{"id":193101,"date":"2025-11-27T04:51:01","date_gmt":"2025-11-27T09:51:01","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=193101"},"modified":"2026-03-05T07:50:54","modified_gmt":"2026-03-05T12:50:54","slug":"what-is-mcp-server","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/what-is-mcp-server\/","title":{"rendered":"What Is an MCP Server, and Why Should Marketers Care?"},"content":{"rendered":"<div class=\"intro-txt\">MCP (Model Context Protocol) connects your AI tools directly to your marketing stack\u2014your CMS, analytics, CRM, social platforms, and more\u2014through one standardized connection.<\/div>\n\n\n\n<p>This means you can ask: \u2018Show me which blog posts lost traffic last month, what keywords they rank for in Ahrefs, and how many support tickets mentioned those topics in Intercom\u2019\u2014and get one consolidated answer instead of logging into three different tools and manually connecting the dots in a spreadsheet.<\/p>\n\n\n\n<p>Here\u2019s what MCP is, how it integrates with your existing marketing tools, and practical ways to use it for tasks such as competitive intelligence, content optimization, and campaign analysis.<\/p>\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Try it yourself!<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Ahrefs now has an official MCP server that connects directly to Claude and ChatGPT. Get <a href=\"https:\/\/docs.ahrefs.com\/docs\/mcp\/reference\/introduction\">started here in minutes<\/a> and start pulling SEO data with simple prompts instead of clicking through dashboards.&nbsp;<\/p>\n\n\n\n<p>Want to see it in action first? Check out <a href=\"https:\/\/ahrefs.com\/blog\/mcp-use-cases\/\">15 real Ahrefs MCP use cases<\/a> with screenshots and step-by-step examples.<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"MCP explained in plain English\" data-section=\"mcp-explained-in-plain-english\"> MCP explained in plain English&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p>An MCP server is a service that gives an AI access to the outside world. It connects the AI to things like databases, file systems, and APIs so it can pull in the context or tools it needs without you doing the heavy lifting.<\/p>\n\n\n\n<p>It lets your AI safely pull data from your tools (e.g., Ahrefs, Mailchimp, Google Drive) without you exporting files or juggling different tools and dashboards.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1490\" height=\"1188\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/a-conversation-with-an-ai-showing-a-query-about-ah.png\" alt=\"A conversation with an AI showing a query about Ahrefs blog post traffic, a code request, and result.\" class=\"wp-image-193102\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/a-conversation-with-an-ai-showing-a-query-about-ah.png 1490w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/a-conversation-with-an-ai-showing-a-query-about-ah-533x425.png 533w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/a-conversation-with-an-ai-showing-a-query-about-ah-768x612.png 768w\" sizes=\"auto, (max-width: 1490px) 100vw, 1490px\"><\/figure>\n\n\n\n<p>An MCP server is like a universal adapter. Think of those travel adapters that let you plug in anywhere in the world, or a restaurant waiter who handles everything happening in the kitchen\u2014you just place your order, and they take care of the&nbsp;rest.<\/p>\n\n\n\n<p>Here\u2019s the MCP architecture in a nutshell:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>MCP host<\/strong>. Your AI assistant (e.g., Claude Desktop, VS Code extension), where you plug your prompts.<\/li>\n\n\n\n<li><strong>MCP client<\/strong>. A tiny connector piece that the host creates for each server. Servers can run locally (usually included in more expensive tool plans) or remotely.<\/li>\n\n\n\n<li><strong>MCP server<\/strong>. A program that exposes useful stuff to the AI, such as functions the AI can call (like \u2018get keyword rankings\u2019 or \u2018create task in Asana\u2019), data or resources the AI can read (like your Google Drive files or CRM records), and prompts to guide the&nbsp;AI.\u201d<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1754\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/mpc-is-like-usb.jpg\" alt=\"MCP is like USB\" class=\"wp-image-193603\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/mpc-is-like-usb.jpg 1400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/mpc-is-like-usb-339x425.jpg 339w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/mpc-is-like-usb-768x962.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/mpc-is-like-usb-1226x1536.jpg 1226w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-193101-_au0z0evk40is\"><\/a>Why this matters<\/h3>\n\n\n\n<p>Normally, AI has no idea how to talk to tools. But with an&nbsp;MCP:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The AI no longer guesses how an API&nbsp;works.<\/li>\n\n\n\n<li>Data comes back clean and formatted.<\/li>\n\n\n\n<li>The AI pulls real data from your tools instead of hallucinating plausible-sounding answers.<\/li>\n\n\n\n<li>Login issues, rate limits, and errors are handled automatically.<\/li>\n\n\n\n<li>You get consistent results instead of \u201chope it works this&nbsp;time\u201d.<\/li>\n\n\n\n<li>Things that used to take hours now take seconds.<\/li>\n<\/ul>\n\n\n\n<p>In practice, this means you can connect Claude or ChatGPT to a tool like Ahrefs and simply tell it what you need in plain language\u2014instead of clicking around in different apps to get the job&nbsp;done.<\/p>\n\n\n\n<p>\u201cTell me about the rankings [Competitor] has on the first page of Google that [My Site] doesn\u2019t have first-page rankings for.