana DiTomaso: Analytics Playbook\" data-section=\"dana-ditomaso\">2. Dana DiTomaso: Analytics Playbook&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p><a id=\"post-193221-_ptaownrwry8t\"><\/a><strong>The blog: <\/strong><a href=\"https:\/\/kpplaybook.com\/resources\/\">Analytics Playbook<\/a><br><strong>Run by:<\/strong> <a href=\"https:\/\/www.linkedin.com\/in\/dditomaso\/\">Dana DiTomaso<\/a>, founder of <a href=\"https:\/\/kpplaybook.com\/\">Analytics Playbook<\/a> and President of <a href=\"https:\/\/kickpoint.ca\/\">Kick Point Inc.<\/a><br><strong>Best for:<\/strong> Pro analytics advice backed by first-hand experience, and developing analytics news<br><strong>Our favorite article this year: <\/strong><a href=\"https:\/\/kpplaybook.com\/resources\/google-analytics-chatgpt-atlas\/\">When a New Browser Launches: What I\u2019m Seeing in Google Analytics for ChatGPT\u2019s Atlas<\/a><\/p>\n\n\n\n<p>Dana is always quick to roll up her sleeves and test the use cases her clients care about\u2014from analyzing AI traffic behavior, to identifying referral traffic from ChatGPT\u2019s new Atlas browser in&nbsp;GA4.<\/p>\n\n\n\n<p>Every article contains tons of real client anecdotes and examples\u2014nice proof that Dana and the Analytics Playbook team have skin-in-the-game.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"933\" height=\"402\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/text-excerpt-explaining-difference-between-first-t.png\" alt=\"Text excerpt explaining difference between first-touch (0.8% conversion) and later-touch (6.2% conversion) AI traffic rates for e-commerce.\" class=\"wp-image-193478\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/text-excerpt-explaining-difference-between-first-t.png 933w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/text-excerpt-explaining-difference-between-first-t-680x293.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/text-excerpt-explaining-difference-between-first-t-768x331.png 768w\" sizes=\"auto, (max-width: 933px) 100vw, 933px\"><\/figure>\n\n\n\n<p>I love that you can also <em>watch<\/em> the blog if you\u2019re a visual learner\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"628\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/descriptive-blog-illustration-for-accessibility-1.jpg\" alt=\"A screenshot of Dana DiTomaso's AI Traffic Analysis video embedded in an Analytics Playbook blog post.\" class=\"wp-image-193479\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/descriptive-blog-illustration-for-accessibility-1.jpg 944w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/descriptive-blog-illustration-for-accessibility-1-639x425.jpg 639w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/descriptive-blog-illustration-for-accessibility-1-768x511.jpg 768w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\"><\/figure>\n\n\n\n<p>Read it for detailed advice, easter egg tips, and very specific analytics intel.<\/p>\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/chat-gpt-traffic\/\">The ChatGPT Traffic Playbook: How to Track, Measure, and&nbsp;Grow<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/track-analyze-ai-traffic\/\">How to Track and Analyze Your AI Traffic<\/a><\/li>\n<\/ul>\n\n\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-193221-_ohckdqshiq6q\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Glen Allsopp: Detailed\" data-section=\"glen-allsopp\">3. Glen Allsopp: Detailed&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p><a id=\"post-193221-_bs3319y5jtyv\"><\/a><strong>The blog:<\/strong> <a href=\"https:\/\/detailed.com\/\">Detailed<\/a><br><strong>Run by:<\/strong> <a href=\"https:\/\/uk.linkedin.com\/in\/glen-allsopp-63084025\">Glen Allsopp<\/a>, founder of <a href=\"https:\/\/detailed.com\">Detailed<\/a>, the <a href=\"https:\/\/chromewebstore.google.com\/detail\/detailed-seo-extension\/pfjdepjjfjjahkjfpkcgfmfhmnakjfba?hl=en\">Detailed SEO Extension<\/a>, the <a href=\"https:\/\/seoblueprint.com\/\">SEO Blueprint<\/a>, and now Head of Marketing Strategy &amp; Research at <a href=\"https:\/\/ahrefs.com\/\">Ahrefs<\/a><br><strong>Best for: <\/strong>SEO insights from tracking the rankings &amp; revenue of 3,078 Digital Goliaths<br><strong>Our favorite article this year: <\/strong><a href=\"https:\/\/detailed.com\/q4\/\">Detailed Q4: Analysing The SEO Playbook of Digital Goliaths In-Depth, Every Quarter<\/a><\/p>\n\n\n\n<p>Glen is best known for his forensic analysis of \u201cDigital Goliaths\u201d\u2014how they operate, what they\u2019re doing in SEO, and what smaller players can learn from&nbsp;them.<\/p>\n\n\n\n<p>You may know him from his awesome study on how just <a href=\"https:\/\/detailed.com\/google-control\/\">16 companies are behind 500+ websites<\/a> that dominate Google\u2019s search results. That one went seriously viral!<\/p>\n\n\n\n<p>What\u2019s great about Glen is his attention to detail (no pun intended)\u2014he publishes maybe 10-25 posts per year max, spending weeks on each one rather than churning out weekly content.<\/p>\n\n\n\n<p>And the content is meaty. Expect 10,000+ word reports with data analysis, screenshots, and specific tactical insights you won\u2019t find elsewhere.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1493\" height=\"812\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/article-titled-the-state-of-seo-in-2025-showing.png\" alt=\"Article titled &quot;The State of SEO in 2025&quot; showing rating categories: Positive (6), Somewhat Positive (9), Reality Check (4), Somewhat Negative (10), Negative (5)\" class=\"wp-image-193480\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/article-titled-the-state-of-seo-in-2025-showing.png 1493w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/article-titled-the-state-of-seo-in-2025-showing-680x370.