\u201d<\/p>\n\n\n\n<p>The LLM automatically fetches data from Ahrefs, analyzes it, and gives you a report you can chat&nbsp;with.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1530\" height=\"1282\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/screenshot-of-a-plan-to-analyze-mailchimp-vs-brevo.jpg\" alt=\"Screenshot of a plan to analyze Mailchimp vs Brevo SEO rankings. Mentions excluding branded keywords and using Ahrefs data.\" class=\"wp-image-193104\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/screenshot-of-a-plan-to-analyze-mailchimp-vs-brevo.jpg 1530w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/screenshot-of-a-plan-to-analyze-mailchimp-vs-brevo-507x425.jpg 507w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/screenshot-of-a-plan-to-analyze-mailchimp-vs-brevo-768x644.jpg 768w\" sizes=\"auto, (max-width: 1530px) 100vw, 1530px\"><\/figure>\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<h2 class=\"wp-block-heading\"><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Where MCP fits in your marketing stack\" data-section=\"where-mcp-fits-in-your-marketing-stack\"> Where MCP fits in your marketing stack&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p>MCP sits between your AI assistant, like ChatGPT or Claude, and your marketing tools. It\u2019s the stable, secure connection layer that keeps everything working.<\/p>\n\n\n\n<p>It handles:<\/p>\n\n\n<ul>\n<li>Authentication and permissions, so the AI can securely access your tools without you manually logging in or sharing credentials each&nbsp;time.<\/li>\n<li>Formatting requests so each tool gets what it expects.<\/li>\n<li>API rate limits and retries, so you don\u2019t accidentally burn through your API quota or get blocked for making too many requests at&nbsp;once.<\/li>\n<li>Logging every step so you can audit what happened.<\/li>\n<\/ul>\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">\n<p>Some marketing tools already have plug-and-play MCP connections you can turn on instantly. For tools that don\u2019t, you don\u2019t need anything special.<\/p>\n<p>As long as they have an API, you can connect them. A developer can set this up for you, or you can do it yourself if you\u2019re comfortable with a bit of technical work (<a href=\"https:\/\/www.datacamp.com\/tutorial\/mcp-model-context-protocol\">here\u2019s a sample guide<\/a>).<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10 practical MCP use cases for marketers &amp; SEOs\" data-section=\"10-practical-mcp-use-cases-for-marketers-seos\"> 10 practical MCP use cases for marketers &amp;&nbsp;SEOs&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p>MCP removes the friction between where your data lives and where you need to use it. Here are a few ideas to get you started.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-193101-_95d3xqtdxjep\"><\/a>1. Track AI search engine impact across HubSpot and Ahrefs<\/h3>\n\n\n\n<p>Pull data from multiple sources (e.g., Ahrefs, Google Analytics, Search Console, CRM) into one consolidated view without switching tools or exporting CSVs.<\/p>\n\n\n\n<p>Example prompt:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Count all new accounts in Hubspot from the last 6 months where the source field says 'AI' or 'ChatGPT' or similar. Then pull traffic data from Ahrefs Web Analytics for referrals from ChatGPT, Perplexity, Claude, and other AI search engines. Show me the top 50 landing pages they visited and how many of those visitors converted to signups.<\/code><\/pre>\n\n\n\n<p>And this might look something like&nbsp;this:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"2006\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/hubspot-and-ahrefs-data-showing-new-accounts-and-ai.jpg\" alt=\"HubSpot &amp; Ahrefs data showing new accounts and AI traffic. Top landing pages with conversion data listed.\" class=\"wp-image-193105\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/hubspot-and-ahrefs-data-showing-new-accounts-and-ai.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/hubspot-and-ahrefs-data-showing-new-accounts-and-ai-434x425.jpg 434w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/hubspot-and-ahrefs-data-showing-new-accounts-and-ai-768x752.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/hubspot-and-ahrefs-data-showing-new-accounts-and-ai-1536x1505.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-193101-_xhoac9x2u84a\"><\/a>2. Analyze traffic with Google Search Console, create tasks in Asana\u2014no switching tabs<\/h3>\n\n\n\n<p>Analyze data with Claude, then immediately create tasks in your project management tool (Asana, Linear) or update records in your CRM\u2014no context switching.<\/p>\n\n\n\n<p>Example prompt:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Find all blog posts that dropped more than 30% in traffic over the last 3 months using Google Search Console. For each one, create an Asana task with the URL, title, traffic drop percentage, and main keyword it ranks for.<\/code><\/pre>\n\n\n\n<p>The output will look something like&nbsp;this:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1819\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/dashboard-showing-content-audit-results-287-posts.jpg\" alt=\"Dashboard showing content audit results: 287 posts analyzed, 23 with >30% traffic drop, avg traffic drop 38%. Lists posts needing attention and associated Asana tasks.\" class=\"wp-image-193106\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/dashboard-showing-content-audit-results-287-posts.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/dashboard-showing-content-audit-results-287-posts-479x425.jpg 479w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/dashboard-showing-content-audit-results-287-posts-768x682.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/dashboard-showing-content-audit-results-287-posts-1536x1364.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-193101-_608hkycbetqb\"><\/a>3. Group Intercom conversations into actionable themes instantly<\/h3>\n\n\n\n<p>Connect support tools (Intercom, Zendesk) to automatically categorize, segment, and find patterns in customer conversations and feature requests.<\/p>\n\n\n\n<p>Example prompt:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Go through our Intercom conversations from the past 60 days and group them by topic\u2014feature requests, bugs, pricing questions, and onboarding issues. Show me which topics come up most.<\/code><\/pre>\n\n\n\n<p>The output will look something like&nbsp;this:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1230\" height=\"1672\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/a-data-analysis-dashboard-displaying-conversation.jpg\" alt=\"A data analysis dashboard displaying conversation metrics and topic distribution. &quot;Analysis complete.&quot; shows total conversations, date range, multiple topics, and category breakdown.\" class=\"wp-image-193107\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/a-data-analysis-dashboard-displaying-conversation.jpg 1230w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/a-data-analysis-dashboard-displaying-conversation-313x425.jpg 313w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/a-data-analysis-dashboard-displaying-conversation-768x1044.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/a-data-analysis-dashboard-displaying-conversation-1130x1536.jpg 1130w\" sizes=\"auto, (max-width: 1230px) 100vw, 1230px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-193101-_4vjcq3p6wxiu\"><\/a>4. Connect Canva to work on designs directly in ChatGPT<\/h3>\n\n\n\n<p>When you connect ChatGPT to a design tool like Canva using an MCP, you can simply describe what you want in plain language and see the design appear on your screen.<\/p>\n\n\n\n<p>It\u2019s a smart way to start a project and then polish the details later in Canva if you\u2019d&nbsp;like.<\/p>\n\n\n\n<p>Example prompt:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Create an Instagram post announcing our new SEO toolkit launch. Make it match our brand colors and include our tagline about making SEO accessible.<\/code><\/pre>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1346\" height=\"742\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/messaging-interface-displaying-two-promotional-ima.jpg\" alt=\"Messaging interface displaying two promotional images with a person holding sunglasses and text stating 'Sale on now\/Sale starts soon.' User &quot;Matt&quot; is mentioned.\" class=\"wp-image-193108\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/messaging-interface-displaying-two-promotional-ima.jpg 1346w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/messaging-interface-displaying-two-promotional-ima-680x375.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/messaging-interface-displaying-two-promotional-ima-768x423.jpg 768w\" sizes=\"auto, (max-width: 1346px) 100vw, 1346px\"><\/figure>\n\n\n\n<p>You can also use one prompt to handle tasks that usually require lots of clicking. For instance:<\/p>\n\n\n\n<p>\u201cI have a 50-slide presentation deck in Canva. Remove all the jargon and make it more conversational\u2014I\u2019m presenting to non-technical stakeholders tomorrow.\u201d<\/p>\n\n\n\n<p>I refer here to examples published by Canva on its official site\u2014<a href=\"https:\/\/www.canva.com\/newsroom\/news\/deep-research-integration-mcp-server\/\">see this page for more details<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-193101-_1vxkjoti1ttw\"><\/a>5. Find competitor keywords you\u2019re missing with one question<\/h3>\n\n\n\n<p>Track competitor rankings, backlinks, and content changes through Ahrefs without logging into dashboards.<\/p>\n\n\n\n<p>Example prompt:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Check Ahrefs for the top 3 competitors to ahrefs.com. Which new keywords are they ranking for in the top 10 that we're not tracking yet?<\/code><\/pre>\n\n\n\n<p>Output:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1392\" height=\"1122\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/seo-analysis-showing-high-priority-keyword-gaps-fr.jpg\" alt=\"SEO analysis showing high-priority keyword gaps from Semrush. Includes search volume and Ahrefs ranking data.\" class=\"wp-image-193109\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/seo-analysis-showing-high-priority-keyword-gaps-fr.jpg 1392w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/seo-analysis-showing-high-priority-keyword-gaps-fr-527x425.jpg 527w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/seo-analysis-showing-high-priority-keyword-gaps-fr-768x619.jpg 768w\" sizes=\"auto, (max-width: 1392px) 100vw, 1392px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-193101-_ikxfaikyvft5\"><\/a>6. Identify underperforming content and learn exactly what to&nbsp;fix<\/h3>\n\n\n\n<p>Combine analytics data with SEO metrics to identify underperforming content, diagnose issues, and prioritize what to update or remove.<\/p>\n\n\n\n<p>Example prompt:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Compare our top 10 performing email campaigns from Mailchimp in Q3 versus Q4. Show me if open rates are trending up or down, and check if the winning emails had questions in the subject line, used emojis, or mentioned specific benefits.