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/article-titled-the-state-of-seo-in-2025-showing-768x418.png 768w\" sizes=\"auto, (max-width: 1493px) 100vw, 1493px\"><\/figure>\n\n\n\n<p>Glen is also a great reporter, committed to trying to find new information.<\/p>\n\n\n\n<p>For instance, he attends live earnings calls of major companies and transcribes them, giving readers intel on what the top movers and shakers are prioritizing when it comes to&nbsp;SEO.<\/p>\n\n\n\n<p>So far this year, Detailed has taught us&nbsp;that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Independent site owners land just <a href=\"https:\/\/detailed.com\/state-of-content\/\">~14%<\/a> of first-place search rankings<\/li>\n\n\n\n<li>Digital Goliaths still own <a href=\"https:\/\/detailed.com\/state-of-seo\/\">~80%<\/a> of top search results across large-industries<\/li>\n\n\n\n<li>Yet, only <a href=\"https:\/\/detailed.com\/state-of-seo\/?utm_source=chatgpt.com\">18%<\/a> of major-brand sites grew YoY in April&nbsp;2025<\/li>\n<\/ul>\n\n\n\n<p>Bottom line: If you want to understand how the big players dominate search and what tactics you can steal for your own site, it\u2019s essential reading.<\/p>\n\n\n\n<p>In fact, we were so convinced that Detailed was the best SEO blog out there, we acquired it!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1845\" height=\"813\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/website-homepage-showing-detaileds-seo-services.jpg\" alt=\"Website homepage showing Detailed's SEO services, acquisition announcement by Ahrefs, and featured reports on Google search dominance and affiliate rankings.\" class=\"wp-image-193481\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/website-homepage-showing-detaileds-seo-services.jpg 1845w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/website-homepage-showing-detaileds-seo-services-680x300.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/website-homepage-showing-detaileds-seo-services-768x338.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/website-homepage-showing-detaileds-seo-services-1536x677.jpg 1536w\" sizes=\"auto, (max-width: 1845px) 100vw, 1845px\"><\/figure>\n\n\n\n<p>Now Glen is a fully-fledged member of the Ahrefs team and we couldn\u2019t be happier about&nbsp;it!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-193221-_g90m6w50nx5j\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Kevin Indig: Growth Memo\" data-section=\"kevin-indig\">4. Kevin Indig: Growth Memo&nbsp;<\/div><\/div><\/h2>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>The blog: <\/strong><a href=\"https:\/\/www.growth-memo.com\/\">Growth Memo<\/a><br><strong>Run by: <\/strong><a href=\"https:\/\/www.linkedin.com\/in\/kevinindig\">Kevin Indig<\/a>, founder of Growth Memo and Growth Advisor<br><strong>Best for: <\/strong>Pioneering SEO and AI search studies<br><strong>Our favorite article this year: <\/strong><a href=\"https:\/\/www.growth-memo.com\/p\/what-content-works-well-in-llms\">What content works well in&nbsp;LLMs?<\/a><\/p>\n<\/div><\/div>\n\n\n\n<p>Growth Memo is Kevin Indig\u2019s weekly SEO newsletter that he also publishes as a&nbsp;blog.<\/p>\n\n\n\n<p>If you\u2019re after rigorous, original research into query fan-outs, AI Mode usability, and LLM traffic, this is the one for&nbsp;you.<\/p>\n\n\n\n<p>As you can see, we love Growth Memo at Ahrefs HQ\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1486\" height=\"1094\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/slack-conversation-showing-a-shared-article-about.png\" alt=\"Slack conversation showing a shared article about content performance in LLMs, with a bar chart showing popular brands get more mentions in ChatGPT.\" class=\"wp-image-193482\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/slack-conversation-showing-a-shared-article-about.png 1486w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/slack-conversation-showing-a-shared-article-about-577x425.png 577w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/slack-conversation-showing-a-shared-article-about-768x565.png 768w\" sizes=\"auto, (max-width: 1486px) 100vw, 1486px\"><\/figure>\n\n\n\n<p>In fact, Kevin\u2019s findings often inspire us to create new research of our&nbsp;own.<\/p>\n\n\n\n<p>For instance, his awesome study \u201c<a href=\"https:\/\/www.growth-memo.com\/p\/what-content-works-well-in-llms\">What content works well in LLMs?<\/a>\u201d made me want to look into the correlations between popular search factors and <a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-brand-correlation\/\">brand visibility in AI Overviews<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"843\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/descriptive-blog-illustration-for-accessibility-1-1.jpg\" alt=\"on the left research from Kevin Indig showing a table of content factors (e.g. word count, sentence count, domain rating, flesch score etc.) and correlations for AI visibility across ChatGPT, AI Overviews, and Perplexity. On the right, research from Ahrefs showing branded search factors (e.g. brand web mentions, brand anchors, brand search volume etc.) and their associated correlations in AI Overviews\" class=\"wp-image-193483\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/descriptive-blog-illustration-for-accessibility-1-1.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/descriptive-blog-illustration-for-accessibility-1-1-680x280.