<\/code><\/pre>\n\n\n\n<p>Sample output:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1238\" height=\"1688\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/email-campaign-analysis-showing-increased-open-rat.jpg\" alt=\"Email campaign analysis showing increased open rates Q3-Q4, and positive subject line impacts with questions and emojis.\" class=\"wp-image-193110\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/email-campaign-analysis-showing-increased-open-rat.jpg 1238w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/email-campaign-analysis-showing-increased-open-rat-312x425.jpg 312w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/email-campaign-analysis-showing-increased-open-rat-768x1047.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/email-campaign-analysis-showing-increased-open-rat-1127x1536.jpg 1127w\" sizes=\"auto, (max-width: 1238px) 100vw, 1238px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-193101-_rfv9xpwy04rw\"><\/a>7. Simplify ABM enrichment with Clay and Ahrefs<\/h3>\n\n\n\n<p>Take a bare-bones list (prospects, pages, keywords) and enrich it with data from multiple tools so you can see at a glance which items are worth pursuing and which aren\u2019t.<\/p>\n\n\n\n<p>Example prompt:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>I have a spreadsheet with 200 target accounts. Using Clay and Ahrefs, for each company domain, pull their employee count, monthly web traffic estimate, tech stack if available, and whether they're currently hiring for marketing roles. Add this as new columns.<\/code><\/pre>\n\n\n\n<p>The output might look&nbsp;like:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1262\" height=\"1362\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/keyword-research-data-top-keyword-opportunities.jpg\" alt=\"Keyword research data: &quot;Top keyword opportunities&quot; includes volume, difficulty, intent, and competitor ranking data for three queries.\" class=\"wp-image-193111\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/keyword-research-data-top-keyword-opportunities.jpg 1262w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/keyword-research-data-top-keyword-opportunities-394x425.jpg 394w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/keyword-research-data-top-keyword-opportunities-768x829.jpg 768w\" sizes=\"auto, (max-width: 1262px) 100vw, 1262px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-193101-_cptxij2y716x\"><\/a>8. Build targeted campaigns using real customer behavior<\/h3>\n\n\n\n<p>Pull together customer segments from your CRM, their behavior from analytics, and content they engaged with to inform targeting and messaging.<\/p>\n\n\n\n<p>Example prompt:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Look at everyone who was shown the upgrade screen 3+ times in the past two weeks but didn't upgrade. Check if they're in our CRM, what emails they've received, and if they've opened them. I want to send a personalized outreach campaign to this warm segment.<\/code><\/pre>\n\n\n\n<p>The report could look like&nbsp;this:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1162\" height=\"1264\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/two-sample-user-profiles-displayed-with-details-e.png\" alt=\"Two sample user profiles displayed with details: engagement, value, blockers, and outreach plans.\" class=\"wp-image-193112\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/two-sample-user-profiles-displayed-with-details-e.png 1162w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/two-sample-user-profiles-displayed-with-details-e-391x425.png 391w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/two-sample-user-profiles-displayed-with-details-e-768x835.png 768w\" sizes=\"auto, (max-width: 1162px) 100vw, 1162px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-193101-_hhubmny65ydc\"><\/a>9. Create custom visualizations and dashboards<\/h3>\n\n\n\n<p>Pull data from your marketing tools and turn it into custom charts, dashboards, or interactive reports tailored to exactly what you need\u2014no template limitations. You can then publish them online as a standalone, interactive dashboard.<\/p>\n\n\n\n<p>Example prompt: <\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Get our email list growth data from Mailchimp and our blog traffic from Google Analytics for the past year. Create a dual-axis line chart showing both metrics over time so I can see if content spikes correlate with list growth. Color-code the weeks where we published guest posts.<\/code><\/pre>\n\n\n\n<p>Our vibe-coded dashboard is a good example of this. It combines data from over 60k pages to their traffic sources and how they change in time (especially ChatGPT and Google Search).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1704\" height=\"1552\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-analysis-of-search-traffic-sources-jan-oct.jpg\" alt=\"Ahrefs analysis of search traffic sources, Jan-Oct '25. Google at 40.31%, AI like ChatGPT under 1%, Direct traffic highest at 36.90%.\" class=\"wp-image-193113\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-analysis-of-search-traffic-sources-jan-oct.jpg 1704w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-analysis-of-search-traffic-sources-jan-oct-467x425.jpg 467w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-analysis-of-search-traffic-sources-jan-oct-768x699.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-analysis-of-search-traffic-sources-jan-oct-1536x1399.jpg 1536w\" sizes=\"auto, (max-width: 1704px) 100vw, 1704px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-193101-_wggg67vyx61z\"><\/a>10. Check data without breaking your&nbsp;flow<\/h3>\n\n\n\n<p>You\u2019re in your favorite AI assistant working on a post when a new keyword idea pops into your head. Instead of breaking your flow by opening Ahrefs, running a search, checking rankings, and then coming back to your document, you can just ask directly:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>What are the SEO metrics for 'local SEO checklist' and do we rank for it? Pull top 5 pages ranking for with their estimated traffic and referring domains to the page.<\/code><\/pre>\n\n\n\n<p>Now you can decide on the spot: Is this worth targeting? What angle are competitors missing? Should you update an existing page instead?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"My favorite 5 Ahrefs MCP use cases\" data-section=\"my-favorite-5-ahrefs-mcp-use-cases\"> My favorite 5 Ahrefs MCP use&nbsp;cases&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p>Here are some of the things that opened my eyes to this technology as an Ahrefs user. If you\u2019re already with Ahrefs, <a href=\"https:\/\/docs.ahrefs.com\/docs\/mcp\/reference\/introduction\" target=\"_blank\" rel=\"noreferrer noopener\">you can set up the MCP here <\/a>and try these examples yourself.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-193101-_yaaiizhc7ut0\"><\/a>1. Identify fast-growing competitors<\/h3>\n\n\n\n<p>Ask: <\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>From Jan\u2013Sep 2025, which of these 10 sites grew organic traffic the most?<\/code><\/pre>\n\n\n\n<p>MCP cleans the data, queries Ahrefs, and returns a ranked table.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"633\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-data-showing-us-organic-traffic-changes-fro.png\" alt=\"Ahrefs data showing US organic traffic changes from January to September 2025. Includes domains with both increased and decreased traffic, ranked by percentage change.\" class=\"wp-image-193114\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-data-showing-us-organic-traffic-changes-fro.png 1200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-data-showing-us-organic-traffic-changes-fro-680x359.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-data-showing-us-organic-traffic-changes-fro-768x405.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-193101-_j0zvuir5ncxh\"><\/a>2. Keyword hunting with context<\/h3>\n\n\n\n<p>Ask: <\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Give me up to 20 related keywords likely to grow in 2026 and explain why.<\/code><\/pre>\n\n\n\n<p>The server pulls related terms, checks seasonality and trends using keyword growth rate data in Ahrefs, and adds \u201cwhy now\u201d notes (news, product cycles, regulation).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"895\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/trending-gardening-terms-for-2026-highlights-tech.jpg\" alt=\"Trending gardening terms for 2026. Highlights tech-enabled growing (microgreens, smart irrigation, hydroponics, vertical farming) and sustainability\/climate focus.\" class=\"wp-image-193115\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/trending-gardening-terms-for-2026-highlights-tech.jpg 1200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/trending-gardening-terms-for-2026-highlights-tech-570x425.jpg 570w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/trending-gardening-terms-for-2026-highlights-tech-768x573.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-193101-_grq28a7n7bf3\"><\/a>3. Find new markets by mapping competitor traffic by country<\/h3>\n\n\n\n<p>Ask: <\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>For [business type], find similar businesses and show their organic traffic by country.<\/code><\/pre>\n\n\n\n<p>You get competitors\u2019 strongest markets, their top landing pages, and where your opportunities are. Output: a short, clear deck with recommended countries and missing content types.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"915\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/text-outlining-key-success-patterns-including-mar-1.jpg\" alt=\"Text outlining key success patterns, including market entry, traffic growth, European market priorities, and success indicators for fashion brands.\" class=\"wp-image-193116\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/text-outlining-key-success-patterns-including-mar-1.jpg 1100w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/text-outlining-key-success-patterns-including-mar-1-511x425.jpg 511w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/text-outlining-key-success-patterns-including-mar-1-768x639.jpg 768w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-193101-_t5kehx8t2tax\"><\/a>4. Spot unusual topics that are working for competitors<\/h3>\n\n\n\n<p>Ask: <\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>For the top 10 competitors, highlight unique content approaches and uncommon themes.<\/code><\/pre>\n\n\n\n<p>You\u2019ll get a list of high-performing, low-competition angles mapped to search intent and your internal link sources.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1418\" height=\"1164\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/top-competitor-analysis-of-the-kitchn-and-taste-of.jpg\" alt=\"Top competitor analysis of The Kitchn and Taste of Home. Lists their unique approaches and key features\/keywords. Focus is product reviews and testing.