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/descriptive-blog-illustration-for-accessibility-1-1-768x316.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/descriptive-blog-illustration-for-accessibility-1-1-1536x632.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>In 2025, Growth Memo has taught us&nbsp;that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The word \u201c<a href=\"https:\/\/www.growth-memo.com\/p\/what-content-works-well-in-llms\">best<\/a>\u201d is a strong trigger for brand mentions in 69.71% of prompts across ChatGPT, Perplexity, and AI Overviews<\/li>\n\n\n\n<li><a href=\"https:\/\/www.growth-memo.com\/p\/llm-traffic-is-shrinking\">LLM referral traffic<\/a> in B2B grew +65.1% since January\u2014but dropped -42.6% since&nbsp;July<\/li>\n\n\n\n<li>Most users only skim the <a href=\"https:\/\/www.growth-memo.com\/p\/the-first-ever-ux-study-of-googles\">top third of an AI Overview panel<\/a><\/li>\n<\/ul>\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-brand-correlation\/\">An Analysis of AI Overview Brand Visibility Factors (75K Brands Studied)<\/a><\/li>\n<\/ul>\n\n\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-193221-_7jzd8lyt5a6q\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Jamie Indigo: Not a Robot\" data-section=\"jamie-indigo\">5. Jamie Indigo: Not a&nbsp;Robot&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p><a id=\"post-193221-_w6i5yhy1dmd4\"><\/a><strong>The blog: <\/strong><a href=\"https:\/\/not-a-robot.com\/blog\/\">Not a Robot<\/a><br><strong>Run by:<\/strong> Jamie Indigo, Head of SEO at <a href=\"https:\/\/www.coxautoinc.com\/\">Cox Automotive<\/a>, Senior Technical SEO at Lumar, Author of Traffic Think Tank SEO newsletter: <a href=\"https:\/\/trafficthinktank.com\/rich-snippets\/\">Rich Snippets<\/a>, Technical SEO Consultant and Founder of <a href=\"https:\/\/not-a-robot.com\/\">Not a Robot<\/a><br><strong>Best for: <\/strong>Satirical, bite-sized blogs on AI and web transparency<br><strong>Our favorite article this year:<\/strong> <a href=\"https:\/\/not-a-robot.com\/blog\/atlas-shrugged\/\">Atlas Shrugged, the web flinched<\/a><\/p>\n\n\n\n<p>Inspired by Tim Berners-Lee\u2019s principle that \u201cthe web only works if it works for everyone,\u201d Jamie Indigo uses her blog to champion web transparency during the \u201cAI gold&nbsp;rush\u201d.<\/p>\n\n\n\n<p>It\u2019s a fun, snarky, bite-sized read, where Indigo demystifies search algorithms, prompt leaks, and AI software releases\u2014breaking down what they actually mean for users and&nbsp;SEOs.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1252\" height=\"563\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/article-titled-the-broken-bot-covenant-discussin.png\" alt=\"Article titled &quot;The broken bot covenant&quot; discussing web crawlers, bots, and OpenAI's crawl-to-refer ratio of 800:1\" class=\"wp-image-193484\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/article-titled-the-broken-bot-covenant-discussin.png 1252w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/article-titled-the-broken-bot-covenant-discussin-680x306.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/article-titled-the-broken-bot-covenant-discussin-768x345.png 768w\" sizes=\"auto, (max-width: 1252px) 100vw, 1252px\"><\/figure>\n\n\n\n<p>If you care about AI transparency and web ethics, give the \u201cNot a Robot\u201d blog a bookmark.<\/p>\n\n\n\n<p>The archive is modest right now, but it looks like Jamie\u2019s back to posting regularly!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-193221-_b3oxlu2wbh04\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Lars Lofgren: Larslofgren.com\" data-section=\"lars-lofgren\">6. Lars Lofgren: Larslofgren.com <\/div><\/div><\/h2>\n\n\n\n<p><a id=\"post-193221-_cc05koqrlrf6\"><\/a><strong>The blog: <\/strong><a href=\"https:\/\/larslofgren.com\/blog\/\">Lars Lofgren\u2019s blog<\/a><br><strong>Run by:<\/strong> <a href=\"https:\/\/www.linkedin.com\/in\/larslofgren\">Lars Lofgren<\/a>, Fractional VP of Content<br><strong>Best for:<\/strong> Investigations and expos\u00e9s into tech industry misfires\u2014told through Lars\u2019 signature dry, no-BS style.<br><strong>Our favorite article this year: <\/strong><a href=\"https:\/\/larslofgren.com\/codesmith-reddit-reputation-attack\/\">The Story of Codesmith: How a Competitor Crippled a $23.5M Bootcamp By Becoming a Reddit Moderator<\/a><\/p>\n\n\n\n<p>Lars Lofgren is up there with some of the best investigative SEOs we&nbsp;have.<\/p>\n\n\n\n<p>He doesn\u2019t post excessively, but when he does, the stories tend to make a huge splash in the industry (<a href=\"https:\/\/larslofgren.com\/forbes-marketplace\/\">Forbes\u2019 parasite SEO marketplace anyone<\/a>?)<\/p>\n\n\n\n<p>It\u2019s clear to see the hours of sleuthing that goes into every article\u2014each one feels like it could be its own Netflix documentary.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1312\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/blog-post-titled-the-story-of-codesmith-how-a-co.jpg\" alt=\"Blog post titled &quot;The Story of Codesmith: How a Competitor Crippled a $23.5M Bootcamp By Becoming a Reddit Moderator&quot; dated October 8, 2025\" class=\"wp-image-193485\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/blog-post-titled-the-story-of-codesmith-how-a-co.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/blog-post-titled-the-story-of-codesmith-how-a-co-663x425.jpg 663w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/blog-post-titled-the-story-of-codesmith-how-a-co-260x166.jpg 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/blog-post-titled-the-story-of-codesmith-how-a-co-768x492.