\" class=\"wp-image-193117\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/top-competitor-analysis-of-the-kitchn-and-taste-of.jpg 1418w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/top-competitor-analysis-of-the-kitchn-and-taste-of-518x425.jpg 518w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/top-competitor-analysis-of-the-kitchn-and-taste-of-768x630.jpg 768w\" sizes=\"auto, (max-width: 1418px) 100vw, 1418px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-193101-_3ktybwh1q1y7\"><\/a>5. Find Keyword opportunities you\u2019re not already targeting<\/h3>\n\n\n\n<p>Ask: <\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Show keyword ideas related to [topic] in [country] with volume [min\u2013max], excluding any keywords where we rank top 100. Focus on KD &lt; 60.<\/code><\/pre>\n\n\n\n<p>Output: a clean list of keywords with SEO data and title&nbsp;ideas.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1137\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-keyword-research-interface-search-suggesti.jpg\" alt=\"Ahrefs keyword research interface; search suggestions with &quot;keywords-explorer-overview&quot;, &quot;ahrefs&quot; app shortcut, and list of &quot;High-Potential Keyword Opportunities&quot;.\" class=\"wp-image-193118\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-keyword-research-interface-search-suggesti.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-keyword-research-interface-search-suggesti-680x378.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-keyword-research-interface-search-suggesti-768x426.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ahrefs-keyword-research-interface-search-suggesti-1536x853.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\"><\/div><\/div>\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/mcp-use-cases\/\">15 Ahrefs MCP Use Cases for SEOs &amp; Digital Marketers<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to get started with MCP\" data-section=\"how-to-get-started-with-mcp\"> How to get started with&nbsp;MCP&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p>There are three scenarios here.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-193101-_k6lnch8sq6ak\"><\/a>Your tool already has an official connection<\/h3>\n\n\n\n<p>Some tools\u2014like Google Drive, Slack, Ahrefs, HubSpot, and a few others\u2014have built-in connections you can turn on with a couple of clicks. Just follow a short setup guide and you\u2019re done. When it\u2019s available, this is by far the easiest path.<\/p>\n\n\n\n<p>Some of them may already be on the developer-reviewed list of connectors.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1426\" height=\"1368\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/claude-connectors-dialog-box-for-linking-to-deskt.jpg\" alt=\"Claude Connectors: Dialog box for linking to desktop extensions like Filesystem, Chrome, Figma, PDFs, and more.\" class=\"wp-image-193119\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/claude-connectors-dialog-box-for-linking-to-deskt.jpg 1426w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/claude-connectors-dialog-box-for-linking-to-deskt-443x425.jpg 443w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/claude-connectors-dialog-box-for-linking-to-deskt-768x737.jpg 768w\" sizes=\"auto, (max-width: 1426px) 100vw, 1426px\"><\/figure>\n\n\n\n<p>For reference, you can check out how easy it is to <a href=\"https:\/\/docs.ahrefs.com\/docs\/mcp\/reference\/chatgpt-web\">connect Ahrefs to the web version of ChatGPT<\/a> here. No coding skills required.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-193101-_971cgbnx0qa\"><\/a>Someone else already built&nbsp;it<\/h3>\n\n\n\n<p>If there\u2019s no official connection, check if someone in the community made one. Search for \u201c[your tool name] MCP server\u201d and you\u2019ll often find something ready to use. Just plug in your API credentials and customize what you&nbsp;need.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1450\" height=\"1172\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/google-search-results-for-google-search-console-m.jpg\" alt=\"Google search results for &quot;google search console mcp&quot;. Shows results related to MCP servers for SEO and AI analysis.\" class=\"wp-image-193120\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/google-search-results-for-google-search-console-m.jpg 1450w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/google-search-results-for-google-search-console-m-526x425.jpg 526w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/google-search-results-for-google-search-console-m-768x621.jpg 768w\" sizes=\"auto, (max-width: 1450px) 100vw, 1450px\"><\/figure>\n\n\n\n<p>For reference, here are the MCP servers for some popular marketing tools:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/docs.ahrefs.com\/docs\/mcp\/reference\/introduction\">Ahrefs<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/developers.google.com\/analytics\/devguides\/MCP\">Google Analytics<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/github.com\/AminForou\/mcp-gsc\">Google Search Console<\/a> (community)<\/li>\n\n\n\n<li><a href=\"https:\/\/developers.hubspot.com\/mcp\">HubSpot<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/zapier.com\/mcp\/clay\">Clay<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/zapier.com\/mcp\">Zapier<\/a> (you can connect tools that don\u2019t have official MCPs through <a href=\"https:\/\/zapier.com\/mcp\">Zapier<\/a>)<\/li>\n\n\n\n<li><a href=\"https:\/\/zapier.com\/mcp\/mailchimp\">Mailchimp<\/a> (via Zapier MCP)<\/li>\n\n\n\n<li><a href=\"https:\/\/developer.salesforce.com\/blogs\/2025\/06\/introducing-mcp-support-across-salesforce\">Salesforce<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.activecampaign.com\/platform\/ai-mcp\">ActiveCampaign<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/docs.stripe.com\/mcp\">Stripe<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/amplitude.com\/docs\/analytics\/amplitude-mcp\">Amplitude<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.contentful.com\/blog\/model-context-protocol-introduction\/\">Contentful<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-193101-_wggv0irh0uz6\"><\/a>You\u2019ll need to build it yourself<\/h3>\n\n\n\n<p>No official connection and nothing from the community? You\u2019ll need to build your&nbsp;own.