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/blog-post-titled-the-story-of-codesmith-how-a-co-1536x984.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>The latest\u2013the tale of Codesmith\u2013warns of the very real problem of competitor smear campaigns; made all the more potent by&nbsp;AI.<\/p>\n\n\n\n<p>It\u2019s insatiably readable. Bookmark Lars\u2019 blog, and grab your popcorn!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-193221-_xk7pmjzi8vtp\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Gianluca Fiorelli: I Love SEO\" data-section=\"gianluca-fiorelli\">7. Gianluca Fiorelli: I Love&nbsp;SEO&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p><a id=\"post-193221-_479nfx7cjjc\"><\/a><strong>The blog: <\/strong><a href=\"https:\/\/www.iloveseo.net\/blog\/\">I Love SEO<\/a><br><strong>Run by: <\/strong><a href=\"https:\/\/www.linkedin.com\/in\/gianlucafiorelli\/\">Gianluca Fiorelli<\/a>, Strategic and International SEO Consultant at <a href=\"https:\/\/www.iloveseo.net\/\">I Love SEO<\/a><br><strong>Best for: <\/strong>Clear, strategic breakdowns of SEO and AI search.<br><strong>Our favorite article this year: <\/strong><a href=\"https:\/\/www.iloveseo.net\/a-guide-to-semantics-or-how-to-be-visible-both-in-search-and-llms\/\">A guide to Semantics or how to be visible both in Search and&nbsp;LLMs<\/a><\/p>\n\n\n\n<p>I Love SEO is the blog of seasoned international SEO consultant, Gianluca Fiorelli.<\/p>\n\n\n\n<p>It\u2019s one of the best SEO blogs for thoughtful commentary on how search is evolving\u2014especially around AI, LLMs, entities, semantic search, and international strategy.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1090\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/blog-page-showing-three-seo-articles-by-gianluca-f.jpg\" alt=\"Blog page showing three SEO articles by Gianluca Fiorelli about content authority, e-commerce AI, and AI search visibility\" class=\"wp-image-193486\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/blog-page-showing-three-seo-articles-by-gianluca-f.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/blog-page-showing-three-seo-articles-by-gianluca-f-680x362.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/blog-page-showing-three-seo-articles-by-gianluca-f-768x409.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/blog-page-showing-three-seo-articles-by-gianluca-f-1536x818.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>From reading, you\u2019ll learn&nbsp;that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brands need to build out their entity graphs\u2013including who they are, what they do, products, people, and topics\u2013since AI assistants rely heavily on entity relationships vs. keyword matching<\/li>\n\n\n\n<li>The \u201cclassic funnel\u201d (query \u2192 click \u2192 site \u2192 convert) has been replaced by something like: Query \u2192 AI Overview \u2192 Synthesised Answer \u2192 (Maybe) Brand Mention \u2192 (Maybe) Branded Search<\/li>\n\n\n\n<li>You need to make your content fragmentable and remixable if you want it to show up in AI systems<\/li>\n<\/ul>\n\n\n\n<p>We\u2019re big fans&nbsp;here!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1812\" height=\"1406\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/descriptive-blog-illustration-for-accessibility-1.png\" alt=\"A Slack interaction between SQ, who asks the marketing channel if they've read anything good this week, and Despina who replies with an I Love SEO guide to Semantics, and how to be visible in Search and LLMs\" class=\"wp-image-193487\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/descriptive-blog-illustration-for-accessibility-1.png 1812w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/descriptive-blog-illustration-for-accessibility-1-548x425.png 548w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/descriptive-blog-illustration-for-accessibility-1-768x596.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/descriptive-blog-illustration-for-accessibility-1-1536x1192.png 1536w\" sizes=\"auto, (max-width: 1812px) 100vw, 1812px\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-193221-_43szexly6h9v\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Wil Reynolds &amp; team: Seer Interactive\" data-section=\"reynolds-team\">8. Wil Reynolds &amp; team: Seer Interactive&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p><a id=\"post-193221-_wchsw9uzjv9i\"><\/a><strong>The blog:<\/strong> <a href=\"https:\/\/www.seerinteractive.com\/insights\">Seer Interactive blog<\/a><br><strong>Run by: <\/strong>The Seer Interactive team, including <a href=\"https:\/\/www.linkedin.com\/in\/wilreynolds\">Wil Reynolds<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/christinablake\">Christina Blake<\/a><br><strong>Best for: <\/strong>AI search tests, studies, and receipts for actually \u201cdoing the thing\u201d<br><strong>Our favorite article this year: <\/strong><a href=\"https:\/\/www.seerinteractive.com\/insights\/ai-optimization-test-footers-are-back-like-2003\">AI Optimization Test: Footers are back like&nbsp;2003<\/a><\/p>\n\n\n\n<p>Wil Reynolds, Christina Blake, Alisa Scharf, and the rest of the Seer Interactive team have built a seriously enviable library of search how-tos, scrappy test-and-learn studies, and whip-smart AI research.<\/p>\n\n\n\n<p>Wil? He\u2019s casually built an AI agent that <a href=\"https:\/\/www.seerinteractive.com\/insights\/use-ai-to-call-your-smes-and-create-content-with-substance-not-slop\">phones up and interviews<\/a> subject matter experts, to speed up the creation of E-E-A-T rich, AI-assisted content. Christina has tested a bunch of interesting things, including the <a href=\"https:\/\/www.seerinteractive.com\/insights\/87-percent-of-searchgpt-citations-match-bings-top-results\">overlap between Bing search results and ChatGPT<\/a> citations. Alisa has created the <a href=\"https:\/\/www.seerinteractive.com\/insights\/swim-framework\">\u201cSWIM\u201d framework<\/a>\u2014something you can actually <em>do<\/em> while everyone else is screaming into the void about&nbsp;AI.<\/p>\n\n\n\n<p>And this is only the tip of the iceberg. Needless to say, we are fans here at Ahrefs\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"930\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/descriptive-blog-illustration-for-accessibility-2.png\" alt=\"on the left, a LinkedIn DM conversation between Louise Linehan and Christina Blake. Louise praises Christina for putting out awesome LLM and AI research. On the right is a screenshot of a Slack interaction between SQ, who asks the marketing channel if they've read anything good this week, and Despina who replies with a Seer Interactive article on the 4 types of AI marketers\" class=\"wp-image-193488\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/descriptive-blog-illustration-for-accessibility-2.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/descriptive-blog-illustration-for-accessibility-2-680x309.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/descriptive-blog-illustration-for-accessibility-2-768x349.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/descriptive-blog-illustration-for-accessibility-2-1536x698.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-193221-_cvu5oc2s5jtf\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Omid G: Marketer Milk\" data-section=\"omid-marketer\">9. Omid G: Marketer Milk&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p><a id=\"post-193221-_7lemyk3dz4zb\"><\/a><strong>The blog: <\/strong><a href=\"https:\/\/www.marketermilk.com\/blog\">Marketer Milk blog<\/a><br><strong>Run by: <\/strong><a href=\"https:\/\/www.linkedin.com\/in\/omidghiam\">Omid G<\/a>, Founder at <a href=\"https:\/\/www.marketermilk.com\/\">Marketer Milk<\/a><br><strong>Best for: <\/strong>Honest tool reviews, inspiring marketing examples, and sharp SEO takes.<br><strong>Our favorite article this year: <\/strong><a href=\"https:\/\/www.marketermilk.com\/blog\/seo-trends-2026\">8 top SEO trends I\u2019m seeing in&nbsp;2026<\/a><\/p>\n\n\n\n<p>Marketer Milk is the weekly marketing blog and newsletter of Omid Ghiam\u2014a marketer, writer and no-code enthusiast who previously led SEO and content at Webflow.<\/p>\n\n\n\n<p>I had the pleasure of meeting Omid at <a href=\"https:\/\/ahrefsevolve.com\/\">Ahrefs Evolve<\/a>, and he let me in on a solid tip (which I have since spied on Marketer Milk): if you want to improve your chances of ranking, and therefore being cited in LLMs, create and embed a video version of your blog (just like Dana DiTomaso does in the Analytics Playbook).<\/p>\n\n\n\n<p>It\u2019s great for UX, building <a href=\"https:\/\/ahrefs.com\/blog\/eeat-seo\/\">E-E-A-T<\/a>, and helps you lay claim to more SERP real estate.<\/p>\n\n\n\n<p>That may be the reason why Marketer Milk is ranking #1\u2013#3 in every other marketing and SEO SERP I come across right&nbsp;now!<\/p>\n\n\n\n<p>That, and the fact that the blog is clear, sharp and full of tangible takeaways. I especially enjoyed Omid\u2019s <a href=\"https:\/\/www.marketermilk.com\/blog\/seo-trends-2026\">top 2026 SEO trends<\/a>, which was, in part, inspired by Ahrefs Evolve!<\/p>\n\n\n\n<p>Omid is probably best known for his candid reviews of SaaS products. What I really respect is that he doesn\u2019t accept sponsorships, and writes reviews only to serve the reader\u2014a rare breed these&nbsp;days.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1546\" height=\"386\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/text-excerpt-stating-but-because-this-is-not-a-sp.png\" alt=\"Text excerpt stating &quot;But because this is not a sponsored review (which I never do), I get to give my honest opinion&quot; followed by &quot;Here we go.&quot;\" class=\"wp-image-193489\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/text-excerpt-stating-but-because-this-is-not-a-sp.png 1546w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/text-excerpt-stating-but-because-this-is-not-a-sp-680x170.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/text-excerpt-stating-but-because-this-is-not-a-sp-768x192.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/text-excerpt-stating-but-because-this-is-not-a-sp-1536x384.png 1536w\" sizes=\"auto, (max-width: 1546px) 100vw, 1546px\"><\/figure>\n\n\n\n<p>Bookmark this blog for authentic tool recommendations and insider SEO knowledge from someone with on-the-ground experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-193221-_299pfi51rjp0\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Nicole DeLeon: Content Caffeine\" data-section=\"nicole-deleon\">10. Nicole DeLeon: Content Caffeine&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p><a id=\"post-193221-_tam8zs2yqx67\"><\/a><strong>The blog:<\/strong> <a href=\"https:\/\/north-star-inbound.kit.com\/posts\">Content Caffeine<\/a><br><strong>Run by: <\/strong>Nicole DeLeon, Founder at <a href=\"https:\/\/north-star-inbound.kit.com\/posts\">North Star Inbound<\/a><br><strong>Best for:<\/strong> SERP changes, PR insights, and curated news<br><strong>Our favorite article this year:<\/strong> <a href=\"https:\/\/north-star-inbound.kit.com\/posts\/content-caffeine-54-do-it-yourself-seo-not-all-clicks-are-equal-and-will-title-links-return\">Do-it-yourself SEO, not all clicks are equal, and will title links return?