<\/p>\n\n\n\n<p>The good news: if the tool has an API, it\u2019s just a bit of technical work to connect it. You define the actions you want\u2014like \u201cpull rankings\u201d or \u201ccreate draft\u201d\u2014and wire them up. You can skim a guide like <a href=\"https:\/\/www.datacamp.com\/tutorial\/building-mcp-server-client-fastmcp\">this one from Datacamp <\/a>to see if it\u2019s something you\u2019d enjoy tackling.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1506\" height=\"860\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/blog-post-building-an-mcp-server-and-client-with.png\" alt=\"Blog post: &quot;Building an MCP Server and Client with FastMCP 2.0.&quot; Focuses on the Model Context Protocol in AI.\" class=\"wp-image-193121\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/blog-post-building-an-mcp-server-and-client-with.png 1506w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/blog-post-building-an-mcp-server-and-client-with-680x388.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/blog-post-building-an-mcp-server-and-client-with-768x439.png 768w\" sizes=\"auto, (max-width: 1506px) 100vw, 1506px\"><\/figure>\n\n\n\n<p>No API means no connection. If a tool doesn\u2019t offer an API, there\u2019s no way to automate it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Which LLMs support MCP today?\" data-section=\"which-llms-support-mcp-today\"> Which LLMs support MCP&nbsp;today?&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p>You don\u2019t need a special model, just an AI assistant that speaks MCP.<\/p>\n\n\n\n<p>Supported today:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Claude (web &amp; desktop).<\/li>\n\n\n\n<li>ChatGPT (web &amp; desktop).<\/li>\n\n\n\n<li>Perplexity (Mac&nbsp;app).<\/li>\n\n\n\n<li>Gemini (<a href=\"https:\/\/github.com\/google-gemini\/gemini-cli\">CLI<\/a>).<\/li>\n\n\n\n<li>Copilot Studio.<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re already using Claude or ChatGPT, you can start now. And if you switch models later, your workflows stay the same because the logic lives in the MCP server\u2014not in the&nbsp;model.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Tips on working with MCPs (and what to avoid)\" data-section=\"tips-on-working-with-mcps-and-what-to-avoid\"> Tips on working with MCPs (and what to&nbsp;avoid)&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p>Before you dive in, there are a few best practices that make working with MCPs a whole lot smoother. These will help you get cleaner results, avoid common pitfalls, and save yourself from some very preventable frustrations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-193101-_xj0lwnerzwmj\"><\/a>Don\u2019t cram too many actions into one prompt<\/h3>\n\n\n\n<p>This is like asking someone to \u201cmake dinner, fix the car, paint the fence, and do taxes\u201d all in one breath. It\u2019s overwhelming (even for AI), and mistakes happen.<\/p>\n\n\n\n<p>Breaking tasks into steps makes everything clearer and easier to fix if something goes&nbsp;wrong.<\/p>\n\n\n\n<p>For example, a prompt like \u201cCheck my rankings, find competitors, analyze their backlinks, create a report, send it by email, and update my spreadsheet.\u201d can be broken down&nbsp;into:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First prompt: \u201cCheck my rankings for these 5 keywords\u201d.<\/li>\n\n\n\n<li>Second prompt: \u201cNow analyze the top 3 competitors you&nbsp;found\u201d.<\/li>\n\n\n\n<li>Third prompt: \u201cCreate a simple comparison report\u201d.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-193101-_2v6mszxnurnq\"><\/a>Be as specific as possible<\/h3>\n\n\n\n<p>Vague instructions lead to unpredictable results. Compare these:<\/p>\n\n\n\n<p>Vague: \u201cGet some keyword data\u201d. Some could mean 5 or 500. Which keywords? What kind of&nbsp;data?<\/p>\n\n\n\n<p>Specific: \u201cGet the search volume and keyword difficulty for these 10 keywords: [list] in the United States\u201d. Exact number: 10 keywords. Exact data: search volume and difficulty. Exact location: United States.<\/p>\n\n\n\n<p>The more specific you are, the more likely you are to get exactly what you&nbsp;need.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-193101-_i1jaa1ijayb4\"><\/a>Safeguard against hallucinations<\/h3>\n\n\n\n<p>AI sometimes \u201cmakes things up\u201d when it doesn\u2019t have real data\u2014this is called hallucination. It\u2019s like when someone doesn\u2019t know an answer but gives you one anyway instead of saying \u201cI don\u2019t&nbsp;know.\u201d<\/p>\n\n\n\n<p>To prevent this, you can tell the AI explicitly:<\/p>\n\n\n\n<p>\u201cOnly use data from the Ahrefs results. If you don\u2019t find something in the Ahrefs data, say \u2018Data not available\u2019 instead of guessing.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-193101-_bdt2oan48hd7\"><\/a>Watch for API limits<\/h3>\n\n\n\n<p>Imagine a restaurant that says \u201cmaximum 5 orders per person\u201d. APIs work the same way\u2014they limit how many times you can ask for&nbsp;data.<\/p>\n\n\n\n<p>Regularly check how many API units you\u2019ve consumed in your dashboard. Different tasks use different amounts. For example, checking basic keyword data costs less than analyzing detailed backlink profiles for multiple competitors.\u201d<\/p>\n\n\n\n<p>For example, in Ahrefs, you can do that in the Account Settings, Limit and&nbsp;usage.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"842\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/dashboard-limits-and-usage-showing-data-export-ra.png\" alt=\"Dashboard &quot;Limits &amp; Usage&quot; showing data export, rank tracker, site audit, &amp; API limits. Tracked keywords: 46\/750; Crawl credits: 42,286\/100,000; API units: 0\/10,000.\" class=\"wp-image-193122\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/dashboard-limits-and-usage-showing-data-export-ra.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/dashboard-limits-and-usage-showing-data-export-ra-680x280.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/dashboard-limits-and-usage-showing-data-export-ra-768x316.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/dashboard-limits-and-usage-showing-data-export-ra-1536x632.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-193101-_vzwft3ag0ura\"><\/a>Set permissions carefully<\/h3>\n\n\n\n<p>This is more of a tip for those of you who decide to build an MCP yourselves.<\/p>\n\n\n\n<p>When you build an MCP server, you need to define what actions it can perform. This happens in your server\u2019s code and tool definitions.<\/p>\n\n\n\n<p>Only give tools the minimum permissions they need to work, because AI could accidentally delete things, or a confused prompt could update settings you didn\u2019t want changed.<\/p>\n\n\n\n<p>If you\u2019re just pulling SEO data to analyze, your automation only needs \u201cread\u201d access. It shouldn\u2019t have permission to change your project settings or delete projects.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1534\" height=\"940\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ai-chat-logs-user-requests-deletion-of-a-keyword.png\" alt=\"AI chat logs: User requests deletion of a keyword list in Ahrefs, but the AI lacks write access.\" class=\"wp-image-193123\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ai-chat-logs-user-requests-deletion-of-a-keyword.png 1534w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ai-chat-logs-user-requests-deletion-of-a-keyword-680x417.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/11\/ai-chat-logs-user-requests-deletion-of-a-keyword-768x471.png 768w\" sizes=\"auto, (max-width: 1534px) 100vw, 1534px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-193101-_kl7qseddksip\"><\/a>Ask AI how to frame the prompt<\/h3>\n\n\n\n<p>Last but not least, before jumping into specific tasks, you can have a conversation about how to phrase your prompt. The AI can suggest which questions to ask and in what&nbsp;order.<\/p>\n\n\n\n<p>So, for example, you can say something like, \u201cI run a small gardening blog with 50 articles. I want more organic traffic, but I don\u2019t know where to start. What should I ask using Ahrefs MCP?\u201d<\/p>\n\n\n\n<p>The AI might suggest checking competitor keywords first, then finding trending topics in your niche, or analyzing which of your existing articles perform best - things you might not have thought to investigate.<\/p>\n\n\n\n<p>It\u2019s like asking a consultant, \u201cWhat should we look at first?\u201d before diving into the data. The AI knows what questions typically lead to useful insights and can tailor suggestions to your specific situation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Final thoughts\" data-section=\"final-thoughts\"> Final thoughts&nbsp;<\/div><\/div><\/h2>\n\n\n\n<p>MCP is about removing the friction that slows you down, not replacing your current workflow.<\/p>\n\n\n\n<p>The copy-paste between tools, the \u201clet me pull that report real quick,\u201d the context you lose switching between tabs\u2014MCP handles all of that in the background so you can stay focused on the actual work.<\/p>\n\n\n\n<p>Start small. Pick one repetitive task that eats up 30 minutes of your day\u2014maybe it\u2019s checking competitor rankings, or pulling together a weekly report, or enriching a prospect list. Set up an MCP connection for that one thing and see how it&nbsp;feels.<\/p>\n\n\n\n<p>Got questions or comments? Let me know on <a href=\"https:\/\/www.linkedin.com\/in\/mateusz-makosiewicz\/\">LinkedIn<\/a>.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This means you can ask: \u2018Show me which blog posts lost traffic last month, what keywords they rank for in Ahrefs, and how many support tickets mentioned those topics in Intercom\u2019\u2014and get one consolidated answer instead of logging into three<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":159,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[469,390],"tags":[],"coauthors":[412],"class_list":["post-193101","post","type-post","status-publish","format-standard","hentry","category-ai-search","category-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is an MCP Server, and Why Should Marketers Care?<\/title>\n<meta name=\"description\" content=\"What if checking competitor rankings, pulling analytics, and creating reports took one prompt instead of three tools? MCP makes it possible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/what-is-mcp-server\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is an MCP Server, and Why Should Marketers Care?\" \/>\n<meta property=\"og:description\" content=\"What if checking competitor rankings, pulling analytics, and creating reports took one prompt instead of three tools? 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