<\/a><\/p>\n\n\n\n<p>If you\u2019ve got to this point in the blog, you\u2019ve probably noticed a theme developing.<\/p>\n\n\n\n<p>Many of the SEOs on this list don\u2019t just talk the talk\u2014they actually <em>do the thing<\/em>.<\/p>\n\n\n\n<p>That\u2019s why I love Content Caffeine. Nicole DeLeon often shares snippets of SERP tests she\u2019s tried out and backs up all of her original opinions with actual receipts\u2014see the *Noticed in the wild* section below.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1224\" height=\"978\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/descriptive-blog-illustration-for-accessibility-3.jpg\" alt=\"Descriptive blog illustration for accessibility\" class=\"wp-image-193490\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/descriptive-blog-illustration-for-accessibility-3.jpg 1224w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/descriptive-blog-illustration-for-accessibility-3-532x425.jpg 532w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/descriptive-blog-illustration-for-accessibility-3-768x614.jpg 768w\" sizes=\"auto, (max-width: 1224px) 100vw, 1224px\"><\/figure>\n\n\n\n<p>In her latest blog, Nicole put forward the idea that long-tail, nuanced topics are less likely to experience CTR decline.<\/p>\n\n\n\n<p>She illustrated this with an example of her own super long-tail query in the SERP, that was met with a 7K+ article\u2014not an AI Overview.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1224\" height=\"1498\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/screenshot-of-google-search-result-showing-ai-gene.jpeg\" alt=\"Screenshot of Google search result showing AI-generated answer about hiring SEO consultants, with &quot;People also ask&quot; section below\" class=\"wp-image-193491\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/screenshot-of-google-search-result-showing-ai-gene.jpeg 1224w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/screenshot-of-google-search-result-showing-ai-gene-347x425.jpeg 347w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/screenshot-of-google-search-result-showing-ai-gene-768x940.jpeg 768w\" sizes=\"auto, (max-width: 1224px) 100vw, 1224px\"><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>I think this makes total sense, and aligns with a theory I had when I first set out to study <a href=\"https:\/\/ahrefs.com\/blog\/ai-proof-keywords\/\">AI proof keywords<\/a>.<\/p>\n\n\n\n<p>Have a read of Content Caffeine for these kinds of twice-monthly SEO and PR insights\u2014plus top curated news.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-193221-_bq0hk0t6lbb\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Chris Long: Nectiv\" data-section=\"chris-long\">11. Chris Long: Nective&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p><a id=\"post-193221-_ysf6qrxmava0\"><\/a><strong>The blog: <\/strong><a href=\"https:\/\/nectivdigital.com\/blog\/\">Nectiv blog<\/a><br><strong>Run by: <\/strong><a href=\"https:\/\/www.linkedin.com\/in\/chris-long-marketing\/\">Chris Long<\/a>, co-founder at <a href=\"https:\/\/nectivdigital.com\/\">Nectiv<\/a><br><strong>Best for: <\/strong>Replicable SEO tutorials and the latest AI tests and studies<br><strong>Our favorite article this year: <\/strong><a href=\"https:\/\/nectivdigital.com\/new-data-study-what-queries-is-chatgpt-using-behind-the-scenes\/\">New Data Study: What Queries Is ChatGPT Using Behind The Scenes?<\/a><\/p>\n\n\n\n<p>Chris Long has become one of the SEOs I always look out for on LinkedIn.<\/p>\n\n\n\n<p>His no-fluff summaries of cool AI search studies means he crops up regularly in my \u201cSaved\u201d folder.<\/p>\n\n\n\n<p>As well as curating awesome content, he also puts the reps in when it comes to doing the research.<\/p>\n\n\n\n<p>Most recently, he\u2019s published some great findings on fan-out queries.<\/p>\n\n\n\n<p>For instance, after studying 8,500+ prompts, he found that ChatGPT performs a search 1 in 3 times to ground its training data.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"844\" height=\"531\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/donut-chart-showing-69-of-chatgpt-queries-are-wit.jpeg\" alt=\"Donut chart showing 69% of ChatGPT queries are without search and 31% are with search functionality.\" class=\"wp-image-193492\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/donut-chart-showing-69-of-chatgpt-queries-are-wit.jpeg 844w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/donut-chart-showing-69-of-chatgpt-queries-are-wit-676x425.jpeg 676w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/donut-chart-showing-69-of-chatgpt-queries-are-wit-768x483.jpeg 768w\" sizes=\"auto, (max-width: 844px) 100vw, 844px\"><\/figure>\n\n\n\n<p>And that 77% of all fan-out queries are five words or longer\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"881\" height=\"548\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/histogram-showing-distribution-of-query-word-count.jpeg\" alt=\"Histogram showing distribution of query word counts, with peak at 5-6 words (1,900 queries) and declining frequency for longer queries.\" class=\"wp-image-193493\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/histogram-showing-distribution-of-query-word-count.jpeg 881w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/histogram-showing-distribution-of-query-word-count-680x423.jpeg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/histogram-showing-distribution-of-query-word-count-768x478.jpeg 768w\" sizes=\"auto, (max-width: 881px) 100vw, 881px\"><\/figure>\n\n\n\n<p>This is all crucial to know if you\u2019re looking to reverse-engineer a way to show up in AI answers.<\/p>\n\n\n\n<p>Chris also shares vlogs of himself testing out new tools and walking through practical use&nbsp;cases.<\/p>\n\n\n\n<p>For instance, he recently used <a href=\"https:\/\/nectivdigital.com\/how-to-create-a-keyword-universe-with-ahrefs-claude\/\">Ahrefs data and Claude<\/a> to build out a topical map of semantically related keyword clusters.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"837\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/keyword-analysis-bubble-chart-showing-e-signature.jpg\" alt=\"Keyword analysis bubble chart showing E-Signature Software as high-priority with 3,203 traffic and detailed category matrix breakdown.\" class=\"wp-image-193494\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/keyword-analysis-bubble-chart-showing-e-signature.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/keyword-analysis-bubble-chart-showing-e-signature-680x278.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/keyword-analysis-bubble-chart-showing-e-signature-768x314.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/keyword-analysis-bubble-chart-showing-e-signature-1536x628.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<p>It\u2019s well worth keeping an eye on his blog for updates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-193221-_k0ouph9vl34l\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Nikki Pilkington: Nikki-pilkington.com\" data-section=\"nikki-pilkington\">12. Nikki Pilkington: Nikki-pilkington.com <\/div><\/div><\/h2>\n\n\n\n<p><a id=\"post-193221-_ty9pafn1umlk\"><\/a><strong>The blog:<\/strong> <a href=\"https:\/\/nikki-pilkington.com\/blog\/\">Nikki Pilkington\u2019s blog<\/a><br><strong>Run by: <\/strong><a href=\"https:\/\/www.linkedin.com\/in\/nikkipilkington\/\">Nikki Pilkington<\/a>, SEO Consultant and SEO Content Specialist<br><strong>Best for: <\/strong>Blunt yet smart search advice<br><strong>Our favorite article this year: <\/strong><a href=\"https:\/\/nikki-pilkington.com\/ai-seo-hacks-that-will-fuck-up-your-traditional-seo\/\">AI SEO \u201chacks\u201d that will f**k up your traditional SEO<\/a><\/p>\n\n\n\n<p>Nikki Pilkington wins the award for the best designed SEO blog\u2014it\u2019s punk meets SEO and I am here for&nbsp;it!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1224\" height=\"1872\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/podcast-cover-showing-nikki-pilkington-sitting-on.jpeg\" alt=\"Podcast cover showing Nikki Pilkington sitting on green background with text &quot;SEO F**king What?&quot; and Nikki Pilkington branding\" class=\"wp-image-193495\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/podcast-cover-showing-nikki-pilkington-sitting-on.jpeg 1224w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/podcast-cover-showing-nikki-pilkington-sitting-on-278x425.jpeg 278w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/podcast-cover-showing-nikki-pilkington-sitting-on-768x1175.jpeg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/podcast-cover-showing-nikki-pilkington-sitting-on-1004x1536.jpeg 1004w\" sizes=\"auto, (max-width: 1224px) 100vw, 1224px\"><\/figure>\n\n\n\n<p>Self-described as \u201cnon-w**ky SEO\u201d, and backed by an equally brilliantly named podcast series \u201cSEO F**KING WHAT?\u201d, Nikki\u2019s blog is a funny account of an SEO who\u2019s seen it&nbsp;all.<\/p>\n\n\n\n<p>If you want dry, withering takes on the BS of the SEO community, backed up with solid advice and unfolding search news, this is the blog for&nbsp;you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-193221-_3zooycla89z3\"><\/a><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Jono Alderson: Jonoalderson.com\" data-section=\"jono-alderson\">13. Jono Alderson: Jonoalderson.com <\/div><\/div><\/h2>\n\n\n\n<p><a id=\"post-193221-_w1b6nwnfa7lo\"><\/a><strong>The blog:<\/strong> <a href=\"https:\/\/www.jonoalderson.com\/blog\/\">Jono Alderson\u2019s blog<\/a><br><strong>Run by: <\/strong><a href=\"https:\/\/uk.linkedin.com\/in\/jonoalderson\">Jono Alderson<\/a> Co-Founder of <a href=\"https:\/\/www.daysoftheyear.com\/\">Days of the Year<\/a> and SEO Consultant<br><strong>Best for: <\/strong>Thought-provoking opinion pieces on the state of marketing and SEO<br><strong>Our favorite article this year: <\/strong><a href=\"https:\/\/www.jonoalderson.com\/conjecture\/stop-selling\/\">If you want your blog to sell, stop selling<\/a><\/p>\n\n\n\n<p>There\u2019s something about Jono\u2019s writing that just hits. He expertly puts a feeling or frustration you didn\u2019t even realise you had into&nbsp;words.<\/p>\n\n\n\n<p>A recurring theme in his blog is his refusal to accept the classic business excuse: \u201cwe\u2019ve always done it that&nbsp;way.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"928\" height=\"1149\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/text-excerpt-criticizing-industrialized-content-cr.jpeg\" alt=\"Text excerpt criticizing industrialized content creation that prioritizes volume over quality and perspective.\" class=\"wp-image-193496\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/text-excerpt-criticizing-industrialized-content-cr.jpeg 928w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/text-excerpt-criticizing-industrialized-content-cr-343x425.jpeg 343w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/text-excerpt-criticizing-industrialized-content-cr-768x951.jpeg 768w\" sizes=\"auto, (max-width: 928px) 100vw, 928px\"><\/figure>\n\n\n\n<p>His posts will make you step back and rethink your approach to writing, marketing, and&nbsp;SEO.<\/p>\n\n\n\n<p>And they\u2019re so <em>readable<\/em>.<\/p>\n\n\n\n<p>Every line lands cleanly, the language is engaging, and the pacing makes you want to read on and&nbsp;on.<\/p>\n\n\n\n<p>In fact, I felt so inspired by Jono\u2019s blogs, I had to reach out and let him&nbsp;know.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1032\" height=\"974\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/linkedin-conversation-where-louise-linehan-praises.png\" alt=\"LinkedIn conversation where Louise Linehan praises Jono Alderson's article, saying she shared it at Ahrefs. Jono responds with thanks.\" class=\"wp-image-193497\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/linkedin-conversation-where-louise-linehan-praises.png 1032w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/linkedin-conversation-where-louise-linehan-praises-450x425.png 450w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/linkedin-conversation-where-louise-linehan-praises-768x725.png 768w\" sizes=\"auto, (max-width: 1032px) 100vw, 1032px\"><\/figure>\n\n\n\n<p>Jono\u2019s content is far cry from the formulaic SEO blogs you sometimes see clogging up the SERPs. Definitely one to bookmark!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1452\" height=\"1092\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/descriptive-blog-illustration-for-accessibility-3-1.jpg\" alt=\"Slack conversation in Ahrefs, with Louise Linehan sharing Jono Alderson's article &quot;If you want your blog to sell, stop selling&quot; with the comment &quot;Really enjoyed this article&quot;\" class=\"wp-image-193498\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/descriptive-blog-illustration-for-accessibility-3-1.jpg 1452w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/descriptive-blog-illustration-for-accessibility-3-1-565x425.jpg 565w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/descriptive-blog-illustration-for-accessibility-3-1-768x578.jpg 768w\" sizes=\"auto, (max-width: 1452px) 100vw, 1452px\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Wrapping up<\/h2>\n\n\n\n<p>If this list proves anything, it\u2019s that the best SEO blogs are the ones backed by real curiosity and experience.<\/p>\n\n\n\n<p>These are the underdogs, the experimenters, the people pushing search forward while everyone else debates the difference between SEO and&nbsp;GEO.<\/p>\n\n\n\n<p>Read their blogs, follow them on LinkedIn, and set up RSS feeds to get notified whenever their new content drops.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Ahrefs, we read and share articles all the time for marketing and SEO inspiration. In fact, SQ puts a call-out for the best SEO blogs every week, to curate the Ahrefs\u2019 Digest. Below you\u2019ll find our favorites\u2013the blogs that<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":197,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[464],"class_list":["post-193221","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>13 of the Best SEO Blogs (Beyond the Usual Suspects)<\/title>\n<meta name=\"description\" content=\"Here are the best SEO blogs worth following. Read for underrated experts and hidden gems that deserve a bookmark.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/best-seo-blogs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"13 of the Best SEO Blogs (Beyond the Usual Suspects)\" \/>\n<meta property=\"og:description\" content=\"Here are the best SEO blogs worth following. Read for underrated experts and hidden gems that deserve a bookmark.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/best-seo-blogs\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-27T09:33:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-28T13:58:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/browser-developer-tools-showing-chatgpt-source-cod.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1622\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Louise Linehan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ahrefs\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/best-seo-blogs\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/best-seo-blogs\\\/\"},\"author\":{\"name\":\"Louise Linehan\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/444b3643c35b16b94b763446c5562388\"},\"headline\":\"13 of the Best SEO Blogs (Beyond the Usual Suspects)\",\"datePublished\":\"2025-11-27T09:33:34+00:00\",\"dateModified\":\"2025-11-28T13:58:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/best-seo-blogs\\\/\"},\"wordCount\":2810,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/best-seo-blogs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/13-of-the-best-seo-blogs-by-louise-linehan-general-seo.jpg\",\"articleSection\":[\"General SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/best-seo-blogs\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/best-seo-blogs\\\/\",\"name\":\"13 of the Best SEO Blogs (Beyond the Usual Suspects)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/best-seo-blogs\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/best-seo-blogs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/browser-developer-tools-showing-chatgpt-source-cod.png\",\"datePublished\":\"2025-11-27T09:33:34+00:00\",\"dateModified\":\"2025-11-28T13:58:11+00:00\",\"description\":\"Here are the best SEO blogs worth following. 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